Technology PR: Our Report on Trends & Tech PR Firms

O'Dwyer's November Technology PR Magazine

Nov. '19 Technology PR Magazine (PDF)

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Our November issue features the latest technology public relations trends and a close look at agencies that specialize in tech PR.

O'Dwyer's magazine, now in its 33rd year, is the #1 publication for PR and marketing communications pros.


Technology PR Firms:

5W Public Relations

230 Park Ave., 32nd Floor
New York, NY 10169
212/999-5585
Fax: 646/328-1711
info@5wpr.com
www.5wpr.com

Ronn D. Torossian, President & CEO
Dara Busch, Matthew Caiola, Executive Vice Presidents

Since 2003, New York City-based 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations and high-profile individuals. We have a 360-degree approach to PR, social media, branding and digital marketing that delivers game-changing results to our clients.

Our Tech Practice, whose clients range from unicorns and Fortune 50’s across all verticals including FinTech, eCommerce, AdTech, HRTech, B2C and B2B SAAS, is grounded in an entrepreneurial, agile, high-octane culture, an ideal fit for technology companies seeking visibility and relevance in today’s fast growing digital world.

The core of our success is our unmatched ability to distill the complexities of a client’s offering and convey it in ways that are both comprehensible and compelling — creating messages that resonate with all stakeholders. We understand that the technology doesn’t always drive the story and build programs that integrate corporate positioning and profiling, fundraising announcements, product launches, C-Suite visibility programs, industry and analyst communications, speaking opportunities, digital/performance marketing and issues/crisis PR management.

Clients include: The Trade Desk, N26, AvidXchange, ironSource, Zeta Global, Xaxis, Captify, Undertone, CareerBuilder, Airhelp, Avant and Payoneer.



Allison+Partners

40 Gold Street
San Francisco, CA 94133
www.allisonpr.com
 
Jordan Fischler, Managing Director, Consumer Technology
Karyn Barr, Managing Director, B2B Technology

Allison+Partners’ approach to technology evolves as quickly as the industry itself. Our strategies based on years of experience are coupled with the ever-changing landscape of media and influence to ensure our clients capture mindshare and own their categories. As part of our early YouTube work, we helped create the very notion of online influence, and in the years since, our global tech teams remain at the forefront of the influence ecosystem supporting the likes of Google, Amazon, Autodesk, Teradata and Visa.

Technology shapes culture, and in turn, culture impacts how we use both established and emerging technologies. Our efforts are informed by today’s trends, coupled with real-time research, that allow us to drive impactful business results. Whether an established consumer brand, a B2B powerhouse or an ingredient brand looking to break new ground, our team has been there before and can lend deep expertise to guarantee measurable and meaningful success.



ARPR

675 Ponce de Leon Ave. NE, Suite 9800
Atlanta, GA 30308
855/300-8209
annaruth@arpr.com
www.arpr.com

Anna Ruth Williams, CEO
Blair Broussard, Chief People & Operations Officer
Renee Spurlin, Senior Vice President, Analytics & Digital Marketing
Evan Goldberg, Senior Vice President, Client Service

ARPR’s Sr. Leadership Team: SVP of Analytics & Digital Marketing Renee Spurlin, SVP of Client Service Evan Goldberg, CEO & Founder Anna Ruth Williams, and Chief Operations and People Officer Blair Broussard.

ARPR is an award-winning tech PR agency representing cybersecurity, FinTech, cloud and HealthIT brands. From Day 1 we’ve existed to fill a deep void in specialized subject matter expertise and to bring consistency to the integration of media relations, content marketing, social media and demand generation. As such, ARPR is uniquely built to strategize and execute multi-channel marketing communication campaigns that make our client reputations thrive and their sales pipelines prosper. Driving our Panorama Approach is our team, aka the Army of Awesome, whose collective energy and passion consistently lands us on national and local Best Places to Work lists.



Beehive Strategic Communication

1021 Bandana Blvd East, Suite 226
Saint Paul, MN 55108
651/789-2232
info@beehivepr.biz

Lisa Hannum, President & CEO
Nicki Gibbs, EVP, Strategy
Becky McNamara, CFO
Ayme Zemke, SVP, Client Services

Beehive Strategic Communication is an independent, strategic communication firm, a certified B Corporation and Women’s Business Enterprise. Our clients trust us to solve complex business challenges using the power of communication to get better results.

Beehive’s services range from workplace culture and employee engagement to brand positioning, earned media and digital marketing, to crisis and issues management. We work nationally and globally with leading brands in technology, health care, financial services, education and retail, as well as others who are committed to building better businesses for a better world.
Our team of senior communication consultants has experience working with national and regional technology brands like Microsoft, Fit Bit and Davenport Group.



BerlinRosen

15 Maiden Lane, Suite 1600
New York, NY 10038
www.berlinrosen.com

Jonathan Rosen, Principal and Co-Founder
Valerie Berlin, Principal and Co-Founder 
Mike Rabinowitz, Managing Director
Dan Levitan, Executive Vice President
Heather Resnicoff, Senior Vice President
Shruti Sehgal, Vice President

Named the #1 most powerful PR firm in the nation by the Observer, BerlinRosen is a full-service strategic communications firm. With offices across NY, DC and LA, the firm’s burgeoning technology and innovation practice represents some of the biggest newsmakers defining the future of technology, finance, work, education, environment and urban innovation.

BerlinRosen’s client portfolio includes leading global brands Samsung, Bloomberg Media, Alphabet’s Sidewalk Labs, Lyft, Citi and Virgin Hyperloop One, mission-driven organizations General Assembly and Per Scholas; startups and incubators New Lab and URBAN-X and dozens of others. Drawing from its political roots, BerlinRosen brings a unique campaign-style approach to strategic communications and public relations for clients in the technology space, combining nimble expert strategy and execution with the creativity, agility and speed of a startup.

