By Greg Hazley
The United Nations High Commissioner for Refugees tapped WestGlen Communications to distribute a PSA with actress and UN Goodwill Ambassador Angelina Jolie appealing for humanitarian relief for the millions of Pakistanis displaced by massive flooding across one-fifth of the country.
WestGlen has been disseminating the spot to TV stations via digital delivery, satellite feed and hard copy, along with a multimedia news release and blogger relations push.
In the spot, Jolie, who donated $100K to the effort, asks for a $10 donation by texting the word SWAT to 50555 or via UNrefugees.org/flood:
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