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Technology PR: Our Report on Trends & Tech PR Firms

Our November issue focuses on AI's implications for technology communicators, the power of data-driven storytellers and the adoption of AI technology by a growing number of chief marketing officers. Be sure to check out our exclusive ranking of the top technology PR firms >>


O'Dwyer's November Technology PR Magazine

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Profiles of Technology PR Firms:

5WPR

3 Park Ave., 19th Fl.
New York, NY 10016
212/999-5585
www.5wpr.com

Lori Ruggiero, Managing Partner & EVP, Corporate & Technology
Dara Busch & Matt Caiola, Co-CEOs

5W has the reach of a large agency, with the expertise of a specialist boutique tech firm. With leaders who have lived and breathed life in a tech company, from Series A through to IPO, our strategies ensure that the media results garnered move the needle for our clients. We also employ media powerhouses—storytellers—who live and breathe different verticals. Our HR Tech, Ad Tech, MarTech, Cyber Security, SaaS and Emerging Technology practice areas are staffed with media gurus who know the reporters, companies, and trends that are making news. Our tech clients see our teams as an extension of their own, and our staff enjoy being partners to some of the world's most pioneering brands.

5WPR is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues, and ideas. Founded 20 years ago, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2023 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 300 professionals serving clients in B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing. In addition to its business accolades, 5W was named to Inc. magazine’s Best Workplaces 2022 list.



360PR+

Locations: Boston, New York, Philadelphia

180 Varick St.
New York, NY 10014
212/729-5833
www.360pr.plus

Stacey Clement, SVP, Entertainment & Electronics Practice
Ali Kavulich, Managing Director, New York
Mike Rush, EVP & Partner
Laura Tomasetti, CEO

Technology brands and a host of others powered by tech must continually evolve their communications and marketing strategies to build and sustain relevance for customers. 360PR+ can help. With roots in tech PR that extend to our founding more than 20 years ago, our team is passionate and expert in cutting through the complexities to create narratives that connect and position brands and their products as integral to today’s consumer lifestyles and as best-in-class enterprise solutions. We specialize in consumer electronics, connected cars, connected fitness, edtech, digital entertainment, entertainment technologies, smart home technology and other categories, and we have the relationships with tech journalists, analysts, influencers, awards and conferences that come as a result of being on the front lines of innovation storytelling for clients like Amazon, Honeywell appliances, Jabra, Cobra, Nintendo, Trek e-bikes and Xperi’s DTS sound for home theater and in-cabin entertainment experiences. 360PR+ services span corporate communications, analyst and media relations, awards programs, events, influencer activation, social media strategy, video production and other creative services. Learn more at www.360PR.plus.



The Abbi Agency

1385 Haskell Street
Reno, NV 89509
775/323-2977
Theabbiagency.com

Abbi Whitaker, Co-Founder and President, [email protected]
Lauren Meckstroth, Vice President of Public Relations—Tech + B2B, [email protected]

No matter what your technology is, it can be a challenge to effectively communicate its benefits to each audience to drive your business goals.

Understanding what journalists, influencers, employees and investors want and need to hear is a specialty skill we hone.
The Abbi Agency has a proven track record of transforming complicated tech jargon into easy-to-understand messages that even a 5th grader can make sense of—because if no one understands your message, what’s the point of pushing it out?

With expertise in Artificial Intelligence (AI), machine learning (ML), cloud computing, software, semiconductors, security, IT and IoT and experience across almost every tech sector including medtech, adtech, martech, insurtech, fintech, you-name-it-tech, from start-up to 100-year-old company, we’ve been there, done that. But don’t take our word for it, see what we’ve done in enterprise and B2B tech here: https://theabbiagency.com/wp-content/uploads/2022/10/TheAbbiAgency-TechCapabilitiesDeck.pdf

With offices in Reno and Las Vegas, Nevada and employees across every U.S. time zone and in both the UK and continental Europe, The Abbi Agency is ready for anything.

While The Abbi Agency got its start in public relations, its services now include creative, social, digital and web development capabilities—a full suite of integrated capabilities under one roof.

The Abbi Agency was named 2022 Midsize Agency of the Year by the Bulldog Awards, recently took home a Platinum Award for creative work at the international Hermes Awards competition, and received a PR Platinum Awards honorable mention in the integrated communications, marketing and PR campaigns category.



Big Valley Marketing

333 W. San Carlos St., #600
San Jose, CA 95110
415/999-2006
www.bigvalley.co
[email protected]
[email protected]

Principal: Tim Marklein, Founder & CEO

Big Valley Marketing is a data-driven consultancy that helps technology companies grow, win and lead through effective, integrated, expert-driven marketing and communications. We work with clients from startups to Fortune 500s across high-growth markets including software-as-a-service (SaaS), artificial intelligence (AI), cybersecurity, cloud and mobile infrastructure, e-commerce and supply chain, and digital health.

The firm is comprised of a “team of experts” that does what they know and love every day, while providing stellar results, insights and value in an “applied consulting” approach for technology-related clients. Our entire team has deep B2B technology marketing and communications experience across strategic planning, marketing analytics, content marketing, public relations and digital and social media storytelling; and has applied that expertise to a wide range of client scenarios.

Since its inception, the team has provided marketing and communications services to more than 90 clients and helped more than 20 clients to achieve exits worth $32.3 billion in valuation.



BOCA Communications

Serving locations across the United States from the West Coast to the East Coast, the Midwest to the South—BOCA covers all timezones and key metropolitan areas.

