Food & Beverage Public Relations - Our Annual Review

Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry.

O'Dwyer's magazine, now in its 35th year, is the #1 publication for PR and marketing communications pros.

Mar. '21 Food & Beverage PR Magazine (PDF)

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Profiles of Food & Beverage PR Firms:

5W Public Relations

299 Park Ave., Floor 10
New York, NY 10171
212/999-5585
Fax: 646/328-1711
info@5wpr.com
www.5wpr.com

Ronn D. Torossian, Founder & CEO
Dara Busch, Matthew Caiola, Presidents

It’s hard to open a magazine, scroll through social media or turn on the television without seeing information about a new food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories.

We understand competition for space (in shopping carts, on shelves and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum traditional and social media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled.

Client experience include Sparkling ICE, ZICO Coconut Water, SodaStream, Santa Margherita Wines, Whole Foods Market, &pizza, Tropical Smooothie Café, Paris Baguette, GAEA, Viki’s Granola and many others.



360PR+

180 Varick Street
New York, NY 10014
212/729-5933
www.360PR.plus
Twitter.com/360PRplus
Linkedin.com/company/360PRplus

Laura Tomasetti, CEO
Victoria Renwick, Michael Rush, Partners
Rob Bratskeir, Executive Vice President
Stacey Clement, Ali Kavulich, Caitlin Melnick, George Snell, Senior Vice Presidents
Jenni Brennan, Melinda Bonner, Erin Kadamus, Kristen Thompson, Melissa Perroni (HR), Morgan Salmon (Finance),Vice Presidents

Mom of three Vanessa Lachey shares her tips for healthy snacking and helps unveil Stonyfield Snack Packs (a 360PR+ client) to media and influencers.Mom of three Vanessa Lachey shares her tips for healthy snacking and helps unveil Stonyfield Snack Packs (a 360PR+ client) to media and influencers.

360PR+ knows how to make consumers hungry, thirsty and come back for more because our work starts with ideas steeped in insights that matter, leavened by years of experience. Food & Beverage is our largest practice. Our deep understanding of how and why shoppers fill their carts and emerging trends translates to integrated campaigns that break through, fuel coverage and conversation and drive sales.

Our award-winning campaigns start with compelling storytelling, reaching consumers and key opinion leaders through earned media, influencer marketing, social media content and immersive brand experiences. We know the tastemakers—chefs, RDs, celebrities, media and bloggers—who consumers turn to for the latest nutrition, cooking and entertaining trends, advice and new products. And, we know how to elevate executives and brands as thought leaders, growing their influence.

It’s why some of the most loved and trusted companies and brands have chosen 360PR+ as their partner: purpose-driven trailblazers like Stonyfield Organic and Pete and Gerry’s Organic Eggs, icons such as America’s Test Kitchen and illy coffee, better-for-you brands like Nasoya plant-based products and family favorites like Krusteaz and Juicy Juice. Brands that bring a smile to our faces, like Jelly Belly and Sweethearts. And adult beverage brands, from craft beer pioneer Harpoon, to fast-risers like Sagamore Spirit Rye and Blue Chair Bay Rum.

In 360PR+ you’ll gain a partner who comes to work hungry for new challenges every day, eager and fully equipped to create success with you and your team.



BLAZE PR

1427 Third Street Promenade, Suite 201
Santa Monica, CA 90401
310/395-5050
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President

BLAZE is the go-to PR agency for lifestyle brands hungry for a real piece of the marketshare. Fresh and seasoned, our boutique agency is comprised of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. Our media strategies are meaty, creative and on-point because they are backed by a thoughtful process that considers the particular world of each brand.

Recent Awards: PR Week, Best Places to Work; LA Business Journal, Best Places to Work; One Planet Awards, Gold—PR Campaign of the Year; One Planet Awards, Bronze—Product Launch of the Year

Clients include: Barebells protein bars, Bilinski’s Chicken Sausage, Bushwick Kitchen, Calavo, California Olive Oil Council, Dalmatia Fig Spread, Electrolit, Golden West Food Group, High Peaks plant-based sausage, KOE Kombucha, Mary’s Gone Crackers, Meat District, Melora Manuka, NadaMoo!, Nature’s Path Organic Foods, Perfect Hydration, Pickle Juice.



Bullfrog + Baum

2585 Broadway, #129
New York, NY 10025
www.bullfrogandbaum.com
212/255-6717
@bullfrogandbaum

Jennifer Baum, President + Founder

With over 20 years of success under its belt, Bullfrog + Baum continues to disrupt the communications world. We are storytellers who believe Hospitality Is Everywhere™. Our team is comprised of past chefs, travel junkies, wellness mavens, former editors, globetrotters and those who are curious and passionate about the world around them.

We’re a one-stop-shop for clients seeking game-changing awareness and tangible ROI. In 2020, we introduced a new suite of services to respond to the evolving needs of the hospitality industry in light of the pandemic with timely, budget-friendly communications offerings. Bullhorn by B+B is a first-of-its-kind subscription service, and Amp is a three-month recovery program that provides a full suite of services for those in need of a marketing boost after such a tumultuous year.

Once a leading boutique PR firm specializing in restaurants, we have since grown to be much more and are now a full-service hospitality marketing agency with clients across F&B, Travel, and CPG. Our clients include Black Tap Craft Burgers & Beer, Katz’s Delicatessen, Margaritaville Resort Times Square, Mandarin Oriental Hotel Group, Country Life Vitamins, Magnolia Bakery, Ketel One Family Made Vodka, and more.

We’re not just a marketing, hospitality or lifestyle agency. We’re a style of life agency.



