Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry.
O'Dwyer's magazine, now in its 33rd year, is the #1 publication for PR and marketing communications pros.
Profiles of Food & Beverage PR Firms:
5W Public Relations
230 Park Avenue, 32nd Floor
New York, NY 10169
Ronn D. Torossian, President & CEO
It’s hard to open a magazine, scroll through social media or turn on the television without seeing information about a new food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories.
With new brands, lines, products, and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce.
From facilitating the launch of new products to developing long-term creative strategies that ensure maximum traditional and social media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled.
We understand the food and beverage space and are experts at crafting compelling Public Relations narratives for health and wellness beverages, alcohol and spirits, functional beverages and much more.
Client experience include Sparkling ICE, ZICO Coconut Water, Anheuser-Busch, Evian Natural Spring Water, Santa Margherita Wines, Whole Foods Market, GAEA, Viki’s Granola, M&Ms, Welch’s Fruit Snacks and many others. We get food and beverage PR.
Artisan Production House
110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
Erin Lahey Schwitter, Producer/Partner,
Kara Leibowitz, Producer/Partner, firstname.lastname@example.org
Artisan Production House is a full-service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers). Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Additional services include stunning branded content food videos, original book promotional videos and select matchmaking between celebrity talent and brands.
Our clients include Food Network, Penguin Random House, The Wonderful Company, Le Creuset of America and commodity boards ranging from the National Onion Association to Grapes from California.
At The Table PR
301 W. Platt Street, Suite 414
Tampa, FL 33606
Cheryl A. Miller, CEO
At The Table PR has been committed to food, beverage, restaurant and agriculture commodity marketing for 35+ years. We are a full-service boutique agency offering overall branding, strategic planning, social media strategy and implementation, media relations, international marketing, blogger coordination, local store marketing, franchise marketing, videography, product launches, advertising, packaging and design, food photography, grand opening PR and marketing and special event planning and implementation.
From the farm to the table, At The Table PR is dedicated to serving our clients by promoting their brands with our team of experienced professionals and creative partners, specializing in all areas of the food industry. We represent a diverse group of clients, from pecan and produce farms to vineyards, all the way to the tables of some of the best eateries. Our relationships with our clients are forged with trust and integrity and the desire to bring the freshest ingredients and finest products and services to the table.
Results are what matter to us, so we continually try to produce fresh ideas and create long-term relationships. We offer each client the personal involvement of a customized team of skilled, passionate professionals.
Whether your objectives are to increase sales, strengthen consumer loyalty, build your brand or improve your public image, we have saved a place for you at At The Table PR.
1427 Third Street Promenade
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE PR is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE PR has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution. BLAZE PR senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE PR is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.
Clients include: Chronic Tacos, KOE Kombucha, Liquid IV, Patina Restaurant Group, Perfect Hydration, Robeks, Stonefire Grill, Tom’s Urban and Weihenstephan
BML Public Relations
25B Vreeland Road, Suite 215
Florham Park, NJ 07932
Brian Lowe, President/CEO
John Gramuglia, Vice President
Tricia Ryan, Vice President
Meredith DeSanti, Vice President
BML Public Relations is an award-winning, consumer-focused PR agency with experience representing some of the planet’s most recognized brands within the food, beverage and franchised restaurant categories. Simply put: WE. GET. EARNED. MEDIA.
We provide unparalleled creative strategy capturing each brand’s personality and combine it with our never-satisfied approach to media relations to generate impactful traditional and social media coverage. From creating the infamous Pumpkin Spice Pizza; to stirring the World’s Largest Hot Chocolate; to unveiling the nerve-striking Gender Reveal Lasagna; to revving it up at Monster Jam; and knighting an entire town to Lords and Ladies; nothing is out of reach. We have a proven track record for driving consumer traffic and increasing bottom-line.
We’re experienced newsjackers, daily blockers and tacklers, media mavens, crisis communicators, true partners and team players. If this is something your brand needs, give BMLPR a buzz. We’d love to run some ideas by you.
Boardroom Communications Inc.
1776 N Pine Island Road, Suite 320
Fort Lauderdale, FL 33322
Offices: Miami, Fort Lauderdale, WPB, Naples, Tampa
Julie Talenfeld, CEO
Don Silver, COO
Laura Burns, VP
Michelle Griffith, VP
When restaurants and chefs seek out the very best and brightest Florida PR and marketing experts, they count on Boardroom Communications (DBA BoardroomPR).
We are a full-service public relations and integrated marketing agency delivering results for some of Florida’s top restaurant brands and dining destinations. By utilizing a combination of both new and traditional media, our clients have an edge in rising above Florida’s highly competitive food and beverage market.
For 30 years, clients have turned to BoardroomPR for creative solutions to increase visibility, establish credibility and build their brand and their buzz. Our highly experienced team of former journalists, multimedia specialists and senior marketers have worked with some of the state’s top chefs and highly-successful restaurant brands. Services include media relations, social media and influencer marketing, event planning, video production and media training.
Whether you are a specialized, new restaurant concept, or a statewide brand looking to expand further, we can help turn up the volume and take your business to the next level. BoardroomPR has the experience and know-how to get the job done.
215 South Broad Street
Philadelphia, PA 19107
Marc Brownstein, President and CEO
Erin Allsman, Managing Director
Laura Emanuel, Director of Public Relations
At Brownstein Group, our food and beverage PR practice is varied, results-driven and strategic. Whether you’re launching a restaurant in a new locale, hosting a tasting event for the media or looking to better communicate your story to the public, we work with you to create a plan that is not just going to make headlines but meet business objectives.