415/570-1405
[email protected]
www.bocacommunications.com

Kathleen Shanahan, CEO and Founder

A Digital PR Agency That Thinks Like a Demand-Generation Agency: BOCA Communications is an award-winning digital public relations agency that caters to B2B Tech and MedTech innovators. From VC-backed startups to global publicly traded companies, BOCA is proud of its client roster and long-standing partnerships. BOCA integrates inbound marketing and RevOps principles into its digital PR offerings, helping marketers reach their goal of driving business impact through brand awareness for customer conversion.

BOCA’s services are curated to deliver measurable results that build brands, drive profitability and ultimately grow our clients’ business.

An Integrated, Results-Oriented Methodology: BOCA’s omnichannel communications approach starts with understanding its clients’ business goals and key performance indicators (KPIs). Based on clients’ needs, BOCA develops strategic plans with differentiated points of view and executive thought leadership narratives, all with the goal of driving tier-one influencer and media placements.

From thoughtful analyst relations to awards and speaking all the way to social and traditional media, BOCA partners to crush it with our clients.

Category Creation Through AR + Content = PR: PR is instrumental in supporting companies through category creation. It all starts with research—gaining perspective from industry analysts, influencers and stakeholders such as customers, partners and prospects. Then BOCA helps to identify the key issues and take action with a differentiated solution. BOCA partners with our clients to ensure anything and everything we do is high impact, SEO-driven, and amplified across all digital and traditional channels.

BOCA helps clients manifest the category through data-driven research and content, infuse it across the ecosystem and sing it from the rooftops.

Live and Breathe Values: BOCA is made up of a diverse group of digital PR strategists, media relations experts and former journalists. They are dedicated and tenacious professionals whose number one priority is client satisfaction achieved through strong, strategic partnerships and anchored in clear KPIs. A group of genuine people who are fully invested in their clients’ success make up the foundation of BOCA. Their team is crazy creative and drives content to engage and entertain key target audiences, ultimately driving conversion.

We treat each and every person with dignity and respect—diversity, equity and inclusion (DEI) is part and parcel of the team’s core. A passion for what we do is infused throughout our work.

Ultimately, BOCA’s strategic advisors are savvy—a team with a can do, drive-results attitude.

BOCA is now virtual with a team of advisors across the United States, covering major metropolitan areas. Additional information can be found at bocacommunications.com.



Bospar

Serving 15 locations, including: San Francisco, New York, Los Angeles, Washington, D.C., Chicago and Austin.
415/913-7528
[email protected]
@BosparPR
www.bosparpr.com
vimeo.com/571954519

Chris Boehlke, Curtis Sparrer, Tom Carpenter, Principals
Tricia Heinrich, Chief Content Officer

Bospar can move your business forward through the power of Politely Pushy® PR.

Are you an AI or data startup raising funds? You can bank on Bospar to increase your visibility.

Are you rolling out a new cybersecurity solution? Bospar will alert media and secure coverage.

Are you working to scale your HRtech or retailtech business? Bospar will help you grow.

Are you keen to attract investors, partners, top talent, analyst attention? Bospar is your magnet.

Are you trying to expand your business to the U.S. market? Bospar is ready to fly your flag.

Public relations and marketing are critical to your business success. However, if you are busy —launching a company, raising funds, bringing a product or service to market, winning new business, providing great customer experiences, attracting and keeping top talent, and/or growing your business—PR and marketing may not be front and center. Bospar can help!

Bospar provides clients with bespoke packages that include any or all of these services:

• Public Relations & Media Training
• Investor & Analyst Relations
• Digital Content & Video
• Crisis & Reputation Management
• Integrated Marketing & Messaging
• Employee Engagement & Change Management

Whatever your external or internal communications needs or business sector, Bospar’s award-winning team has the energy, expertise, PR prowess and Politely Pushy® approach to empower you to connect with and get best results from media, investors, employees, ecosystem partners and customers.



Coyne PR

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

501 7th Avenue
New York, NY 10018
212/938-0166

Thomas F. Coyne, CEO
Rich Lukis, President
Joe Gargiulo, Executive VP
Brian Murphy, Senior VP
Christine Azzolino, Assistant VP

The world of consumer technology is ever-changing. For example, consumer technology was vastly different a year ago, a month ago, and even just a day ago. Technology has drastically altered the way we live, work and play—creating new opportunities and habits in our everyday lives.

As storytellers, our job is to communicate how that technology meets consumer needs. Being able to truly understand the nuances between varying technologies and articulating the consumers benefit is key to positioning your product, your brand, and your expertise as industry leaders. We take an integrated, channel agnostic approach to developing effective communications strategies that have helped everyone from established global brands, to leading innovators and tech startups, translate technology into knowledge.

Coyne has represented many of the most prominent and successful consumer technology brands in the world, including AccuWeather, Casio, DineTime, Engadget, Eureka, HARMAN, IMAX, KEF, littleBits, Midea, Signify, VTech, among others.
We’ve launched countless products, planned and executed scores of events and tradeshows, launched numerous breakthrough campaigns and initiatives, and helped brands navigate significant industry challenges. We live and breathe technology which not only helps us understand the space but enables us to become an extension of the communication and brand teams.



Diffusion
 
211 E. 43rd Street, #1800
New York, NY 10017
[email protected]
diffusionpr.com/us
 
Daljit Bhurji, CEO & Co-Founder
Ivan Ristic, President & Co-Founder
Kate Ryan, US Managing Director
Ivana Farthing, UK Managing Dir.

