Our annual healthcare PR issue provides the latest insights into public relations for the healthcare industry. Don’t forget our rankings of agencies that specialize in healthcare PR.
O'Dwyer's magazine, now in its 33rd year, is the #1 publication for PR and marketing communications pros.
Healthcare & Medical PR Firms:
A Syneos Health Company
450 West 15th Street,
New York, NY 10011
Quyen Yuen and Jessica Birardi, Co-Leads, Allidura
Who we are: Whether cars or cameras, diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers
Expertise: Allidura takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and analytics. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over-the-counter and beauty products, and food and beverage companies.
Allidura Consumer is part of Syneos Health Communications, the only healthcare communications network on the frontlines of healthcare. Our advertising, public relations, medical communications, digital, data science, research and market access specialists have the ability to tap the expertise of clinical and commercial colleagues worldwide to infuse programs with deep therapeutic and analytic insights. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance.
Beehive Strategic Communication
1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108
Lisa Hannum, President & CEO
Becky McNamara, CFO
Nicki Gibbs, Senior Vice President
Ayme Zemke, Vice President
Beehive Strategic Communication is a purpose-driven strategic communication firm. We help organizations clarify and align their visions, values and strategies to bold actions that build trust and drive growth — inside and out. We are committed to using the power of communication to build better businesses.
Beehive works nationally on behalf of leading brands in industries ranging from healthcare and education to retail and financial services. We partner with clients to lead with courage in workplace culture, employee engagement, change management communication, crisis management, purpose, brand positioning and public relations.
The agency represents healthcare brands such as 3M Healthcare, 3M Oral Care, Beaumont Health, Coloplast, Government Employees Health Association (GEHA), University of Minnesota Health and University of Minnesota Physicians. Our senior team has deep experience working inside health systems, academic medical centers, physician practice groups, health plans, medical device and associations.
A Syneos Health Company
450 West 15th Street
New York, NY 10011
Shauna Keough, Managing Director
Who we are: Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients.
Expertise: B2 builds brands and grows markets for companies driving innovation across a variety of disease states, and our main goal is to create measurable behavior change for our clients’ most important stakeholders. Our capabilities to deliver against this goal go beyond traditional public relations, incorporating issues management, digital & social media, corporate branding, research & analytics and more. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities.
Biosector 2 is part of Syneos Health Communications, the only healthcare communications network that is part of a company on the frontlines of healthcare. Our advertising, public relations, medical communications, digital, data science, research and market access specialists have the ability to tap the expertise of clinical and commercial colleagues worldwide to infuse programs with deep therapeutic and analytic insights. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance.
Bliss Integrated Communication
Member of The Worldcom Public Relations Group
500 5th Ave., #1640
New York, NY 10110
Michael Roth, Partner & Healthcare Practice Leader
Vicky Aguiar, Senior Vice President
Alexis Odesser, Senior Vice President
Liz DeForest, Vice President
The Bliss Healthcare Practice represents a mix of Fortune 500, established industry players and true disruptors that span the national and global healthcare industry — from healthcare services, health insurance, life sciences, medical and platform technology companies to industry consortia, patient advocates, health educators, third party administrators, and consumer health organizations. Bliss offers end-to-end communications and marketing solutions that help our clients connect with stakeholders and influencers in the healthcare supply chain, and deliver compelling stories about the science, strategy or technology behind their company or product.
Bliss understands that every client has its own DNA — a unique culture and approach to working with its core constituencies and delivering critical messages in its own way. Bliss works directly with C-suite, marketing, medical and communications executives to gain alignment on their aspirations, identify solutions that create measurable behavior change for critical stakeholders and deliver tangible results. Our clients trust Bliss as a long-term partner to set a strategic communications path and execute new, creative ways to address their business challenges.
Bliss Integrated Communication is truly “integrated.” Not just in name. What sets Bliss apart from other agencies and consultancies? They are both horizontally and vertically integrated and excel at creating the best thought leadership campaigns, with deep understanding of highly regulated subject matter like Medicare, Medicaid, drug and device recalls and warning letters, clinical trial monitoring and information sharing. Bliss’s creative, proprietary approaches to strategic communications allows them to problem solve for our clients, while discovering unique and untapped opportunities. Capabilities include: Drug, diagnostic and medical device launches, corporate communications and C-suite thought leadership, brand and visual identity, clinical trial recruitment/support, content marketing, crisis and issues management, internal communications, data publication support, digital/social media strategy, disease awareness campaigns, measurement/CRM support, media relations and publicity, medical meeting support, online community management (including social), SEO/SEM strategy, stakeholder and influencer mapping, website launches and website maintenance.
Boardroom Communications, Inc.
1776 N Pine Island Road, Suite 320
Fort Lauderdale, FL 33322
Julie Talenfeld, CEO
Don Silver, COO
When healthcare professionals seek out the very best and brightest Florida PR and marketing experts, they count on Boardroom Communications (DBA BoardroomPR).
We are a full-service public relations and integrated marketing agency delivering results for many of Florida’s top healthcare practices, hospitals, ACOs, insurers and surgical and medical device manufacturers. By utilizing a systematic approach to bridge new and traditional media, our clients have an edge in rising above Florida’s highly competitive market.
For more than 25 years, clients have turned to BoardroomPR for creative solutions to increase visibility, establish credibility and ultimately grow their businesses. Our highly experienced team of former journalists, multimedia and web marketing specialists and senior marketers have more than 150 years of combined experience counseling physicians, practice administrators, healthcare and hospital CEOs and entrepreneurs. Services include media relations, press conferences, media training and crisis management, special event management, social media, website development and marketing (SEO and SEM), video production and new business development consulting.
We have offices in Miami, Fort Lauderdale, West Palm Beach, Tampa, Naples and Orlando. We have Florida covered for you!
320 North Larchmont Blvd.
Los Angeles, CA 90004
Hal Dash, CEO, Principal
Steve Bullock, CFO, Principal
In an ever-changing sociopolitical climate impacting all sectors of the healthcare industry, Cerrell Associates has delivered award-winning communications results for some of the nation’s largest healthcare providers, as well as clients in pharma and biotech. As a one-stop shop, our clients have access to a diverse team of strategists with experience navigating the complexities of the industry.
Whether it’s policy advocacy, community relations or thought leadership, Cerrell has designed and deployed strategies that have a lasting impact. And our healthcare experts know industry trends and developments to ensure we are telling the stories that matter.
At Cerrell, there is no “one size fits all” approach. We work with our clients to develop local, regional or national programs with the ultimate goal of improving the health of our communities.
Chamberlain Healthcare PR
A Syneos Health Company
450 West 15th Street
New York, NY 10011 USA
Christie Anbar, Managing Director
Who we are: Chamberlain Health PR (CHPR), celebrating its 25th anniversary in 2018, is a diverse group of smart, creative and forward-thinking professionals who deliver powerful communications solutions for clients committed to improving health and well-being.
