By Kevin McCauley
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Veena Raj, who was VP-media relations at MSLGroup, has joined Burson-Marsteller as director/media strategist in its global consumer and brand marketing practice.
At the Publicis Groupe unit, Raj handled media Procter & Gamble’s tie with gold medalist Shawn Johnson for the upcoming London Olympics and the celebration for Tiffany’s 175th anniversary. She also pitched on behalf of Walt Disney Co., Home Depot and Amstel Light.
Earlier, she worked at DKC Communications on businessfrom Ronald McDonald House, Rums of Puerto Rico, Nespresso and St. Vincent’s Hospital Manhattan.
Creative director Lisa Travatello chairs B-M’s consumer practice.
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