Our November issue features the latest technology public relations trends and a close look at agencies that specialize in tech PR.
O'Dwyer's magazine, now in its 35th year, is the #1 publication for PR and marketing communications pros.
Profiles of Technology PR Firms:
5W Public Relations
299 Park Ave., Floor 10
New York, NY 10171
Ronn D. Torossian, Founder & CEO
Dara Busch, Matthew Caiola, Presidents
Since 2003, New York City-based 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations and high-profile individuals. We have a 360-degree approach to PR, social media, branding and digital marketing that delivers game-changing results to our clients.
Our Tech Practice includes clients from unicorns and Fortune 500’s across all verticals including FinTech, eCommerce, AdTech, HRTech, AutoTech, Consumer Electronics, eSports & Gaming, Legal, Cybersecurity, Cryptocurrency, B2C and B2B SAAS. The team is grounded in an entrepreneurial, agile, high-octane culture, an ideal fit for technology companies seeking visibility and relevance in today’s fast growing digital world.
The core of our success is our unmatched ability to distill the complexities of a client’s offering and convey it in ways that are both comprehensible and compelling —creating messages that resonate with all stakeholders. We understand that the technology doesn’t always drive the story and build programs that integrate corporate positioning and profiling, fundraising announcements, product launches, C-Suite visibility programs, media training, industry and analyst communications, speaking and awards programs, digital/performance marketing, IPO and SPAC programs, crisis and reputation management, and more.
Client work includes: Appian, Axiom Space, AvidXchange, CarParts.com, E2Open, Five9, Multiverse, SAP NS2, Samsung SmartThings, Therabody, Experian, Xaxis, and WeBull.
Locations: New York City and Boston
180 Varick St.
New York, NY 10014
Laura Tomasetti, CEO
Victoria Renwick, EVP & Partner
Mike Rush, EVP & Partner
360PR+ client Earin’s CEO Kiril Trajkovski demos to press the company’s latest innovation, the M-2 wireless Bluetooth earbuds, at CES Las Vegas.
Consumer technology brands—and other businesses powered by tech—must continually evolve their communications and marketing strategies to build and sustain relevance in our daily lives. 360PR+ can help. We’re immersed in the smart home, connected fitness, digital entertainment, family tech, edtech and many more solutions that enable consumers to live better. We’re not just spotting trends, we’re making them—and making headlines for our clients as a result, from widespread product reviews to feature stories that cast our clients as the thought-leaders they are. Earned media creates a strong foundation and we extend reach and impact with influencer activation and branded content, driving retail and DTC sales. Our tech storytelling has cut across both newcomer challenger brands and established players, including Jabra, Nintendo, Trek e-bikes, Honeywell appliances, Cedar Electronics, Zipcar and The Sharper Image. At 360PR+, we are experts in our craft, bringing a caliber of intel that makes us better storytellers and relationships to land the big stories that get our clients to the goal line. Learn more at www.360pr.com.
Boardroom Communications Inc.
1776 No. Pine Island Rd., #320
Ft. Lauderdale, FL 33322
Location: Miami, Fort Lauderdale, West Palm Beach, Orlando, Tampa and Naples
Julie Talenfeld, President
Don Silver, COO
Todd Templin, Executive VP
Jennifer Clarin, Michelle Griffith, Laura Burns, Eric Kalis, VPs
Boardroom Communications (BoardroomPR) is a full-service public relations and integrated marketing agency, leveraging the skills of our staff of journalists, PR and marketing professionals and multimedia specialists to provide visibility across numerous platforms. Our creative solutions increase awareness and understanding, establish credibility and ultimately improve business.
BoardroomPR bridges traditional and new media, combining print, television and radio media with excellent digital expertise in website development, social media management and email campaigns. We incorporate research, search engine optimization, pay-per-click and online reputation management and offer branding capabilities, consisting of logo, graphic design, copywriting and video production.
Bob Gold & Associates
1640 S. Pacific Coast Highway
Redondo Beach, CA 90277
Bob Gold, President
PR and marketing agency, Bob Gold & Associates is the Gold standard for data-driven Public Relations and Brand Management. The agency was founded in 1997 and along the way, Bob has been named Public Relations Society of America’s (PRSA-LA) 2019 Communications Professional of the Year. BG&A was named to the Forbes America’s Best PR Agencies list for 2021.
We focus on data and analysis through a proprietary method we call BG&A Insight™ that allows us to meet every client’s unique needs. This approach provides each client with tailored strategies for today’s digital-first world.
At Bob Gold & Associates we know Technology Public Relations. Serving as your strategic partner, we are well-versed in B2B tech PR because we’ve been a part of the tech revolution for 20+ years.
