Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry.
O'Dwyer's magazine, now in its 34th year, is the #1 publication for PR and marketing communications pros.
Profiles of Food & Beverage PR Firms:
5W Public Relations
230 Park Avenue, 32nd Floor
New York, NY 10169
Ronn D. Torossian, Founder & CEO
It’s hard to open a magazine, scroll through social media or turn on the television without seeing information about a new food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories.
With new brands, lines, products, and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce.
From facilitating the launch of new products to developing long-term creative strategies that ensure maximum traditional and social media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled.
We understand the food and beverage space and are experts at crafting compelling Public Relations narratives for health and wellness beverages, alcohol and spirits, functional beverages and much more.
Client experience include Sparkling ICE, ZICO Coconut Water, Anheuser-Busch, Evian Natural Spring Water, Santa Margherita Wines, Whole Foods Market, GAEA, Viki’s Granola, M&Ms, Welch’s Fruit Snacks and many others. We get food and beverage PR.
Artisan Production House
110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
Erin Lahey Schwitter, Producer/Partner, firstname.lastname@example.org
Kara Leibowitz, Producer/Partner, email@example.com
Artisan Production House is a full-service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers). Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Additional services include stunning branded content food videos, original book promotional videos and select matchmaking between celebrity talent and brands.
Our clients include Food Network, Penguin Random House, The Wonderful Company, Le Creuset of America and commodity boards ranging from the National Onion Association to Grapes from California.
1427 Third Street Promenade
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the go-to PR agency for lifestyle brands hungry for a real piece of the marketshare. Fresh and seasoned, our boutique agency is comprised of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. Our media strategies are meaty, creative and on-point because they are backed by a thoughtful process that considers the particular world of each brand.
Recent Awards: PR Week, Best Places to Work; LA Business Journal, Best Places to Work; One Planet Awards, Gold—PR Campaign of the Year; One Planet Awards, Bronze—Product Launch of the Year.
Clients include: Barebells protein bars, Bilinski’s Chicken Sausage, California Olive Oil Council, Chronic Tacos, Dalmatia Fig Spread, Day One CBD water, Designer Protein, Grass Roots Farmers’ Cooperative, High Peaks plant-based sausage, KOE Kombucha, Mary’s Gone Crackers, Meat District, Melora Manuka, Perfect Hydration and Weihenstephan Brewery.
BML Public Relations
25B Vreeland Road, Suite 215
Florham Park, NJ 07932
Brian M. Lowe, President & CEO
John Gramuglia, Vice President
Andrew Testa, Vice President
Tricia Ryan, Vice President
Meredith DeSanti, Vice President
BMLPR developed the idea for the Pizza-Kini, a bikini made entirely of pizza, to generate some buzz for its client Villa Italian Kitchen on National Bikini Day!
BML Public Relations is a national, award-winning PR and social media agency, specializing in food, CPG, entertainment, retail and franchise concepts, to name a few. We do everything every other firm does, only we do it greater than the rest.
Rooted in earned media, we communicate your point of difference in a sea of the same to insert your brand into the conversation. We have made a name for ourselves in the past decade representing some of the planet’s most recognized brands in the fast, casual, QSR and fine dining space. From creating the infamous Pumpkin Spice Pizza, massive World’s Largest Hot Chocolate and Gender Reveal Lasagna, to newsjacking current events and managing daily blocking and tackling for clients, BMLPR does it all —with the guarantee that we do it better.
We’re experienced newsjackers, media mavens, issue managers, true partners and team players. If this is something your brand needs, give BMLPR a buzz.
Bullfrog + Baum
Jennifer Baum, President + Founder
Bullfrog + Baum first launched Black Tap Craft Burgers & Beer in New York's SoHo neighborhood in 2015. Five years later, Black Tap has grown into a global brand with locations around the world and known for their award-winning burgers and famous CrazyShake™ milkshakes. Bullfrog + Baum oversees Black Tap’s public relations strategy, leading media relations in the U.S. and advising on global strategies, marketing and strategic partnerships, as well as digital strategy, including influencer relations and paid social media campaigns.
With 20 years of success under its belt, Bullfrog + Baum continues to disrupt the communications world. We are storytellers, intuitive marketers, brand gurus, trend forecasters, event visionaries and social media mavens, who thrive where food + beverage meets travel + lifestyle. We are travel junkies, wellness mavens, former editors and restaurant employees, globetrotters who are curious about the world around them.
B+B is a one-stop for clients seeking game-changing awareness and tangible ROI. Once a leading boutique PR firm specializing in restaurants, we have since grown to be much more. Our clients still include F+B icons and innovators such as Bobby Flay, Black Tap Craft Burgers & Beer, Katz’s Delicatessen, Bluestone Lane and 50 Eggs but now spans farther and wider to include Ketel One Family Made Vodka, Mandarin Oriental Hotel Group, Canyon Ranch, Changi Airport, Singapore Tourism Bureau and more.
