The travel and tourism issue of our PR magazine features articles and commentary on travel PR, including communicating travel’s value in uncertain times, connecting with first-time travelers and PR’s role in the future of luxury travel. Don’t forget to check out our rankings of the top agencies specializing in travel PR >>
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View interactive printed Jul. '25 Travel & Tourism PR Magazine |
Then and Now: 30 Years of Evolution in PR: Reflecting on what matters most in an industry that’s always changing. -- Carolyn Izzo, CIIC PR
Bold Partnerships for Bold Results: Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences. -- Maggie LaCasse, MMGY
Power of the Palate: Journeying Through Food and Wine: Why travelers are increasingly creating their itineraries—and building their brand loyalty—through food and wine. -- Nadia Al-Amir, Amanda Hathaway, MMGY Wagstaff
Why the Media, Influencers and Brands Flocked to Substack: Journalists, influencers, tastemakers and even luxury hotel brands are now leveraging Substack to connect with audiences in an increasingly fragmented media landscape. Here’s why this presents a unique opportunity for PR. -- Laura Davidson & Dana Curatolo, LDPR
Great Travel Storytelling Always Solves a Problem: Why one core principle of PR has never mattered more. -- Lindsay Stein, The Decker/Royal Agency
Leveraging PR to Connect With First-Time Travelers: A surprising number of Americans have never boarded an airplane or left their home state. Here’s how we can use educational storytelling to spark curiosity and inspire those who have yet to become travelers. -- Kayla Atwater, Hemsworth
How PR Shapes The Future of Luxury Travel: The art of aspiration: tapping into the psychology of prestige. -- Michelle Rodriguez, 360view
Rewriting Travel's Off-Season Playbook: Smart PR doesn’t wait for peak seasons. It creates them. -- Kerry Anne Watson, Zimmerman Agancy
PR's Role in Turning Trends Into Opportunities: How PR pros can help clients leverage trends to drive brand momentum. -- Jennifer Hawkins, FINN Partners
Communicating Travel's Value In Uncertain Times: In times of uncertainty, hospitality and tourism communicators often find themselves in the position of combating negative emotions of potential travelers with positive ones. -- Candice Eley, Padilla
2BPR
251 South Lake Avenue, Suite 800
Pasadena, CA 91101
626/379-2381
Instagram.com/2bprinc
Facebook.com/2BPRInc
www.2bprinc.com
Jessica Bradford, President
Brooke Jennings Roe, Sr. Associate
With offices in New York and Los Angeles, 2BPR is a full-service boutique public relations firm specializing in luxury and lifestyle clients in the travel, wellness, beauty and fashion industries. As a unique consortium of senior-level marketing and communications experts, we combine the experience of large agency talent with the energy, personal involvement, and careful attention of a small agency. We pride ourselves on developing superior integrated marketing and communications strategies at an affordable cost while providing reliable hands-on service. Most importantly, we focus our time & resources on the creation and distribution of valuable, relevant, and consistent messaging to attract and retain a clearly defined audience for every client, ultimately driving brand loyalty, profitable customer action and industry awards.
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360PR+
60 Charlton Street
New York, NY 10013
212/729-5833
www.360PR.plus
Mike Rush, Partner,
[email protected]
Kristen Thompson, SVP,
[email protected]
Laura Tomasetti, CEO,
[email protected]
At 360PR+, travel is a daily adventure we all look forward to. That’s because we’ve represented some of the most innovative and beloved names in all corners of the industry, from Virgin Atlantic and Trainline, to Omni Hotels, Legoland, Trek Travel, Travelpro, VRBO and Zipcar, making their unique experiences and offerings go-tos for all types of travelers. Our work for clients in and around travel and hospitality reflects our deep understanding of today’s travelers and the cultural zeitgeist and leverages our relationships with travel experts and influencers across an array of editorial outlets and digital platforms.
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In short, we help travel brands lead, not follow. That starts with breakthrough ideas and pulls through with earned media results, influencers, experiential activations and expert content. We know what resonates with today’s travelers because we’re tapped into the conversations and tastemakers who shape their choices—and we use those insights to spark wanderlust, bookings and brand love.
Recognized for our creative excellence with a long list of awards for our work for clients, 360PR+ is a certified B Corporation and certified women-owned business and PROI Worldwide partner, offering reach and expertise in 100+ cities globally.
360view
530 S. Hewitt St., Unit 322
Los Angeles, CA 90013
[email protected]
www.360viewPR.com
Michelle Rodriguez, Principal & Founder
360view is a strategic public relations agency dedicated to elevating tourism and hospitality brands through a holistic, results-driven approach. We take a comprehensive view of each client’s business—delving into every touchpoint from operations to brand voice—to uncover distinct positioning and opportunities that drive both visibility and revenue.
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Specializing in travel, tourism, and hospitality, our core services include media relations, influencer marketing, press trips, content creation, media and consumer events, celebrity and brand partnerships, and social media strategy. Each program is tailored to not only create buzz but convert interest into bookings and long-term brand equity.
Our client roster features premier names such as Tahiti Tourisme, EVA Air, and Rocks Resort, along with a diverse portfolio of globally recognized tourism brands. In the past year alone, several of our hotel clients were featured in prestigious rankings by Travel + Leisure and Condé Nast Traveler, highlighting our ability to secure top-tier exposure in competitive markets. From curated press experiences to headline-generating campaigns, our work consistently delivers measurable impact.
We’re proud of our industry accolades, but prouder still of the tangible results we generate. These include a 46.1% increase in tourism tax revenue for one destination client and a 159% sales lift for a hotel brand. These outcomes speak to our deep understanding of media dynamics and consumer behavior.
Headquartered in Los Angeles, with team members embedded across key U.S. markets, 360view has become a trusted partner for brands seeking to grow share of voice, visitor volume, and bottom-line performance. We don’t just build awareness—we move the needle.
The Abbi Agency
1385 Haskell Street
Reno, NV 89509
theabbiagency.com
Abbi Whitaker, President
The Abbi Agency (TAA) is an outcome-obsessed, full-service agency that builds brands, shifts perceptions and inspires action. Working with world-class travel destinations, national health initiatives and Fortune 500 heavyweights, TAA generates movements that cannot be ignored.
The agency is proudly headquartered in Nevada with offices in Las Vegas, Reno, New Mexico and Helena, Montana, powered by a team that hails from all corners of the globe.
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TAA prides itself on building better communities. Impact is at the heart of what the agency does. As a certified B Corporation, the agency has codified and quantified its culture of being a force for good in the world. Since the company’s early days, each team member has thought differently, acted differently and believed that an agency can reach higher by moving beyond the tired practices of the past.
TAA works in a variety of industry sectors, from travel and education to healthcare and beyond. Recently inducted into the PR News Agency Elite Top 120 and named Advertising Agency of the Year by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards, the agency excels in creating award-winning integrated marketing campaigns for clients, including Carnival Cruise Line, Aramark Destinations, Google, Edgewood Tahoe, Nevada Health Link, Travel Nevada, New Mexico’s Department of Tourism and many more.
