By Kevin McCauley
Kyung-sang Kwon from IAGOC (right) and James Heimowitz, CEO of H+K Strategies Asia, sign the PR pact. |
Hill + Knowlton Strategies has picked up the 2014 Incheon Asian Games slated for South Korea and will organize road shows in Singapore, Tokyo, New Delhi, Dubai, Guangzhou and Almay to promote the pan-Asian event of 19 countries.
The Games’ “Cheer Asia” theme is targeted at influencers in sports, culture, tourism and media sectors.
The Incheon Asian Games Organizing Committee also sees the opportunity to use PR to showcase Korean contemporary culture.
James Heimowitz is president of H+K’s Asian operations.
The WPP unit represented the 2008 Beijing Olympic Games and is doing this year’s Summer Olympics slated for London.
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