Advertising Opportunities

John O'Dwyer

Your most efficient and effective route to public relations and communications executives with buying power is via O’Dwyer media.

You’ll join an illustrious roster of established PR firms and service companies that have obtained results by advertising in PR’s most authoritative news media (described as the “bible" of PR by both the New York Times and Washington Post).

PR's most sophisticated, influential audience relies on our in-depth stories and extensive databases backed by 54 years of reporting on PR. Two-thirds of our readers have more than 20 years of experience in PR and communications and over half are at the president or chief officer level.

The "Find a PR Firm" and "PR Firm Rankings" databanks are two of the most popular areas on odwyerpr.com. Buyers searching for expertise in specialized areas such as healthcare, technology and finance regularly comb the exclusive annual O’Dwyer rankings.

Publisher John O'Dwyer can arrange the right package of advertising to suit your needs and budget. Contact him for rates: [email protected]

Download O'Dwyer's Fall '21 Readership Survey (PDF)

odwyerpr.com


odwyerpr.com

No other PR website can keep up with the quality and quantity of news posted daily on odwyerpr.com. Over 20 years of searchable coverage is available, backed by our experienced reporters. PR and communications pros get their news from us all day long--you need to be in front of that audience.

The newsy website averages 30,000+ visits per month. We have 15,000 followers on Twitter (@odwyerpr.com). Our original content is also posted to Facebook and LinkedIn.

Banner Sizes:

- Leaderboard, homepage (728x90 pixels)
- Large rectangle, homepage (300x250 pixels)
- Large rectangle, run-of-site (300x250 pixels)
- Leaderboard, run-of-site (728x90 pixels)

*Exclusive advertiser sponsorship of specific areas of the site is available (e.g., PR firm rankings, PR firms database, etc.)

Banner Specs:

GIF or JPG format. File size no more than 150KB. Animation can be looped but must be 30 seconds or less and slower than 5 FPS.

Tracking:

Click tracking can be linked to an advertiser's Google Analytics account through custom links and UTM codes.

Sponsored content on odwyerpr.com

Sponsored Content on odwyerpr.com

Your article will appear in a fixed position on the main page of odwyerpr.com for one week. O’Dwyer’s editorial staff will have no role in the preparation (view most recent example).

• Pictures, graphics and video embedded into content
• Placement of “deep” links as requested
• Custom-branded posts to O’Dwyer’s Twitter (14.9K followers), Facebook and LinkedIn feeds that you can design
• Searchable author bio page with picture
• Permanent archiving on odwyerpr.com


Daily E-mail Newsletter

Weekday afternoons to approximately 5,000 with 35% avg. open rate.

Sign Up for O'Dwyer's Daily PR News Blast

Ad Types:

- Monthly Sponsorship (300x250 pixel banner)
- Weekly Sponsorship (300x250 pixel banner)
- Text Ad (up to 40 words)
- Branded E-mail Blast to approx. 5,000 recipients

Recent Webinar


Webinar Series

Show your commitment to advancing the profession through an informative discussion with thought leaders from across the industry (view most recent example).

• Topic of your choosing
• Work with O’Dwyer’s on participants
• Custom branding and promotion on O’Dwyer’s social media feeds
• Article recap of the discussion posted to odwyerpr.com


Magazine

O'Dwyer's magazine is now in its 37th year. A different area of PR is examined in each issue, including practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area.

The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Cost is $250. A picture can be added for $50; video placement is $75. Profiles must be submitted by the 15th of the month prior to issue date of the magazine. You can, however, add your profile at any time to the web listing of profiles.

Submit Profile for O'Dwyer's Magazine

O'Dwyer's January Crisis Communications & PR Buyer's Guide Magazine

View interactive printed Jan. '23 Crisis Comms. & PR Buyer's Guide Magazine or PDF version

Submit Profile for O'Dwyer's Magazine

2023 Editorial Calendar:

Jan., Crisis Comms. & PR Buyer's Guide
Mar., Food & Beverage PR
May, PR Firm Rankings
Jul., Travel & Tourism PR
Aug., Financial PR/IR & Prof. Svcs. PR
Oct., Healthcare & Medical PR
Nov., Technology PR

There’s no better way to show off your creative ablity to prospects than with a display ad in our printed magazine. Each issue is archived on odwyerpr.com as a PDF available for download by any of our 30,000+ per month visitors.

Ad sizes:

- Full pg. color - 8.5 x 11 inches (1/8 inch bleed)
- 1/2 pg. color - (H) 7.25 x 4.75 inches (Island) 4.75 x 7.25 inches
- 1/3 pg. color - (V) 2.25 x 9.75 inches (Block) 4.75 x 4.75 inches

*Premium positions are available (e.g., back cover, inside front cover, 2-page spread, etc.).

Ad Specs:

Send a 300 DPI TIFF or high-res PDF with all fonts embedded by the 15th of the month prior to issue date (e.g., Apr. 15th for the May issue). The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.

Readership:

Our subscribers, national in scope, are from Fortune 1,000 sized companies (about 40-45%) and from PR agencies of all sizes (about 35-40%.) The remainder come from government agencies, industry associations and the companies that provide products and services to professional communicators.

O'Dwyer's Jan. Crisis Communications & PR Buyer's Guide Magazine

View interactive printed Jan. '23 Crisis Communications & PR Buyer's Guide Magazine or PDF version


PR Buyer's Guide

Our January magazine contains our PR Buyer's Guide, a de facto 50+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

Listings also appear in the “Find a PR Service” database on odwyerpr.com for a year. This is where communicators shop online for services and products.

PR Buyer's Guide Listings (online & print):

- Basic - Essential contact info.: $25 per category

- Enhanced - Includes above plus 75-word description and company logo: $250 per category

- Sponsored listing - Requires basic or enhanced entry; appear at "top" of category online only: $100 per category

Add Your PR Service or Product

PR Firm Directory

View interactive printed '22 Directory of PR Firms or PDF version


Directory of PR Firms

The 2022 Edition of O’Dwyer’s Directory of Public Relations Firms contains listings of public relations firms and public relations departments of advertising agencies.

The Directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index, which identifies firms with skills in 26 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment, technology, and travel.

The Directory is the only place where you can look up a company and determine its outside PR counsel.

Listings in our printed Directory of PR Firms also appear in the Find a PR Firm database on odwyerpr.com.

PR Firm Listings (online & print):

- Get Started: Contact info, types of PR handled, # of employees, year founded, principals and current clients - $150 per listing

- Step it Up: Includes above along with firm's color logo, agency statement, pictures of key executives and even embedded video content - $375 per listing

Plus "Newsroom" feature on your listing displaying links to O'Dwyer's stories mentioning your firm, Also, whenever your firm name appears in a story, it will link to your listing.

- Sponsored listing (requires basic or enhanced entry; appear at "top" of specialty or state, online only) - $100 per specialty or state

List Your Firm With O'Dwyer's


O'Dwyer's publishes the only remaining printed Directory of PR Firms.

Ad Sizes:

- Full pg. b/w - 7.25 x 9.75 inches (trim size of 8.5 x 11; .25 bleed)
- 1/2 pg. b/w - (H) 7 x 5 inches (V) 3.5 x 9.5 inches

*Premium positions are available (e.g., back cover, inside front cover, 2-page spread, etc.).

Closing Date: 2023 Directory to be published Jun. '23.

Directory Mailing List: Provided in Excel format and includes a hard copy of the '22 directory