Technology expertise areas include:

• Corporate strategy and narrative development
• Crisis management
• New market entries and industry recategorization
• Executive thought leadership, speech-writing and message development
• B2C and B2B product and service launches
• Fundraising milestones and announcements
• Conferences, Tradeshows and Events
• High-impact media relations across all major technology markets in the U.S.
• Digital, creative, social and other paid media or advertising services

Technology clients include Samsung, Citi, Alphabet’s Sidewalk Labs, Bloomberg Media, Lyft, Cornell Tech, Barnard College, Virgin Hyperloop One, Intersection, General Assembly, Per Scholas, CommonBond, Arcadia Power, EVgo, Convene, URBAN-X, Motivate, Storyful, Coord and Eaze.



Bospar

Locations in San Francisco, LA, Orange County, Chicago and the Washington, D.C. area.
415/913-7528
success@bospar.com
@BosparPR

Chris Boehlke, Curtis Sparrer, Tom Carpenter, Principals
Tricia Heinrich, Chief Content Officer

Bospar’s team of professionals are where you need them: San Francisco, Los Angeles, New York, Chicago, Washington, D.C., and San Diego.

Hey — can we talk to you for a second?

Yeah — you — the person reading these descriptions.

Is it us or does this copy all seem the same?

We bet nearly every agency description says “we’re award winning” and “tech blah, blah, blah” and you’re left wondering: who do I pick?

Here’s our advice: pick an agency that is the right size to care about you passionately with the right team to get it done.

We of course think that’s us!  Bospar was named PRWeek’s Outstanding Boutique agency for the second year in a row, because we offer the best of big and small.

Like a big agency, Bospar has seasoned professionals across the country, based in San Francisco, Los Angeles, Chicago, Houston, Orange County, San Diego, New York, and Washington, D.C. Its content department provides blog posts, case studies, ghost-written articles, messaging, positioning, press releases, social media content, website copy, infographics, research projects and videos.

But like a boutique, you will get attention from the most senior staff and a team of people who have worked together for years.
Bospar’s staff includes journalists who know how to reverse-engineer media coverage from a client’s needs and provide intensive media training with an insider’s perspective. Bospar supports its media efforts with analyst and influencer relations, customer and third-party relations, case histories and speaking and awards programs. The agency’s specialty is driving coverage from the likes of ABC to the Wall Street Journal.



The Bradford Group

2115 Yeaman Place, #210
Nashville, TN 37206
615/515-4888
bradfordgroup.com
info@bradfordgroup.com

Jeff Bradford, CEO
Gina Gallup, EVP & COO

Jeff Bradford, CEO of the Bradford Group.

Tech firms in the Heartland turn to the Bradford Group for public relations services. We understand the unique challenges faced by non-coastal tech firms – such as being taken seriously by national technology and business journalists and having access to “smart” capital that understands and supports technology business models. We specialize in translating between old and new worldviews and drawing national attention to technological advances from often-ignored parts of the country. Our tech industry expertise spans bio-technology, healthcare technology, legal technology, fintech, artificial intelligence, eCommerce tools, analytics, encryption tools and more. For these clients we provide a wide range of public relations and marketing services, including publicity, thought leadership, content creation, SEO, social media, inbound marketing and more. To get the attention your tech business deserves, get the Bradford Group.



Brownstein Group

215 South Broad Street
Philadelphia, PA 19107
215/735-3470
brownsteingroup.com
hello@brownsteingroup.com
 
Marc Brownstein, President and CEO
Erin Allsman, Managing Director

At Brownstein Group, our tech PR practice is strategic yet diversified, with a comprehensive understanding of technology trends and a changing media landscape. Our outcome-driven approach—supported by an integrated team spanning traditional and digital channels—has delivered meaningful results for technology clients in AEC, fintech, transportation, materials sciences and beyond. Whether our clients are launching a product, hosting a brand activation, or looking to better communicate their story, we work to generate big headlines and meet ambitious growth objectives. Our expertise spans category leaders including Lyft, Saint-Gobain, DuPont Sorona, ACI Speedpay and more.



Catapult PR

6560 Gunpark Dr., Suite C
Boulder, CO 80301
303/581-7760
Fax: 303/581-7762
tdouglas@catapultpr-ir.com
www.catapultpr-ir.com

Terri Douglas, Co-Founder & Principal

Catapult PR blends strategy, industry knowledge, execution and strategic narrative building to help B2B technology companies drive market-leading positions. Catapult’s formalized approach incorporates its proven Strategic Narrative Marketing framework, combines positioning and messaging, aggressive media and industry analyst relations, social media and content marketing into a comprehensive strategy designed to help companies become true market leaders. Its Strategic Narrative Marketing process begins with a full-day workshop and provides tech firms with the tools to define and own new or existing market categories. The firm is expert at coordinating and executing high-impact company/product launches. Catapult has deep knowledge in all major vertical markets, including extensive experience in DevOps, agile software development, application development, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms. Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking for both strategy and execution.



Edelman

250 Hudson St., 16th Flr.
New York, NY 10013
212/768-0550
Fax: 212/704-0117
www.edelman.com

Sanjay Nair, Global Tech Chair

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.



Fahlgren Mortine

4030 Easton Station, Suite 300
Columbus, OH 43219
www.fahlgrenmortine.com
Info@fahlgren.com
614/383-1500
Twitter: @FahlgrenMortine

Aaron Brown, EVP, B2B
aaron.brown@fahlgren.com
614/383-1608

Dennis Brown, SVP, Technology
dennis.brown@fahlgren.com
614.383.1609

Julie Exner, SVP, Technology
julie.exner@fahlgren.com
614.383.1632

Fahlgren Mortine’s annual B2B Peer Summit engages clients and industry thought leaders on forward-looking trends and topics.