Carolyn Izzo Integrated Communications (CIIC)

NY + Miami
845/358-3920
www.ciicnews.com

Carolyn Izzo-Feldman, President & Chief Strategist
Amy Sedeno, Executive Director & Partner
Paola Cuevas, Senior Director

CIIC onsite at the Bibigo Culinary Challenge in Partnership with the Culinary Institute of America.CIIC onsite at the Bibigo Culinary Challenge in Partnership with the Culinary Institute of America.

PR & Social Media for the food & beverage, travel & tourism, hospitality, real estate and lifestyle industries.

CIIC is an award-winning, full-service international public relations, social media and communications firm specializing in creating dynamic campaigns for the food & beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for 25 years, CIIC has been dedicated to servicing food and beverage brands with top-tier public relations campaigns and award-winning results.

CIIC got its start by putting Krispy Kreme Doughnuts on the map when they first launched in the Northeast. Since then, CIIC has represented a number of leading F&B brands, including Sovány Beverage Company, Florida Wine Academy, 305 Wines, The Original Soupman, Opal Apples, Barton & Guestier Wines , Bibigo Foods, Morton’s The Steakhouse, Kona Red Beverages, Coney Island Brewing Company, New Leaf Beverages, California Pizza Kitchen, Bohlsen Restaurant Group, Beekman 1802, and more.

We are adept at launches, openings and franchisor relations, and are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage and access for our clientele. From working with key influencers and A-list media, to arranging appearances on network televisions shows, managing product sampling and planning top-level events in your key markets, our goal is to strategically and creatively deliver the best results at the best value.

CIIC is a woman-owned and operated business (WBENC Certified) and a proud member of latamPR, furthering our reach in Mexico and Latin America.

For more information or to inquire about new business opportunities, please contact 845/358-3920 x 11 or visit us online at www.ciicnews.com.



Champion

Millennium Tower
15455 Dallas Parkway, Suite 1350
Addison, TX 75001
972/930-9933
www.championmgt.com
info@championmgt.com

Ladd Biro, Founder & Principal
Eric Spiritas, Principal
Jami Sharp, Senior Vice
President, Public Relations
Russell Ford, Senior Vice
President, Marketing

Champion’s clients are ubiquitous in the national and local media. Here, FOX News interviews two Champion clients: the CEOs of Fazoli’s and Dickey’s Barbecue Pit.Champion’s clients are ubiquitous in the national and local media. Here, FOX News interviews two Champion clients: the CEOs of Fazoli’s and Dickey’s Barbecue Pit.

We typically don’t brag on ourselves, but Champion is an award-winning, privately held, full-service public relations, local store marketing, franchise development, digital media and crisis management agency. Well-established and emerging restaurant brands partner with us because our PR game is unrivaled at the national and local level, we build and execute spot-on local market activation plans, we deliver qualified franchisee candidates, we move the needle through digital media platforms and we wisely steer them through crises big and small.

We’re based in Texas, with a satellite office in Denver, but we’re calling on the national media and working on local marketing campaigns in nearly every state as you read this.

Our clients—which include Raising Cane’s, Dickey’s Barbecue, Fazoli’s, On The Border, SPB Hospitality and Taco John’s—call us “incredibly fast, creative and innovative,” “best in class,” “invaluable partners,” “badass, kickass and always have their foot on the gas” and “the best full-service PR/LSM/social media agency we’ve ever worked with.” (We think they’re pretty awesome, too!)



Coyne Public Relations

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

1400 Broadway
36th and 37th Floors
New York, NY 10018
212/938-0166

Thomas F. Coyne, CEO
John Gogarty, President
Tim Schramm, Executive Vice President
Stacy Bataille, Senior Vice President

Coyne PR helps to solidify the PEEPS® Brand as a pop culture icon and extends its presence beyond the Easter season each year at PEEPSFEST®, a family-friendly New Year’s Eve celebration.Coyne PR helps to solidify the PEEPS® Brand as a pop culture icon and extends its presence beyond the Easter season each year at PEEPSFEST®, a family-friendly New Year’s Eve celebration.

The food and nutrition space has been a cornerstone of Coyne PR since the agency’s inception nearly thirty years ago. Coyne has represented many of the most trusted brands in the world, including Keurig Dr Pepper, Del Monte Foods, Newman’s Own, Chiquita, In the Raw, Eggland’s Best, Entenmann’s, Just Born Quality Confections, Perdue Foods, General Mills, PepsiCo, Kraft Foods, The Hershey Company, Campbell’s, McCormick, and Perrigo’s infant formulas, among others.

Coyne combines insight-driven strategy, cutting edge creative elements and flawless execution to achieve goals for clients, whether they be category leaders or challenger brands. We immerse ourselves in our client’s business, becoming an extension of the communication and brand teams.

We create compelling storytelling and match these skills with our broad and deep media relationships to drive new levels of attention for brands. Through proprietary tools, we identify, engage and activate the influencers who reach a brand’s audience authentically and understand how to tap into and amplify the voice of brand evangelists. Our registered dietitian network, consisting of 100+ influential and connected RD’s and nutritionists, can be utilized to build, launch, and sustain campaign initiatives. We’ve introduced scores of products, launched numerous breakthrough campaigns, and helped brands navigate significant industry challenges and crisis situations.



Edelman

250 Hudson St., 16th Floor
New York, NY 10013
212/768-0550
Fax: 212/704-0117
www.edelman.com

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).



EVINS Communications, LTD.