From creating digital and on-the-ground activations to orchestrating integrated campaigns, our expertise has spanned a number of clients in this space, including P.J. Clarke’s, The Halal Guys, Wonder Ball, The Palm Restaurant, La Colombe and Guy Fieri’s Philly Kitchen + Bar at Harrah’s Philadelphia. Brownstein Group’s industry know-how, combined with our team’s passion, gives us the ability to concept and execute ideas that result in continued success for our clients.
Carolyn Izzo Integrated Communications (CIIC)
NY / Miami
Carolyn Izzo-Feldman, President & Founder
On behalf of our client Opal Apples, CIIC brought the Opal Orchard NYC pop- up to the Big Apple to celebrate National Apple Day in October 2018.
Carolyn Izzo Integrated Communications (CIIC) is a highly respected public relations firm in the food and beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for 22 years, CIIC has been dedicated to servicing food and beverage brands with top-tier public relations campaigns and award-winning results.
CIIC got its start by putting Krispy Kreme Doughnuts on the map in the Northeast in the ’90s. Since then, CIIC has represented a number of F&B brands, including The Original Soupman, Sandella’s, Morton’s The Steakhouse, Kona Red Beverages, New Leaf Brands iced teas and lemonades, California Pizza Kitchen, The Bohlsen Restaurant Group, Coney Island Brewing Company, Opal Apples, Barton & Guestier Wines, Beekman 1802 and more. We are adept at launches, openings and franchisor relations, and we are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage, and access for our clientele.
The CIIC team is made up of enthusiastic and connected PR professionals. Your CIIC service includes day-to-day principalled servicing from company executives, media specialists in New York and Miami who can build and escort an A-list media tour, arrange your appearance on network television shows, manage product sampling, and plan top-level events in your key markets. It is our implicit goal to deliver the best value and the best results.
830 Third Avenue
New York, NY 10022
Mathew Evins, Chairman
Louise Evins, CEO
Drew Tybus, SVP Food, Wine & Spirits
At EVINS we know that the secret to building brand relevancy, consumer engagement and organic advocacy among consumers is through exceptional storytelling, and nowhere do stories come alive with more passion and lasting emotion than at the table.
For over 30 years, EVINS’ Food, Wine and Spirits (FWS) Practice has been telling the stories of the brands, experiences and people that shape the way consumers engage and enjoy. We are gratified and honored to have a number of client relationships for more than a quarter of a century, helping brands including Cakebread Cellars, Chef John Currence, Crown Maple, Maker’s Mark, Nat Sherman Cigars, Tequila Avion, SmartWater, Trinchero Napa Valley and countless others convey their stories to the audiences that matter most to them. We are the driving force behind a number of the most iconic brands, personalities and trends in the food and beverage industry, we pioneered the practice of “seeded self-discovery” marketing, and we take great pride in being the leading practitioners of seamless “no fingerprints” public relations and influencer engagement.
The EVINS FWS Practice skillfully combines the intense personal interests and proven professional expertise to create programs and attention-getting media coverage that bring hidden stories to the forefront. Transparent in our practices, relentless in our commitment to results, and passionate about solving the challenges facing our clients, EVINS has become a trusted and indispensable partner to our clients.
The EVINS FWS Practice is nimble enough to act quickly and produce impactful results, while also able to provide clients with the structure, organization and attention-to-detail that are hallmarks to the EVINS approach. Learn more about what we can do for you by visiting us at www.evins.com.
530 Bush Street, Suite 403
San Francisco, CA 94108
For 30 years, San Francisco-based Fineman PR has been consistently recognized for its award-winning food and beverage programs. From coining the term “Brand PR” in the 90s, to driving the natural foods boom, to servicing prestigious wine clients—Fineman PR has a tenured reputation that prioritizes substance over spin. The agency specializes in Brand PR, crisis communications and digital marketing for a full range of food and CPG categories, including conventional and organic foods, nutritional supplements, confections and wine and spirits.
Fineman PR excels in building category leadership for its clients. We demonstrate why a client’s brand promise merits audience trial and trust. Fineman PR’s high-profile crisis communications work is nationally renowned and includes food safety issues and product recalls, labor negotiations, activist demonstrations, brand defamation, high profile lawsuits and workplace accidents. We safeguard and reinforce client reputations.
Recent food and beverage programs include full-service marketing communications and issues management for Foster Farms poultry; regional event marketing and brand awareness for Dunkin’ Donuts and media relations and influencer engagement for Loch and Union Distilling, Quintessa and Materra Family Vineyards.
Fineman PR specialties for food and wine clients include proactive media relations; leadership positioning for brands and company executives; influencer relations; social/digital content strategy and development; media training; cause marketing and community relations; and internal, trade and retailer communications. Fineman PR’s lifestyle, wine and spirits divisions add specialty services tailored to each client’s needs.
301 East 57th St., 4th Flr.
New York, NY 10022
Alicia Young, Founding Managing Partner (NY)
Missy Farren, Managing Partner (NY)
Wendy Lane, Managing Partner (Portland)
FINN Partners uses a holistic lifestyle approach and integrated marketing strategy to build buzz, drive trial and help clients exceed their marketing and sales goals. We deliver this by assembling teams of seasoned experts — a talented mix of media relations strategists, content developers, digital specialists, designers and more —that thrive on helping clients break through.
With almost 700 professionals across the U.S., Europe and Asia, FINN brings diverse backgrounds and viewpoints to the table. Our food, beverage, wellness and lifestyle experts have their fingers on the pulse of the evolving media landscape and developing industry and consumer trends. We offer clients a big picture perspective, drawing on these insights to develop campaigns that will set your brand apart and inspire action among your target audiences—online and offline.
