By Greg Hazley
Annie's, the publicly traded organic packaged foods marketer, has ordered PR support after it recalled seven types of frozen pizza on Jan. 22 over concerns of metal fragments.
The Berkeley, Calif.-based company, which is working with Kekst and Company's San Francisco office, said Tuesday that it has not found any metal fragments in the finished product nor received customer complaints, but noted the possibility after a fine metal mesh screen failed at a third-party flour mill and small pieces were found in flour and pizza dough.
Kekst associate Donald Cutler handles the account. The Blueshirt Group supports investor relations for Annie's, while Haberman Inc. works consumer PR.
Annie's, which went public last year, said it is getting flour from a different supplier and is working with the FDA and USDA. It expects a quick resolution of the issue.
Shares of the company fell five percent in morning trading Jan. 23 to $36.38. Its 52-week range is $31-$48.87. Revenue for fiscal 2012 was $141.3M on net income of nearly $9.6M. |