Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry. Don’t forget to check out our rankings of the top agencies specializing in food & beverage PR >>
Profiles of Food & Beverage PR Firms:
180 Varick Street
New York, NY 10014
200 State Street
Boston, MA 02109
At 360PR+, you could say that food and beverage is our bread & butter, given our extensive experience working with food brands spanning every aisle of the grocery store in addition to food media, recipe sites, grocery distributors and retailers, food apps, kitchen appliances and more. With a passion for helping consumers eat and live better, our purposeful work helps consumers tackle not just what’s for dinner, but also bigger-picture challenges such as living more sustainably and reducing food waste.
Chef and TV personality Judy Joo on location for a 360PR+ produced content series filmed in Korea, celebrating client Nasoya’s culinary heritage. When the plant-based brand, best known for its tofu, launched its new vegan Kimchi line, 360PR+ orchestrated an integrated campaign that introduced the authentic Korean flavors to homes across the US through earned media and digital content.
Our Food & Beverage team members are in constant contact with the tastemakers—food influencers including top chefs, RDs, cookbook authors, Instagrammers and of course media—who determine what consumers put into their grocery carts and on their tables. Our award-winning campaigns break through, educate and drive velocity at retail. They keep our clients present and relevant across the year as we help brands insert into and own a myriad of food occasions—and create news ones to get media, buyers and consumers to stand up and take notice.
It’s why some of the most loved and trusted companies and brands have chosen 360PR+ as their partner: America’s Test Kitchen, Buitoni, Giant Food supermarkets, illy coffee, Juicy Juice, Nasoya, One Degree Organics, Pete and Gerry’s Organic Eggs, Silver Hills Sprouted Bakery, Sunny D and UNFI (United Natural Foods, Inc.) to name a few.
360PR+ is a certified women-owned business and a member of PROI Worldwide, offering clients reach and expertise in 100+ cities.
1427 Third Street Promenade,
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the go-to PR agency for lifestyle brands hungry for a real piece of the marketshare. Fresh and seasoned, our boutique agency is comprised of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. Our media strategies are meaty, creative and on-point because they are backed by a thoughtful process that considers the particular world of each brand.
Recent Awards: PR Week, Best Places to Work; LA Business Journal, Best Places to Work; One Planet Awards, Gold—PR Campaign of the Year; One Planet Awards, Bronze—Product Launch of the Year.
Clients include: Aquamar Seafood, Barebells, Bushwick Kitchen, Calavo, Electrolit, Golden West Food Group, KOE Kombucha, Mary’s Gone Crackers, Meat District, NadaMoo!, Nature’s Path Organic Foods, Pickle Juice, Skinny Butcher and Willamette Valley Pie Company.
820 Los Vallecitos Blvd., Ste A-C
San Marcos, CA 92069
Nikki Carlson, Co-Founder & Co-President
Kailynn Bowling, Co-Founder & Co-President
Kristen Wessel, VP of PR & Digital Marketing
Lydia Vargo, VP of Global Strategic Accounts
ChicExecs is an award-winning PR and marketing agency bringing brands to the next level with the integrated marketing plans focusing on PR, retail strategy, social media, social influencers and digital marketing tactics. By offering a multi-channel marketing plan, ChicExecs helps small businesses find their way into retail stores like Target, Nordstrom and more, while earning attention from The Today Show, People, FOX News, AllRecipes, Buzzfeed and more. Nikki and Kailynn, the founders of ChicExecs believe in fueling entrepreneurial spirit both with clients and within the company, which is why ChicExec members are driven to earn results for their clients across all channels. Working with clients across the food space including Better Body Foods, DINO Bars, Just The Cheese, and more, ChicExecs works to make new brands category leaders with creative and driven-strategies.
Carolyn Izzo Integrated Communications (CIIC PR)
NY + Miami
Carolyn Izzo-Feldman, Founder & CEO
Amy Sedeño, Vice President & Partner
CIIC PR onsite in Miami to celebrate the launch of Jovē’s “Greatest Summer Ever! Hydration Truck Tour” in celebration of National Hydration Day. Watch video on YouTube
PR & Social Media for the food & beverage, travel & tourism, hospitality, real estate, and lifestyle industries.