Diffusion PRís US teamDiffusion PRís US team

Diffusion is an independent, global communications agency founded in 2008, operating a network of wholly owned offices including New York, Los Angeles and London and an international partner network. The core of Diffusion’s success is our unmatched ability to constantly strive for work that delivers meaning, purpose and measurable impact for our clients, our team and for society to take on the status quo and transform the future faster. Diffusion offers creative public relations services to clients spanning consumer lifestyle, travel and leisure, enterprise and consumer technology, retail and business services, including GoPro, Ghostery, Rakuten Kobo, Loupedeck, Wysa, WebPurify and more. The Diffusion team is built of early adopters with a deep understanding of technology and how it applies to our everyday lives. Our consumer tech expertise covers everything from gadgets and gizmos to drones and other personal electronics. We fight the relentless battle for market and mindshare in the crowded enterprise tech space, and our passion and expertise spans software, cloud computing, cybersecurity, AI, IT consulting and beyond to overcome barriers to progress, inspire movements that power growth and to defend hard-won advances by protecting reputation.



Dragon Horse Agency

848 1st Ave. North, #200
Naples, FL 34102
239/325-5088

Los Angeles Office:
100 Wilshire Blvd., #200
Santa Monica, CA 90401
310/917-1009

www.dragonhorseagency.com
[email protected]
LinkedIn: Linkedin.com/company/dragon-horse-media-llc
Facebook: Facebook.com/dragonhorseagency/
Instagram: Instagram.com/dragonhorseagency/

Julie W. Koester, Co-CEO/Co-Founder
P. Blake Renda, Co-CEO/Co-Founder

Dragon Horse Agency is a multi-award-winning firm and one of the first global ad agencies to identify the value and the necessity of an integrated business and marketing strategy, delivering customized solutions to clients. Dragon Horse Agency is a fiduciary to brands.

Dragon Horse Agency specializes in all forms of Public Relations and full-service Marketing, providing customized end-to-end solutions.

Since 2015, Dragon Horse Agency has offered an industry-leading digital and social media artificial intelligence platform called DragonIQ bundled with a data analytics.

DragonIQ’s A.I. is a precision optimization platform enabling companies and brands to drive tactical engagement 24/7, worldwide, with multiple campaigns running in unison across all platforms.

Dragon Horse Agency’s business strategists and creative architects are a leading next-generation agency integrating the synergies of business and marketing analytics and strategy into one powerful solution called DragonONE.

Dragon Horse Agency is led by a highly experienced team of partners with over 60 years of combined professional experience in business and advertising.

Dragon Horse Agency is your architect for a successful business marketing foundation, leverage the highly skilled professional team of Dragon Horse writers, creators, designers, technicians, Internet/social media experts, camera and film professionals, tv/radio/print producers, media buyers, brand managers, analysts, business strategists, and more all under one company.

Contact Dragon Horse Agency today for a free business and marketing analysis. Dragon Horse, laying the foundation for the successful growth companies of tomorrow.

Dragon Horse Agency is committed to the vigorous pursuit of exceptional business marketing predicated on integrity, excellence, experience, and execution.



Edelman

250 Hudson St., 16th Floor
New York, NY 10013
212/768-0550
Fax: 212/704-0117
www.edelman.com

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).



Fahlgren Mortine

4030 Easton Station, Suite 300
Columbus, OH 43219
www.fahlgrenmortine.com
[email protected]
614/383-1500

Fahlgren Mortine’s B2B Peer Summit Series of in-person and digital interactions engages clients and industry thought leaders on forward-looking trends and topics.Fahlgren Mortine’s B2B Peer Summit Series of in-person and digital interactions engages clients and industry thought leaders on forward-looking trends and topics.

Marty McDonald, President
[email protected]
614/383-1621

Fahlgren Mortine helps business-to-business brands get to precisely what matters by combining data, design and creativity to build, deploy and measure integrated communications campaigns. Our buyer-centric approach delivers impact-centered strategies and tactics demonstrating a deep understanding of our clients and their customers, and the business triggers that create demand for our clients’ products and services. Fahlgren Mortine provides clients with deep knowledge and versatile resources to deliver across a full range of services including branding, public and analyst relations, media planning and buying, content marketing, social media strategy and management, advertising and digital development. Core areas of technology experience: industrial and manufacturing, logistics, data center, software and building products.



Feintuch Communications

11 East 44th St., Ste. 1201
New York, NY 10017
212/808-4900
[email protected]
www.feintuchcommunications.com
www.PRWorldAlliance.com

Henry Feintuch, President
Doug Wright, Vice President

Tech PR is one of the most fascinating segments in the PR industry and our team is proud to have played a critical role in introducing technologies which continue to shape the market as well as new, cutting edge breakthroughs which will define tomorrow’s marketplace.

Yesterday’s bag phones are today’s bendable smartphones. Proprietary and luggable Commodore 64 and Kaypros have been displaced by light as a feather iPads, PCs and MacBooks. Noise cancelling headphones? We introduced them for NCT. Power over Ethernet? We partnered with Israel’s PowerDsine to establish the IEEE PoE standard.