830 Third Avenue
New York, NY 10022
212/688-8200
www.evins.com
Info@evins.com

Mathew Evins, Chairman
Louise Evins, CEO
Drew Tybus, Senior Vice President Food, Wine & Spirits

At EVINS we know that the secret to building brand relevancy, consumer engagement and organic advocacy among consumers is through exceptional storytelling, and nowhere do stories come alive with more passion and lasting emotion than at the table. For over 30 years, EVINS’ Food, Wine and Spirits (FWS) Practice has been telling the stories of the brands, experiences and people that shape the way consumers engage and enjoy. We are gratified and honored to have a number of client relationships for more than a quarter of a century, helping brands including Colgin Cellars, Cakebread Cellars, Chef John Currence, Crown Maple, Laphroaig, Maker’s Mark, Nat Sherman Cigars, Old Overholt, Tequila Avion, Schaller & Weber, SmartWater, Trinchero Napa Valley and countless others convey their stories to the audiences that matter most to them. We are the driving force behind a number of the most iconic brands, personalities and trends in the food and beverage industry. We pioneered the practice of “seeded organic self-discovery” marketing, and we take great pride in being the leading practitioners of seamless “no fingerprints” public relations and influencer engagement. The EVINS FWS Practice skillfully combines the intense personal interests and proven professional expertise to create programs and attention-getting media coverage that bring hidden stories to the forefront. Transparent in our practices, relentless in our commitment to results, and passionate about solving the challenges facing our clients, EVINS has become a trusted and indispensable partner to our clients. Learn more about what we can do for you by visiting us at www.evins.com.



Fineman PR
A Division of Off Madison Ave

415/392-1000
Fax: 415/392-1099
mfineman@finemanpr.com
www.finemanpr.com

San Francisco-based Fineman PR is consistently recognized for its award-winning food and beverage programs. From coining the term “Brand PR” in the 90s, to driving the natural foods boom, to servicing prestigious wine clients—Fineman PR has a tenured reputation that prioritizes substance over spin.

Fineman PR specializes in Brand PR, crisis communications and digital marketing for a full range of food and CPG categories, including organic foods, better-for-you functional foods, candy, and wine and spirits.

The firm demonstrates why a client’s brand promise merits audience trial and trust. Fineman PR’s high-profile crisis communications work is nationally renowned and includes food safety issues and product recalls, labor negotiations, activist demonstrations, brand defamation, high profile legal action and workplace accidents. We safeguard and reinforce client reputations and excel in building category leadership for our clients.

Recent client experience includes full-service marketing communications and issues management for Foster Farms poultry; regional event marketing and brand awareness for Dunkin’ Donuts; Amy’s Kitchen corporate and brand initiatives.

Fineman PR’s core services include proactive media relations; leadership positioning for brands and company executives; influencer relations; media training; cause marketing and community relations; and internal, trade and retailer communications.

In 2020, Fineman PR joined forces with Off Madison Ave, a Phoenix-based integrated marketing agency with deep digital, creative and social experience. This enhances the firm’s ability to provide a range of additional marketing, creative and digital solutions to both firms’ diverse roster of clients.”



Fish Consulting

117 NE 2nd St.
Fort Lauderdale, FL 33301
954/893-9150
lfisher@fish-consulting.com
www.fish-consulting.com

Lorne Fisher, CEO / Mng. Partner
Jenna Kantrowtiz, SVP / COO
Lauren Simo, SVP
Ashley Davidson, VP

Fish has been repeatedly recognized as a best place to work, receiving prestigious national and local awards over the past year, including Inc., PRWeek, PRNEWS, PRovoke, and the South Florida Business Journal. At Fish, we always put our team members first because we strongly believe that when employees are happy and healthy, they do their best work for our clients. Fish has been repeatedly recognized as a best place to work, receiving prestigious national and local awards over the past year, including Inc., PRWeek, PRNEWS, PRovoke, and the South Florida Business Journal. Additionally, Fish was named to Forbes’ inaugural list of America’s Best PR Agencies for 2021. The agency also has been recognized as one of Entrepreneur magazine’s Top Franchise Suppliers for the last three years.

Founded in 2004, Fish is a national PR agency that has helped some of the fastest-growing restaurant brands achieve their business goals. We’re proud to serve some of the industry’s leading companies, including Dunkin’, FOCUS Brands, Blaze Pizza, Chicken Salad Chick, and Jack in the Box, among many others.

Our restaurant experience runs deep. From brand building, national consumer and B2B PR, and influencer marketing to franchisee recruitment, local grand openings, and crisis management, we’ve done a lot in the restaurant space.

Our strategic media relations campaigns consistently land our partners coverage in the most widely read and watched consumer and business outlets nationwide. We love developing creative ways to get media talking about the brands we work with—and getting customers talking about them, too.

Fish is based in Fort Lauderdale, Florida, with operations in Dallas, Washington, D.C., and London.



FleishmanHillard

200 N. Broadway
St. Louis, MO 63102
314/982-1700
kristie.sigler@fleishman.com

Kristie Sigler, Americas Food, Agribusiness & Beverage (FAB) Lead

FleishmanHillard understands where food has been and where it’s going—philosophically and literally—as we work in every link of the food chain. Our global, cross-functional team of more than 160 FAB specialists includes passionate foodies, farm kids, registered dietitians, food scientists, policy experts, former journalists, government officials, issues and crisis specialists, social storytellers and agriculture experts.

Food is no longer just functional; it’s emotional, it’s an expression of self. Influencers are using their forks to promote a wide range of political and cultural agendas. Consumers want to know more about how food is raised and produced. The need for authenticity has never been greater, which is why we connect our farm-to-fork approach with our social, innovation and technology experts to identify emerging global change agents (issues and individuals) to help companies engage differently with the individuals who are shaping what and how we eat and drink.