Expertise: CHPR simplifies the complex in order to change behaviors and mindset. Through this process we transform information into insights that allow clients to seize opportunities and overcome challenges. At CHPR we build strategies that work to inspire action and engagement in key audiences and use creativity to help break through clutter and resonate with key audiences. Ultimately, we deliver results that meet and exceed client objectives and expectations.
CHPR is part of Syneos Health Communications, the only healthcare communications network that is part of a company on the frontlines of healthcare. Our advertising, public relations, medical communications, digital, data science, research and market access specialists have the ability to tap the expertise of clinical and commercial colleagues worldwide to infuse programs with deep therapeutic and analytic insights. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance.
Chandler Chicco Agency
A Syneos Health Company
450 West 15th Street
New York, NY 10011 USA
Andrea Dagger, Managing Director, CCA NY
1315 Lincoln Blvd.
Santa Monica, CA 90401
Lisa Waters, Managing Director, CCA LA
Who we are: Chandler Chicco Agency (CCA) is a global team of healthcare communications specialists dedicated to helping clients solve their most complex challenges. Integrating an unmatched breadth of resources that enables a comprehensive, 360-degree approach, CCA serves clients that span the spectrum of healthcare from large pharmaceutical companies focused on treatments for major disease areas to emerging specialty companies researching cures for rare diseases; from biotech to devices and diagnostics; as well as healthcare technology, hospitals, non-profits and academic centers.
Expertise: CCA sets the standard in delivering best-in-class communications in a collaborative, flexible environment where creativity reigns and clients come first. For more than 20 years, we have achieved this by bringing the right people to the table – innovators, healthcare professionals, thought leaders, advocates, patients, and loved ones and then building alliances, communities, and champions motivated to act.
CCA is part of Syneos Health Communications, the only healthcare communications network on the frontlines of healthcare. Our advertising, public relations, medical communications, digital, data science, research, and market access specialists have the ability to tap the expertise of clinical and commercial colleagues worldwide to infuse programs with deep therapeutic and analytic insights. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance.
The Conroy Martinez Group
300 Sevilla Ave., #311
Coral Gables, FL 33134
C.L. Conroy, President
Jorge Martinez, Vice President
The Conroy Martinez Group is a bilingual, multicultural, full-service public relations and marketing firm delivering results to our clients in the areas of social and traditional media and marketing, media relations, and strategic counsel.
The Miami P.R. firm promotes US companies to the US Hispanic and Latin American markets and Latin American companies to the US marketplace.
The Conroy Martinez Group is an affiliate of The Public Relations Global Network, an organization of leading public relations agencies worldwide.
705 Melvin Avenue
Annapolis, MD 21401
Raymond Crosby, President
Denise Aube, Executive Vice President, Healthcare Practice Leader
Joel Machak, Executive Creative Director
Crosby’s healthcare practice leaders: Joel Machak, Executive Creative Director; Denise Aube, Executive VP & Healthcare Practice Leader; and Raymond Crosby, President & CEO.
For more than 40 years, Crosby has helped healthcare clients Inspire Actions That Matter™ — actions that positively impact people’s lives and make a real difference for individuals, families, and communities.
Crosby’s Healthcare Practice serves hospitals and health systems, health plans, physician groups, technology and service providers, seniors housing, health advocacy groups and federal government agencies.
Services include marketing research and planning, brand development, integrated communications programs, public relations, social media, community and multicultural outreach, digital marketing, content marketing, PSAs, and behavior-change campaigns.
Clients include Kaiser Permanente, the Agency for Healthcare Research and Quality (AHRQ), American Kidney Fund, Health Resources and Services Administration (HRSA), Military OneSource, Qlarant, Sagepoint Senior Living, Saint Agnes Hospital, Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Preventive Services Task Force, and Veterans Health Administration.
Crosby ranks among the top health communications agencies in the country and is a member of the PR Council and American Association of Advertising Agencies (4As). The firm has offices in Maryland’s state capital of Annapolis and in Washington, D.C. To see case studies and capabilities, visit www.crosbymarketing.com.
Crosswind Media and Public Relations
506 W. 12th St.
Austin, TX 78701
Thomas Graham, President & CEO
Karen Johnson, Vice President
Katie Carmichael, Vice President
Thomas Goff, Senior Advisor
CROSSWIND HEALTHCARE CAPBILITIES:
Crosswind Media and Public Relations helped Texas win the largest research contract in the state’s history, has introduced one of the world’s newest biotech brands to Texas and the world, and is helping other companies, startups, care providers and public agencies bring some of the world’s most complex biotechnologies to global markets. Some highlights:
Defense against bioterrorism: When the second-largest university system in Texas decided to form a team and go after a new Federal biodefense, pandemic response, and influenza center, it turned to Crosswind. The bid received feature coverage in top-tier global media. The Texas team was awarded that prestigious grant, making Texas, almost overnight, one of the nation’s major hubs of vaccine production and bioterrorism preparedness.
A biotech boom: Crosswind was engaged to represent a Fortune Global 500 company from Japan that was entering the biopharmaceutical market by acquiring a Texas-based start-up aligned with this new federal bio-defense center. Global media covered the acquisition. Crosswind was then asked to take on communications work across the new owner’s entire bio-pharmaceutical division.
Hacking medicine: When the world’s top-ranked university decided to bring its biotech-centric “Hacking Medicine” workshop to the South by Southwest, the event leaders in Boston immediately contacted Crosswind in Austin. They needed a communications partner that understood a mission to use advanced digital strategies in solving worldwide health problems. Crosswind led an influencer and media-outreach campaign that resulted in extensive coverage and standing-room-only attendance.
Connect with us and see what we can do for you.
250 Hudson St., 16th Flr.
New York, NY 10013
Susan Isenberg, Global Chair, Health Sector
At Edelman, we understand that evolving, promoting and protecting health – for individuals, organizations and the world at large – requires deep expertise in the health sector as well as the discipline of communications marketing. We bring to bear a nuanced understanding that health is universal. It crosses all borders and unites a wide array of audiences in its quest. Health isn’t simply an industry, but an issue critical to society worldwide.
Edelman Health clients represent virtually all aspects of the sector – pharma, life sciences, government, hospital and providers, retailers, wellness, NGOs, associations and others – and this diversity of experience ensures our big picture view on health. We understand the complexities that live at the intersection of science, medicine, behavior, business, economics and policy, and use multiple channels to help our clients tell their stories, build trust-based relationships and inspire action.
Our 600+ health specialists around the world stay at the leading edge of critical medical, science, business and societal issues. By using data-driven insight to navigate the intertwined needs of our stakeholders, we capitalize on today’s communications channels to ensure that health is everybody’s business. Contact Susan Isenberg, Global Chair, Health Sector: firstname.lastname@example.org.
