Our November issue features the latest technology public relations trends and a close look at agencies that specialize in tech PR.
O'Dwyer's magazine, now in its 32nd year, is the #1 publication for PR and marketing communications pros.
Technology PR Firms:
44 Montgomery St., Suite 3065
San Francisco, CA 94104
Susan Thomas, CEO
Ross Perich, Vice President, Enterprise
Angela Griffo, Vice President, Infrastructure
Fran Lowe, Vice President, Big Data
Bart Tillmans, Vice President, Operating Systems
Cathy Denham, Controller
Gary Good, Chief Media Strategist and Lead Writer
Susan Thomas, 10Fold CEO.
10Fold is an award-winning agency specializing in elevating B2B technology brands through media, analyst and influencer relations, content development (including an in-house video production team), social media services, and content amplification. Headquartered in San Francisco, 10Fold has regional offices in Pleasanton and Capistrano Beach, CA as well as Austin, TX and Denver, CO. The 10Fold team is differentiated based on its deep domain expertise across networking, information security, enterprise software, mobile, DevOps, Big Data and machine learning, and storage industries. 10Fold helps elevate and amplify the innovation that changes the way the world works and lives. Based on an accountable Metrics Matter™ methodology, 10Fold has served nearly 400 companies (including a “herd of unicorns”) since its inception in 1995.
Airfoil Public Relations
336 North Main Street
Royal Oak, MI 48067
Additional offices in Silicon Valley & New York.
Lisa Vallee-Smith, CEO
Leah Haran, Sharon Neumann, Keith Donovan, Sr. VP
Amy Bryson, VP
Airfoil Group CEO Lisa
Airfoil is an independent public relations and marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology brands. With offices in tech-rich regions including Detroit, Silicon Valley and New York, Airfoil Public Relations is recognized for delivering strategic solutions built on research-driven insights and calculated, creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels.
Airfoil’s team of progressive account professionals and vital global partners apply a multidisciplinary lens to client communication challenges, providing content development, design, digital marketing, research, public relations, advertising and social media services to help meet their objectives. The firm elevates positioning for brands across consumer, enterprise, health care, auto and industrial segments.
Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.
40 Gold Street
San Francisco, CA 94133
Jonathan Heit, Partner and
Co-Founder + President
Jordan Fischler, Partner and Head of Consumer Technology
Technology has been a core area of expertise throughout Allison+Partners’ history. We helped create the very notion of online influence as part of our early YouTube work, and have since worked with nearly every major technology brand, including Dropbox, WhatsApp and Google, to name just a few. Our experience fuels our current successes including executing a strategic consumer and consumer tech media relations program in three global markets for Pinterest, shaping the future of the enterprise with Samsung, redefining “safety science” for UL and helping Zendesk stand out in the competitive customer support space. We thrive on our ability to help technology companies establish leadership positions in their categories. Technology helps shape culture and in turn, culture impacts how we use the technology at our disposal. Our efforts are informed by those cultural trends coupled with real-time research that allow us to execute programs and drive meaningful business results. Whether a new product launch, the evolution of a service, or a financial event, we’ve been there before and can lend our expertise to ensure success.
675 Ponce de Leon Ave. NE
Atlanta, GA 30308
Additional offices in New Orleans and San Francisco.
Anna Ruth Williams, CEO
Blair Broussard, SVP
Renee Spurlin, VP of Analytics & Digital Marketing
Evan Goldberg, VP of Client Service
ARPR’s growing team includes a mix of media relations, content marketing, social media and lead gen experts.
In less than five years, ARPR has emerged as one of O’Dwyer’s top 30 tech PR agencies in the U.S. Our culture, coupled with our high standard of excellence and a commitment to innovating PR, has resulted in a diverse roster of more than 20 leading global tech companies.
With 35 awards on our shelf, ARPR has earned a reputation for propelling what’s possible by creatively telling high-impact stories that intersect technology, innovation and business. Specifically, we scale to complement high-growth startups, mid-market leaders and global public and private enterprises within the cybersecurity, mission critical, health IT, mobility, MarTech and FinTech sectors to #MakeNews and #DriveLeads.
From our Panorama Approach to our team with diverse skill sets to our workplace culture and benefits – ARPR is writing the next chapter in the mass communications textbook. Just like our tech clients, we’re focused on innovating the future.
1550 Bryant St., Suite 450
San Francisco, CA 94103
45 Main St., Suite 617
Brooklyn, NY 11201
Fred Bateman, CEO and Founder
Bill Bourdon, President and Partner
Tyler L. Perry, General Manager, NY and Partner
Shannon Hutto, Executive Vice President and General Manager, SF
Syreeta Mussante and Paula Cavagnaro, Executive Vice Presidents
Joe Franscella, Senior Vice President
Elinor Mills, SVP of Content
Rachael Cassidy, Matt Coolidge, Kerry Tescher and Amy Ziari, Vice Presidents
Jennifer Steinle, VP of Operations
Headquartered in San Francisco with offices in New York City, Bateman Group was founded in 2004 with a goal of creating the technology-focused PR agency of choice for startups and established market leaders alike — a different breed of agency where content development is a core competency instead of a liability. Bateman Group is distinguished by its people-first company culture and progressive workplace policies. By assembling and retaining a stellar team of the top communications strategists in the industry, Bateman Group maintains one of the highest employee retention averages in the industry — turnover is typically no more than 8%.