If you’d like to learn more, please contact Kristie Sigler, kristie.sigler@fleishman.com.



FoodMinds

330 South Wells, 4th Floor
Chicago, IL 60606
312/258-9500
foodminds.com

Erin DeSimone, MS, RD, LDN, FAND
edesimone@foodminds.com
312/248-8857
Mobile: 312/925-9791

Michelle Kijek
mkijek@foodminds.com
312/248-8861
Mobile: 312/952-0220

At FoodMinds, we put passion into practice by harnessing science, public affairs, food values and communications to meet our clients’ business and public health objectives—a capability we created and define as food and nutrition affairs. FoodMinds is the only agency with more than 20 registered dietitians on staff and a Global ExpertBench™ of nutrition science, policy and communications professionals around the world. Capabilities include: food and nutrition affairs; sustainable and nutritious food systems engagement; personal wellness strategy; food values insights; strategic planning; thought leadership; nutrition, health and wellness science; partnerships and coalitions; health professional and influencer communications; influencer mapping; strategic insights; consumer engagement and media relations; and issues and crisis navigation. We are not just another PR agency. We help our clients tell a better story.

FoodMinds works with more than 30 leading commodity boards, food companies, brands and associations in the U.S. and around the world, including several Fortune 500 companies. Contact us to learn more.

FoodMinds is a division of Padilla. Between FoodMinds and Padilla Food + Beverage, we are happily consumed by food, all the time. Together, we’re re-imagining why, what and how consumers eat and drink—to build a stronger, flourishing future for all. We are building, growing and protecting brands and reputations by creating purposeful connections with the people who matter most to our clients. Together, our services span the ecosystem of food, beverage and nutrition—from research and insights to branding, creative and digital to marketing communications and our unique culinary center.



French/West/Vaughan

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal

French/West/Vaughan (FWV), the Southeast’s leading public relations, public affairs, advertising and digital media agency, is home to one of the country’s largest Food & Beverage practice areas. FWV is ranked No. 17 on the list of the nation’s largest PR firms overall (2020 O’Dwyer’s Ranking of Top U.S. PR Firms) and has been in the top 20 for nearly two decades.

FWV specializes in creating maximum brand exposure through integrated campaigns that include earned media, promotional partnerships, celebrity endorsements, sponsor relations, event management, social media, influencer marketing, experiential activations and trade shows. The firm has vast experience with product launches in B2C and B2B channels, as well as in strategic counsel on issues related to environmental topics, supply chain, manufacturing and product recalls.

This broad range of expertise, including the evolving communications and content technologies utilized by consumers and the industry, has enabled FWV to support some of the most sought-after F&B brands in the world, including Melitta Coffee, Moe’s Southwest Grill, BurgerFi, Certified Angus Beef, RealEats, The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI, Simply Orange), ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, Atlantic Natural Foods, Lidl, Whole Foods Market, Smithfield Chicken ‘N Bar-B-Q, the N.C. Pork Council and North Carolina SweetPotato Commission. Our past and present client roster in the beer, wine and spirits category includes Proximo (Pendleton Whisky), Brown-Forman (Jack Daniel’s), Diageo North America (Bulleit Bourbon), Deutsch Family Wine & Spirits (Josh Cellars, Yellow Tail), BRAND Napa Valley, Grain and Barrel Spirits, Mother Earth Brewing and the N.C. Beer and Wine Wholesalers Association. The agency has also produced award-winning campaigns for celebrity chefs Christine Hazel, Jeff Mauro, Lorena Garcia and Aliya LeeKong, among many others.

FWV is the only N.C.-based public relations firm to capture National Agency of the Year honors, something it has now done 20 times over the past two decades. Founded in April 1997 by agency Chairman & CEO Rick French, FWV employs more than 120 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles, Greater Boston and Tampa offices.



HUNTER

One World Trade Center, Floor 68
New York, NY 10007
212/679-6600

Grace Leong, CEO
Jonathan Lyon, Partner
Donetta Allen, Partner
Gigi Russo, Partner
Erin Hanson, Partner

Contact: smormar@hunterpr.com
Samara Farber Mormar, Executive Vice President, Business Development

HUNTER inspired a new wave of home cooks by helping sports fans across the globe use TABASCO Sauces to create their favorite, nostalgia-inducing game day eats right at home through Stadium Food FOMO meal kits, a recipe digital series in partnership with Vice Munchies, and launching influencer content with chefs in the #TeamTABASCO network.HUNTER inspired a new wave of home cooks by helping sports fans across the globe use TABASCO Sauces to create their favorite, nostalgia-inducing game day eats right at home through Stadium Food FOMO meal kits, a recipe digital series in partnership with Vice Munchies, and launching influencer content with chefs in the #TeamTABASCO network.

HUNTER is an award-winning, integrated consumer marketing firm and the second largest food and beverage agency in the United States. Our creative approach and client-led orientation has led to some of the most enduring client relationships in the business including TABASCO® Brand Pepper Sauce, HUNTER’s first partner over 30 years ago, and still a client today. Others include some of America’s most iconic and beloved companies and brands including Smithfield, Diageo North America, Pompeian, Mrs. T’s Pierogies, Chicken of the Sea and King’s Hawaiian.

With offices in New York, Los Angeles and London and partnerships that extend our reach globally, HUNTER’s 160-person firm is perhaps best known for executing strategic, creative, equity building campaigns that drive conversation and insert brands firmly into the lifestyles of their target consumers. From the traditional days of “tasting is believing” to the modern world of #instagood #foodporn, food and beverage is in our DNA. For today’s consumer, food and drink are one of the primary pathways in their pursuit of health and happiness. Eating, drinking, cooking and dining are critical parts of family connection, entertainment and self-care rituals with people spending more time in the kitchen than ever before. Through a powerful blend of our staff’s passion for food culture, relationships with food influencers and prowess for strategic consumer marketing, we help brands to become part of these rituals by inserting them into the right moments in time through the right mediums and right mouthpieces.