CIIC PR is an award-winning, full-service public relations, social media and communications firm specializing in creating dynamic campaigns for the food & beverage space. Our publicists bring many years of experience from several of the country’s top PR firms. For 25 years, CIIC has been dedicated to servicing food & beverage brands with top-tier public relations campaigns and award-winning results.
CIIC got its start by putting Krispy Kreme Doughnuts on the map when they first launched in the Northeast. Since then, CIIC has represented many leading F&B brands, including Jovē Water, Stadaconē Gin, Sovány Beverage Company, Florida Wine Academy, 305 Wines, The Original Soupman, Opal Apples, Barton & Guestier Wines, Bibigo Foods, Morton’s The Steakhouse, Kona Red Beverages, Coney Island Brewing Company, New Leaf Beverages, California Pizza Kitchen, Bohlsen Restaurant Group, and more.
We are adept at launches, openings, and franchisor relations, and are known for our networking expertise and extensive contacts in the trade, media, and influencer categories, which we leverage to increase the level of reach, media coverage and access for our clientele. From working with key influencers and A-list media, to arranging appearances on network television shows, managing product sampling, and planning top-level events in your key markets, our goal is to strategically and creatively deliver the best results at the best value.
CIIC is a woman-owned & operated business (WBENC Certified) and a proud member of latamPR, furthering our reach in Mexico and Latin America for brands looking to expand their footprint.
For more information or to inquire about new business opportunities, contact 845/358-3920 x 11 or email [email protected]
Learn more about us at www.ciicpr.com.
Coyne Public Relations
5 Wood Hollow Road
Parsippany, NJ 07054
36th and 37th Floors
New York, NY 10018
Thomas F. Coyne, CEO
John Gogarty, President
Tim Schramm, Executive Vice President
Stacy Bataille, Senior Vice President
Coyne PR helps to solidify the PEEPS® Brand as a pop culture icon and extends its presence beyond the Easter season each year at PEEPSFEST®, a family-friendly New Year’s Eve celebration.
The food and nutrition space has been a cornerstone of Coyne PR since the agency’s inception more than thirty years ago. Coyne has represented many of the most trusted brands in the world, including Keurig Dr Pepper, Del Monte Foods, Newman’s Own, Chiquita, In the Raw, Eggland’s Best, Entenmann’s, Just Born Quality Confections, Perdue Foods, General Mills, PepsiCo, Kraft Foods, The Hershey Company, Campbell’s, McCormick, and Perrigo’s infant formulas, among others.
Coyne combines insight-driven strategy, cutting edge creative elements and flawless execution to achieve goals for clients, whether they be category leaders or challenger brands. We immerse ourselves in our clients’ business, becoming an extension of the communication and brand teams.
We create compelling storytelling and match these skills with our broad and deep media relationships to drive new levels of attention for brands. Through proprietary tools, we identify, engage and activate the influencers who reach a brand’s audience authentically and understand how to tap into and amplify the voice of brand evangelists. Our registered dietitian network, consisting of 100+ influential and connected RD’s and nutritionists, can be utilized to build, launch, and sustain campaign initiatives. We’ve introduced scores of products, launched numerous breakthrough campaigns, and helped brands navigate significant industry challenges and crisis situations.
250 Hudson St., 16th Floor
New York, NY 10013
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).
Evins Communications Ltd.
830 Third Avenue
New York, NY 10022
Mathew Evins, Chairman
Louise Evins, CEO
Jacqueline Long, COO
Pamela Pincow, Vice President Food, Wine & Spirits
At Evins we know that the secret to building brand relevancy, consumer engagement and organic advocacy is through exceptional storytelling, and nowhere do stories come alive with more passion and lasting emotion than at the table. For over 30 years, Evins’ Food, Wine & Spirits (FWS) practice has been crafting and communicating stories about brands, experiences and people. Over the last three decades, we have been honored and privileged to partner with brands including Colgin Cellars, Beefeater, Cakebread Cellars, Chef John Currence, Courvoisier, Crown Maple, Double Cross Vodka, H-Factor, Laphroaig, Maker’s Mark, Old Overholt, Schaller & Weber, SmartWater, Tequila Avion, Trinchero Napa Valley, Vitamin Water and countless others. We are the driving force behind a number of the most iconic brands, personalities and trends in the food and beverage industry. We pioneered the practice of “seeded organic self-discovery” marketing, and we take great pride in being the leading practitioners of seamless “no fingerprints” public relations and influencer engagement. The Evins FWS Group skillfully creates experiential events, programs, and promotions in conjunction with compelling and inspiring media coverage that catalyze organic conversation and storytelling. Transparent in our practices, relentless in our commitment to results, and passionate about transforming client challenges into opportunities, Evins has become a trusted and indispensable partner to our clients. Learn more about what we can do for you by visiting us at www.evins.com.