But it is our fully integrated approach that sets us apart from the pack. Travel and F + B teams collaborate offering a unique advantage: effortless support, for every aspect of business, under one roof. By combining our expertise across disciplines, we create the stories and experiences media and influencers love to cover and those that make consumers act.
We’re not just a marketing, hospitality PR or lifestyle firm. We’re a style of life, bent on sharing the most inspiring hospitality experiences with everyone, everywhere.
The industry has taken notice. Recent awards include the PR News’ Platinum Award, Media Relations for the launch of Ketel One Botanical and Ragan’s PR Daily Media Relations Award, Special Event or Stunt, for harnessing the phenomena of “Crazy Rich Asians” to generate wanderlust for Singapore on behalf of the Singapore Tourism Board.
So, give us a call. Let’s make something exciting happen.
Carolyn Izzo Integrated Communications (CIIC)
NY + Miami
Carolyn Izzo-Feldman, President & Chief Strategist
Amy Sedeno, Executive Director & Partner
Paola Cuevas, Senior Director
CIIC’s Exec. Director and Partner Amy Sedeno, along with Account Exec. Melanie Neff and Associate Account Exec. Marissa Labadie, celebrate client Barton & Guestier’s Love Letters from France launch event.
PR & Social Media for the food & beverage, travel & tourism, hospitality, real estate and lifestyle industries.
CIIC is an award-winning, full-service international public relations, social media and communications firm specializing in creating dynamic campaigns for the food & beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for 24 years, CIIC has been dedicated to servicing food and beverage brands with top-tier public relations campaigns and award-winning results.
CIIC got its start by putting Krispy Kreme Doughnuts on the map when they first launched in the Northeast. Since then, CIIC has represented a number of leading F&B brands, including The Original Soupman, Opal Apples, Barton & Guestier Wines, Bibigo Foods, Morton’s The Steakhouse, Kona Red Beverages, Coney Island Brewing Company, New Leaf Beverages, California Pizza Kitchen, Bohlsen Restaurant Group, Beekman 1802, and more.
We are adept at launches, openings and franchisor relations, and are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage and access for our clientele. From working with key influencers and A-list media, to arranging appearances on network televisions shows, managing product sampling and planning top-level events in your key markets, our goal is to strategically and creatively deliver the best results at the best value.
CIIC is a woman-owned and operated business (WBENC Certified) and a proud member of latamPR, furthering our reach in Mexico and Latin America.
For more information or to inquire about new business opportunities, please contact 845/358-3920 x 11 or visit us online at www.ciicnews.com.
Coyne Public Relations
5 Wood Hollow Road
Parsippany, NJ 07054
36th and 37th Floors
New York, NY 10018
Thomas F. Coyne, CEO
John Gogarty, President
Lisa Wolleon, Executive Vice President
Tim Schramm, Executive Vice President
Coyne PR helps to solidify the PEEPS® Brand as a pop culture icon and extends its presence beyond the Easter season each year at PEEPSFEST®, a family-friendly New Year’s Eve celebration.
Working in the food and nutrition space has been a cornerstone of Coyne PR since the agency’s inception over twenty-five years ago. From representing well-established category leaders to growing challenger brands, Coyne combines sound strategic counsel, cutting edge creative elements and flawless execution to achieve a client’s communications and business goals.
Coyne has represented many of the most prominent and successful food brands in the world, including Del Monte Foods, Newman’s Own, Chiquita, In the Raw, Perdue, General Mills, PepsiCo, Kraft, The Hershey Company, Eggland’s Best, Entenmann’s, Just Born Quality Confections, Campbell’s, McCormick, and Perrigo Nutritionals, among others.
We’ve introduced scores of products, launched numerous breakthrough campaigns and initiatives, and helped brands navigate significant industry challenges and crisis situations. We immerse ourselves in our client’s business, becoming an extension of the communication and brand teams.
We create compelling storytelling, and match these skills with our broad and deep media relationships to drive new levels of attention for brands. Through proprietary tools, we identify, engage and activate the influencers who reach a brand’s audience authentically. We understand how to tap into and amplify the voice of the brand evangelists. Our registered dietician network, consisting of 100+ influential and connected RD’s and nutritionists, can be utilized to build, launch, and sustain campaign initiatives.
