Philadelphia’s Fourth of July festival is on the hunt for an agency to handle PR for the annual bash marketing “America’s Birthplace.”
The 11-day Welcome America! Festival released an RFP on Jan. 31 for a seven-month contract developing and running media relations, publicity and social media, among other PR tasks.
The event, which landed Wawa Inc. as the top sponsor in 2010, culminates with the largest free concert in the country.
Proposals are due Feb. 17. View the RFP (PDF).