A Division of Off Madison Ave
San Francisco-based Fineman PR is consistently recognized for its award-winning food and beverage programs. From coining the term “Brand PR” in the 90s, to driving the natural foods boom, to servicing prestigious wine clients—Fineman PR has a tenured reputation that prioritizes substance over spin.
Fineman PR specializes in Brand PR, crisis communications and digital marketing for a full range of food and CPG categories, including organic foods, better-for-you functional foods, candy, and wine and spirits.
The firm demonstrates why a client’s brand promise merits audience trial and trust. Fineman PR’s high-profile crisis communications work is nationally renowned and includes food safety issues and product recalls, labor negotiations, activist demonstrations, brand defamation, high profile legal action and workplace accidents. We safeguard and reinforce client reputations and excel in building category leadership for our clients.
Recent client experience includes full-service marketing communications and issues management for Peet’s Coffee; Foster Farms poultry; regional event marketing and brand awareness for Dunkin’ Donuts; Amy’s Kitchen corporate and brand initiatives.
Fineman PR’s core services include proactive media relations; leadership positioning for brands and company executives; influencer relations; media training; cause marketing and community relations; and internal, trade and retailer communications.
In 2020, Fineman PR joined forces with Off Madison Ave, a Phoenix-based integrated marketing agency with deep digital, creative and social experience. This enhances the firm’s ability to provide a range of additional marketing, creative and digital solutions to both firms’ diverse roster of clients.”
Lorne Fisher, CEO / Mng. Partner
Jenna Kantrowtiz, SVP / COO
Lauren Simo, SVP
Ashley Davidson, VP
Matt Ritter, VP
Founded in 2004, Fish is a national PR agency that has helped some of the fastest-growing restaurant brands achieve their business goals. We’re proud to serve some of the industry’s leading companies, including Inspire Brands, FOCUS Brands, Blaze Pizza, Freddy’s Frozen Custard & Steakburgers, Smoothie King, Bojangles, and Caribou Coffee, among many others. Our restaurant experience runs deep. From brand building, national consumer and B2B PR, and influencer marketing to franchisee recruitment, local grand openings, and crisis management, we’ve done a lot in the restaurant space. Our strategic media relations campaigns consistently land our partners coverage in the most widely read and watched consumer and business outlets nationwide. We love developing creative ways to get media talking about the brands we work with—and getting customers talking about them, too. Fish is based in Fort Lauderdale, Florida, with operations in Tampa, Dallas, Washington, D.C., Chicago, Atlanta, and London.
200 N. Broadway
St. Louis, MO 63102
Kristie Sigler, Americas Food, Agribusiness & Beverage (FAB) Lead
FleishmanHillard understands where food has been and where it’s going—philosophically and literally—as we work in every link of the food chain. Our global, cross-functional team of more than 160 FAB specialists includes passionate foodies, farm kids, registered dietitians, food scientists, policy experts, former journalists, government officials, issues and crisis specialists, social storytellers and agriculture experts.
Food is no longer just functional; it’s emotional, it’s an expression of self. Influencers are using their forks to promote a wide range of political and cultural agendas. Consumers want to know more about how food is raised and produced. The need for authenticity has never been greater, which is why we connect our farm-to-fork approach with our social, innovation and technology experts to identify emerging global change agents (issues and individuals) to help companies engage differently with the individuals who are shaping what and how we eat and drink.
If you’d like to learn more, please contact Kristie Sigler, [email protected]
330 South Wells, 4th Floor
Chicago, IL 60606
Erin DeSimone, MS, RD, LDN, FAND
At FoodMinds, we put passion into practice by harnessing global scientific affairs & communications; global food & nutrition affairs; influencer & stakeholder engagement; and healthy, sustainable food systems strategies to address business and public health objectives. FoodMinds is a collective of passionate nutrition experts—policy wonks, trend watchers, dietitians and storytellers—that helps organizations navigate a complex food system, from farm to table, to grow their business and nourish the world. The only agency with nearly 20 registered dietitians, as well as a Global ExpertBench™ of nutrition science, policy and communication professionals, we’re boldly transforming the way the world thinks about food, nutrition and health to help our clients tell a better story.
