Our annual healthcare PR issue provides the latest insights healthcare's evolving social spaces and the health equity conversation. Also discussed are the keys to getting healthcare tech media coverage. Don’t forget to check out our rankings of the top agencies specializing in healthcare and medical PR >>
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View interactive printed Oct. '24 Healthcare & Medical PR Magazine |
Communications' Role in Filling Healthcare's Trust Gap: Healthcare organizations can empower patients and build trust in an informational ecosystem where consumers are constantly forced to decipher fact from fiction. -- Emily Hirsch & Marjani Williams, G&S Business Communications
Why Texas is Getting Attention for Biomed Excellence: Texas is emerging as a successful contender for federal and global biotechnology funding, and state government support for medical excellence is just one of several reasons why. -- Thomas Graham, Crosswind Media & PR
Navigating the Multigenerational Healthcare Landscape: How communicators can leverage online information preferences to engage multigenerational health audiences. -- Fern Lazar & Tom Jones, FINN Partners
Planning for the Long Term: Why identifying the end game is key to a winning biopharma PR strategy. -- Mark Corbae, ICR
Centering Local Communities in Public Health Storytelling: Public health campaigns are more authentic, relatable and effective when they focus on the voices and experiences of community members most impacted by public health issues. -- Sarah Boison Reynolds, Hager Sharp
Managing a Healthcare Crisis: Why compassion and empathy are key for lowering the temperature in a healthcare crisis. -- Dawn Dankner-Rosen & Mackenzie Maher, DDR PR
The Irreplaceable Human Touch: Influencers in the healthcare sector can empower patients and engage with followers with an authenticity and emotional depth that AI simply can’t match. -- Rhiannon Dourado, imre
Amplifying Voices That Matter: There’s an urgent need for healthcare communicators to connect, engage and tell the stories about our most important healthcare influencers: women. -- Jen Dobrzelecki, Padilla
The Many Iterations of FINN Partners' Gil Bashe: From a field medic to pharma policy lobbyist to thought leader at one of the world’s largest PR firms, Gil Bashe has had many chapters in life, and he’s not done yet. -- John O'Dwyer
Pressure Testing Your Brand-to-Demand Strategy in an Election Cycle: Why a rigorous commitment to listening is essential for healthcare marketers navigating a rapidly changing market in the face of an election cycle. -- Matthew Briggs, PAN
Achieving Awareness for AI Healthcare Startups: Strategies to position AI-startup clients as media-worthy thought leaders in the healthcare industry. -- Frank Tortorici, Marketing Maven
Communications Strategies to Attract Nurses in Senior Care: Marketing pros can support organizations in the senior care sector by developing nurse recruitment strategies that attract and retain top talent in an industry facing massive staffing shortages. -- Alexis Odesser, The Bliss Group
Breaking Through the Political Noise: How healthcare communicators can navigate today’s nonstop, rapid-fire news cycle. -- Lisa Arledge Powell, Mediasource
Changing the Script with AI-Powered Platforms: Why prioritizing earned media coverage can help healthcare PR pros educate consumers in a world where people are moving away from traditional Internet searches in favor of AI-driven platforms. -- Kelly Dencker, Coyne PR
5WPR
3 Park Ave., 19th Fl.
New York, NY 10016
212/999-5585
www.5wpr.com
Annette Banca, Managing Partner & EVP, Health & Wellness
Matt Caiola, North America CEO
Michael O’Brien, Global CEO
5W’s award-winning health and wellness PR practice creates and executes communications plans that succeed in this multi-dimensional world. Our range of experience spans from long-established product categories like vitamins and supplements, diet, sports and fitness, and functional nutrition to brands and physicians in both the physical and mental health space, as well as a growing pharma division. We also excel in emerging areas of opportunity such as Cannabis, CBD, and psychedelics, and have represented a range of sub-categories within the larger wellness macro trend including healthtech, sexual wellness and femtech, and telehealth and treatment centers.
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5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list.
Big Valley Marketing
333 W. San Carlos St., #600
San Jose, CA 95110
415/999-2006
www.bigvalley.co
[email protected]
[email protected]
Tim Marklein, Founder & CEO
Katie Huang Shin, President
Mel Johnson, Client Partner, Digital Health
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Big Valley Marketing is a data-driven consultancy that helps technology and technology-enabled companies grow, win and lead through effective, integrated, expert-driven marketing and communications. The organization works with clients from startups to Fortune 500s across high-growth markets including software-as-a-service (SaaS), artificial intelligence (AI), cybersecurity, cloud and mobile infrastructure, e-commerce and supply chain, and digital health.
For digital health brands, Big Valley dives deep into the intersection of technology and the healthcare market. Our experts understand what’s new, why it’s important, and how it expands or disrupts opportunities for markets, stakeholders, practitioners and patients. Digital health brands that benefit most from partnering with Big Valley are B2B or B2B2C, focused on challenging the status quo in healthcare (ex. market disruptor, category creator), data-centric, enabling healthcare providers to enhance care for and/or access to patients and are looking to scale products with a clear market fit. Current and past digital health clients have leveraged their work with Big Valley to establish a new category, significantly expand executive visibility, drive new media narratives, refresh brand strategies, design and implement refreshed content and social media programs, and update digital assets.
The Bliss Group
230 Park Ave.,
Second Floor West
New York, NY 10169
212/840-1661
Fax: 212/840-1663
www.theblissgrp.com
Cortney Stapleton, CEO
Michael Roth, Managing Partner
Reed Handley, Alexis Odesser, Sally Slater, Keri Toomey, EVPs
Greg Hassel, Ken Kerrigan, Megan Tuck, Miles Hill, Bill Smith, SVPs
Adam Schwartzman, Alana Gold, Meghan Powers, GVPs
Anna Robinson, Ben Davis, Courtland Long, Janice Miller, Jean Logerfo, JP Letourneau, Marisha Chinsky, Meghan Busch, Quintin Maidment, Sarah Dougherty, Sarah Eisler, VPs
The Bliss Group is an insights-driven marketing communications agency that blends data science with the art of storytelling to target priority audiences with precision, empathy and purpose. Grounded in data and guided by deep expertise, our award-winning healthcare practice delivers strong results for some of the biggest names in health insurance, care management, aging and caregiving, patient advocacy, mental health and wellness, and pharmaceuticals. Powered by advanced analytics and informed by experience, we tell stories that reach both B2B and B2C audiences across mediums that inspire action and make an impact. Our consultative approach and full-funnel marketing communications delivery model bring real, tangible results that push our clients and the industry forward.
Boardroom Communications, Inc.
1776 No. Pine Island Rd., #320
Ft. Lauderdale, FL 33322
954/370-8999
[email protected]
www.boardroompr.com
Locations: Miami, Fort Lauderdale, West Palm Beach, Orlando, Tampa and Naples
Julie Talenfeld, CEO
Don Silver, COO
Todd Templin, EVP
Eric Kalis, Sr. VP
Jennifer Clarin, Michelle Griffith, VPs
Boardroom Communications (BoardroomPR) is a full-service public relations and integrated marketing agency. We leverage the skills of our staff of journalists, PR and marketing professionals, and multimedia specialists to provide visibility across numerous platforms. Our creative solutions increase awareness and understanding, establish credibility, and ultimately improve business.
BoardroomPR bridges traditional and new media, combining print, television and radio media with excellent digital expertise in website development, social media management and email campaigns. We incorporate research, search engine optimization, pay-per-click and online reputation management, video production and offer branding capabilities consisting of a logo, graphic design, copywriting, and video production.