Fahlgren Mortine is one of the nation’s largest integrated communications companies, ranking #17 on O’Dwyer’s list of U.S. PR firms. Through a pledge to “think wider,” the agency skillfully blends the authenticity of a public relations firm, the creativity of an advertising agency and the accountability of a digital shop to innovate, influence and achieve as one agency for an enviable portfolio of technology and B2B clients. Our buyer-centric approach delivers impact-centered campaigns through a deep understanding of our clients and their customers, and the triggers that cause the need for client products and services. Fahlgren Mortine delivers the full range of services required for success in today’s multi-channel world, including branding, public and analyst relations, media planning and buying, content marketing, social media strategy and management, advertising and digital development. Core areas of technology experience: logistics, data center, software.



Feintuch Communications

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4901
info@feintuchpr.com
www.feintuchcommunications.com
www.PRWorldAlliance.com

In October 2019, Feintuch Communications helped produce a global webinar as part of the Virtual Island Summit for its cleantech client, Leclanché. Thousands of participants from Island nations worldwide participated.

Henry Feintuch, President
Doug Wright, Senior Account Director

We “heart” tech PR. We’ve been doing it for decades and all with an eye towards delivering business results.

Our senior-led team helps start-ups, rapidly growing firms and established enterprises to have conversations with marketplace influencers, customers and prospects about their products, services and corporate values. We do that with journalistic sensibilities and solid business experience.

Preparing to launch a breakthrough ad technology?  Planning the introduction of advanced technologies for e-commerce? Looking to get industry analyst feedback on an enterprise mobile app? Or explain to shareholders or prospective investors why a security technology, biotech development, retail tech enhancement or fintech algorithm may impact the market or change the world? Is your new green technology gearing up to challenge the status quo?  Are you aiming to expand your marketing to a global stage?

We thrive on helping organizations to address their business communications challenges and position themselves to succeed in the marketplace. Our programs are designed to deliver business ROI, not just press clippings and status reports. We welcome the opportunity to partner with you to grow your business.



Finn Partners
 
301 East 57th St.
New York, NY 10022
212/715-1600
www.finnpartners.com

Brian Sinderson, Senior Partner
New York/East Coast
Brian.Sinderson@FinnPartners.com

Margaret Hoerster, Senior Partner
Chicago/Midwest
Margaret.Hoerster@FinnPartners.com

Jeff Seedman, Senior Partner
San Francisco/West Coast
Jeff.Seedman@FinnPartners.com

Flora Haslam, Managing Partner
London/Europe
Flora.Haslam@FinnPartners.com

Goel Jasper, Managing Partner
Jerusalem/Israel
Goel.Jasper@FinnPartners.com

Yin Ching Yeap, Managing Partner
Singapore/Asia Pacific
Yinching.Yeap@FinnPartners.com

With more than 150 professionals across three continents, Finn Partners is the third-largest technology agency in the world. With senior technology professionals in the U.S., Europe, and Asia, the firm enjoys strong global growth and thrives as the agency’s largest practice area.

Today’s technology trends are disrupting and altering the way we engage in the world of business, completely changing the dynamics across all verticals. We support our clients to address trends like 5G connectivity, artificial intelligence, industry 4.0, the gig economy, virtual and augmented reality, machine learning, robotic process automation, and blockchain.

The technology revolution impacts every single company — creating the TechEffect. The TechEffect impacts big technology giants that need to transform and articulate their relevance. It touches hot new startups that must demonstrate their potential, establish credibility, and communicate a new value proposition. The TechEffect also impacts non-tech companies that need to act like technology brands by sharing unique stories that underscore how they use technology in new, innovative ways.

No matter the type of company, you need world-class, seasoned communications professionals who have the ability to grasp the technology landscape and deliver data-driven business impact.



Firecracker PR

1800 E Lambert Rd., Suite 106
Brea, CA 92821
888/317-4687
www.firecrackerpr.com
info@firecrackerpr.com

Firecracker PR helps you get known, period. We are relentlessly focused on getting you media coverage. Our proven 5-step process — “Ignites” — has helped numerous technology companies rapidly scale their awareness from Day 1. Benefit from our team’s experience in blending PR, SEO, social media and content marketing into one powerful campaign.

Companies we have worked with include Fujitsu, SRI International, Boeing, HP, Microsoft, D-Link, TP-LINK, Beyond Limits, Sparkcentral and many others.



Fusion Public Relations

1177 6th Ave., 5th Floor
New York, NY 10036
212/651-4200
info@fusionpr.com
https://www.fusionpr.com/

Jordan Chanofsky, Founder and CEO
Bob Geller, President
Olga Shmuklyer, Senior Vice President

Fusion Public Relations is a bi-coastal boutique public relations agency that specializes in B2C and B2B tech. Founded in 2000 and headquartered in New York City, Fusion PR stands out for its unusual and eclectic team comprising people with backgrounds in engineering and software as well as the sciences, sales, journalism, and business.

The Fusion PR team understands complex industries and products and turns dense tech and technical content into compelling stories that earn online attention and media coverage. Some of the tech segments served include cybersecurity, telecommunications, insurance, fintech, adtech, proptech, web/e-commerce, mobile, CE, entertainment, blockchain, medtech, and femtech.

In the last several years, the agency provided PR support that helped more than 20 clients achieve successful exits; two clients have remained with the firm to this day despite new ownership (Valen Analytics which sold to Insurity and Plarium which was acquired by Aristocrat for $500M). Other clients have included Panasonic, Motorola, Amdocs, Allot, Pantech, PanAmSat, Oovoo, Clicktale, Lucent, Mellanox, Nice Systems, Hospital IQ, BlockSafe, Xpertdoc, and Rollins College. Fusion has solid relationships with VCs; Jerusalem Venture Partners is among the firms that regularly bring our team their portfolio companies.