FoodMinds, a division of Padilla, works with more than 30 leading commodity boards, food companies, brands and associations in the U.S. and around the world, including several Fortune 500 companies. Between FoodMinds and Padilla Food + Beverage, we are consumed by food. Together, we’re re-imagining why, what and how the world eats and drinks—to help build a stronger, flourishing future for all. Our services span the ecosystem of food, beverage and nutrition—from scientific research, market insights and nutrition affairs, to branding, digital, and integrated health professional and consumer marketing communications.
Contact us at www.foodminds.com to get started.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal
French|West|Vaughan (FWV), the Southeast’s leading public relations, public affairs, advertising and digital media agency, is home to one of the country’s largest Food & Beverage practice areas. FWV is ranked No. 15 on the list of the nation’s largest PR firms overall (2021 O’Dwyer’s Ranking of Top U.S. PR Firms) and has been in the top 20 for more than two decades.
FWV specializes in creating maximum brand exposure through integrated campaigns that include earned media, promotional partnerships, celebrity endorsements, sponsor relations, event management, social media, influencer marketing, experiential activations and trade shows. The firm has vast experience with product launches in B2C and B2B channels, as well as in strategic counsel on issues related to environmental topics, supply chain, manufacturing and product recalls.
This broad range of expertise, including the evolving communications and content technologies utilized by consumers and the industry, has enabled FWV to support some of the most sought-after F&B brands in the world, including Melitta Coffee, Moe’s Southwest Grill, BurgerFi, Certified Angus Beef, RealEats, The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI, Simply Orange), 3 Loves, ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, Atlantic Natural Foods, Lidl, Whole Foods Market, Smithfield Chicken ‘N Bar-B-Q, the N.C. Pork Council and North Carolina SweetPotato Commission. Our past and present client roster in the beer, wine and spirits category includes Proximo (Pendleton Whisky), Brown-Forman (Jack Daniel’s), Diageo North America (Bulleit Bourbon), Deutsch Family Wine & Spirits (Josh Cellars, Yellow Tail, The Calling), BRAND Napa Valley, Grain and Barrel Spirits, Mother Earth Brewing, St. Michelle Wine Estates and the N.C. Beer and Wine Wholesalers Association. The agency has also produced award-winning campaigns for celebrity chefs Christine Hazel, Jeff Mauro, Lorena Garcia and Aliya LeeKong, among many others.
FWV is the only N.C.-based public relations firm to capture National Agency of the Year honors, something it has now done 22 times. Founded in April 1997 by agency Chairman & CEO Rick French, FWV employs more than 130 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh (headquarters), New York City, Los Angeles, San Francisco, Greater Boston and Tampa offices.
One World Trade Center, Floor 68
New York, NY 10007
Grace Leong, CEO
Jonathan Lyon, Chief Operating Officer
Gigi García Russo, Chief Innovation and Growth Officer
Contact: [email protected]
Samara Farber Mormar, CMO
HUNTER is an award-winning, integrated consumer marketing firm and the second largest food and beverage agency in the United States. Our creative approach and client-led orientation has led to some of the most enduring client relationships in the business including TABASCO® Brand Pepper Sauce, HUNTER’s first partner 33 years ago, and still a client today. Others include some of America’s most iconic and beloved companies and brands including Smithfield, Diageo North America, Pompeian, Mrs. T’s Pierogies, Chicken of the Sea, King’s Hawaiian, POST Consumer Brands and Danone.
With offices in New York, Los Angeles and London and partnerships that extend our reach globally, HUNTER’s 200-person firm is perhaps best known for executing strategic, creative, equity building campaigns that drive conversation and insert brands firmly into the lifestyles of their target consumers. From the traditional days of “tasting is believing” to the modern world of #instagood #foodporn, food and beverage is in our DNA. For today’s consumer, food and drink are one of the primary pathways in their pursuit of health and happiness. Eating, drinking, cooking and dining are critical parts of family connection, entertainment and self-care rituals with people spending more time in the kitchen than ever before. Through a powerful blend of our staff’s passion for food culture, relationships with food influencers and prowess for strategic consumer marketing, we help brands to become part of these rituals by inserting them into the right moments in time through the right mediums and right mouthpieces.
