Reconnect. Refresh. Get Noticed. List With O'Dwyer's

Join O'Dwyer's Online Directory of the Top PR Firms

Add Your Firm to O'Dwyer's "Find a PR Firm" Database

For over 55 years, O'Dwyer's has been the go-to resource for companies seeking top PR agencies — helping generate billions in new business. Whether you're a boutique agency or a global powerhouse, listing with O'Dwyer's gives your firm year-round visibility in the industry's most trusted directory — both online and in print.

Our website is optimized for ChatGPT and you’ll find O’Dwyer’s cited in GPT queries related to PR firms, lists organizing PR firms by their specialties and top ranked firms that have met O'Dwyer's strict documentation requirements. Traffic is usually between 40,000 - 100,000+ visits monthly.

PR Firm Directory

View interactive printed '25 Directory of PR Firms

Past O'Dwyer's Directories:
2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013

NEW: Take advantage of our Featured Firm Spotlight where you'll get 2 weeks of front-and-center homepage exposure via a 500x250 pixel banner. See Listing Options below.

Stand out where clients are searching most. Your O'Dwyer's listing delivers unmatched visibility, credibility, and control — all with unlimited updates at no extra charge.

  • Visibility across 32 PR specialties to highlight your expertise
  • Inclusion in the only printed PR directory still in circulation
  • Strong SEO & GEO plus bonus editorial exposure in your own Newsroom on odwyerpr.com
  • Dedicated firm page, distraction-free and fully customizable
  • Unlimited updates with strategic deep links to your website
  • Simple, clutter-free search — prospects find you fast
  • Extra reach through LinkedIn promotion (tagged in O'Dwyer's posts & newsletter mentions)

Listing Options

Choose the listing tier that best fits your goals:

Get Started - $175/year:

Your essential presence in the PR industry's most trusted database — perfect for firms building visibility and credibility.

Includes:

  • Contact info
  • PR specialties
  • Employees, year founded
  • Principals and active clients

Optional logo add-on: $100

Step it Up - $400/year:

Enhanced listing with branding, multimedia, and editorial exposure — ideal for firms ready to stand out.

Includes everything in Get Started, plus:

  • Logo, team photos & embedded video
  • 75-word agency statement
  • PR Specialties Index
  • "Newsroom" linking to O'Dwyer's coverage

Optional embedded video add-on: $75

First-time bonus:
One-year odwyerpr.com subscription ($295 value)

  • Access to latest RFP postings
  • O'Dwyer's weekly newsletter PDF every Monday
  • Exclusive searchable newsletter archive back to 2000
  • One-year print subscription to O'Dwyer's Magazine (U.S. only, $60 value)

Show Your PR Specialty - $700/year:

Feature your expertise in print + online with added SEO visibility.

Includes everything in Step It Up, plus:

  • 150-200 word profile + executive photo in O'Dwyer's Magazine
  • Same profile online in HTML for GEO & SEO

Additional profiles: $275

Additional photos $75

O'Dwyer's Magazine 2026 Editorial Calendar:

Profile Issue
Jan., Crisis Comms. & PR Buyer's Guide
Mar., Food & Beverage PR
May, PR Firm Rankings (requires participation in annual rankings, view instructions)
Jul., Travel & Tourism PR
Aug., Financial PR/IR & Prof. Svcs. PR
Oct., Healthcare & Medical PR
Nov., Technology PR

O'Dwyer's Magazine Advertising:

There's no better way to show off your creative ability to prospects than with a display ad in our printed magazine. Check out Jan. '26 Crisis Communications Magazine to see what you're missing!

Profile and picture are included with half- and full-page ads. Contact [email protected] for rates and specs.

View all advertising opportunities in O'Dwyer's online media kit.

NEW: Stand Out - Be in the Spotlight - $950/year (Save $250):

2 weeks of front-and-center homepage placement with a Featured Firm Spotlight banner.

Includes Everything in Step It Up, plus:

  • 500 x 250 homepage banner with your logo and message
  • Click-through to your listing or website
  • Optional PR Firm Spotlight badge
  • 2 weeks of homepage placement
  • O'Dwyer's is available to help you design your banner at no additional cost
Featured Database Listing - $300 *Requires enhanced listing
Appear on primary landing page of the database - see current featured firms here: PR Firms Database
Yes, I'd like to order a copy of the 2026 O'Dwyer's Directory of PR Firms for $95 plus $10 shipping (NY residents must add $8.96 sales tax) published June '26. View 2025 edition of O'Dwyer's Directory.