BoardroomPR’s experience in healthcare: BoardroomPR has successfully represented healthcare clients for more than 30 years, including hospital systems, health departments, medical associations, ACOs, insurance carriers, physician practices, med techs, surgical devices, and centers.
Bospar
Serving 15 locations, including: San Francisco, New York, Los Angeles, Washington, D.C., Chicago and Austin.
844/526-7727 (844/5-BOSPAR)
[email protected]
www.bospar.com
@BosparPR
Youtu.be/sF2XaYkmwyw
Chris Boehlke, Curtis Sparrer, Tom Carpenter, Principals
Paula Bernier, Chief Content Officer
At Bospar, we are privileged to collaborate with clients dedicated to advancing technologies that have a real, positive impact on patient outcomes. Our mission is to ensure that the healthcare industry —and the world—recognize and understand these critical contributions.
With a proven track record of successfully helping healthcare innovators tell their stories, Bospar stands at the forefront of health communications.
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We understand the profound shifts underway in healthcare, pharma and medtech, driven by breakthroughs in AI, machine learning and digital technologies. These innovations go beyond mere buzzwords—they deliver concrete advancements in biomedical research, diagnostics, treatment planning and patient engagement.
The healthcare sector faces significant challenges, from an aging population and provider burnout to barriers in care accessibility. Yet, alongside these challenges are remarkable technological advancements and groundbreaking drug therapies that promise to improve efficiency, enhance care quality and alleviate provider burnout.
What can we do to help you get known fast, accelerate adoption and drive impact?
BRG Communications Inc.
201 N. Union Street, Suite 110
Alexandria, VA 22314
brgcommunications.com
Jane Barwis, President & CEO
Mike Sloan, COO
Shannon Patrick McDaniel, EVP
Laurie Mobley, EVP
Recent awards for BRG Communications include a second-consecutive PRWeek Outstanding Boutique Agency of the Year Award in 2024. BRG Communications has also been named as one of the fastest growing private companies in America as an honoree on the Inc. 5000 list for 2024, as well as a Great Place to Work workplace for the third consecutive year. Founded in 2001, the agency forms strategic campaigns for clients that address critical health and social issues, strengthen brand reputation, build awareness, educate and drive positive change. BRG clients include corporations, nonprofit organizations, industry associations and medical societies focused on health, science, safety, and wellness.
Communications Strategy Group
44 Cook Street, Suite 710
Denver, CO 80206
303/433-7020
[email protected]
www.wearecsg.com
Steven Shapiro, Founder & President
Shannon Fern, Chief Strategy Officer
Kayla Weimer, VP, Health & Wellness
Communications Strategy Group (CSG) is a strategic communications and marketing agency that provides public relations, digital marketing, content marketing, website development, social media and design services for Fortune 500 companies and challenger brands across healthcare, wellness, education, aerospace, renewable energy, technology, financial and professional services, and consumer industries.
With dedicated teams serving each of our industries, we believe asking the right questions is the quickest path to uncovering the right solutions. We’re not interested in work for the sake of work, but we are keenly interested in helping organizations solve their business challenges through better communications.
Whether you’re a start-up on a mission to change the game or an established brand facing down the next phase there’s always a why. And that’s where we start. We solve for why because that’s where inspiration lies. We approach every new relationship with equal parts strategy, purposeful creativity and unbridled enthusiasm because we love doing great work for good people.
Services: Brand Awareness & Thought Leadership, Lead Generation & Conversion, Reputation Management, Customer Connection and Engagement, Brand Communications, Digital Marketing, Social Media, Content Marketing, Website Development, Design, and Video Production.
Coyne Public Relations
5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
coynepr.com/industry/healthcare
501 7th Avenue
New York, NY 10018
212/938-0166
Kelly Dencker, Executive Vice President, Director of Healthcare, [email protected]
Kevin Lamb, Senior Vice President, [email protected]
Linda Bernstein Jasper, Senior Vice President,
[email protected]
Erin Drelick, Senior Vice President, [email protected]
There is nothing more precious in life than health. And there is perhaps nothing more personally rewarding than helping someone in need. Parents, caregivers, volunteers, medical professionals, researchers, advocates—they all share a common purpose: to help people. We embrace that purpose and believe we can make a difference by connecting people in need to a treatment, service, or solution that in some way helps improve their lives.
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In partnership with our clients, we embrace the opportunity to change lives by guiding health journeys through information, insights, and inspiration. Data tells you what’s happening, stories tell you why it matters. Insights inform new conversations, frame new perspectives, and inspire people to think differently. Storytelling brings them to life through compelling narratives and inspirational tales of triumph that turn data and content into meaningful connections. That’s why we get up in the morning.
Because when it comes to health, everything else comes second.
Crosby
705 Melvin Avenue
Annapolis, MD 21401
410/626-0805
www.crosbymarketing.com
Raymond Crosby, President & CEO
Denise Aube, EVP, Healthcare Practice Leader
Suresh John, EVP, Digital Strategy & Analytics
Anna Zawislanski, EVP, Government Practice Leader
Pam Atkinson, EVP, Director of Connection Planning
Rob Schnapp, Executive Creative Director
For 50 years, Crosby has helped healthcare clients Inspire Actions That Matter™—actions that positively impact people’s lives and contribute to the greater good— while building their brands and business.
Crosby’s Healthcare Practice serves hospitals and health systems, health plans, physician groups, technology and service providers, seniors housing, health advocacy groups and federal government agencies.
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Services include marketing research and planning, brand development, experience design, public relations, social media, partner and community mobilization, digital marketing and web development, multicultural outreach, PSAs, and behavior-change campaigns.
Clients include the Agency for Healthcare Research and Quality (AHRQ), Blue Cross and Blue Shield of Vermont, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), Health Resources and Services Administration (HRSA), Kaiser Permanente, OrganDonor.gov, Shriners Children’s, Substance Abuse and Mental Health Services Administration (SAMHSA), Telehealth.HHS.gov, and U.S. Preventive Services Task Force.
Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, the region’s #1 Ad Agency and #1 PR Firm by the Baltimore Business Journal, and #10 on GrowthLab’s list of Top 100 firms serving the federal government. Crosby has also been named as a Top Workplace by the Washington Post for eight consecutive years. To learn more, visit crosbymarketing.com.
Crosswind
111 Congress Ave., Suite #500 Austin, TX 78701
512/537-1414
[email protected]
www.crosswindpr.com
Since 2008, Crosswind Media & Public Relations has helped healthcare leaders across the country stay at the forefront of conversations that matter. As a full-service communications and public relations agency, our experts bring decades of experience to brand enrichment, effective messaging and compelling public dialogue. We use our innovative approach in public relations, traditional and digital media, research, brand enrichment and marketing to develop fully integrated and multi-channel campaigns that make a difference. We believe in fashioning purposeful and impactful conversations that build pathways to success for more people, more often.
Crowe PR
2869 Historic Decatur Road
San Diego, CA 92106
619/794-0114 ext. 700
[email protected]
www.crowepr.com
Anna Crowe, Founder and CEO
Crowe PR is an ROI-focused integrated public relations agency specializing in brand awareness and reputation management within the healthcare technology and consumer goods industries, including medical devices, genomics, B2B tech, wellness supplements and more.
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Headquartered in San Diego, California with a second location in New York City and staff around the country, Crowe PR implements strategic campaigns that are designed to generate business growth and strong ROI for its clients. Services include media relations, thought leadership, organic social media management, crisis communications, influencer marketing and content creation.