Greenough Brand Storytellers

One Brook Street
Watertown, MA 02472
617/275-6500
www.greenough.biz
greenough@greenough.biz

Phil Greenough, CEO
Scott Bauman, EVP/GM

Today, technology buyers are moved by stories about what they can do with technology, not technical specs. For two decades since our founding, Greenough has perfected brand storytelling, leading with the what and why behind enterprise solutions, mobile applications, IT security, robotics and more.

Whether a decision-maker within an enterprise is considering technology for marketing analytics, HR or financial operations or a consumer is researching a device, it’s always the story that drives an action.

We use brand journalism to uncover and deliver compelling stories across earned, owned and paid channels. As designated reporters for your brand, we bring stories to life by sifting through the marketing hype to extract what’s authentic and most compelling to qualified buyers.

Our “reporting” uncovers client stories and perspectives that are routinely featured where their buyers go for education and validation: CIO, TechTarget, VentureBeat and other technology trades as well as vertical publications. We turn client spokespeople into credible sources who appear regularly in national, trade, vertical and local media.

Our campaigns go beyond earned media, delivering clients’ unique value propositions through owned and paid media as well. If, for example, we successfully “newsjack” a client expert into a business feature, we’ll also turn those insights into a contributed piece and promote through targeted social. From story to interest and interest to affinity, we tell brand stories that move audiences to act.



Highwire PR

San Francisco Office:
727 Sansome St., Suite 100
San Francisco, CA 94111
hi@highwirepr.com
www.highwirepr.com

10 W. Hubbard St.
Chicago IL 60654

8 W. 38th St., Suite 1200
New York, NY 10018

142 Berkeley Street, 4th Floor
Boston, MA 02116
415/963-4174

Emily Borders, Carol Carrubba, Kathleen Gratehouse, Principals

Established in 2008, Highwire PR is a tech communications agency built on the promise of delivering creative, results-oriented communications programs for companies ranging from Fortune-50 corporations to mid-size tech leaders and innovative startups. Our team, which now includes Inner Circle Labs, is composed of veteran communicators and former journalists with technology industry knowledge spanning enterprise, consumer, digital health, financial technology and security across offices in San Francisco, Chicago, New York and Boston.

Having recently completed our 10th year, Highwire’s mission has persevered: to deliver creative, results-oriented PR programs and establish a nurturing environment for individuals to grow their careers. To partner with a company, we must have a passion for the business, relevant experience in the market, and excitement for the story. We build on this strong foundation by involving senior level PR experts in everything from strategy to tactical implementation.



The Hoffman Agency

325 S. First St.,Third Floor
San Jose, CA 95113
408/286-2611
SMussante@Hoffman.com
LHoffman@Hoffman.com
Twitter: @DailyBrew
www.Hoffman.com/tech-pr/
www.storytelling-techniques.com

Lou Hoffman, CEO
Syreeta Mussante, Mng. Dir. North America
Caroline Hsu, Mng. Dir., Asia Pacific
Mark Pinsent, Mng. Dir., Europe
Lydia Lau, VP of Global Operations

We’re connected via email, chat and phone every day, but we really appreciate collaborating face-to-face. And what better excuse for a coffee run than when colleagues from Hoffman’s Washington office come down to HQ in San Jose?

With expertise that spans digital, content marketing, and thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s award-winning work today pushes the boundaries of B2B and consumer communications.

For clients with global needs, the company operates its own offices in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their siloed structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns, leveraging content and thinking across geographies with a single-point-contact for clients. Built on the firm’s cultural foundation of teamwork and trust, this approach consistently generates better results.

While campaigns vary by client and industry, all share one theme: the creation of content that reflects the key tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that satisfies internal stakeholders. The firm also conducts storytelling workshops that orient Hoffman employees and client stakeholders around this shared goal.

Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side — measuring account people based on their “billability” — the firm adheres to the belief that if you deliver great work to the client, financial performance will follow. This fosters a culture of personal accountability and ownership, and an environment in which everyone is valued for their contribution.



Hotwire

45 East 20th Street, 10th Floor
New York, NY 10003
646/738-8960

222 Kearny Street, Suite 400
San Francisco, CA 94108
415/840-2790

Barbara Bates, Global CEO
Heather Kernahan, President, North America & Australia
Andy West, Group Chief Development Officer

Hotwire, the global communications agency, helps CMOs better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 33 locations including North America (US and Mexico), UK, France, Germany, Spain, Italy and Australia, together with exclusive partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners. We also have an exclusive partnership with The Hoffman Agency to collaborate in eight cities across Asia.



ICR

685 Third Ave
New York, NY 10017
646-277-1200
Bo.Park@icrinc.com
www.icrinc.com

Bo Park, Partner & Head of Technology PR
Kevin McLaughlin, Managing Director
Matt Lindberg, Senior Vice President
Katie Creaser, Senior Vice President
Alexis Blais, Vice President

ICR brings equal parts business acumen, technology expertise and media savvy to every account, for clients spanning all business stages – from startups seeking to raise additional capital, growth companies with IPOs on the horizon, organizations investing in M&A, businesses in the throws of digital transformation, and public companies seeking to elevate their brands. Comprised of former Wall Street analysts working alongside seasoned PR agency and in-house communications experts, ICR offers a unique combination of experience, contacts, and skills that helps technology companies generate the types of stories that both capture mind share and grow market share. Embracing a roll-up your sleeves approach from senior members to associates, the team delivers results for clients across a range of sectors, including Artificial Intelligence, Automotive Technology, Digital Payments & Ecommerce, Fintech, Martech & Adtech, Data & Analytics, Cybersecurity and IoT. ICR maintains offices in New York, Connecticut, Boston, Baltimore, San Diego, San Francisco and Beijing.

