Our November issue features the latest technology public relations trends and a close look at agencies that specialize in tech PR.
O'Dwyer's magazine, now in its 34th year, is the #1 publication for PR and marketing communications pros.
Profiles of Technology PR Firms:
5W Public Relations
299 Park Ave., Floor 10
New York, NY 10171
Ronn D. Torossian, Founder & CEO
Dara Busch, Matthew Caiola, Presidents
Since 2003, New York City-based 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations and high-profile individuals. We have a 360-degree approach to PR, social media, branding and digital marketing that delivers game-changing results to our clients.
Our Tech Practice includes clients from unicorns and Fortune 500’s across all verticals including FinTech, eCommerce, AdTech, HRTech, AutoTech, Consumer Electronics, eSports & Gaming, Legal Tech, B2C and B2B SAAS. The team is grounded in an entrepreneurial, agile, high-octane culture, an ideal fit for technology companies seeking visibility and relevance in today’s fast growing digital world.
The core of our success is our unmatched ability to distill the complexities of a client’s offering and convey it in ways that are both comprehensible and compelling — creating messages that resonate with all stakeholders. We understand that the technology doesn’t always drive the story and build programs that integrate corporate positioning and profiling, fundraising announcements, product launches, C-Suite visibility programs, industry and analyst communications, speaking opportunities, digital/performance marketing and issues/crisis PR management.
Client work includes: The Trade Desk, N26, EPICOR, AvidXchange, ironSource, Zeta Global, Xaxis, Triller, CareerBuilder, Airhelp, Avant, Samsung SmartThings and VIZIO.
271 17th Street NW, Suite 125
Atlanta, GA 30363
ARPR’s Anna Ruth Williams, CEO; Blair Broussard, Chief People & Operations Officer; Renee Spurlin, Senior VP, Analytics & Digital Marketing; Evan Goldberg, Senior VP, Client Service.
Additional office in New Orleans.
Anna Ruth Williams, CEO
Blair Broussard, Chief People & Operations Officer
Renee Spurlin, Senior VP, Analytics & Digital Marketing
Evan Goldberg, Senior VP, Client Service
ARPR is an award-winning tech PR agency representing cybersecurity, FinTech, cloud and HealthIT brands. From Day 1 we’ve existed to fill a deep void in specialized subject matter expertise and to bring consistency to the integration of media relations, content marketing, social media and demand generation. As such, ARPR is uniquely built to strategize and execute multi-channel marketing communication campaigns that make our client reputations thrive and their sales pipelines prosper. Driving our Panorama Approach is our team, aka the Army of Awesome, whose collective energy and passion consistently lands us on national and local Best Places to Work lists.
200 Fifth Avenue
New York, NY 10010
Michael Ann Thomas, Global Lead, EVP, Technology Solutions
BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications agencies, is in the business of moving people on behalf of clients. BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company.
Locations: Serving 15 locations, including: San Francisco, New York, Los Angeles, Washington, D.C., Chicago, and Austin.
Bospar: Working From Home Since 2015.
Chris Boehlke, Curtis Sparrer, Tom Carpenter, Principals
Tricia Heinrich, Chief Content Officer
Hey! Yeah, you, the person reading this.
Is it us, or do all these agency descriptions sound alike?
“We’re an integrated global communications and marketing agency that BLAH, BLAH, BLAH.”
That’s not the kind of thinking that’s going to get you noticed.
Yet, the industry has noticed Bospar for our work in tech PR.
PRovoke named us its boutique agency of the year for 2020.
PRWeek named Bospar its “Outstanding Boutique Agency of the Year” for two years in a row.
PRNews included Bospar on its Agency Elite Top 100 list.
Bospar is a team of hard-driving tech PR professionals with purpose and relentless joy for what we do. We are comprised of former journalists from social and traditional media and marketing, influencer, financial, SEO and public affairs experts. As a team, we get smart on contact, build relationships and launch PR campaigns, grounded in strategy and infused with creativity.
If you want to get known fast, accelerate adoption, or drive impact, Bospar exceeds all expectations.
With breakthrough coverage and visibility, simply put: our clients speed ahead—no “BLAH, BLAH, BLAH” about it!
6560 Gunpark Dr., Suite C
Boulder, CO 80301
Terri Douglas, Co-Founder & Principal
Guy Murrel, Co-Founder & Principal
Catapult is a narrative-driven PR and marketing communications agency for B2B tech companies. We blend strategic narrative services, media and analyst relations, social media and content marketing to help clients define new categories, align teams, stand out and win markets. Our Strategic Narrative Marketing approach helps companies discover and share “why” they exist. We are experts at coordinating and executing high-impact company/product launches. The Catapult team has deep knowledge in all major technology markets, including DevOps, agile software development, application development, IT security, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms. Catapult’s success stems from our personal and professional service, along with partner-level account involvement and strategy. Catapult is the preferred agency for technology companies looking for both strategy and execution.
