By Kevin McCauley
Michael Goldberg, executive VP at Florida’s Zimmerman Advertising, is moving to Porter Novelli as senior partner and chief marketing officer in the new year.
His responsibilities include business development, marketing and serve as an advocate for the PN brand, according to the firm’s announcement.
Gary Stockman, CEO, says Goldberg is “not only a powerful talent but a collaborative and effective leader who makes those around him better.”
Prior to Zimmerman, Goldberg served as CEO of Harris Drury Cohen and toured with “Up with People.”.
He believes PR should have a “louder marketing voice to guide brands and organizations through a new, consumer-obsessed marketplace.”
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