830 Third Avenue
New York, NY 10022
Mathew Evins, Chairman
Louise Evins, CEO
Drew Tybus, SVP, Food, Wine & Spirits
At EVINS we know that the secret to building brand relevancy, consumer engagement and organic advocacy among consumers is through exceptional storytelling, and nowhere do stories come alive with more passion and lasting emotion than at the table. For over 30 years, EVINS’ Food, Wine and Spirits (FWS) Practice has been telling the stories of the brands, experiences and people that shape the way consumers engage and enjoy. We are gratified and honored to have a number of client relationships for more than a quarter of a century, helping brands including Colgin Cellars, Cakebread Cellars, Chef John Currence, Crown Maple, Maker’s Mark, Nat Sherman Cigars, Tequila Avion, SmartWater, Trinchero Napa Valley and countless others convey their stories to the audiences that matter most to them. We are the driving force behind a number of the most iconic brands, personalities and trends in the food and beverage industry. We pioneered the practice of “seeded self-discovery” marketing, and we take great pride in being the leading practitioners of seamless “no fingerprints” public relations and influencer engagement. The EVINS FWS Practice skillfully combines the intense personal interests and proven professional expertise to create programs and attention-getting media coverage that bring hidden stories to the forefront. Transparent in our practices, relentless in our commitment to results, and passionate about solving the challenges facing our clients, EVINS has become a trusted and indispensable partner to our clients. Learn more about what we can do for you by visiting us at www.evins.com.
530 Bush Street, Ste. 403
San Francisco, CA 94108
San Francisco-based Fineman PR is consistently recognized for its award-winning food and beverage programs. From coining the term “Brand PR” in the 90s, to driving the natural foods boom, to servicing prestigious wine clients—Fineman PR has a tenured reputation that prioritizes substance over spin. The agency specializes in Brand PR, crisis communications and digital marketing for a full range of food and CPG categories, including conventional and organic foods, nutritional supplements, confections and wine and spirits.
Fineman PR excels in building category leadership for its clients. We demonstrate why a client’s brand promise merits audience trial and trust. Fineman PR’s high-profile crisis communications work is nationally renowned and includes food safety issues and product recalls, labor negotiations, activist demonstrations, brand defamation, high profile lawsuits and workplace accidents. We safeguard and reinforce client reputations.
Current food and beverage programs include full-service marketing communications and issues management for Foster Farms poultry; regional event marketing and brand awareness for Dunkin’ Donuts and is agency-of-record for Amy’s Kitchen corporate and brand initiatives.
Fineman PR’s work for food and wine clients include proactive media relations; leadership positioning for brands and company executives; influencer relations; social/digital content strategy and development; media training; cause marketing and community relations; and internal, trade and retailer communications. Fineman PR’s lifestyle, wine and spirits divisions add specialty services tailored to each client’s needs.
301 East 57th St., 4th Flr.
New York, NY 10022
Alicia Young, Founding Managing Partner (NY)
Missy Farren, Managing Partner (NY)
Wendy Lane, Managing Partner (Portland)
Malisa Meresman, Partner (NY)
On behalf of French wine brand H&B Provence, FINN engaged fashionable rosé enthusiasts to celebrate National Rosé Day 2019.
FINN Partners employs a holistic approach to developing integrated marketing strategies that build buzz, drive trial and help clients exceed their marketing and sales goals. We deliver results by assembling teams of seasoned experts— a talented mix of media relations strategists, content developers, digital specialists, designers and more—that thrive on helping clients break through.
With almost 800 professionals across the U.S., Europe and Asia, FINN brings diverse backgrounds and viewpoints to the table. Our food, beverage, wellness and lifestyle experts have their fingers on the pulse of the evolving media landscape. We’re plugged into the latest consumer trends and are at the forefront of industry developments driving innovation across retail. We offer clients a big picture perspective, drawing on these insights to develop campaigns that elevate and differentiate your brand and inspire action among your target audiences—online and offline.
FINN’s award-winning campaigns have produced measurable results for national and international brands ranging from wine, beer and spirits; beverages; natural, organic and specialty foods; foodservice concepts and retailers including Applegate, Auntie Anne’s, Carvel, Cinnabon, Frederick Wildman & Sons, fresh & co, International Olive Council, Jamba Juice, Jelly Belly Sparkling Water, Marine Stewardship Council, Northwest Cherries, Omaha Steaks, Peet’s Coffee, Pernod Ricard, Save-A-Lot, Snake River Farms, The Wine Region of Rioja, Treasury Wine Estates, Tree Top, Trinchero Family Estates and Whole Foods Market.
117 NE 2nd St.
Fort Lauderdale, FL 33301
Lorne Fisher, CEO / Managing Partner
Jenna Kantrowitz, SVP / COO
Lauren Simo, VP
Founded in 2004, Fish is a national PR agency that has helped some of the fastest-growing restaurant brands achieve their business goals. We’re proud to serve some of the industry’s leading companies, including Dunkin’, Denny’s, FOCUS Brands, Tropical Smoothie Cafe, and Chicken Salad Chick, among many others.
Our restaurant experience runs deep. From brand building, national consumer and B2B PR, and influencer marketing to franchisee recruitment, local grand openings, and crisis management, we’ve done a lot in the restaurant space. In fact, nearly half of our clients are restaurant brands.
Our strategic media relations campaigns consistently land our partners coverage in the most widely read and watched consumer and business outlets nationwide. We love developing creative ways to get media talking about the brands we work with—and getting customers talking about them, too.
