How the Top Firms Stay at the Top
Tue., Apr. 23, 2024
By Kelsey Campbell, Dominic Rovano
Why financial planning always plays a crucial role in every PR firm’s success.
Why financial planning always plays a crucial role in every PR firm’s success.
Consumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
 | Henry Feintuch is president of Feintuch Communications, a NYC-based PR firm focused on technology, financial services and start-ups. He is a past President of PRSA-NY.
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 | Binna Kim is group CEO at Vested.
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 | Michael Lasky, founder and chair of the Davis+Gilbert's Public Relations Law Practice, helps social media, digital, public relations and integrated marketing communication firms grow their businesses, optimize their profitability and achieve their next-stage goals. (mlasky@dlawcom)
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