The Chain Collective PR
826 Union Street, Suite 1
Brooklyn, NY 11215
201/446-8249
[email protected]
thechaincollectivepr.com
Elyse Eisen, Founder/CEO
The Chain Collective PR is a boutique agency based in New York, representing travel, hospitality, real estate, and lifestyle brands that want to be seen, heard, and remembered. From award-winning resorts to bold new ventures, we help our clients tell their stories in ways that spark curiosity, build buzz, and grow loyal audiences.
We blend sharp strategy with serious creativity, combining media, partnerships, and digital moments that feel as polished as they are powerful. And while we love a good headline, what we care about is impact measured in growth, visibility, and meaningful engagement. At The Chain Collective, we become true extensions of the brands we represent, celebrating their wins and finding new ways to stand out in a crowded world.
CIIC PR
New York / Miami / Los Angeles
845/358-3920 x11
[email protected]
thechaincollectivepr.com
Carolyn Izzo, CEO & Founder
Amy Sedeño, Vice President & Partner
Jennifer Barry, Managing Director
CIIC PR is an award-winning, full-service public relations and social media firm specializing in creating dynamic campaigns for the travel & tourism, real estate, hospitality, food & beverage, and lifestyle industries. The CIIC team is made up of enthusiastic and connected PR professionals who bring 35+ years of combined experience from several of the country’s top PR firms, with locations in New York, Miami, and Los Angeles.
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With over 29 years in business, CIIC has been dedicated to servicing the travel & tourism, hospitality, and real estate development industries through top-tier public relations campaigns and award-winning results. CIIC has represented leading hotel and resort chains as well as independent hotels and hospitality brands in both the US and internationally, including Marriott International, Crescent Hotels & Resorts, Palladium Hotels & Resorts, Curator Hotel & Resort Collection, Select Registry, Savoy Signature Hotels in Portugal, Bless Hotel Madrid, Novotel Hotel Miami, The Norman Estates at Rancho San Lucas, Aliz Hotel Times Square, Mexico Grand Hotels & Residences, Casa de la Playa, Casa Kimberly, Casa Carolina and Cala Luna Hotel & Spa in Costa Rica, just to name a few. As destination experts, CIIC’s experience includes Barbados, Nevis, Los Cabos, Baja California Sur, The Mexican Caribbean (Quintana Roo), and Surfside, FL among others.
CIIC’s work is strategic, creative, and results-driven, and has been recognized with awards from PR Daily, PR News and has received more than 20+ HSMAI industry awards. In addition, our team has been awarded “Top Women in PR” and has been named as a “TOP 100 Agency” by PR News and earned The PR Net 100 award. CIIC is proud to be Woman-Owned and is Certified as a Women’s Business Enterprise by WBENC.
Coyne Public Relations
5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
coynepr.com/industry/travel-tourism
501 7th Avenue
New York, NY 10018
212/938-0166
Thomas F. Coyne, CEO
John Gogarty, President
Jennifer Kamienski, Executive VP
Jennifer DeNick, Senior VP
Lauren Mackiel, Senior VP
As travel evolves in a tech-driven and purpose-led world, Coyne PR stands as a leader in the industry. With a roster of iconic clients and award-winning work, our Travel & Tourism practice blends insight with creativity to help destinations and brands break through.
Despite economic headwinds, demand for immersive and meaningful travel remains strong. Coyne understands the landscape and builds programs that provide long-term value for clients. From earned media to influencer engagement and social storytelling, we craft integrated campaigns that resonate.
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We stay ahead of emerging trends—from purpose-driven travel and live tourism to sustainability and the growing power of AI and data. Our team helps clients lead conversations, evolve messaging, and align with changing consumer values.
AI is reshaping the travel experience, from dynamic pricing and planning to personalized service. Coyne leverages these tools to better understand audiences, exceed goals, and deliver measurable results.
From luxury cruise lines to travel tech, our portfolio spans the industry. With global reach and boutique-agency attention, we bring senior-level counsel and passion to every partnership.
At Coyne, we believe in travel’s ability to connect, uplift and transform. We’re proud to help destinations and brands stand out.
Decker/Royal Agency, The
New York, NY
646/650-2188
[email protected]
www.deckerroyal.com
Twitter: @deckerroyal
Instagram: @deckerroyal
LinkedIn: linkedin.com/company/the-decker-royal-agency
Additional Offices: London and Toronto
Cathleen Decker, Stacy Royal, Partners
At Decker/Royal, travel isn’t a category—it’s our calling. Since 2014, we’ve helped shape some of the industry’s most iconic brands through smart strategy, standout storytelling and a hands-on, senior-led approach. We know the business—how travel is sold, how it’s experienced and that insight makes all the difference when it comes to moving the needle.
With teams in NYC, Toronto and London, our collaborative, insatiably curious approach is data-driven, innovative, and award-winning. Bold ideas, backed by real expertise. That’s D/R. We grow brands in travel. Say hello.
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Clients include: Beaches Resorts, Brendan Vacations, Château De La Commaraine, Club Wyndham, Contiki, Costsaver, Cruise Croatia, Fowl Cay Resort, Holland America Line, Insight Vacations, Island Routes, Lamangata Surf Resort, Le Barthélemy Hotel & Spa, Le Barth Villas, Lindblad Expeditions Holdings Inc., Luxury Gold, Margaritaville Vacation Club, Market New Haven, National Geographic-Lindblad Expeditions, Natural Habitat Adventures, Royal Champagne Hotel & Spa, Salt Cottages, Sandals Resorts, Sandy Pines Campground, The Asticou Hotel, The Claremont Hotel, The Dunes on the Waterfront, The Lincoln Hotel, The Wanderer Cottages, Tourism Fiji, Trafalgar, Travel + Leisure Co., Travel Curious, Trevello, Unforgettable Greece, Unforgettable Travel, Uniworld Boutique River Cruises, WorldMark by Wyndham and Your Jamaican Villas.
Development Counsellors International (DCI)
600 5th Avenue, 2nd Floor
New York, NY 10020
212/725-0707
www.aboutdci.com
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Toronto
647/276-1917
Los Angeles
818/688-3010
Karyl Leigh Barnes, President
Daniella Middleton, Partner
Our passion is places. Established in 1960, Development Counsellors International (DCI), is focused on elevating the lives of people living, traveling and working in the places we serve. During the last half century, we have worked with more than 700 cities, regions, states, provinces and countries to help them attract visitors, business investment and talent. Our Tourism Practice partners with destinations, hotels and tour operators/DMCs to increase sustainable leisure, corporate and association arrivals and spending which helps create and sustain jobs for local residents. How? By winning the support of key influencers—media, digital influencers, meeting planners and the travel trade. We combine smart strategy with the right tactics to deliver powerful tourism results that advance communities and local businesses. DCI is Certified as a Women’s Business Enterprise by WBENC.