Hands-on PR support gets real at trade shows like InfoComm 23 in Orlando where Doug Wright (left), vice president, Feintuch Communications, joins long-term AV tech client ZeeVee in running its show activities.Hands-on PR support gets real at trade shows like InfoComm 23 in Orlando where Doug Wright (left), vice president, Feintuch Communications, joins long-term AV tech client ZeeVee in running its show activities.

The pace of change is quickening and not every new product enhancement is market changing. But as story tellers, marketers and advocates for our clients, we know how to position, launch and build market awareness in a cluttered market.

Current tech clients include ClassWallet (purchasing and reimbursement platform for public funds), HDMI Licensing Administrator, NCSolutions (ad/marketing tech), Leclanché (cleantech energy storage and e-mobility solutions), SurgePays (fintech & telecom) and ZeeVee (AV signal distribution).

Preparing to launch a green technology to help fight global warming? Or introduce a new enterprise platform? Looking to get analyst coverage or determine how to tell shareholders why a security technology, biotech development, retail tech enhancement or fintech algorithm may change the world? Let’s talk!



FINN Partners

1675 Broadway
New York, NY 10019
212/715-1600
www.finnpartners.com

Sabrina Guttman, Managing Partner, Global Tech Practice Leader, [email protected]
Brian Sinderson, Mng. Partner, NY/East Coast, [email protected]
Casy Jones, Mng. Partner, Supply Chain, [email protected]
Karli Barokas, Mng. Partner, Seattle, [email protected]
Margaret Hoerster, Mng. Partner, Chicago/Midwest, [email protected]
Jeff Seedman, Mng. Partner, San Francisco/West Coast, [email protected]
Flora Haslam, Mng. Partner, London/Europe, [email protected]
Naeema Ismail, Mng. Partner, Singapore/Asia Pacific, [email protected]

FINN is a global, independent and full-service communications and marketing agency. We help clients navigate business complexity, crafting tailored solutions that are strategic, integrated and designed for business impact.

We are experts at translating the business and operational impact of technology, from AI, machine learning and cybersecurity, to mobility, transportation, supply chain and sustainability. Our team exposes the real-world implications of your technology, and showcases the genius and passion of the people and teams who bring them to market.



Firecracker PR

1800 E. Lambert Rd., Suite 106
Brea, CA 92821
888/317-4687
www.firecrackerpr.com
[email protected]

Edward M. Yang, Managing Partner

Firecracker PR helps you get known, period. Our proven 5-step process—“Ignites”—has helped numerous technology companies rapidly scale their awareness from Day 1. Deep expertise in SaaS, AI, machine learning, cloud, mobile, health tech, smart homes, digital transformation, cybersecurity, consumer electronics, startups and more.

Companies we have worked with include Fujitsu, SRI International, Boeing, HP, Microsoft, D-Link, TP-LINK, Beyond Limits, Baylor University, the American Heart Association and many others.



FischTank PR

32 Broadway, Suite 1701
New York, NY 10004
646/699-1414
www.fischtankpr.com

Eric Fischgrund, Founder
Matt Bretzius, Partner
Ashley Willis & Rob Kreis, VPs

FischTank PR is a communications and media relations firm known for its ability to understand our clients’ business objectives and achieve results that fuel growth. FischTank works primarily in industries steeped in science, technology and innovation. This includes but is not limited to climate tech/sustainability/renewable energy, B2B/B2C tech, real estate and proptech, fintech, emerging tech, healthcare and others. First and foremost, FischTank PR is known for its results-driven approach to getting its clients’ media coverage.

Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. In 2021, 2022, and 2023 FischTank was named to the Inc. 5000 by Inc. magazine as one of the fastest growing companies in America and was also named to the 2023 PR News Agency Elite Top 100.



French/West/Vaughan

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 30 National Agency of the Year honors over the past 26 years. Its professional services practice area is ranked 16th in the country.

FWV has developed countless PR campaigns and communications strategies to help brands and innovative start-ups stand out in a complex marketplace. From using data to insert clients into conversations about the Internet of Things (IoT), creating media events to demonstrate their expertise or developing clear messaging around a complex product or issue, our work is often the foundation on which category leadership is built.

FWV’s tech PR experience includes work done on behalf of 3Flow, A4 Health Systems, ABB, Airwayz, AutoFi, Dunn Solutions Group, Foresight Corporation, Freedom Solar, Hercules Electric Mobility, Lenovo, Lumos, MDeverywhere, Neopatents, Net Virta, Reflexion, Saft, SAS, SunCom, Time Warner Cable and Wolfspeed. In addition to these more traditional tech brands, the agency also has experience with sports-tech clients such as CapTech and Skytrak, as well as entertainment/lifestyle tech clients including Fliptix and ReverbNation.

In addition to its diverse range of technology clients, FWV’s passionate team of expert storytellers works with many of the world’s leading companies and brands, including Wrangler, Proximo, Melitta, Volvo Trucks North America, Teen Cancer America and the N.C. Department of Transportation, just to name a few.

FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency The Millerschin Group (Greater Detroit); pet and animal health practice FWV Fetching and feature film development imprint Prix Productions. FWV employs more than 130 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C., headquarters and offices around the country.



The Hoffman Agency

746 The Alameda, Suite 20
San Jose, CA 95126
408/286-2611
Fax: 408/286-0133
[email protected]
www.hoffman.com

Lou Hoffman, CEO
Caroline Hsu, Global Technology Officer
Gerard LaFond, Chief Digital Officer, North America
Kymra Knuth, EVP, North America
Steve Jursa, EVP, North America
Dominique Rose Van-Winther, Managing Director, APAC
Mark Pinsent, Managing Director, Europe
Lydia Lau, CFO / EVP of Global Operations

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With heritage in the technology sector, the firm specializes in multi-market programs which leverage content and thinking across geographies. While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives (www.storytelling-techniques.com) that prompt journalists to write and target audiences to read—a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.



