By Kevin McCauley
PPR Group, the French luxury and sport/lifestyle brand powerhouse, has hired Ruder Finn for corporate communications in the U.S. as the firm seeks to hike awareness here.
The firm recently established a New York office under the leadership of Laurent Claquin, who selected RF due to its “business insights, creativity and knowledge of the market.”
PPR is the home of brands such as Gucci, Yves Saint Laurent, Alexander McQueen, Sergio Rossi, Puma, Stella McCartney Bottega Venta and Brioni.
The Euronext Paris-listed company generated 2011 revenues of $17B and employed more than 47,000 people in 120 countries.
Louise Harris, who is RF’s global chief strategist, heads the work.
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