We thrive on deciphering complex information and making it easy for investors, partners, customers and the media to understand. We have an active roster of software and hardware companies and have proven success at growing a business—whether it’s in the fast burgeoning Crypto/NFT and Gaming space or in more traditional avenues such as streaming, telecommunications, IT design, and other complex business services.
Our brick & mortar offices are in Los Angeles and New York City, but we have a global reach, and your address is ours!
Clients Include: Cisco, Plume, Epik, Loftware, Blonder Tongue Labs, Future Today Inc., Commit USA, and The Hong Kong Trade Development Council, among others.
Bospar: Working From Home Since 2015.
Chris Boehlke, Curtis Sparrer, Tom Carpenter, Principals
Tricia Heinrich, Chief Content Officer
Hey! Yeah, you, the person reading this.
Is it us, or do all these agency descriptions sound alike?
“We’re an integrated global communications and marketing agency that BLAH, BLAH, BLAH.”
That’s not the kind of thinking that’s going to get you noticed.
Yet, the industry has noticed Bospar for our work in tech PR.
Forbes named us one of the best PR agencies of 2021.
PRovoke named us their innovator of the year for 2021.
PRWeek named Bospar its “Outstanding Boutique Agency of the Year” for two years in a row.PRNews included Bospar on its Agency Elite Top 100 list.
Bospar is a team of hard-driving tech PR professionals with purpose and relentless joy for what we do. We are comprised of former journalists from social and traditional media and marketing, influencer, financial, SEO and public affairs experts. As a team, we get smart on contact, build relationships and launch PR campaigns, grounded in strategy and infused with creativity.
If you want to get known fast, accelerate adoption, or drive impact, Bospar exceeds all expectations.
With breakthrough coverage and visibility, simply put: our clients speed ahead—no “BLAH, BLAH, BLAH” about it!
6560 Gunpark Dr., Suite C
Boulder, CO 80301
Terri Douglas, Co-founder and Principal
Guy Murrel, Co-founder and Principal
Catapult is a leading public relations agency for software delivery and B2B tech companies. We blend strategic narrative services, media and analyst relations, social media and content marketing to help clients define new categories, align teams, stand out and win markets. Our Strategic Narrative Marketing approach helps companies discover and share “why” they exist. We are experts at coordinating and executing high-impact company/product launches. The Catapult team has deep knowledge in all major technology markets, including DevOps, agile software development, application development, IT security, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms. Catapult’s success stems from our personal and professional service, along with partner-level account involvement and strategy. Catapult is the preferred agency for technology companies looking for both strategy and execution.
5 Wood Hollow Road
Parsippany, NJ 07054
36th and 37th Floors
New York, NY 10018
Thomas F. Coyne, CEO
Rich Lukis, President
Joe Gargiulo, Senior Vice President
Jonathan Pocius, Vice President
Christine Azzolino, Senior Account Supervisor
Amy Heidemann and Nick Noonan, right, of Karmin, perform at Casio’s launch party for the new Privia digital piano line at Edison Ballroom in New York. Casio is a Coyne PR client. (Photo by Diane Bondareff /Invision for Casio)
The world of consumer technology is ever-changing. For example, consumer technology was vastly different a year ago, a month ago, and even just a day ago. Technology has drastically altered the way we live, work and play – creating new opportunities and habits in our everyday lives.
As storytellers, our job is to communicate how that technology meets consumer needs. Being able to truly understand the nuances between varying technologies and articulating the consumers benefit is key to positioning your product, your brand, and your expertise as industry leaders. We take an integrated, channel agnostic approach to developing effective communications strategies that have helped everyone from established global brands, to leading innovators and tech startups, translate technology into knowledge.
Coyne has represented many of the most prominent and successful consumer technology brands in the world, including AccuWeather, Casio, DineTime, Engadget, Eureka, HARMAN, IMAX, KEF, littleBits, Midea, Signify, VTech, among others.
We’ve launched countless products, planned and executed scores of events and tradeshows, launched numerous breakthrough campaigns and initiatives, and helped brands navigate significant industry challenges. We live and breathe technology which not only helps us understand the space but enables us to become an extension of the communication and brand teams.
250 Hudson St., 16th Floor
New York, NY 10013
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).
Aaron Brown, EVP, B2B
Fahlgren Mortine’s B2B Peer Summit Series of in-person and digital interactions engages clients and industry thought leaders on forward-looking trends and topics.
Fahlgren Mortine helps business-to-business brands get to precisely what matters by combining data, design and creativity to build, deploy and measure integrated communications campaigns. Our buyer-centric approach delivers impact-centered strategies and tactics demonstrating a deep understanding of our clients and their customers, and the business triggers that create demand for our clients’ products and services. Fahlgren Mortine provides clients with deep knowledge and versatile resources to deliver across a full range of services including branding, public and analyst relations, media planning and buying, content marketing, social media strategy and management, advertising and digital development. Core areas of technology experience: industrial and manufacturing, logistics, data center, software and building products.
