john [at] odwyerpr.com
Sr. Editor, magazine & website
magazine & website
Dir. of Operations & Finance
yusake [at} aol.com
Dir. of Research
Dir. of Marketing
Jack O'Dwyer as a young reporter in the late 60s and seated at his desk in the mid-70s at 271 Madison Ave. in NYC where O'Dwyer's is still headquartered.
Jack O'Dwyer (1933-2018) launched his pioneering Jack O'Dwyer's Newsletter in 1968. Previously, he was a financial reporter at two of the five biggest daily newspapers in the U.S., the New York Journal-American (six years) and the Chicago Tribune (four years).
Respected and sometimes feared by leaders in the PR business, Jack took pride in his role as an old-school reporter dedicated to chasing down stories and revealing the good and bad of PR.
Jack was a fierce advocate for transparency in PR. His annual financial rankings, which require the submission of financial proofs, chronicled the growth of the industry. He believed the rankings contributed to the "professionalism" of PR, which helped the business earn the respect that it so richly deserved.
He was an advocate for the "little guy," and railed against the acquisition wave by conglomerates that not only reduced the number of independents in the business, but robbed it of some of its heart and soul.
Today, the company provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs, technology, and much more through its website, online databases, weekly newsletter, magazine and directory.
O'Dwyer editors have decades of experience covering the PR field. They come up with stories and insights that appear nowhere else.
Started out as a paperboy
Jack just loved news and the world of newspapers and the press. From the time he was a paperboy as a young child, his love of the news never wavered. He was also always a very hard worker, paying his way through college playing the piano in a band. He also served as a caddie, worked as a busboy at a resort and worked at a factory.
Writing was his passion. Writing stories was something he did every day, even when he was in grade school, high school and also while studying English Literature at the University of Connecticut.
Jack led a very disciplined home life, always writing and completing all his work at nights and all during the weekends in between his leisure activities and time spent with family and friends. Even when he finished his work and articles for the day, he was always thinking about his next story.
For those entering the field of public relations or journalism, his advice was to write every day and keep improving. He understood the importance of public relations firms and corporate communications professionals in helping companies to get their messages out honestly and with the goal of educating the public and also assisting reporters with their stories. He believed PR pros should always promptly return reporters’ calls, or today, e-mails.
Jack would always say if someone wanted to start out in the PR business, they could go to a local restaurant or local business and offer to come up with some sort of a publicity idea that would help them get new business. That would then in return help the PR pro gain experience.
This advice still holds true today in the world of Twitter, Facebook, Instagram and the explosion of social media.