In addition to our core competencies, we offer specialized services for these clients including recipe development and photography; relationships with bartenders, mixologists, chefs and celebrity food influencers in both social and traditional media; and partnerships with government and non-profit organizations driving the conversations about food and beverages today.
HUNTER served as the founding member of the Food + Beverage division of the Public Relation Society of America, and conducts an annual Food News Study, to help keep our clients abreast of what is making news in the industry and which media consumers trust most.
685 Third Ave., 2nd flr.
New York, NY 10017
Established in 1998, ICR partners with its clients to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to approximately 1,000 clients across more than 20 industry groups. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore, San Francisco and Beijing. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR and LinkedIn.
Clients: Albertsons Companies, B&G Foods, Beyond Meat, Boot Barn, Checkers & Rally’s, Darden Restaurants, Dutch Bros Coffee, First Watch, Fogo de Chao, Herbalife Ltd., Hostess, Laird Superfood, Limoneira, lululemon athletica, Macaroni Grill, Next Level Burger, Nomad Foods, Olo, Planet Fitness Inc., Portillo’s, Ruth’s Chris, Sav A Lot, Shake Shack, Sullivan’s Steakhouse, Texas Roadhouse, The Duckhorn Portfolio, The National Restaurant Association, The One Group, Tilray Brands, Torchy’s, Utz Quality Foods, Williams-Sonoma, Inc. and 7 Brew.
Lambert & Co.
1420 Broadway St., Suite 100
Detroit, MI 48226
Detroit. Grand Rapids. New York City. Phoenix. Saint Louis.
Michelle Olson, APR, Chief Executive Officer
Jeff Lambert, Founder & Chairman
Don Hunt, President/Partner
Matt Jackson, Chief Brand Officer, Partner
Mike Houston, Managing Director, Partner
Kimberly Hoyle, Managing Director, Sales & Marketing
Lambert works closely with the team at Moose Tracks Ice Cream on all of the brand’s digital and traditional public relations efforts for a truly integrated approach. From new flavor launches to social media content development to elaborate product photoshoots, Lambert is a trusted partner to the Moose Tracks team.
Lambert & Co. is a brand communications agency positioned as the Challenger Agency for Challenger Brands™ to serve emerging and established brands with integrated marketing strategies that encourage new product trials and build brand affinity. Our experience includes nearly every aisle and segment, including salty snacks, beverages, deli, produce, dairy, beer and spirits, juices, functional foods, breakfast bars, frozen foods, salsas and more. Our core difference is the priority we place on business outcome versus agency output—this philosophy has helped Lambert stand apart as an organization where leaders grow, and clients stay. While we are an independent firm, we have innovative partnerships with global MBE and WBE multi-cultural marketing agencies to complement our in-house team of creatives, PR practitioners, web developers, social and paid media experts and multimedia producers. Our cross-functional collaboration allows us to effectively manage the content machine that drives new discovery and understand the evolution of today’s consumer journey. We know how to build extraordinary brand relevance and help our clients achieve their strategic goals.
1460 Broadway, 1st Floor
New York, NY 10036
Los Angeles Headquarters
Lindsey Carnett, CEO & President
Corporate R&D Chef and Product Development Manager, Ken Fryer, showcases the Seafood Medley by Harvest of the Sea at a product education event in Los Angeles with Marketing Maven.
Named to the 2017 and 2018 Inc. 5000 List of Fastest Growing Companies in America and Entrepreneur magazine’s 2016 Entrepreneur 360 List as one of the Most Entrepreneurial Companies in America, Marketing Maven’s sophisticated share of voice and sentiment analysis tools help to shape campaign strategy for food and beverage clients. Aligning with influencers and utilizing grassroots social media tactics, paired with traditional media relations, generates significant impact for clients.
From an online cooking school to patented functional ingredients, the bicoastal team at Marketing Maven knows how to navigate food and beverage PR, influencer and social media campaigns. We specialize in showcasing your brand and increasing sales with unique pitch concepts distributed to top media for national TV, radio, newspaper, magazine and online coverage.