Evoke | PR & Influence
One South Broad Street
Philadelphia, PA 19107
Maryellen Royle, President
Evoke PR & Influence is the global, award-winning public relations and stakeholder engagement division of Evoke, a leading marketing, media and communications agency that is bound by a common purpose of making “Health More Human™. Evoke PR & Influence uses its knowledge, influencer relationships, and proven experience to connect leading industry organizations with the audiences that matter most. We translate the science behind health and wellness companies, products and services into meaningful stories that get heard, always striving to achieve our clients’ objectives on time and within budget.
Evoke has offices in New York, Philadelphia, San Francisco, London, Chicago, Los Angeles, Singapore and Dubai, working with leading pharmaceutical companies worldwide with a group of 550+ employees. For more information, visit http://evokegroup.com.
301 East 57th Street
New York, NY 10022
Gil Bashe, Managing Partner/Global Health
Chantal Bowman-Boyles, Managing Partner/London
Jessica Ross Burke, Managing Partner/DC
Nicole Cottrill, Partner/Nashville
Joe Foster, Partner/West Coast
Glenn Jasper, Managing Partner/Jerusalem
Kristie Kuhl, JD, Senior Partner/New York
Arielle Bernstein Pinsof, MPP, Partner/Chicago
Emily Shirden, Partner/Detroit
Mina Volovitch, Senior Partner/Paris
Yeap Yin Ching, Managing Partner/Singapore
#BeTheGift, a national campaign developed by DCI Donor Services and FINN Partners, is putting pride in organ and tissue donation! If you are a donor, visitwww.BeTheGiftToday.com to get a Big Red Bow and share!
Finn Partners offers a bold vision and expertise that delivers creative communication solutions for payer, provider, patient advocacy, health policy and product-innovation clients.
Named “2018 Healthcare Agency of the Year” by The Holmes Report, we leverage our collaborative spirit to advance client goals – to improve consumer health and wellbeing. With 600+ PR professionals across 16 offices and three continents, we offer health-sector depth in brand support, corporate thought-leadership, social responsibility, public affairs, market research, and digital, social and traditional media.
Finn Partners is best known for its work in changing the lives of people with pressing health challenges – from introducing new medicines and technologies that improve and extend life, to rallying communities around company social impact goals, to raising awareness of global public health challenges.
Finn Partners’ more than 100 health clients include some of the boldest innovators and game-changers across the health ecosystem: Abbott, Agenus, Amarin, Backpack Health, Belong.Life, BioTelemetry, Bristol-Myers Squibb, Centerstone, Clarity, EarlySense, Epstein Becker Green, Equashield, Galien Foundation, IVI-RMA Global, LifePoint Health, The Lustgarten Foundation, Merck, NextGen, Somatix, Sterling Partners, Veterans Healthcare and Zott, plus several top-five pharmaceutical companies and some of the nation’s largest hospitals and payer systems. From medical innovations to breakthrough health/tech to services that improve care, all of our clients focus on the most important part of the health system – patients.
200 N. Broadway
St. Louis, MO 63102
Anne de Schweinitz, Global Managing Director, Healthcare
Whether the imperative is to maintain or grow a business, or to defend it in the face of an ever-shifting policy environment and intense competition, clients from across the healthcare spectrum turn to FleishmanHillard for deep industry expertise, powerful insights and effective strategies that deliver real results.
FleishmanHillard’s 300+ healthcare specialists work alongside experts in reputation and brand marketing, earned and paid media, digital and social, public affairs, issues and crisis, and change management, forming seamless teams that deliver the diverse communications counsel and bold creative approaches that today’s healthcare organizations need to succeed. Our team is stacked with scientific, regulatory and behavioral change experts, including PhDs and credentialed health professionals, who form the technical backbone of our global healthcare practice.
Using data-driven insights and deep knowledge of today’s most effective communications channels, FleishmanHillard works across a broad range of therapeutic categories and the full care continuum, from public education and prevention to acute care and chronic disease management, supporting our clients to educate, influence and drive action with health professionals, patients and consumers, health systems, payers, and policy makers at home and around the world.
Please contact Anne de Schweinitz, Global Managing Director, Healthcare: email@example.com.
200 Fifth Ave., 7th Floor
New York, NY 10010
Wendy Lund, CEO
GCI Health is an award-winning integrated communications agency built around and inspired by the ever-changing face of healthcare. Our passion is not only to communicate change but inspire it while always finding the most effective ways of putting patients as people first. With a deep focus on multichannel marketing, we help clients breakthrough with powerful stories that build brands and engage customers — all while using the channels that are best suited to reach and resonate with various target audiences. Working across the entire healthcare spectrum, GCI Health offers clients an accessible senior-level leadership team, a commitment to beating expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming communications environment. Through our innovative approach, clients always remain focused on why they chose GCI Health in the first place... improving people’s health and wellness.
Greenough Brand Storytellers
1 Brook St.
Watertown, MA 02472
Phil Greenough, Founder and CEO
Scott Bauman, EVP and General Manager
Greenough teammates brainstorm cures for what ails healthcare marketing.
Greenough Brand Storytellers has strategically built a healthcare and life sciences practice on a foundation of industry insight and brand storytelling. This foundation is strengthened by constant interaction with thought leaders, consumers, buyers and influencers within hospitals, clinics, urgent care facilities, rehab facilities, immunotherapy centers, diagnostic labs and universities. We serve as healthcare brand journalists, chronicling the industry’s most important changes through the voices of the people shaping the transformation.
Whether our client is a health system looking to increase physician engagement or a medical robotics company trying to elevate brand awareness among consumers, we reach into a network of patients, physicians, hospital administrators, practice managers, health insurers and business leaders who are central to the story. Stories can only resonate when they have context, and we’ve made it our business to understand the evolving stories shaping healthcare today. Finding stories and contextualizing them—daily—is precisely what we do at Greenough.
111 Fifth Ave.
New York, NY 10003
Timothy Bird, Global CEO
Jon Watson, Global Executive Creative Director
Karen O’Malley, Global Practice Leader, Public Health and Policy
Susan Duffy, Chief Strategy Officer
Julia Jackson, Practice Leader, US Public Relations and Marketing Communications
Health Unlimited is a global health consultancy and communications agency built by specialist agencies with a legacy of advancing landmark developments in challenging, hard to treat health conditions. For more than 25 years we have been driving results for companies and organizations invested in solving the world’s most complex and challenging health issues.
We offer full-service communications for pharmaceutical, health & wellness, medical, biotechnology, diagnostics and devices, strategic marketing, media strategy, corporate counsel, issues management, product marketing, patient/consumer education and professional/advocacy relations.
