List Your PR Firm With O'Dwyer's and Get New Business

Technology PR: Our Report on Trends & Tech PR Firms

Our November 2022 issue features the latest technology public relations trends and a close look at agencies that specialize in tech PR. Be sure to check out our exclusive ranking of the top technology PR firms >>


Nov. '22 Technology PR Magazine (PDF)

Main Index of Issues

Submit Profile for O'Dwyer's Magazine

Profiles of Technology PR Firms:

The Abbi Agency

1385 Haskell Street
Reno, NV 89509
775/323-2977
Theabbiagency.com

Abbi Whitaker, Co-Founder and President
[email protected]
Lauren Meckstroth, Vice President of Public Relations—Tech + B2B
[email protected]

No matter what your technology is, it can be a challenge to effectively communicate its benefits to each audience to drive your business goals.
Understanding what journalists, influencers, employees and investors want and need to hear is a specialty skill we hone.

The Abbi Agency has a proven track record of transforming complicated tech jargon into easy-to-understand messages that even a 5th grader can make sense of —because if no one understands your message, what’s the point of pushing it out?

With expertise in Artificial Intelligence (AI), machine learning (ML), cloud computing, software, semiconductors, security, IT and IoT and experience across almost every tech sector including medtech, adtech, martech, insurtech, fintech, you-name-it-tech, from start-up to 100-year-old company, we’ve been there, done that. But don’t take our word for it, see what we’ve done in enterprise and B2B tech here: https://theabbiagency.com/wp-content/uploads/2022/10/TheAbbiAgency-TechCapabilitiesDeck.pdf

Ted Miller Group founder and principal Ted Miller.

With offices in Reno and Las Vegas, Nevada and employees across every U.S. time zone and in both the UK and continental Europe, The Abbi Agency is ready for anything.

While The Abbi Agency got its start in public relations, its services now include creative, social, digital and web development capabilities—a full suite of integrated capabilities under one roof.

The Abbi Agency was named 2022 Midsize Agency of the Year by the Bulldog Awards, recently took home a Platinum Award for creative work at the international Hermes Awards competition, and received a PR Platinum Awards honorable mention in the integrated communications, marketing and PR campaigns category.



Apples & Oranges Public Relations

215 Park Avenue South
11th Floor
New York, NY 10003
929/229-5512
www.aoprllc.com
[email protected]

Amore Philip, CEO & Director of PR. [email protected]
Sonia Messaili, Brand & Project Manager
Audie Smith, Admin. & IT Director
Edri Xhoga, Marketing Director
Rob Wallace, Production Manager

Good PR Changes Hearts & Minds
For brands looking to get quick media placement or hits, Apples & Oranges Public Relations (AOPR) would not be a good fit for you. If you want to leverage PR’s power in your long-term growth strategy, you should certainly reach out.

Apples & Oranges Public Relations CEO & Director of PR Amore PhilipApples & Oranges Public Relations CEO & Director of PR Amore Philip

Meet AOPR, an award-winning NYC-based Public Relations and Events agency driven by data and consumer behavior, which creates meaningful engagement between consumers, corporate brands, and socially driven organizations committed to building impactful brands and communities.

Ideal Projects: brands or companies with high stakes with big long-term goals such as expansion, launching a new product or service, attracting new partners and customers, positioning as industry experts or owning the market.

Verticals & Industries: Lifestyle, Government, Wellness, B2B.

Current & Past Clients: Positive Luxury, Binox MSP, Luxcore, MLife Music Group, TEDx Waterstreet, and City Girl Beauty Project.

Upcoming News: Look out for a brand overhaul coming in 2023.



Ascendant Communications

Parkshot House
5 Kew Road
Richmond, Surrey, TW92PR, UK
www.ascendcomms.net
+44 (0) 7949 143988
[email protected]
 
James Cooper, Principal & Founder

Ascendant is a B2B communications agency established in 2003, supporting technology and professional services clients in the UK, and across Europe, with a range of services including media relations, AR, copywriting, messaging and market research.



BLAZE PR

1427 Third Street Promenade, Suite 201
Santa Monica, CA 90401
310/395-5050
[email protected]
www.blazepr.com

Matt Kovacs, President

BLAZE is the go-to PR agency for lifestyle brands hungry for a real piece of the marketshare. Fresh and seasoned, our boutique agency is comprised of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. Our media strategies are meaty, creative and on-point because they are backed by a thoughtful process that considers the particular world of each brand.

Recent Awards:

PR Week, Best Places to Work
LA Business Journal, Best Places to Work
One Planet Awards, Gold—PR Campaign of the Year
One Planet Awards, Bronze— Product Launch of the Year

Clients include: Bike.com, Bio-friendly, BIOHM; Carbon; Denago eBikes; ES Minerals; and Way.com



BOCA Communications

240 Stockton St.
San Francisco, CA 94108
415/570-1405
[email protected]
www.bocacommunications.com

Kathleen Shanahan, CEO and Founder

A Digital PR Agency That Thinks Like a Demand-Generation Agency: BOCA Communications is an award-winning digital public relations agency that caters to B2B Tech and MedTech innovators. From VC-backed startups to global publicly traded companies, BOCA is proud of its client roster and long-standing partnerships. BOCA integrates inbound marketing and RevOps principles into its digital PR offerings, helping marketers reach their goal of driving business impact through brand awareness for customer conversion.

BOCA’s services are curated to deliver measurable results that build brands, drive profitability and ultimately grow our clients’ business.

An Integrated, Results-Oriented Methodology: BOCA’s omnichannel communications approach starts with understanding its clients’ business goals and key performance indicators (KPIs). Based on clients’ needs, BOCA develops strategic plans with differentiated points of view and executive thought leadership narratives, all with the goal of driving tier-one influencer and media placements.

From thoughtful analyst relations to awards and speaking all the way to social and traditional media, BOCA partners to crush it with our clients.