Fish is based in Fort Lauderdale, Florida, with operations in Dallas, Washington, D.C., and London.
330 South Wells, 4th Floor
Chicago, IL 60606
Erin DeSimone, MS, RD, LDN, FAND
At FoodMinds, we put passion into practice by harnessing science, public affairs, food values and communications to meet our clients’ business and public health objectives—a capability we created and define as food and nutrition affairs. FoodMinds is the only agency with more than 20 registered dietitians on staff and a Global ExpertBench™ of nutrition science, policy and communications professionals around the world. Capabilities include: food and nutrition affairs; sustainable and nutritious food systems engagement; personal wellness strategy; food values insights; strategic planning; thought leadership; nutrition, health and wellness science; partnerships and coalitions; health professional and influencer communications; influencer mapping; strategic insights; consumer engagement and media relations; and issues and crisis navigation. We are not just another PR agency. We help our clients tell a better story.
FoodMinds works with more than 30 leading commodity boards, food companies, brands and associations in the U.S. and around the world, including several Fortune 500 companies. Contact us to learn more.
FoodMinds is a division of Padilla. Between FoodMinds and Padilla Food + Beverage, we are happily consumed by food, all the time. Together, we’re re-imagining why, what and how the world eats and drinks – to help build a stronger, flourishing future for all. We are building, growing and protecting brands and reputations by creating purposeful connections with the people who matter most to our clients. Together, our services span the ecosystem of food, beverage and nutrition—from research and insights to branding, creative and digital to marketing communications and our unique culinary center.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal
French/West/Vaughan (FWV), the Southeast’s leading public relations, public affairs, advertising and digital media agency, is home to one of the country’s largest Food & Beverage practice areas. FWV is ranked among the nation’s 15 largest PR firms overall (2019 O’Dwyer’s Ranking of Top U.S. PR Firms) and has been in the top 20 for more than a decade.
FWV specializes in creating maximum brand exposure through integrated campaigns that include earned media, promotional partnerships, celebrity endorsements, sponsor relations, event management, social media, influencer marketing, experiential activations and trade shows. The firm has vast experience with product launches in B2C and B2B channels, as well as in strategic counsel on issues related to environmental topics, supply chain, manufacturing and product recalls.
This broad range of expertise, including the evolving communications and content technologies utilized by consumers and the industry, has enabled FWV to support some of the most sought-after F&B brands in the world, including Melitta Coffee, Moe’s Southwest Grill, BurgerFi, Certified Angus Beef, RealEats, The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI, Simply Orange), ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, the N.C. Pork Council and North Carolina Sweet Potato Commission. Our past and present client roster in the beer, wine and spirits category includes Proximo (Pendleton Whisky), Brown-Forman (Jack Daniel’s), Diageo North America (Bulleit Bourbon), Deutsch Family Wine & Spirits (Josh Cellars, Yellow Tail), BRAND Napa Valley, Grain and Barrel Spirits, Mother Earth Brewing and the N.C. Beer and Wine Wholesalers Association.
The agency has also produced award-winning campaigns for celebrity chefs Christine Hazel, Jeff Mauro, Lorena Garcia and Aliya LeeKong, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, Atlantic Natural Foods, Lidl, Whole Foods Market and Smithfield Chicken ‘N Bar-B-Q, among many others.
FWV was winner of the Bulldog Reporter Best PR Agency of 2019 and is the only N.C.-based public relations firm to capture National Agency of the Year honors, something it has now done 20 times over the past two decades. Founded in April 1997 by agency Chairman & CEO Rick French, FWV employs more than 120 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and other offices around the country.
Samantha Jacobs, Founder and President
Michael Jacobs, COO
Passion, insight and connections are our go-to ingredients to create the perfect PR recipe. With a team of self-proclaimed “foodies” at the helm, driving creative programs that truly move the needle for our clients, Hemsworth is one of the fastest-growing, top-ranked award-winning PR agencies in the United States.
Whether we’re launching a new menu with an intimate, interactive media tasting at an upscale neighborhood wine bar or putting the finishing touches on themed food drops to build media buzz around a quirky national food holiday, we work tirelessly to get our clients’ news into the right hands in a distinctive way. Our team of seasoned food and wine-focused PR professionals has built a network of unprecedented media relationships, which we leverage on our clients’ behalf each and every day. You’ll find our clients spread across the pages of renowned publications like Food & Wine, being talked about by the world’s top foodie influencers, being profiled in leading restaurant industry trade outlets, and on high-profile network TV competitions like Chopped or Guy’s Grocery Games.
