By Kevin McCauley
Rasky Baerlein Strategic Communications has a $450K research and development contract with Hungary through the rest of the year to assess the image of the European state.
The goal is to explore the “opportunities of the uniform and positive public perception and presentation of Hungary in the U.S. on the basis of the research plan.”
According to that plan, BBSC is to map the “true or false opinions, cultural and historical clichés related to Hungary and to find new solutions to influencing these with the tools of cultural and political communications.”
Hungary wants an ongoing “cultural presence abroad to effectively develop the related PR and PA activities and country brand management.”
The country also wants a “friendship lobbying” with neighboring states to present a “common shared fate and the ideal of living together in tolerance in terms of cultural diplomacy, current politics and economic policy.”
RBSC’s contract is with the Ministry of Public Administration and Justice. The results of the research are to be shared with the Office of the Prime Minister, Ministry of Foreign Affairs and the Ministry for National Economy.
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