Category Creation Through AR + Content = PR: PR is instrumental in supporting companies through category creation. It all starts with research—gaining perspective from industry analysts, influencers and stakeholders such as customers, partners and prospects. Then BOCA helps to identify the key issues and take action with a differentiated solution. BOCA partners with our clients to ensure anything and everything we do is high impact, SEO-driven, and amplified across all digital and traditional channels.

BOCA helps clients manifest the category through data-driven research and content, infuse it across the ecosystem and sing it from the rooftops.

Live and Breath Values: BOCAteers are a diverse group of digital PR strategists, media relations experts and former journalists. They are dedicated and tenacious professionals whose number one priority is client satisfaction achieved through strong, strategic partnerships and anchored in clear KPIs. BOCAteers are a group of genuine people who are fully invested in their clients’ success. They are crazy creative and drive content to engage and entertain key target audiences, ultimately driving conversion.

BOCAteers treat each and every person with dignity and respect —diversity, equity and inclusion (DEI) is part and parcel of the team’s core. A passion for what they do is infused throughout their work.

Ultimately, BOCAteers are strategic and savvy—a team with a can do, drive-results attitude.

BOCA is headquartered in San Francisco with a virtual workforce spread across the United States. Additional information can be found at bocacommunications.com.



Bospar

Serving 15 locations, including: San Francisco, New York, Los Angeles, Washington, D.C., Chicago and Austin.
415/913-7528
[email protected]
@BosparPR
vimeo.com/571954519

Bospar is honored to be named an O'Dwyers' Top 50 PR FirmBospar is honored to be named an O'Dwyers' Top 50 PR Firm

Chris Boehlke, Curtis Sparrer, Tom Carpenter, Principals
Tricia Heinrich, Chief Content Officer

Hey! Yeah, you, the person reading this.

Is it us, or do all these agency descriptions sound alike?

“We’re an integrated global communications and marketing agency that BLAH, BLAH, BLAH.”

That’s not the kind of thinking that’s going to get you noticed.

Yet, the industry has noticed Bospar for our work in tech PR.

Forbes named us one of the best PR agencies of 2021.

PRovoke named us their innovator of the year for 2021.

PRWeek named Bospar its “Outstanding Boutique Agency of the Year” for two years in a row.

PRNews included Bospar on its Agency Elite Top 100 list.

Bospar is a team of hard-driving tech PR professionals with purpose and relentless joy for what we do. We are comprised of former journalists from social and traditional media and marketing, influencer, financial, SEO and public affairs experts. As a team, we get smart on contact, build relationships and launch PR campaigns, grounded in strategy and infused with creativity.
If you want to get known fast, accelerate adoption, or drive impact, Bospar exceeds all expectations.

With breakthrough coverage and visibility, simply put: our clients speed ahead—no “BLAH, BLAH, BLAH” about it!



Catapult PR

6560 Gunpark Dr., Suite C
Boulder, CO 80301
303/581-7760
[email protected]
www.catapultpr-ir.com

Terri Douglas, Co-Founder and Principal
Guy Murrel, Co-Founder and Principal

Catapult is a leading public relations agency for software delivery and B2B tech companies. We blend strategic narrative services, media and analyst relations, social media and content marketing to help clients define new categories, align teams, stand out and win markets. Our Strategic Narrative Marketing approach helps companies discover and share “why” they exist. We are experts at coordinating and executing high-impact company/product launches. The Catapult team has deep knowledge in all major technology markets, including DevOps, agile software development, application development, IT security, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms. Catapult’s success stems from our personal and professional service, along with partner-level account involvement and strategy. Catapult is the preferred agency for technology companies looking for both strategy and execution.



Crosswind

501 Congress Avenue, Suite 150
Austin, Texas 78701
512/537-1414
[email protected]
www.crosswindpr.com

Since 2008, Crosswind Media & Public Relations has helped healthcare leaders across the country stay at the forefront of conversations that matter. As a full-service communications and public relations agency, our experts bring decades of experience to brand enrichment, effective messaging and compelling public dialogue. We use our innovative approach in public relations, traditional and digital media, research, brand enrichment and marketing to develop fully integrated and multi-channel campaigns that make a difference. We believe in fashioning purposeful and impactful conversations that build pathways to success for more people, more often.



Diffusion

211 E 43rd Street, #1800
New York, NY 10017
[email protected]
diffusionpr.com/us

Daljit Bhurji, CEO and Co-Founder
Ivan Ristic, President and Co-Founder
Kate Ryan, US Managing Director
Ivana Farthing, UK Managing Dir.

Diffusion is an independent, global communications agency founded in 2008, operating a network of wholly owned offices including in New York, Los Angeles and London and an international partner network. The core of Diffusion’s success is our unmatched ability to constantly strive for work that delivers meaning, purpose and measurable impact for our clients, our team and for society to take on the status quo and transform the future faster. Diffusion offers creative public relations services to clients spanning enterprise and consumer technology, retail, consumer lifestyle, travel and business services, including GoPro, parcelLab, Ghostery, SevenRooms and more. As early adopters with a deep understanding of technology and how it applies to our everyday lives, our consumer tech expertise covers everything from gadgets and gizmos to drones and other personal electronics. We fight the relentless battle for market and mindshare in the crowded enterprise tech space, and our passion and expertise spans software, cloud computing, cybersecurity, AI, IT consulting and beyond to overcome barriers to progress, inspire movements that power growth and to defend hard-won advances by protecting reputation.



Edelman

250 Hudson St., 16th Floor
New York, NY 10013
212/768-0550
Fax: 212/704-0117
www.edelman.com

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).



Fahlgren Mortine

4030 Easton Station, Suite 300
Columbus, OH 43219
614/383-1500
www.fahlgrenmortine.com
[email protected]

Fahlgren Mortine’s B2B Peer Summit Series of in-person and digital interactions engages clients and industry thought leaders on forward-looking trends and topics.Fahlgren Mortine’s B2B Peer Summit Series of in-person and digital interactions engages clients and industry thought leaders on forward-looking trends and topics.