Diffusion PR
211 E. 43rd St., 18th Floor
New York, NY 10017
646/571-0120
[email protected]
www.diffusionpr.com
Diffusion Los Angeles
10250 Constellation Blvd.
Los Angeles, CA 90067
213/318-4500
Ivan Ristic, President & Co-Founder
Daljit Bhurji, CEO & Co-Founder
Kate Ryan, US Mng. Dir.
Ivana Farthing, UK Mng. Dir.
Diffusion is an independent, global communications agency founded in 2008, operating a network of wholly owned offices including New York, Los Angeles and London and an international partner network. The Diffusion team is built of curious explorers who are connected to culture and communities around the world. Our approach to driving excitement and interest in travel is deeply rooted in our years of experience with everything from celebrating the 150th anniversary of the famed Grand Hotel Villa Serbelloni in Lake Como to bringing reporters on a once-in-a-lifetime Alaskan adventure to capture Aurora Borealis with GoPro to introducing Hudson Valley boutique hotel Hutton Brickyard’s Wellness Program and even launching the UK’s first Canopy by Hilton hotel in the heart of London’s East End. Diffusion offers creative public relations services to travel and leisure clients spanning online bookings platforms like HolidayPirates, airports like London Stansted, hotels and hostels like CityHub and beyond, crafting PR programs that deliver meaning, purpose and measurable impact.
Edelman
250 Hudson St., 16th Floor
New York, NY 10013
212/768-0550
Fax: 212/704-0117
www.edelman.com
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).
Evins Communications
600 Fifth Avenue, Suite 200
New York, NY 10020
212/688-8200
[email protected]
www.evins.com
Linkedin.com/company/evinspr
Instagram.com/evins.pr
Facebook.com/EvinsPR
Mathew L. Evins, Chairman and Founder
Louise R. Evins, CEO
Jacqueline Long, President
Michelle Kelly, Vice President, Travel & Lifestyle Division
Evins Communications is an independent agency for lifestyle brands that seek to spark emotion, leave a lasting impression, and inspire the world.
With deep expertise in travel, hospitality, culinary, and wine and spirits, we design culturally attuned programs rooted in insight, sharpened by strategy, and powered by data and technology. Our work is informed by a deep understanding of human behavior and a restless curiosity about what’s next. We don’t follow cultural currents; we anticipate, interpret, and help to shape them.
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Headquartered in Manhattan with regional teams and resources around the world, our collective of strategists, creators, and communicators is embedded in the industries we serve. We speak the language of hoteliers, sommeliers, and tastemakers because we live within their world and know how to translate it for new audiences.
We believe in creativity with purpose. Every idea is a response to real-world insights, engineered to align with business goals and built to generate measurable, memorable impact.
In today’s ever-evolving media landscape, our integrated and intentional approach unites paid, earned, shared, owned, and experiential tactics to meet audiences where they are—and move them to act. Whether mastering legacy media, leveraging emerging platforms, or tapping into the cultural zeitgeist, we bring precision and imagination to everything we do.
We’ve been entrusted by some of the world’s most iconic and influential brands, including American Express Fine Hotels & Resorts, Arlo Hotels, AVE by Korman Communities, Bronco Wine Company, Champagne Nicolas Feuillatte, Chenot Palace Weggis, Forbes Travel Guide, HOTEL THE MITSUI KYOTO, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Las Alamandas, Maker’s Mark, Royal Hawaiian Center, Stag’s Leap Wine Cellars, The Lowell, Uniworld Boutique River Cruise Collection, Waldorf Astoria Beverly Hills, and many more. We operate as true extensions of their teams, unified in purpose and vision.
Above all, we believe in shared discovery. We lead with intelligence, collaborate with intention, and grow through experience—together.
FINN Partners
1675 Broadway
New York, NY 10019
212/715-1600
www.finnpartners.com
Jennifer Hawkins, Managing Partner, NY Travel Practice Leader
Debbie Flynn, Managing Partner, Global Travel Practice Leader
FINN Partners is one of the world’s fastest growing independent marketing and communications firms with an international Travel & Lifestyle practice in three main hubs—United States, UK/Europe and Asia. With 200+ professionals, the team offers client excellence, fresh thinking, and integrated strategies with global and localized approaches to ensure client differentiation and market presence. FINN Partners’ clients tap into our expertise in travel and lifestyle and also seek our guidance in repositioning and marketing themselves across tech, health, wellness, culinary, social responsibility and other sectors to diversify offerings in a changing world environment.
Supported by trend research, insights, digital and influencer marketing, our team is unrivaled for award-winning creativity and bottom-line results. Our deep industry knowledge and skill sets put us in a unique position to develop thoughtfully conceived strategies to elevate client brands for immediate recognition and long-term success.
The agency’s global travel portfolio includes clients in lodging, destinations, airline and cruise, design, health and wellness, attractions and travel-related services. Destinations include: Bahamas, San Francisco Tourism, Hong Kong Tourism, Virginia Beach, Michigan Economic Development Corporation/Pure Michigan, Orlando, Colonial Williamsburg, Oman Tourism, Travel Alberta, Tourism Ireland, Iceland, Malta, Jersey and more. Hotels include: Accor, St. Regis Aspen, Carillon Miami Wellness Resort, Gstaad Palace, Kempinski, Iberostar, Rixos, Baros Maldives, Oberoi, Pan Pacific Hotels, Milaidhoo and Turtle Bay in Fiji. Airlines include: Air France-KLM, Turkish Airlines, Delta, Air India and Korean Air. Cruise services include Seabourn (USA), Starboard Cruise Services (USA), Seatrade Cruise Services (USA) and Galataport Istanbul (USA). Travel Services include: Avis Budget Group, City Experiences and tootbus. Tour Operators include: Nomadic Expeditions, Intrepid Travel and Wilderness Safaris. Luxury travel brands include: Montage Hotels & Resorts, Mandarin Oriental Hotels, Pan Pacific Hotels, Oberoi Hotels & Resorts, Sina Hotels, Silversea (UK) and onefinestay. In addition to communication strategies, FINN Travel & Lifestyle offers Trade Representation for clients such as Belize, Greater Palm Springs, Nassau, Paradise Island Promotion Board, St. Helena and Destination D.C. The agency also specializes in Responsible Tourism, Cruise Marketing Services, Multi-Cultural Marketing and Economic Development.
Our commitment to our clients is to be an extension of their brands —a true partner who works hard, plays nice, respects and encourages diversity and collaborates across global offices and practices.
French/West/Vaughan
112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com
Rick French, Chairman & CEO
David Gwyn, President & Principal
Natalie Best, Chief Operating Officer & Principal
Leah Knepper, SVP, Travel & Tourism Practice
French/West/Vaughan (FWV) is the Southeast’s largest public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 36 Global or National Agency of the Year honors over the past 28 years, making it one of the most decorated agencies in the world. Its Travel & Tourism practice is ranked 10th in the country.
