By Kevin McCauley
Forty percent of chief corporate communications officers are confident that they could handle a threat posed by social media, which is up from 33 percent last year, according to an annual survey of CCOs conducted by Weber Shandwick and executive search firm Spencer Stuart.
About half (46 percent) of respondents who suffered a crisis during the past two years say SM did not play a role in the situation. Seven percent blame SM for starting the crisis.
When SM was involved in the crisis making event, 34 percent of respondents say it helped resolve the matter, while 22 percent say it made things worse.
Leslie Gaines-Ross, chief reputation strategist at WS, is bullish on the growth of SM and is encouraged that CCOs are “embracing SM’s ability to temper a crisis and consequently diminish additional reputational loss.”
The survey is at http://www.webershandwick.com/resources/ws/Rising_CCO_IV.pdf.
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