Clients: HARMAN (wholly owned subsidiary of Samsung Electronics), Mobileye (an Intel Company), Acoustic, (formerly IBM Watson Marketing), Cardlytics, FLEETCOR Technologies, Zoom, Dynatrace, OSRAM, TechStyle Fashion Group and ZoomInfo.



Idea Grove

14800 Quorum Dr., #320
Dallas, TX 75254
972/235-3439
844/235-3439
inquiries@ideagrove.com
www.ideagrove.com

Scott Baradell, Founder & CEO
John Lacy, President & COO
Etta Goss, CFO
Katie Long, VP/Account Service
Liz Cies, VP/Public Relations
Megan Chesterton, Creative Director
Jarrett Rush, Content Director
Brittany McLaughlin, Traci Scott, Account Directors
Britt Ervin, Social Media Director

As a PR and marketing firm in Dallas, Texas, with an international roster of B2B technology clients, Idea Grove specializes in building authority for your brand in ways that other agencies don’t. We bring together every form of third-party validation — including media coverage, word of mouth, case studies, customer reviews, search authority, paid editorial and influencer endorsement — to propel your company’s narrative and establish your market reputation. Then, we transform that brand authority into industry leadership through highly focused amplification to your customers, prospects and other key audiences.

Idea Grove takes the time to understand your business, your competition and—most importantly—your buyers. We use this foundation to create PR campaigns that generate buzz, websites that attract eyeballs, and marketing programs that deliver measurable ROI. We execute our innovative, comprehensive programs utilizing our unique blend of award-winning capabilities, including an experienced account team, B2B tech content specialists, in-house multimedia development, in-house video production and more.

Idea Grove exclusively focuses on B2B technology clients. We have experience in industries ranging from hyperconverged infrastructure to marketing technology, UC to RPA, smart speakers to 3D printing, PaaS to IoT. This domain expertise has enabled us to develop a highly specialized offering that spans all of the things we do.

Clients Include: Amazon, Brierley+Partners, Chrome River, Compass Datacenters, Digital Defense, DreamHost, K2View, NEC, Nimbix, Pivot3, Reflect Systems, Sabre, Stanford University, VertexOne and WorkFusion.



InkHouse

260 Charles St., Suite 200
Waltham, MA 02453
781/966-4100

550 Montgomery Street, Suite 450
San Francisco, CA 94111
415/299-6600

199 Water Street, Floor 34
New York, NY 10038
646/975-5142
www.inkhouse.com
Twitter: @InkHousePR
workwithus@inkhouse.com

Beth Monaghan, CEO & Co-Founder, beth@inkhouse.com
Jason Morris, President, jason@inkhouse.com
Alison Morra, EVP & General Manager, Boston, alison@inkhouse.com
Nicole Bestard, EVP & General Manager, New York, nicole@inkhouse.com
Dan O’Mahony, EVP & General Manager, San Francisco, dan@inkhouse.com

InkHouse is an integrated PR agency for innovative thinkers, creators and leaders who believe in the power of stories to effect positive change. We translate complex ideas into accessible stories that move innovation and culture forward. We were founded in 2007 and are one of the fastest growing agencies in the country. Find us in the real world in Boston, New York and San Francisco, and in the digital one at www.inkhouse.com.

Client shortlist: Bain Capital Ventures, Blume Global, Carbon Black, Cockroach Labs, Confluent, Datto, Forter, Fuze, Nutanix, Okta, Raytheon, Recorded Future, Salesforce, Talespin, TransferWise and Xerox.



Karbo Communications

601 Fourth St., Suite 204
San Francisco, CA 94107
415/255-6510
info@karbocom.com
www.karbocom.com

Additional offices in New York City, Los Angeles, Seattle and Redwood City

Julie Karbo, Founder & CEO

The Karbo Com Content Studio team filming a customer case study video showcasing a client’s work in Ang Lee’s film, Gemini Man.

Karbo Communications is a top-ranked technology PR and digital marketing agency that delivers sales and market leadership. With Karbo Com, you don’t get bench players. You get the industry’s top marketing and PR teams working with you every day, whether it’s developing compelling positioning, placing your company in top media, producing influential content, growing an active influencer and social media base or creating viral videos. We’ve pioneered marketing and PR efforts across categories and industries, such as cloud/SaaS, mobile, the IIoT/IoT, social, data, analytics, apps, marketing and advertising tech, security, high performance computing, AI, blockchain, augmented reality and communications.

The Karbo Com team has worked extensively with both B2B and consumer tech companies, including Apple, eBay Advertising, NerdWallet, TIBCO, The IoT World Conference, Equinix, Cisco, AppDynamics, Defense.Net, GoDaddy, Fox Digital apps, Airbnb, 8th Wall, Oracle, Hootsuite and Intel. Our clients range from stealth startups to billion-dollar global brands. When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies and tools. At Karbo Com, we have a track record of delivering revenues, industry-leading stature, partners and funding.

Current Clients: Logitech, TIBCO, Hootsuite, Penguin Computing, 500 Startups, Clearsurance, Pigeon, Megaport, The Tylt, RTI (Real-Time Innovations), TDK, Harmony Helper, TicketSocket, NTT and Project Text.



Ketner Group Communications

3737 Executive Center Drive, Suite 210
Austin, TX 78731
ketnergroup.com 
@KetnerGroupPR
512/794-8876
Jeff Ketner, CEO
jeff@ketnergroup.com
Catherine Seeds, President
catherine@ketnergroup.com

157 Columbus Avenue, Suite 512
New York, NY 10023
Adrienne Newcomb, Director, New York
adrienne@ketnergroup.com

901 Woodland St., Suite 104 Nashville, TN 37206
Kirsty Goodlett, Director, Nashville
kirsty@ketnergroup.com

Our clients are reshaping the world we live in—using technology to solve real business challenges—and they trust Ketner Group to tell their stories. Founded 30 years ago, Ketner Group Communications is nationally recognized as the trusted PR firm for attractive B2B2C technology companies that have the potential for market leadership. Core capabilities include strategy and messaging, public relations, content development and digital content marketing. The company is known for its deep and expansive relationships with key media contacts across industry verticals including Retail, Grocery, Hospitality, FinTech, MarTech, AdTech and more.