In addition to our core competencies, we offer specialized services for these clients including recipe development and photography; relationships with bartenders, mixologists, chefs and celebrity food influencers in both social and traditional media; and partnerships with government and non-profit organizations driving the conversations about food and beverages today.

HUNTER served as the founding member of the Food + Beverage division of the Public Relation Society of America, and conducts an annual Food News Study, to help keep our clients abreast of what is making news in the industry and which media consumers trust most.



ICR

685 Third Ave., 2nd flr.
New York, NY 10017
646/277-1200
http://www.icrinc.com

Established in 1998, ICR partners with companies to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 650 clients in approximately 20 industries. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore, San Francisco, San Diego and Beijing. ICR also advises on capital markets transactions through ICR Capital, LLC. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.

Clients: Albertsons Companies, B&G Foods, Beyond Meat, Boot Barn, Boston Market, CV Sciences, Chunghwa Telecom Co. Ltd., Darden Restaurants, GNC Holdings, Inc., Fogo de Chao, Freshpet, Harman, Herbalife Ltd., Hostess, Laird Superfood, Limoneira, Luckin’ Coffee, lululemon athletica, Michaels, Michael Kors, New Relic, Nomad Foods, Olo, Paramount Group Inc., Planet Fitness Inc., Praire Vodka, Shake Shack, Starwood Property Trust, Texas Roadhouse, The National Restaurant Association, The One Group, Tilray, Torchy’s, Utz Quality Foods, Williams-Sonoma, Inc. and Workiva.



Lambert & CO.

1420 Broadway St., 1st Floor
Detroit, MI 48226
313/309-9500
www.lambert.com
engage@lambert.com
Instagram: @ChallengerCPG

450 Seventh Ave., 20th Floor, Ste. 2002
New York, NY 10123
212/971-9718

Jeff Lambert, Founder & CEO
Don Hunt, President/Partner
Matt Jackson, Managing Partner
Michelle Olson, APR, Managing Partner
Sarah Smith, Chief Growth Officer

Lambert was charged by Green Giant Fresh to support the national launch of Veggie Bowls—a new line of plant-based microwaveable meal bowls found within the increasingly competitive produce section of the grocery store. Lambert was charged by Green Giant Fresh to support the national launch of Veggie Bowls—a new line of plant-based microwaveable meal bowls found within the increasingly competitive produce section of the grocery store. Key to a successful product introduction was building and maintaining relationships with the brand’s retail customers, measured by store traffic and, ultimately, sales.

Lambert & Co. is the Challenger Agency for Challenger Brands™ serving emerging and established brands with integrated marketing strategies that encourage new product trial and build brand affinity. Our experience includes nearly every aisle and every segment, including salty snacks, beverages, deli, produce, dairy, beer and spirits, juices, functional foods, breakfast bars, frozen foods, salsas and more. Our core difference is the priority we place on business outcome versus agency output, and this philosophy has helped Lambert stand apart as an organization where leaders want to grow, and clients want to stay. While we are an independent firm, we have innovative partnerships with global MBE and WBE multi-cultural marketing agencies to complement our in-house team of creatives, PR practitioners, web developers, social and paid media experts and multimedia producers. Our cross-functional collaboration allows us to effectively manage the content machine that drives new discovery and understand the evolution of today’s consumer journey. We know how to build extraordinary brand relevance and help our clients achieve their strategic goals.



Marketing Maven

1460 Broadway, 1st Floor
New York, NY 10036
212/967-5510
www.MarketingMaven.com
lindsey@marketingmaven.com

Los Angeles Headquarters
310/994-7380

Lindsey Carnett, CEO & President

Named to the 2017 and 2018 Inc. 5000 List of Fastest Growing Companies in America and Entrepreneur magazine’s 2016 Entrepreneur 360 List as one of the Most Entrepreneurial Companies in America, Marketing Maven’s sophisticated share of voice and sentiment analysis tools help to shape campaign strategy for food and beverage clients. Aligning with influencers and utilizing grassroots social media tactics, paired with traditional media relations, generates significant impact for clients.

From an online cooking school to patented functional ingredients, the bicoastal team at Marketing Maven knows how to navigate food and beverage PR, influencer and social media campaigns. We specialize in showcasing your brand and increasing sales with unique pitch concepts distributed to top media for national TV, radio, newspaper, magazine and online coverage.

Marketing Maven is a federally recognized Native American Owned 8(a) and WOSB certified company. We are also a certified Small Business (SB) with the California Department of General Services (DGS) and a certified Women’s Business Enterprise (WBE) with the Women’s Business Enterprise National Council (WBENC).



Marx Layne & Company

31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 ext.105
lpardo@marxlayne.com
www.marxlayne.com

Leslie Pardo, Senior VP and Food & Beverage Lead

Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee. The event and media campaign orchestrated by Marx Layne & Company generating national media coverage and tremendous social media buzz.Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee. The event and media campaign orchestrated by Marx Layne & Company generating national media coverage and tremendous social media buzz.

Marx Layne has been providing cost-effective and results-oriented marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.

Services offered include media relations, social media, grand openings, product launches, special events, crisis and reputation management, internal communications, community engagement programs, sampling events, blogger relations, direct mail, e-blasts, graphic design, web development and design, SEO, content creation, brochure and newsletter production, and expanding concepts into new markets.