Aaron Brown, EVP, B2B
[email protected]
614/383-1608

Fahlgren Mortine helps business-to-business brands get to precisely what matters by combining data, design and creativity to build, deploy and measure integrated communications campaigns. Our buyer-centric approach delivers impact-centered strategies and tactics demonstrating a deep understanding of our clients and their customers, and the business triggers that create demand for our clients’ products and services. Fahlgren Mortine provides clients with deep knowledge and versatile resources to deliver across a full range of services including branding, public and analyst relations, media planning and buying, content marketing, social media strategy and management, advertising and digital development. Core areas of technology experience: industrial and manufacturing, logistics, data center, software and building products.



Feintuch Communications

11 East 44th St., Ste. 1201
New York, NY 10017
212/808-4900
[email protected]
www.feintuchcommunications.com
www.PRWorldAlliance.com

Henry Feintuch, President
Doug Wright, Vice President

Tech PR is one of the most fascinating segments in the PR industry and our team is proud to have played a key role in introducing core technologies which continue to shape the market today as well as new, cutting edge breakthroughs which will define tomorrow’s marketplace.

Yesterday’s bag phones are today’s bendable smartphones. Proprietary VIC-20, Commodore 64 and Kaypros have been displaced by light as a feather iPads, chrome books and ubiquitous PCs. Noise cancelling headphones? We introduced them. Power over Ethernet? Check.

In 2022, Feintuch’s cleantech practice announced that its long-term client, Leclanché, had been selected to provide the battery technology for Scandlines’ world’s largest zero-emission ferry.In 2022, Feintuch’s cleantech practice announced that its long-term client, Leclanché, had been selected to provide the battery technology for Scandlines’ world’s largest zero-emission ferry.

The pace of change is quickening. And not every new product enhancement is market changing. But as story tellers, marketers and advocates for our clients, we get a charge out of positioning, launching and building market awareness. Current tech clients include ClassWallet (digital wallet technology), HDMI Licensing Administrator, MV Realty (proptech), NCSolutions (ad/marketing tech), Leclanché (cleantech energy storage and e-mobility solutions), SurgePays (fintech & telecom), Vaultavo (crypto custody solution) and ZeeVee (AV signal distribution).

Preparing to launch a breakthrough ad technology or introduce new tech for e-commerce? Looking to get analyst feedback? Or determine how to explain to shareholders why a security technology, biotech development, retail tech enhancement or fintech algorithm may change the world? Is your new green technology gearing up to fight global warming? Let’s talk!



FINN Partners

301 East 57th St.
New York, NY 10022
212/715-1600
www.finnpartners.com

Sabrina Guttman, Managing Partner, Global Tech Practice Leader
[email protected]

Brian Sinderson, Managing Partner, New York/East Coast
[email protected]

Casy Jones, Managing Partner, Supply Chain
[email protected]

Karli Barokas, Managing Partner, Seattle
[email protected]

Margaret Hoerster, Managing Partner, Chicago/Midwest
[email protected]

Jeff Seedman, Managing Partner, San Francisco/West Coast
[email protected]

Flora Haslam, Managing Partner, London/Europe
[email protected]

Naeema Ismail, Managing Partner, Singapore/Asia Pacific
[email protected]

With more than 250 professionals across three continents, FINN Partners is one the largest technology agencies in the world. With senior professionals in the U.S., Europe, and Asia, the firm enjoys strong global growth.

Today’s technology trends are disrupting and altering the way we engage in the world, completely changing dynamics across all industries and societies. We help innovators communicate how leading-edge technologies, from electrification and digitalization to automation, 5G connectivity, cybersecurity, artificial intelligence, virtual and augmented reality, machine learning, robotic process automation, blockchain, and quantum computing, are transforming industries, and society, for the better.

The technology revolution impacts every single company. It includes big technology giants that need to transform and articulate their relevance. It touches emerging players that must demonstrate their potential, establish credibility, and communicate a compelling value proposition. It affects non-tech companies that need to act like technology brands by sharing unique stories that underscore how they use technology in new, innovative ways.

No matter the type of company, you need world-class, seasoned communications professionals who understand the technology landscape, reach the right decision-makers and deliver data-driven business impact.



FischTank PR

32 Broadway, Suite 1701
New York, NY 10004
646/699-1414
www.fischtankpr.com

Eric Fischgrund, Founder
Matt Bretzius, Partner
Ashley Willis, Vice President

FischTank PR is a communications and media relations firm known for its ability to understand our clients’ business objectives and get results that fuel growth. FischTank works primarily in industries steeped in science, technology and innovation. This includes but is not limited to cleantech / sustainability / renewable energy, B2B tech, real estate and proptech, healthcare and others. First and foremost, FischTank PR is known for its results-driven approach to getting its clients’ media coverage.

Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. In 2021 and 2022, FischTank was named to the Inc. 5000 by Inc. Magazine as one of the fastest growing companies in America, and was also named to the 2023 PR News Agency Elite Top 100.



Fleishman-Hillard

200 N. Broadway
St. Louis, MO 63102
314/982-1700
[email protected]
www.fleishmanhillard.com

John Saunders, CEO
J.J. Carter, COO
Tim O’Keeffe, Managing Director, Global Technology: [email protected]
Alison McNally, North America Technology Practice Leader: [email protected]
 
FleishmanHillard is comprised of a diverse team of technology practitioners with a breadth of experience in B2B, infrastructure, cybersecurity, 5G, edge and cloud computing, networking, mobility, collaboration, AI, ML and more. Our global experience goes beyond creating stories to meaningfully engage journalists, influencers, customers and consumers. Our award-winning teams specialize in media relations, reputation management, executive positioning, launches, events, analytics and intelligence, content development, creative campaigns, corporate social responsibility, and DE&I communications. We work with some of the world’s most notable brands and give every client our best through highly experienced counselors and globally integrated teams. Our firm’s honors include 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021.