5 Wood Hollow Road
Parsippany, NJ 07054
36th and 37th Floors
New York, NY 10018
To kick off CES, Casio hosted a press conference during which the company introduced its new president, Kazuhiro Kashio, and latest timepiece innovation, the Smart Outdoor Watch WSD-F10. Coyne set up a live stream of the press conference via Casio’s YouTube channel so media unable to attend the conference could join in on the announcement.
Thomas F. Coyne, CEO
Rich Lukis, President
Joe Gargiulo, Senior Vice President
Jamie Paster, Vice President
Christine Azzolino, Senior Account Supervisor
The world of consumer technology is ever-changing. For example, consumer technology was vastly different a year ago, a month ago, and even just a day ago. Technology has drastically altered the way we live, work and play—creating new opportunities and habits in our everyday lives.
As storytellers, our job is to communicate how that technology meets consumer needs. Being able to truly understand the nuances between varying technologies and articulating the consumers benefit is key to positioning your product, your brand, and your expertise as industry leaders. We take an integrated, channel agnostic approach to developing effective communications strategies that have helped everyone from established global brands, to leading innovators and tech startups, translate technology into knowledge.
Coyne has represented many of the most prominent and successful consumer technology brands in the world, including AccuWeather, Casio, DineTime, Engadget, Eureka, HARMAN, IMAX, KEF, littleBits, Midea, Signify, VTech, among others.
We’ve launched countless products, planned and executed scores of events and tradeshows, launched numerous breakthrough campaigns and initiatives, and helped brands navigate significant industry challenges. We live and breathe technology which not only helps us understand the space but enables us to become an extension of the communication and brand teams.
875 N. Michigan Ave.,
Chicago, IL 60611
Virginia Devlin, CEO
George Coleman, CEO
Michelle Maggs, Global Technology Practice Lead
Current Global, part of the Interpublic Group, is a midsized communications agency and multi-disciplined creative powerhouse. Headquartered in Chicago, our footprint spans Asia, Europe, North and South America, with expertise in corporate, consumer, healthcare, and technology communications.
Our approach for every client engagement is based on a deep understanding of the human experience. We call it Human Communications by Design, and this focus is particularly unique in the tech sector where we merge a heritage in consumer marketing with expertise in complex technologies. This combination of rational (technology) and emotional (humanity) results in ideas that drive real human connection and deliver real business outcomes.
We are seeing a societal shift in how people feel about innovation. While there is still optimism in what’s possible, the days of blindly worshipping at the altar of innovation are fading. In a time of AI, robots and the digital revolution, tech’s future can feel frightening, emphasizing technology and products over people.
We believe technology companies that bring humanity to the forefront of innovation drive deeper and broader engagement and action. Innovation with intention. Innovation for good. Innovation that is transforming entire industries to make things safer, better, stronger, faster for humankind.
We work with companies spanning all sectors of innovation— B2B, B2C, enterprise software, gaming, automotive & mobility, health & medtech, consumer tech, telecommunications and more—to help them Own the Moment by building reputations, engaging audiences, sharing stories and achieving impactful results.
250 Hudson St., 16th Floor
New York, NY 10013
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).
Fahlgren Mortine’s B2B Peer Summit Series of in-person and digital interactions engages clients and industry thought leaders on forward-looking trends and topics.
Aaron Brown, EVP, B2B
Dennis Brown, SVP
Julie Exner, SVP
Fahlgren Mortine helps business-to-business brands get to precisely what matters by combining data, design and creativity to build, deploy and measure integrated communications campaigns. Our buyer-centric approach delivers impact-centered strategies and tactics demonstrating a deep understanding of our clients and their customers, and the business triggers that create demand for our clients’ products and services. Fahlgren Mortine provides clients with deep knowledge and versatile resources to deliver across a full range of services including branding, public and analyst relations, media planning and buying, content marketing, social media strategy and management, advertising and digital development. Core areas of technology experience: industrial and manufacturing, logistics, data center, software and building products.
The Feintuch Communications team (Henry Feintuch, left) won two PRSA-NY awards in 2019 for its PR campaign for ZeeVee which increased media coverage by 167% and supported 22% revenue growth in 2018.
Henry Feintuch, President
Doug Wright, Senior Account Director
Perry Krasnove, Senior Media Specialist
Tech PR is in our DNA. Our team members are specialists in the sector since the early days of bag phones, early personal computers and mainframes. We helped to launch the first noise cancelling headset for Noise Cancellation Technologies; marketed the first consumer mainstream 3D camera for Nimslo; promoted a new tech standard for Israel-based PowerDsine (Power over Ethernet); repositioned ERP software giant IMRS into a new entity called Hyperion Software and so much more.
