Interpublic’s PMK*BNC has retained control of the Audi of America account following a competitive review, the car company announced today.
PMK*BNC “demonstrated a superior understanding of the Audi brand and our industry,” said chief communications officer Jeff Kuhlman in a statement.
Chris Robichaud, CEO of PMK*BNC, called the review process a “worthwhile experience because it reinforced our areas of focus and allowed us to evolve our approach to the Audi business.”
Joseph Assad, COO of PMK*BNC, is responsible for Audi from his perch in New York. The Los Angeles office of the entertainment PR and social media firm also will work on Audi.
PMK*BNC has more than 150 staffers.