French/West/Vaughan

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal

Founded in 1997, French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001.

FWV has developed countless PR campaigns and communications strategies to help brands and innovative start-ups stand out in a complex marketplace. From using data to insert clients into conversations about the Internet of Things (IoT), creating media events to demonstrate their expertise or developing clear messaging around a complex product or issue, our work is often the foundation on which category leadership is built.

FWV’s tech PR experience includes work done on behalf of 3Flow, A4 Health Systems, ABB, Airwayz, Dunn Solutions Group, Foresight Corporation, Freedom Solar, Lenovo, MDeverywhere, Neopatents, Reflexion, Saft, SAS, SunCom, Time Warner Cable and Wolfspeed. In addition to these more traditional tech brands, the agency also has experience with sports-tech clients such as CapTech and Skytrak, as well as entertainment/lifestyle tech clients including Fliptix and ReverbNation.

In addition to its diverse range of technology clients, FWV’s passionate team of expert storytellers works with many of the world’s leading companies and brands, including Wrangler, Proximo, Melitta, Volvo Trucks North America, Teen Cancer America and the N.C. Department of Transportation, just to name a few.

Among its partners and affiliates are: FWV Fetching, a pet and animal health PR and marketing agency; AMP3 PR, a fashion, beauty, luxury and lifestyle PR firm (New York City); CGPR, an active lifestyle, outdoor, ski, fashion, technology and travel PR and consumer brand marketing agency (Greater Boston) and Prix Productions, the company’s longform content feature and documentary film division, with offices in Raleigh and L.A. FWV employs more than 130 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C., headquarters and offices around the country.



FTI Consulting Strategic Communications

88 Pine Street, 32nd Floor
New York, NY 10005
212/850-5600
www.fticommunications.com
 
Mark McCall, Global Segment Leader

C-suites, boards of directors, and business leaders from around the world come to FTI Strategic Communications with their most complex, business-critical issues that require diverse skill sets and integrated disciplines. As part of a global business advisory firm, we help these organizations manage change, mitigate risk and enhance their market position by combining decades of deep subject matter expertise with functional and disciplinary experience.

Our financial communications professionals serve as trusted advisors to management teams on a range of capital markets events as well as other stakeholder issues throughout the corporate life-cycle. We help clients navigate their most pressing challenges and opportunities around M&A, IPOs, restructuring, capital raising, corporate governance, ESG strategy, proxy fights, and shareholder activism. Our integrated capabilities in financial communications, corporate reputation and public affairs help clients protect and drive business value.



Fusion PR

1441 Broadway, 3rd Floor
New York, NY 10018
646/423-2201
[email protected]
www.fusionpr.com
 
Jordan Chanofsky, Founder and CEO
Bob Geller, President
Olga Shmuklyer, Senior Vice President

Fusion PR is a bicoastal agency that specializes in B2C and B2B tech. Founded in 2000 and based in New York City, Fusion stands out for its unusual and eclectic team.  We blend deep tech and industry expertise with award-winning creatives and writers to tell stories that resonate far beyond the typical PR team.

It’s never been a more challenging world in communications – particularly for lesser-known brands, or ones that have complicated or controversial stories to tell. World events, polarization, and constant interruptions distract your audiences. Fragmented media are harder to reach and influence. The hot button issues and earth-shattering news stories get most of the attention.

Fusion PR is the catalyst that can make the difference in your brand awareness and success. We employ traditional and digital channels, communicating through the gatekeepers and directly with key audiences, unleashing creativity and tapping our networks to elevate your story.

Tech segments served include cybersecurity, physical security telecom, insurtech, fintech, proptech, web/e-commerce, mobile, CE, deep and core tech, enterprise IT and cloud, and blockchain/crypto.

In the last several years, the agency provided PR support that helped more than 25 clients achieve successful exits; three clients have remained with the firm to this day despite new ownership (XM Cyber, which was sold to Schwarz Group, ITEC Entertainment, acquired by TAIT Towers; and Plarium which was acquired by Aristocrat for $500M). Other clients have included Cellebrite, Insurity, Panasonic, Motorola, Amdocs, Allot, Pantech, PanAmSat, ThetaRay, ClickTale, Lucent, Mellanox, Nice Systems, Hospital IQ, BlockSafe, XpertDoc, and Rollins College.



G&S Business Communications

111 West 33rd Street, 22nd Floor
New York, NY 10001
212/697-2600
www.gscommunications.com

Steve Halsey, Chief Growth Officer
[email protected]

G&S Business Communications helps innovative companies change the world. We can help you create seamless, measurable, predictive and emotive online environments and campaigns. Whether your company is B2B, B2C or B2B2C, audiences are connecting with you 24/7 on nearly every device, upping the ante for how you entice, engage and delight your customers. We can help you anticipate their needs and drive meaningful engagement at each point of the customer journey.

Our digital marketing and insights expertise includes: Conversion Rate Optimization; Customer Journey Mapping; Digital Advertising; Email Marketing; Innovation and Transformation; Lead Nurturing & Database Management; Lead Scoring; Performance Marketing / Digital Analytics; SEO / SEM; Social Media & Engagement; User Experience / User Interface; and Web Development & Maintenance.

Our digital strategies help clients meet their business goals. Let’s work together to inspire people to take action and fuel transformation for your business and markets.



The Hoffman Agency

325 South 1st St., 3rd Floor
San Jose, CA 95113
408/286-2611
Fax: 408/286-0133
[email protected]
www.hoffman.com

Lou Hoffman, CEO
Caroline Hsu, Global Technology Officer (APAC contact)
Kymra Knuth, EVP, North America
Steve Jursa, EVP, North America
Mark Pinsent, Managing Director, Europe
Lydia Lau, CFO / EVP of Global Operations

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With heritage in the technology sector, the firm’s work today cuts across a range of industries.