Crowe PR’s strategic approach, creative mindset and focus on positively impacting humanity has resulted in five PRSA Bernays awards, including recognition for marketing, media relations, executive communications and Public Relations Team of the Year. The company has also been named to Inc. Magazine’s esteemed list of the fastest-growing, privately owned companies in America for the past three years. For more information visit www.crowepr.com.
DDR Public Relations
444 Bedford Road,
Suite 201
Pleasantville, NY 10570
914/747-2500
www.ddrpr.com
Dawn Dankner-Rosen, President
Mackenzie Maher, Senior Account Executive
Susan Nagib, Creative Services Director
DDR Public Relations, a full-service PR/Marketing firm founded in 1989, has created award-winning campaigns for healthcare clients for over 35 years. We have an impressive list of local, national and global clients, providing a host of public relations, marketing, branding, eMarketing and graphic art services as part of a full-service campaign or as specific services. We have earned awards for our effective Crisis Management campaigns and stand ready for our clients in case of a crisis to quickly lower the temperature and put out any fires.
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DDRPR’s Healthcare Practice serves large and small medical groups, wellness and medical centers, hospitals, nursing and nurse placement services, individual physicians and physician groups, children’s hospitals and residential facilities, and seniors‚ homes and facilities. Our reputable team of public relations and marketing experts keep their finger on the pulse of healthcare, and have an extensive knowledge of physician, provider, influencers and patient needs.
We enjoy productive partnerships with our clients and consider our team to be an integral part of our client’s internal team. Many of our client relationships are long-term, the majority from 10 years up to 28 years!
Our team brings a combined nine decades of experience and a proven record of success in branding, messaging, crisis communications/management, earned media/media placements, digital marketing, social media, graphic arts, content creation, email marketing, website design and website management, special events, and more.
Among our current and past healthcare clients and campaigns are WestMed Medical Group (Summit Health), Access Nursing, Greater NY Nursing, the Sunshine Children’s Home & Rehab Center, Pediatric Complex Care Association, Westchester Institute for Human Development, Hudson Valley Special Education Parent Center, Children’s Advocacy Center, NY Health & Wellness Center, myCareGPS.
Edelman
250 Hudson St., 16th Floor
New York, NY 10013
212/768-0550
Fax: 212/704-0117
www.edelman.com
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).
FINN Partners
1675 Broadway
New York, NY 10019
212/583-2791
www.finnpartners.com/sectors/health.html
Instagram @FinnPartners
LinkedIn @FinnPartners
Fern Lazar, Managing Partner/ Global Health Practice Lead
Julie Adrian, Managing Partner/ UK Health Group Lead
Chantal Beaudry, Senior Partner / Clinical Trial Recruitment
Julian Tyndale-Biscoe, Senior Partner/UK Health Group
Jason Cao, Senior Partner / Head of Healthcare and Corp. Comm. FINN Partners China
David Carey, Senior Partner/Health Investor Relations Lead
Mark Chataway, Managing Partner, Global Health Impact
Nicole Cottrill, Managing Partner/ Health Provider Services Lead
Beth Friedman, Senior Partner/ Atlanta Health Information Group Lead
Joe Foster, Partner/ West Coast Health Group
Richard Hatzfeld, Senior Partner/ Global Health Impact Lead
Michael Heinley, Senior Partner/Account Services
Aman Gupta, Managing Partner/Health Practice Asia Lead
Shivani Gupta, Managing Partner/Culture & Brand Reputation Health Asia
Glenn Jasper, Managing Partner/ Jerusalem and Health Innovation Lead
Tom Jones, Managing Partner/ NY Health and US Biopharma Lead
Christopher Nial, Senior Partner, Global Health Impact
Ritesh Patel, Managing Partner/ Global Digital Health Lead
Diana Scott, Senior Partner NY Health Deputy Lead
Mina Volovitch, Senior Partner/ Paris Health Group
Nate West, Partner/Southeast Health Group
Gil Bashe, Chair Global Health and Purpose
FINN Partners champions innovation across the health ecosystem. Our health clients include visionaries and game-changers from across the health industry, including top-20 pharmaceutical companies, the nation’s largest hospitals and payer systems, and many of the world’s boldest companies in clinical advances, digital health, health information technology and medical devices. Ranked among the world’s largest independent health practices, The FINN Global Health Practice includes more than 300 colleagues dedicated to the health sector, spanning nearly 100 countries.
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O’Dwyer’s ranks FINN among the leading health sector agencies. PRovoke and health-sector trade group HITMC named it “Healthcare Agency of the Year.” FINN delivers extraordinary service and value to every client through product communications, clinical-trial patient recruitment, digital marketing, investor relations, issues management, scientific publication support, thought-leadership strategy, and traditional and social media.
Across the health industry, FINN is recognized for its work in transforming people’s lives by championing health innovation. Whether introducing new medicines and technologies that improve and extend life, uniting patient communities through advocacy platforms, supporting breaking science or raising awareness of unmet health needs, and elevating the work of provider systems, FINN has become the leading partner in helping clients to make a difference.
French/West/Vaughan
112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 35 Global or National Agency of the Year honors over the past 27 years. Its professional services practice area is ranked 12th in the country.
FWV’s category acumen includes private and clinical practices, research labs, health IT companies, laboratory and medical device manufacturers, drug development firms, weight loss centers, medical schools and large pharmaceutical manufacturers. The agency specializes in helping its healthcare clients increase brand awareness among key decision makers for their product lines and services through targeted media outreach, advocacy marketing campaigns, public affairs, special events, trade show support, emerging media applications and crisis communications.
FWV’s healthcare and medical marketing experience includes work done on behalf of: A4 Health Systems, American Addiction Centers, Amgen, Arrivo BioVentures, Avmacol, bioMérieux, Campbell University School of Osteopathic Medicine, Cardinal Health, Catalyst Clinical Research, CeNeRx, Eat Well, EpiPen, Ester-C, Flywheel, Foresight, GlaxoSmithKline, Isagenix, Istari Oncology, Locus Biosciences, MDeverywhere, Medcryption, New Hope Fertility Center, Nutramax Laboratories Consumer Care, Inc., O2 Fitness, Octapharma Plasma, One Medical, Ontex, Pfizer, Proctor & Gamble (Prilosec), Quest Diagnostics, Ride for Mental Health, Southtech, Sterling Healthcare, Structure House, TFS HealthScience, The V Foundation for Cancer Research, University of North Carolina Institute for Pharmacogenomics and Individualized Therapy, WakeMed and Wellspring.
In addition to its diverse range of healthcare and medical marketing clients, FWV’s passionate team of expert storytellers works with many of the world’s leading companies and brands, including Wrangler, ABB, Proximo, Melitta, Teen Cancer America and the N.C. Department of Transportation, just to name a few.
FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency TMG (Detroit); pet and animal health practice Fetching and feature film development imprint Prix Productions. FWV employs more than 140 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C., headquarters and offices around the country.
G&S Business Communications
111 West 33rd Street, 22nd Floor
New York, NY 10001
212/697-2600
www.gscommunications.com
Locations: New York, Chicago and Raleigh
Steve Halsey, Chief Growth Officer,
[email protected]
Anne Green, CEO
Some view healthcare through a single lens. At G&S Business Communications, our lens is a prism.
We support a rainbow of players: physicians and patients, hospitals and health systems, providers and payers, technology platforms and healthcare services, system strategists and policy professionals working in every setting. This kaleidoscope of care drives our passion and impact.