Today we support emerging tech brands including ClassWallet (fintech) and Silicon Line (active optical cables) and multinational entities including HDMI Licensing Authority, NCSolutions (ad/marketing tech); Nexans and Leclanché (clean tech) and ZeeVee (AV).
Our senior-led team helps our clients to have conversations with marketplace influencers, customers, prospects and distributors about their products, services and corporate values. Our focus is on business outcomes.
Preparing to launch a breakthrough ad technology or introduce new tech for e-commerce? Looking to get industry analyst feedback on an enterprise mobile app? Or determine how to explain to shareholders or prospective investors why a security technology, biotech development, retail tech enhancement or fintech algorithm may change the world? Is your new green technology gearing up to fight global warming? Let’s talk!
301 East 57th St.
New York, NY 10022
Brian Sinderson, Senior Partner
New York/East Coast
Margaret Hoerster, Senior Partner
Jeff Seedman, Senior Partner
San Francisco/West Coast
Flora Haslam, Managing Partner
Naeema Ismail, Senior Partner
With more than 150 professionals across three continents, Finn Partners is the third-largest technology agency in the world. With senior technology professionals in the US, Europe, and Asia, the firm enjoys strong global growth and thrives as one of the agency’s largest practice areas.
Today’s technology trends are disrupting and altering the way we engage in the world of business, completely changing the dynamics across all industries. We support our clients to address trends like 5G connectivity, cybersecurity, artificial intelligence, virtual and augmented reality, machine learning, robotic process automation, blockchain and quantum.
The technology revolution impacts every single company. It impacts big technology giants that need to transform and articulate their relevance. It touches hot new startups that must demonstrate their potential, establish credibility, and communicate a new value proposition. It affects non-tech companies that need to act like technology brands by sharing unique stories that underscore how they use technology in new, innovative ways.
No matter the type of company, you need world-class, seasoned communications professionals who have the ability to grasp the technology landscape, reach the right decision makers, and deliver data-driven business impact.
Firecracker PR Managing Partner Edward M. Yang.
1800 E Lambert Rd., Suite 106
Brea, CA 92821
Edward M. Yang, Managing Partner
Firecracker PR helps you get known, period. Our proven 5-step process—“Ignites”—has helped numerous technology companies rapidly scale their awareness from Day 1. Deep expertise in SaaS, AI, machine learning, cloud, mobile, health tech, smart homes, digital transformation, cybersecurity, consumer electronics, startups and more.
Companies we have worked with include Fujitsu, SRI International, Boeing, HP, Microsoft, D-Link, TP-LINK, Beyond Limits, Baylor University, the American Heart Association and many others.
200 N. Broadway
St. Louis, MO 63102
Sophie Scott, Global Managing Director, Technology
Tech companies are made of brilliant people: visionaries who see the future, embrace change and move humanity forward. This requires imagination, drive and determination. Like our clients, FleishmanHillard’s Tech sector specialists have these attributes in spades.
But tech companies are also corporations. Like all companies, they operate at the permission of the societies they touch. How they behave, how they communicate, and yes, what they sell, matter. People have expectations of tech companies to be responsible, well-managed and profitable organizations. And we get that too.
FleishmanHillard gives its clients the outside perspective, experience and skills to enable their vision, products and services to thrive; and to flourish in a world that demands responsibility, transparency and responsiveness.
Members of FleishmanHillard’s Tech practice are known for never settling. We put creativity, intelligence and strategy at the heart of solving our clients’ challenges and we maintain a focus on DE&I to bring unique perspectives and innovation to the work we deliver. With 80 offices worldwide, we’re a seamless global team dedicated to truth and authenticity, driven by insights and bold ideas, and committed to doing what’s right.
Please contact Sophie Scott, Global Managing Director, Technology: email@example.com.
The Hoffman Agency
Lou Hoffman, CEO
Kymra Knuth, EVP North America
Steve Jursa, EVP North America
Caroline Hsu, Managing Directorr., Asia Pacific
Mark Pinsent, Managing Director, Europe
Lydia Lau, VP of Global Operations
With expertise that spans digital, content marketing, and thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s award-winning work today pushes the boundaries of B2B and consumer communications.
For clients with global needs, the company operates its own offices in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their siloed structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns, leveraging content and thinking across geographies with a single-point-contact for clients. Built on the firm’s cultural foundation of teamwork and trust, this approach consistently generates better results.