FINN’s award-winning campaigns have produced measurable results for national and international brands ranging from wine, beer and spirits; beverages; natural, organic and specialty foods; foodservice concepts and retailers including Applegate, Auntie Anne’s, Carvel, Cinnabon, International Olive Council, Jamba Juice, Lumi Juice, Marine Stewardship Council, Olympia Provisions, Omaha Steaks, Peet’s Coffee, Pernod Ricard, Redhook, Save-A-Lot, Steaz, Snake River Farms, The Wine Region of Rioja, Treasury Wine Estates, Tree Top, Trichero Family Estates and Whole Foods Market.
117 NE 2nd Street
Fort Lauderdale, FL 33301
Lorne Fisher, CEO/Managing Partner
Jenna Kantrowitz, COO/SVP
Lauren Simo, VP
Fish’s in-depth experience in franchising helps us customize national and local programs for our clients that drive both consumer engagement and franchise sales. Our services range from national and local media relations, franchisee recruitment, grand openings, influencer relations and cause marketing to crisis communications. Our focus is to meet and exceed our clients’ business goals by providing strategic counsel and marketing support that goes beyond traditional public relations.
We’re proud to serve systems of all sizes, from emerging foodservice brands to some of the industry’s leading concepts and pride ourselves on becoming your PR partner. Clients include Dunkin’, Denny’s, Jersey Mike’s, FOCUS Brands, Captain D’s, Chicken Salad Chick, Tropical Smoothie Café, Sizzler and more.
328 S. Jefferson St., Suite 750
Chicago, IL 60661
Laura Cubillos, RD
650/860-5010 ext.301 Office
At FoodMinds, we put passion into practice by harnessing science, public affairs, food values and communication to meet our clients’ business and public health objectives — a capability we created and define as food and nutrition affairs. FoodMinds is the only agency with more than 20 registered dietitians, and a Global ExpertBench™ of nutrition science, policy and communication professionals around the world. Capabilities include: food and nutrition affairs; sustainable and nutritious food systems engagement; personal wellness strategy; food values insights; strategic planning; thought leadership; partnerships and coalitions; health professional and influencer communication; influencer mapping; strategic insights; consumer engagement and media relations. We are not just another PR agency. We help our clients tell a better story.
FoodMinds works with more than 30 leading commodity boards, food companies, brands and associations in the U.S. and around the world, including several Fortune 500 companies. Contact us to learn more.
FoodMinds is a division of Padilla, an independently operated, globally resourced public relations and communication company with offices across the United States and an AVENIR GLOBAL company. Between FoodMinds and Padilla Food + Beverage, we are happily consumed by food all the time. Together, we’re re-imagining why, what and how the world eats and drinks—to help build a stronger, flourishing future for all. We are building, growing and protecting brands and reputations by creating purposeful connections with the people who matter most to our clients. Together, our services span the ecosystem of food, beverage and nutrition—from research and insights to branding, creative and digital, to marketing communication and The Cookery, our culinary studio.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal
French/West/Vaughan (FWV), the Southeast’s leading public relations, public affairs, advertising and digital media agency, is home to one of the country’s largest Food & Beverage practice areas. FWV is ranked among the nation’s 15 largest PR firms overall (2018 O’Dwyer’s Ranking of Top U.S. PR Firms) and has been in the top 20 for more than a decade.
FWV specializes in creating maximum brand exposure through earned media campaigns, promotional partnerships, celebrity endorsements, sponsor relations, event management, social media, influencer marketing, experiential activations and trade shows. The firm has vast experience with product launches in B2C and B2B channels, as well as in strategic counsel on issues related to environmental topics, supply chain, manufacturing and product recalls.
This broad range of expertise, including the evolving communications and content technologies utilized by consumers and industry, has enabled FWV to serve some of the most sought-after F&B brands in the world, including Melitta Coffee, Moe’s Southwest Grill, BurgerFi, Certified Angus Beef, The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI, Simply Orange), ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, the N.C. Pork Council and North Carolina Sweet Potato Commission.
Our past and present client roster in the beer, wine and spirits category includes Proximo (Pendleton Whisky), Brown-Forman (Jack Daniel’s), Diageo North America (Bulleit Bourbon), Deutsch Family Wine & Spirits (Josh Cellars, Yellow Tail), BRAND Napa Valley, Grain and Barrel Spirits, Mother Earth Brewing and the N.C. Beer and Wine Wholesalers Association.
The agency has also produced award-winning campaigns for celebrity chefs Christine Hazel, Jeff Mauro and Lorena Garcia, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, Atlantic Natural Foods, Lidl, Whole Foods Market and Smithfield Chicken ‘N Bar-B-Q, among many others.
FWV was winner of The Holmes Report 2016 Consumer Agency of the Year and the Bulldog Reporter 2017 Consumer, Midsize and North American Communications Agency of the Year. It has captured 15 National Agency of the Year honors over the past two decades. Founded in April 1997 by agency Chairman & CEO Rick French, FWV employs 113 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.
Charleston / Atlanta / Fort
Facebook: Hemsworth Communications
Samantha Jacobs, Founder and President
Michael Jacobs, COO
A dynamic, full-service PR agency with several offices across the United States, Hemsworth is one of the fastest-growing firms within the food and beverage sector. With three distinctive divisions — Food/Wine/Spirits, Travel/Tourism, and Franchising/Business Services — Hemsworth represents renowned global powerhouses as well as fresh, up-and-coming brands. Services include brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership and event planning.
Unlike traditional PR agencies, Hemsworth is dedicated to crafting customized communications programs that are infused with personal, passionate client service and positively contribute to each client’s bottom line. The result? Award-winning work for the agency and its clients. A recent and noteworthy accolade, Hemsworth was named one of the Top Agencies to Work for in the United States in 2018, recognized for the agency’s unique, forward-thinking culture.