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We pair years of healthcare sector experience with critical knowledge gained across other industries like professional and financial services. This generates new avenues of insight to help our clients tell the right story, in the right way, to the right audience.
We are part of the G&S Integrated Marketing Communications Group, where media strategists, storytellers, marketers, analysts and creatives help engage audiences and inspire action, resulting in business growth.
Our clients are Fortune 500, mid-market companies and innovative start-ups that fuel transformation across six key industries. This includes: Advanced Manufacturing & Energy; Agribusiness; Financial & Professional Services; Healthcare & Wellness; Home & Building; and, Landscaping & Outdoor Living. We offer a range of specialized services including: Strategy & Insights; Branding; Public Relations; Social Media; Marketing & Analytics; Content; Advertising; and, Web.
We are proudly independent and midsized. This keeps us nimble and able to provide the senior counsel our clients need. We are a hybrid operation with three main offices in Chicago, Raleigh, and our headquarters in New York City. As a decades-long partner in PROI Worldwide, we also offer our clients a global network of in-language and in-time zone support across 60 countries and 165 major cities including London, Hong Kong, Frankfurt, Rio de Janeiro and Tokyo.
Learn more at www.gscommunications.com.
Goodman Media International, Inc.
600 Fifth Avenue, 2nd Floor
New York, NY 10020
Contact: Maryellen Mooney, Senior Vice President
212/576-2700, x7225 or
631/704-6102
www.goodmanmedia.com
Tom Goodman, Founder, President & Chief Executive Officer
Marie Vogliano, Chief Financial Officer
Sabrina Strauss, Chief Operating Officer
Liane Ramirez Swierk, Executive Vice President
Maryellen Mooney, Senior Vice President
Edwige Buteau, Vice President
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Goodman Media International (GMI) is a strategic communications agency with an outstanding record of successfully raising the visibility of its clients. For more than 25 years, GMI has helped elite clients stand out through integrated campaigns that move the needle, drive business development, and exceed expectations.
GMI Health is Goodman Media’s health care practice that seamlessly bridges the gap between the evolving health care landscape and effective communications. With deep understanding of the intricate nuances within the industry, we design impactful communications campaigns, create targeted messaging, orchestrate advocacy initiatives, position thought leaders, and offer perspective on impactful regulatory developments and industry leadership trends.
Our clients have included: RWJBarnabas Health; Centers Health Care; ArchCare; Guthrie; Intermountain Health; Hospital for Special Surgery; Atrium Health; Sanford Health; Valley Health System; Spectrum Health; The Hebrew Home at Riverdale; Arthur Ashe Institute for Urban Health; Institute for Healthcare Improvement; Joe Torre Safe At Home Foundation; Lustgarten Foundation for Pancreatic Cancer Research; Mental Health Association of New York City; The Buoniconti Fund; Scope; Allergy Standards; U.S. News & World Report’s “Best Hospitals” rankings; and Columbia University Mailman School of Public Health.
Reach out to us at [email protected].
https://www.goodmanmedia.com/healthcare
Hager Sharp
750 17th Street, NW, Suite 1200
Washington, D.C. 20006
202/842-3600
202/842-4032
www.hagersharp.com
Jennifer Wayman, MHS, President & CEO
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At Hager Sharp, we have dedicated more than 50 years to creating strategic communications and social marketing initiatives for organizations that are committed to fighting for equity in education, improving the health of people and communities, and empowering vulnerable populations. We are a full-service, integrated marketing and communications firm with deep expertise in public health, disease prevention, health promotion, and behavior change strategies. As an employee-owned small business, we have provided communications leadership across a wide range of health issues, including COVID-19, chronic and infectious diseases, cancer, vaccine promotion, genetic diseases, environmental health, women’s health, food safety and nutrition, and substance abuse prevention. Hager Sharp’s strategists, researchers, creative specialists, media experts, and public health professionals bring award-winning, research-driven, behavior-changing health communications services and social marketing campaigns to life. Our focus is, and always will be, working with mission-driven institutions, businesses, foundations, and nonprofits to create and execute ideas that make a difference.
HUNTER
One World Trade Center, Floor 68
New York, NY 10007
212/679-6600
www.hunterpr.com
Grace Leong, CEO
Gigi García Russo, Chief Innovation and Growth Officer
Melissa Rooney, Managing Director
Contact: [email protected]
Samara Farber Mormar, CMO
HUNTER is an award-winning consumer marketing communications firm ranked as a “Best Place to Work” and “Consumer Agency of the Year” with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for OTC products and healthcare services. The 270+ person firm employs a powerful blend of marketing solutions including strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach, and content creation and distribution across all platforms and channels to earn attention for some of the world’s best known and most beloved brands.
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Today more than ever, consumers’ mindsets about overall wellness have shifted and they are focused on finding ways to prioritize their health. Our HUNTER: Health and Wellness team is on a mission to ensure that consumers find brands and products that help them live healthier, happier lives. By collaborating with experts, media properties, influential voices, and target-right partners, we ensure that brand messages get to the right audience in the places consumers are looking for wellness information.
In partnership with some of the most respected consumer health companies and retailers including KENVUE, Church & Dwight, Reckitt, New Chapter and Merck Animal Health, HUNTER’s work has covered the medicine cabinet from oral care, allergy, sanitary protection, pain and pregnancy, to digestive health, vitamins, supplements, weight-loss, heart health and COVID safety.
ICR Westwicke
761 Main Avenue
Norwalk, CT 06851
203/682-8200
[email protected]
www.icrinc.com/healthcare
ICR Westwicke, the healthcare division of ICR, has established itself as one of the leading providers of integrated Public Relations, Investor Relations and related services for healthcare companies. ICR Westwicke’s healthcare practice works with more than 200 clients across life sciences, medical device/diagnostics, services and healthcare IT. With complementary services in digital branding, capital markets advisory, IPO advisory, crisis communication and corporate governance advisory, ICR Westwicke offers a full suite of strategic communications and advisory services for startups and mature public companies alike.
In September 2023, ICR Westwicke acquired Consilium Strategic Communications, one of the preeminent healthcare communications firms in Europe. This provides our firm with the unrivaled ability to serve our healthcare clients’ communications needs on a global basis. Consilium’s clients extend across 13 countries in Europe and their team brings a complementary set of experience to the ICR Westwicke group.
Whether the emphasis is on corporate, scientific and marketing communications, patient education and advocacy, preparing for an IPO or raising additional capital, we understand that every client is different, and so too, is their story. With an innate understanding of the many complex dynamics and influencers within the healthcare ecosystem and a clear lens on the financial impact of all communications, ICR Westwicke takes a hands-on approach to understand both the science and the sentiment behind your business, ensuring that your message goes beyond simple clarity to resonate and make a lasting impression with the audiences that matter most.
Imre
210 W. Pennsylvania Ave.
Baltimore, MD 21204
410/821-8220
www.imre.com
1701 Walnut St., 7th Fl.
Philadelphia, PA 19103
267/214-6222
60 Broad St., #3600B
New York, NY 10004
917/477-4800
Anna Kotis, President
Rob Naddelman, Chief Operating Officer
Christian Bauman, Chief Creative Officer
Scott Tucker, Chief Client Officer
Lorraine Hirsh, Chief People Officer
Imre is a brand engagement agency for healthcare and consumer clients that creates impact by helping brands connect authentically with people in the moments that matter.