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the key tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read—a far cry from the “corporate speak” that satisfies internal stakeholders. The firm also conducts storytelling workshops that orient Hoffman employees and client stakeholders around this shared goal.
Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side—measuring account people based on their “billability”—the firm adheres to the belief that if you deliver great work to the client, financial performance will follow. This fosters a culture of personal accountability and ownership, and an environment in which everyone is valued for their contribution.
45 East 20th Street,
New York, NY 10003
222 Kearny Street,
San Francisco, CA 94108
Barbara Bates, Global CEO
Heather Kernahan, CEO, North America
Adrian Talbot, Chief Financial Officer
Andy West, Group Chief Development Officer
Chris Paxton, Chief Strategy Officer
Tara O’Donnell, UK Managing Director
Hotwire is a global tech communications consultancy that helps businesses better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 33 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with a partner network that includes The Hoffman Agency in Asia and VIANEWS in Brazil as well as other non-exclusive affiliate partners.
For more information, please visit www.hotwireglobal.com.
685 Third Ave
New York, NY 10017
Bo Park, Partner & Head of Technology PR
Kevin McLaughlin, Managing Director
Matt Lindberg, Managing Director
Katie Creaser, Senior Vice President
Alexis Blais, Vice President
ICR brings equal parts business acumen, technology expertise and media savvy to every account, for clients spanning all business stages—from startups seeking to raise additional capital, growth companies with IPOs or SPACs on the horizon, organizations investing in M&A, businesses in the throws of digital transformation, and public companies seeking to elevate their brands. Comprised of former Wall Street analysts working alongside seasoned PR agency and in-house communications experts, ICR offers a unique combination of experience, contacts, and skills that helps technology companies generate the types of stories that both capture mind share and grow market share.
Embracing a roll-up your sleeves approach from senior members to associates, the team delivers results for clients across a range of sectors, including Artificial Intelligence, Automotive Technology, Digital Payments & Ecommerce, Fintech, Martech & Adtech, Data & Analytics, Cybersecurity, Crypto Currency, IT and IoT. ICR maintains offices in New York, Connecticut, Boston, Baltimore, San Diego, San Francisco and Beijing.
Clients: HARMAN (wholly owned subsidiary of Samsung Electronics), Mobileye/Intel, Marqeta, BigCommerce, Cherwell, Dynatrace, TechStyle Fashion Group and Scout (a Workday company).
550 Montgomery Street,
San Francisco, CA 94111
199 Water Street,
New York, NY 10038
Beth Monaghan, CEO & Co-Founder, firstname.lastname@example.org
Jason Morris, President, email@example.com
Alison Morra, Managing Director, East Coast, firstname.lastname@example.org
Dan O’Mahony, EVP & General Manager, San Francisco, email@example.com
Kate Riley, EVP & General Manager, Seattle, firstname.lastname@example.org
Ed Harrison, EVP & General Manager, Boston, email@example.com
Inkhouse is an integrated PR agency for innovative thinkers, creators and leaders who believe in the power of stories to effect positive change. We bring new ideas to market. We were founded in 2007 and have grown to an agency of more than 100 people across four offices.
Find us in the real world in Boston, New York, San Francisco and Seattle and in the digital one at www.inkhouse.com. Client shortlist: Atomwise, AT&T Cybersecurity, Blume Global, Capella Space, Cockroach Labs, Databricks, Datto, Engie, EvGo, Fuze, Neo4j, Next Insurance, Nutanix, Okta, Raytheon, SmartRent, Strava, Talespin, TransferWise, and Xerox.
601 Fourth St., Suite 204
San Francisco, CA 94107
Additional offices in New York City, Los Angeles, Seattle, Washington, DC and Redwood City
Julie Karbo, Founder & CEO
Karbo Communications is a top ranked, full-service technology PR and marketing agency that delivers sales and market leadership. With Karbo Com, you don’t get bench players. You get the industry’s top marketing and PR teams working with you every day, whether it’s elevating brand identity, scoring top tier media recognition, deploying content marketing strategies, driving traffic, building communities, or pioneering partnerships. We’ve pioneered marketing and PR efforts across categories and industries, such as cloud/SaaS, mobile, the IIoT/IoT, social, data, analytics, apps, marketing and advertising tech, security, high performance computing, AI, augmented reality and communications.
The Karbo Com team has worked extensively with both B2B and consumer tech companies, including Apple, eBay Advertising, NerdWallet, TIBCO, Hootsuite, Penguin Computing, The IoT World Conference, Equinix, Cisco, AppDynamics, Defense.Net, GoDaddy, Fox Digital, Airbnb, Logitech, 8th Wall, Oracle, TDK, RTI, 500 Startups and Intel. Our clients range from stealth startups to billion-dollar global brands. When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies and tools. At Karbo Com, we have a track record of delivering revenues, industry-leading stature, partners and funding.