Led by Director Lacey Outten, Hemsworth’s Food, Wine & Spirits division represents fresh, up-and-coming businesses and leading, renowned global brands. Clients include AmaWaterways (known for its luxury cruises along the breathtaking rivers of Europe, Asia and Africa; including 60+ specialty wine sailings each year); JWB Prime Steak & Seafood; Kenefick Ranch Winery; The Local Culinary; Steelpan; I Heart Mac & Cheese; Press & Grind; the Walgreens Gridiron Grill-Off Food, Wine and Music Festival; Water’s Edge Wineries; Zombie Donuts and more. Tailored programming includes brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership, event planning and franchise-focused campaign development.
41 Madison Ave, 5th Floor,
New York, NY 10010
Grace Leong, CEO
Jonathan Lyon, Partner
Donetta Allen, Partner
Gigi Russo, Partner
Erin Hanson, Partner
Samara Farber Mormar, Executive Vice President, Business Development
To raise awareness of LACTAID® as the 100% real milk solution that allows people with sensitivities or lactose intolerance to enjoy dairy without discomfort, HUNTER helped LACTAID® appeal to moms who were making milk a staple in their households again, by partnering with Sesame Street and celebrity spokesperson and mom Sutton Foster. Foster and Cookie Monster were featured in digital video content produced by Hunter and supported with paid media garnering more than three million views in 2019. In this fully integrated campaign, LACTAID® also joined Sesame Street as the official milk sponsor on its 10-city Sesame Street 50th Anniversary Road Trip, sampling thousands of glasses of LACTAID® to moms across the US and furthering the events’ reach via influencer partnerships in each city.
HUNTER is an award-winning, integrated consumer marketing firm and the second largest food and beverage agency in the United States. Our creative approach and client-led orientation has led to some of the most enduring client relationships in the business including TABASCO® Brand Pepper Sauce, Hunter’s first partner over 30 years ago, and still a client today. Others include some of America’s most iconic and beloved companies and brands including Post Consumer Foods, Diageo North America, Smithfield, Pompeian, Chicken of the Sea and King’s Hawaiian.
With offices in New York and London and a strategic footprint in markets across North America, Hunter’s 120-person agency is perhaps best known for creative, equity building campaigns that drive conversation and insert brands firmly into the lifestyles of their target consumers. From the traditional days of “tasting is believing” to the modern world of #instagood #foodporn, food and beverage is in our DNA. For today’s consumer, food and drink are one of the primary pathways in their pursuit of health and happiness. Eating, drinking, cooking and dining are critical parts of family connection, entertainment and self-care rituals. Through a powerful blend of our staff’s passion for food culture, relationships with food influencers and prowess for strategic consumer marketing, we help brands to become part of these rituals by inserting them into the right moments in time through the right mediums and right mouthpieces.
In addition to our core competencies, we offer specialized services for these clients including recipe development and photography; relationships with bartenders, mixologists, chefs and celebrity food influencers in both social and traditional media; and partnerships with government and non-profit organizations driving the conversations about food and beverages today.
Hunter served as the founding member of the Food + Beverage division of the Public Relation Society of America, and conducts an annual Food News Study, now in its 17th year, to help keep our clients abreast of what is making news in the industry and which media consumers trust most.
685 Third Ave., 2nd flr.
New York, NY 10017
Established in 1998, ICR partners with companies to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 650 clients in approximately 20 industries. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore, San Francisco, San Diego and Beijing. ICR also advises on capital markets transactions through ICR Capital, LLC. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.
Clients: B&G Foods, Beyond Meat, Boot Barn, Boston Market, CV Sciences, Chunghwa Telecom Co. Ltd., Darden Restaurants, GNC Holdings, Inc., Fogo de Chao, Freshpet, Harman, Herbalife Ltd., Hostess, Just Salad, Inc., Legg Mason & Co. LLC, Limoneira, Luckin’ Coffee, lululemon athletica, Michaels, Michael Kors, New Relic, Nomad Foods, Olo, Paramount Group Inc., Planet Fitness Inc., Praire Vodka, Shake Shack, Starwood Property Trust, Texas Roadhouse, The National Restaurant Association, The One Group, Tilray, Torchy’s, Williams-Sonoma, Inc. and Workiva.
1420 Broadway St.,
Detroit, MI 48226
450 Seventh Ave.,
20th Floor, Ste. 2002
New York, NY 10123
1545 W. Thomas Rd.
Phoenix, AZ 85015
Jeff Lambert, Founder & CEO
Don Hunt, President/Partner
Matt Jackson, Managing Director/Partner
Kristin Celauro, Managing Partner
Michelle Olson, APR, Managing Director
Lance Knapp, Chief Financial Officer
Lambert is the challenger agency for challenger brands™—think David vs. Goliath. For over 20 years, we have approached our work from the perspective of our clients, putting their metrics at the forefront of everything we do. This philosophy has helped Lambert differentiate its services and company culture, allowing us to be an organization where leaders want to grow, and clients want to stay. With nearly 85 team members across offices in Grand Rapids, Detroit, Lansing, Phoenix and New York, Lambert is listed as a top 10 PR firm in the Midwest, a top 20 food & beverage and top 50 PR firm nationally. Perhaps it’s our heritage that began in our founder’s basement or our integrated approach which allows us to “bolt on” as an extension of our client’s teams to effectively manage the content machine that keeps brands relevant. We strive for success and understand today’s global marketplace is less a push for product distinction and more a matter of establishing extraordinary relevance with highly targeted consumers.