The Hoffman Agency’s leadership team from around the world gathered for its Global Summit in Silicon Valley last October.The Hoffman Agency’s leadership team from around the world gathered for its Global Summit in Silicon Valley last October.

While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives (http://www.storytelling-techniques.com) that prompt journalists to write and target audiences to read—a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.



HUNTER

One World Trade Center, Floor 68
New York, NY 10007
212/679-6600
www.hunterpr.com

Grace Leong, Chief Executive Officer
Jonathan Lyon, Chief Operating Officer
Gigi García Russo, Chief Innovation and Growth Officer

Contact: [email protected]
Samara Farber Mormar, Chief Marketing Officer

To drive brand warmth and showcase how the Amazon Echo Show device can connect people, even when they are far apart, we developed the #ForTheGrams holiday campaign tapping SNL star Pete Davidson and his grandfather, Stephen (Poppy) Davidson to demonstrate how Amazon Devices could keep holiday traditions alive through a heartwarming video. To supplement the hero video’s efforts to educate audiences and expand the visibility of the campaign, Amazon enlisted “granfluencers” = grandparent social media influencers over the age of 60. These lovable personalities used the Echo Show to create a range of content for Instagram and TikTok.To drive brand warmth and showcase how the Amazon Echo Show device can connect people, even when they are far apart, we developed the #ForTheGrams holiday campaign tapping SNL star Pete Davidson and his grandfather, Stephen (Poppy) Davidson to demonstrate how Amazon Devices could keep holiday traditions alive through a heartwarming video. To supplement the hero video’s efforts to educate audiences and expand the visibility of the campaign, Amazon enlisted “granfluencers” = grandparent social media influencers over the age of 60. These lovable personalities used the Echo Show to create a range of content for Instagram and TikTok.

“ALEXA, who is HUNTER?” HUNTER is an award-winning consumer marketing communications firm ranked as a “Best Place to Work” and “Consumer Agency of the Year” with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement, and drive measurable business results. The 240+ person firm employs a powerful blend of marketing solutions including strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach, and content creation and distribution across all platforms and channels to earn attention. We create, place, share and amplify brand narratives for some of the world’s best known and most beloved companies.

With an infinite scroll of gifts, devices, and the latest and greatest in smart tech, how do we convince consumers our brands have a place in their homes, workspaces, and mesh with their busy lifestyles and leisure activities? Our HUNTER: Retail + Technology team is on a mission to ensure that consumers find brands and products that help them live happier and more productive lives. By collaborating with tech experts, media properties, influential voices, and target-right partners, we ensure brand narratives are popping up where people are seeking information, inspiration and doing their shopping.

In partnership with some of the most respected companies and brands in tech, retail and lifestyle, HUNTER’s work has covered smart home devices, speakers, smart glasses, interactive video calling devices, earbuds, televisions, e-readers, home security, music streaming, kid-friendly devices, telehealth, projectors, sleep trackers, fitness trackers and screen protectors. Additionally, HUNTER has worked with many leading brands in the telehealth space, marketing devices that keep families happy, healthy, and safe.



ICR

685 Third Ave.
New York, NY 10017
646/277-1200
[email protected]
www.icrinc.com

Bo Park, Managing Partner & Head of Technology PR & Modern Mobility
Matt Lindberg, Partner
Kevin McLaughlin, Managing Director
Dan Brennan, Senior Vice President
Katie Creaser, Senior Vice President

ICR brings equal parts business acumen, technology expertise and media savvy to every account, for clients spanning all business stages—from startups seeking to raise additional capital, growth companies with IPOs or SPACs on the horizon, organizations investing in M&A, businesses in the throws of digital transformation, and public companies seeking to elevate their brands. Comprised of former Wall Street analysts working alongside seasoned PR agency and in-house communications experts, ICR offers a unique combination of experience, contacts, and skills that helps technology companies generate the types of stories that both capture mind share and grow market share.

Embracing a roll-up your sleeves approach from senior members to associates, the team delivers results for clients across a range of sectors, including Artificial Intelligence, Digital Payments & Ecommerce, Fintech, Martech & Adtech, Data & Analytics, Cybersecurity, EV & eVTOL, Crypto Currency, IT and IoT. ICR maintains offices in New York, Connecticut, Boston, Baltimore, San Diego, San Francisco and Beijing.

Clients: EVgo, HARMAN (wholly owned subsidiary of Samsung Electronics), ironSource, Marqeta, Mobileye, QuantumScape, Zapata Computing and Zeta Global.



Karbo Communications

601 Fourth St., Suite 204
San Francisco, CA 94107
415/255-6510
[email protected]
www.karbocom.com

Additional offices in New York City, Washington, D.C., Los Angeles, Raleigh, NC, Venice, FL and Redwood City, CA

Julie Karbo, Founder & CEO

Karbo Com produces a customer case study video for client Penguin Computing. The featured customer: the makers of the movie Gemini Man.Karbo Com produces a customer case study video for client Penguin Computing. The featured customer: the makers of the movie Gemini Man.

Karbo Communications is a top ranked, integrated technology PR and digital marketing agency that delivers sales and market leadership. With Karbo Com, you don’t get bench players. You get the industry’s top marketing and PR teams working with you every day, whether it’s elevating brand identity, scoring top tier media recognition, attracting funding and staffing, deploying content marketing strategies, driving traffic, building communities, or strengthening partnerships.

We’ve pioneered digital marketing and PR efforts across categories and industries, such as cloud/SaaS, data/analytics, AI, High Performance Computing (HPC), security, the IIoT/IoT, social, consumer apps, semiconductor, data center, and virtual and augmented reality. Our teams are experts in virtually every vertical market including finance, healthcare, ed tech, automotive, energy, climate tech, sales/logistics, sustainability, e-commerce, legal, telecom, pharma, government, small business, Web3/crypto, agtech, HR, retail, food tech, gaming and more.

