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Affiliated with BCW

1155 Metcalfe St., Suite 800, Montréal, H3B 0C1

Québec, Canada

514/843-2343; fax: 514/843-2068

[email protected]


Full range of public relations and public affairs services.

Employees: 1000. Founded: 1976.

Agency Statement:

AVENIR GLOBAL is a Montréal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. A global powerhouse of specialist communications firms, AVENIR GLOBAL has 1,000 staff and offices in 23 locations across Canada, the U.S., Europe and the Middle East, and ranks among the top 15 largest communication firms in the world.

In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country's leading public relations firm, servicing clients across a wide range of sectors, which includes NATIONAL Capital Markets, the industry's foremost investor relations and financial services practice. In the United States, AVENIR GLOBAL owns SHIFT Communications, a data-driven integrated communications agency; and the public relations and communication company Padilla, which includes the brand consultancy Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors. In Europe, AVENIR GLOBAL owns the London-based strategic communications consultancy Madano and Hanover, one of the EMEA's leading strategic communications and public affairs consultancies, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi. Hanover Group also includes creative communications agency The Playbook, and the brand and culture consultancy Multiple. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in Toronto, the U.S, the U.K. and Europe and healthcare creative agency Cherry, based in London.

AVENIR GLOBAL is owned by RES PUBLICA Consulting Group.

Andrew Molson, chmn.; Jean-Pierre Vasseur, pres. & CEO; Valerie Beauregard, exec. VP; Royal Poulin, exec. VP & CFO; Ralph Sutton, int'l mng. partner; Rick Murray, mng. partner, SHIFT; Matt Kucharski, pres., Padilla; Martin Daraiche, pres., NATIONAL Public Relations

Clients Include:

BioMarin Pharmaceutical
Boehringer Ingelheim
Bristol-Myers Squibb
CommonSpirit Health
Dairy Management
Edward Jones
Eisai Limited
Expo 2020 Dubai
Ford Motor Company
Novo Nordisk
Purdue Pharma
Rockwell Automation
TELUS Business
U.S. Highbush Blueberry Council
Vifor Pharma
Winnebago Industries

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