Current clients include Hootsuite, Promethean World, Penguin Computing, RTI (Real-Time Innovations), Wizeline, Victorious SEO, Sendinblue, Incognia and Subtext.
Landis Communications Inc. (LCI)
1388 Sutter St., #901
San Francisco, CA 94109
LCI’s team receives San Francisco PRSA’s Agency of the Year award.
Brianne Murphy Miller, Business Development Manager
David Landis, President
Innovation is what keeps our world moving forward. At award-winning Landis Communications Inc. (LCI), we recognize the importance of marketing and promoting new and innovative technologies, both business to business (B2B) and business to consumer (B2C). Based in San Francisco/Silicon Valley (the nexus of tech innovation), LCI’s team works with clients in all areas of the technology sector, including lidar, AI, consumer tech, consumer electronics, cloud computing, cyber security, enterprise applications, biotech, energy, B2B tech, the sharing economy, B2B storage, the Internet of Things, startups and more that are constantly disrupting the status quo in business.
A key differentiator is LCI’s proprietary Promised Results program, which provides clients with tangible ROI metrics. As a full service marketing/communications agency, LCI helps forward-thinking technology organizations achieve stated business goals—and helps them communicate in a meaningful and understandable way. Our tech clients include: Velodyne Lidar (the technology that allows self-driving cars to “see”), Match.com, Selequity (online commercial real estate), TRUSTe (online privacy certification) and more. More info here. Contact LCI’s Brianne Murphy Miller at: firstname.lastname@example.org.
340 Pine St.,
San Francisco, CA 94104
LaunchSquad is a strategic communications and public relations agency with offices in San Francisco, New York, Boston, and Chicago (but currently operating entirely remotely).
Since 2000, we’ve focused exclusively on helping innovative and fast-growing companies build their brands, become market leaders and change the world. Our expertise spans both consumer-facing and B2B clients in a variety of industries, including consumer technology, enterprise software, healthcare, fashion, retail, media & entertainment, e-commerce, education, finance, energy and more.
We work with our clients to deeply understand, shape and illuminate their stories and then share and spread them through an integrated mix of earned and owned media strategies, from media relations and content marketing to social media and visual storytelling. We have an unlimited amount of energy and enthusiasm for new ideas, and that passion translates to smart, hard work. Over the last 20 years, our team has collected deep media relationships and insights, and are consistently tapped into the trends, issues and challenges driving our clients’ industries. We spend time in the trenches every day, delivering real results and exceeding expectations.
Current clients include American Giant, Cornerstone OnDemand, Docusign, Getty Images, ICF, iHeart Media, Netflix, NOBULL, Nuro, Poshmark, Twitch and Uber among dozens of other fast growth private and public companies.
197 Portland Street, 3rd Floor
Boston, MA 02114
Scott Signore, Principal + CEO
Patty Barry, Principal
Mandy Mladenoff, President
Maria Brown, General Manager of Matter West
Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative B2B and B2C technology companies—from start-ups to global brands—across the tech spectrum including AI, big data, cybersecurity, enterprise software and services, retail technology, storage and more.
Matter has a nearly 20-year track record of helping technology companies increase awareness with stakeholders in an impactful, relatable way to build credibility and relevance, heighten audience engagement and help shorten sales cycles.
Clients include: Agora, Attivo Networks, Auth0, Blue Yonder, HITACHI, Johnson Controls, Nerdio, Zebra Analytics (Profitect), Sectigo, Sensormatic and VERITAS.
8251 Greensboro Dr., #600
McLean, VA 22102
703/390-1500; Fax: 703/860-2080
Alisa Valudes Whyte, CEO, Senior Partner
Thomas Rice, EVP, Senior Partner
John Conrad, EVP, Senior Partner
Jayson Schkloven, EVP, Senior Partner
Shahed Ahmed, SVP, Senior Partner
Michelle Schafer, SVP, Partner
One of Merritt’s foundational values is giving back to our community, and it has served as an integral part of what makes our agency culture unique and sought after. In addition to ongoing volunteer time off programs, we plan an annual Merry Week of Giving that allows our team to partake in a week of off-site and in-office volunteer efforts, one of which you see pictured here. We’ve partnered with DC Central Kitchen for the past 4 years to ensure our local community is able to enjoy the holiday season.
Merritt Group is an award-winning, woman-owned strategic communications firm founded in 1996 in Northern Virginia. We are a mid-sized agency with locations in McLean, Virginia, San Francisco, California and North Texas. Merritt Group specializes in public relations, content creation, marketing, social media, demand and lead generation, analytics and measurement, and marketing infrastructure consulting.