Industry experience includes fine dining, fast casual, QSRs, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Ohio, Florida and other markets.

Our creativity is boundless. For example, Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating national media coverage and tremendous social media buzz. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.



PADILLA

4 World Trade Center
150 Greenwich Street, 48th Floor
New York, NY 10007
212/229-0500
PadillaCo.com

Kristen Ingraham, Senior Vice President, Food + Beverage Group Lead

Padilla’s Food + Beverage Practice is one of the strongest and most experienced in the country. Balancing deeply rooted expertise with cutting-edge insights and technology, Padilla’s team navigates complex challenges and delivers award-winning solutions.

Located in the media capital of the world—and anchored by its state-of-the-art culinary studio, The Cookery—Padilla’s Food + Beverage Practice represents beloved brands and marketing cooperatives for all audiences: consumer, foodservice, retail and beyond.

Padilla’s team includes consumer brand builders; wine and spirits aficionados; digital strategists and e-commerce experts; storytellers and publicists; retail authorities and registered dietitians; culinary curators and recipe developers; and research, trends and insights specialists. Food and beverage industry clients include: Avocados From Mexico, Dole Food Company, the Federation of Quebec Maple Syrup Producers, Prosciutto di Parma, Ribera y Rueda Wines, Smithfield, the U.S. Highbush Blueberry Council and Virginia Wines.

Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.



Pollock Communications

450 Lexington Avenue
New York, NY 10017
212/941-1414
Fax: 212/334-2131
lpollock@pollock-pr.com
www.lpollockpr.com

Louise Pollock, President

“The ninth annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey provides insights into how the pandemic has affected 2021 diet trends.”“The ninth annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey provides insights into how the pandemic has affected 2021 diet trends.”

Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media, virtual and live events and trade shows, foodservice and retail support, target influencer engagement, crisis management, third-party alliance building, and science activation for food, beverage, health, wellness, and lifestyle clients. We keep our finger on the pulse of the latest health and wellness trends through our annual What’s Trending in Nutrition survey conducted in partnership with Today’s Dietitian. Our research arms the leading consumer and nutrition media with trends that fuel their year-round editorial coverage. We also leverage the survey insights to align clients with news-making trends and inform their strategies to develop and execute impactful and successful communications campaigns.

Pollock pioneered communications for the functional food movement, creating some major food trends including making tea the healthy drink of millennials and making chocolate a healthy indulgence. Most recently, Pollock drove national media coverage, awareness and sales for Moon Cheese as the perfect healthy snack. On behalf of the Tea Council of the USA, the agency engaged millennials through a creative, award-winning social media campaign that inspired tea lovers to share their #IndividualiTEA. The traditional and digital media campaign drove an increase in social followers and increased awareness for National Hot Tea Month and tea benefits among a key target. For the Cranberry Marketing Committee, Pollock harnessed the power of social media and Friendsgiving, the trendy millennial holiday, to break through the digital noise and reinvent the cranberry with this new target audience. And for Mars, Pollock leveraged scientific research about chocolate and health to showcase Dove brand attributes timed to Valentine’s Day, driving a 40% increase in sales.

For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers B2B and B2C results that change perceptions and protect and enhance a brand’s position in the market.

In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media. We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results…every time.

American Dairy Association North East, American Pulse Association, Cranberry Institute, Cranberry Marketing Committee, Danone North America, LivBar, L-Nutra, Moon Cheese, National Watermelon Promotion Board, Orgain, Tea Association of the USA, Tea Council of the USA, USA Dry Pea & Lentil Council and USA Rice Federation.



Porter Novelli

220 E. 42 Street, 11 Floor
New York, NY 10017
porternovelli.com
202/601-8000

David Bentley, Chief Executive Officer
Kate Cusick, Chief Marketing Officer
Margaret-Ann Cole, Chief People & Transformation Officer

Porter Novelli is a global communications partner who confidently leads clients through a modern stakeholder landscape. We believe that successful companies need to stand for something beyond what they sell to build the reputation they deserve. They must positively impact people’s lives and society to maintain relevance and achieve better business results.Our experts operate at the nexus of food policy, research, trends and innovations that create a healthier world for workers, communities and the planet.

For nearly 50 years, we’ve guided the food and nutrition industry—a journey dating back to the creation of the first Food Pyramid. Today, we offer deep expertise in stakeholder communication, mapping and engagement, science and policy counsel, issues management and mitigation, consumer engagement and activation, foodservice and food professional engagement, sustainability communications and reporting, and media outreach.Porter Novelli Food is well-equipped as your singular communications partner to answer today’s challenges and embrace tomorrow’s opportunities.

Our expertise spans agriculture, B2B communications, commodity groups, consumer products, foodservice and nutrition for clients such as the Almond Board of California, Ben & Jerry’s, National Honey Board and siggi’s, among others.



The Power Group

1341 Conant St.
Dallas, TX 75207
469/620-1055
www.thepowergroup.com
kortni@thepowergroup.com

Amy Power, President & CEO
Kortni Robinson, Director of Sales & Marketing

The Power Group is a full-service public relations and social media firm specializing in media and influencer relations, crisis communications, social media content creation, events, and more. Our experienced team works with clients to build PR campaigns and social media strategies that fit specific needs and deliver powerful results. The firm’s longest-tenured client, Golden Chick, has been retained for more than 20 years.

We work with our clients to set specific, measurable KPIs that tie into their overall business objectives. Our unique “30-day guarantee” promises clients media coverage within the first 30 days of media relations outreach. The Power Group also utilizes an innovative value-based pricing model which benefits both the agency and clients by offering flat rate service fees rooted in actual value instead of inefficient hourly billing.