Clients within Hemsworth’s Food, Wine & Spirits portfolio include I Heart Mac & Cheese, JWB Prime Steak & Seafood; Walgreens Gridiron Grill-Off Food, Wine and Music Festival; Steelpan; Stems & Skins; Jackrabbit Filly, Gatsby’s Joint and many more.
Hunter Public Relations
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Contact: email@example.com (Samara Farber Mormar)
In celebration of its 150th anniversary, TABASCO® brand Pepper Sauce wanted to capture the attention of food-loving millennials around the world with one cohesive message. Knowing that wherever they call home, the target consumer sees food as an experience through which they explore the world, Hunter executed TABASCO ® Global Kitchen birthday parties in 20 markets globally. Each had a food market theme, reinforcing TABASCO® Sauce’s role in contemporary global fare, from Korean fried chicken to ramen, tacos, and even ice cream. In addition to this scalable event concept, Hunter developed a unifying identity and style guide for the 150th anniversary campaign, along with a library of digital content, creative assets, and influencer tools.
Hunter is an award-winning, integrated consumer marketing firm and the second largest food and beverage agency in the U.S. Hunter’s creative approach and client-led orientation has led to some of the most enduring client relationships in the business including TABASCO® Brand Pepper Sauce, who was our first partner 30 years ago, and still a client today. Others include some of America’s most iconic and respected companies and brands including Post Consumer Foods, Diageo North America, Smithfield, and Pompeian.
With offices in New York and London and a strategic footprint in markets across North America, Hunter’s 120-person firm is perhaps best known for creative, equity building campaigns that drive conversation and insert brands firmly into the lifestyles of their target consumers. From breaking through the “dusty” single malt whisky category to make Lagavulin go viral, to curing #DairyEnvy by correcting common misconceptions about lactose-free products, and setting the first-ever Guinness World Records™ title for the Largest Grilling Lesson for Smithfield, there’s very little Hunter hasn’t tackled in the food and beverage arena.
In addition to our core competencies, we also offer specialized PR services for food & beverage clients including: recipe development and photography; culinary + nutritional trade shows; food service + industrial campaigns; partnerships with government and non-profit agencies; third-party research development; relationships with bartenders, mixologists, chefs and celebrity food influencers, as well as health care professional outreach.
Hunter served as the founding member of the Food + Beverage division of the Public Relation Society of America, and conducts an annual Food News Study, now in its 16th year, to help keep our clients abreast of what is making news in the industry and which media consumers trust most.
685 Third Ave., 2nd flr.
New York, NY 10017
Established in 1998, ICR partners with companies to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 650 clients in approximately 20 industries. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore, San Francisco, San Diego and Beijing. ICR also advises on capital markets transactions through ICR Capital, LLC. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.
Clients: B&G Foods, Black Bear Diner, Boot Barn, CV Sciences, Chunghwa Telecom Co. Ltd., Cobalt Int’l Energy, Darden Restaurants, GNC Holdings, FleetCor Technologies, Inc., Fossil, Inc., Freshpet, Genuine Parts Co., Gildan Activewear, Greenlane, Harman, Herbalife Ltd., Hostess, HubSpot, lAC, Jarden Corp., Lazard Freres & Co. LLC, La Quinta Holdings, Inc., Legg Mason & Co. LLC, Limoneira, lululemon athletica, Mobileye, Michaels, Michael Kors, New Relic, Nomad Foods, Nutrisystem, Ocwen Financial Corp., Paramount Group Inc., Planet Fitness Inc., Red Hat Inc., Shake Shack, Starwood Property Trust, Texas Roadhouse, Tilray, VF Corp., Williams-Sonoma, Inc., Workiva.
888 S. Figueroa St., #1000
Los Angeles, CA 90017
Sabina Gault, CEO
Monica Guzman Escobar, CCO
Amanda Bialek, EVP
Carmen Hernandez, Mng. Director
From left: Konnect CEO Sabina Gault, Managing Director Carmen Hernandez, CCO Monica Guzman Escobar and Executive VP Amanda Bialek.
Konnect Agency (www.konnectagency.com) is a strategic public relations and marketing partner for food & beverage brands. The team of almost 40 professionals provides public relations, social media, influencer, content, and marketing services focused on garnering measurable results that positively impact brand growth. Konnect Agency represents both national and international companies via offices in Los Angeles, New York, Denver, and Austin. Clients include KRAVE Jerky, Kite Hill, ONE Brands, Chosen Foods, Lenny & Larry’s, Fourth & Heart, Peckish, Urban Remedy, and Smashmallow, to name a few. Using an integrated-approach and with a desire to add incremental value, Konnect is a true partner that promotes client-agency transparency, the use of technology to better client relationships, and a thoughtful approach to media and influencer relations.
Lambert & Co.
450 Seventh Ave.
20th Floor, Ste. 2002
New York, New York 10123
Jeff Lambert, Founder/CEO
Matt Jackson, Managing Director/Partner
Don Hunt, Managing Director/Partner
Bill Nowling, Managing Director/Partner
Lance Knapp, Chief Financial Officer
Arlen-Dean Gaddy, National Director, Business Development
Lambert is the challenger agency for challenger brands™ with 20 years of experience serving CPG brands seeking outsized returns on marketing budgets that must compete with category leaders. The agency is a full-service public relations, investor relations and brand communications firm employing more than 65 professionals from global agency, journalism, legislative and Fortune 500 backgrounds, and serving publicly traded and privately held clients in 20 states and six countries. Founded in a basement in 1998, we now rank among the top 10 largest firms in the Midwest and the 17Th largest firm serving the Food & Beverage segment. We are also a partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents.
Our experience is diverse, but we are grounded in a commitment to creative thinking that drives outcomes that matter. We approach our work from the perspective of our clients, putting their metrics at the forefront of everything we do.