Build Brand Awareness

Sponsored Content - $1,500 per placement:

Position your expertise with a homepage article feature that stays visible for one full week. It will also be placed in O'Dwyer's weekly LinkedIn newsletter with 2,650 subscribers as of Nov. '25.

Includes:

  • No editorial involvement from O'Dwyer's
  • Embedded photos, graphics & video
  • Strategic deep links
  • Important GEO & SEO value
  • Social promotion (Twitter 14.4K, Facebook, LinkedIn)
  • Permanent archive on odwyerpr.com
  • Searchable author bio in our PR Experts Database sorted by 40 specialties and counting

Bio in PR Experts Database:

Build personal visibility in O'Dwyer's PR Experts Database with a searchable profile.

Basic Bio - $50:

  • Listing in alphabetical order
  • Contact info
  • Picture and/or video
  • Social media handles
  • Work history, accreditations & areas of expertise
  • Links to (3) articles you'd like to showcase

PR Specialty Bio - $100. Everything in basic, plus:

  • Appear in our exclusive index of PR experts broken down by a multitude of key specialties (new suggestions welcome)

Feartured PR Expert - $150. Everything above, plus:

  • Prominently display on the main landing page for this database in the "Featured PR Experts" section

Feartured O'Dwyer's Author - Contact [email protected] directly for pricing. All features above, plus:

  • Work with O'Dwyer's editorial staff on a contribution to our website and get in front of our influential readership. We'll help you iron out an informative topic of your choice showcasing your expertise while providing valuable professional development to our audience. 

Go to separate form for adding your bio to O'Dwyer's PR Expert's Database

LinkedIn Weekly Newsletter Advertising:

Sent every Wednesday to 2,650 subscribers (as of Nov. '25).
Sign up for O'Dwyer's LinkedIn Newsletter >>

Options:
Monthly (Ad size TBD) - $1,000
Weekly (Ad size TBD) - $250

O'Dwyer's Daily E-mail Newsletter:

Engage PR professionals directly through our weekday newsletter (4,000 subscribers; 40%+ open rate)
Sign up for O'Dwyer's Daily E-mail Newsletter >>

Options:
Text Ad (up to 40 words) - $100/week
Web Banner (300 x 250) - $125/week
Custom-Branded HTML Message - $1,500/send

Web Banner Advertising:

  • Leaderboard, homepage (728x90)
  • Large rectangle, homepage (300x250)
  • Large rectangle, run-of-site (300x250)
  • Leaderboard run-of-site (728x90)

Exclusive advertiser sponsorship of specific areas of the site is available (e.g., PR firm rankings, PR firms database, etc.)

Banner Specs: GIF or JPG format. File size no more than 150KB. Animation can be looped but must be 30 seconds or less and slower than 5 FPS.

Tracking: Click tracking can be linked to an advertiser's Google Analytics account through custom links and UTM codes.

*Work with [email protected] directly on the specific pages where your banners will appear and for info on booking exclusive banner spots on odwyerpr.com. He's also available to assist with banner design at no additional cost.

O'Dwyer's Annual PR Firm Rankings:

The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mar. 16, 2026. Download Rankings Instructions (PDF)

O'Dwyer's Rankings SealConsider the following benefits of joining O'Dwyer's rankings:

1. Third-party endorsement is obtained

2. Boost your GEO/SEO and Google AI Overview standing

“Our research shows that O’Dwyer's rankings are a keystone of AI search. All major AI platforms use O’Dwyer's rankings as the definitive data to inform their answers. This is seen on all levels of their rankings, nationally, locally and by vertical served. Their rankings are now the premier data source for anyone researching PR firms using AI."

Greg Matusky, CEO, Gregory and Developer of Gregory Influence Engine—an AI search research tool.

3. Promote your specialty practices

4. Gain year-long visibility

5. It proves you are a PR firm

6. Associate with bigger PR firms

7. Use your ranking in new business pitches, PR and advertising

8. Your recruiting is helped

9. Clients tend to go with an established firm

10. The rankings establish PR counseling as a solid industry 

*Contact John O'Dwyer with any questions about the ranking process.
 
*Required
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Yes - display full address
No - remote/hybrid office (display city/state only)
*Note: Full address still required for billing and mailing purposes.