For more than a quarter century, FWV’s dedicated T&T practice has worked with and helped grow a number of destinations, resorts, municipalities, attractions, museums, historic regions and event properties. We start by translating a client’s assets into meaningful and emotional storylines and follow that up with meticulously crafted, research-driven campaigns that have been successful at increasing awareness, driving visitation and creating uniquely sharable visitor experiences. We tap into our expansive network of influencers across the country to build authentic buzz and drive meaningful word-of-mouth, leveraging these creators as trusted voices on behalf of our clients.
Current travel and tourism industry clients include Caesars Virginia; City of Durham, NC; Concord Hospitality; Downtown Raleigh Alliance; Eastern Band of Cherokee Indians; NC Dept. of Transportation; Cary, NC; the Wilmington and Beaches Convention & Visitors Bureau (Wilmington, Carolina Beach, Kure Beach and Wrightsville Beach, N.C., and the Wilmington Convention Center); Visit Greenville, NC and Play Greenville, NC Sports.
Prior travel and tourism work includes campaigns for America’s Historic Triangle (Williamsburg, Va.); Andrew Jackson’s Hermitage; cooperative marketing campaigns for the tourism organizations of Aruba, Bonaire, Curacao, St. Croix (U.S.V.I. Dept. of Tourism) and St. Maarten; Branson, Mo.; Cabarrus County, N.C., home to NASCAR’s Lowe’s Motor Speedway; Divi Resorts and its nine Caribbean properties; Dorothea Dix Park, a 308-acre destination park in Raleigh, N.C.; the Dude Ranchers’ Association; Gatlinburg, Tenn.; the Greater Raleigh CVB (N.C.); the National Cowboy Hall of Fame & Western Heritage Center; and the Washington Tourism Development Authority (N.C.).
FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); pet and animal health practice Fetching PR; and Prix Productions, a feature and documentary film production company. FWV employs more than 140 public relations, public affairs, social media, advertising digital marketing and content creation professionals across its five offices nationwide.
Hemsworth
[email protected]
954/319-1787
HemsworthCommunications.com
Instagram.com/HemsworthPR
Facebook.com/HemsworthCommunications
LinkedIn.com/CompanyHemsworth-Communications
Samantha Jacobs, Founder and President
Michael Jacobs, Chief Operations Officer
Cathy Hayes, Vice President
Lacey Outten, Associate Vice President, Food/Wine/Spirits
Kayla Atwater, Associate Vice President, Travel/Hospitality
Hemsworth is a top-ranked, award-winning agency that partners with both emerging and iconic travel, tourism, hospitality, culinary, wine, spirits, lifestyle and franchise brands to drive buzz and business. With locations across the United States—including Atlanta, Charleston, Chicago, Fort Lauderdale, New York City and Tampa—as well as a network of vetted freelancers in other top media markets globally, Hemsworth is known for crafting tailored programs that encompass brand strategy, media relations, social media, influencer marketing, event programming, thought leadership, digital marketing, crisis communications and more. The Hemsworth team is comprised of experts who share unprecedented passion, insight and connections to surpass client expectations, delivering personal service and powerful results.
J/PR
530 7th Ave., #502
New York, NY 10018
212/924-3600
[email protected]
www.jpublicrelations.com
2341 Fifth Ave.
San Diego, CA 92101
619/255-7069
10250 Constellation Blvd.,
Ste. 2300
Los Angeles, CA 90067
310/722-7066
818 18th Avenue South, 10th Floor
Nashville, TN 37203
1615 Platte St., Office 127,
Ste. 200
Denver, CO 80202
600 California St., Floor 11
San Francisco, CA 94108
123 Buckingham Palace Rd.
Victoria, London SW1W 9SH, UK
+44 (020) 3890 5838
Jamie Lynn O’Grady and Sarah Evans Thelen, Partners
Ali Lundberg, President
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Owned by Jamie Lynn O’Grady (California) and Sarah Evans (New York), J/PR is a global communications agency specializing in luxury travel, tourism, hospitality, lifestyle, and real estate. With offices in New York City, London, Los Angeles, San Diego, San Francisco, Toronto, Denver, and Nashville—and a presence in Atlanta, Chicago, and Arizona—J/PR is one of the largest independent travel, tourism and hospitality agencies, with a signature boutique service model and deeply engrained focus on longevity.
J/PR continues to scale, creating long-term impact with a multifaceted expertise and strategic lens, and clients across the U.S. and UK, offering a full scope of PR, social media and photography services. In the past year, the agency welcomed marquee clients including Meet Boston, Visit North Carolina, Visit Asheville, Visit Carmel-by-the-Sea, and Canouan Private Estates—reinforcing its leadership in the destination marketing space. J/PR’s portfolio also expanded globally with new client partnerships including Belmond North America, The Charleston Place, The Cooper, and bespoke travel curator Red Savannah.
The agency’s roster includes some of the most iconic hospitality brands in the world, such as Dorchester Collection, Hilton Luxury Brands, Grand Hotel Tremezzo, Hotel del Coronado, Waldorf Astoria New York, Relais & Châteaux, Pendry Hotels & Resorts, Vail Resorts Hospitality, and Under Canvas, and continues to grow in adjacent lifestyle sectors with brands including California Olive Ranch and Foley Family Wines.
J/PR’s digital division continues to be one of the fastest growing and counts social media clients such as White Elephant Resorts, Alila Ventana Big Sur, The Ritz-Carlton O’Ahu, Turtle Bay, The New York EDITION and Shou Sugi Ban House among its portfolio, which now includes service offerings like 24/7 community management and full-service TikTok and LinkedIn offerings.
J/PR’s commitment to longevity can be seen in the 43 members of the 128-person agency who have been with the company for over five years, and the 16 who have worked at J/PR for more than a decade. That commitment to people extends to the agency’s clients as well—over 50 clients have worked with J/PR for five years or more, and 20 clients have relied on the agency for a decade or more.
K. Sutherland Public Relations
316 California Ave. #808
Reno, NV 89509
775/360-6101
ksutherlandpr.com
www.ksutherlandpr.com
Kerry Sutherland, Founder & CEO
Christy Castillo, Creative Content & Design Mgr.
Parker Samuelson, Account Exec.
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K. Sutherland PR is a boutique public relations agency that specializes in the travel and tourism industry. The global destinations, resorts, cruise lines and travel brands the agency represents have been featured in some of the most well-known media outlets around the world including placements in Condé Nast, Travel + Leisure, AFAR, Matador Network, Vogue, Architectural Digest, Wall Street Journal and many more.
The team at K. Sutherland PR executes innovative, personalized and targeted campaigns comprised of both traditional and new media avenues. From international luxury resorts, unique travel destinations and boutique hotels and spas, to travel accessories and world cruise lines, K. Sutherland PR creatively and strategically helps clients achieve positive publicity in a variety of outlets.
With a deep understanding of the travel landscape, let our team elevate your brand by delivering tailored earned media, influencer and digital strategies that help meet your marketing goals. Learn more at ksutherlandpr.com.