Henry Feintuch, President
Doug Wright, Vice President
In 2021, the Feintuch Communications/NCSolutions team won a PRSA Silver Anvil for their 2020 campaign reporting on the nation’s toilet paper shortages and CPG purchase trends.
Tech PR is one of the most fascinating segments in the PR industry and our team is proud to have played a key role in introducing core technologies which continue to shape the market today as well as new, cutting edge breakthroughs which will define tomorrow’s marketplace.
Yesterday’s bag phones are today’s bendable smartphones. Proprietary VIC-20, Commodore 64 and Kaypros have been displaced by light as a feather iPads, chrome books and ubiquitous PCs. Noise cancelling headphones? We introduced them. Power over Ethernet? Check.
The pace of change is quickening. And not every new product enhancement is market changing. But as story tellers, marketers and advocates for our clients, we get a charge out of positioning, launching and building market awareness. Current clients include ClassWallet (digital wallet tech for education), HDMI Licensing Authority, NCSolutions (ad/marketing tech), Leclanché (energy storage), SeaChange (advertising and streaming platforms) and ZeeVee (AV signal distribution).
Preparing to launch a breakthrough ad technology or introduce new tech for e-commerce? Looking to get analyst feedback? Or determine how to explain to shareholders why a security technology, biotech development, retail tech enhancement or fintech algorithm may change the world? Is your new green technology gearing up to fight global warming? Let’s talk!
301 East 57th St.
New York, NY 10022
Brian Sinderson, Managing Partner, New York/East Coast
Margaret Hoerster, Managing Partner, Chicago/Midwest
Jeff Seedman, Managing Partner,
San Francisco/West Coast
Flora Haslam, Managing Partner,
Naeema Ismail, Managing Partner,
With more than 175 professionals across three continents, Finn Partners is the third-largest technology agency in the world. With senior professionals in the U.S., Europe, and Asia, the firm enjoys strong global growth.
Today’s technology trends are disrupting and altering the way we engage in the world of business, completely changing dynamics across all industries. We support our clients to address trends like 5G connectivity, cybersecurity, artificial intelligence, virtual and augmented reality, machine learning, robotic process automation, blockchain, and quantum computing.
The technology revolution impacts every single company. It includes big technology giants that need to transform and articulate their relevance. It touches hot new startups that must demonstrate their potential, establish credibility, and communicate a compelling value proposition. It affects non-tech companies that need to act like technology brands by sharing unique stories that underscore how they use technology in new, innovative ways.
No matter the type of company, you need world-class, seasoned communications professionals who understand the technology landscape, reach the right decision-makers and deliver data-driven business impact.
1800 E Lambert Rd., Suite 106
Brea, CA 92821
Edward M. Yang, Managing Partner
Firecracker PR helps you get known, period. Our proven 5-step process—“Ignites”—has helped numerous technology companies rapidly scale their awareness from Day 1. Deep expertise in SaaS, AI, machine learning, cloud, mobile, health tech, smart homes, digital transformation, cybersecurity, consumer electronics, startups and more.
Companies we have worked with include Fujitsu, SRI International, Boeing, HP, Microsoft, D-Link, TP-LINK, Beyond Limits, Baylor University, the American Heart Association and many others.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal
Founded in 1997, French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001.
FWV has developed countless PR campaigns and communications strategies to help brands and innovative start-ups stand out in a complex marketplace. From using data to insert clients into conversations about the Internet of Things (IoT), creating media events to demonstrate their expertise or developing clear messaging around a complex product or issue, our work is often the foundation on which category leadership is built.
FWV’s tech PR experience includes work done on behalf of: 3Flow, A4 Health Systems, ABB, Dunn Solutions Group, Foresight Corporation, Lenovo, MDeverywhere, Neopatents, Reflexion, Saft, SAS, SkyTrak, SunCom and Time Warner Cable.
In addition to its diverse range of technology clients, FWV’s passionate team of expert storytellers works with many of the world’s leading companies and brands, including Wrangler, Proximo, Melitta, Volvo Trucks North America, the V Foundation for Cancer Research and the N.C. Department of Transportation, just to name a few.
Among FWV’s operating divisions are: FWV Fetching, a pet and veterinary PR and marketing agency; AMP3 PR, a fashion, beauty, luxury and lifestyle PR firm based in New York City; CGPR, an active lifestyle, outdoor, ski, fashion, technology and travel PR and consumer brand marketing agency based in Greater Boston; and Prix Productions, the company’s long-form content feature and documentary film division, with offices in Raleigh and L.A. FWV employs more than 130 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C., headquarters and other offices around the country.