Clients include: AdRoll, Amplitude, Animoto, Anthemis, Armis, Atlassian, Betterment, Code2040 (pro bono), Clover, Currencycloud, Cyence, Cylance, DigitalOcean, EyeVerify, Fastly, Ginkgo Bioworks, Google, HackerOne, HackerRank, Harness, Illumio, Invoca, LinkedIn Sales Solutions, LinkedIn Marketing Solutions, Live Grey, Manifold, MapR Technologies, Narvar, Netskope, Optimizely, Optimove, Ping Identity, Platform9, Quick Base, Rainforest, Recorded Future, Scale Venture Partners, Segment, Shape Security, Smartsheet, SnapLogic, Snowflake, Stackla, Tegile Systems, Tenable Network Security, Ultimate Software, UpGift, Urban Airship and Virtustream.
Boardroom Communications, Inc.
1776 N. Pine Island Road
Fort Lauderdale, FL 33322
Julie Talenfeld, CEO
Don Silver, COO
We are a full-service public relations and integrated marketing agency delivering results for many of Florida’s top businesses. We bridge new and traditional media, giving clients an edge in rising above the highly competitive marketplace.
In addition to software, IT events and apps, BoardroomPR has worked in several industries delivering media relations, marketing consulting, trade show strategy, social media, website development, SEO and identity packages for companies in a host of industries.
Representative high-tech clients BoardroomPR has served include healthcare tech, real estate and construction web portals, industrial technical solutions, aviation apps, computer devices, energy and power generation high tech devices and many other tech PR applications.
Whether it is new software, Internet portals, medical or industrial device or solution, consumer or business services, new app or tech incubator or special event, our experienced high-tech PR specialists know how to get you where you need to go. With more than 150 years of experience, our team includes PR pros, journalists, multimedia specialists and web marketers.
Locations in San Francisco, LA, Orange County, Chicago and the Washington, D.C. area.
Chris Boehike and Curtis Sparrer, Co-Founders and Principals
Tom Carpenter, Principal
Tricia Heinrich, Chief Content Officer
Bospar Team Call.
Bospar is an award-winning boutique tech PR agency that offers the best of big and small.
Like a big agency, Bospar has seasoned professionals across the country, based in San Francisco, Los Angeles, Chicago, Orange County, New York, and Washington, D.C. Its content department provides blog posts, case studies, ghost-written articles, messaging, positioning, press releases, social media content, website copy, infographics, research projects and videos.
But like a boutique, you will get attention from the most senior staff and a team of people who have worked together for years.
Bospar’s staff includes journalists who know how to reverse-engineer media coverage from a client’s needs and provide intensive media training with an insider’s perspective. Bospar supports its media efforts with analyst and influencer relations, customer and third-party relations, case histories and speaking and awards programs. The agency’s specialty is driving coverage from the likes of ABC to the Wall Street Journal.
6560 Gunpark Dr.
Boulder, CO 80301
Terri Douglas, Co-Founder & Principal
Ranked the leading technology PR agency in Colorado, Catapult PR helps B-2-B technology companies drive market-leading positions through Strategic Narrative Marketing. Catapult’s formalized approach combines positioning and messaging, aggressive media and industry analyst relations, social media and content marketing into a comprehensive strategy designed to helps companies become true market leaders.
The firm is expert at coordinating and executing high-impact company/product launches. Its Strategic Narrative Marketing process begins with a full-day workshop, and provides tech firms with the tools to define and own new or existing market categories.
Catapult has deep expertise in all major vertical markets, including years’ long experience in application development, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms.
Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking for both strategy and strong execution.
CooperKatz & Company, Inc.
205 Lexington Avenue, 5th Floor
New York, NY 10016
Ralph Katz, Principal
Anne Green, President, CEO
CooperKatz & Company offers full-service public relations, marketing communications and creative services capabilities to a national client base. We have a 21-year track record of developing creative, high-impact, technology-focused communications programs for such clients as Ad-ID, Capgemini, Carrier, Collective, DealerTrack, Fiserv, MSN, Otis Elevator Company, Polar, Telcordia, Teliris, Virgin Mobile, Zipcar and more.
Our technology expertise covers both B2B and B2C organizations across a wide range of industry sectors. Clients leverage our award-winning team for needs including: brand positioning, media relations, industry analyst relations, social media / digital strategy and execution, content marketing and development, new product introductions, special events, advertising, video production, collateral materials, design and more.
CooperKatz has won numerous industry awards including “Best Agency of the Year” in our size category from The Holmes Report and “Best Places to Work in NYC” from Crain’s New York Business across multiple years.
36 W. 20th St., 5th flr.
New York, NY 10011
Dorothy Crenshaw, CEO/Founder
Marijane Funess, Chris Harihar, Directors
As a leading East Coast technology agency, Crenshaw Communications is expert at identifying what differentiates a technology brand and translating attributes into mediaworthy customer benefits.
We offer in-depth experience in consumer and business technology products and services; adtech and marketing technology; retail and ecommerce; renewable energy; digital and mobile services; digital content/publishing; not-for-profits and wearable tech/therapeutics. In addition we have a particular expertise in early-stage businesses at the intersection of the arts, design, and technology.
Successful client programs include those for both established and emerging brands and companies, including Acceleration Partners, Adthena, Amagi, Arkadium, AOL Platforms (now OATH), Brainjolt/22words, ChargeItSpot, The DMZ at Ryerson University, Lotame, MediaRadar, NHP Foundation, Remedy Health Media, Retale, Syncron, WeTransfer, Wearsafe, Weekly Tasting/WTSO. com, XPlenty.