Our average client engagement is 6+ years, reflecting Ketner Group’s ability to build lasting client relationships and exceed expectations.

Writers at our core, we create content and manage media relations to ensure consistent organic pickup. And because we’re experts in storytelling, we’re able to create angles and individualized pitches that editors love, driving coverage for our clients as a result. The Ketner team is connected to key media, analysts and influencers, who consistently open doors for our clients. We are fearless, creative and proud to be an extension of our clients’ teams, helping their efforts to differentiate themselves in the market, support sales cycles and generate brand awareness.

Ketner Group is headquartered in Austin, with offices in New York and Nashville. A selection of Ketner Group clients includes Adlucent, Mercatus, Kibo, Theatro, Shopgate, Symphony RetailAI, GK Software, NGC, and Elo.



Kivvit

222 W. Merchandise Mart Plaza, Suite 2400
Chicago, IL 60654
312/664-0153
www.kivvit.com
info@kivvit.com

Maggie Moran, Eric Sedler, Managing Partners

Kivvit is a nationally recognized data-driven strategic communications and public affairs firm with offices in Chicago, New York, New Jersey, Miami, Boston, and Washington, D.C.. Kivvit prides itself on being a strategic advisor to organizations with big ideas and complex challenges.

Kivvit is defining the agency of the future.  We don’t have silos. We integrate our full suite of data-driven advertising and strategic communications capabilities across teams. Our holistic approach combines analytics, technology, and content to produce hyper-targeted campaign plans that shape public opinion, impact public policy, and enhance business outcomes. Our relentless focus on measurement means that our work maximizes results and achieves tangible goals for our clients.

Kivvit’s culture is marked by an entrepreneurial spirit and an insatiable curiosity to master our client sectors and constantly find innovative solutions. No campaign is exactly the same; each is tailored to our clients’ needs. That’s what sets Kivvit apart.



LaunchSquad

340 Pine St., Suite 100
San Francisco, CA 94104
415/625-8555
squad@launchsquad.com
www.launchsquad.com

LaunchSquad is an independent content marketing and public relations agency with offices in San Francisco, New York, Boston and Chicago.

Since 2000, we’ve been passionately helping companies build brands and gain market traction through innovative communications programs. Our expertise spans both consumer-facing and B2B clients in a variety of industries including consumer technology, enterprise software, fashion, retail, media, e-commerce, gaming, education, finance, energy and more.

We work with our clients to understand, shape and expand upon their stories and then connect with audiences to build lasting engagement. Our holistic approach to communications takes advantage of all of the ways stories can be shared through owned, earned and paid media.

Current clients include American Giant, Bonobos, Boxed, Cornerstone OnDemand, Getty Images, Nuro, Poshmark, Rothy’s, SimpliSafe, Uber Freight and Visible among many other fast growth private and public companies. 



March Communications

226 Causeway St., 4th Floor
Boston, MA 02114
617/960-9875
info@marchcomms.com
www.marchcomms.com
 
Martin Jones, CEO
Cheryl Gale, President
Jodi Petrie, Executive Vice President
Juliana Allen, Senior Vice President
 

Martin Jones and Cheryl Gale, co-Founders of March Communications.

March Communications is a technology PR agency connecting innovation and people. We are a multi-award winning agency delivering creative, integrated PR programs to a diverse portfolio of emerging and established tech and consumer brands from across the U.S. and around the world.

Our insights-first methodology fuels our work crafting brand narratives and outcomes-oriented PR campaigns that bring our clients’ innovative stories to life, delivering value to brands and buyers. Ours is a unique “under one-roof” model comprised of in-house researchers, content specialists, seasoned PR pros, and social media experts. Our Consumer Innovation Group’s shop within a shop structure enables our dedicated team of consumer brand planners, strategists and social media authorities to tap into the knowledge of the technology experts that make up our broader team.

Notable clients include: Affectiva, Dynatrace, Pitney Bowes, National Grid, Neurala, and Sophos, among others.



Merritt Group

8251 Greensboro Drive, Suite 600
McLean, VA 22102
703/390-1500
info@merrittgrp.com
www.merrittgrp.com

Alisa Valudes Whyte, CEO, Senior Partner
Thomas Rice, Executive Vice President, Partner
John Conrad, Executive Vice President, Partner
Jayson Schkloven, Executive Vice President, Partner
Shahed Ahmed, Senior Vice President, Partner

Merritt Group is an award-winning, women-owned agency specializing in Public Relations, Content Marketing, Performance Marketing and Creative Services. We live at the intersection of market expertise and technical proficiency to help our clients drive growth and dominate their markets. Our philosophy starts with understanding our clients’ target audiences and markets, and leads to the development of powerful messages and creative programs that drive awareness around their innovations. We pride ourselves on delivering insightful, strategic communications and integrated marketing campaigns that help the world’s most inspiring government, healthcare, emerging technology and security companies raise awareness, engage audiences and accelerate sales.

With offices in D.C. and San Francisco, our team of 50+ professionals works hand-in-hand with clients ranging from Fortune 500 industry leaders to early-stage technology startups to deliver measurable, high-impact campaigns that reach, influence and activate decision-makers. We pride ourselves on delivering insightful, strategic communications approaches that help the world’s most inspiring companies get people talking and keep their audiences engaged.

Clients: Varonis, IOActive, IronNet Cybersecurity, Remediant, PAS Global, Lexis-Nexis, Lastline, Arctic Wolf Networks, Nok Nok Labs, CalAmp, Cybrary, Northern Virginia Technology Council, Menlo Security, and Mo.