Lambert has been named PR Week and PRNews Small Firm of the Year and been honored as an Edward Lowe “Michigan 50 Companies to Watch.”
Marx Layne & Company
31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
Leslie Pardo, Senior VP and Food & Beverage Lead
Marx Layne has been providing cost-effective marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.
Services offered to clients include media relations, social media, grand openings, product launches, special events, crisis and issues management, internal communications, community engagement programs, sampling events, blogger relations, online reputation management, direct mail, eblasts, graphic design, web development and design, content creation, brochure and newsletter production, and expanding concepts into new markets.
Industry experience includes fine dining, fast casual, QSRs, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Florida and other markets.
Our creativity is boundless. For example, Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating national media coverage and tremendous social media buzz. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.
1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
Edward Hoffman, Senior Vice President
Padilla’s Food + Beverage Practice is one of the strongest and most experienced in the country. Representing both brands and marketing cooperatives, the agency covers all audiences: consumer, foodservice, retail and manufacturing.
Consumed by food, Padilla’s team includes food thought leaders; wine and spirits experts; writers and publicists; registered dietitians; recipe developers; and research, branding and digital specialists. Unique in-house resources include a culinary studio near national media in New York City and an extensive food and beverage library.
Together with FoodMinds, a division of Padilla, the agency is re-imagining why, what and how the world eats and drinks — to help build a stronger, flourishing future for all. Clients in the food and beverage sectors include Almond Board of California, Bordeaux wines, the Federation of Quebec Maple Syrup Producers, Hass Avocado Board, Prosciutto di Parma, U.S. Highbush Blueberry Council and Welch’s.
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
470 Park Ave. South, 5th flr. North
New York, NY 10016
Steve Cody, CEO
Maggie O’Neill, Partner & Chief Client Officer
Ann Barlow, Partner & President, West Coast
Jacqueline Kolek, Partner & GM, New York
Tara Lilien, Chief Talent Officer
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm combines 24 award-winning years of expertise serving blue chip and breakout clients with forward-thinking new service offerings and the freshness of a start-up. This unique mix of experience and energy attracts and empowers teams with a creative edge, drive and a passion for promoting, protecting and connecting clients in a fast-changing marketplace.
Leveraging analytics to drive insights, our experts create a unique mix of thinking for today’s fast-paced media cycle. Core capabilities include media relations, creative design, website design, digital marketing, crisis communications, user experience, branding and positioning, and employee engagement.
Over the years, Peppercomm has worked with food and beverage brands from retail to restaurant including TGI Fridays, The Capital Grille, D’Artagnan, Ready Pac, Edible Arrangements, The Cakerie, the American Beverage Association, Zagat and Diageo.
Visit www.peppercomm.com or find us @Peppercomm.
205 E. 42nd St., 20th Fl.
New York, NY 10017
Louise Pollock, President
Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media outreach for food, beverage, health, wellness, and lifestyle clients. With an established background in reaching influencers who affect change, Pollock provides impactful and successful communications campaigns for its clients. Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past decade, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. Most recently, Pollock engaged millennials on behalf of its Tea Council of the USA client through a creative, award-winning social media campaign that inspired tea lovers to share their #individualiTEA. The traditional and digital media campaign, which helped drive awareness for National Hot Tea Month, increased awareness of tea benefits among a key target, and drove an increase in social followers.
For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers results that change consumer perceptions and protect and enhance a brand’s position in the market.
In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results…every time.
Clients: American Pulse Assn., Bay State Milling, Cranberry Institute, Cranberry Marketing Committee, Fifty50 Foods, iTrackBites, Moon Cheese, National Watermelon Promotion Board, Tea Council of the USA, Danone North America, The Danone International Institute, USA Rice Federation and Whey Protein Research Consortium.
The Power Group
1341 Conant St.
Dallas, TX 75207
Amy Power, President and CEO
Kortni Robinson, Manager of Client Development
Tiffany McClain, Senior Director of Marketing of Mimi’s Cafe (a client of The Power Group), with Fox4 anchors Tim Ryan and Lauren Przybyl for National Muffin Day.
The Power Group (TPG) is a full-service public relations agency that believes every brand deserves to be heard.
After 20 years of serving restaurant brands and launching new CPG products, The Power Group has earned its bulletproof reputation one client at a time. The company is proud of its long-term restaurant industry relationships including Golden Chick, a client for more than 16 years.
This type of tenure can only be based on creating ROI which The Power Group realizes through media relations, influencer campaigns, pop-ups, social media strategy and management and event planning and execution. TPG is also called upon for its award-winning crisis management expertise as well as its proprietary spokesperson training and brand development workshops.
The Power Group works with its clients to set specific, measurable goals that tie into its clients overall business objectives. Additionally, the agency’s distinctive 30-day guarantee is an assurance that client dollars are hard at work with tangible news or influencer placements in the first 30 days of outreach. Always keeping its clients in mind, The Power Group does not base its services on the antiquated hourly billing model. It instead focuses on delivering against agreed upon metrics with a monthly or project-based service fee.
Client experience includes but is not limited to: Tacos4Life, Abacus-Jaspers Restaurant Group, Cotton Patch Cafe, Pollo Campero, Mimi’s Cafe, Vacation in a Bottle, TEAZZERS, Dillas Quesadillas, Dallas Donut Fest and Van’s Kitchen.
The agency has been consistently recognized for hard work and meaningful results throughout its two solid decades of growth, including the honor of PR Daily’s Digital PR “Best Crisis Management” award and ranking on the Dallas Business Journal’s Top 20 PR Firms in North Texas. Its founder Amy Power is a 2015 Top 25 Women in Business honoree by the Dallas Business Journal, a member of the Forbes Agency Council and regular contributor to Forbes online. She was recently named one of DFW’s Most Admired CEOs by the Dallas Business Journal and serves on the board of Entrepreneur’s Organization Dallas (EO).