The Karbo Com team has worked extensively with both B2B and consumer tech companies, including Apple, AppDynamics, NerdWallet, Snowflake, NerdWallet, TIBCO, Hootsuite, The IoT World Conference, Equinix, Cisco, Bugcrowd, Defense.Net, Juniper Networks, DarkTrace, GoDaddy, Airbnb, Logitech, Oracle, DemandBase, TDK, Real Time Innovations (RTI), 500 Startups, Intel, NVIDIA, and more. Our clients range from stealth startups to billion-dollar global brands.
When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies, and tools.

At Karbo Com, we have a track record of delivering revenues, industry-leading stature, partners, employees, and funding.
Current clients include Hootsuite, ConsenSys, Promethean World, Penguin Computing, RTI (Real-Time Innovations), vFunction, Inseego, Mapbox, Sendinblue, Incognia, Treasury Prime, W3BCLOUD and Subtext.



Landis Communications

2032 Scott St.
San Francisco, CA 94115
415/561-0888
[email protected]
www.landispr.com

Additional locations worldwide via Public Relations Global Network

Sean Dowdall, President

Landis is a full-service public relations and marketing communications agency.

At Landis Communications Inc., we offer communications services to meet our clients’ needs and help them grow their businesses. We are a one-stop resource, acting as a strategic business partner for our clients by providing marketing, public relations and communications services. At Landis, we do it all: from developing social media marketing, content marketing and digital marketing strategies, to providing branding, positioning and crisis communication counsel. We specialize in B2B tech, autonomous mobility, green tech, health technology and biotech.

The Landis team has worked with tech brands AEye Inc., Altais, Velodyne Lidar, iTradeNetwork, Brain Health Registry, Maxthon, Selequity, TRUSTe, Sony, Sisvel, Amgen, Care4Today, Frontier Medicines and many more. Our 32 years of experience and team of senior counselors allows us to provide strategic counsel and flawless implementation to clients, while allowing room for creativity to shine.



LaunchSquad

[email protected]
www.launchsquad.com

373 Park Ave. South, 4th Floor
New York, NY 10016
212/564-3665
Mike Schroeder, SVP, New Business

333 Bush Street
San Francisco, CA 94104
415/625-8555
Jesse Odell, Co-Founder

245 Main St., 12th Floor
Cambridge, MA 02142
Amy Arthur, SVP, Finance & Operations

333 N Green Street, Suite 806
Chicago, IL 60607
Lisa Picasso, Consumer Practice Lead

LaunchSquad is an award-winning creative communications and public relations agency with offices in New York, San Francisco, Boston and Chicago and employees working virtually across 22 states and three continents. We are a group of 100+ dynamic storytellers who specialize in creating and sharing the stories of fast-growing, change-the-world companies.

Over the past 22 years, our work has helped clients raise billions of dollars in funding, fueled IPOs and multi-billion dollar exits, and taken countless upstarts from unknown brands to market leaders. LaunchSquad takes a holistic approach to storytelling through earned, owned and paid media for consumer and B2B growth stage brands across diverse industries including climate/energy, healthcare, transportation, consumer and enterprise technology, entertainment and media, e-commerce, finance, retail and more.

Clients include: Arcadia, Anyscale, General Catalyst, Goodwill Finds, Monday.com, Netflix, On Running, The Trevor Project, Uber, and Zipline.



Merritt Group, Inc.

8251 Greensboro Dr., #600
McLean, VA 22102
703/390-1500
[email protected]
www.merrittgrp.com

Alisa Valudes Whyte, CEO, Senior Partner
Thomas Rice, Executive Vice President, Partner
John Conrad, Executive Vice President, Partner
Jayson Schkloven, Executive Vice President, Partner
Shahed Ahmed, Senior Vice President, Partner
Michelle Schafer, Senior Vice President, Partner
Matt Donovan, Senior Vice President, Partner

Merritt Group is an award-winning, woman-owned strategic communications firm—and we are celebrating our 25th anniversary this year! We are a mid-sized agency based in McLean, Virginia with staff across the U.S. in San Francisco, Dallas, Boston, Denver and more. Merritt Group specializes in public relations, messaging, branding/creative, content strategy & creation, SEO, social media, demand and lead generation, website development/design and marketing infrastructure consulting.

The success of our client campaigns is grounded in our extensive domain knowledge in market moving technology areas such as cybersecurity, AI, IoT, cloud, quantum, blockchain and mobile, as well as key verticals such as government, healthcare, retail, energy & utilities, transportation, banking and more. Our philosophy starts with intrinsically understanding our clients’ target audiences, which leads to the development of powerful messaging and creative PR, marketing, content programs that drive high impact awareness, engages audiences and accelerates sales around their innovations.

At Merritt Group, we help our clients harness the power of a new era of influencers and digital technology—one that extends beyond just the mainstream media as the arbiters of reach. We are disciples of Digital PR, the confluence of traditional PR strategy, SEO, content marketing and social media. We build credibility with differentiated messaging and content that multiplies your brand impact and injects and amplifies your PR campaigns with digital strategies and tactics to reach your target audiences quickly and efficiently.

Our client roster includes organizations ranging from large, global leaders to emerging, venture-backed innovators—all with a focus on technology.



Padilla

1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
612/455-1700
PadillaCo.com

Amy Fisher, Senior Vice President
Danielle Engholm, Senior Vice President

Padilla is a full-service public relations agency that transforms brands and organizations through strategically creative communications. Our work across deep areas of sector expertise in agriculture and environmental sciences, food, beverage and nutrition, health, technology and financial services, is consistently recognized by industry partners such as PRWeek, PRovoke and PRSA, among others. Padilla operates in seven cities in the U.S. through its family of brands which includes, SHIFT, FoodMinds, Joe Smith and SMS Research Advisors.

