The University of Illinois is open to proposals for a PR agency to burnish its three MBA programs.
The university released an RFP July 26 for a firm to increase exposure to top students through a “sustained public relations effort” targeting higher education reporters, bloggers, business and local media.
The school’s three MBA programs – full-time, part-time professional, and executive – are under new leadership and under “fierce competition from local, regional and global competitors,” according to the RFP, which notes the College of Business has had success in enhancing its image through advertising and wants a PR effort to build on awareness and reputation.
Development of a national RP strategy, pitching stories, social media, media training and other tasks are expected of the chosen firm.
An initial nine-month pact will carry three year-long options. Deadline for proposals is Aug. 14.
View the RFP (PDF).