The success of our client campaigns are grounded in our extensive domain knowledge in hot technology areas like cybersecurity, AI, IoT, cloud, and mobile, as well as verticals such as government, healthcare, supply chain, finance, and more. Our philosophy starts with intrinsically understanding our PR clients’ target audiences, which leads to the development of powerful messaging and creative marketing, PR, content programs that drives high impact awareness, engages audiences and accelerates sales around their innovations.
Our client roster includes organizations ranging from large, global tech leaders to emerging, venture-backed innovators.
Merritt Group’s philosophy starts with understanding our clients’ target audiences and markets and developing powerful messages and creative programs that create awareness for their innovations. Our in-depth knowledge of our clients’ competitors, industry trends and influencers turns our campaigns into immediate ROI for their business.
We pride ourselves on delivering insightful, strategic communications approaches that take full advantage of the intersection of media, digital and creative based on analytical research. While the landscape has evolved, our passion for consistently delivering high-quality, well-executed creative campaigns is undiminished. Our goal is to help the world’s most inspiring companies share viewpoints that get people talking and keep their audiences engaged. We also have built our business on the expertise of our people by procuring and developing the industry’s best talent. We foster innovation and experimentation that allows our people to develop their careers to their fullest potential and, in the process, deliver incredible service and value to our clients.
At Merritt Group, we are family. We are go-getters, authentic, and love a balanced and fulfilling work life. The agency places employee culture as a top priority, which has resulted in an industry-low turnover rate.
1101 West River Parkway,
Suite 400 (Headquarters)
Minneapolis, MN 55415
Amy Fisher, Vice President/Technology Lead
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors.
Padilla’s Technology Practice helps complex B2B technology brands reach and influence prospective buyers and customers, partners, investors and employees through targeted, compelling brand stories. Clients include enterprise hardware, software and services, AI, cloud, IoT, big data/analytics, mobility, blockchain, networking and security, engineering and materials science organizations. Padilla’s Technology team consists of experts helping tech companies sell into verticals such as retail, hospitality and CX, health care, education, finance, marketing, industrial, agriculture and transportation.
We service clients of all sizes such as 3M, HealthPrize, Rockwell Automation, Calabrio, Direct Source and Outlier AI.
Padilla is an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
255 State St., 8th Floor
Boston, MA 02109
Philip A. Nardone, President & CEO
Mark Nardone, Executive Vice President
Elizabeth Famiglietti, Executive Vice President, Human Resources
Darlene Doyle, Executive Vice President, Client Relations
Gary Torpey, Executive Vice President, Finance
Gene Carozza, Dan Martin, Nikki Festa O’Brien, Meg Kessler, Senior Vice Presidents
Gareth Thomas, Managing Director, UK
PAN Communications is a leading integrated marketing and PR agency servicing tech and healthcare brands. With office locations in Boston, San Francisco, New York, Orlando and London, PAN helps companies transform ideas into captivating stories and coveted user experiences that align to their growth strategies. With a staff of 150+ strong, PAN is a mid-sized agency that is positioned to help brands emerge in new markets and drive integrated strategy across a variety of media channels.
Connected Content—Creative Storytelling—Results that Matter!
Clients Include: 8x8, athenahealth, Braze, BMC, Carbon Lighthouse, Citrix, CloudBees, Degreed, LeanTaaS, GreatCall, GYANT, Health Dialog, MediaMath, OneStream, Quanterix, Quorom Software, Radial, Rapid7, Toast, Veeam, and White Ops.
470 Park Ave. South, 5th flr. North
New York, NY 10016
Steve Cody, CEO & Founder
Ann Barlow, Senior Partner & President, West Coast
Stephen Corsi, Senior Partner & Chief Digital Officer
Jacqueline Kolek, Senior Partner & General Manager, New York office
Maggie O’Neill, Senior Partner & Chief Client Officer
Tara Lilien, Partner & Chief Talent Officer
An independently owned, integrated communications and marketing agency headquartered in New York with offices in San Francisco and London. The firm combines 26 award-winning years of expertise serving blue chip and breakout clients with forward-thinking new service offerings and the freshness of a start-up. This unique mix of experience and energy attracts and empowers teams with a creative edge and a passion for breaking through in an ever-changing marketplace.
We offer a fully integrated suite of services that reach and influence our clients’ audiences along the paid, earned, shared and owned spectrum. As the industry and culture have evolved, Peppercomm has proven to be more than a communications agency. We’ve adapted and extended our services to better address our clients’ growing needs —whether it is navigating a societal crisis, changing the perception of a brand, industry, or product, or attracting and retaining top talent.
As a team, we are creative storytellers, informed by research, insights, data with deep expertise in the financial and professional services sectors.