Imre is a PE-backed, independent, fully integrated agency specializing in promotional and earned agency-of-record (AOR) work across health and consumer brands. Imre’s innovative approach spans healthcare, B2B and consumer targets and includes brand strategy, creative, omnichannel marketing, modern earned, media, and the latest in data and analytics. With deep digital, earned and social expertise, Imre authentically connects with audiences across channels to reach them at crucial decision-making moments.
Making connections is a personal undertaking. The firm continues to focus on disrupting the conventions of life sciences marketing with culturally attuned creators across the agency’s marketing team. Imre partners with a diversified and growing portfolio of consumer, life sciences and provider organizations. The agency maintains offices in Baltimore, New York and Philadelphia in addition to a growing group of employees who work from anywhere. Imre is an LGBTQ-founded company.
JPA Health
1101 Connecticut Ave, NW,
Suite 600
Washington, DC 20036
202/591-4000
[email protected]
www.jpa.com
X/Twitter: @JPAHealthComm
LinkedIn:
@JPAHealthCommunications
Facebook: @JPAHealth
Instagram: @jpahealth
Carrie Jones, CEO
Chris Sousa, CFO
Colleen Carter, Head of Life Sciences
Adam Pawluk, Head of JPA Labs
Tish Van Dyke, Exec. VP, Purpose Practices
Claire Morse, Sr. VP, Human Resources
JPA Health is a full-service, fully integrated marketing and communications agency that is headquartered in Washington, DC, with offices in New York, Boston, greater Philadelphia and London. Igniting impact and transforming lives, our award-winning firm, renowned for its prowess in public relations, marketing, and advocacy, stands shoulder-to-shoulder with clients dedicated to the pursuit of a healthier world.
In May 2024, JPA Health announced the acquisition of BioCentric, Inc., an award-winning medical communications agency. The firm is recognized for its work with leading pharmaceutical companies, supporting them with scientific platforms for pipeline product candidates, clinical trial acceleration, and HCP engagement.
In July 2024, JPA announced the acquisition of London-based akt health, an award-winning communications agency recognized for its work in delivering excellence across public relations, medical education, and patient engagement programs.
Clients include: Alexion Pharmaceuticals, Alnylam Pharmaceuticals, America’s Poison Centers, American College of Obstetricians and Gynecologists, American Kidney Fund, AstraZeneca, Bayer, Biller Family Foundation, Centers for Disease Control and Prevention (CDC), Glaukos, GlaxoSmithKline, Johnson & Johnson, Kroger Health, LUNGevity Foundation, Merck, National Health Service UK, National Institutes of Health (NIH), RxBenefits, Sanofi, Society for Women’s Health Research, Substance Abuse and Mental Health Services Administration (SAMHSA), and Takeda Pharmaceuticals.
LaVoieHealthScience
20 Park Plaza, Suite 312
Boston, MA 02116
617/374-8800
[email protected]
www.lavoiehealthscience.com
Donna L. LaVoie, President & CEO
Ella Deych, SVP, Finance & COO
Lisa DeScenza, SVP & Head of New Business
LaVoieHealthScience partners with health and science emerging and commercial organizations to advance their innovations. The complexity of the business of science, medicine, and technology requires leaders to create a unique voice in a highly regulated industry. We are a strategic communications and marketing firm with hubs in Boston and South Florida. We excel in messaging, positioning, investor relations, corporate communications, marketing, and public relations. As part of the health and science ecosystem, we stay ahead of the industry to skillfully guide clients in meeting tomorrow’s needs. Our purpose and value-driven approach seamlessly connects our clients with their target stakeholders including media, investors, advocacy, KOLs and more.
We are an award-winning agency having won over 60 public relations, marketing and investor relations awards and are a member of the Inc. 5000’s fastest-growing private companies Hall of Fame. We are certified in healthcare communications compliance and serve commercial and pre-commercial clients both domestically and globally. Through our alliance with Omnicom Public Relations Group and IPREX, we bring our global clients a broader set of health and science teams offering over 3,000 health experts worldwide. We are committed to serving health and science clients offering broad domain experience in animal science, autoimmune diseases, CAR-T, cell and gene therapy, generational AI, diagnostics, CNS, CRISPR, immuno-oncology, lysosomal diseases, medtech, medical devices, neurodegeneration, oncology, ophthalmology, precision medicines, rare diseases, regenerative medicine, pharma/biotech services, industry organizations and governments. We’ve earned our clients’ trust with 23 years in our sector and have developed over 450 communications plans.
MediaSource
Serving healthcare brands nationwide
1800 W. 5th Ave.
Columbus, OH 43212
614/932-9950
[email protected]
www.mediasourcetv.com
Lisa Arledge Powell, Founder and CEO
Shannon McCormick, Principal and VP of Public Relations
Kevin Volz, Principal and Senior Vice President of Strategy
Tired of telling groundbreaking stories that your audience never sees? Results start with us. MediaSource is a certified women-owned health care communications agency that helps organizations meet business goals by combining storytelling with strategy. With a 25-year history of elevating healthcare brands across the U.S., our team understands the realities of the healthcare industry with proven results that drive patients, recruitment, reputation and business.
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That’s right; Campaigns that actually drive business to your healthcare organization! There’s a reason why we were named Best Healthcare Agency by Ragan Communications for an unprecedented four years in a row. We know health care. Our award-winning collection of veteran public relations experts, producers and strategic analysts have the expertise to take your projects to the next level. Working as true partners, our team is known to quickly align with internal teams for collaboration that moves the needle for respected organizations. You’ve probably seen many of our clients’ stories in the news, including work for The Ohio State University Wexner Medical Center, Nationwide Children’s Health, Orlando Health, National Jewish Health, El Camino Health, Northwell Health, Roswell Park Comprehensive Cancer Center and many more.
Let’s get to work discovering and creating stories that will help you reach your goals. To learn about our PR, thought leadership content, video storytelling and other specialties, visit mediasourcetv.com or reach out to the team here: [email protected].
Merritt Group
8251 Greensboro Drive, Suite 600
McLean, VA 22102
703/390-1500
[email protected]
www.merrittgrp.com
Alisa Valudes Whyte, CEO, Senior Partner
Thomas Rice, EVP, Senior Partner and Healthcare Leader
Merritt Group is an award-winning, woman-led strategic communications agency with a dedicated focus on helping the world’s most innovative companies reach, engage, and convert B2B and B2G tech buyers. With locations in McLean, Virginia, Boston, New York City and North Texas, Merritt Group has a dedicated Healthcare Practice specializing in public relations, content creation, marketing strategy, messaging, customer acquisition and nurture, websites and digital experiences, brand creation and design and more.
Our philosophy starts with intrinsically understanding our healthcare clients’ target audiences, which leads to the development of powerful messaging and creative PR programs that drive high impact awareness, engages audiences and accelerates sales around their innovations.
We help our healthcare clients achieve their goals and meet the needs of today’s patients, providers, physicians, insurers and influencers across a complex healthcare continuum. Our team deeply understands the transformative world of healthcare. With a more consumer-driven healthcare marketplace and constant changes to the healthcare policy landscape, Merritt Group can be your sentinel to navigate how to market to your core audiences.
For more than 18 years, we have worked with leading and emerging healthcare brands including RapidAI, Viedoc, Astrix, Ensemble Health Partners, Medisafe, Infermedica, GoHealth Urgent Care, Samsung Health, InnoCaption, Avizia, MedGenome, CardMedic, Emeritus Healthcare and more.
Orangefiery
135 W. 50th St., 2nd Floor
New York, NY 10020
415/384-8677
Mike Kuczkowski, CEO and Founder
Diana Dopfel, COO
Orangefiery combines strategy consulting rigor with real-world public relations expertise to help healthcare clients transform innovation into impact.