To learn more about The Power Group’s services, clients and results, visit www.thepowergroup.com or contact Amy Power, founder and CEO at firstname.lastname@example.org, or Kortni Robinson, manager of client development at email@example.com.
Publicity For Good
724 N Fountain
Springfield, OH 45504
Offices in San Diego, CA and Ohio
Heather DeSantis, President and CEO
Publicity For Good (PFG) is the only Millennial-led, female-influenced public relations firm focused on supporting purpose-driven food and beverage companies. We are more than your publicists—we are activists and advocates of your brand.
We believe PR is ripe for change, and we are excited to be that disruptor. Instead of using public relations to push products or brands on people, we spotlight our clients’ bigger purpose: their socially-conscious activities, consumer education and their ability to give back. The result is more impactful press and bigger growth for our clients.
The Publicity For Good integrated solution provides strategic planning for PR support around all product launches, retailer expansions and executive leadership announcements. Focused on research, media messaging, features in national and local media, industry-specific publications and press release distribution, we work hard to build your brand awareness; increase influence in the market space; increase brand credibility in the industry; and support advertising marketing efforts.
Clients can expect superior client service with on-time, on-budget and on-point communications assistance from qualified and seasoned professionals who truly understand your industry and consumer. Clients include: Flying Embers Hard Kombucha, Gutsii, Made Of, Good Idea Drinks, Cold Be Gone and Fizzique. Services include: Media relations and PR, social listening, content writing, influencer marketing, product reviews and round ups, award management, thought leadership and brand ambassador management.
48 W. 38th St., Penthouse
New York, NY 10018
310 NW 26th St. Storefront,
Miami, FL 33127
5792 W Jefferson, Blvd., #2109
Los Angeles, CA 90116
Florence Quinn, Pres.
Tathiana Rosado, Sr. VP
Kristie Deptula, Sr. VP
Quinn’s VOGUE interview with MR CHOW founder Michael Chow included this image of Mr. Chow matchbooks with works by David Hockney and Ed Ruscha.
Quinn represents a select group of Food, Wine + Spirits clients.
Restaurant brands: Bagatelle, Barcelona, Bartaco, Datz Restaurant Group, Del Frisco’s Grille, Del Frisco’s Steakhouse, Graziano’s Restaurants, Merriman’s Restaurants, MR CHOW, Tartinery.
Wine & Spirits brands: Kendall-Jackson Wines, Stones Wine, Wheatley Vodka.
Individual restaurants: Unagi (NYC), La Centrale (Miami), Joel Robuchon (Monte Carlo), ZUMA (Miami), ZUMA (NYC), ZUMA (Boston), Michelin-star Plume (Washington, DC) , Queensyard at Hudson Yards for D&D London
We help our clients define their visions, build brands and drive business.
950 3rd Ave. Floor 7
New York, NY 10024
Amy Binder, CEO
Jacqueline Piccolo, Head of
RF|Binder is a fully integrated communications and consulting firm—powered by strategy, creativity, analytics and purpose. We are business builders who address challenges and opportunities with a communications mindset, enabling our clients to build, grow, protect and transform their brands and reputations. We are independent, entrepreneurial, and woman-owned. RF|Binder is headquartered in New York City, with offices in Boston, Los Angeles, San Francisco, and a global presence across 50 countries in 100 cities through our PROI Worldwide network.
Food, drinks and nutrition is a cornerstone practice at RF|Binder. We have worked with over 60 food and beverage companies, brands and institutions that are innovating with better solutions, offering consumers more delicious and healthier options, or building a more sustainable food future. We’ve developed consumer and corporate campaigns for Fortune 500 companies and start-ups, across QSR, restaurant, CPG brands, B2B ingredients, wine, beer and distilled spirits brands, country trade groups and industry associations. We specialize in working with emerging food innovators, from food technology and plant-based companies to category disrupters. We have built reputations and driven sales for brands located in every aisle of the supermarket and handled a range of issues from product recalls and in-store incidents to customer complaints and activists’ campaigns.
Rogers & Cowan
1840 Century Park East, 18th Floor
Los Angeles, CA 90067
Mark Owens, CEO
Corey Silverman, SVP of Marketing and Business Development
Rogers & Cowan is a leading entertainment PR and marketing communications agency offering consumer brands access and alliances with the powerful influences of the entertainment industry as well as an insider’s point of view on lifestyle and consumer trends. The agency has extensive expertise in the food and beverage categories working with packaged and bottled goods companies, entertainment brands and content, restaurants, and wine, beer and spirit brands. Our teams provide food and beverage brands publicity and marketing campaigns, special event support, sponsorship activation, celebrity/influential seeding, promotional tie-ins, brand integration and social media strategies audits, campaign design, execution and measurement for our clients.
We work with clients to launch new products, build awareness for national and international advertising campaigns, promote charitable initiatives, drive viewership for television and digital content, leverage celebrity spokespeople for media opportunities, integrate products into entertainment content, build and manage online communities, execute social media strategies and maximize awareness of sports and entertainment sponsorships and alliances, among others.
Recent clients/projects have included McDonald’s, Heineken, Coca-Cola, Betty Crocker, Bertolli, Illy, Nestea, Evian, Edible Arrangements, Wheaties, Cheerios, Two Forks, Pennsy Food Hall, Mayacamas Vineyards, Skinnygirl Cocktails, Morton’s Steak House, Sprite Refreshing Films, and Dylan’s Candy Bar among its roster of clients, using a mix of owned, earned and paid media, celebrities, digital influencers, live events and data-driven tactics to produce measurable results.