Hotwire

222 Kearny Street, Suite 400
San Francisco, CA 94108
415/840-2790
www.hotwireglobal.com

200 Broadway, 6th floor
NY, NY 10038
646/738-8960

323 N Washington Ave, 2nd floor
Minneapolis, MN 55401
218/288-4402

Heather Kernahan, Global CEO
Jeremy Lucas, CEO, United Kingdom
Heather Craft, CEO, North America
Laura Macdonald, Chief Growth Officer, North America
Will Hutchinson,Chief Financial & Strategy Officer (global remit-based in US)
Stephanie Pastorelli, Global Head of People & Culture
Matt Oakley, Global Head of Data & Analytics
Kevin Dulaney, Head of Technology and Innovation

Hotwire is the tech PR, communications, and marketing consultancy. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.

Follow us to see how 20+ years at the forefront of communications and marketing help Hotwire make the technical, irresistible: www.hotwireglobal.com.



ICR
 
685 Third Ave.
New York, NY 10017
646/277-1200
[email protected]
www.icrinc.com
 
Bo Park, Managing Partner & Head of Technology & Modern Mobility PR
Hugh Burnham, Managing Partner
Matt Lindberg, Partner
Mike Gallo, Managing Director
John Kreuzer, Managing Director
Katie Creaser, Managing Director
Dan Brennan, Senior Vice President
 
ICR brings equal parts business acumen, technology expertise and media savvy to clients spanning all business stages—from startups seeking to increase market share or raise additional capital, growth companies with an IPO or acquisition on the horizon, organizations investing in M&A, businesses in the throws of digital transformation, and public companies seeking to elevate their brands. Comprised of former Wall Street analysts working alongside seasoned PR experts, ICR offers a unique combination of sector experience, media and industry relationships and creativity that helps technology companies generate the types of stories that both capture mind share and grow market share.

The firm’s Technology practice is one of its largest sector groups, representing organizations across Artificial Intelligence, Cybersecurity, Information Technology, Digital Payments & Ecommerce, Fintech, Martech & Adtech, Data & Analytics, EV & eVTOL, and IoT. In May 2023, ICR acquired Lumina Communications, an award-winning B2B technology-focused PR firm specializing in Cybersecurity, Enterprise Software and IT Infrastructure, doubling its Technology PR practice size in both revenue and headcount and broadening its service offerings. Embracing a roll-up your sleeves approach from senior members to associates, the team delivers results across media, content, social, event speaking, awards and more. ICR maintains offices in New York, Connecticut, Boston, Baltimore, San Diego, San Jose and Beijing.

Clients: Darktrace, EVgo, HARMAN, Keysight, Marqeta, Menlo Security, Mobileye, Qualys and QuantumScape.



Karbo Communications

601 Fourth St., Suite 204
San Francisco, CA 94107
415/255-6510
[email protected]
www.karbocom.com

Additional offices in New York City, Washington, D.C., Los Angeles, California and global reach covering all key markets around the world

Julie Karbo, Founder & CEO

Karbo Comís Courtney Stack providing counsel.Karbo Comís Courtney Stack providing counsel.

Karbo Communications is a top ranked, integrated technology PR and digital marketing agency that delivers sales and market leadership. With Karbo Com, you don’t get bench players. You get the industry’s top marketing and PR teams working with you every day, whether it’s elevating brand identity, scoring top tier media recognition, attracting funding and staffing, deploying content marketing strategies, driving traffic, building communities, or strengthening partnerships. We’ve pioneered digital marketing and PR efforts across categories and industries, such as cloud/SaaS, data/analytics, AI/machine learning, High Performance Computing (HPC), security, infrastructure, the IIoT/IoT, social communities, consumer apps, semiconductor, data center, and virtual and augmented reality. Our teams are experts in virtually every vertical market, including fintech, healthcare, green tech, e-commerce, CRM, Web3/crypto, ed tech, smart cars and cities, energy, supply chain/logistics, legal, telecom, manufacturing, pharma, government, HR, retail, gaming and more. Karbo Com efforts target media, analysts, IT and business decision makers, developers, VCs, influencers, employees, consumers, government and more.

The Karbo Com team has worked extensively with both B2B and consumer tech companies, including Apple, AppDynamics, NerdWallet, Snowflake, TIBCO, Hootsuite, Equinix, Cisco, Bugcrowd, Defense.Net, Juniper Networks, Cisco, DarkTrace, GoDaddy, Airbnb, Logitech, Oracle, DemandBase, TDK, Real Time Innovations (RTI), 500 Startups, Intel, NVIDIA, Meta, Treasury Prime, Subtext, Cornelis, Timescale, Stytch, Shipup, Inseego and more. Our clients range from stealth startups to billion-dollar global brands. When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies, and tools. At Karbo Com, we have a track record of delivering revenues, industry-leading stature, partners, employees, and funding.