FTI Consulting Strategic Communications
88 Pine Street, 32nd Floor
New York, NY 10005
Mark McCall, Global Segment Leader
C-suites, boards of directors, and business leaders from around the world come to FTI Strategic Communications with their most complex, business-critical issues that require diverse skill sets and integrated disciplines. As part of a global business advisory firm, we help these organizations manage change, mitigate risk and enhance their market position by combining decades of deep subject matter expertise with functional and disciplinary experience.
Our financial communications professionals serve as trusted advisors to management teams on a range of capital markets events as well as other stakeholder issues throughout the corporate life-cycle. We help clients navigate their most pressing challenges and opportunities around M&A, IPOs, restructuring, capital raising, corporate governance, ESG strategy, proxy fights, and shareholder activism. Our integrated capabilities in financial communications, corporate reputation and public affairs help clients protect and drive business value.
G&S Business Communications
111 West 33rd Street, 22nd Floor
New York, NY 10001
Steve Halsey, Chief Growth Officer
G&S Business Communications helps innovative companies change the world. Our digital team can audit, challenge and fundamentally transform your digital construct through the lens of four pillars: people, process, culture and data. Ensuring that digital is a priority for your organization is necessary to help you stay ahead of the competition. Digital transformation is no longer just hype; it’s reality. We help you maintain a competitive advantage and drive a sustained culture of innovation that drives brand preference, scales awareness, and amplifies your differentiation.
Our strategies help B2B clients meet their business goals, and our work produces meaningful results that move markets. Our commitment to measurement ensures that we are constantly learning and improving to make programs better.
Our mission is to inspire people to take action, and our vision is to fuel transformation, resulting in business growth for our clients.
The Hoffman Agency
Lou Hoffman, CEO
Kymra Knuth, EVP, North America
Steve Jursa, EVP, North America
Caroline Hsu, Mng. Dir., Asia Pacific
Mark Pinsent, Mng. Dir., Europe
Lydia Lau, VP of Global Operations
With expertise that spans digital, content marketing, and thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s award-winning work today pushes the boundaries of B2B and consumer communications.
For clients with global needs, the company operates its own offices in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their siloed structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns, leveraging content and thinking across geographies with a single-point-contact for clients. Built on the firm’s cultural foundation of teamwork and trust, this approach consistently generates better results.
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the key tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read—a far cry from the “corporate speak” that satisfies internal stakeholders. The firm also conducts storytelling workshops that orient Hoffman employees and client stakeholders around this shared goal.
Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side—measuring account people based on their “billability”—the firm adheres to the belief that if you deliver great work to the client, financial performance will follow. This fosters a culture of personal accountability and ownership, and an environment in which everyone is valued for their contribution.
222 Kearny Street, Suite 400
San Francisco, CA 94108
45 East 20th Street, 10th Floor
New York, NY 10003
323 N Washington Ave
Minneapolis, MN 55401
Heather Kernahan, Global CEO
Heather Craft, Co-Ppresident, North America
Laura Macdonald, Co-President, North America
Adrian Talbot, Chief Financial Officer
Chris Paxton, Chief Strategy Officer
Tara O’Donnell, UK Managing Director
Hotwire is a global tech communications consultancy that helps businesses better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 12 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with a partner network that includes The Hoffman Agency in Asia and VIANEWS in Brazil as well as other non-exclusive affiliate partners.
For more information, please visit www.hotwireglobal.com
685 Third Ave
New York, NY 10017
Bo Park, Managing Partner & Head of Technology and Modern Mobility PR
Matt Lindberg, Managing Director
James McCusker, Managing Director
Kevin McLaughlin, Managing Director
Alexis Blais, Senior Vice President
Dan Brennan, Senior Vice President
Katie Creaser, Senior Vice President
ICR brings equal parts business acumen, technology expertise and media savvy to every account, for clients spanning all business stages—from startups seeking to raise additional capital, growth companies with IPOs or SPACs on the horizon, organizations investing in M&A, businesses in the throws of digital transformation, and public companies seeking to elevate their brands. Comprised of former Wall Street analysts working alongside seasoned PR agency and in-house communications experts, ICR offers a unique combination of experience, contacts, and skills that helps technology companies generate the types of stories that both capture mind share and grow market share.
Embracing a roll-up your sleeves approach from senior members to associates, the team delivers results for clients across a range of sectors, including Artificial Intelligence, Automotive Technology, Digital Payments & Ecommerce, Fintech, Martech & Adtech, Data & Analytics, Cybersecurity, Crypto Currency, IT and IoT. ICR maintains offices in New York, Connecticut, Boston, Baltimore, San Diego, San Francisco and Beijing.