Marketing Maven is a federally recognized Native American Owned 8(a) and WOSB certified company. We are also a certified Small Business (SB) with the California Department of General Services (DGS) and a certified Women’s Business Enterprise (WBE) with the Women’s Business Enterprise National Council (WBENC).
3934 S Corbett Ave.
Portland, OR 97239
Jen Maxwell-Muir, Founder + Principal
Maxwell is an independent marketing agency of thinkers and doers motivated by leaders and change-makers in the natural food, wellness and hospitality industries. Our creative work carries meaningful stories, engaging content and impactful campaigns across the mediums that matter most. Our aim is to deepen connections, seize opportunities for growth and make a positive impact on behalf of our clients.
At our office in Portland, Oregon, we provide integrated communications support for category upstarts, game changers and brand leaders who are ready to expand their reach and impact, with areas of expertise in traditional public relations, influencer marketing, social/digital marketing, custom culinary content creation, digital advertising and branding & design. Some of our current clients include Bob’s Red Mill, Dave’s Killer Bread, USA Pulses, McMenamins and Cypress Grove.
As a woman-owned business, Maxwell is a mission-driven agency that believes in the power of good, with a commitment to sustainability both internally and on behalf of our clients, and a focus on spending agency time giving back to the community.
The current Maxwell team consists of 23 independent and curious thinkers inspired by the world around us and motivated by the potential of businesses to do good. Maxwell’s rally cry is do better for tomorrow.
4 World Trade Center
150 Greenwich Street, 48th Floor
New York, NY 10007
Kristen Ingraham, Senior Vice President, Food + Beverage Group Lead
Padilla’s Food + Beverage Practice is one of the strongest and most experienced in the country. Balancing deeply rooted expertise with cutting-edge insights and technology, Padilla’s team navigates complex challenges and delivers award-winning solutions.
Located in the media capital of the world—and anchored by its state-of-the-art culinary studio, The Cookery—Padilla’s Food + Beverage Practice represents beloved brands and marketing cooperatives for all audiences: consumer, foodservice, retail and beyond.
Padilla’s team includes consumer brand builders; wine and spirits aficionados; digital strategists and e-commerce experts; storytellers and publicists; retail authorities and registered dietitians; culinary curators and recipe developers; and research, trends and insights specialists.
Padilla is a full-service public relations agency that transforms brands and organizations through strategically creative communications. Our work across deep areas of sector expertise in agriculture and environmental sciences, food, beverage and nutrition, health, technology and financial services, is consistently recognized by industry partners such as PRWeek, PRovoke and PRSA, among others. Padilla operates in seven cities in the U.S. through its family of brands which includes, SHIFT, FoodMinds, Joe Smith and SMS Research Advisors. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.
450 Lexington Avenue
New York, NY 10017
Louise Pollock, President
Pollock Communications encouraged milk consumption through a strategic digital campaign engaging millennial influencers and moms to #MakeMilkMoments with their families and share their special memories on Instagram or Twitter.
Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media, virtual and live events and trade shows, foodservice, school foodservice and retail support, target influencer engagement, crisis management, third-party alliance building, and science activation for food, beverage, health, wellness, and lifestyle clients. We keep our finger on the pulse of the latest health and wellness trends through our annual What’s Trending in Nutrition survey conducted in partnership with Today’s Dietitian. Our survey research generates media coverage in leading consumer food and nutrition publications and garners placements for our clients. We leverage the survey insights to align clients with news-making trends and inform their strategies to develop and execute impactful and successful communications campaigns.
Pollock pioneered communications for the functional food movement, creating some major food trends including making tea the healthy drink of millennials and making chocolate a healthy indulgence. Most recently, Pollock won numerous industry awards for its #MakeMilkMoments digital campaign driving milk nostalgia, enjoyment and consumption for American Dairy Association North East. We positioned Moon Cheese as the perfect snack to garner national media coverage, awareness and sales. On behalf of the Tea Council of the USA, the agency engaged millennials through a creative, award-winning social media campaign that inspired tea lovers to share their #IndividualiTEA, resulting in an increase in social followers and increased awareness for National Hot Tea Month and tea benefits among a key target. For the Cranberry Marketing Committee, Pollock harnessed the power of social media to capitalize on Friendsgiving, the trendy millennial holiday, to break through the digital noise and reinvent the cranberry.