LaunchSquad

[email protected]
www.launchsquad.com

373 Park Ave. South, 4th Floor
New York, NY 10016
212/564-3665
Mike Schroeder, SVP, New Business

333 Bush Street
San Francisco, CA 94104
415/370-7811
Brett Weiner, Partner

245 Main St., 12th Floor
Cambridge, MA 02142
Amy Arthur, SVP, Finance & Operations

333 N. Green Street, Suite 806
Chicago, IL 60607
Lisa Picasso, SVP, Consumer

LaunchSquad is an award-winning creative communications and public relations agency with offices in New York, San Francisco, Boston and Chicago and employees working flexibly across 20+ states and three continents. We are a group of 100+ dynamic storytellers who specialize in creating and sharing the stories of fast-growing, change-the-world companies.

Over the past 23 years, our work has helped clients raise billions of dollars in funding, fueled IPOs and multi-billion dollar exits, and taken countless upstarts from unknown brands to market leaders, as well as helped propel growth from large, established brands. LaunchSquad takes a holistic approach to storytelling through earned, owned and paid media for consumer and B2B brands across diverse industries including climate/energy, healthcare, transportation, consumer and enterprise technology, entertainment and media, e-commerce, finance, retail and more.

Clients include: Anyscale, Climeworks, Cohere, General Catalyst, Goodwill Finds, ICF, iHeart Media, Netflix, On Running, and Uber.



Montieth & Company

155 E. 44th St., Suite 1610
New York, NY 10017
646/437-7602 
www.montiethco.com

Montieth M. Illingworth, CEO & Global Managing Partner
Perry Goldman, Global Senior Director, Financial & Professional Services, Crisis Management and Litigation PR
Katarina Matic, Global Senior Director, Marketing Communications, Issues Management and Public Affairs, Branding and Website Development
Cameron Penny, Director, EMEA
Joyce Lee, APAC Lead/Hong Kong

Montieth & Company is a global specialist communications consultancy that provides a fully integrated set of communications services and solutions that deliver high-value, measurable outcomes for organizations across sectors and global money and media markets.

Montieth & Company’s flexible, integrated, and budget-efficient cross-border business model enables us to reach multiple media markets via our global hubs in New York, London, Hong Kong, and our affiliates around the globe.

Our clients include companies for whom emerging technologies and innovation are central to their strategies to achieve global growth.

Our sector expertise includes renewable energy, online trading, fintech, proptech, insurtech, blockchain, and a range of AI applications. We also advise clients in asset management, investment research, risk-focused data and analytics, business intelligence/knowledge process outsourcing, cyber and physical security, compliance, law, and corporate shareholder services.

We help these clients achieve influence, realize their ambitions and solve their most critical problems. Central to our value-add is supporting key client corporate initiatives. These range from corporate finance, M&A, seeking private equity investments, making strategic acquisitions, and moving into new global markets to expand profitable market share. 

The firm offers clients a full suite of PR services, including marketing communications, corporate and financial communications, issues management and crisis communications, litigation PR, and public affairs and government relations.
M&Co also provides branding and website design and development, multi-media marketing, influencer strategies, as well as video and podcast production.



NextTech Communications

101 Crawfords Corner Road
Holmdel, NJ 07733
732/813-1150
www.nexttechcomms.com

Janine Savarese, CEO and Founder
Erin Harrison, Senior Vice President

NextTech Communications CEO and Founder Janine Savarese (left) and Senior Vice President Erin HarrisonNextTech Communications CEO and Founder Janine Savarese (left) and Senior Vice President Erin Harrison

NextTech Communications is a women-led, integrated marketing communications agency for companies that break barriers and redefine boundaries. Built for the business of technology, NextTech brings bold thinking and agility to help its clients—from startups to Fortune 500 companies across a wide range of industries—navigate change while advancing their brand missions, amplifying their stories, and achieving impact through tangible results.

NextTech is an integrated, boutique communications agency with deep expertise in the world of technology—and beyond.  NextTech’s technology practice is steeped in the world of B2B enterprise technology—from end-to-end solutions and as-a-service models to hardware, software, and professional services, leveraging data to design media strategies that reach key decision makers, from the C-Suite to individual data scientists, app developers, and more.

NextTech is independently operated and owned by The Bliss Group, a founding member of The Next Practices Group.



Padilla

1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
612/455-1700
PadillaCo.com

Amy Fisher, Senior Vice President
Danielle Engholm, Senior VP

Padilla’s Technology Practice helps complex B2B technology brands reach and influence prospective buyers and customers, partners, investors and employees through targeted, compelling brand stories. Clients include enterprise hardware, software and services, AI, cloud, big data/analytics, mobility, engineering and materials science organizations. Padilla’s Technology team consists of experts helping tech companies sell into verticals such as retail, hospitality and CX, health care, education, finance, marketing, industrial, agriculture and transportation.

We service technology brands of all sizes including 3M, Rockwell Automation, Wesco, Battelle, R3 Continuum, Crisp and Direct Source.

Padilla is a full-service public relations agency that transforms brands and organizations through strategically creative communications. Our work across deep areas of sector expertise in agriculture and environmental sciences, food, beverage and nutrition, health, technology and financial services, is consistently recognized by industry partners such as PRWeek, PRovoke and PRSA, among others. Padilla operates in seven cities in the U.S. through its family of brands which includes, SHIFT, FoodMinds and Joe Smith. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.



PAN Communications Inc.

