Prepping For Trade Show Season
Tue., Nov. 18, 2025
Christine Azzolino
For technology brands, trade shows are where reputations are defined, relevance is maintained and relationships are formed in real-time.
O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties. View latest contributions below.
For technology brands, trade shows are where reputations are defined, relevance is maintained and relationships are formed in real-time.
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition.
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance.
Ensuring your brand’s story stands out in today’s crowded tech media landscape.
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy.
With a flood of new AI tools flooding the market, the real question is: Which tools actually help us do our jobs better?
There are multiple factors startup founders need to consider before bringing in PR resources—whether agency or in-house.
Apple’s recent announcement of a new call screening feature in iOS 26 is generating some speculation that it could disrupt the polling industry, but it’s not time for pollsters to panic. Accurate surveys, political polls and other research programs are still possible—but as always, researchers must adapt to effectively reach consumers, voters and the audiences that matter to them.