We know the restaurant industry and specialize in food and beverage PR. We have coordinated and executed successful grand openings, influencer campaigns, new menu launches and more across the United States.

To learn more about The Power Group’s services, clients and results, visit www.thepowergroup.com or contact Kortni Robinson, director of sales & marketing, at kortni@thepowergroup.com.

Notable clients include: Abacus Jasper’s Restaurant Group; BenefitMall; Bulla Gastrobar; Borden Dairy Company; Cafe Express; Cotton Patch Café; Crisp & Green; Dillas Quesadillas; Fireside Pies; Golden Chick; LALA USA; Lawry’s The Prime Rib; Marufuku Ramen; MidiCi Neapolitan Pizza; Mimi’s Bistro and Bakery; MOOYAH Burgers, Fries & Shakes; Pollo Campero; Ranch Rider Spirits; Rave Restaurant Group; RedBull; Religion Tequila; Tacos 4 Life; TGI Fridays; TEAZZERS; Vacation in a Bottle (ViB); and Which Wich Superior Sandwiches.



RF|Binder

950 3rd Ave. Floor 8
New York, NY 10024

Amy Binder, CEO
Jacqueline Piccolo, Head of Business Development
Atalanta Rafferty, Head of Food, Drinks & Nutrition Practice

Driving business results for food and beverage companies, brands and associations is at the core of RF|Binder’s communications and consulting experience in the food industry. Our creative work has made food and beverage brands not only pantry staples but also cultural icons. With the growing demand to build a more sustainable food future, one of our specialty areas is working with emerging food innovators, from food technology and plant-based companies to category disruptors.

We’ve developed award-winning consumer and corporate campaigns across QSR, restaurant, CPG brands, B2B ingredients, wine, beer and distilled spirits brands, country trade groups and industry associations. We have built reputations by creating highly targeted, integrated marketing and communications campaigns and handled a range of issues from product recalls, in-store incidents, customer complaints and activists’ campaigns.

RF|Binder is a fully integrated communications and consulting firm—powered by strategy, creativity, analytics and purpose. We are independent, entrepreneurial, and woman-owned. RF|Binder is headquartered in New York City, with offices in Boston, Los Angeles and San Francisco.



SPM Communications Inc.

2332 Irving Blvd., Ste 110
Dallas, TX 75207
info@spmcommunications.com
214/379-7000
www.spmcommunications.com

Suzanne Parsonage Miller, President & Founder

For more than 20 years, SPM has worked with food, beverage and restaurant clients to tell their unique stories as the food and nutrition landscape has evolved. We’ve drawn on our deep brand and crisis management roots over the past year to help clients navigate a new level of sustained crisis while working to build and maintain relationships with their key audiences.

We integrate earned media relations, influencer partnerships, events and paid social media strategy to create campaigns that increase brand awareness and meet business objectives, whether those are sales goals, traffic around a certain milestone or company acquisition Just a few of our work highlights in 2020 include:

Provided daily guidance to multiple restaurant brands on rapidly changing COVID-19 regulations, restrictions and protocols throughout the pandemic to aid in maintaining community and consumer relationships.

Helped challenger seltzer brand Mighty Swell capitalize on a national moment and a unique partnership to launch a tongue-in-cheek national Change.org petition to make Super Monday a national holiday, creating the Austin-based brand’s most successful PR activation to date.

Leveraged the pandemic-proof business model of fajita delivery and catering company Fajita Pete’s to generate trade and franchise stories as the company sought to drive franchise deals and expand to new markets.

Helped brands connect with communities through give-back programs while pandemic regulations kept them closed and cut off from key consumers. For example, SPM helped Chuck E. Cheese activate a “Day of Giving” program in dozens of local U.S. markets in which they provided more than 20,000 meals to front line workers, medical personnel and first responders, reaching an estimated media audience of more than 600,000.

Leveraged strong national, regional and local media relationships to share our brands’ positive news to drive bottom-line results and layered in influencer partnerships to further drive messaging to multiple audiences.

Developed new media relations tactics and creative strategies to help build brands during difficult economic times while also helping to preserve brand equity and reputation through bankruptcies, permanent location closures and mandated shutdowns to emerge strong on the other side.

In addition to building food and restaurant brands, we help protect brands through our robust crisis communications practice. We’ve managed more than 5,000 crises and our media protocol is currently deployed in more than a thousand restaurant and retail locations nationwide.

Our culture-driven agency was founded on our “No Jerks” policy, which fosters strong agency-client relationships with mutual trust and respect and leads to greater creativity, productivity and true partnership between agency and client. SPM has been lauded as a PR industry “Best Places to Work” and was recently listed on Forbes’ prestigious new “America’s Best PR Agencies 2021.”

Additional food, beverage and restaurant brand experience includes Nothing Bundt Cakes, Community Coffee, Pollo Campero, RW Garcia, Velvet Taco, Mi Cocina, Del Frisco’s Restaurant Group, Chipotle, Bruegger’s Bagels, True Food Kitchen, Stubb’s Bar-B-Q, Van’s Foods, Pei Wei, P.F. Chang’s, Boulder Organic, Lantana Hummus, Whataburger, Taco Cabana, Salata and many more.