Boston | San Francisco | New York | London | Virtual

255 State St., 8th Fl.
Boston, MA 02109
617/502-4300
[email protected]
www.pancommunications.com

PAN Communications President & CEO Philip A. NardonePAN Communications President & CEO Philip A. Nardone

Philip A. Nardone, President & CEO
Mark Nardone, Chief Marketing Officer
Elizabeth Famiglietti, Chief People and Culture Officer
Darlene Doyle, Chief Client Officer
Megan Kessler, Chief of Integrated Marketing & Strategy
Gary Torpey, Chief Financial Officer
Dan Martin, EVP, Healthcare
Nia Evans, Managing Director., UK
 
PAN Communications is a leading integrated marketing and PR agency trusted by B2B tech and healthcare companies to build brand, generate demand, and ignite growth across markets. Recognized as a 2x Tech Agency of the Year, the firm’s insights-driven approach helps clients transform ideas into captivating stories. PAN strives to help today’s marketers by integrating a combination of services to better engage target audiences, drive revenue, and move markets.

Bring your story to life. Let’s move ideas, together.

Clients Include: Algolia, Amdocs, Apptio, athenahealth, Aurora Solar, Bitdefender, Booz Allen, Botify, Brightside Health, CivicPlus, ClosedLoop AI, Clarify Health, Commure, DISCO, iCIMS,  LeanTaaS, Loyal Health, NTT Data, Nuance, OM1, Qualtrics, Salucro Healthcare Solutions, Thales, ThreatX, Toshiba/Americas, UPS Capital, Veeam, Venti and Vercara.



Racepoint Global

Headquartered in Boston, MA
46 Waltham Street, 3rd Floor, Boston, MA 02118
617/624-3200
[email protected]
www.racepointglobal.com/

Larry Weber, Founder and Chairman
Bob Osmond, President
Phil Chadwick, Chief Financial Officer
Carolyn Regan, Chief People Officer
Ben Haber, Executive Vice President, Client Services

The communications landscape is in constant flux, rife with challenges—and opportunities—for brands. Racepoint Global (RPG) is an independent integrated communications agency that helps tech-forward clients succeed by shaping and leading the conversations that matter. RPG crafts customer-centric narratives and creates multi-channel communications strategies that influence, engage, and reach target audiences in authentic ways. For twenty years, RPG’s work has established competitive differentiation and driven business impact. To learn more about how we can help you shape conversations that matter, visit racepointglobal.com.



SourceCode Communications

153 West 27th Street, Suite 505
New York, NY 10001
www.sourcecodecommunications.com

Rebecca Honeyman, Co-Founder and Managing Partner
Greg Mondshein, Co-Founder and Managing Partner
Giles Peddy, Managing Director, UK & EMEA
Kristen Stippich, Executive Vice President, Client Services
Katie McGovern, Vice President, AdTech & MarTech
Cori Cagide, Vice President, Consumer
Meghan Matheny, Vice President, Enterprise
Jeanne Hernandez, Vice President, Human Resources

Since its inception in 2017, SourceCode Communication’s philosophy has centered on changing technology conversations by injecting humanity, empathy, and an emphasis on storytelling back into technology communications. We believe that if we can make the end user emotionally connect with a brand, we can more effectively change perceptions and behavior. Over the last four years, SourceCode has used this philosophy to fuel its growth into an award-winning communications marketing agency delivering measurable business impact to brands across  D2C, Health & Wellness, Consumer Lifestyle, Consumer Technology, Financial Technology, Mobile, Cloud & Telecoms, Insights & Engagement, Analytics, and Enterprise Technology. The agency also proudly runs the Diversity Marketing Consortium™, a 501c3 using communications to amplify Black-, female-, and other minority-owned businesses. For more information, please visit www.sourcecodecommunications.com.



Stanton

909 Third Ave.
New York, NY 10022
212/366-5300
[email protected]
www.stantonprm.com

Alex Stanton, CEO
Tom Faust, Charlyn Lusk, Managing Directors
Liam Collopy, Matt Conroy, Katrin Lieberwirth, Mike Goodwin, Joshua Greenwald, Senior Vice Presidents

The Stanton team has a distinguished track record of helping leading tech companies and emerging innovators tell their story so that media not only understand it, but also want to write about it. We excel at creating simple, compelling explanations of complex technologies and demonstrating the real-world impact that media want to see. This approach connects clients with the business and financial audiences critical to strong brands. From launching new companies and products to cultivating relationships with business partners, industry thought leaders, analysts and influencers, our work helps tech clients capture mindshare and build leadership. Our experience spans AI and machine learning, fintech, proptech, healthtech, legaltech, cybersecurity, networking, software development, and SaaS enterprise software.



Tier One Partners

129 South Street
Boston, MA 02111
617/918-7060
 
209 W. Jackson Blvd.
Chicago, IL 60606
708/421-0083
www.tieronepr.com

Marian Hughes, Co-founder, Managing Partner, Chicago
Kathy Wilson, Co-Founder, Managing Partner, Boston

Tier One helps turn technology organizations into category leaders.Tier One helps turn technology organizations into category leaders.

Now in our 20th year, Tier One Partners is a woman-founded and led full-service PR, digital, and content marketing agency. We are an award-winning team of strategic thinkers, trendspotters, creators, and digital changemakers who are agile and proactive by design. But, even more vitally, it’s our deep, mind-meld-like connection with our clients that enables us to act quickly, decisively, and in unison to seize the moment—turning good into great.