We partner with biotech and pharmaceutical companies, hospitals, health systems, and advocacy organizations to deliver insights, strategy, and communications execution. Our high-level business acumen ensures all work supports our clients’ specific objectives, whether we are working with leaders of communications, commercial, medical affairs or investor relations teams.
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Our strategy consulting offerings include brand building, narrative development, market development, advocacy relations landscapes, and stakeholder engagement plans.
Communications and PR services span content and message development, product communications, executive thought leadership, disease awareness programs, and financial communications.
Serving global pharmaceutical leaders and emerging biotechs alike, we enhance reputations, expand market presence, and navigate complex stakeholder landscapes for established players. For growing companies, we build credibility, raise awareness, and position for commercial success.
Our suite of services for phase 2/3 biopharma and biotech companies preparing for commercialization includes developing and implementing sophisticated brands, websites, corporate presentations, and multi-stakeholder outreach programs. We also provide risk preparedness and crisis management services, offering a structured approach to mitigate risks and prepare for the unexpected.
Refined through collaborations with industry giants like Pfizer, AstraZeneca, and Johnson & Johnson, our innovative consulting + communications model positions us not just as consultants, but as partners in achieving your goals.
Padilla
1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
612/455-1700
PadillaCo.com
Jen Dobrzelecki, Senior Vice President, Health
Padilla is a full-service integrated agency transforming brands and organizations through strategically creative communications. Our omnichannel work across health, agriculture, technology, financial services and food, beverage and nutrition, is consistently recognized with industry honors such as PRWeek Awards, PRovoke SABRE/IN2 SABRE Awards, and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs), and Joe Smith (brand strategy).
Health clients include Abbott, Blue Cross and Blue Shield of Minnesota, Hackensack Meridian Health, Lupus Foundation of America, Mayo Clinic, Medtronic, Myriad Genetics, National Committee for Quality Assurance, Sanofi, Thea Pharma and Valneva.
Padilla’s best-in-class Health team consists of highly experienced health, wellness, and science experts spanning the health care and patient ecosystem, specializing in:
• Pharma & biotech
• Medical devices
• Health tech & health IT
• Health care providers, hospital and health systems
• Consumer health & wellness
• Insurers, payer groups
• Nonprofits, associations, government
As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.
PAN
125 High St., 2nd Flr.
Boston, MA 02110
617/502-4300
[email protected]
www.pancomm.com
Philip A. Nardone, President & CEO
Mark Nardone, Chief Marketing Officer
Elizabeth Famiglietti, Chief People and Culture Officer
Darlene Doyle, Chief Client Officer
Megan Kessler, Chief of Integrated Marketing & Strategy
Gary Torpey, Chief Financial Officer
Dan Martin, EVP, Healthcare
Nia Evans, Managing Dir., UK
PAN is the brand-to-demand agency that empowers possibility for B2B tech and healthcare companies worldwide. Forged from PR, we are storytellers at heart with deep industry experience and a strategic, data-driven mindset. We move ideas across media, people to action, campaigns to results, and brands to the next stage of their journey. Our mix of dedicated senior leaders, creative makers, everyday superstars, and analytical minds turn data intelligence into key insights and outcomes.
Our industry legacy doesn’t stop us from pushing the limits. We are specialists in the art of telling brand stories, and experts in the science of marketing and driving demand. Recognized as a 2x Tech Agency of the Year and recent Data-Driven Agency of the Year, we thrive at the forefront of disruption and help brands at all stages of growth navigate their most critical transformational moments.
Come see what’s possible.
Clients Include: Algolia, Amdocs, Apptio, Aurora Solar, Bitdefender, Brightside Health, Certara, CivicPlus, Clarify Health, Commure, Coupa, Hicuity Health, iCIMS, Innova, LeanTaaS, Loyal Health, Magnit, OM1, Powin, Salucro Healthcare Solutions, Seismic, Shield Health Solutions, Smarsh, Thales, ThreatX, Toshiba/Americas, UPS Capital and Vercara.
Racepoint Global (RPG)
Headquartered in Boston, MA
75 State Street, Suite 100
Boston, MA 02109
617/624-3200
[email protected]
www.racepointglobal.com
Larry Weber, Founder and Chairman
Bob Osmond, President
Phil Chadwick, Chief Financial Officer
Carolyn Regan, Chief People Officer
Ben Haber, Executive Vice President, Client Services
Technology propels society forward. Every company in every category uses technology in some way to change the way we work, live, and play. And there is a growing expectation that innovation, including healthcare technology, must serve humanity. At RPG, our mission is clear: We help tech-forward brands navigate and succeed in the new communications landscape by shaping the conversations that matter. We serve our clients with multi-channel communications strategies that influence, engage, and reach their target audiences in authentic ways. To learn more about how we can help you shape conversations that matter, visit racepointglobal.com.
Raffetto Herman Strategic Communications
1111 3rd Ave., Ste. 1810
Seattle, WA 98101
206/264-2400
1301 K St. NW., Ste. 220W
Washington, D.C. 20005
202/379-0545
rhstrategic.com
John Raffetto, CEO
David Herman, President
Danielle Ruckert, VP, Healthcare Practice Lead
John Raffetto and David Herman founded Raffetto Herman Strategic Communications (RH Strategic) in 2008 with the belief that tying great work to business objectives drives results and transforms innovative companies into industry leaders. We pride ourselves on elevating the stories of next-generation innovators—the visionaries, game-changing brands and hands-on architects of a better future. We deliver creative, integrated communications across the technology, healthcare, sustainability, and government sectors—and, importantly, the powerful intersections between them.
As the forces of change in healthcare drive innovation, RH Strategic has elevated the voices of visionary leaders and transformative brands through strategic communications. Our healthcare practice mirrors the healthcare landscape itself, spanning Fortune 100 players to Series A disrupters, including providers, insurers, health IT innovators, life sciences, educators, advocates, and digital health platforms.
Our approach is based on a deep understanding of our clients, our up-to-the-minute vertical expertise and our ability to articulate and amplify stories that build brands and thought leaders. We design award-winning strategies that introduce, inform, influence and inspire. We execute those plans with a commitment to precision and adaptability. We work smart and hard.
RH Strategic is more than the sum of its parts. We are our people, our clients and our relationships—collectively focused on ensuring tomorrow is better (and healthier) than today.
The Reis Group, LLC
1300 19th St., NW, Suite 600
Washington, D.C. 20036
[email protected]
www.TheReisGroup.com
Sharon Reis, Principal
Lauren Musiol, Kathleen Petty, Senior Vice Presidents
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The Reis Group is an award-winning, highly specialized, full-service health care public relations agency and a woman-owned business.
Our health care public relations campaigns increase awareness, promote healthy behaviors and bolster reputations. We represent leading associations, hospitals and health systems, payers, research institutes, foundations, medical societies, corporations, universities, and advocacy organizations. We are passionate about working on meaningful issues and making a difference, and we’ve earned industry recognition for our team and our campaigns.
Clients Include: American Gastroenterological Assn., Banner Alzheimer’s Institute, Blue Shield of California Foundation, Digestive Disease Week, George Washington University, Office of The National Coordinator for Health Information Technology, Nemours Children’s Health System, Society for Healthcare Epidemiology of America, Society of Interventional Radiology and World Vaccine Congress.
Ruder Finn Inc.