LDPR
232 Madison Avenue, Suite 1100
New York, NY 10016
212/696-0660
www.ldpr.com
Laura Davidson, CEO & Founder
Leslie Cohen, President & Owner
Gina Jevic, Chief Operating Officer
LDPR is a leading voice in travel and lifestyle public relations headquartered in Manhattan with senior staff in Chicago, Miami, and Los Angeles. For the past 25+ years, the agency has been at the forefront of integrated initiatives for destinations, international hotel companies, independent boutique resorts, luxury tour operators, and lifestyle products. Agile, intelligent, and strategic, the agency achieves remarkable results by listening to clients, the marketplace, and the media. LDPR is a sweet spot of PR firms: big enough to offer a range of integrated services, and small enough to provide senior-level leadership and personalized service that fosters long-term relationships with clients, media, and industry colleagues.
In addition to numerous industry awards, LDPR has been named on The Observer’s “PR Power List 2025,” and “The PRNet 100, 2024.”
Our clients include Aman; Abercrombie & Kent; Orient Express, Windstar Cruises; VisitScotland; Travel Victoria (Melbourne, Australia); The Boca Raton, Florida; Lizard Island Resort, Great Barrier Reef, Australia; The Resort at Paws Up, Montana; The Ritz Paris; Briggs & Riley; Octant Hotels, Portugal; Grand Hotel Excelsior Vittoria, Sorrento, Italy; Grand Hotel Fasano, Lake Garda, Italy; Raffles Boston; One Aldwych, London; Sea Island, Georgia, among others.
Lou Hammond Group
12 E 49th Street,11th Floor
New York, NY 10017
212/308-8880
[email protected]
www.louhammond.com
Lou Hammond, Founder/Chairman
Stephen Hammond, CEO
Lou Hammond Group (LHG) is a celebrated, integrated marketing communications firm with offices in New York, Colorado, Florida, Georgia, South Carolina and Texas. LHG has built a legendary reputation celebrating its four decades as the leading mid-sized agency serving the travel industry. A few things to know:
• Independent: known for boundless creativity and enthusiasm
• Operates differently: no time sheets—clients get the attention they need when they need it
• Founder of the PR World Network, 16-year organization, 27 global members
• Proud to have extensive client retention among the highest in the industry; some 30% of destination clients have partnered with LHG over ten years+ with one, two decades.
Sampling of new travel accounts—Destinations: Visit Sarasota County; Visit Buffalo Niagara; Visit Lodi, CA; City of Sandy Springs, GA; City of Sugar Land, TX. Hospitality: Hotel Emma, TX; Lodging Dynamics; The Vinoy Resort & Gold Club, FL; Sandblu Resort, Greece; The National Landing Hotel, VA; Real Estate: Magnolia, Highland Resources.
Keys to success—results and creative outreach:
• South Dakota’s Buffalo Roundup—Real Cowboys in Action!
The annual Buffalo Roundup in Custer State Park is legendary. Generational cowboys corral one of the largest buffalo herds in North America in a celebration of nature and wildlife conservation alongside a festival of Native American dancers, music, and local artists. LHG organized an A-list media trip with a reach of 3.5+ million.
• Bringing Jekyll Island to CNN—Wait Until You ‘Sea’ These Turtles
As the home of the Georgia Sea Turtle Center, Jekyll Island planned to establish itself as a top destination for sea turtle conservation. LHG secured a three-day visit with CNN meteorologist Elisa Raffa who created a memorable narrative.
• Bringing Mississippi to Manhattan—A Culinary Success
Visit Mississippi partnered with the James Beard Foundation to host two standout events in NYC featuring top chefs and beverage experts from Oxford, Jackson, and Coastal Mississippi.
• Visit Baton Rouge: Tourism— Economic Development Rebranding
Rebranded the destination with a focus on its dynamic culinary and cultural experiences, establishing the city as a must-visit Southern gem. In addition to tourism efforts, economic development initiatives were established to attract talent and business.
• Jamaica Tourist Board—Leading Caribbean Destination
Through dynamic planning and execution, amplified efforts to achieve record-setting tourism arrivals. Staged a large-scale consumer activation at NYC’s Brookfield Place showcasing the Island food, music, culture and hotel partner offerings. Developed editorial and promotional opportunities with national broadcast including The Today Show, Drew Barrymore Show, and Sherri Show.
• New Jersey Division of Travel & Tourism—A Lotta Wow!
Promoted as a “Little State, Lotta Wow” with newsworthy elements; surprising wine scene, a growing culinary culture, and a commitment to racial diversity. LHG organized a chef event at Platform JBF, secured media visits in conjunction with New Jersey’s local wineries and secured an Oprah Winfrey’s annual “O! Awards.”
• TOURISM Santa Fe—Tradition Creates Results
Created awareness for the city’s Southwestern traditions. Focused on Native American holiday heritage, and year-round festivals/events, including Native Fashion Week. Secured coverage as the ultimate Christmas town in Travel + Leisure. Leveraged key event anniversaries during the year including the 100th anniversary of the Burning of Zozobra.
• Providence Tourism Council—A 20-year Client
Burnished Providence’s reputation as a top foodie city by highlighting its diversity of culinary styles and young chefs/restaurateurs investing in the city. Hosted a series of food-focused press trips that resulted in feature stories nationally. Impressions grew by 10% to 585+ million in 2024.
LHG clients know they are working with the most trusted, go-to media and influencer resource in the industry with a singular commitment to delivering quality, measurable results.
MMGY
360 Lexington Ave., 10th Floor
New York, NY 10017
212/228-1500
mmgy.com/what-we-do/public-relations
Julie Freeman, Exec. VP, Public Relations, Americas
Lauren Kaufman, Mng. Dir.
Andrea Braunstein, SVP & Director of Crisis Communications
Maggie LaCasse, SVP & Director of Brand Partnerships
At MMGY we are global connectors, storytellers and curators of travel experiences. Wherever you want to go, we’ve been there. With more than 40 years representing the biggest brands in the travel, tourism and hospitality industry, we know how to get you there. Rooted in data, analytics and insights, our integrated approach and long-standing media and influencer relationships are harnessed to creatively tell your story and land marquee coverage. We forge an emotional connection to reach our audiences where they live, work and play.
We offer expertise in consumer and trade media relations, social media, corporate and brand positioning, experiential and event marketing, strategic partnerships and promotions, influencer engagement and crisis communications.
Industry innovators and thought leaders, MMGY is the author of the widely acclaimed Portrait of American Travelers® annual research study. With offices in New York City, Los Angeles, Kansas City, Austin, Miami, Detroit, Denver, San Francisco, Chicago, Vancouver, Whistler, Washington, D.C., London, Brussels, Paris, Frankfurt, Munich and Rotterdam and an international partner network, MMGY Global Travel Marketing Collective, we serve many of the world’s premier travel and tourism brands. Other MMGY areas of expertise include integrated marketing, data & analytics, international marketing & communications and research & insights.