Hunter Public Relations
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Contact: firstname.lastname@example.org (Samara Farber Mormar)
Hunter helped client, The Vitamin Shoppe, celebrate the launch of a new sports nutrition product, available only at The Vitamin Shoppe, by hosting a circuit-style fitness class at PERFORMIX House in NYC where editors and top-tier health and wellness influencers broke a sweat and sampled the new product.
Hunter Public Relations is an award-winning consumer products and services marketing communications firm with offices in New York and London and a strategic footprint in markets across North America. Beginning with research-driven insights, Hunter executes strategic public relations programs that build equity, increase engagement and drive measurable business results for branded consumer products. A powerful blend of content marketing, media relations, social and digital media, influencer engagement, and events and experiences, engages the hearts, minds and spirits of target consumers.
With consumers facing more health and wellness choices than ever, Hunter’s Consumer Health practice breaks through the clutter by identifying key insights to engage them practically, and emotionally, leading to brand loyalty and increased sales. Specialized services (entertainment marketing, social & digital media and Hispanic strategies) inform our 360-degree approach, seamlessly integrating brand messaging into consumers’ busy lifestyles, keeping our clients’ products and services top of mind when consumers need them most.
In partnership with some of the world’s most respected consumer health companies and retailers including Johnson & Johnson, Church & Dwight, and The Vitamin Shoppe, Hunter has worked with brands across the health and wellness sector including oral care, eye care, allergy, women’s health, pain, and wound care, to digestive health, vitamins, supplements, weight-loss, bariatrics, and heart health.
761 Main Avenue
Norwalk, CT 06851
Within the rapidly changing healthcare environment, ICR Healthcare has the agility and ability to quickly provide strategic and targeted services to address our clients’ most pressing needs and goals. Whether you are an emerging startup or a multinational Fortune 500 company, we deliver and execute on thoughtful and results-driven communications plans that help raise awareness of your company and products, inform clinical and investment decision making, raise your profile across prospective VCs and institutional investors, and influence health policy.
Whether the emphasis is on corporate, scientific and marketing communications, or public affairs, we understand that every client is different, and so too, is their story. With a clear understanding of the many complex dynamics and influencers within our healthcare system, ICR takes a hands-on approach to understand both the science and the sentiment behind your business, ensuring that your message goes beyond simple clarity to resonate and make a lasting impression with the audiences that matter most to you. Our team is well connected within the healthcare investment community and has partnered with management team through the transition to public ownership and beyond.
HQ: 909 Ridgebrook Road
Sparks, MD 21152
Jeff Smokler, Partner & President, imre Health
Dave Imre, CEO & Founder, imre
Mark Eber, Partner & President, imre
Crystalyn Stuart, Partner & President, imre Creators
Ryan Jordan, Executive Creative Director, imre
Kirsty Whelan, Vice President of Strategy, imre health
This is a refurbished Art-O-Mat cigarette machine imre used at a digital event activation where the inside was populated with artistry inspired by how patients with COPD feel.
imre Health is the social and digital marketing agency pharmaceutical brands turn to in order to find new ways to make meaningful connections with patients and HCPs.
The agency has begun to counteract cold, clinical digital experiences by infusing empathy in its approach to marketing. In 2018, imre Health partnered with the Columbia Digital Storytelling Lab to conduct empathy training for all of its team. The agency also developed a first-of-its-kind Empathy Brief that both governs their creative approach, and brings them closer to patients by beginning with a simple question, “how do you feel?”
imre Health has helped many pharma brands create or enhance their social and digital marketing programs, including:
• Launched the first open-comment, branded Facebook community
• Developed effective social media strategies for black box drugs
• Delivered one of the first live broadcasts in social media for pharma
• Introduced virtual reality storytelling for cancer patients, in partnership with Google Tilt Brush
• Created the first lead generation strategy using Instagram Stories
• Developed one of the first interactive chatbots
Jarrard Phillips Cate & Hancock, Inc.
The Horse Barn at Maryland Farms
219 Ward Circle, Suite 3
Brentwood, TN 37027
Jarrard Phillips Cate & Hancock, Inc. is a strategic communications consulting firm devoted to helping healthcare providers navigate change, challenge and opportunity. Ranked a top-10 firm nationally, Jarrard Inc. has guided leaders at more than 400 healthcare organizations across the country through high-stakes moments, including leading communications for more than $45 billion in announced hospital M&A. Our team of former journalists, political operatives and healthcare executives is built to serve the unique needs and challenges of national health systems and academic medical centers; regional and community health systems; and health services companies.
JPA Health Communications
1420 K Street, NW, Suite 1050
Washington, D.C. 20005
Carrie Jones, Principal
Michael O’Brien, Stephen Piotrowski and Diane Wass, Managing Directors
JPA Health Communications is an independent, full-service agency. Our exclusive focus on health means that our life science, nonprofit and federal clients can count on a team with experience and perspective to deliver results. Our approach incorporates a proprietary tool that enables us to understand how conversations take place within the health sector. JPA’s GretelTM, brings together news media, organizations and individual influencers to show for the first time precisely how they intersect, revealing insights for reaching and engaging audiences. Importantly, at JPA, we share our clients’ commitment to improving and protecting lives. This ideology inspires our work. We invite you to learn more by contacting one of our offices: Washington, DC; Boston; and London.
252 W. 37th Street, Suite 500E
New York, NY 10018
David Kyne, Founder & CEO
Maureen Byrne, Wendy Woods-Williams, Executive VPs
Amy Burstyn, Michael Grela, Michele Kleinmann, Amanda Mulally, Darcy Sawatzki, Joanne Wunder, Senior VPs
Julie O’Donnell, Global Head of Digital
KYNE is an award-winning specialty health communications agency dedicated to helping improve and save lives. We were founded on the belief that communication is a powerful health intervention. We have deep experience working with foundations, non-profits, government organizations and biopharmaceutical companies around the world to address the most pressing health issues. Our team is passionate and committed, with deep experience working across sectors to make real differences in health. But our greatest strength isn’t just our ability to connect the dots. It’s in creating programs that achieve real change, leveraging our skills, expertise and passion to break down barriers. We develop and deliver tailored programs to meet each clients’ goals and objectives. We love what we do, we live what we do, and we truly believe in what we do.
Key Clients: AstraZeneca, The Carter Center, World Federation of Hemophilia.
1388 Sutter St., #901
San Francisco, CA 94109
Named America’s #1 Healthcare PR Agency (Ragan’s Ace Awards) and called “the Bay Area’s consumer/B2B PR and marketing communications experts,” San Francisco-based Landis Communications Inc. (LCI) is celebrating more than 25 years in business. LCI is a Bulldog Award winner for social media and media relations and has been named the #1 Social Media Agency in the U.S. by TopPRAgencies.com.