For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers B2B and B2C results that change perceptions and protect and enhance a brand’s position in the market.
In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who are often quoted in consumer outlets like Cosmopolitan and Parade because they can address health & nutrition issues that are top-of-mind for today’s print, broadcast, and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results—every time.
Clients include: American Dairy Association North East, American Pulse Association, Cranberry Institute, Cranberry Marketing Committee, Danone North America, Dash, L-Nutra, Mankai, Moon Cheese, National Watermelon Promotion Board, Orgain, PepsiCo, Inc., Tea Association of the USA, Tea Council of the USA, USA Dry Pea & Lentil Council and USA Rice Federation.
950 3rd Ave., Floor 8
New York, NY 10022
Amy Binder, Founder and CEO
Atalanta Rafferty, Co-Founder and Head of Food, Drinks & Nutrition Practice
Driving business results for food and beverage companies, brands and associations is at the core of RF|Binder’s communications and consulting experience in the food industry. Our creative work has made food and beverage brands not only pantry staples but also cultural icons. With the growing demand to build a more sustainable food future, one of our specialty areas is working with emerging food innovators, from food technology and plant-based companies to category disruptors.
We’ve developed award-winning consumer and corporate campaigns across QSR, restaurant, CPG brands, B2B ingredients, wine, beer and distilled spirits brands, country trade groups and industry associations. We have built reputations by creating highly targeted, integrated marketing and communications campaigns and handled a range of issues from product recalls, in-store incidents, customer complaints and activists’ campaigns.
RF|Binder is a fully integrated communications and consulting firm—powered by strategy, creativity, analytics and purpose. We are independent, entrepreneurial, and woman-owned. RF|Binder is headquartered in New York City, with offices in Boston, Los Angeles and San Francisco and people on the ground across the country.
SPM Communications, Inc.
2332 Irving Blvd., Ste 110
Dallas, TX 75207
Suzanne Parsonage Miller, President and Founder
For more than 20 years, SPM has worked with food, beverage and restaurant clients to tell their unique stories as the food and nutrition landscape has evolved. We’ve drawn on our deep brand and crisis management roots over the past two years to help clients continue working through the challenges of the prolonged pandemic while building and maintaining relationships with their key audiences.
We integrate earned media relations, influencer partnerships, events and paid social media strategy to create campaigns that increase brand awareness and meet business objectives, whether those are sales goals, franchise development, new market entry or company acquisition.
In addition to building food and restaurant brands, we help protect brands through our robust crisis communications practice. We’ve managed more than 5,000 crises and our media protocol is currently deployed in more than a thousand restaurant and retail locations nationwide.
Our culture-driven agency was founded on our “No Jerks” policy, which fosters strong agency-client relationships with mutual trust and respect and leads to greater creativity, productivity and true partnership between agency and client. SPM has been lauded as a PR industry “Best Places to Work” and was named to Forbes’ inaugural “America’s Best PR Agencies” list.
Additional food, beverage and restaurant brand experience includes Nothing Bundt Cakes, Tropical Smoothie Cafe, Chuck E. Cheese, Community Coffee, Pollo Campero, RW Garcia, Miller’s Ale House, Shipley Do-Nuts, Veggies Made Great, Hopdoddy Burger Bar, Peter Piper Pizza, la Madeleine, Velvet Taco, Chipotle, Bruegger’s Bagels, True Food Kitchen, Stubb’s Bar-B-Q sauces, Van’s Foods, Boulder Organic, Lantana Hummus, Golden Island Jerky, Whataburger and many more.
1540 Broadway, 40th Floor
New York, NY 10036
Tony Signore, CEO & Managing Partner
Mike Costabile, Managing Partner
Maeve Hagen, President
For its first year as an Official Vodka Sponsor of the NFL, Smirnoff partnered with Taylor to conduct an independent study that found 2% of adult football fans are not able to watch the Super Bowl. For Smirnoff, even one football fan missing the Super Bowl is too many. So, the world’s no. 1 vodka journeyed to the frozen tundra of Alaska to bring Super Bowl LVI to a group of hard-working, football-loving, ice road trucking, gold miners who lack the modern-day amenities to tune into the Big Game. Super Bowl Champion Vernon Davis was the face of the campaign, showing up in top-tier national media reminding everyone that Smirnoff is truly For the People. Stay tuned - the fun continues in 2022.