A Selection of Clients Include: Airshare, Amtrak, Arkansas Tourism, Apple Leisure Group, Bermuda Tourism Authority, Costa Rica Tourism, HSMAI, I Love New York, Oceania Cruises, Sensei, Fort Myers—Islands, Beaches and Neighborhoods, Scandinavian Airlines, Travel & Adventure Show, Travel Texas, Visit California, Visit Dallas, Visit Greater Palm Springs and Visit St. Petersburg/Clearwater.
P-22 Agency
Los Angeles | New York
323/807-7333
www.p-22agency.com
Ty Bentsen, CEO & Founder
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P-22 is a challenger agency that boldly entered the chat to deliver a striking new breed of founder-led, strategic communications for leading luxury and lifestyle travel, tourism, aviation, and spirits clients. Women-owned and driven by passion, P-22 Agency is a bi-coastal agency operating in Los Angeles and New York City bringing big, brand-level thinking to clients at scale. Agile, tenacious, and deeply committed to its craft with an ethos that prioritizes high-touch service over ego, P-22 Agency is dedicated to aligning with brands that share its values and strive for excellence. The agency was purpose-built to offer working parents, risk takers, and people who love the hospitality industry a vibrant, supportive workplace where they can create, inspire, and thrive.
Padilla
1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
612/455-1700
PadillaCo.com
Candice Eley, Senior Director
From technology-driven services and sustainable practices to authentic connections with local cultures, today’s consumers crave personalized and immersive experiences. To capture their attention, travel and hospitality brands must demonstrate they can deliver in creative ways that inspire action.
We help you stand out and make meaningful connections.
Cutting through the noise requires staying ahead of the trends and an agile, omni-channel approach. At the core of our strategy is the power of storytelling, brought to life through a nimble, multi-faceted campaign that resonates across the entire media landscape.
Clients in the travel and hospitality sectors have included Richmond Region Tourism, Saudia Airlines, Meet Minneapolis, Air New Zealand, Cambria Suites Hotels/Choice Hotels International, Tru by Hilton, Virginia Department of Rail and Public Transportation/Amtrak Virginia, and Rentyl Resorts.
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 115 offices worldwide. Transform with purpose at PadillaCo.com.
Pineapple Public Relations
1954 Airport Rd., Suite 121
Chamblee, GA 30341
404/237-3761
[email protected]
www.pineapple-pr.com
Deborah Stone, President
Pineapple PR, based in Atlanta with satellite offices in New York and Charleston, was founded 25 years ago with a love of storytelling and a passion for all things travel. Today, our full-service agency brings destinations to life telling stories across earned, owned, social and digital platforms that inspire travelers.
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We have proudly served more than 200 DMOs, attractions and resorts, representing some of the leading and finest names in travel and tourism.
Our work encompasses clients large and small from Atlanta to Florida, Virginia, North Carolina, Kentucky, New York, Missouri, and Colorado and beyond.
Storytellers at heart, we combine extensive media relationships, tourism expertise, creative strategy, and in-depth industry knowledge to build awareness, inspire visitation, and drive economic growth.
Redpoint Marketing PR, Inc.
85 Broad Street
c/o WeWork
New York, NY 10004
212/229-0119
[email protected]
www.redpointmarketingpr.com
Christina Miranda & Victoria Feldman de Falco, Principals & Co-Founders
Ross Evans & Gina Dolecki, Vice Presidents
Founded in 2002, Redpoint is a full-service public relations agency with deep roots in travel, tourism, and hospitality. We seek, craft, and share compelling stories with media and social influencers to engage audiences that matter most to hotels, resorts, cruise lines, destinations, tour companies, attractions, travel services, associations, and more.
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We maintain deep relationships with top journalists and influencers, and our curiosity and imagination fuel ideas to catch (and hold) their attention. Several of our clients have been with us for more than 10 years, and they say the reason for this is simple: we bring fresh ideas to their business each year, we never get stale or fall into predictable patterns, and we never—ever—just do the minimum. From global cruise ship launches and high-profile hotel launches to revenue-generating seasonal programs and SEO-driven digital PR campaigns, our talented group of entrepreneurial, resourceful professionals has a passion for delivering meaningful results.
A sampling of clients we’ve represented includes Cunard Line, United States Tour Operators Association, Tourism Nova Scotia, Newfoundland & Labrador Tourism, Tourism New Brunswick, Prince Edward Island Tourism, Atlantic Canada Agreement on Tourism, First Hospitality, Princess Cruises, MSC Cruises, Tauck, Perillo Tours, Snake River Sporting Club, United States Tour Operators Association, Loews Hotels, Oceania Cruises, Regent Seven Seas Cruises, Woodstock Inn & Resort, Kennebunkport Resort Collection, Brenton Hotel, Saint Lucia Tourist Board, Miramichi River Tourism Association, Taste of Nova Scotia, Briggs & Riley Travelware, Ensemble Travel Group, The Principality of Monaco, SBM Hotels & Resorts, New England Inns & Resorts Association, Ripley’s Believe It or Not! Times Square, Morey’s Piers & Beachfront Water Parks, Offshore Sailing School, Raffles Hotels & Resorts, Tropicana Resort & Casino, and many more.
Spool
205 W. Wacker, Suite 720
Chicago, IL 60606
312/343-2812
[email protected]
www.spoolmarketing.com
Catherine Merritt, CEO and Founder
Spool is a creative PR and brand-building agency that shapes culture, defines categories, and delivers measurable impact. With deep expertise in tourism and travel, Spool brings a sharp lens to destination storytelling, stakeholder engagement, and media strategy.
For Hyatt, Spool led internal communications around the World of Hyatt rebrand, uniting global teams under a renewed sense of brand purpose.
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For the Dairy Farmers of Wisconsin, Spool launched the Art of Cheese Festival—including the now-iconic Cheese Ball—driving national media coverage and agritourism that translated directly into sales. At this year’s Kentucky Derby, Wisconsin Cheese won the cultural moment with its custom “Fromaginator” (fromage + fascinator), worn by Top Chef host Gail Simmons and named “Most Memorable Hat” by Us Weekly.
At the PGA Show, Spool’s immersive campaign for ReelGOLF doubled media interviews and drew 200+ booth scans—bringing a new B2B brand into the cultural conversation.
Known for turning earned media into business outcomes, Spool builds campaigns that resonate culturally and move audiences to act. As PRovoke Media wrote in naming Spool one of North America’s top agencies, “Spool continues to redefine the PR industry with a results-driven, culture-first approach, committed to being a force for good in the business world.”
The Sway Effect
Chrysler Building
405 Lexington Ave., Floor 8
New York, NY 10174
[email protected]
theswayeffect.com
Jennifer Risi, Founder and President
The Sway Effect is an award-winning global network of independent marketing and communications agencies focused on driving reputation while putting diversity, inclusion and equity at the center of everything they do. In 2019, The Sway Effect’s Founder Jennifer Risi set out to change how the industry works by establishing a new kind of model—one that breaks down barriers and assembles the best and brightest talent in the industry to answer a brand’s challenge. Based in New York, the agency works across a variety of sectors with a specialization in national branding as well as travel and tourism. Last year, the agency was awarded Campaign of The Year for Travel/Hospitality/Tourism at the 2024 PR News Platinum PR Awards for their work with Intrepid Travel. Additionally, the agency has also been named PRovoke Media’s 2024 North American Boutique Agency of the Year, PRNews’ 2023 Women Owned Agency of the Year and PRovoke Media’s 2021 New Agency of the Year.