2-14 Fair Lawn Avenue
Fair Lawn, NJ 07410
Rosica Communications is an integrated PR and online marketing agency that promotes and protects companies, brands, and people. Founded in 1980, the firm serves a diverse clientele, specializing in food, healthcare, nonprofit/foundation, education, B2B, and pet product industries.
The firm’s deep expertise in B2B and B2C food and beverage spans decades. Agency President Chris Rosica is a culinary school graduate (Johnson & Wales University) a food writer, and former hospitality industry executive. Rosica is also a graduate of Florida International University’s School of Hospitality Management.
The agency’s PR and communications capabilities include positioning and messaging, thought leadership development, media relations, social media management, influencer marketing, crisis communications, content marketing, corporate communications, cause marketing, and media training. Rosica’s social media services include strategy, management, branding, content development/optimization, and follower acquisition. The agency’s online marketing team, based in New Windsor, NY, is a Google Certified Partner and specializes in SEO, online reputation and reviews management, online advertising (PPC, geofencing, retargeting, and social ads), website development, and WordPress security.
As a “thinking partner” focused on achieving its clients’ objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs/metrics. A national agency, Rosica creates and disseminates compelling, authentic stories and messaging to effectively tell its client-partners’ good news while supporting sales and communications.
Rosica’s process includes:
• Strategically identifying client business and marketing goals/objectives
• Identifying stakeholder audiences, influencers, and key opinion leaders
• Honing client positioning, stories and key messages, tailoring them to each audience
• Developing measurable, integrated, and creative PR, social media, and internal/external communications programs
• Proactively communicating with clients
• Aggressively securing results, evaluating progress against pre-determined KPIs and strategic imperatives
• Repurposing and leveraging content and PR coverage to augment SEO, sales activities, online reputation management, tradeshow marketing, analyst relations, and direct marketing
Current Clients Include: Bridor, Copper Chef, Power Air Fryer Oven, Tristar Products, and others. Please visit www.rosica.com for case studies and additional information.
SPM Communications Inc.
2030 Main St., 3rd Fl.
Dallas, TX 75201
Suzanne Parsonage Miller, President & Founder
For 20 years, SPM Communications has created impactful campaigns and activations that resonate with consumers for food, beverage and restaurant
For 20 years, SPM has worked with food and restaurant clients, telling the story of the evolving food and nutrition landscape, from sustainability and non-GMO verified to farm-to-table and organic. An O’Dwyer’s top 20-ranked Food & Beverage firm for the past five years, we’ve worked with emerging food brands to help take them national and with established national brands that have important stories to tell that need to make a deeper impact.
We integrate earned media relations, influencer partnerships, events and social media to create campaigns that target the right audiences, increase brand awareness and meet business objectives. Some of our work highlights include:
• Brought natural, gluten-free niche brand Van’s Simply Delicious into the mainstream with intensive national media and influencer relations outreach that garnered multiple food awards and ultimately, the brand’s sale to Hillshire Farms.
• Aided in the rise of industry giant and sustainable foods pioneer Chipotle through a 17-year partnership and landed the first national story about “Food With Integrity” mission to change the way people eat and think about fast food.
• Helped reposition Smoothie King as a health and wellness lifestyle brand with the launch of purpose-driven, Clean Blend smoothies such as The Premama, developed in partnership with Premama Wellness.
• Introduced consumers to the first “other bean” hummus, Lantana, and helped to successfully launch the first national brand of fruit hummus, winning healthy food awards and national coverage.
• Developed a loyal local following for True Food Kitchen and its menu inspired by Dr. Andrew Weil’s anti-inflammatory diet with sustained media, influencer and community relations around the opening of the brand’s first Texas location.
Through our robust crisis communications practice, we’ve helped clients manage some 3,000 crises, from foodborne illnesses and viral videos. Our media protocol is currently deployed in more than a thousand restaurant and retail locations across the nation.
Our culture-driven agency was founded on our “No Jerks” policy, which fosters strong agency-client relationships with mutual trust and respect and leads to greater creativity, productivity and true partnership between agency and client.
Other food and beverage brand experience includes Del Frisco’s Restaurant Group, RW Garcia, Cicis, Bruegger’s Bagels, Stubb’s Bar-B-Q, Pei Wei, P.F. Chang’s, Boulder Organic, Whataburger, Taco Cabana, Salata, YoCrunch, La Madeleine French Bakery & Cafe and many more.
Stuntman Public Relations
285 West Broadway, Suite 280
New York, NY 10013
Neil Alumkal, President
David Abrams, Senior Vice President
Elana Levin, Associate Vice President
Stuntman is a full-service, Manhattan-based public relations agency that is highly specialized within food & beverage and hospitality-oriented media relations. The core belief of the agency is that widely accepted public relations practices are completely outmoded, and based around old, legacy media.
However, the proliferation of interactive, on-demand content over the past decade has created a cluttered cultural and media landscape that requires a return to bold thinking. The big-idea publicity associated with early-century figures like P.T. Barnum and Edward Bernays. One-way communication, powered by cutting-edge methodologies.
Our longstanding media relationships with bloggers, social media influencers, magazine & newspaper editors, television producers and talent bookers, combined with a keen eye for creating targeted and poignant messaging, allow for us to consistently secure headline news. Our coverage for hospitality clientele have frequently become the most highly cited.
We have launched national campaigns for the likes of the Parmigiano Reggiano Consortium, Max Brenner Worldwide, MealPal, Le Coq Rico, Valrhona, Francois Payard, Drunken Dumpling, The 21 Club, Kanon Organic Vodka, YO! Sushi, Bareburger, Hotel Indigo, Mellow Mushroom Pizza Bakers and scores of other brands and properties.