LCI is a full-service public relations, digital/social media and marketing communications agency that specializes in healthcare, consumer, consumer technology and B2B programs. LCI’s Promised Results© return-on-investment program provides tangible metrics addressing clients’ identified goals. Healthcare clients include: Lucile Packard Children’s Hospital Stanford, University of California at San Francisco, Global Alzheimer’s Platform Foundation, Brain Health Registry, Merck, Johnson & Johnson, Planned Parenthood, OnLok Senior Health Services, Crestwood Behavioral Health and more. LCI is a member of the Public Relations Global Network, with 50 affiliate agencies worldwide.
One Thompson Square, Suite 503
Boston, MA 02129
Donna L. LaVoie, President & CEO
Douglas Russell, SVP and General Manager
Sharon Correia, SVP of Integrated Communications
Paul Sagan, AVP of Investor Relations & Corporate Communications
LaVoieHealthScience Offering Specialized Expertise in Health and Science Innovations.
LaVoieHealthScience provides integrated communications including public and investor relations as well as marketing and digital communications to build recognition, sales, and value for health science innovations. Our team of specialized thinkers design and execute strategic communications programs that make our clients’ technologies, products and services known, understandable and approachable. Our vision is to apply industry-tested counsel and pragmatic execution through our highly experienced and trained professionals. The agency has received over 35 awards in recognition of the work it has done for emerging and established industry leaders in life sciences, pharmaceuticals, health, and government. We bring 17 years of case studies and over 300 proven strategies to our clients. We are focused on building trust and long-term relationships based on the quality of the work that we deliver. Many of our client relationships are a decade or more long. Clients include: Biotechnology Innovation Organization; Emmaus Life Sciences Inc.; Landos Biopharma, Inc.; LEO Science & Tech Hub (Leo Pharma, Inc.); Life Sciences Corridor; NewLink Genetics Inc.; Newron Pharmaceuticals, SpA; Origenis GmbH; Pathmaker Neurosystems Inc.; Scioto Biosciences, Symbiotix Biotherapies; Triumvera Immunologics; Xenotherapeutics Inc.; Xontogeny, LLC, and other emerging health and science companies.
420 Lexington Ave.
New York, NY 10170
At Lazar Partners, we don’t just deliver your message; we catalyze the connections that drive business results and enhance your reputation. Our clients count on us to deliver proactive strategic recommendations as well as flawless execution. For the last 17 years, private and public companies have benefited from our proven approaches to strengthening relationships with healthcare professionals, patients, third-party organizations, the financial community, the media and business partners. Our commitment to clients is to forge trusting connections that build brand equity, increase goodwill and grow shareholder value.
Yet even companies with great reputations sometimes find themselves facing challenging situations that can harm their brand and we stand with you to manage and overcome crisis situations.
197 Portland Street
Boston, MA 02114
Matter is a Brand Elevation Agency unifying public relations, social media, creative services, search marketing and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with five offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer-technology and consumer markets.
With offices in Boston and Newburyport, Mass., Providence, R.I., Boulder, Colo., and Portland, Ore., Matter is one of the fastest-growing public relations, social media, creative and digital marketing firms in the country. Matter has won seven “Agency of the Year” accolades in the past three years and has been recognized numerous times as a best place to work.
McCabe Message Partners
1825 Connecticut Ave, NW
Washington, DC 20009
Patrick McCabe, President
Mike Warner, Senior Vice President
Becky Watt Knight, Senior Vice President
Paul Skowronek, Senior Vice President
Amy Martin Vogt, Vice President
Haydn Bush, Vice President
Jennifer Chu, MPH, Vice President
Bethany Hardy, Vice President
The team from McCabe Message Partners — a DC-based healthcare agency — celebrates the holidays in style with scarves and accessories in the firm’s corporate colors.
Like a stone meeting water, effective communications expand to reach and motivate many audiences. Washington, DC-based McCabe Message Partners helps clients create their own ripple effect, focusing solely on health and the issues that affect it.
The agency is comprised of 30 team members who bring experience in journalism, market research, public policy, consumer advocacy, corporate communications, and non-profit management. Individually and together, team members have won the biggest awards in the PR business.
Clients include a who’s who of healthcare philanthropies, government agencies, academic institutions, patient organizations, corporations, associations, and groups that represent clinicians.
McCabe Message Partners offers the expertise and professionalism of a large agency with the warmth and passion of a small business.
MCS Healthcare Public Relations
1420 State Hwy. 206
Bedminster, NJ 07921
Joe Boyd, CEO
Eliot Harrison, President
Chad Hyett, Exec. VP
Jennifer Silvent, Sr. VP
Karen Dombek, VP
Laura de Zutter, VP
For more than three decades, MCS has remained a constant fixture in an ever-changing media marketplace by adapting and innovating as rapidly as the science itself. As an independent specialty shop solely focused on healthcare, we think of ourselves as a swift boat among battleships: small but sturdy; nimble and reliable; and best-suited for operations that are difficult, demanding and unique.
Together, we turn strategy and creativity to action, resulting in solutions that specifically, comprehensively and robustly address your current needs. We are experts in all facets of communications, including digital; social media; and paid, owned and earned channels. As your partners, we will bring new integrated ideas and real solutions to the table, and feel empowered to raise our hand when we have an idea on how to improve your business.
We take measurement seriously. We evaluate impact and proactively answer the questions, “so what?” and “what now?”
We are a highly collaborative bunch that believes in the pollination of ideas across all brand communications. We welcome the opportunity to partner with your creative agencies, co-marketers and cross-functional colleagues to deliver results more efficiently and with a holistic vision of the brand’s success.
10 Mansell Court East, Suite 150
Roswell, GA 30076
Tom Brand, President
Keir Bradshaw, EVP
Mark Samber, SVP
Dodge Communications is now MERGE Atlanta, a marketing communications and technology agency for healthcare.
As MERGE Atlanta, we leverage earned, owned, paid and shared strategies to drive engagement, experiences, conversations and conversions. Our DNA lies in healthcare, leading with passion and purpose to help companies of all sizes drive action, motivate behaviors and inspire change.
With 70 local employees, our agency has built lasting partnerships with hundreds of clients across the healthcare landscape, including healthcare IT companies, hospitals and health systems, payers and life science organizations.
Our single-minded focus in healthcare and excellence in client services have been responsible for upward client growth trajectory and retention and serves as a testament to our strategies that engage prospects, optimize interactions and promote businesses.
MERGE Atlanta operates under the MERGE network with offices also in Chicago and Boston. For more information, visit mergeatlanta.com or call (770) 998-0500.
