By Kevin McCauley
The Los Angeles Dodgers are seeking the okay of U.S. Bankruptcy Court to continue the use of Publicis Groupe's Kekst and Co. unit as PR adviser.
The Dodgers are upset with the "inaccurate or misleading" reporting of off-field issues, according to its court filing. That requires a "seasoned communications firm such as Keskt to better ensure that media coverage of LAD is more evenhanded and accurate going forward."
The Los Angeles Times, which reported this story, says the LAD is charged $750 and $400 for primary spokesperson duties.
The team sees a post-bankruptcy future for a PR firm to build goodwill among its fan base in order to increase ballgame attendance, ratings and merchandise sales.
Though the Dodgers are fielding a losing team this year, the test believe the decline in attendance is partly due to the "negative publicity surrounding the team," according to the filing.
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