Dale Curtis Communications LLC
1901 L Street NW
Washington, DC 20036
Dale Curtis, Founder & CEO
Founded in 2009, Dale Curtis Communications helps companies and causes advance their agendas through strategic, integrated communications in Washington, DC and beyond.
DCC provides public affairs oriented PR and content services to a variety of clients in sectors including technology, telecommunications, public safety, manufacturing, energy, and nonprofit issues.
Our team offers decades of experience in senior positions in Congress, the White House, Executive Branch, local government, business, nonprofits, and the media.
Our in-house specialties include strategic counsel and planning, messaging and content, news media relations, digital media, graphic design, video, and events. We maintain a network of adjunct professionals in DC and across the nation who can be activated as needed.
Tech- and telecom-related clients have included the BSA-The Software Alliance, the High-Tech Digital TV Coalition, InterDigital, IPC-The Electronics Association, LyondellBasell, NASSCOM, NENA-The 9-1-1 Association, SAP Americas, SAP National Security Services, and the Wireless Internet Service Providers Association (WISPA).
4030 Easton Station,
Columbus, OH 43219
Aaron Brown, EVP, B2B
Dennis Brown, SVP, Technology
Julie Exner, SVP, Technology
Fahlgren Mortine is one of the nation’s largest marketing and communications agencies, ranking #10 on O’Dwyer’s list of U.S. PR firms. Through industry-leading integration and a pledge to “think wider,” the agency skillfully blends the authenticity of a public relations firm, the creativity of an advertising agency and the accountability of a digital shop to innovate, influence and achieve as one agency for an enviable portfolio of technology and B2B clients. Our buyer-centric approach is informed by a willingness to “go deep” into markets, personas and solutions to reach buyers with the right message through the right channel at the right time. From building awareness with thought leadership, media relations and advertising to nurturing relationships via marketing automation, Fahlgren Mortine delivers the full range of services required for success in today’s multi-channel world, including branding, public and analyst relations, media planning and buying, content marketing, social media strategy and management, advertising and digital development.
245 Park Ave., 39th Fl.
New York, NY 10167
Henry Feintuch, President
Richard Roher, Managing Partner
Doug Wright, Senior Account Director
Feintuch Communications President Henry Feintuch (left) and Healbe CEO Artem Shipitsyn display the GoBe 2 Smart Life Band at CES in Las Vegas.
Feintuch Communications = Tech PR. We’ve been doing it for decades and all with an eye towards delivering business results.
Our senior-led team helps start-ups, rapidly growing firms and established enterprises to influence markets about their products, services and corporate values. We do that with journalistic sensibilities and solid business experience.
Preparing to launch an exciting social media platform or beta test a breakthrough ad technology? Planning the introduction of advanced technologies for audio capture or video display? Looking to get industry analyst feedback on an enterprise mobile app? Or explain to shareholders or prospective investors why a security technology, biotech development, retail tech enhancement or fintech algorithm may change the world? Is your new green technology gearing up to challenge conventional wisdom about alternative energy? Are you aiming to expand your marketing to a global stage?
We thrive on helping organizations to address their business communications challenges and position themselves to succeed in the marketplace. Our programs are designed to deliver business ROI, not just press clippings and status reports. We welcome the opportunity to partner with you to grow your business.
301 East 57th St.
New York, NY 10022
Sabrina Horn, Managing Partner, Technology Practice Leader
646/202-9777 or 415/999-8777 firstname.lastname@example.org
Alicia Young, NY/East Coast
Howard Solomon, SF/West Coast
Chantal Bowman-Boyles, London/Europe
+44 203 217 7061, email@example.com
Allan Tan, Asia Pacific
Ying Communications, a Finn Partners Company
+65 6779 5514, firstname.lastname@example.org
Sabrina Horn, Managing Partner, Technology Practice Leader at Finn Partners.
In 2017, Finn Partners’ Technology Practice, ranked third on O’Dwyer’s list of top technology firms, enjoyed continued global growth and thrives as the agency’s largest practice area. This year, global marketing and communications firm Finn Partners expanded its tech footprint with the acquisition of Singapore-based technology boutique Ying Communications which will also serve as the agency’s central hub for Asia/Pacific. Finn also acquired ABI Marketing Public Relations, specializing in Industrial technology with offices in Frankfurt and Shanghai.
With its U.S. and global reach, Finn’s Technology Practice is over 130 professionals. The firm is recognized as a leader in integrated tech communications across all core and emerging sectors including: artificial intelligence, fintech, autotech, enterprise cloud, cybersecurity, storage, consumer tech/IoT, data science, supply chain, services, mobile, marketing tech, digital media, information services, and telecommunications. Finn Partners is at the center of the tech industry’s global ecosystem, connecting influencers, media, and financiers with top tech executives to help them build their brands and move their businesses forward.
As the industry moves toward integrated communications, Finn Partners Technology Practice is ahead of the curve, supporting its technology clients with full service programs including digital, branding/web, public affairs, crisis communications, public relations, events and research services. In 2017 Finn Partners conducted and published its own primary research on the growing consumer use of, and concerns around, artificial intelligence in homes and driverless cars.
One Brook Street
Watertown, MA 02472
Phil Greenough, CEO & Founder
Jamie Parker, President
It’s about what customers can do with technology, not the feeds and speeds. For nearly two decades since our founding, Greenough has pioneered brand storytelling that leads with the what and why for enterprise solutions, mobile applications, IT security and robotics.
Whether it’s a decision-maker within an enterprise considering technology for marketing analytics, HR or financial operations or a consumer choosing a device, it’s always the story that drives the action.