The collective talent, work ethic, and heart we put against our clients’ businesses is the foundation of everything we do. Our unique agile communications approach turns technology companies in software/SaaS/cloud, data and analytics, security, supply chain, energy tech, marketing tech, and other specialties into category leaders by steadily aligning their missions to the most pressing challenges and opportunities of our time.  Our earned media, creative content, and digital marketing strategies, combined with our relentless pursuit of results, bring our clients’ visions and missions to the forefront — and keep them there.
 Tier One’s unique Agile Insights practice keeps our clients one step ahead of national and industry conversations. We use cross-agency tools to recognize and predict emerging macro trends in real time so our clients can capitalize on the most relevant thought leadership opportunities. We immerse ourselves in our clients’ businesses and go beyond what’s expected to deliver outstanding outcomes.

Co-headquartered in Boston and Chicago, Tier One is a certified women owned business. We’re proud of our work to build awareness and category domination for B2B and B2C technology leaders including 24M, 55, Altair, GHX, iProov, Level Ex, Prophix Software, Tango Analytics, Toggled, Waterfield Tech, and more.



Trevelino/Keller

981 Joseph Lowery Boulevard Suite 100
Atlanta, GA 30318
404/214-0722 X106 and X105
[email protected]
[email protected]
www.trevelinokeller.com
 
Founded 20 years ago, in the wake of the dot.com crash, Trevelino/Keller has established itself as one of the region’s most relevant technology firms.  With a strong technology pedigree in the startup space, it has played a critical agency role in the launch of brands like Carvana and exit strategies for companies like FactorTrust, Paymetric and NextTraq.  The firm is also sought after by firms looking to rebrand or reposition themselves in the market, including work with Relatient, Valer and CIOX.  The firm has also successfully leveraged its experience across its practices—healthcare [SOCTelemed, Biocept], financial services [FDX, FactorTrust], food and beverage [Tillster, Franklin Junction], environment [Lehigh Technologies, WinCup] and lifestyle [QBTech, Tagger Media].

One of Atlanta’s leading tech industry segments in the last 10 years has been the transformation from a payments processing hub to a broader fin-tech marketplace.  As a result, Trevelino/Keller has served as agency of record for Fin-Tech South, the annual conference backed by the Technology Association of Georgia.  Also of note is the firm’s successful work with consumer-tech, including its long-standing work in the used car market with Carvana and tech-powered nurse staffing platform, SnapNurse, 2022’s #2 Inc. 5000 company.  The firm has also established depth in the fleet management space with brands like Michelin Connected Fleet, Wheels and its more traditional transportation and logistics client, Werner.

Of course, the firm remains heavily focused on the deep technology industry, including the AI, representing brands like Groupby, SilentEight, RMS and more. Within Atlanta’s technology ecosystem, Trevelino/Keller is the most visible firm working with organizations such as Atlanta Tech Village, Atlanta Tech Angels, TechAlpharetta, and Raise Forum.  Not limited by geography, its emerging, middle market and national technology clients can be found coast to coast.



V2 Communications

500 Harrison Ave.
Boston, MA 02118
www.v2comms.com
[email protected]

Jean Serra, CEO and Founder
Katelyn Holbrook, Managing Director, EVP, B2B Technology Practice Lead
Melissa Mahoney, EVP, Climate Technology Practice Lead
Kristen Leathers, SVP, Healthcare Technology Practice Lead
Jen Plimpton, COO

Jean Serra, CEO and Founder of V2 Communications.Jean Serra, CEO and Founder of V2 Communications.

V2 Communications is the integrated communications firm that builds iconic tech brands. V2’s team of business-minded communications consultants partner with B2B, healthcare, and climate technology companies to shape markets and make leaders.

V2 Communications’ approach to integrated communications is rooted in its clients’ business objectives and marketing goals, carefully crafted and executed to elevate visibility and credibility among the stakeholders that matter most—prospective customers, employees, partners, investors, shareholders, or acquirers. Companies rely on V2’s deep industry experience, trusted communications expertise and counsel, and proprietary methodologies to stand out as first-movers and category leaders.

V2 Communications has extensive experience working with a wide range of technology companies, from the AI, cybersecurity, and fintech sectors, to companies innovating battery storage and net-zero buildings, to home-based healthcare and benefits administration businesses. Clients include UiPath, CalypsoAI, Rocket Software, and Nova Credit.



(W)right On Communications

402 West Broadway, 29th Floor
San Diego, CA 92101
858/886-7900
[email protected]
www.wrightoncomm.com/techpr
www.iprn.com

Grant Wright, CEO
Julie Wright, President & Founder
Larry Smalheiser, Associate Vice President

We’re an agency that speaks XR, kWh, Gbps and more. We’re storytellers, strategists and creatives. And we’re standing by to evangelize your extended reality, cleantech, wireless and other technology breakthroughs.

Named one of America’s Best PR Agencies by Forbes, (W)right On Communications is a strategic communications partner who keeps pace with technology trends and PR best practices for our client partners.

Our B2B and Tech group is led by seasoned professionals. (Let’s just say that this is not our first hackathon.) We lean into your world to become an extension of your team and bring the benefits of your technology to life through media outreach and events, thought leadership, analyst relations, social campaigns, video and digital design. From the trade show floor to the speaker’s lectern, from beta to the next generation, our media professionals get your message right and in front of the right people.

Via our worldwide agency network, IPRN, we have reach into global markets with localized communications support. And (W)right On Communications also offers experienced crisis communications, issues management, media training and presentation training plus in-house branding, design and digital productions. Connect with us at www.wrightoncomm.com.

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