640 Fifth Avenue, 8th Floor
New York, NY 10019
Tony Signore, CEO & Managing Partner
Mike Costabile, Managing Partner
Carla Wilke, Chief Strategy and Integration Officer
Maeve Hagen, President
To reinforce Smirnoff vodka’s core value of inclusivity, Taylor led a marketing communications campaign focused around the brand’s decades of support for the LGBTQ community. Taylor recommended partnering with Jonathan Van Ness, the queen of self-love and acceptance, to amplify the re-release of the Smirnoff “Love Wins" limited-edition bottles and expanded partnership with the Human Rights Campaign which included a pledge to donate $1 to the HRC for every “Love Wins” bottle made for a minimum of one million dollars over three years. The partnership with Van Ness kicked off Pride weekend on Smirnoff’s float at the NYC Pride March. Overall, the campaign generated 1.5X the earned media impressions compared to the launch in 2017. This is one example of Taylor’s Smirnoff work focused around diversity and inclusion, which included the “Phenomenal You” campaign for 2018 International Women’s Day and the current “Welcome to the Fun” campaign.
Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.
Named “Consumer Agency of the Decade” by The Holmes Report, Taylor has nearly 100 employees with headquarters in New York and offices in Los Angeles, Chicago, and Charlotte. The agency provides a full array of services including: brand planning; creative; digital strategy and social media; strategic media relations; consumer insights; measurement and evaluation; event creative and production, multicultural; and talent procurement and training.
Taylor develops and executes marketing communications programs for category leading food and beverage brands, including — for more than 30 years — Diageo, the world’s leading premium drinks business. Via social campaigns and strategic media relations, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for Diageo’s adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others.
The agency also partners with leading consumer food and QSR brands for a wide range of services, including product introductions, sponsorship activations, and digital strategy/social activation.
King Plow Arts Center
981 Joseph Lowery Boulevard, Suite 100
Atlanta, GA 30318
Trevelino/Keller has established its food, beverage and franchising practice as one of the more accomplished in the U.S., targeting emerging and middle-market companies across four channels: restaurants, franchising, manufacturing and associations. With its progressive foodie agency culture, from wine making to its own organic bee colony to seasoned salt production, as well as programs such as Red With Ted and Farm to T/K, the firm is sought after for international, national and hyperlocal programming in four core offerings: Public Relations, Digital/Social Marketing, Demand Generation and Creative Services.
With a commitment to launching new brands and re-establishing lost leaders, Trevelino/Keller’s disruptive approach to strategy and creative makes it one of the more innovative agencies in the industry. Its success cross fer- tilizing its food and beverage practice with franchising, environment, health, lifestyle and even technology, gives it a leg up on those agencies limited by a franchise or food and beverage only focus. Its balanced base of experience in B2B and B2C enable companies to consolidate their agencies for an integrated approach.
The firm’s growth in digital/social marketing has resonated with those brands and concepts interested in a dual national and hyperlocal approach with tactics ranging from paid search, organic social, remarketing and social lead gen and the launch of its integrated SEO PR program.
Notable work includes Johnny Rockets, Corner Bakery Café, TCBY, Moe’s Southwest Grill, Starbucks Coffee Company, Mrs. Fields, National Foundation for Celiac Awareness, Great Southern Craft Beer Competition and the Atlanta Food & Wine Festival. The firm extends its commitment to food and beverage four times a year with its original Winepreneurs event series, hosted in partnership with Silicon Valley Bank, for entrepreneurs who love wine.
Wilks Communications Group (WCG)
550 W. Van Buren St., Ste 250
Chicago, IL 60607
Gardi Wilks, President
Brad Wilks, Managing Director
WCG was founded more than 25 years ago on a simple principle — to provide clients with superior value as defined by high quality service and meaningful results.
Today, we’re an award-winning, full-service integrated marketing communications firm serving clients across the consumer products, food, corporate and nonprofit sectors.
Our offerings include earned media, digital and social engagement, content marketing, influencer campaigns, trade shows, thought leadership, shopper marketing and other initiatives designed to drive reputation and engage constituencies.
We pride ourselves on the length of our client engagements, many of which extend decades, and our proven track record in creating and executing programs that support client’s objectives to amplify their brand, accelerate business momentum and build reputation.
Clients: Nielsen-Massey Vanillas, Coppercraft Distillery, Jos. A. Magnus & Co. Cheese Merchants, Sunshine Nut Company LLC.
Zapwater Communications Inc.
118 North Peoria, 4th Floor
Chicago, IL 60601
1460 4th Street, Suite 306
Santa Monica, CA 90401
David Zapata, President & Founder
Jennifer Barry, Managing Director
Jenn Lake, SVP
Stephanie Poquette, Vice President, Social Media and Influencer Programming
Zapwater Communications works with Burpee Plants to spread awareness on their fresh and flavorful collections for home-grown veggies and herb plants and how you can incorporate them into your daily lives.
Zapwater Communications is an integrated communications agency specializing in consumer and lifestyle brands. Founded in 2005, the agency has grown into one of the premier creative communications firms in the United States, proudly working with a diverse range of brands in the food & beverage industry.
Our offices in Chicago and Los Angeles share a culture that fosters creativity, quality, collaboration and enthusiasm. Long-standing relationships and the determination to lead in a dynamically evolving industry distinguishes the agency’s work.
The agency integrates multidisciplinary services — digital engagement, experiential tactics and media relations — to drive bottom-line results. To date, Zapwater has won 125+ public relations’ industry awards, including some of the industry’s most prestigious accolades.
Recent client experience includes a curated mix of local and national brands including Angel City Brewery, Burpee Home Gardens, Deutsch Family Wine + Spirits, Pabst, Veggie Grill, and [yellow tail] wines.