Clients: EVGo, Dynatrace, HARMAN (wholly owned subsidiary of Samsung Electronics), Joby Aviation, Marqeta, Mobileye/Intel, Payoneer, QuantumScape and TechStyle Fashion Group.
INK Communications Co.
2717 South Lamar Blvd., #1087
Austin, TX 78704
Starr Million Baker, CEO & Co-Founder
Kari Hernandez, CSO & Co-Founder
Blair Poloskey, Sr. VP & Partner
Good work with good people makes for a good life at INK Communications.
At INK, telling technology stories is in our DNA. We partner with companies across a variety of industries to overcome communication challenges, outthink the competition, and connect with the people who matter most to them. As a full-service marketing communications agency, we integrate public relations, content, digital, creative, analytics, and research to help clients realize their business goals. Our programs are designed with the calculated intent to be there before and move beyond the predictable — it’s our client service philosophy. Equally important is our commitment to our culture and each other. We are a women-owned business and an equal opportunity employer that welcomes everyone to the team. We thrive on collaboration, take pride in our ability to lead in real time, and work hard to live our mission – good work with good people makes for a good life.
With offices in Austin and Denver, our 50 specialists span North America and enjoy a flexible and connected work environment.
Clients include: ACTIVE, Agoro Carbon Alliance, argodesign, Bluetooth SIG, CoreLogic, CORT, Ed-Fi Alliance, Effectual, Enel North America, International Food Technologists (IFT), Khoros, M Holland, NI, Outside, Semtech, SiFive, StatsPerform and uStudio.
601 Fourth St., Suite 204
San Francisco, CA 94107
Additional offices in Boston, Seattle, Washington, DC and Redwood City
Julie Karbo, Founder & CEO
Karbo Communications is a top ranked, integrated technology PR and digital marketing agency that delivers sales and market leadership. With Karbo Com, you don’t get bench players. You get the industry’s top marketing and PR teams working with you every day, whether it’s elevating brand identity, scoring top tier media recognition, deploying content marketing strategies, driving traffic, building communities, or pioneering partnerships. We’ve pioneered marketing and PR efforts across categories and industries, such as cloud/SaaS, mobile, the IIoT/IoT, social, data, analytics, apps, marketing and advertising tech, security, high performance computing, AI, augmented reality and telecom.
The Karbo Com team has worked extensively with both B2B and consumer tech companies, including Apple, AppDynamics, NerdWallet, TIBCO, Hootsuite, Penguin Computing, The IoT World Conference, Equinix, Cisco, Defense.Net, GoDaddy, Fox Digital, Airbnb, Logitech, Oracle, TDK, RTI, 500 Startups and Intel. Our clients range from stealth startups to billion-dollar global brands. When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies and tools. At Karbo Com, we have a track record of delivering revenues, industry-leading stature, partners and funding.
Current clients include Hootsuite, Promethean World, Penguin Computing, RTI (Real-Time Innovations), Gurobi, vFunction, Sweep, Worthix, Airspace, Sendinblue, Incognia, CoreAVI and Subtext.
340 Pine St.,
San Francisco, CA 94104
LaunchSquad is a strategic communications and public relations agency with offices in San Francisco, New York, Boston, and Chicago (but currently operating entirely remotely).
Since 2000, we’ve focused exclusively on helping innovative and fast-growing companies build their brands, become market leaders and change the world. Our expertise spans both consumer-facing and B2B clients in a variety of industries, including consumer technology, enterprise software, healthcare, fashion, retail, media & entertainment, e-commerce, education, finance, energy and more.
We work with our clients to deeply understand, shape and illuminate their stories and then share and spread them through an integrated mix of earned and owned media strategies, from media relations and content marketing to social media and visual storytelling. We have an unlimited amount of energy and enthusiasm for new ideas, and that passion translates to smart, hard work. Over the last 20 years, our team has collected deep media relationships and insights, and are consistently tapped into the trends, issues and challenges driving our clients’ industries. We spend time in the trenches every day, delivering real results and exceeding expectations.
Current clients include American Giant, Getty Images, ICF, iHeartMedia, Monday.com, Netflix, NOBULL, Nutrafol, Trevor Project and Uber among dozens of other fast growth private and public companies.
8251 Greensboro Dr., #600
McLean, VA 22102
Alisa Valudes Whyte, CEO, Senior Partner
Thomas Rice, EVP, Senior Partner
John Conrad, EVP, Senior Partner
Jayson Schkloven, EVP, Senior Partner
Shahed Ahmed, SVP, Senior Partner
Michelle Schafer, SVP, Partner
One of Merritt’s foundational values is giving back to our community, and it has served as an integral part of what makes our agency culture unique and sought after. In addition to ongoing volunteer time off programs, we plan an annual Merry Week of Giving that allows our team to partake in a week of off-site and in-office volunteer efforts, one of which you see pictured here. We’ve partnered with DC Central Kitchen for the past 5 years to ensure our local community is able to enjoy the holiday season.
