By Greg Hazley
Cision said it will outsource its U.S. broadcast monitoring services, currently handled in-house, to Critical Mention by the end of the month.
Cision CEO Hans Gieskes said the move is part of its ongoing plan to cut fixed costs and move away from in-house monitoring as it focuses on integration and enhancement of content.
Critical Mention, an eight-year-old privately held company based in New York, provides online services for searching and tracking TV and radio content.
The deal comes five years after the $25M merger of Cision (then known as Bacon’s Information) and the video monitoring start-up Multivision.
Cision said the CM capabilities will be integrated for users of its CisionPoint PR software by late August.
Sweden-based Cision said last month that it posted U.S. growth of three percent for the second quarter. It instituted company-wide cost-cutting last year and unloaded unprofitable business as the company focused on rolling out CisionPoint and a digital distribution service CisionWire.
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