We’ve perfected brand journalism to deliver compelling stories across earned, owned and paid channels. As designated reporters for your brand, we bring stories to life that strongly resonate with your target tech buyer because we eschew the hype and hone in on what’s relevant to buyers.
Our brand journalism “reporting” uncovers standalone stories and perspectives that are routinely featured in CIO, TechTarget, VentureBeat and other technology trades as well as vertical outlets. Our continuous vetting of “sources” identifies and prepares experts who can regularly comment on technology stories across business media, from national outlets such as the New York Times and the Wall Street Journal to local news outlets and hyperlocal media.
Our campaigns target earned, owned and paid media simultaneously, delivering your unique technology value proposition, often tailored to unique vertical markets. From thought leadership through contributed articles to “newsjacking” our clients into breaking feature stories, we ensure that your brand stories are well-told across relevant channels and help drive marketing qualified leads and new sales.
727 Sansome St.,
San Francisco, CA 94111
415/963-4174, ext. 2
Emily Borders, Kathleen Gratehouse and Carol Carrubba, Principals
HIghwire PR’s staff.
Highwire is a full-service communications agency built on the promise of delivering creative, results-oriented PR programs for innovative companies.
Highwire is an award-winning agency that has achieved success with a simple formula: we believe in supporting our clients with results-oriented programs built on business goals.
At Highwire we transcend the “same old same old” strategies with the same zeal clients bring to their own business. And we do it with a smart, informed approach that’s founded on relevance and insight. We roll up our sleeves and immerse our experts in your business, executing on your challenges and goals to generate greater awareness, growth and sales. Our client expertise spans consumer and lifestyle brands to mobility and enterprise technologies. Across our San Francisco, New York, Chicago, and Boston offices, we have more than 85 employees, along with proven partnerships with international agencies that collectively and successfully drive international campaigns.
The Hoffman Agency
325 S. First St.
San Jose, CA 95113
The Hoffman Agency’s global management team joins its Silicon Valley staff to smile for the camera.
Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of B2B and consumer markets.
For clients with global needs, the company operates its own offices in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, we apply a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results. And we can do this with a single-point-contact for clients.
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm also conducts storytelling workshops.
Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side — measuring account people based on their “billability” — the firm adheres to the belief that if you deliver great work to the client, financial performance will follow.
16 W. 22nd Street, 12th Floor
New York, NY 10010
222 Kearny Street, Suite 400
San Francisco, CA 94108
Barbara Bates, Global CEO
John Mahoney, Chief Client Officer
Heather Kernahan, President, North America
Hotwire is a global communications agency that helps CMOs better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 22 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners.
On September 29, 2016, Hotwire acquired Eastwick Communications — continuing our mission to offer a truly global client and employee centered alternative to the multinational agency model. This acquisition will give us better access to the technology hub of the world, strengthening our reach and expertise as a large multinational agency with the service ethos and deep local connections that only a local agency can offer.
685 Third Ave., 2nd Flr.
New York, NY 10017
ICR provides strategic communications and advisory services that help companies drive business goals, bolster credibility and enhance long-term enterprise value. ICR’s Technology Practice, comprised of former Wall Street veterans and seasoned communications experts, brings a unique POV that helps technology companies build carefully articulated positioning and competitive advantages around their ideas, concepts and stories. The team delivers results for clients across a range of sectors, including SaaS, Cloud Infrastructure, Internet, Ecommerce, Mobile, Fintech, Data/Analytics and IoT. Marrying a deep understanding of technology, capital markets, business and financial media, ICR provides a compelling value proposition for companies at various life stages, including startups seeking to raise additional capital, growth companies with IPOs on the horizon, organizations investing in M&A, businesses transforming to meet customer and market demands, and public entities looking to better tell their stories. ICR maintains offices in Boston, Connecticut, New York, San Francisco, Hong Kong and Beijing.
Clients: Alteryx, Appian, Datos IO, FLEETCOR Technologies, Forter, Guidewire, HARMAN International, Mobileye, MuleSoft, Proofpoint, Red Hat, ShopKeep, TechStyle, Veeva, Yext.
260 Charles St., Suite 200
Waltham, MA 02453
Beth Monaghan, CEO & Co-Founder, email@example.com
Tina Cassidy, EVP & Chief Content Officer, firstname.lastname@example.org
Jason Morris, EVP & General Manager, West Coast, email@example.com
Nicole Bestard, EVP & General Manager, New York, firstname.lastname@example.org
550 Montgomery Street,
San Francisco, CA 94111
401 Park Avenue South, 10th Floor
New York, NY 10016
91 Clemence Street
Providence, RI 02903
Inkhouse CEO and co-founder Beth Monaghan
InkHouse is breaking the agency mold. We’re making traditional media relationships relevant again. And we’re breaking down creative silos with integrated PR, content, social media, design, filmmaking and paid editorial all in one place. We value progress over process, but we also believe in the power of measurement. We’re bi-coastal, 10 years old, 100 people, and one of the fastest growing agencies in the country.
Founded in 2007, InkHouse’s steady growth can be attributed to the company’s longstanding reputation for solid PR and content campaigns, and deep bench of experienced communications professionals, former journalists, and creative thinkers on staff.
We partner with global brands, Fortune 100 enterprises, venture capital firms, and technology companies at any stage of their lifecycle. Our client roster runs the gamut from enterprise technology (fintech, security, cloud, wearables, SaaS), to professional services, venture capital, healthcare, education, consumer and real estate.