Marx Layne & Company
31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
Leslie Pardo, Senior VP and Food & Beverage Lead
Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee. The event and media campaign orchestrated by Marx Layne & Company generating national media coverage and tremendous social media buzz.
Marx Layne has been providing cost-effective and results-oriented marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.
Services offered include media relations, social media, grand openings, product launches, special events, crisis and reputation management, internal communications, community engagement programs, sampling events, blogger relations, direct mail, e-blasts, graphic design, web development and design, SEO, content creation, brochure and newsletter production, and expanding concepts into new markets.
Industry experience includes fine dining, fast casual, QSRs, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Ohio, Florida and other markets.
Our creativity is boundless. For example, Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating national media coverage and tremendous social media buzz. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.
1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
Kristen Ingraham, Senior Vice President
Padilla’s Food + Beverage Practice is one of the strongest and most experienced in the country. Representing both brands and marketing cooperatives, the agency covers all audiences: consumer, foodservice, retail and manufacturing.
Consumed by food, Padilla’s team includes food experts; wine and spirits aficionados; writers and publicists; registered dietitians; recipe developers; and research, branding and digital specialists. Unique in-house resources include a culinary studio near national media in New York City and an extensive food and beverage library.
Together with FoodMinds, a division of Padilla, the agency is reimagining why, what and how the world eats and drinks—to help build a stronger, flourishing future for all. Clients in the food and beverage sectors include Bordeaux wines, Dole Food Company, the Federation of Quebec Maple Syrup Producers, Avocados From Mexico, Prosciutto di Parma and the U.S. Highbush Blueberry Council.
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
470 Park Ave. South, 5th flr. North
New York, NY 10016
Steve Cody, CEO & Founder
Ann Barlow, Senior Partner & President, West Coast
Jacqueline Kolek, Senior Partner & General Manager, New York
Tara Lilien, Partner and Chief Talent Officer
Maggie O’Neill, Senior Partner & Chief Client Officer
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm combines 25 award-winning years of expertise serving blue chip and breakout clients with forward-thinking service offerings and the freshness of a start-up. This unique mix of experience and energy attracts and empowers teams with a creative edge, drive and a passion for promoting, protecting and connecting clients in a fast-changing marketplace.
The agency has worked with food and beverage brands from retail to restaurants including TGI Fridays, The Capital Grille, D’Artagnan, Ready Pac, Bolthouse Farms, Edible Arrangements, The Cakerie, the American Beverage Association, Zagat and Diageo, among others.
Core capabilities include media relations, creative design, website design, digital marketing, crisis communications, user experience, branding and positioning, and employee engagement. And corporate purpose continues to be a focus with many brands taking a stand on societal issues to drive marketing programs. As a result, Peppercomm launched the STANDSMART Purpose Stress Test in 2019, which evaluates brands’ business practices to ensure credibility and authenticity to stand behind their corporate purpose.
205 East 42nd Street, 20th Floor
New York, NY 10017
Louise Pollock, President
The PCI team drove awareness and trial of Moon Cheese as a great-tasting, nutritious and convenient snack at Natural Products Expo East.
Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media, events and trade shows, foodservice and retail support, target influencer engagement, crisis management, third-party alliance building, and science activation for food, beverage, health, wellness, and lifestyle clients. Its latest innovation, On the Tray, is a new division dedicated to school foodservice led by in-house dietitians who have successfully executed award-winning campaigns reaching this important audience. With an established background engaging influencers who affect change, Pollock provides impactful and successful communications campaigns for its clients.
Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past decade, including making tea the healthy drink of millennials and making chocolate a healthy indulgence. Most recently, Pollock drove national media coverage, awareness and sales for Moon Cheese as the perfect healthy snack. On behalf of its Tea Council of the USA client, the agency engaged millennials through a creative, award-winning social media campaign that inspired tea lovers to share their #IndividualiTEA. The traditional and digital media campaign drove an increase in social followers and increased awareness for National Hot Tea Month and tea benefits among a key target. For its Cranberry Marketing Committee client, Pollock harnessed the power of social media and Friendsgiving, the trendy millennial holiday, to break through the digital noise and reinvent the cranberry with this new target audience.
For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers B2B and B2C results that change perceptions and protect and enhance a brand’s position in the market.
In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results … every time.
American Pulse Association, British Columbia Cranberry Marketing Committee, Cranberry Institute, Cranberry Marketing Committee, Danone North America, Healthycell, iTrackBites, Moon Cheese, National Watermelon Promotion Board, Orgain, Tea Association of the USA, Tea Council of the USA, USA Dry Pea & Lentil Council, and USA Rice Federation.