318 Avenue I, Suite 227
Redondo Beach, CA 90277
Betsy Merryman, President and Managing Partner
Ashley Cadle, Senior Associate
Joni Ramirez, Senior Associate
Merryman Communications works closely with healthcare clients ranging from start-ups to Fortune 500 companies as a strategic partner in integrated marketing, communications, public relations and digital marketing. We are a full-service agency, and we offer a wide range of capabilities and special expertise to ensure we have all a client’s needs covered. The Merryman Communications team has worked across virtually all healthcare industry categories and therapeutic areas, including medical devices and diagnostics, biotech and pharmaceuticals, health IT, health plans, hospitals and physician groups/IPAs and nonprofits. We’re based in Los Angeles and have team members around the country. We’re all seasoned veterans of global advertising and PR agencies, so we offer “big agency” know-how but with a boutique, specialty agency touch. Our virtual model helps your budgets go further, and you can rely on us to help you flourish.
1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
Fred Lake, Senior Vice President/Health Lead
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors.
Clients include 3M, Barnes & Noble College, Blue Cross and Blue Shield of Minnesota, Be The Match, Blood Centers of America, Cargill Animal Nutrition, Mayo Clinic, Rockwell Automation, Sanofi Pasteur and VCU Medical Center, among others.
Padilla’s Health team consists of seasoned health and science strategists spanning the health care ecosystem, specializing in:
• pharmaceutical and biotechnology companies
• device makers, vaccine manufacturers
• hospital and health systems
• insurers, payor groups
• nonprofits, government
Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
255 State St., 8th Floor
Boston, MA 02109
Boston | San Francisco | New York | Orlando
Philip A. Nardone, President & CEO
Mark Nardone, Executive Vice President
Elizabeth Famiglietti, EVP, Human Resources
Phil Carpenter, EVP & Managing Director
Gary Torpey, EVP, Finance
Lisa Astor, Senior Vice President, Co-Lead Client Relations
Darlene Doyle, Senior Vice President, Co-Lead Client Relations
Gene Carozza, Senior Vice President
Dan Martin, Senior Vice President
Nikki Festa O’Brien, Senior Vice President
Megan Kessler, Senior Vice President
PAN Communications is a data-driven integrated marketing & PR agency servicing B2B technology and healthcare brands. With offices in Boston, San Francisco, New York and Orlando, we move ideas by creating compelling stories, driving intent and influencing markets across all forms of media. We currently work with several leading and emerging brands nationally and globally including SAP, Radial, MediaMath, Cogito, Sift Science, Maestro Health and UpWell, to name a few.
With a staff of 140+ professionals, PAN offers the agility and personalized service of a mid-size agency while leveraging national and international relationships to manage large scale communications programs. An award-winning firm experiencing impressive growth, we thrive to help today’s modern marketers by integrating a combination of services to better engage with your audiences and move markets.
Connected Content – Creative Storytelling – Results that Matter!
470 Park Ave. South, 4th Floor N.
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.
Founded in 1995, Peppercomm has received numerous accolades, including The Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.
Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.
For more information, visit www.peppercomm.com
Perry Communications Group
980 9th Street, Suite 410
Sacramento, CA 95814
Kassy Perry, President & CEO
Julia Spiess Lewis, Senior Vice President
Perry Communications Group is an award-winning public affairs and strategic communications firm. Led by Kassy Perry, PCG shapes ideas, galvanizes opinion and influences decisions leading to social, regulatory and legislative change.
Whether the politically savvy PCG team is managing a complex issue, running a statewide initiative campaign, leading a high-profile coalition or helping clients communicate, shape and influence with a mix of traditional and digital strategies, we achieve success by building strong relationships with policymakers, the media and corporate influencers. For more than 20 years, PCG has successfully worked on behalf of Fortune 50 corporations, major industry trade associations, government agencies and charitable organizations at the state and federal level.
Clients include: Bonnie J. Addario Lung Cancer Foundation, California Association of Area Agencies on Aging, Center for Inherited Blood Disorders, Chronic Care Coalition of California, City of Weed, County of Sacramento, Del Mar International Horse Show, Insure the Uninsured Project, Jack Russell Rescue of CA, Partnership to Fight Chronic Disease, Pharmaceutical Research & Manufacturers of America (PhRMA), Sacramento International Horse Show, The SCAN Foundation, West Health Institute, West Health Policy Center and ZGlobal, Inc.
195 Broadway, 17th Floor
New York, NY 10007
Maura Bergen, Executive Vice President, U.S. Health Lead
Porter Novelli is a global public relations agency born from the idea that the art of communication can advance society. Over 45 years ago, we opened our doors – and people’s eyes and minds – for brands driven to make a positive impact. Today, we are a global agency with the entrepreneurial spirit of boutique specialists. We continue to build that bridge between purpose and business imperatives, and believe that a healthy bottom line can also make a remarkable impact.
We are passionate people, driven by purpose and grounded in health. We believe in the power of collaboration and connection in shaping the future. Our integrated process and bold approach drive impact across policy, public health, advocacy, and products.
Our health practice comprises over 200 experts in more than 30 cities worldwide. We are the agency that launched the first Anti-Tobacco campaign. We have been working on the HIV/AIDS crisis for decades. We are experts in aging and its effect on society. We work across the entire health ecosystem for patients. We share knowledge across borders, apply the best worldwide talent to client problems and manage business seamlessly across geographies. Our extensive knowledge about developed and developing markets allows us to create programs that are globally relevant and locally sensitive.
For more information, contact Maura Bergen, Executive Vice President, U.S. Health Lead: -Maura.Bergen@Porternovelli.com.
Public Communications Inc.
Partner in The Worldcom Public Relations Group
One E. Wacker Drive, 24th Floor
Chicago, IL 60601
Jill Allread, APR, CEO
Craig Pugh, President
Pamela Oettel, COO/CFO
Team members at Public Communications Inc. are passionate about healthcare. We create communication solutions for national and international healthcare clients in every sector. Healthcare communications is at the core of our national, independent agency, which boasts nearly five decades of healthcare experience.
PCI consistently delivers award-winning programs and campaigns for clients ranging from advocacy organizations and medical and allied health associations to Fortune 100 corporations; pharma, device manufacturers, biotechs and hospital suppliers; hospitals and health systems; retail; accrediting agencies; payers and consultants. PCI also knows healthcare audiences first-hand. We understand what makes them tick, how to reach them, and know the words that will resonate and prompt engagement.
Healthcare represents more than half of PCI’s business. Our clients include more than 25 medical and dental associations, start-ups looking for visibility and university health systems. We launch products and manage lifecycle communications; run consumer awareness and screening programs on a turn-key basis; develop professional relations campaigns designed to draw referrals; and develop digital media strategies, campaigns and platforms including efficient online newsrooms and content-rich websites.
More than a third of our healthcare clients have stayed with us 10 years or more with several exceeding 20-year partnerships. Our success grows from truly listening to, and talking with, our clients. We then create solutions and deliver quality service and results that meet or exceed our clients’ goals.