Padilla’s Technology Practice helps complex B2B technology brands reach and influence prospective buyers and customers, partners, investors and employees through targeted, compelling brand stories. Clients include enterprise hardware, software and services, AI, cloud, IoT, big data/analytics, mobility, blockchain, networking and security, engineering and materials science organizations. Padilla’s Technology team consists of experts helping tech companies sell into verticals such as retail, hospitality and CX, health care, education, finance, marketing, industrial, agriculture and transportation.

We service technology brands of all sizes including 3M, Rockwell Automation, Battelle, Calabrio, Crisp and Direct Source.

As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.



PAN Communications

255 State St., 8th Floor
Boston, MA 02109
617/502-4300
[email protected]
www.pancommunications.com

Philip A. Nardone, President & CEO
Mark Nardone, Chief Marketing Officer
Elizabeth Famiglietti, Chief People and Culture Officer
Darlene Doyle, Chief Client Officer
Gary Torpey, Chief Financial Officer
Meg Kessler, Executive Vice President
Dan Martin, EVP, Healthcare
Juliana Allen, Executive Vice President
Gene Carozza, Senior Vice President, Technology & Head of Operations
Matthew Briggs, Senior Vice President, Healthcare
Emily Holt, Senior Vice President
Kari Hulley, Senior Vice President
Gareth Thomas, Managing Director, UK

PAN Communications is a leading integrated marketing and PR agency servicing B2B tech and healthcare brands. With 27+ years of experience, PAN helps companies transform ideas into captivating stories that align to mid- and late-stage growth strategies through the firm’s NXT Stage approach. Recognized as an Agency of the Year and Best Mid-sized Agency to Work For, PAN has office locations in Boston, San Francisco, New York, Orlando and London, as well as a growing virtual community. The agency is positioned to help brands emerge in new markets and scale globally, with experience driving integrated strategy across a variety of brands?like Rapid 7, Citrix, Quickbase, OneStream, Radial, athenahealth and Smartly.io. PAN strives to help today’s modern marketers by integrating a combination of services to better engage with target audiences and move markets.

Connected Content—Creative Storytelling—Results that Matter!

Clients include: Absolute Software, Algolia, Amwell, athenahealth, Booz Allen, Botify, Citrix, Clarify Health, Cogito, Collibra, Enthought, HealthEdge, iCIMS, LeanTaaS, Quickbase, MediaMath, Menlo Security, NTT Data Services, Optimizely, Rapid7, Toshiba/Americas, UPS Capital, and Veeam.



Racepoint Global

46 Waltham Street, 3rd Floor
Boston, MA 02118
617/624-3200
www.racepointglobal.com

4509 Creedmoor Road, Suite 201
Raleigh, NC 27612
919/882-2058

54 W 21st Street, 10th Floor
New York NY 10010
617/624-3200

Also serving clients through staffers based in the San Francisco Bay Area.

Larry Weber, Chief Executive Officer/Chairman
Bob Osmond, President
Phil Chadwick, CFO
Carolyn Regan, Senior VP, People

Society has always been propelled forward by technology. There is a growing expectation, however, that innovation must serve humanity—there must be a higher moral purpose than innovating only because we can.

We believe that the complex challenges we face as a global society can only be tackled by embracing creativity and innovation fueled by purpose. Every company in every category is in some way using technology to sustainably change the way we work, live and play.

At Racepoint Global (RPG), our mission is simple: We help our clients navigate and succeed in the new communications landscape by shaping the conversations that matter. We live at the intersection of conversation and innovation and we serve clients with channel-agnostic communications strategies that engage their target audiences in authentic and meaningful ways. Our work with clients establishes competitive differentiation and drives business impact. In 2021, RPG was named a PRWeek Top 100 U.S. integrated communications agency, a Top 15 U.S. Technology PR Agency by O’Dwyer’s, a PRovoke Global Top 250 agency and ranked in the Top 25 of Boston Business Journal’s Largest PR Firms in Massachusetts list.

Clients include: ACD/Labs, Analog Devices, Atmosic Technologies, Consigli Construction, Duck Creek Technologies, eClinicalWorks, E Ink, Infinix, MediaTek, Mythic, Panasonic Connect North America, Qlik, RISC-V, Semtech, and SiFive.



Stanton

909 Third Ave.
New York, NY 10022
212/366-5300
[email protected]
www.stantonprm.com

Alex Stanton, CEO
Tom Faust, Charlyn Lusk, Managing Directors
Liam Collopy, Matt Conroy, Katrin Lieberwirth, Mike Goodwin, Senior Vice Presidents

The Stanton team has a distinguished track record of helping leading companies and emerging innovators tell their story so media not only understand it, but want to write about it. We excel at simple, compelling explanations of complex technologies and demonstrating real-world impact. This approach moves the story beyond tech trade media to connect with broader business and financial audiences critical to strong technology brands. From launching new companies and products to cultivating relationships with business partners, industry thought leaders, analysts and influencers, our work helps tech clients capture mindshare and build leadership. Our experience spans AI and machine learning, fintech, proptech, healthtech, legaltech, secure messaging, networking, software development, and SaaS enterprise software.



Ted Miller Group, LLC

5995 SW 102 Street
Pinecrest, FL 33156 (mailing only)
305/331-8334
[email protected]
www.tedmillergroup.com

Ted Miller, Founder & Principal

Ted Miller Group founder and principal Ted Miller.Ted Miller Group founder and principal Ted Miller.

Ted Miller Group (TMG) is a fully-remote, boutique PR agency founded and based in Miami, the fastest growing tech hub in the nation. Our team is an experienced group of publicists, tech enthusiasts, strategists, writers, trend watchers, and consumers. We specialize in PR, content creation, copywriting, industry intelligence and storytelling, working with companies at various stages—from startup to enterprise—in a diverse range of technology disciplines (smart home, SaaS, consumer tech, travel, health, and more) to develop and execute meaningful campaigns that reach real audiences.

