By Kevin McCauley
Gannett has named NBCUniversal's Debra Goetz for the VP-marketing post in charge of brand development, consumer/trade advertising and strategic initiatives at the media combine.
Gannett |
In that new position, Goetz is responsible for building visibility for Gannett and delivering high-impact exposure for Gannett’s advertising partners.
She held the VP-integrated strategic marketing post at NBCU, where she helped launch the “Healthy at NBCU” and “Hispanics at NBCU” programs and worked on its “Green is Universal” push. She also designed customized marketing plans for advertisers such as General Mills, General Electric, Sony Pictures and Subaru.
Earlier, Goetz worked Univision Communications, Young & Rubicam and Morgan Stanley.
At Gannett, Goetz reports to senior VP Maryam Banikarim.
During the first-half, Gannett reported a 2.9 drop in revenues to $2.6B on an 18.9 percent decline in net income to $263M.
|