The Greater Miami Convention & Visitors Bureau has kicked off an agency review for its U.K. PR account.
The CVB has released an RFP open through Oct. 5 for agency pitches to guide its U.K. consumer and travel trade-based PR program pitching the Florida city as a “uniquely tropical and cosmopolitan destination.”
London-based First PR is the incumbent.
Development and implementation of a strategic PR plan, consulting and ongoing communications, major media visits, story development, crisis planning and events are among the tasks outlined in the RFP.
An agency must have extensive experience in the various domestic U.K. media and markets.
A contract from January 2013 to Sept. 2015 is planning. Hill+Knowlton Strategies handles U.S. PR.
View the RFP (DOC).