Advertising Opportunities

Your most efficient and effective route to public relations and communications executives with buying power is via O’Dwyer media.

John O'Dwyer

You’ll join an illustrious roster of established PR firms and service companies that have obtained results by advertising in PR’s most authoritative news media (described as the “bible" of PR by both the New York Times and Washington Post).

PRs most sophisticated, powerful audience relies on our in-depth stories and extensive databases backed by 51 years of reporting on PR. The Find a PR Firm and “PR Firm Rankings” databanks are two of the most popular areas. Buyers searching for expertise in specialized areas such as healthcare, technology and finance regularly comb the exclusive annual O’Dwyer rankings.

Publisher John O'Dwyer ( can arrange the right package of advertising to suit your needs and budget.

No other PR website can keep up with the quality and quantity of news posted daily on Over 19 years of searchable coverage is available, backed by our experienced reporters. PR and communications pros get their news from us all day long--you need to be in front of that audience.

The newsy website averages 60,000 visits per month. We have 13,700 followers on Twitter ( Our news is also posted to Facebook and LinkedIn.

Banner Rates:
- Leaderboard, homepage (728x90 pixels) - $3,000/month
- Large rectangle, right-hand column of homepage (300x250 pixels) - $2,000/month
- Large rectangle, run-of-site (300x250 pixels) - $1,500/month
- Leaderboard, run-of-site (728x90 pixels) - $1,000/month

*Exclusive advertiser sponsorship of specific areas of the site is available (e.g., PR firm rankings, PR firms database, etc.)

Banner Specs:
We can accommodate any type of banner (animated gif, jpg), including video and custom widgets. Banners can be changed as often as necessary throughout the course of a campaign.

Click tracking can be linked to an advertiser's Google Analytics account or O'Dwyer's can implement custom links and UTM codes specified by the advertiser.

Sponsored Content on

O’Dwyer’s editorial staff will have no role in the preparation. Content will appear in the "third" position on the main page of for two weeks.

Cost per placement is $500.

Daily E-mail Newsletter

Every afternoon our free e-mail newsletter is sent to approximately 4,200 subscribers who have either signed up online through or who are subscribers to our website or one of our publications.

- Monthly Sponsorship (300x250 pixel banner) - $2,000
- Weekly Sponsorship (300x250 pixel banner) - $500
- Text Ad (up to 40 words) - $100/week
- Branded E-mail Blast to 4,200 audience - $1,500

Monthly Magazine

O'Dwyer's magazine is now in its 33rd year. A different area of PR is examined in each issue, including practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area.

The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Cost is $200. A picture can be added for $50. Profiles must be submitted by the 15th of the month prior to issue date of the magazine. You can, however, add your profile at any time to the web listing of profiles.

O'Dwyer's Nov. '19 Technology PR Magazine

Nov. '19 Technology PR Magazine

Submit Profile for O'Dwyer's Magazine

2020 Editorial Calendar:
Jan., PR Buyer's Guide/Crisis Comms.
Mar., Food & Beverage PR
May, PR Firm Rankings
Jul., Travel & International PR
Aug., Financial PR/IR & Prof. Svcs. PR
Oct., Healthcare & Medical PR
Nov., Technology PR

There’s no better way to show off your creative ablity to prospects than with a display ad in our printed magazine. Each issue is archived on as a PDF available for download by any of our 60,000+
per month visitors.

Ad Rates:
- Full pg. color - 8.5 x 11 inches (1/8 inch bleed) - $2,000
- 1/2 pg. color - (H) 7.25 x 4.75 inches (Island) 4.75 x 7.25 inches - $1,100
- 1/3 pg. color - (V) 2.25 x 9.75 inches (Block) 4.75 x 4.75 inches - $650

*Premium positions are available (e.g., back cover, inside front cover, 2-page spread, etc.).

Advertisers in O’Dwyer’s magazine are invited to submit a bylined article that is also posted to in HTML format and hits our social media channels. They also receive a free profile and picture.

Ad Specs:
Send a print-quality (300 dpi) CMYK PDF with all fonts embedded and all layers flattened by the 15th of the month prior to issue date (e.g., Apr. 15th for the May issue). The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.

Send copy and either a high-res (300 dpi) JPG or TIF file to magazine editor John Gingerich (

Submit Profile for O'Dwyer's Magazine

O'Dwyer's Directory of PR Firms

O'Dwyer's 2019 Directory of PR Firms

Download PDF of 2019 directory
Order Hard Copy

List Your Firm With O'Dwyer's

The 2019 Edition of O’Dwyer’s Directory of Public Relations Firms contains listings of public relations firms and public relations departments of advertising agencies.

The Directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index which identifies firms with skills in 24 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment, technology, and travel.

The directory is the only place where you can look up a company and determine its outside PR counsel.

Contact John O'Dwyer,, for a complete mailing list in Excel format derived from the 2019 directory.

Ad Requirements:
We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.

Ad Sizes/Specs:
- Full pg. b/w - 7.25 x 9.75 inches (trim size of 8.5 x 11; .25 bleed) - $1,200
- 1/2 pg. b/w - (H) 7 x 5 inches (V) 3.5 x 9.5 inches - $900

*Premium b/w positions in the directory start at $1,500; color from $3,500. Ask for details.

Send a print-quality (300 dpi) B/W PDF with all fonts embedded and all layers flattened.

Closing Date:
2020 Directory to be published June '20.

PR Firm Listings:
Listings in our printed directory of PR firms also appear in the “Find a PR firm” database on Basic listing cost is $100. For $300 you can display your firm’s logo and 75-word agency statement (description of PR philosophy and areas of special expertise). Pictures of key executives and even video can be added to the web listing. Send copy and either a high-res (300 dpi) JPG or TIF file to research director Melissa Werbell (

List Your Firm With O'Dwyer's

PR Buyer's Guide

O'Dwyer's 2019 PR Buyer's Guide

Jan. '19 PR Buyer's Guide (PDF)

Add Your PR Service or Product

Our January magazine contains our PR Buyer's Guide, a de facto 50+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

Listings also appear in the “Find a PR service” database on for a year. This is where communicators shop online for services and products and it is the one web database you need to be part of.

Basic listing cost is $25 per category. For $225 more, you can add to your listing 75 words describing the unique nature of your product or service and a color logo.

Send copy and either a high-res (300 dpi) JPG or TIF file to

Annual Reports/Design
Broadcast Monitoring
Camera Ready Releases
Clipping Services
CPA/Consulting Services
Crisis Management
Directories & Directory Publishers
Editorial Distribution & Services
Electronic Newsfeeds/Sat. Svcs.
Executive Search
Fax Services
Graphic Services
Integrated Marketing & PR
Interactive/Multimedia Services
Mailing Services
Mgmt. Consultants
Measurement & Evaluation
Media Lists
Media Monitoring

Media (Speech) Training
Media Tours/Roadshows
Newswires/Press Services
Photo Distribution & Photographers
Press Release Distribution
PR Networks
Public Service Announcements
Research (Marketing Research)
Satellite Media Tours
Search Engine Optimization (SEO)
Social Media
Software Products
Speakers Service (Talent)
Special Events
Translation Services
TV Production
Website Development