In today’s environment where stakeholder sentiment can sway from fear to anger to despair to hope and back again, brands are challenged to determine the messages their audiences want and need to hear. To help organizations navigate how to best communicate with their stakeholders, Peppercomm created Mindset.AI, a new analytics dashboard designed to help brands effectively map their customer’s emotional mindset.
Mindset.AI is based on the firm’s 26 years of experience in data analytics and developing corporate crisis and post-crisis strategies for Fortune 1000 brands across industries including financial and professional services, agriculture, manufacturing, food and beverage, hospitality, automotive, technology, and travel.
405 Lexington Ave., 9th Floor
New York, NY 10174
Contact: email@example.com & firstname.lastname@example.org
Rich Myers, Co-Founder and Managing Partner
Greg Marose, Co-Founder and Partner
Profile is a communications consultancy built to represent FinTech companies. By pairing a high-touch senior advisory model with the full-service communications resources needed to navigate today’s always-on world, we are able to develop and implement differentiated multi-channel communications programs.
Headquartered in New York City, our expert team constructs a tailored approach for established and emerging FinTech entities, technology companies, trading firms, and investment managers. We help companies build and protect their brand through deep media connectivity, extensive conference relationships, and a full-service design and digital offering. At Profile, we enable our clients to see around corners as political shifts, social movements, and the COVID-19 pandemic continue to impact the capital markets and technology sector.
Select clients include: Behavox, ClearList, GTS, HouseCanary, and iConnections.
Learn how Profile can help you build your brand and generate revenue at www.profileadvisors.com.
2 Center Plaza, Suite 210
Boston, MA 02108
Larry Weber, Chairman & CEO
Bob Osmond, President
Carolyn Regan, SVP, People
Philip Chadwick, SVP, Finance
Society has always been propelled forward by technology. There is a growing expectation, however, that innovation must serve humanity—there must be a higher moral purpose than innovating only because we can.
We believe that the complex challenges we face as a global society can only be tackled by embracing creativity and innovation fueled by purpose. Every company in every category is in some way using technology to sustainably change the way we work, live and play.
At Racepoint Global (RPG), our mission is simple: We help our clients navigate and succeed in the new communications landscape by shaping the conversations that matter. We live at the intersection of conversation and innovation and we serve clients with channel-agnostic communications strategies that engage their target audiences in authentic and meaningful ways. Our work with clients establishes competitive differentiation and drives business impact.
Capabilities: Media & Analyst Relations, Digital Marketing, Influencer Engagement, Strategy & Comms. Planning, Creative Strategy, Video & Content Production, Media Training, Paid Media, Crisis Communications, Public Affairs, Event Management & Support, Measurement & Analytics.
Raffetto Herman Strategic Communications
Seattle / Washington DC
John Raffetto, CEO
David Herman, President
Jen Bemisderfer, Managing Director, DC
Hally Wax, Senior Vice President, Technology
RH Strategic is an award-winning public relations agency working to introduce the world to the next generation of innovators in technology, government and healthcare.
The RH Strategic brand is strategy and disruption. Our work has helped clients who are challenging the status quo enter and own new markets, influence public policy, grow revenues, recruit top talent, attract capital investment and get acquired.
Our technology practice covers a number of specialized business-to-business markets including cybersecurity, privacy, IOT, machine learning & AI, Saas, biometrics, identity, and digital payments. We also work at the intersection of technology and healthcare, government, education, and financial services.
The RH Strategic team of 30 full professionals is based in offices in Seattle and Washington DC, and in remote offices throughout the U.S.. We’re a partner in the Worldcom Public Relations Group, spanning 132 offices in 49 countries on six continents.
Ruder Finn Inc.
425 E. 53rd St.
New York, NY 10022
Kathy Bloomgarden, CEO
Peggy Walsh, CFO
Michael Schubert, CIO
Tejas Totade, CTO
Robin Kim, Global Head of Technology and Innovation
Travis Murdock, Exec. VP, Technology.
Ruder Finn is one of the world’s largest independent global communications and creative agencies. Founded in 1948, Ruder Finn has defined and redefined PR for more than 70 years, shaping communications that help move industry-defining brands, companies and leaders from what’s now to what’s next. Headquartered in New York, Ruder Finn provides clients with bold communications strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences around a shared sense of purpose.
With Technology & Innovation as one of the agency’s core areas of focus, Ruder Finn helps companies tell compelling stories of transformative innovation and sell the next generation of virtual and real-world technologies, products, and services. The RF TechLab maintains an active network of emerging tech partners for experimentation and ideation, while incubating new apps, skills and tools across emerging technologies and developing new and strategic data-informed options for clients at the intersection of emerging technologies and the future of the communications industry.
