Andrew Elkins, interactive content supervisor at Carnival Cruise Lines, discusses the recent "stranded-at-sea" PR crisis, which he called "by far the worst thing that's ever happened to Carnival" in these two, two-minute clips from the PhoCusWright Conference.
Elkins breaks down the company's social media presence and talks about the crisis response, as well as how its customers came to Carnival's defense:
Tell
O'Dwyer's what you think Commentaries
on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves
the right to cover any story it deems newsworthy.