425 E. 53rd St.
New York, NY 10022
212/593-6400
Fax: 212/593-6397
[email protected]
www.ruderfinn.com
Facebook.com/ruderfinn
Linkedin.com/company/ruder-finn
Instagram.com/RuderFinn
Kathy Bloomgarden, Chief Executive Officer
Peggy Walsh, Chief Operating Officer
Michael Schubert, Chief Innovation Officer
Ian Glover, Chief Financial Officer
Tejas Totade, Chief Technology Officer and Head of RF TechLab
Christie Anbar, Head of Healthcare
Chris Montemurro, EVP, Healthcare
Leah Peyton, Co-Head of Healthcare, Ruder Finn UK
Sarah Brennan, Co-Head of Healthcare, Ruder Finn UK
Kate Hardin, EVP, Corporate Healthcare
Monica Marshall, Head of D.C and RF Relate, Crisis and Social Impact
Maryam Ayromlou, EVP, Media Strategy & Content
As an independent, global integrated marketing and communications agency Ruder Finn (ranked #5 in O’Dwyer’s Healthcare Ranking) helps clients anticipate, shape, and drive what’s next. We are renowned for our healthcare expertise and ability to help solve important business challenges and bolster client leadership in today’s dynamic, complex, and sometimes fractured world. We have the honor of partnering with some of the world’s most innovative biopharma, med tech, life sciences, and consumer health companies.
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Our Healthcare practice is dedicated to creating meaningful change. We shape markets, shift opinions, influence policy and drive behavior by connecting today’s digital-first world with tomorrow’s breakthrough science and cutting-edge technology. We excel at making complex science simple and relevant, and digital health solutions personal and engaging. Our expertise lies in crafting powerful stories and utilizing a strategic omnichannel approach to ensure they are heard by the right audiences.
We deliver transformative results for corporate and product brands by offering the full range of integrated marketing and communications services that are built upon insights and analytics, breakthrough creative and proven stakeholder engagement strategies.
Through broad and targeted programs across the healthcare ecosystem, we build corporate value, empower patients and healthcare providers to improve outcomes and enable clients to deliver what’s next.
Spark Public Relations
548 Market St., Suite #44541
San Francisco, CA 94105
775/813-0285
[email protected]
[email protected]
sparkpr.com
Donna Burke, Chris Hempel, Co-Founders
Ellen Edelman, Amy Packard Berry, Executive Vice Presidents
Cameron McPherson, Chief Financial and Operating Officer
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Celebrating 25 years of excellence in 2024, Sparkpr continues to drive innovation in healthcare, biotech, technology, and AI communications. Since 1999, we’ve evolved into a premier global agency, delivering unparalleled PR, digital marketing, social media, content creation, and strategic communications services.
Our healthcare and biotech practice group is spearheaded by co-founder Chris Hempel, who brings a truly unique perspective to the PR industry—that of a communications professional who has developed an FDA-approved drug. Chris’s pioneering work in rare disease advocacy, including creating a breakthrough drug treatment for her children, has garnered global media attention. This unparalleled experience empowers our healthcare team to navigate complex medical landscapes, distinguishing Sparkpr in crafting compelling narratives and achieving excellent results for our healthcare clients.
Leveraging a network of over 50 professionals across key U.S. hubs including Austin, Boston, Los Angeles, New York, San Diego and San Francisco, we empower innovators across diverse sectors. Our global reach enables us to deliver tailored, high-impact programs to every client, from disruptive startups to Fortune 1000 leaders.
Sparkpr’s excellence is consistently recognized by Newsweek and Forbes, ranking us among America’s Best PR Agencies. Our proven track record of transforming brands makes us the partner of choice for forward-thinking companies in healthcare and beyond.
The Sway Effect
Chrysler Building
405 Lexington Ave., Floor 8
New York, NY 10174
Contact Info: [email protected]
www.theswayeffect.com
Jennifer Risi, Founder and President
The Sway Effect is an award-winning global network of independent marketing and communications agencies. Headquartered in New York City, our network is made up of over 50+ agencies in North America, Europe, Latin America, and Asia-Pacific. At the heart of our work, we are focused on “swaying” opinion on behalf of our clients and putting diversity, equity, and inclusion, at the heart of everything that we do. Specifically, our team has deep PR expertise and specializes in corporate communications, global media relations, investor relations and issues management. Our team specializes in healthcare PR and current clients include BD [Becton, Dickinson and Company], 10X Genomics, to name a few.
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Notably, earlier this year, our team supported the FDA approval of BD’s Onclarity™ HPV Assay for use with self-collected vaginal specimens in a healthcare setting. This is a major break for women’s health in the U.S. and the team secured notable press coverage in the likes of USAToday, Washington Post, CNN, and ABC News and more.
The agency has been awarded most recently:
• PRovoke Media 2024 North American Boutique Agency of the Year
• PRovoke Media 2024 North American Capital Markets Campaign of the Year
• PRovoke Media 2024 North American Diamond Award Winner —Superior Achievement in Reputation Management
• PRNews 2024 Agency Elite Top 100
• PRNews 2023 Women Owned Agency of the Year
Tier One Partners
129 South Street
Boston, MA 02111
617/918-7060
209 W. Jackson Blvd.
Chicago, IL 60606
708/421-0083
www.tieronepr.com
Marian Hughes, Co-Founder, Managing Partner—Chicago
Kathy Wilson, Co-Founder, Managing Partner—Boston
Tier One Partners is an award-winning integrated marketing agency. We offer a comprehensive range of PR, content, and digital services to propel B2B and B2C companies in digital health (including helping these clients influence payer, provider, and supplier audiences), AI and other disruptive technologies, financial services, and energy tech into category leaders.
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Our integrated approach ensures all aspects of a client’s marketing strategy work in harmony, positioning us as a valuable, long-term partner for healthcare brands seeking sector leadership.
Our Content Studio serves as a one-stop shop for content and digital needs. Our talented team comprises copywriters, editors, digital marketers, and graphic and UX/UI designers who collaborate to help clients think and act like powerhouse publishers and lead generators.
Our differentiator is that we keep our clients one step ahead. Our Agile Insights & Analytics practice uses proprietary methodologies and advanced listening tools to predict emerging business and cultural trends. Armed with these insights, we help healthcare clients cut through noise, connect dots, and share meaningful viewpoints that resonate with target audiences and build thought leadership.
In an industry where churn is common, Tier One prides itself on the longevity of our client relationships, with some partnerships spanning over a decade. This endurance testifies to our creativity, results, and passion we bring to every client engagement.
Co-headquartered in Boston and Chicago, we’re a certified women-owned business. We’ve successfully built awareness and category domination for various digital healthcare leaders, including GHX, Reveleer, Level Ex, Omada, Virgin Pulse, Mightier, GI Supply, and Hospital IQ, among others. We tell these companies’ stories through trusted media relationships with top healthcare press including Axios, Modern Healthcare, Becker’s Hospital Review, FierceHealthcare, Healthcare Brew, Healthcare DIVE, the New York Times, the Wall Street Journal and more.
TogoRun
New York, NY
646/651-4001
[email protected]
www.togorun.com
www.facebook.com/togorun
www.instagram.com/togorun
www.linkedin.com/company/togorun/
Glo M. Janata, JD; President & CEO
Sheetal Davitt, COO & Partner
Dr. David Canty, Chief Medical Officer
Jason Farrell, Creative Director, Sr. VP & Partner
Joe Gorelick, Global Creative Director, Sr. VP & Partner
Shafali Shah, VP & Partner, Global Operations
Yolanda Aguilar, Global Finance Manager & Partner
TogoRun is a woman-owned, award-winning, full-service strategic communications, marketing, and public affairs agency focused on global health and well-being and telling the untold story. Inspired by the 1925 hero sled dog Togo, TogoRun works in partnership with clients committed to advancing innovative solutions that save and improve lives, close health disparity gaps, support a healthier planet, and embrace a vision of equitable abundance.