With offices in Boston, New York, San Francisco and Providence, RI, InkHouse is well-positioned to serve both national and international clients looking for dynamic, thoughtful integrated communications campaigns.
Communicate. Amplify. Engage. inkhouse.com
225 E. Redwood Street,
Baltimore, MD 21202
10 G Street, NE,
Washington, DC 20002
7 World Trade Center
50 Greenwich St.
New York, NY 10007
Mostafa Razzak, CEO and Principal
Shaping Influence Worldwide®: A 360-degree approach to telling your brand’s story with focus, consistency and authenticity, across every medium.
We are relentless, and our hands-on approach is a catalyst for clients’ success.
JMRConnect is an award-winning public relations, digital communications, and social influencer engagement agency that helps brands connect to their target audience. Our clients’ successful campaigns are marked by tier-1 media coverage, thought leadership, third-party recognition, and multi-channel visibility. Engaging both internal and external stakeholders transforms friends, followers, and industry leaders into loyal brand advocates.
Don’t just take our word for it.
“The most proactive agency I’ve ever worked with!” —Samantha Osowski, SVP, Marketing for Yorktel
Social media has changed both how, and from where people receive and consume news and information. For advocacy to be effective, messages must not only reach your target audience, but also resonate across multiple channels to impact opinions, build brand trust, and solidify reputations. Our 360-degree approach leverages traditional, interactive digital, and social engagement to tell your story with focus, consistency and authenticity, across every medium.
The JMRConnect team is well-versed in myriad disciplines, including: corporate communications; employee advocacy and engagement; public affairs; investor relations; community building; journalism; and industry analysis. Our senior-level personnel bring a diversity of skills and decades of expertise from multinational agencies; privately-held and publicly-traded companies; private equity and venture capital; political consulting; media; and analyst firms.
San Francisco headquarters:
601 Fourth St., Suite 204
San Francisco, CA 94107
Silicon Valley office:
1304 Jefferson Avenue
Redwood City, CA 94062
Julie Karbo, Founder & CEO
The TDK and Karbo Com team at January 2017 CES.
Karbo Communications is a respected and innovative PR and digital communications agency that delivers on business objectives. With Karbo Com, you don’t get bench players. You get the industry’s top marketing and PR teams working with you every day, whether it’s developing positioning, placing your company in top media, growing an active social media base, creating viral videos or writing influential content. We’ve ushered in clients across technology industries, such as cloud, SaaS, mobile, the Internet of Things, social, Big Data, apps, advertising tech, security and networking.
The Karbo Com team has worked extensively with both B2B and consumer tech companies, including Apple, eBay Advertising, the IoT World conference, Logitech, Real Time Innovations, Equinix, Cisco, Defense.Net, NerdWallet, GoDaddy, Fox Digital apps, a National Geographic App, Oracle and Intel. When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies and tools. At Karbo Com, we have a track record of delivering revenues, industry leading stature, partners and funding.
Clients: Open Fog Consortium/Fog World Congress, Logitech, RTI (Real-Time Innovations), TDK, 8th Wall, nCAP, JotForm, Flexera/BDNA, OnScale and Optalysys.
340 Pine St.,
San Francisco, CA 94104
LaunchSquad is a public relations, content marketing and creative communications agency with offices in San Francisco, New York, Boston and Seattle. We also have several senior team leaders located in other major U.S, markets including Chicago, Atlanta, Denver and Portland.
Since 2000, we’ve been passionately helping companies build brands and market traction through innovative communications programs Our expertise spans both consumer-facing and B2B clients in a variety of industries including consumer technology, enterprise technology, fashion, retail, entertainment, quantum computing, media, ecommerce, gaming, education, finance, energy and more.
We work with our clients to understand, shape and expand upon their stories and then connect with audiences and build lasting engagement. Our holistic approach to communications takes advantage of all of the ways story can be shared through owned, earned and paid media.
Whether it’s helping develop Amazon’s self-publishing business, supporting Stubhub as it transforms its business, building American Giant into one of the hottest new fashion brands in the world, or taking software company Okta from early stage startup to more than 500 staff, we believe our fine-tuned set of services and talent can develop a winning communications program for virtually any company.
As a 120-person agency, we can bring a lot of resources to bear on helping our clients get known. Our services include extensive brand strategy and story development, marketing and communications strategy, content strategy and development, extensive media relations and thought leadership work, creative production and social and digital campaigns.
1460 Broadway, 1st Floor
New York, NY 10036
Los Angeles Headquarters
Lindsey Carnett, CEO & President
Natalie Rucker, Director of Business Development
Lindsey Carnett, CEO and President of Marketing Maven at a restaurant in Hell’s Kitchen launching new consumer technology product, Pi SOLO.
Marketing Maven combines traditional media relations and cutting-edge digital strategies for consumer technology clients. This fusion of online and offline marketing helps our team develop product launch campaigns that are results-driven and measurable. By aligning with our clients’ goals, identifying and engaging with their key influencers and adapting to emerging trends, we produce award-winning campaigns.
From national app launches to children’s software or mobile charging devices, Marketing Maven executes worldwide PR stunts, national media tours, integrated influencer campaigns and viral social media competitions to generate buzz for our clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, engagement and sales conversions.