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TJM Communications
1170 Tree Swallow Dr., #346
Winter Springs, FL 32708
407/977-5004
[email protected]
www.tjmcommunications.com
Facebook.com/TJMCommunicationsInc
Instagram.com/tjmcommunications
Linkedin.com/company/tjm-communications-inc-
TJM Communications is an award-winning, global lifestyle public relations firm, specializing in the travel, food, wine, convention and event sectors. We provide strategy, media and influencer relations, content creation and social media services for leading hospitality brands domestically and globally.
Our agency is distinguished by a committed team of passionate professionals who develop genuine long-standing relationships with media and clients and thrive on exceeding expectations. We don’t believe in PR for the sake of PR. We believe in public relations as a creative, strategic approach aligned with sales and marketing goals. Clients Include: Walt Disney World, Cirque du Soleil, Walt Disney World Swan and Dolphin Resort, Evermore Orlando Resort, Conrad Orlando at Evermore, Sawgrass Marriott Resort & Spa; restaurants: Four Flamingos: A Richard Blais Florida Kitchen; Bourbon Steak by Michael Mina, Rosa Mexicano; Todd English’s bluezoo and Il Mulino.
Wagstaff, an MMGY Global Company
800 Corporate Pointe, Suite 150
Culver City, CA 90230
www.wagstaffmktg.com
Julie Freeman, Exec. VP, Public Relations, Americas
Nadia Al-Amir, Mng. Dir.
Amanda Hathaway, VP, PR (Wine & Spirits)
Tara Schroetter, VP, Social, Influencer & Digital Marketing
For the last 25 years, the Wagstaff team has created award-winning public relations and marketing campaigns that champion and advocate for the hospitality, culinary, travel, and wine and spirits industries’ talent, products, and experiences. We strategically leverage the relationships and leads of our expert teams in Los Angeles, San Francisco, Chicago, New York, and beyond, as well as the overall network of MMGY Global. The team embraces our passion and curiosities for dynamic lifestyle and hospitality brands to create customized, multi-channel, innovative and impactful programs that share our clients’ stories and secure results that matter.
The agency is part of MMGY Global and its North American practice specializing in public relations, social media and experiential marketing. Our boutique services are rooted in our dedication to uplifting the talent and voices in the industries that we serve, from a Michelin-star chef-owned restaurant, to a family-owned domestic hotel group, an award-winning craft spirit, or an international luxury resort with its own culinary and arts festival.
We all share a common passion for these industries, while at the same time we come to the table with diverse professional backgrounds with experience in entertainment, sports, art & design, and journalism, enabling us to bring fresh and creative storytelling angles, strategic partnerships, and compelling content to our strategic plans.
Other MMGY Global areas of expertise include research and insights, strategic communications planning and implementation, brand marketing, traditional and social media buying, digital/social media strategy, website development and management, e-CRM, travel industry relations and international destination representation.
A selection of clients includes: Andaz Scottsdale, Castle & Key Distillery, Eataly, Grand America Hotel, Hotaling & Co., Irvine Company, Jackson Family Wines, James Beard Foundation, Laguna Cliffs Marriott Resort & Spa, Noble House Hotels and Resorts, Nobu Chicago, Original Joe’s, Row DTLA, Thompson Seattle, Viceroy Chicago, Visit Dallas, Westin Hilton Head Island and Westland Distillery.
Xhibition International
26 Broadway
New York, NY 10004
347/624-8533
[email protected]
www.xhibition.com
Nestor Lara Baeza, President
Xhibition International is a boutique public relations and communications agency specializing in travel, hospitality, and luxury lifestyle. Xhibition offers a global outlook on PR while maintaining the local sensibility and hands-on approach of a boutique firm. With diverse clients ranging from historic independent hotels to leading experiential travel companies, Xhibition tailors its PR approach to provide each client with the specific support and guidance needed to deliver impactful results.
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Clients include: Accidentally Wes Anderson: Adventures; Casa Chameleon Hotels, Costa Rica; Celestia Luxury Phinisi Yacht, Indonesia; Deeper Africa Safaris, East & Southern Africa; Dunton Hot Springs, Colorado Rockies; Dunton Pangolin, Mustique; Dunton River Camp, Colorado Rockies; Dunton Town House, Telluride; Extraordinary Journeys, Global; Hotel Indigo Williamsburg, Brooklyn; The Inn of The Five Graces, Santa Fe; Ishara, Masai Mara, Kenya; Kilchoan Estate by Dunton, Scotland (Summer 2025); Lemala Camps & Lodges, Tanzania; Lemala Osonjoi, Ngorongoro Crater, Tanzania (Summer 2025); Lemala Wildwaters Lodge, Uganda; Timbuktu Travel, Global; TWA Hotel, JFK Airport NYC.
Zapwater Communications
118 North Peoria, 4th Floor
Chicago, IL 60607
312/943-0333
www.zapwater.com
[email protected]
1460 4th Street, Suite 306
Santa Monica, CA 90401
310/396-7851
95 Merrick Way, Suite 505
Coral Gables, FL 33134
305/444-4033
David Zapata, CEO
Mayra Bacik, CFO
Jennifer Lake, Chief Strategy Officer
Holly Zawyer, Managing Director, Miami
Stephanie Poquette, SVP, Social Media and Influencer Programming
Zapwater Communications isn’t just a communications agency—we’re storytellers and connectors for the world’s most inspiring travel and lifestyle brands.
Founded in 2005, Zapwater has redefined what it means to be a creative agency in the modern age. With a deep focus on travel, hospitality, and destination marketing, we’ve grown into one of the premier agencies in the United States—recognized as one of the Top 5 Most Creative Agencies in North America by a leading industry publication. In 2025, that same publication named Zapwater one of the Top 50 Agencies in the U.S., regardless of size.
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From our offices in Chicago, Los Angeles, and Miami, we thrive on a shared culture of imagination, collaboration, and relentless curiosity. Our team blends bold ideas with strategic execution, pushing boundaries to help our clients stand out and make an impact in an ever-evolving world.
We take an integrated approach—combining digital innovation, immersive experiences, and earned media—to deliver real, measurable results. The industry has taken notice: Zapwater has won more awards than any other agency of our size in the world, including many of the most prestigious honors in travel and lifestyle communications.
But our reach extends far beyond U.S. borders. As a founding member of the Travel Lifestyle Network (TLN), we represent the United States in a global collective of elite, independently owned agencies. Together, we deliver cross-border insights, creative collaboration, and international expertise for brands looking to make waves worldwide.