Merritt Group is an award-winning, woman-owned strategic communications firm founded in 1996 in Northern Virginia. We are a mid-sized agency with locations in McLean, Virginia, San Francisco, California and North Texas. Merritt Group specializes in public relations, content creation, marketing, social media, demand and lead generation, analytics and measurement, and marketing infrastructure consulting.
The success of our client campaigns are grounded in our extensive domain knowledge in hot technology areas like cybersecurity, AI, IoT, cloud, and mobile, as well as verticals such as government, healthcare, supply chain, finance, and more. Our philosophy starts with intrinsically understanding our PR clients’ target audiences, which leads to the development of powerful messaging and creative marketing, PR, content programs that drives high impact awareness, engages audiences and accelerates sales around their innovations.
Our client roster includes organizations ranging from large, global tech leaders to emerging, venture-backed innovators.
Merritt Group’s philosophy starts with understanding our clients’ target audiences and markets and developing powerful messages and creative programs that create awareness for their innovations. Our in-depth knowledge of our clients’ competitors, industry trends and influencers turns our campaigns into immediate ROI for their business.
We pride ourselves on delivering insightful, strategic communications approaches that take full advantage of the intersection of media, digital and creative based on analytical research. While the landscape has evolved, our passion for consistently delivering high-quality, well-executed creative campaigns is undiminished. Our goal is to help the world’s most inspiring companies share viewpoints that get people talking and keep their audiences engaged. We also have built our business on the expertise of our people by procuring and developing the industry’s best talent. We foster innovation and experimentation that allows our people to develop their careers to their fullest potential and, in the process, deliver incredible service and value to our clients.
At Merritt Group, we are family. We are go-getters, authentic, and love a balanced and fulfilling work life. The agency places employee culture as a top priority, which has resulted in an industry-low turnover rate.
3 Connaught House
25 Grove Road
Surbiton, London, KT6 4DP.
+44(0)20 8255 5225
Rose Ross, Managing Director
With over 20 years experience in B2B technology PR and marketing, boutique agency Omarketing helps its clients eclipse their competition. Its team of specialists have a wealth of experience working with growing startups all the way through to established international names. Omarketing’s effective campaigns are tailored to its clients in sectors including AI, big data, cloud, IoT, security, storage and much more.
1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
Amy Fisher, Vice President/Technology Lead
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency helps clients transform by building, growing, and protecting their brands and reputations worldwide through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors.
Padilla’s Technology Practice helps complex B2B technology brands reach and influence prospective buyers and customers, partners, investors and employees through targeted, compelling brand stories. Clients include enterprise hardware, software and services, AI, cloud, IoT, big data/analytics, mobility, blockchain, networking and security, engineering and materials science organizations. Padilla’s Technology team consists of experts helping tech companies sell into verticals such as retail, hospitality and CX, health care, education, finance, marketing, industrial, agriculture and transportation.
We service technology brands of all sizes including 3M, Rockwell Automation, Calabrio, Crisp, Direct Source and Outlier.
Padilla is an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Transform with purpose at PadillaCo.com.
255 State St., 8th Floor
Boston, MA 02109
Philip A. Nardone, Pres. & CEO
Mark Nardone, Executive VP
Elizabeth Famiglietti, Executive VP, Human Resources
Darlene Doyle, Executive VP, Client Relations
Gary Torpey, Executive VP, Finance
Gene Carozza, Dan Martin, Nikki Festa O’Brien, Meg Kessler, Senior VPs
Gareth Thomas, Managing Dir., UK
PAN Communications is a leading integrated marketing and PR agency servicing B2B tech and healthcare brands. With 25+ years of experience, PAN helps companies transform ideas into captivating stories that align to emerging, mid and late-stage growth strategies through the firm’s NXT Stage approach. Recognized as Technology Agency of the Year and Best Mid-sized Agency to Work For, PAN has office locations in Boston, San Francisco, New York, Orlando and London, as well as a growing virtual community in the US and UK. The agency is positioned to help brands emerge in new markets and scale globally, with experience driving integrated strategy across a variety of brands like Citrix, Radial, GYANT, athenahealth, OneStream and Payoneer. PAN strives to help today’s modern marketers by integrating a combination of services to better engage with target audiences and move markets.
Connected Content—Creative Storytelling —Results that Matter!
Clients include: 908 Devices, Absolute Software, airSlate, Amdocs, App Annie, athenahealth, Bazaarvoice, ByMiles, Cedar, Citrix, CloudBees, Definitive Healthcare, Degreed, Human, Hyperscience, Igloo, MediaMath, NTT Data, OneStream, Payoneer, PatientsLikeMe, Quanterix, Quorum Software, Radial, Rapid7, Smartly.io, Sailpoint, Software AG, UPS Capital, VEEAM and Waters.