(Appears at top of listing; more e-mails can be added under "Type of PR handled/Misc. info)

(Appears at top of listing; more websites, blogs, social media handles can be added under "Type of PR handled/Misc. info)

(No more than 25 words for types of PR; additional websites, blogs, social media handles and other points of contact, including e-mails can be added here)
*Requires enhanced listing
(75 words plus $100 for each additional 75 words)

(Extended staff roster over ten $25 extra)

($25 for each additional office location/presence added to the listing)

(Six months or more, active in 2025-26; more than 20 clients $25 extra)
PR Specialties *Requires enhanced listing
(Must include clients in your viewable listing to support specialty designations)
 Adult Beverages/Spirits
 Agriculture
 Artificial Intelligence
 Automotive/Trans.
 Beauty/Fashion/Lifestyle
 Books & Publications
 Creative/Marketing Agencies
 Crisis Communications
 Education
 Energy
 Entertainment/Cultural
Environ./Sustain./Greentech
 Financial PR/Investor Rels.
 Food & Beverage
 Foreign Markets
 Healthcare
 Home Furnishings
 Industrial
 Mobile/Wireless
 Multicultural Markets
 Non-Profits
 Political Candidates
 Professional Services
 Public Affairs
 Purpose/CSR
 Real Estate Finance & Development
 Restaurants
 Social Media
 Software
 Sports/Leisure
 Technology
 Travel/Hosp./Econ. Dev.
 
Sponsored Specialty Listing - $125 per PR Specialty *Requires enhanced listing
(Appear at "top" of specialty in alphabetical order, online only - see example here: Healthcare PR firms. Reserve the "top" spot in any specialty for $250; contact [email protected] directly.)
 Adult Beverages/Spirits
 Agriculture
 Artificial Intelligence
 Automotive/Trans.
 Beauty/Fashion/Lifestyle
 Books & Publications
 Creative/Marketing Agencies
 Crisis Communications
 Education
 Energy
 Entertainment/Cultural
Environ./Sustain./Greentech
 Financial PR/Investor Rels.
 Food & Beverage
 Foreign Markets
 Healthcare
 Home Furnishings
 Industrial
 Mobile/Wireless
 Multicultural Markets
 Non-Profits
 Political Candidates
 Professional Services
 Public Affairs
 Purpose/CSR
 Real Estate Finance & Development
 Restaurants
 Social Media
 Software
 Sports/Leisure
 Technology
 Travel/Hosp./Econ. Dev.
 
Sponsored Geographical Listing - $125 per State *Requires enhanced listing
(Appear at "top" of state in alphabetical order, online only, must show physcial address in your viewable listing for state chosen - see example here: New York PR firms. Reserve the "top" spot in any state for $250; contact [email protected] directly.)
 Alabama (AL)
 Alaska (AK)
 Arizona (AZ)
 Arkansas (AR)
 California (CA)
 Colorado (CO)
 Connecticut (CT)
 Delaware (DE)
 District Of Columbia (DC)
 Florida (FL)
 Georgia (GA)
 Hawaii (HI)
 Idaho (ID)
 Illinois (IL)
 Indiana (IN)
 Iowa (IA)
 Kansas (KS)
 Kentucky (KY)
 Louisiana (LA)
 Maine (ME)
 Maryland (MD)
 Massachusetts (MA)
 Michigan (MI)
 Minnesota (MN)
 Mississippi (MS)
 Missouri (MO)
 Montana (MT)
 Nebraska (NE)
 Nevada (NV)
 New Hampshire (NH)
 New Jersey (NJ)
 New Mexico (NM)
 New York (NY)
 North Carolina (NC)
 North Dakota (ND)
 Ohio (OH)
 Oklahoma (OK)
 Oregon (OR)
 Pennsylvania (PA)
 Puerto Rico (PR)
 Rhode Island (RI)
 South Carolina (SC)
 South Dakota (SD)
 Tennessee (TN)
 Texas (TX)
 Utah (UT)
 Vermont (VT)
 Virginia (VA)
 Washington (WA)
 West Virginia (WV)
 Wisconsin (WI)
 Wyoming (WY)
 

Method of Payment:

Mail check to: O'Dwyer's, 271 Madison Ave., #1500, NY, NY 10016

E-mail digital invoice for payment

Have questions or need help with your listing? Contact John O'Dwyer at [email protected]

Logos, pictures and video: E-mail your company logo and pictures for listing to [email protected] in JPG format. Send both a color and b/w version of firm logo with a resolution of 300 dpi. YouTube videos can be embedded in listing.

Proudly show your association with O'Dwyer's by displaying our logo on your website with a link back to your listing. Image below is a transparent PNG. If you'd like something custom-made, feel free to contact [email protected].

Listed on O'Dwyer's


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