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1155 Metcalfe Street, Suite 800, Montreal, H3B 0C1

Québec, Canada

514/843-2343; fax: 514/843-2068

[email protected]

Full range of public relations and public affairs services.

Employees: 1000. Founded: 1976.

Agency Statement:

AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. A global powerhouse of specialist communications firms, AVENIR GLOBAL has 1,000 staff and offices in 22 locations across Canada, the U.S., Europe and the Middle East, and ranks among the top 25 largest communication firms in the world.

In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country's leading public relations firm, servicing clients across a wide range of sectors, and Time & Space, a leading insights, media strategy, and execution agency. In the United States, AVENIR GLOBAL owns SHIFT Communications, a data-driven integrated communications agency; and the public relations and communication company Padilla, which includes the brand consultancy Joe Smith and the food and nutrition experts at FoodMinds. In Europe, AVENIR GLOBAL owns the London-based strategic communications consultancy Madano and Hanover, one of the leading strategic communications and public affairs consultancies in Europe and the Middle East, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in Toronto, the U.S, the U.K. and Europe and healthcare creative agency Cherry, based in London.

Andrew Molson, chmn.; Jean-Pierre Vasseur, pres. & CEO; Valerie Beauregard, exec. VP; Royal Poulin, exec. VP & CFO; Ralph Sutton, int'l mng. partner; Matt Kucharski, pres., Padilla and SHIFT; Martin Daraiche, pres., NATIONAL Public Relations

Clients Include:

BioMarin Pharmaceutical
Boehringer Ingelheim
Bristol-Myers Squibb
Dairy Management
Edward Jones
Eli Lilly
Ford Motor Company
Idorsia Pharmaceuticals
Lucozade Ribena Suntory
NextEnergy Capital
Novo Nordisk
Orion Corporation
Rockwell Automation
UCB Pharmaceutical
U.S. Highbush Blueberry Council
Vifor Pharma

AVENIR GLOBAL in the news with O'Dwyer's:

On the Move: 360PR+ Hires Armit as HR Chief

Tue., Feb. 7, 2023

...Armit as vice president, human resources. Armit was most recently vice president of HR for AVENIR GLOBAL US brands AXON Communications, Padilla and SHIFT Communications. In her new position, she will...

Misses, Hits and Optimism for What’s Next

Wed., May 19, 2021

...based in Minneapolis with six offices across the U.S. Padilla is part of the AVENIR GLOBAL network of agencies....

News of Firms: Hotwire, Hoffman Agency Link in Asia; Avenir Global Acquires Hanover; PR360 Joins PROI Worldwide; Otto & Friends Debuts

Thu., Apr. 4, 2019

...with the November 2018 acquisition of London-based healthcare creative agency, Cherry, the deal bolsters AVENIR GLOBAL ’s EMEA offering.  The group was already represented in the region by healthcare communications firm...

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