To increase the influence of health-related social media content, communicators need to change the focus from influencers to the audiences they are trying to reach.
AI has increasingly become the first place patients, caregivers and HCPs go to for answers to health-related questions. This fundamentally changes the role of healthcare communications.
To negotiate the demands of media, investors, regulators and the market, communicators to make sure that their narrative they construct is defensible every stop of the way.
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
 | Lindsey Bradshaw is a freelance writer, PR, and communications consultant at Lindsey Bradshaw Communications. For 17 years, she’s helped Series A-D tech startups drive awareness and achieve business goals through creative and effective communications. Lindsey Bradshaw Communications www.lindsbradshawpr.com PR + writing for tech co’s Socials: Follow me on LinkedIn Subscribe to... |
 | Angela Byrne is US Director of Business Strategy at Cognito. [email protected] Articles: • Angela Byrne Rejoins Cognito as US Director of Business Strategy • A Financial Literacy Month Confession: I Nodded Through My Own Benefits Package • Congrats to the winners of the PR Daily Awards |
 | Daisy Cabrera is a seasoned bilingual (English/Spanish) brand and corporate communications consultant with over 25 years in public relations, mainstream and multicultural media relations, crisis communications, event management, influencer partnerships, content creation, and team leadership experience. Cabrera's multi-industry background includes servicing the needs of blue-chip clients across fashion & beauty, CPG, healthcare & wellness, travel & tourism, arts & culture, media & entertainment, food & beverage,... |
 | Idil Cakim is the Founder and CEO of Iris Flex, a research agency focused on thought leadership research and content marketing. She has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of forthcoming book AI for Marketing: The Consumer Perspective (Taylor & Francis, 2026) as well as Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories... |
 | Brad Chase is the founder of Chase Global, a consultancy specializing in strategic communications, crisis response, reputation management, and media relations. [email protected] chaseglobal.media (206) 859-0031 |
 | Rachel Borek Kessler is an earned media specialist focused on healthcare. While her career spans many industries from food to film, she's most deeply entrenched in healthcare PR. She has partnered with dozens of hospitals like Fred Hutch Cancer Center, Lenox Hill and Mount Sinai, one of the largest and most recognized healthcare systems in the country. Though she has worked in almost every... |
 | Pardis Mahdavi is Partner at Legend Labs. She is an educator, entrepreneur, scholar and former university president who has also served as provost, dean, and cabinet leader across institutions including the University of La Verne, University of Montana, Arizona State University, and the University of Denver. An expert on education, medical anthropology, and consciousness, Mahdavi has authored seven non-fiction books, two edited volumes and numerous articles... |
 | Renee Sieli is the founder and CEO of ERPR Group, a boutique public relations consultancy based in New York City that specializes in media relations. Drawing on nearly 20 years in strategic communications, Renee leverages her expertise in media strategy, editorial positioning, and messaging to consistently secure high-impact media placements that align with organizations’ business objectives. Since launching ERPR® in 2013, Renee has offered project-based... |
 | Christine Wetzler is President of Pietryla PR & Marketing, offering global reach for packaging, manufacturing, energy, and professional services clients. She can be reached at [email protected], 312-612-0283 and www.pietrylapr.com Articles by Christine Wetzler: • A Guide To Totally Transparent Climate Risk Reporting • 3 Tips For Marketing Your Regulation A+ Offering • Opportunities... |