53 State St., 4th Flr.
Boston, MA 02109
Larry Weber, Chairman & Chief Executive Officer
Ginger Ludwig, VP, Global Marketing & Business Development
Racepoint Global’s approach to innovation guides everything we do. For our healthcare and life science clients, we apply our deep understanding of the media landscape, the changing dynamics of communicating complex stories in a regulated environment and the connection to the varied needs of global stakeholders. Our unique blend of services allows us to challenge our clients to meet the needs of today’s conversations. Thought leadership programming provides our clients a method and an engine for delivering unique viewpoints via content types that break through to audiences. Racepoint Global is headquartered in Boston, with offices in Washington, D.C., San Francisco, Raleigh, London, Hong Kong, Beijing, Shanghai and Shenzhen.
70 Franklin St., 3rd flr.
Boston, MA 02110
555 11th Street, NW, Suite 401
Washington, DC 20004
Larry Rasky, Chairman and CEO
Ron Walker, COO
George Cronin, Managing Director
Justine Griffin, Managing Director
Rasky Partners is a nationally recognized public and government relations firm with nearly three decades of experience providing exceptional client service to healthcare organizations that operate at the intersection of business, politics and media.
With offices in Boston and Washington, D.C., Rasky Partners offers a comprehensive range of services including media strategy and public relations, government relations, reputation management, crisis communication and digital media to healthcare clients that include hospital systems, insurers, medical device and life sciences companies, nonprofits and advocacy organizations.
As an independent firm, Rasky Partners has the flexibility and resources to address complex communications challenges with a commitment to serve our clients’ interests first. We are dedicated to providing consistent, strategic hands-on engagement at all levels, as each client team — including the senior professionals — is highly engaged, from the beginning to the end of each client engagement.
355 Alhambra Circle, Suite 800
Miami, FL 33134
Christine Barney, CEO and Managing Partner
Lisa Ross, President and Partner
Srikant Ramaswami, Executive Vice President, Global and Emerging Markets, Healthcare
Panelist speakers at rbb’s Breakout Brand Healthcare Symposium Event – How Emotions Play a Role in Healthcare Innovation. From left: Lily W. Lee, President, Almata Health; Judith Mitchell, CEO, NextScience; Daniel Höglund, Chief Design Officer, VeryDay, McKinsey & Company; and Srikant Ramaswami, Executive Vice President, Global and Emerging Markets, Healthcare, rbb Communications.
rbb Communications is an integrated marketing communications firm with several Agency of the Year title wins. As a champion of Breakout Brands™, rbb inspires companies with insights on creating customer passion to increase sales.
From global pharmaceutical and healthcare product launches to market-specific issues management and patient advocacy campaigns, rbb’s Healthcare Practice develops breakout campaigns for clients that raise awareness, drive engagement and action. Whether a healthcare business requires support in the United States or in Latin/South America, Europe, the Middle East & Africa or Asia Pacific, rbb has the industry knowledge and global reach to deliver results. We have nurtured a sensitivity toward other cultures, attitudes, behaviors and ideas, and understand the drivers and barriers for good healthcare in specific markets. Our expertise covers the gamut – hospital, long-term care, home care and hospice systems, health plans, pharmaceuticals, medical devices, OTC/consumer health, retailers, global public health issues, rare diseases, and NGOs.
Other specialty practices of the agency include consumer, B2B, education, entertainment, travel, real estate, professional services and more. rbb’s family of brands offers media relations, digital marketing, influencer engagement, creative/advertising, crisis management and mergers and acquisition communications. With offices in Miami, Fort Lauderdale, New Jersey and Los Angeles, the firm also has international reach across 50 countries through its partnership in PROI Worldwide, the largest global network of independent communications agencies.
The Reis Group
1300 19th St., N.W., Suite 600
Washington, DC 20036
Sharon Reis, principal
Tamara Moore, Lauren Musiol, Vice Presidents
Beth Casteel, Peter Pearl, Senior Counselors
As part of The Reis Group's commitment to health and social causes, the team regularly volunteers at SOME (So Others Might Eat) serving meals to the poor and homeless of our nation's capital.
The Reis Group is a Washington-DC based public relations agency focused on health and social causes. We are passionate about our clients’ issues and believe in the power of communications to transform lives.
Working closely and collaboratively with our clients as a cohesive team, we develop tailored campaigns that produce measurable and meaningful results – every time. Representing leading foundations, associations, research institutes, health systems, corporations, and universities, we offer clients a team of talented, experienced communications experts who provide a depth of knowledge, and proven successes in health, healthcare, and science communications.
Our services include: media relations, thought leadership, issues management, science promotion, social media, web sites, message testing, clinical trial recruitment, market research, stakeholder engagement, and advocacy promotion.
Our goal is to provide every client with the skills and capabilities of a highly specialized agency, along with the commitment and dedication of a small business.
Partial client list includes: American Gastroenterological Association, Banner Alzheimer’s Institute, Blue Shield of California Foundation, Digestive Disease Week, Duke Integrative Medicine, Health Care Cost Institute, Nemours Children’s Health System, Society for Clinical Child and Adolescent Psychology, Society for Healthcare Epidemiology of America, Society of Interventional Radiology
209 10th Avenue South, Suite 214
Nashville, TN 37203
Brandon Edwards, CEO
ReviveHealth, a Weber Shandwick company, is a full-service agency focused on the intersection of healthcare delivery, finance, and innovation. We know the business of healthcare inside and out. We anticipate and solve complex challenges. We recognize patterns and anticipate trends. And we help our clients own the moments that matter. Bringing together left- and right-brains, we leverage our expertise in B2B and B2C marketing strategy, creative, and execution to address core healthcare marketing -challenges.
2-14 Fair Lawn Ave.
Fair Lawn, NJ 07410
Chris Rosica, President
Rosica Communications is an integrated PR and online marketing agency specializing in thought leadership, corporate and brand positioning/messaging, marcom strategy and content and influencer marketing. Our marcom and PR capabilities also include earned media, social media management, crisis communications, corporate communications, cause marketing, direct marketing and media training. Founded in 1980, the firm serves a diverse healthcare clientele including healthcare delivery, insurance, medical device, B2B healthcare, medtech, nonprofits, industry trade associations and animal health.
Rosica’s social media services include strategy, social management, branding, content development/optimization and follower acquisition. Our online marketing team is a Google Certified Partner specializing in SEO, online reputation/reviews management, SEM (PPC plus social and display ads), website development, WordPress security and cyber security training.
As a “thinking partner” focused on achieving our clients’ objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs/metrics. We craft compelling, authentic stories and messaging then effectively disseminate our client-partners’ good news while supporting their sales and communications goals.