75 E. Santa Clara Street
San Jose, CA 95113
Jonathan Bloom, CEO and Founding Partner
Kate Walker, SVP and Partner
Derek James, VP and Partner
Kristin Bleier, VP
Kate Walker, SVP and Partner at McGrath/Power and Jonathan Bloom,
We are an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations-in-between. Communications today encompass an incredible variety of services, from strategy development and traditional media relations, to social media and content marketing efforts, and as a fully integrated agency, we are prepared to help our clients with it all. Our tenacious approach is derived from more than three decades of experience working with startups and industry leaders, including Cisco, Lowepro, Mellanox, Open Networking Foundation, SanDisk, TiVo and Vodafone. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide.
8251 Greensboro Dr.,
McLean, VA 22102
220 Montgomery St.,
San Francisco, CA 94104
Alisa Valudes Whyte, Sr. Partner & CEO
Thomas Rice, Jayson Schkloven and John Conrad, Exec. VPs & Partners
Shahed Ahmed, Senior VP & Partner
Merritt Group lives at the intersection of market expertise and technical proficiency to help our clients reach their goals and dominate their markets. Our client roster includes organizations ranging from large, industry-leading enterprises to emerging, venture-backed innovators. Our philosophy starts with understanding our clients’ target audiences and markets, and leads to the development of powerful messages and creative programs that drive awareness around their innovations. We pride ourselves on delivering insightful, strategic communications approaches that help the world’s most inspiring companies get people talking and keep their audiences engaged.
We have built our business on the expertise of our people, procuring and developing the industry’s best talent. We foster innovation and experimentation that allows our employees to develop their careers and reach their fullest potential, while delivering incredible service and value to our clients throughout the process. Merritt is dedicated to fostering a culture that employees love working in, from being recognized by Washingtonian Magazine and the Washington Business Journal, to promoting health and wellness among staff and giving back to the community through programs such as its “Merry Week of Giving.”
Clients: Varonis, IOActive, PAS Global, Authentic8, DMI, Gigamon, Databricks, Teradata, CalAmp, GoodData, Northern Virginia Technology Council, Innovation Health, Telos, Monster Federal, MAXIMUS and ServiceNow Federal.
304 Park Avenue South
New York, NY 10010
8 California Street
San Francisco, CA 94111
Karen Clyne, National Technology Practice Lead and General Manager, San Francisco
Tara Naughton, Executive Vice President, Consumer Marketing
MWWPR is a leading global independent communications agency. Since our founding days, national and international brands have turned to MWWPR for our extensive experience in the technology industry—from start-ups to tech giants to global innovators, we’ve worked with them all. Our team of professionals live and breathe the tech space, and bring a century of collective experience.
Constant innovation. Fierce competition. Technology industries move fast. We stay ahead of the trends to make sure we move faster. Our core teams deliver true subject matter expertise ranging from semi-conductor technology and data security to consumer electronics, apps, computer software and entertainment for fully integrated solutions. We build true working relationships with media, analysts, and other influencers who drive the market conversation. We create original research, events and partnerships to give our clients the edge they need to succeed.
Companies choose MWWPR because of our proven track record of combining industry knowledge, influencer relationships, creative ideas and execution of the media to drive measurable results for their businesses. Our practice melds left-brained technology with right-brained content for a well-rounded offering you won’t find anywhere else. We build and maintain meaningful relationships with media, analysts and other influencers who drive the market conversation. We also work with influencers to create our own communities, original research, events, and partnerships that give our clients the edge they need.
1101 West River Pkwy., Suite 400
Minneapolis, MN 55415
Scott Davila, Senior Vice President/Technology Lead
Padilla is a top 10 independent public relations and communications company comprised of 240 employee-owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS.
Padilla’s Technology Practice is wired into B2B technology and related market trends, including enterprise software and hardware, IT services and solutions, engineering, materials science and cloud computing services. Our technology team works with clients around the globe to turn their complex stories into compelling IT communications that achieve real business results.
Clients in the technology sectors include 3M, Element Fleet Management, Proto Labs and Rockwell Automation.
Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.
255 State St., 8th Floor
Boston, MA 02109
Boston | San Francisco | New York | Orlando
Philip A. Nardone, President & CEO
Mark Nardone, Executive Vice President
Elizabeth Famiglietti, EVP, Human Resources
Phil Carpenter, EVP & Managing Director
Gary Torpey, EVP, Finance
Lisa Astor, Senior Vice President
Gene Carozza, Senior Vice President
Darlene Doyle, Senior Vice President
PAN Communications is a data-focused integrated marketing & PR agency servicing B2B technology and healthcare brands. With offices in Boston, San Francisco, New York and Orlando, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally such as SAP, RSA, MediaMath, Maestro Health and Fuze, to name a few.
With a staff of 100+ professionals, PAN offers the agility and personalized service of a mid-size agency while leveraging national and international relationships to manage large scale communications programs. The agency continues to experience impressive growth and provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on its brand equity.
470 Park Ave. South, 4th Floor N.
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director
Mike Friedin, Chief Digital Officer
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.
Founded in 1995, Peppercomm has received numerous accolades, including The Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.
Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.
For more information, visit www.peppercomm.com.
53 State Street, 4th Floor
Boston, MA 02109
Larry Weber, Chairman & Founder
Peter Prodromou, President & Chief Executive Officer
Ani Jigarjian, VP, Global Marketing & Business Development
Racepoint combines the power of worldwide reach with personal attention. Our clients expect everything to be bigger, better and bolder. They also want access to the brightest minds at all times. We have the necessary DNA to do both.
At Racepoint, we challenge our clients to do more to stay ahead and demand that they challenge us to be accountable. We drive communications that are strategically sound and strive to forge personal relationships, breakthrough results and lasting impact.
