By Greg Hazley
Idaho has tapped Boise-based Drake Cooper for a federally funded public education campaign highlighting the state’s resources for job seekers.
The state’s unemployment rate was at 8.9 percent in August, down from near-record highs of more than 9.5% earlier this year, according to the Bureau of Labor Statistics. That works out to about 756,000 people looking for work in Idaho.
Drake Cooper emerged from a field of four that also included Davies Moore, Red Sky PR, and CLM Marketing.
Utah issued an RFP in May to mount a PR push about its employment listing and other services for the unemployed seeking work. PSAs, social media, and other outreach are part of the mix.
A two-year contract with two options years was outlined in the RFP.
|