Our process includes:
• Strategically identifying our clients’ business and marketing goals/objectives
• Identifying target audiences, influencers and key opinion leaders
• Honing the positioning, story and key messages, tailoring messages to each audience
• Training KOLs to deliver memorable messages
• Developing measurable, integrated and creative PR, social media and internal/external communications programs
• Proactively communicating with clients
• Aggressively securing results, evaluating against pre-determined strategic objectives and metrics
• Repurposing and leveraging content and PR coverage to augment SEO, sales activities, online reputation, tradeshow/conference marketing, analyst relations and direct marketing.
Sard Verbinnen & Co.
630 Third Ave., 9th Floor
New York, NY 10017
George Sard, Chairman & CEO
Paul Verbinnen, President
Sard Verbinnen & Co (SVC) is a leading strategic corporate and financial communications firm recognized for its work in M&A, corporate positioning and profile raising, shareholder activism, restructurings, corporate governance, public affairs executive changes, crisis communications, special situations, litigation support, IPOs and cybersecurity.
With more than 200 employees across its eight offices in New York, Chicago, Washington D.C., San Francisco, Los Angeles, London, Houston, and Hong Kong, SVC’s highly experienced senior professionals are uniquely positioned to provide high quality, objective advice and execution support to clients across a broad range of industries. SVC professionals draw on deep experience in finance, law, media, public affairs, corporate governance, and investor relations.
Founded in 1992, SVC’s services and capabilities include media relations, investor relations, market intelligence, perception studies, brand awareness, creative digital content production, video production, social media and online communications, customer and partner communications, employee communications and issue advocacy.
2001 Pennsylvania Ave., NW
Washington, DC 20007
675 Ponce de Leon Ave. NE
Atlanta, GA 30308
125 S. Clark St., 17th Floor
Chicago, IL 60603
250 Vesey St., Ste. 2630
New York, NY 10281
Jonathan Wilson, Owner, President & CEO
Spectrum is both one of the nation’s leading health and science communications agencies and proudly independent. Health and science communications is the only thing we do. We live and breathe science and storytelling and clients reap the benefits of our relentless dedication. While many agencies have a dedicated healthcare practice, Spectrum is further specialized to deliver the most relevant strategies and counsel with five unique practice areas: biotech, biopharma, consumer science, health tech and public affairs.
We take an integrated, strategy-first approach to all communications programs. By sitting digital, social, science, media and account strategy team members side-by-side, Spectrum drives synergies for clients and creates seamless strategic and tactical executions that engage audiences to deliver on clients’ business goals. This breadth of expertise brings a unique mix of scientific rigor and contemporary smarts to all of our work across a full suite of communications services.
Spectrum is the founder, US partner and chair of GLOBALHealthPR, the largest independent health and science communications agency partnership worldwide. This year, Spectrum was named “Top Millennial Company” and “50 Fastest Growing” by The Washington Business Journal and a “Best Agency to Work For” by The Holmes Report.
981 Joseph Lowery Boulevard
Atlanta, GA 30318
404/214-0722 X106 & X105
Eclipsing the growth of the firm’s other practices, Trevelino/Keller has established one of the more progressive health practices in the Southeast. Its ability to cross fertilize its health practice across technology, lifestyle, franchise and food/beverage has been the catalyst for successful business development and client service. Sought after areas include medical software and cloud applications, biotech, women’s retail health, wellness franchising, telemedicine, health resorts and more. Clients include Centers for Disease Control, Biocept, Pritikin Longevity Center, Stretch Zone, Ciox Health, SOC Telemed and more. With four dedicated markets — disruptive forces, category pioneers, stealth leaders and wonder women, the agency’s mission is to work with a new generation of visionaries in need of public relations, digital/social marketing, demand generation and creative services.
Following one of its most successful years, ranked as the 10th fastest growing firm in the US and 2nd fastest in the Southeast, the firm has moved from a service-focused to outcome-driven philosophy, building customized programs around growth, value, leadership and engagement. Owning the industry’s number one retention rate, having lost one staffer to an agency in 15 years, the firm is known for its progressive, culture-rich programs like Red With Ted, CooleafPro, Farm to T/K and Greenworks. For more information, visit trevelinokeller.com.
50 Francisco Street
San Francisco, CA 94133
W2O is a privately-held integrated marketing communications firm that serves clients across the healthcare industry including 23 of Fortune’s top 25 pharmaceutical companies, device manufacturers, biotechnology leaders, and payers/providers. It employs over 700 people in 14 offices across the United States and in Europe. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver the right solution and sustained business results. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives.
The W2O network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visitwww.w2ogroup.com.
909 Third Ave.
New York, NY 10022
Laura Schoen, President, Global Healthcare Practice
Weber Shandwick’s fully integrated, 360-degree approach makes us uniquely qualified to help clients navigate the ever-evolving healthcare marketing landscape. With wide-ranging experience and expertise working with healthcare companies, associations, medical devices, pharmaceuticals, over-the-counter medications, biotechnology, insurance and health maintenance organizations, health systems and hospitals, and consumer health product, it’s fair to say that we understand the healthcare sector like no one else. Our team of 800+ is well versed in regulations and restrictions related to healthcare specific content in the U.S. and across the globe. Weber Shandwick is the nation’s first communications and marketing services firm fully certified in promotional regulatory compliance using the training and testing standards of The Center for Communications Compliance (CCC).
Weber Shandwick’s Element Scientific Communications practice is our “GPS System,” helping our team and clients stay grounded in scientific data and supporting each claim with the strongest evidence backed by relevant studies. Supporting clients with data publications and regulatory milestones are just a few of the core capabilities we offer all of our medical device, pharmaceutical, and biotech clients. It’s just one of our many differentiating strengths as an agency.
Weiss PR, Inc.
101 North Haven Street, Suite 301
Baltimore, MD 21224
Founded in 2008, Weiss PR, Inc. helps companies and associations reach, engage, and influence the right audiences in order to achieve their communications and business objectives.
Staffing accounts exclusively with senior-level executives who have a minimum of 10 years of public relations experience, Weiss PR has developed a strong reputation for getting positive results for clients by using an integrated communications approach that includes media and influencer relations, social media and marketing services, and crisis communications/issues management – all anchored by strategic communications planning.
While Weiss PR’s clients are concentrated in five industry sectors, the firm has become particularly known for its work in healthcare and employee benefits, where its clients include Alera, Benefit Advisors Network (BAN), Confidio, ConnectYourCare, The Johns Hopkins Bloomberg School of Public Health, and Patient First.
Because we understand the rapidly changing healthcare and regulatory environment, our work for these clients focuses on generating brand awareness and thought leadership, while positioning them to respond to changes in the marketplace which have the potential to impact their future growth. And as with all of our clients, we provide our healthcare and employee benefits clients with innovative ideas built on strategy – not egos – from a team of senior public relations professionals who are committed to providing exceptional service, great work, and measurable results.