Racepoint’s strength and ability to deliver are predicated on its understanding of technology, which is central to its own DNA. Today, every company — at its roots — is a tech company, whether it be an auto company inventing a new self-driving car, a power company delivering clean energy or an agriculture company inventing new ways to extract higher yield. Because of our technology DNA, we are better positioned to understand these dynamics and act on them in ways that make our clients leaders.
70 Franklin St., 3rd Flr.
Boston, MA 02110
555 11th Street, NW, Suite 401
Washington, DC 20004
Rasky Partners is a nationally recognized public and government relations firm with nearly three decades of experience providing exceptional client service to technology companies that operate at the intersection of business, politics and media.
With offices in Boston and Washington, D.C., Rasky Partners offers a comprehensive range of services including media strategy and public relations, government relations, reputation management, crisis communication and digital media to tech clients looking to launch new technologies, grow market share and manage the considerable regulatory challenges they encounter along the way.
As an independent firm, Rasky Partners has the flexibility and resources to address complex communications challenges with a commitment to serve our clients’ interests first. We are dedicated to providing consistent, strategic hands-on engagement at all levels, as each client team – including the senior professionals – is highly engaged, from the beginning to the end of each client engagement.
Rogers & Cowan
1840 Century Park E., 18th Floor
Los Angeles, CA 90067
909 Third Ave., 9th Floor
New York, NY 10022
Mark Owens, CEO
Technology is disrupting business and life as we know it every day, and driving one of the greatest periods of innovation the world has ever known. From big data to AI, wearables, and immersive technologies such as AR and VR, to integrated DMP systems to make sense of it all, technology touches every aspect of our lives.
At Rogers & Cowan, we work with tech companies from the start-up to the established to help build their brands and reputation. We also help non-tech companies navigate technology in an increasingly technological world.
Our team leverages the power of owned, earned and paid media to ensure its tech clients are relevant and part of the cultural conversation. We harness the power of technology, influencers, talent, content, brands and media to proactively develop the narratives that shape pop culture and the technology landscape. Our expert digital team has exceptional media buying and community management capabilities and works closely with our team of over 100 publicists to ensure that we’re not just on top of what’s trending, authentic and hot right now – we’re creating and maximizing it in all forms of media.
We’re the agency that generated unprecedented coverage for NVIDIA’s launch of the most advanced GPU ever created. We regularly generate coverage for our app clients among mainstream and entertainment media where tech coverage is limited and, our team of technology experts get a seat at the table and provide on-going strategic counsel to one of the biggest telecomm and OTT brands in the world.
Many of our clients sit at the intersection of technology, entertainment, digital content and brand marketing. Our dedicated team of specialists has in-depth knowledge and experience working with consumer electronics hardware and devices, embedded and core technologies, videogame platforms and peripherals, app developers, content creators and producers, OTT and social and digital media companies to provide consistent coverage of their products and services to the trade, business and entertainment communities.
Representative clients/projects: YouTube, Hasbro, Kabam, 505 Games, 3Black Dot, Sonos, Amazon Studios, Microsoft, Kinect for Xbox 360, IMAX, 3D Entertainment Summits, Game Marketing Summit, NVIDIA and Razer.
425 East 53rd Street
New York, NY 10022
Kathy Bloomgarden, CEO
Robin Kim, Head of Global Technology & Innovation
Ruder Finn’s technology practice supports transformative brands, as well as brands in transformation across all sectors of technology. We work with some of the world’s most innovative startups and impactful enterprises. Our work has been recognized with awards such as Bulldog Reporter’s “Tech PR Agency of the Year” as well as “Global Tech Campaign of the Year” for our work with Nokia, and “Consumer Tech PR Campaign of the Year” for our work with Polaroid Swing, among other awards. We are leading in emerging technologies like AI, VR and IoT and have driven media’s interest in The Future of Work and Digital Transformation. In addition to pure technology, we work with companies at the intersection of technology and other industries and help hone their positioning, an imperative as technology becomes a key narrative in every industry. We’re also the agency that turned an AI start-up into the world’s most sought-after platform, created the world’s first ever live streamed virtual reality concert, introduced Google lens to the healthcare world, launched the first-ever partnership between AWS and a Fortune 500 software multinational and helped global corporate leaders digitize entire countries. We tell stories about technology’s impact on the world today and tomorrow. Our technology team works cross-functionally with our healthcare, corporate and digital teams using integrated marketing communications strategies to uncover what’s next as technology transforms and disrupts the world as we know it.
135 Madison Ave, Floor 8
New York, NY 10016
SourceCode founders Mondshein and Honeyman build campaigns that fuse innovative technology with a human touch to drive growth and ROI.
Greg Mondshein, Co-Founder & Managing Partner
Becky Honeyman, Co-Founder & Managing Partner
Founded in September 2017 by former Hotwire Senior Vice Presidents Greg Mondshein and Becky Honeyman, SourceCode Communications is a tech-focused, human-centered PR agency headquartered in New York City.
The agency caters to high-growth clients in the consumer and lifestyle technology, fintech, mobile, adtech, and enterprise technology sectors. Engagements with clients are fully bespoke -with an unwavering focus on key business metrics and reverse engineering a communications strategy accordingly. In just a few months of operation, the agency has already signed several AOR relationships and partnered with a premier marketing conference brand as its official communications partner.
