New York Area
LDPR, New York/The Somerset on Grace Baya, Turks and Caicos resort, for PR.
The Vox Collective, New York/General Motors, as U.S. Hispanic PR agency for 2012, following a review. The firm is developing and will execute an integrated Hispanic initiative incorporating Chevrolet, Buick, GMC and Cadillac products and brands.
Maloney & Fox, New York/LinkedIn, for PR. M. Cader PR had the account.
ICR, Norwalk, Conn./Ecosphere Technologies, wastewater treatment solutions for industrial markets like shale gas exploration, for IR and PR.
C Moore Media International PR, New York/Arik Air, West African commercial airline, as AOR following project work. The firm is charged with developing a strategic communications platform for the airline, which flies non-stop from JFK to Lagos, Nigeria, connecting throughout the continent from there.
5W PR, New York/onefinestay, London vacation rentals and holiday homes, for PR.
Victory PR, New York/SheKnows, women's lifestyle website, to launch "SheKnows Where The Other Sock Went," a charitable campaign for Autism Speaks to kick off at Mercedes Benz Fashion Week .
East
Weber Shandwick, Washington, D.C./United Nations Foundation, to develop a global communications strategy for Sustainable Energy for All, an initiative to secure private sector and national commitments and attract global attention to the importance of energy for development and poverty alleviation.
V.K. Fields & Co. PR, Raleigh/Poverty is Everybody's Business and the North Carolina Community Action Association, for the "Face to Face With Poverty" initiative to inform and educate community leaders and elected officials about the disproportionately high impact of poverty throughout North Carolina.
Arketi Group, Durham, N.C./Semprius, photovoltaic solar modules, as PR and marketing AOR.
Southeast
Trevelino/Keller, Atlanta/NovoNail, nail fungus treatment, as AOR for PR.
TransMedia Group, Boca Raton, Fla./WQN, online security software for parents, for PR.
West
Blaze PR, Los Angeles/SnöBar, alcohol-infused ice-pops and ice cream, for PR, including media relations campaign, social media and events. The push will specifically target media outlets in Arizona, the first state to feature the product in a state-by-state roll-out plan in 2012.
Crossfire Media Group, San Jose, Calif./Tyron "T-Wood" Woodley, mixed martial arts/kickboxing athlete, for PR representation., including media relations.
JMPR, Woodland Hills, Calif./Royal Purple, high performance lubricant manufacturer, for media outreach.
International
Cognito, London/OsneyMedia, for the third consecutive year handling PR and social media for its TSAM 2012 event March 7 in London.