Padilla

1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
612/455-1700
PadillaCo.com

Scott Davila, Senior Vice President/Technology Lead
Amy Fisher, Vice President/Technology Lead

Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors.

Padilla’s Technology Practice helps complex B2B technology brands reach and influence prospective buyers and customers, partners, investors and employees through targeted, compelling brand stories. Clients include enterprise hardware, software and services, AI, cloud, IoT, big data/analytics, mobility, blockchain, networking and security, engineering and materials science organizations. Padilla’s Technology team consists of experts helping tech companies sell into verticals such as retail, hospitality and CX, health care, education, finance, marketing, industrial, agriculture and transportation.

We service clients of all sizes such as 3M, HealthPrize, Rockwell Automation, Conservis, Direct Source and Outlier AI.
Padilla is an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.



PAN Communications

255 State St., 8th Flr.
Boston, MA 02109
617/502-4300
info@pancomm.com
www.pancommunications.com
Boston | San Francisco | New York | Orlando | London

Philip A. Nardone, President & CEO
Mark Nardone, Executive Vice President,
Elizabeth Famiglietti, Executive Vice President, Human Resources
Darlene Doyle, Executive Vice President, Client Relations
Gary Torpey, Executive Vice President, Finance
Lisa Astor, Senior Vice President & Managing Director, North America
Gene Carozza, Senior Vice President
Dan Martin, Senior Vice President
Nikki Festa O’Brien, Senior Vice President
Megan Kessler, Senior Vice President
Gareth Thomas, Managing Director, UK

PAN Communications is a leading integrated marketing and PR agency servicing B2B tech and healthcare brands. With office locations in Boston, San Francisco, New York, Orlando and London, PAN supports customer growth journeys and helps B2B brands effectively scale by moving ideas that create compelling stories, drive intent and influence markets across all forms of media.

PAN’s acquisition of UK-based Capella PR in July 2019 has allowed the firm to expand its international presence, while continuing to offer the agility and personalized service of a mid-sized agency. With a staff of 150+ strong, PAN strives to help today’s modern marketers by integrating a combination of services to better engage with target audiences and move markets for brands such as SAP, AppDirect, 8x8, Radial, MediaMath, Actian, Cogito and Maestro Health.

Connected Content — Creative Storytelling — Results that Matter!



Peppercomm

470 Park Ave. South, 5th Flr. North
New York, NY 10016
212/931-6100
contact@peppercomm.com
www.peppercomm.com

Steve Cody, CEO and Founder
Ann Barlow, Senior Partner & President, West Coast
Jacqueline Kolek, Senior Partner & General Manager, New York Office
Maggie O’Neill, Senior Partner & Chief Client Officer
Tara Lilien, Partner & Chief Talent Officer

Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm combines 25 award-winning years of expertise serving blue chip and breakout clients with forward-thinking new service offerings and the freshness of a start-up. This unique mix of experience and energy attracts and empowers teams with a creative edge, drive and a passion for promoting, protecting and connecting clients in a fast-changing marketplace.

Corporate purpose continues to be a buzzword in communications with many brands taking a stand on societal issues to drive marketing programs. Peppercomm’s STANDSMART Purpose Stress Test evaluates brands’ business practices to ensure credibility and authenticity to stand behind their corporate purpose. Peppercomm’s Employee Engagement helps Chief Human Resource Officers develop insight-led communications programs to attract and retain talent, ensure employees are informed and engaged, and create workplaces with genuine two-way dialogue.

Visit www.peppercomm.com or find us @Peppercomm.



Standing Partnership

1610 Des Peres Rd., Suite 200
St. Louis, MO 63131
314/469-3500
www.standingpartnership.com
@standingteam | Standing Partnership - LinkedIn

Melissa Lackey, President and CEO
Ashlyn Brewer, Vice President

Today, technology companies in the B2B space face an uphill battle selling to buyers with multiple decision makers. Understanding the buyer’s priorities and aligning the product’s value to the prospect’s needs can be a daunting task for marketing and sales teams.

Standing Partnership helps businesses in the tech space turn prospects into customers with aligned sales and marketing strategies. We have been successful at driving growth through demand generation, account-based marketing, digital advertising, SEO, and sales and marketing alignment.

We provide an integrated approach that delivers bottom-line results through powerful marketing strategies. Our team acts as a trusted partner and our services span strategic counsel to implementation support. We help our clients understand their prospects and their path to purchase and develop strategies and tactics that impact them at every stage of the buying process. In addition to customer acquisition, we help our clients improve retention and reduce churn through improved customer experience.



Stanton

880 Third Ave.
New York, NY 10022
212/366-5300
Fax: 212/366-5301
astanton@stantonprm.com
www.stantonprm.com

Alex Stanton, CEO
Tom Faust, Charlyn Lusk, Managing Directors
Liam Collopy, Katrin Lieberwirth, Mike Goodwin, SVPs

Stanton works with a wide variety of emerging and established technology firms across verticals including financial services, professional services, healthcare and insurance. Our client roster also includes the companies that technology firms want to sell to so we have a deep understanding of customer pain points, motivations, and the real-world impact technology has on business success. This is why cloud-based, SaaS platforms, enterprise, and AI tech businesses turn to Stanton. We excel at helping innovators grow their businesses by raising company profiles, building reputations and capturing mindshare.

With offices in New York and the San Francisco Bay Area, Stanton is a full-service agency that supports our clients across a variety of communications disciplines including media relations, brand messaging, content development and marketing, executive visibility, thought leadership, digital and traditional marketing, reputation & change management, executive counsel, and social media. Our senior professionals spend the majority of their time on client work, ask tough questions, challenge assumptions, and suggest bold solutions. Clients find a home at our firm because we deliver a unique blend of smart strategy, strong relationships, innovative thinking, and first-class execution that produces business-changing results.