46 Waltham Street, 3rd Floor
Boston, MA 02118
8601 Six Forks Rd., #400
Raleigh, NC 27615
717 Market St., 6th Flr.
San Francisco, CA 94103
3 Waterhouse Square,
London EC1N 2SW
+44 (0) 208 811 2474
Larry Weber, Chief Executive Officer/Chairman
Bob Osmond, President
Phil Chadwick, Chief Financial Officer
Carolyn Regan, Senior Vice President, People
Society has always been propelled forward by technology. There is a growing expectation, however, that innovation must serve humanity—there must be a higher moral purpose than innovating only because we can.
We believe that the complex challenges we face as a global society can only be tackled by embracing creativity and innovation fueled by purpose. Every company in every category is in some way using technology to sustainably change the way we work, live and play.
At Racepoint Global (RPG), our mission is simple: We help our clients navigate and succeed in the new communications landscape by shaping the conversations that matter. We live at the intersection of conversation and innovation and we serve clients with channel-agnostic communications strategies that engage their target audiences in authentic and meaningful ways. Our work with clients establishes competitive differentiation and drives business impact. In 2021, RPG was named a PRWeek Top 100 U.S. integrated communications agency, a Top 15 U.S. Technology PR Agency by O’Dwyer’s, a PRovoke Global Top 250 agency and ranked in the Top 25 of Boston Business Journal’s Largest PR Firms in Massachusetts list.
Capabilities: Communications Foundation & Brand Strategy, Reputation & Relationship Management, Editorial & Content Development, Industry, Technology & Thought Leadership, Tradeshows, Events & Experiences, Visual Design & Content Creation, Digital & Social Media and Measurement
Cients include: ACD/Labs, Atmosic Technologies, CHIPS Alliance, The Commission on the Future of Mobility, Consigli Construction, Duck Creek Technologies, eClinicalWorks, E Ink, Infinix, John Deere, MediaTek, Mythic, Panasonic System Solutions Company of North America, Qlik, RISC-V, Semtech and Tapcheck
Raffetto Herman Strategic Communications
Seattle & Washington DC
1111 3rd Ave., Ste. 1810
Seattle WA 98101
John Raffetto, CEO
David Herman, President
Hally Wax, Senior Vice President
Emily Porro, Senior Vice President
RH Strategic is focused on the future. We partner with clients who are disrupting the future of their industries; we invest in the futures of our incredible team members; and we contribute to readying the communications industry for the future ways society will consume and share information. We do more than simply meet the needs of our clients today—we craft campaigns that will power our clients’ growth tomorrow.
We go deep to explore industries and have established our success in representing clients whose missions we are proud of. From launching LiDAR technology for self-driving cars, to promoting widespread adoption of new modes of home healthcare and education during the pandemic, to publicizing cybersecurity thought leaders, RH Strategic tells the stories of innovators with an over-the-horizon view of our future world.
This is why our team of more than 30 pros comes to work every day excited to challenge the status quo and introduce the world to the new market leaders. RH Strategic is based in Seattle and Washington DC, with team members nationwide. We are a partner in the Worldcom Public Relations group, spanning 132 offices in 115 countries on six continents.
153 West 27th Street, Suite 505
New York, NY 10001
Rebecca Honeyman, Co-Founder and Managing Partner
Greg Mondshein, Co-Founder and Managing Partner
Kristen Stippich, Executive Vice President, Client Services
Sara Ajemian, Senior Vice President, Insights & Engagement
Karlsson Banks, Vice President, Consumer
Amanda King, Vice President, Enterprise
Since its inception in 2017, SourceCode Communication’s philosophy has centered on changing technology conversations by injecting humanity, empathy, and an emphasis on storytelling back into technology communications. We believe that if we can make the end user emotionally connect with a brand, we can more effectively change perceptions and behavior. Over the last four years, SourceCode has used this philosophy to fuel its growth into an award-winning communications marketing agency delivering measurable business impact to brands across D2C, Health & Wellness, Consumer Lifestyle, Consumer Technology, Financial Technology, Mobile, Cloud & Telecoms, Insights & Engagement, Analytics, and Enterprise Technology. The agency also proudly runs the Diversity Marketing Consortium™, a 501c3 using communications to amplify Black-, female-, and other minority-owned businesses, as well as WeRaise PR launched earlier this year to support, and champion, working parents within the communications industry. For more information, please visit www.sourcecodecommunications.com.