The Power Group
1341 Conant St.
Dallas, TX 75207
Amy Power, President & CEO
Kortni Robinson, Director of Sales & Marketing
The Power Group is a full-service public relations and social media firm specializing in media and influencer relations, crisis communications, social media content creation, events, and more. Our experienced team works with clients to build PR campaigns and social media strategies that fit specific needs and deliver powerful results. The firm’s longest-tenured client, Golden Chick, has been retained for more than 18 years.
We work with our clients to set specific, measurable KPIs that tie into their overall business objectives. Our unique “30-day guarantee” promises clients media coverage within the first 30 days of media relations outreach. The Power Group also utilizes an innovative value-based pricing model which benefits both the agency and clients by offering flat rate service fees rooted in actual value instead of inefficient hourly billing.
We know the restaurant industry and specialize in food and beverage PR. We have coordinated and executed succusseful grand openings, influencer campaigns, new menu launches and more across the United States.
To learn more about The Power Group’s services, clients and results, visit www.thepowergroup.com or contact Kortni Robinson, director of sales & marketing, at firstname.lastname@example.org.
Clients include: 3Eleven Kitchen and Cocktails, Abacus Jasper’s Restaurant Group; Bulla Gastrobar; Borden Dairy Company; Cotton Patch Cafe; Cafe Express; Cafe Intermezzo; Cinco Taco Bar; Dallas Donut Fest; Dillas Quesadillas; El Rincon Mexican Kitchen & Tequila Bar; Family Thais; Fireside Pies; Golden Chick; The Latin Pig; LALA USA; Lawry’s The Prime Rib; Mamoun’s Falafel; Maple Leaf Diner; Marufuku Ramen; MidiCi Neapolitan Pizza; McDonald’s; Mimi’s Bistro and Bakery; MOOYAH Burgers, Fries & Shakes; Niwa Japanese BBQ; Pollo Campero; RedBull; Religion Tequila; RJ’s Mexican Cuisine; Salata; Soley; Tacos 4 Life; TGI Fridays; TEAZZERS; Vacation in a Bottle (ViB); Which Wich Superior Sandwiches; Y.O. Ranch Steakhouse; YUMIX.
950 3rd Ave. Floor 7
New York, NY 10024
Amy Binder, CEO
Jacqueline Piccolo, Head of Business Development
Atalanta Rafferty, Head of Food, Drinks & Nutrition Practice
Driving business results for food and beverage companies, brands and associations is at the core of RF|Binder’s communications and consulting experience in the food industry. Our creative work has made food and beverage brands not only pantry staples but also cultural icons. With the growing demand to build a more sustainable food future, one of our specialty areas is working with emerging food innovators, from food technology and plant-based companies to category disruptors.
We’ve developed award-winning consumer and corporate campaigns across QSR, restaurant, CPG brands, B2B ingredients, wine, beer and distilled spirits brands, country trade groups and industry associations. We have built reputations by creating highly targeted, integrated marketing and communications campaigns and handled a range of issues from product recalls, in-store incidents, customer complaints and activists’ campaigns.
RF|Binder is a fully integrated communications and consulting firm—powered by strategy, creativity, analytics and purpose. We are independent, entrepreneurial, and woman-owned. RF|Binder is headquartered in New York City, with offices in Boston, Los Angeles, San Francisco.
SPM Communications, Inc.
2332 Irving Blvd., Ste 110
Dallas, TX 75207
Suzanne Parsonage Miller, President & Founder
Since 1999, SPM has worked with food and restaurant clients, telling the story of the evolving food and nutrition landscape, from sustainability and non-GMO verified to farm-to-table and organic. We work with emerging and established brands to tell their stories and connect with key audiences.
We integrate earned media relations, influencer partnerships, events and social media to create campaigns that resonate with target demographics, to increase brand awareness and meet business objectives. Just a few of our work highlights include:
• Aided in the rise of industry giant and sustainable foods pioneer Chipotle through a 17-year partnership and landed the first national story about “Food With Integrity” mission to change the way people eat and think about fast food.
• Created national buzz to celebrate the 300th bakery opening of Nothing Bundt Cakes through an award-winning “Thank You for 300” campaign in which the company gave away 30,000 cakes in 5 minutes, generating unprecedented bakery traffic and more than 500 pieces of coverage.
• Generated national brand awareness for RW Garcia, the first snack brand ever to receive Non-GMO Project verification, through national media outreach that highlights the gluten-free brand’s sustainable production processes, superior ingredients and taste, leading to industry awards and national product coverage.
• Helped reposition Smoothie King as a health and wellness lifestyle brand with the launch of purpose-driven, Clean Blend smoothies such as The Daily Warrior, developed in collaboration with the American Cancer Society.