Headquartered in New York, with seasoned teams in Washington, D.C., Los Angeles, and virtually everywhere via a network of global partners, TogoRun specializes in integrated marketing and communications, branding and positioning, advocacy and government affairs, issues and crisis management, and corporate communications. Areas of expertise include pharma/biotech, life sciences, health information technology, medical devices, health insurance, hospital, non-profits/associations, medical aesthetics, consumer packaged goods, and beauty.
TogoRun is part of the GMJ Global network of companies and a proud signatory of CEO Action for Diversity & Inclusion. The TogoRun Team has collectively been responsible for more than 230 industry awards, including Inc. magazine's 2023 Best Workplaces, 2023 Best in Business in Public Relations, and 2022 Best in Business in Marketing, and donates at least 11% of time each year in pro bono services to non-profits that share our values.
For more information, visit: www.TogoRun.com and follow us on Facebook, Instagram, and LinkedIn.
Trevelino/Keller
1042 Northside Drive, Suite 960
Atlanta, GA 30318
404/214-0722 X106 and X105
[email protected]
[email protected]
www.trevelinokeller.com
Ranked #1 in Healthcare in Atlanta, Trevelino/Keller continues to see its healthcare practice rank as one of its highest performing nationally. Its long-standing base of experience with the CDC, United Healthcare and emerging brands like Valer and Corista, coupled with one of the country’s deepest technology practices and Atlanta’s leading lifestyle practice, has advanced its health work across Health IT, biotech and wellness. The world’s pandemic crisis shined a spotlight on firms with extensive disease-related work and Trevelino/Keller became Georgia’s go to firm, representing Georgia’s COVID-19 Health Initiative on both COVID-19 awareness programs that would eventually transition to COVID-19 vaccine programs. This important work, coupled with a base of experience with Ebola, Zika and other health crises, has made the firm one of the country’s established health firms.
Some other highlights of recent engagements include groundbreaking work in the cancer treatment segment with SpeciCare, a first mover in Live Tissue ScienceTM, 360 reputation marketing for SOC Telemed, as well as the launch of Mossa’s Movement Health initiative to address both the sedentary market and health club crisis through virtual, accessible programming. Its growing base of work in healthy eating and nutrition with clients like unMEAT and its launch of plant-based products, as well as Qunol Turmeric Supplements, indicate an increased demand for the agency’s predisposition to healthier brands. While the firm’s public relations discipline continues to grow, it’s seeing greater demand for its Growth Marketing and Creative Studios disciplines.
In 2024, the firm acquired Marsden Marketing, one of the 30 best growth marketing firms in the US as part of its Growth PR+Mkt strategy. And the agency continues to own the industry’s number one retention rate, having lost two staffers to agencies in 21 years. It credits its retention, in part, to progressive, culture-rich programs like Niners, Cooleaf, Read to Lead and staff favorite, Wild Blue Yonder, a curated travel getaway for staff awarded multiple times a year. For more information, visit trevelinokeller.com.
V2 Communications
500 Harrison Ave., Suite 4R
Boston, MA 02118
617-426-2222
www.v2comms.com
X: @v2comms
Jean Serra, CEO and Co-Founder
Katelyn Holbrook, Chief Client Officer
Shannon Murphy, Exec. VP, Healthcare Lead
Melissa Mahoney, Exec. VP, Crisis, Corporate Comms. and Climate Tech Lead
Kristen Leathers, Exec. VP, B2B Tech Lead
Jen Plimpton, COO
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V2 Communications is an integrated communications firm that works exclusively with technology companies focused on the B2B, healthcare, and climate sectors—from upstarts to publicly traded companies. V2's healthcare clients strive to be iconic brands that have an outsized impact on how care is diagnosed, delivered, and paid for, and V2 designs and executes integrated communications strategies across earned, owned, and paid channels that help clients shape their markets and make them market leaders. V2's proven process ensures clients benefit from thorough program planning, increased speed, flexibility, and efficiency of program execution, and ongoing strategic counsel to maximize market shifts and refine programs to deliver consistent high levels of business success.
Clients include: Ascend Learning, EInk, Machinify, UiPath.
Members of the 5W Health team celebrate the agency’s annual summer
event.
Big Valley team members Tim Marklein, Scott Friedman and Mel Johnson (L to R) support digital health client Advarra.
Bospar Principal Curtis Sparrer launched Bospar’s AI Push*E with Jane King at the NASDAQ.
World Series Champion, Alex Rodriguez, joined Coyne client OraPharma to launch the Cover Your Bases campaign—a national awareness initiative to help people understand the signs and symptoms of gum disease and encourage them to talk to their dentist about comprehensive treatment options.
Crosby’s leadership team includes (L-R): Anna Zawislanski, EVP, Government Practice Leader; Pam Atkinson, EVP, Director of Connection Planning; David Butler, EVP, Multimedia Production; Denise Aube, EVP, Healthcare Practice Leader; Raymond Crosby, President & CEO; Amy Hitt, EVP, Director of Operations; Suresh John, EVP, Digital Strategy & Analytics; and Rob Schnapp, Executive Creative Director.
The Crowe PR leadership team.
DDR Public Relations successfully launched client of 15 years, Access Nursing’s new Private Nursing Program at New York-Presbyterian Lawrence Hospital. An event at the hospital was one of the effective elements in our multichannel marketing campaign that focused on rebranding, brand identity and brand positioning.
FINN Partners Global Health Lead in China, Jason Cao, Senior Partner, and team are championing the efforts of innovative biopharma companies seeking to distinguish their leadership from a sea of sameness when it comes to biomedical innovation and sustainability in one of the world’s
largest health markets.
G&S’ healthcare leads include (l-r) Anne Green, Principal and CEO; Marjani Williams, VP; and Emily Hirsch, Account Director.
Goodman Media International Senior Vice President Maryellen
Mooney.
Hager Sharp incorporates powerful digital storytelling as an effective communications tactic in support of CDC’s “Hear Her” campaign to prevent maternal mortality and raise awareness of urgent maternal warning
signs among pregnant and postpartum people.
To drive thought leadership for Merck Animal Health in a key market, HUNTER secured a sponsorship for an inaugural free pet wellness clinic
in Nashville hosted by The Companion project and Brad Paisley & Kimberly Williams-Paisley’s non-profit, The Store. In addition to driving conversation around the health and wellbeing of companion animals, 100+ cats and dogs were examined by veterinarians on-site and provided important preventative care and medications needed courtesy of Merck Animal Health.
The MediaSource team celebrating at their 25th Anniversary Party with 150+ clients, friends and community connections.
Orangefiery’s team specializes in the full range of communications for pharmaceutical and biotech firms.
Sharon Reis, Principal of the Reis Group.
Ruder Finn employees at our weekly Networking Lunch at NY HQ.
Sparkpr Co-Founder Chris Hempel, who also leads the agency’s Healthcare and Biotech Practice Group.
The Sway Effect/BD at PRNews Platinum Awards 2022.
Tier One, founded and led by Managing Partners Marian Hughes and Kathy Wilson, is an award-winning woman-owned integrated marketing agency serving innovators in digital healthcare.
V2 Communications Founder and CEO Jean Serra