Our media relationships span across various verticals including tech, business, lifestyle, travel, health, US Hispanic and more, and our effective, highly personalized communications strategies deliver impactful and impressive results that exceed our clients’ expectations.

With offices in New York and the San Francisco Bay Area, Stanton is a full-service agency that supports our clients across a variety of communications disciplines including media relations, brand messaging, content development and marketing, executive visibility, thought leadership, digital and traditional marketing, reputation & change management, executive counsel, and social media. Our senior professionals spend the majority of their time on client work, ask tough questions, challenge assumptions, and suggest bold solutions. Clients find a home at our firm because we deliver a unique blend of smart strategy, strong relationships, innovative thinking, and first-class execution that produces business-changing results.



Tier One Partners

129 South Street
Boston, MA 02111
617/918-7060

209 W. Jackson Blvd.
Chicago, IL 60606
708/421-0083
www.tieronepr.com

Marian Hughes, Co-Founder, Managing Partner - Chicago
Sue Parente, Co-Founder, Managing Partner - Boston
Kathy Wilson, Co-Founder, Managing Partner - Boston
 
Tier One Partners delivers PR, Content, and Digital Marketing programs that drive measurable results. Our integrated marketing communications programs, and services including strategy, content, communications, creative, and digital, help technology innovators in sectors including the Cloud, cyber security, data, AI, MarTech, and energy tech “thrive on change” while remaining true to their purpose and customer value proposition.

Our proprietary Agile Communications methodology taps into the collective consciousness of technology business and consumer audiences and applies fast-acting, creative, and nimble programming to bring a brand’s vision and mission to the forefront—and keep it there.

In today’s environment of rapidly shifting market dynamics, our programs respond to those shifts while staying focused on business and marketing goals. Change creates opportunity, so we design our plans in quarterly sprints with weekly and monthly adjustment check-ins. This lets us add new strategies and tactics to drive higher, in-the-moment impact. We integrate modern PR and marketing analytics to measure program effectiveness and continuously iterate to test new strategies and approaches.

Our Agile Insights practice helps us spot trends and insert our clients’ perspectives into the national conversation at the right time when their insights matter most. We use multiple, cross-agency tools to identify and share potential trends and business issues, enabling our clients to capitalize on the most relevant thought leadership opportunities.

Co-headquartered in Boston and Chicago, Tier One is a 19-year-old, certified women owned business. We’re proud to have built brand awareness for disruptive technology organizations including Collibra, Ultimate Software, 24M, Altair, Prophix, 55, and Hitachi ID.



Trevelino/Keller

981 Joseph Lowery Boulevard, Suite 100
Atlanta, GA 30318
404/214-0722 X106 and X105
[email protected]
[email protected]
www.trevelinokeller.com
 
Founded almost 20 years ago, in the wake of the dot.com crash, Trevelino/Keller has established itself as one of the region’s most accomplished technology firms.  With a strong technology pedigree in the startup space, it has played a critical agency role in the launch of brands like Carvana and exit strategies for companies like Paymetric and NextTraq.  The firm has also successfully leveraged its experience across its practices—healthcare [SOCTelemed, Biocept], financial services [Blankfactor, FactorTrust], food and beverage [Tillster, Franklin Junction], environment [Lehigh Technologies, WinCup] and lifestyle [QBTech, Verb].

Trevelino/Keller had the distinction of launching unicorn Carvana in 2012. 10 years later, it continues to support the “unicorn” brand, introducing its largest car vending machine in Midtown Atlanta.Trevelino/Keller had the distinction of launching unicorn Carvana in 2012. 10 years later, it continues to support the “unicorn” brand, introducing its largest car vending machine in Midtown Atlanta.

One of Atlanta’s leading tech industry segments in the last 10 years has been the transformation from a payments processing hub to a broader fin-tech marketplace.  As a result, Trevelino/Keller has served as agency of record for Fin-Tech South, the annual conference backed by the Technology Association of Georgia.  Also of note is the firm’s successful work with consumer-tech, including its long-standing work in the used car market with Carvana, and more recently with tech-powered nurse staffing platform, SnapNurse, this year’s #2 Inc. 5000 company.

Of course, the firm remains heavily focused on the deep technology industry, representing brands like Adaptigent which serves the mainframe and software industries, RMS and Solonis, hospitality tech companies and Go Instore, a retail technology solution. Within Atlanta’s technology ecosystem, Trevelino/Keller is the most visible working with organizations such as Atlanta Tech Village, Atlanta Tech Angels, TechAlpharetta, Raise Forum, LaunchPad FN and Keiretsu Forum.  Not limited by geography, its emerging, middle market and national technology clients can be found coast to coast.



(W)right On Communications

402 West Broadway, 29th Floor
San Diego, CA 92101
858/886-7900
[email protected]
www.wrightoncomm.com/techpr
www.iprn.com

Grant Wright, CEO
Julie Wright, President & Founder
David Cumpston, Associate VP

We’re an agency that speaks XR, kWh, Gbps and more. We’re storytellers, strategists and creatives. And we’re standing by to evangelize your extended reality, cleantech, wireless and other technology breakthroughs.

Named one of America’s Best PR Agencies by Forbes, (W)right On Communications is a strategic communications partner who keeps pace with technology trends and PR best practices for our client partners.

Our B2B and Tech group is led by seasoned professionals. (Let’s just say that this is not our first hackathon.)  We lean into your world to become an extension of your team and bring the benefits of your technology to life through media outreach and events, thought leadership, analyst relations, social campaigns, video and digital design. From the trade show floor to the speaker’s lectern, from beta to the next generation, our media professionals get your message right and in front of the right people.

Via our worldwide agency network, IPRN, we have reach into global markets with localized communications support. And (W)right On Communications also offers experienced crisis communications, issues management, media training and presentation training plus in-house branding, design and digital productions. Connect with us at www.wrightoncomm.com.

Submit Profile for O'Dwyer's Magazine