Taylor

640 Fifth Avenue, 8th Floor
New York, NY 10019
212/714-1280
www.taylorstrategy.com

Tony Signore, CEO & Managing Partner
Mike Costabile, Managing Partner
Maeve Hagen, President

Taylor partnered with Guinness in August to unveil a partnership – more than 200 years in the making – with Notre Dame, as an official beer of Fighting Irish Alumni & Fans.Taylor partnered with Guinness in August to unveil a partnership – more than 200 years in the making – with Notre Dame, as an official beer of Fighting Irish Alumni & Fans. Hall of Fame quarterback and Notre Dame alumnus Joe Montana has been the face of the campaign ever since, from countless virtual media appearances, to autographed football giveaways, to acclaimed ad campaigns that toast to the greatest year that’s still ahead of us. Much more to come in 2021, when fans can hopefully once again enjoy Football Saturdays in the stands or out with family and friends.

Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.

Named “Consumer Agency of the Decade” by The Holmes Report, Taylor is headquartered in New York with offices in Los Angeles, Chicago, and Charlotte. The agency provides a full array of services including: brand planning; creative; digital strategy and social media; strategic media relations; consumer insights; D,E,&I; measurement and evaluation; event creative and production, and talent procurement and training.

Taylor develops and executes marketing communications programs for category leading food and beverage brands, including —for more than 30 years—Diageo, the world’s leading premium drinks business. Via social campaigns and strategic media relations, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for Diageo’s adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others.

The agency also partners with leading consumer food and QSR brands for a wide range of services, including product introductions, sponsorship activations, and digital strategy/social activation.



Trevelino/Keller

King Plow Arts Center
981 Joseph Lowery Boulevard Suite 100
Atlanta, GA 30318
404/214-0722
dtrevelino@trevelinokeller.com
gkeller@trevelinokeller.com
www.trevelinokeller.com

Dean Trevelino, Founder & Principal
Genna Keller, Founder & Principal

New York Restauranteur and Filipino Nicole Ponseca, a Trevelino/Keller client, who has established a following in New York with her restaurant, Jeepney, cooks up her hometown’s new entry into the plant-based burger category with UnMeat from Century Pacific Food. New York Restauranteur and Filipino Nicole Ponseca, a Trevelino/Keller client, who has established a following in New York with her restaurant, Jeepney, cooks up her hometown’s new entry into the plant-based burger category with UnMeat from Century Pacific Food.

In late 2020, Trevelino/Keller launched Remember The Octanes—www.remembertheoctanes.com—recognition for restaurant and retail brands lost as a result of COVID-19. Octane was a folk-hero coffee brand that opened within weeks and blocks of Trevelino/Keller’s launch in 2003. Beyond Octane, Trevelino/Keller is busy supporting those brands who took an aggressive approach to the changing world.

Trevelino/Keller had the opportunity to continue support of Nathan’s Famous, its food donation efforts in New York, its progressive ghost kitchen restaurant strategy and even the launch of a new concept, Wings of New York. In addition to Nathan’s fully integrated work, the firm successfully delivered franchise public relations and leadgen strategies for international brand, Paris Baguette. Under the campaign, “Why Franchise Now,” the firm delivered record leads in the US as well as Canada.

Entering the new year, Trevelino/Keller has been readying the launch of the plant-based industry’s newest player, UnMeat, out of Manilla from global brand, Century Pacific Food. The brand intends to compete with the likes of Impossible and Beyond with “familiar” ingredients priced at, yes, the cost of meat. Tapping 2018 Burger Champion, Nicole Ponseca whose Filipino restaurant, Jeepney, has a cult and celebrity following in New York, ceremoniously flipped the first UnMeat burger in the US.



Wilks Communications Group

550 W Van Buren Street, Ste. 250
Chicago, IL 60607
312/815-5505
www.wilksgrp.com
brad@wilksgrp.com

Gardi Wilks, President
Brad Wilks, Managing Director
Sarah Hintze, VP of Consumer & Food

Wilks Communications Group is an award-winning PR and integrated marketing communications agency with a proven track record built over 25+ years of helping food, beverage and spirits clients strengthen their brand awareness, enhance consumer engagement and drive sales.

Our client engagements range from brand campaigns and product introductions to earned and social media programs, influencer partnerships, content marketing, digital advertising, website creation and design, and more. Our expertise is derived from years spent as big agency leaders, communications professionals within large consumer packaged goods companies, as food journalists, bloggers and digital strategists. We pride ourselves on our deep understanding of food and beverage trends and helping food brands build strong emotional connections with their consumers and customers. We are results-oriented and purpose-driven, which is why many of our client relationships span years and even decades.



Zapwater Communications, Inc.

118 North Peoria, 4th Floor
Chicago, IL 60601
312/943-0333

1460 4th Street, Suite 306
Santa Monica, CA 90401
310/396-7851

95 Merrick Way, Ste 500
Coral Gables, FL 33134
305/444-4033

www.zapwater.com
david@zapwater.com

GoodSam offers vegan, sugar-free, direct-trade goodies that are good for you, good for farmers and good for the planet. Zapwater was instrumental in the brand’s successful launch.GoodSam offers vegan, sugar-free, direct-trade goodies that are good for you, good for farmers and good for the planet. Zapwater was instrumental in the brand’s successful launch.

David Zapata, CEO and Founder
Jennifer Lake, Senior VP
Stephanie Poquette, Vice President, Social Media and Influencer Programming

Zapwater Communications, Inc. is an award-winning integrated communications agency specializing in trendsetting lifestyle brands. The team curates innovative campaigns for leading food and beverage brands, including wine and spirits, gluten-free and non-GMO product lines and specialty products.

The agency’s food and beverage campaigns are driven by passion and metrics-driven results, and our multidisciplinary services include a mix of digital engagement, experiential tactics, influencer and media relations and social media.

Current clients include Burpee Home Gardens, Fleur de Prarie, GoodSam Foods, Layer Cake Wines, Snap Dragon Foods and Sonoma Gourmet.

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