As “Shapers of Influence,” Taylor partners exclusively with category leading, purpose driven consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.
Named “Consumer Agency of the Decade” by The Holmes Report, Taylor is headquartered in New York with offices in Charlotte and Los Angeles. The agency provides a full array of services including: brand planning; creative; digital strategy and social media; strategic media relations; consumer insights; D,E,&I; measurement and evaluation; event creative and production, and talent procurement and training.
Taylor develops and executes marketing communications programs for category leading food and beverage brands, including —for more than 35 years—Diageo, the world’s leading premium drinks business. Via social campaigns and strategic media relations, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for Diageo’s adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others.
The agency also partners with leading consumer packaged food brands for a wide range of services, including product introductions, sponsorship activations, and digital strategy/social activation.
Dean Trevelino, Founder & Principal
Genna Keller, Founder & Principal
Trevelino/Keller focuses on driving franchise sales for Roy Rogers. A recent 10-store deal with One Holland Corp. restaurant group was inked in 2021 for growth in the Greater Cincinnati area.
Trevelino/Keller continues to build a strong and diverse food and beverage portfolio with some of the most iconic and recognizable brands in the industry. Its established food & beverage practice has experienced success through both its franchise work as well as its ability to cross fertilize across its technology practice, supporting a portfolio of food-tech clients.
Trevelino/Keller had the opportunity to continue support of Nathan’s Famous, its food donation efforts in New York, its progressive ghost kitchen restaurant strategy, the launch of a new concept, Wings of New York and the re-launch of Arthur Treacher’s. In addition to Nathan’s fully integrated work, the firm successfully delivered franchise public relations and leadgen strategies for another classic brand, Roy Rogers, which is seeing success in building out its Mid-Atlantic footprint.
Entering the new year, Trevelino/Keller has been supporting the West Coast launch of the plant-based industry’s newest player, UnMeat, out of Manilla from global brand, Century Pacific Food. The brand intends to compete with the likes of Impossible and Beyond with “familiar” ingredients priced at, yes, the cost of meat.
On the food-tech side of the house, the firm is working with established player, Tillster which has been empowering restaurants to expand their online ordering capabilities. In 2021, T/K began work with Franklin Junction, an early pioneer of Host Kitchens to optimize existing restaurant infrastructure to serve established brands.
The agency recently launched T/K Raise—www.tkraise.com—its corporate social responsibility platform designed to raise awareness and funds for non-profits identified by its staff. It launched the program focusing on ATL Family Meals which feeds restaurant employees affected by COVID.
Wilks Communications Group
448 N LaSalle Drive, 9th Floor
Chicago, IL 60654
Gardi Wilks, President
Brad Wilks, Managing Director
Sarah Hintze, VP of Consumer & Food
Wilks Communications Group is an award-winning PR and integrated marketing communications agency with a proven track record built over 25+ years of helping food, beverage and spirits clients strengthen their brand awareness, enhance consumer engagement and drive sales.
Our client engagements range from brand campaigns and product introductions to earned and social media programs, influencer partnerships, content marketing, digital advertising, website creation and design, and more. Our expertise is derived from years spent as big agency leaders, communications professionals within large consumer packaged goods companies, as food journalists, bloggers and digital strategists. We pride ourselves on our deep understanding of food and beverage trends and helping food brands build strong emotional connections with their consumers and customers. We are results-oriented and purpose-driven, which is why many of our client relationships span years and even decades.
118 N. Peoria, 4th Floor
Chicago IL 60607
David Zapata, CEO and Founder
Jennifer Lake, Executive Vice President
Stephanie Poquette, Senior Vice President
Zapwater Communications, Inc. is an award-winning integrated communications agency specializing in trendsetting food and consumer brands. Headquartered in Chicago, the agency also has offices in Los Angeles and Miami.
The team has extensive experience leading food and beverage brands, including wine and spirits, gluten-free and non-GMO product lines and specialty products. The agency’s food and beverage campaigns are driven by passion and metrics-driven results, and our multidisciplinary services include a mix of digital engagement, experiential tactics, influencer and media relations and social media.
Current clients include Burpee Home Gardens, Fleurs de Prairie, GoodSam Foods, Hestan Culinary, Layer Cake Wines, Snapdragon Foods and Sonoma Gourmet.