Zapwater has been shortlisted six times for Agency of the Year in the United States—a testament to our passion, our purpose, and our people.
Our travel client roster includes a curated mix of destinations, hotels & resorts and airlines including:
Airlines—Air Tahiti Nui, COPA Airlines.
Cruise—Ayana Cruises and Private Charters, Havila Voyages, Heritage Lines.
Destinations—Discover Baja Sur, Discover Dominica Authority, Grenada Tourism Authority, Jungfrau, National Tourism Board of Serbia, Travel Manitoba, Visit Finland.
Hotels & Resorts—Alaia Resort and Spa Belize, Ambergris Cay, Andaz Mexico City Condesa, Andaz West Hollywood, Ayana Bali, Borgo San Vincenzo, Casa Kimberly, Cayo Espanto, Dreams Bahia Mita Surf & Spa Resort, El Cielo, Frangipani Beach Resorts, Grand Hyatt Playa Del Carmen, Hamak Hotels, Hilton Sandestin, Hotel Zachary, Hyatt Regency Salt Lake City, Hyatt Regency San Francisco, Inn at Stonecliffe, lebua Hotels, Melia Hotels and Resorts, Ocean Club Resorts, Secrets Bahia Mita Surf & Spa Resort, Seaside Finolhu Baa Atoll Maldives, St. John’s Resort, and The Shay Culver City.
The Zimmerman Agency
1821 Miccosukee Commons
Tallahassee, FL 32308
850/668-2222
[email protected]
www.zimmerman.com
Kerry Anne Watson & Cole Zimmerman, Principals
For more than three decades, The Zimmerman Agency has stood at the forefront of public relations, consistently recognized as one of North America’s most accomplished and respected firms within the hospitality and travel sectors. Built on a legacy of excellence, the agency has continuously evolved to meet the changing demands of the communications landscape. Today, it delivers a bold and contemporary approach—seamlessly merging award-winning public relations strategies with robust, full-scale social media capabilities and a deeply integrated, end-to-end digital perspective.
At the core of the agency’s strategic philosophy lies its proprietary Momentum® Planning methodology—a powerful and dynamic framework that brings together the forces of creativity, strategic insight, and cutting-edge technology. This approach enables The Zimmerman Agency to craft and deliver timely, compelling, and highly relevant content across channels—content that not only resonates with audiences but also drives meaningful, measurable business outcomes for its clients.
The firm’s hospitality and travel portfolio includes: Belize Tourism Board, Visit Rhode Island, Visit West Virginia, Visit Park City, Atlantis Dubai, Discover The Palm Beaches, Visit Tallahassee, Bryce Canyon, Sixt Rent a Car, Pyramid Global Hospitality, Wind Creek Hospitality, Wild Dunes, Hotel Du Pont, Chateau Elan, Westgate Resorts, Vidanta Resorts, Delaware North, Aurora Anguilla, Princess Hotels, Hotel Terra and Grand Teton Village in Jackson Hole, Hotel Yellowstone, Henderson Beach Resort, Little Palm Island, The Preserve Sporting Club & Residences, Amsterdam Manor (Aruba), The Madison Hotel, Ritz-Carlton Dallas, Storyteller Hotel, Marriott’s Harbor Beach Resort, The Westin Riverwalk San Antonio, Kimpton Brice Savannah, Kartrite Resort, Crescent Court Fort Worth, Marriott Biscayne Bay, The Squire Inn, Pelican Grand, Ocean Key Resort, Bungalows Key Largo, and many others.
Marion Walsh-Hédouin, Global Head of PR & Communications at Minor
Hotels, with Jessica Bradford, Founder & President of 2BPR, and her team
at a media event in Beverly Hills, Los Angeles.
360PR+ opened the new Virgin Atlantic Clubhouse at Los Angeles International
Airport with British actor Alan Cumming—a retreat for travelers
seeking a premium pre-flight experience for business, pleasure, wellness
and everything in-between. The Clubhouse caters to LA culture, with
thoughtful touches to help guests relax and unwind before their flights.
Two of 360view’s team members getting ready for a special evening with media at the James Beard House. Building relationships is at the heart of what we do.
Members of The Abbi Agency Public Relations team celebrating clients,
colleagues, and industry professionals at the PRSA Pinnacle Awards in
Las Vegas, Nevada.
CIIC PR on the scene at The Perez Art Museum Miami (PAMM). PAMM
Presents Art Basel event with Client BLESS Collection Hotels, Spain.
The 2025 Global Trends Report from Hilton (a Coyne client) redefined travel
storytelling—spotlighting the ‘Year of the Travel Maximizer’ with fresh data, emerging traveler profiles, and a first-ever business edition, driving over 1,600 media placements and 10.5B global impressions.
Decker/Royal helped introduce one of the year’s most compelling travel stories: a bold new way to experience Antarctica. By spotlighting National Geographic-Lindblad Expeditions’ pioneering fly-and-sail itineraries, we captured the imagination of travelers and media alike—showcasing an adventure that redefines access to the world’s most remote frontier. With strategic storytelling and wide-reaching coverage including Forbes and Afar, we brought attention to an experience that exemplifies why travel remains both a privilege and the ultimate luxury.
DCI introduced the Barbados festival experience to consumers through a “Let’s Glow to Crop Over” pop-up activation in partnership with Ulta Beauty, Fenty Beauty and JetBlue in New York
City.
Evins Communications executed the successful relaunch campaign for Islander Resort in January 2025, following the complete transformation of the iconic Florida Keys property.
J/PR Partners Sarah Evans (left) and Jamie Lynn O’Grady (right).
(L to R) Kerry Sutherland, Christy Castillo & Parker Samuelson
Though newly launched in April 2025, P-22 Agency is rooted in decades of culturally attuned, experience-led storytelling strategy from our founder and CEO Ty Bentsen,
which has shaped the presence of leading luxury hotels and resorts, destinations, aviation partners, and lifestyle brands around the world. The agency’s founding clients include The Maybourne Beverly Hills and Mission Craft Cocktails.
Pineapple PR—Your Story Starts Here. Serving the travel, tourism and hospitality industries.
A posse of Redpointers celebrates our Principal & Co-Founder Vickie (center, red dress, short hair!) at the HSMAI Adrian Awards Gala in February 2025, where she was honored with the Winthrop W. Grice Award for Career Achievement in Hospitality Public Relations. Obviously, jazz hands were a must!
At this year’s Kentucky Derby, Spool helped Wisconsin Cheese steal the spotlight with the “Fromaginator”—a fascinator-meets-cheese-board showstopper that turned heads and earned national media buzz. Worn by “Top Chef” host Gail Simmons, the campaign blended culinary craft and couture, redefining how brands show up in culture.
The Sway Effect and Intrepid Travel at SXSW 2025.
Xhibition International President Nestor Lara Baeza.
Where the desert meets the sea—Zapwater client Baja California Sur invites you to discover untamed beauty, vibrant culture, and unforgettable
adventures.