880 Third Ave.
New York, NY 10022
Alex Stanton, CEO
Tom Faust, Charlyn Lusk, Managing Directors
Liam Collopy, Matt Conroy, Katrin Lieberwirth, Mike Goodwin, SVPs
The Stanton team has a distinguished track record of helping leading companies and emerging innovators tell their story so media, not only understand it, but want to write about it. We excel at simple, compelling explanations of complex technologies and demonstrating real-world impact. This approach moves the story beyond tech trade media to connect with broader business and financial audiences critical to strong technology brands. From launching new companies and products to cultivating relationships with business partners, industry thought leaders, analysts and influencers, our work helps tech clients capture mindshare and build leadership.
With offices in New York and the San Francisco Bay Area, Stanton is a full-service agency that supports our clients across a variety of communications disciplines including media relations, brand messaging, content development and marketing, executive visibility, thought leadership, digital and traditional marketing, reputation & change management, executive counsel, and social media. Our senior professionals spend the majority of their time on client work, ask tough questions, challenge assumptions, and suggest bold solutions. Clients find a home at our firm because we deliver a unique blend of smart strategy, strong relationships, innovative thinking, and first-class execution that produces business-changing results.
Tech Trailblazers Awards
3 Connaught House
25 Grove Road
Surbiton, London, KT6 4DP.
+44(0)20 8255 5225
Rose Ross, Managing Director
The Tech Trailblazers Awards is an industry-renowned global awards program dedicated to the enterprise technology startup ecosystem. The program recognizes and rewards technological and commercial innovation and entrepreneurial excellence. The awards are open to all private companies under seven years old that are privately funded or VC backed (Series C or earlier). Categories include AI, Big Data, Blockchain, Cloud, Containers, Developer, Diversity, Female CxO, Fintech, Firestarters, IoT, Investment, Male CxO, Mobile, Networking, Security and Storage.
Despite the continued presence of COVID in 2021, Trevelino/Keller anticipates its best year to date in terms of revenue and year over year growth. Paramount to that success is the firm’s technology practice which continues to successfully leverage its strong vertical practices while also standing horizontally as a pure tech play. Ongoing work and success in the food-tech space with brands like Tillster and Franklin Junction play critical roles in serving the restaurant market with technology to drive delivery, kiosks and host kitchen solutions. With healthcare being particularly important in the pandemic environment, the firm also sees continued success in the health IT space with SOC Telemed and SnapNurse which positions itself as tech-powered nurse staffing.
The firm has continued its work in the fin-tech space with its representation of Fin-Tech South, the annual conference backed by the Technology Association of Georgia. Consumer-tech work in the used car market with Carvana, boating and marine ecommerce with upstart Boatzon and soon to be launched DiscoverRoad, serving the outdoor travel space, all reinforce the firm’s ability to showcase the breadth of its industry expertise in the direct to consumer space.
Of course, the firm remains heavily focused on the deep technology industry, representing brands like Adaptigent which serves the mainframe and software industries, 5Q, an IT service company and Go Instore, a retail technology solution.
As Atlanta continues to establish itself as one of the country’s technology growth sectors, Trevelino/Keller continues to leverage its depth with emerging and middle market brands and its strategic partnerships with organizations such as Atlanta Tech Village, Atlanta Tech Angels, TechAlpharetta, Raise Forum, LaunchPad FN and Keiretsu Forum. Not limited by geography, its emerging, middle market and national technology clients can be found coast to coast.
UPRAISE Marketing + Public Relations
111 Maiden Lane, #540
San Francisco, CA 94108
Tim Johnson, President
Victoria Guimarin, Vice President
The UPRAISE Marketing + Public Relations team
UPRAISE is the smart, savvy, scrappy agency driven to help organizations grow and build their brands through integrated campaigns, anchored with aggressive, creative strategy. Services include energized media and analyst relations, compelling content, engaging digital and social media, captivating design and video, and breakthrough events. If you want “yes men” and “yes women,” you’ve come to the wrong place. If you’re looking for an agency that thinks big but sweats the details, you’ve come to the right place!
55 W Monroe St., 39th Floor
Chicago, IL 60603
Additional offices in San Francisco, Seattle, Boston and Atlanta
Mike Santoro, CEO
Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. For two decades, we’ve pushed the limits of what B2B marketing can do to get the results and recognition our clients deserve. We pride ourselves on helping B2B brands reach their goals—whether that’s increasing revenue, pushing into new markets, attracting top talent, going public or getting acquired.
Our mission is to accelerate the growth of B2B companies. Through strategic programs tailored to meet our clients’ needs, we offer a full range of marketing expertise—from strategy to execution—to provide endless possibilities for B2B brands.
Our integrated approach drives awareness, credibility and conversions for 100+ B2B technology and professional services clients worldwide. A nine-time Inc. 5000 honoree, we’re one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, San Francisco, Seattle, Boston and Atlanta.