Touchdown PR

7600 Burnet Road, Suite 270
Austin, TX 78757
512/373-8500
touchdownUS@touchdownpr.com
www.touchdownpr.com

Touchdown PR team in Austin headquarters.

James Carter, Founder and CEO
Emma Carter, Founder and Finance Director
Emily Gallagher, Executive Vice President

Touchdown PR is an international agency focused on helping B2B technology clients raise awareness of their brand, value proposition and differentiators in order to increase sales and achieve successful exits. With co-headquarters in Austin, TX and Farnham, UK, and several offices across Europe, the agency has 50+ employees specializing in the mobility, security, data protection, artificial intelligence, machine learning and storage industries. Clients turn to Touchdown to deliver integrated, multi-region PR, analyst relations, thought leadership and social media influencer programs. They stay with Touchdown because we deliver solid results, true partnership and unmatched service.

We have well established media relationships in the industries where we focus, including business, technology, verticals and channel, and know how to uncover stories and deliver content that will drive key audiences to action. We enjoy working with innovative technology brands — from VC-funded start-ups to large, publicly listed enterprises — that are changing the status quo.



Trevelino/Keller

981 Joseph Lowery Boulevard, Suite 100
Atlanta, GA 30318
404/214-0722 X106 and X105
dtrevelino@trevelinokeller.com
gkeller@trevelinokeller.com
www.trevelinokeller.com
www.groovy-studios.com

As Atlanta continues to establish itself as one of the country’s technology growth sectors, Trevelino/Keller continues to leverage its depth with emerging and middle market brands and its strategic partnerships with organizations such as Atlanta Tech Village, Atlanta Tech Angels, TechAlpharetta, Raise Forum, LaunchPad FN and Keiretsu Forum.  Not limited by geography, its emerging, middle market and national technology clients can be found across the country. 

Trevelino/Keller’s long-standing pedigree in technology continues to be its economic engine.  It’s powered in part by its cross fertilization across its seven other practices, yielding a powerful vertical prowess in areas such as Fin-Tech, Consumer-Tech, Clean- Tech, Food-Tech, Fashion-Tech, Ag-Tech and Ed-Tech. Highlights include representing the AgTech Conference of the South and Fintech South in recent years.  While it’s four areas of service — public relations, digital/social marketing, demand generation and creative services, align with what it believes are the most relevant services today, new markets of focus are gaining increased traction — Disruptive Forces, Category Pioneers, Stealth Leaders and Wonder Women. For companies whose leadership aligns with one of these markets of focus, the agency demonstrates a unique understanding of the company’s personality and mission that’s increasing its ability to close and grow business.

In its repositioning, the firm introduced a more outcome-driven philosophy with emphasis on four strategic outcomes — Reputation, Engagement, Adoption and Advocacy.  It achieves these outcomes through its Mind-Share methodology, which begins with Mind-Set, Journey Mapping and Mind-Share.  Mind-Share taps into five media channels — earned, owned, shared, paid and mixed media.

Coming off of one of its best years, including a #2 ranking in Atlanta, as well as nine #1, #2 or #3 industry rankings, the firm is on track in 2019 with another strong year of growth and retention.



Walker Sands

Chicago / Seattle / San Francisco
www.walkersands.com
312/648-6015 | sales@walkersands.com

Ken Gaebler, Founder and CEO
Ellen Hanson, Founder and COO
Mike Santoro, President and Principal
Andrew Cross, SVP of Public Relations
Dave Parro, SVP of Client Services
John Fairley, SVP of Digital Services
Will Kruisbrink, SVP of Public Relations, West Coast

Walker Sands’ Chicago team sports new t-shirts to celebrate the company’s rebrand in September – a big milestone for their banner year in 2019.

B2B brands power the world, but their story isn’t always heard. Too often, companies play it safe with corporate speak and uninspiring campaigns that don’t reflect their true innovation or help them reach their full potential.

We get it. Running a business is hard enough; building a brand that inspires can seem next to impossible.

But at Walker Sands, we also know that B2B marketing can be bigger, better and smarter. That’s why we build unique, customized programs that challenge the status quo and help companies break out of the mold.

We are a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. Our integrated approach to marketing drives awareness, credibility and conversions for 100+ clients around the world.



Weber Shandwick
 
909 Third Avenue
New York, NY 10022
www.webershandwick.com
 
We are on a mission to help our clients navigate a more complex future. And to deliver the next-generation solutions clients need to win in this complex, prove-it-works world, we’ve been transforming our agency — investing in the power trio of data, innovation and technology.

Our role as communicators and storytellers in the technology sector used to be straightforward: educate the world about why technology is important. But that world changed. Technology is now pervasive in every facet of our lives and deep in every industry. The communications challenge is no longer to explain how technology works, or even why it’s relevant —but rather to manage the impact of innovation, in all its various forms, in all its various engagements.

That requires a dynamic team of the best subject matter experts across technology, media, employees, public affairs, analytics, strategy and creative to engage audiences with communications that drive value. It requires teams who understand the complex and challenging environment that surrounds technology and technology companies and how that changes — from Silicon Valley to London, from Singapore to Sydney, and everywhere in between.

Weber Shandwick’s Global Technology practice is uniquely qualified to deliver this kind of value because we see the whole picture. We start with the problems our clients want to solve and apply a strategic rigor to position for long-term success. We understand how technology’s role in society is changing and we understand how communications is changing thanks to technology. We see the link between storytelling and how to drive action from your most trusted audiences.And we know the value that data and analytics can add to the lifecycle of every campaign, from inception to conclusion.mpanies embracing this era of change — from automotive to fintech to healthcare and, of course, technology — work with Weber Shandwick because we know how to make change happen.

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