In addition to building food and restaurant brands, we help protect brands through our robust crisis communications practice. We’ve managed some 3,500 crises, from foodborne illnesses and viral videos, and our media protocol is currently deployed in more than a thousand restaurant and retail locations across the nation.
Our culture-driven agency was founded on our “No Jerks” policy, which fosters strong agency-client relationships with mutual trust and respect and leads to greater creativity, productivity and true partnership between agency and client.
Other food and beverage brand experience includes Bruegger’s Bagels, Mi Cocina, Cicis, Del Frisco’s Restaurant Group, True Food Kitchen, Stubb’s Bar-B-Q, Pei Wei, P.F. Chang’s, Boulder Organic, Lantana Hummus, Whataburger, Taco Cabana, Salata and many more.
640 Fifth Ave., 8th Flr.
New York, NY 10019
Tony Signore, CEO & Managing Partner
Mike Costabile, Managing Partner
Carla Wilke, Chief Strategy and Integration Officer
Taylor partnered with Crown Royal Regal Apple to present The Royal Court to media, influencers and community leaders during Miami Art Week 2019, one of the most prestigious art events in the world. In celebration of the city’s rich culture and vibrant art scene, Taylor and Crown Royal Regal Apple enlisted the help of four-time NBA All Star Jimmy Butler and Miami multimedia artist and storyteller D’ana Nunez on a partnership that refurbished a basketball court and park for the whole community to enjoy. During the unveil, guests enjoyed Crown Royal Regal Apple cocktails and local Miami cuisine, along with a sneaker cleaning booth, premium gifting and DJ sets.
Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth. With an integrated team of almost 100 employees across all marketing disciplines, Taylor SHAPES INFLUENCE on behalf of the world’s leading brands. Whether it’s developing strategy, building powerful brand narratives, crafting insight-driven creative, producing content or engaging the media, everything Taylor produces is designed to inspire, incite and shape conversation for the benefit of its client partners, their customers and stakeholders. For more than 30 years, Taylor has been a trusted partner of Diageo, the world’s leading premium drinks business. Via social campaigns and strategic media relations, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for Diageo’s adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others. The agency also partners with leading consumer food and QSR brands for a wide range of services, including product introductions, sponsorship activations, and digital strategy/social activation.
King Plow Arts Center
981 Joseph Lowery Boulevard, Suite 100
Atlanta, GA 30318
Dean Trevelino, Founder & Principal
Genna Keller, Founder & Principal
Founded in 1916, Nathan’s Famous Selects Its First Agency of Record, Trevelino/Keller, to Introduce New Store Prototype.
Over the years, Trevelino/Keller combined its success in technology business with its passionate foodie culture. That growing reputation has landed an impressive set of established and emerging food and beverage, restaurant and association work. Those brands have had one of two things in common—a disruptive mentality or a re-emergence strategy. And while the firm’s public relations discipline leads the way, more and more brands are not only impressed with its award-winning Groovy Studios, but choose the firm because of its 360 Reputation Marketing approach.
A great example is the firm’s new relationship with 104-year-old Nathan’s Famous which chose Trevelino/Keller as its first agency of record. Trevelino/Keller has wasted little time positioning Nathan’s Famous for the future, leading with the launch of its new drive thru prototype. The relationship represents a more common agency engagement where Nathan’s is leveraging the firm’s food and beverage expertise, especially in franchising, coupled with its strong capabilities in design, web, content and branding.
Late last year, Trevelino/Keller announced the first collaboration between a winery—Tarpon Cellars and Spotify whereby each wine release features a custom playlist, another great example of combining the F&B category with new economy brands.
Sought after for its experience with other brands like Johnny Rockets, TCBY, Moe’s Southwest Grill, Starbucks and more, it’s the firm’s foodie culture that often solidifies such relationships. From wine making, to its own organic bee colony and a line of seasoned salts, it features such innovative internal programs as Red With Ted, Farm to T/K and Craft Days. It’s Winepreneur Series which pairs entrepreneurs with amazing wines at hip venues, draws several hundred each year.
Wilks Communications Group
550 W. Van Buren St., Ste. 250
Chicago IL 60607
Gardi Wilks, President
Brad Wilks, Managing Director
Sarah Hintze & Greg Avdoian, VPs
Wilks Communications Group is an award-winning PR and integrated marketing communications agency with a proven track record built over 25+ years of helping food, beverage and spirits clients build customer awareness, strengthen brand engagement and drive sales. Our customized programs include everything from earned and online media, influencer engagement, content initiatives and more. Our expertise is derived from years spent as big agency leaders, corporate professionals, journalists, bloggers and digital strategists. Our programs help reach and engage the stakeholders who matter most to an organization’s success—delivering the right messages through the best channels and at the right time. We are results-oriented and purpose-driven, which is why many of our client relationships span years, some decades. With an entrepreneurial spirit, thoughtful commitment to service excellence and focus on personal accountability, we help clients amplify their unique value proposition in ways that lead to growth and positive change.