Technology expertise areas include:
• Audience engagement
• Augmented, virtual, and mixed reality
• Chatbot personalization
• Conversational AI
• Data-driven ROI measurement
• Deterministic targeting
• Developer relations
• Dynamic video
• Industry analyst relations
• IPOs and special transactions
• Media intelligence & media relations
• Mobile analytics
• Marketing automation
• Product marketing
• Real-time, on-demand market research
• Stakeholder modeling
• Sentimental intelligence
• Social intelligence
• Virtual events and VUI/UX
• Voice apps
• Web/mobile platform development
Sample technology clients include: 3M, Bluescape, CyberSource, Elastic, Google, Kite, Pensando, Privoro, Tencent, Visa, VIVO, Xiaomi.
153 West 27th Street, Suite 505
New York, NY 10001
Rebecca Honeyman, Co-Founder and Managing Partner
Greg Mondshein, Co-Founder and Managing Partner
PRWeek’s 2020 Boutique Agency of the Year, SourceCode Communications is an award-winning communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in six major sectors: Consumer Technology, Lifestyle Technology, Financial Technology, Mobile, Cloud & Telecoms, Insights & Engagement, and Enterprise Technology. The agency takes a multidisciplinary approach to B2B and B2C communications and uses the SourceCode StoryHub, its own proprietary creative process, to inform all creative planning to design stories that evoke emotion and action in clients’ core audiences.
7600 Burnet Road, Suite 270
Austin, TX 78757
Touchdown PR’s international team regularly connects wherever they are in the world!
James Carter, CEO
Emily Gallagher, EVP
Touchdown PR is an international agency focused on helping B2B technology clients build brand awareness and differentiators in order to increase sales and achieve successful exits. With headquarters in Austin, TX and offices across Europe, the agency has 50+ employees specializing in security, data protection, artificial intelligence, storage and lots more. Clients choose to work with Touchdown PR because we deliver solid results across multi-region campaigns and work as true partners. With well-established media relationships in focused industries, including business, technology, verticals and channels, the team at Touchdown knows how to uncover stories and deliver content that will drive key audiences to action. Touchdown welcomes the opportunity to work with innovative technology brands, from VC-funded startups to large, publicly listed enterprises that are changing the status quo.
As Atlanta continues to establish itself as one of the country’s technology growth sectors, Trevelino/Keller continues to leverage its depth with emerging and middle market brands and its strategic partnerships with organizations such as Atlanta Tech Village, Atlanta Tech Angels, TechAlpharetta, Raise Forum, LaunchPad FN and Keiretsu Forum. Not limited by geography, its emerging, middle market and national technology clients can be found across the country.
Trevelino/Keller’s long-standing pedigree in technology continues to be its economic engine. It’s powered in part by its cross fertilization across its seven other practices, yielding a powerful vertical prowess in areas such as Fin-Tech, Consumer-Tech, Clean-Tech, Food-Tech, Fashion-Tech, Ag-Tech, Ed-Tech and Health IT. In partnership with the Technology Association of Georgia, T/K continues its annual representation of FinTech South, which features one of Atlanta’s more dominant industries. A slight shift in the firm’s services based on demand has resulted in both the expansion of consolidation to three areas—public relations, integrated marketing and creative services, all of which have experienced record growth despite the pandemic. Its persona-based focus around Disruptive Forces, Category Pioneers, Stealth Leaders and Wonder Women continues to be well received by companies who align with one or more of the personas.
Finishing up 2020 with some of its best months on record, T/K anticipates strong growth in 2021, having recruited an additional 15 percent of staff in Q3, as well as an expansion of its office to accommodate a healthy, hybrid and flexible remote model. Coming off of one of its best years, including a #2 ranking in Atlanta, as well as nine #1, #2 or #3 industry rankings, the firm is in an exceptional position to take advantage of a sustained economic recovery in 2021.
55 W. Monroe St., 39th Floor
Chicago, IL 60603
Additional offices in San Francisco and Seattle
Mike Santoro, President and Partner
Ken Gaebler, CEO and Partner
Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. For two decades, we’ve pushed the limits of what B2B marketing can do to get the results and recognition our clients deserve. We pride ourselves on helping B2B brands reach their goals—whether that’s increasing revenue, pushing into new markets, attracting top talent, going public or getting acquired.
Our mission is to accelerate the growth of B2B companies. Through strategic programs tailored to meet our clients’ needs, we offer a full range of marketing expertise—from strategy to execution—to provide endless possibilities for B2B brands.
Our integrated approach to marketing drives awareness, credibility and conversions for 100+ B2B technology and professional services clients around the world. An eight-time Inc. 5000 honoree, we’re one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, San Francisco and Seattle.