949 W. Marietta St.,
Atlanta, GA 30318
404/214-0722 X106 and X105
Coming off a highly successful year as the 10th fastest growing firm nationally and second fastest in the Southeast, Trevelino/Keller’s long-standing pedigree in technology continues to be its economic engine. Contributing to its success is its ability to cross fertilize across its six other practices to yield a unique degree of vertical prowess in areas such as Fin-Tech, Consumer-Tech, Clean-Tech, Food-Tech, Fashion-Tech and more recently Ag-Tech. While it’s four areas of service — public relations, digital/social marketing, demand generation and creative services, align with what it believes are the most relevant services today, new markets of focus are gaining increased traction – Disruptive Forces, Category Pioneers, Unknown Leaders and Wonder Women. For companies whose leadership aligns with one of these markets of focus, the agency demonstrates a unique understanding of the company’s personality and mission that’s increasing its ability to close and grow business.
In an early 2017 repositioning, the firm also introduced its Outcome-Driven position with emphasis on four strategic outcomes it pursues on behalf of its clients – Growth, Value, Engagement and Leadership. Each outcome comes with its own path of customized programming. Rounding out the firm’s capabilities is its Groovy Studios brand, made up of in-house specialists that deliver graphic design, dynamic content, brand identity and web services.
Volume Public Relations
6312 South Fiddlers Green Circle,
Greenwood Village, CO 80111
Elizabeth Edwards, Founder and President
Volume is unlike any tech agency you’ve ever worked with. In fact, Volume is different from every agency in the US. How? For starters, because we are going to boil the basis for selecting your PR partner down to one simple point.
Yes, we’ve worked with hundreds of technology start-ups to established brands, won awards, secured national media coverage, increased thought leadership, and other great reasons you probably look at when hiring an agency. Yes, we could list off the launches we’ve created, the great media results we’ve yielded, or the brands we’ve led to acquisitions — which includes our last telecom client acquisition for $230 million in ’16. And sure, we could fill you in on our tech client portfolio including brands like Level(3).
BUT! That isn’t what sets us apart the most. In fact, those are just the details of our company that show who we are on paper.
So, what is different about Volume compared to other agencies? The difference is YOU. Volume makes YOU feel differently than any other agency you could work with, and we translate that feeling to every message we create. Volume communication and strategy is all based in psychology and new neuroscience research. You get better outcomes because we go deeper into looking at human behavior and how the mind works to win over your audiences. This means you always look different. Sound different. And achieve greater levels of success.
50 Francisco Street
San Francisco, CA 94133
Jim Weiss, CEO & Founder
W2O is a privately-held integrated marketing communications firm built on something we call insight integration. It’s a strategic approach based on unearthing transformative insights your competition can’t see and integrating them into of all the work we do—across all marcom disciplines—for our clients’ brands. We’ve grown from our inception in 2001 to over 550 people in 12 offices across the U.S and Europe.
We build unfair advantages for brands. How? By following the right data to get to the point. That’s where your brand becomes more relevant and valuable to your -audience.
The truth is most of the data out there is just noise. The right data is the kind that tells you who your audience really is, what matters to them, and where your brand fits in their lives. It leads us to insights that we can use to transform your brand story, experiences—and even your offering. And it gives us the clearest measurement of how our work is performing and how to optimize it.
The W2O network includes WCG, Twist, Pure, Sentient and Marketeching. For more information, please visit www.w2ogroup.com.
909 Third Avenue
New York, NY 10022
Our role as communicators and storytellers in the technology sector used to be straightforward: educate the world about why technology is important. But that world changed. Technology is now pervasive in every facet of our lives and deep in every industry. The communications challenge is no longer to explain how technology works, or even why it’s relevant – but rather to manage the impact of innovation, in all its various forms, in all its various engagements.
That requires a dynamic team of the best experts from media, analytics, strategy and creative to engage audiences with communications that drive value. It requires teams who understand today’s unique environment, from Silicon Valley to London, from Singapore to Sydney, and everywhere in between.
Weber Shandwick’s Global Technology practice is uniquely qualified to deliver this kind of value because we see the whole picture. We start with the problems our clients want to solve and apply a strategic rigor to position for long-term success. We deeply understand the shift from publishers to platforms and how this affects what content your customers see. We see the link between storytelling and how to drive action from your most trusted audiences. And we know the value of data and analytics to the lifecycle of every campaign, from inception to conclusion.
Companies embracing this era of change – from automotive to fintech to healthcare – see Weber Shandwick as a critical partner to navigating it.
Weiss PR, Inc.
1101 East 33rd Street, Suite C303
Baltimore, MD 21218
Ray Weiss, President & Co-Founder
Jessica Tiller, Executive Vice President & Co-Founder
Matthew Pugh, Vice President
Founded in 2008, Weiss PR, Inc. helps businesses and non-profit organizations reach, engage, and influence the right audiences in order to achieve their communications and business objectives.
Staffing accounts exclusively with senior-level executives who have a minimum of 10 years of public relations experience, Weiss PR has developed a strong reputation for getting positive results for its clients by using an integrated approach to communications that typically includes media and influencer relations, social media, marketing services, and issues management — all anchored by strategic communications planning.
The firm also has extensive experience in crisis communications, including strategy development and rapid response implementation for both corporations and individual executives.
While Weiss PR’s two dozen plus clients are spread across five industries in the U.S. and abroad, much of its work is concentrated in the technology space. The firm has extensive experience working with data centers; encryption and information security firms; serious gaming/simulation companies; software and applications developers; and wireless. It has also handled public relations for two award-winning technology incubators.
In spite of its rapid growth, Weiss PR has stayed true to its vision to provide clients with ideas built on strategy — not egos — from a team of senior public relations professionals who are committed to providing exceptional service, great work, and measurable results.