PR Requires In-Person Collaboration
Tue., Jan. 9, 2024
Sarah Tornatore
Just because a job can be done remotely, doesn't mean it should.
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Just because a job can be done remotely, doesn't mean it should.
At about 9 a.m. on April 17, 2008, an executive vice president at Ogilvy Public Relations Worldwide asked me to come to her office. I had no idea why, least of all at so early an hour.
For anyone in PR, continuing to thrive after 30 years or more is a pretty substantial victory. For CashmanKatz, we credit our success to six key beliefs.
With a looming recession on the doorstep in late 2007, senior managers at my agency met one morning to discuss the inevitable—layoffs at our firm.
My recognition at PRSA New York's Big Apple Awards 15 Under 35 Class of 2022 led me to connect with a wide, high-quality circle of supportive colleagues and mentors.
The sooner you can get over being a perfectionist, the more empowered and effective you will be as a PR professional.
Ensuring the evolving education of communications is essential for an ever-changing industry.
It’s not easy telling your boss that you think he or she is making a mistake. But to be effective in the profession of public relations, sometimes that’s exactly what you have to do.
Business is overwhelmed by uncertainty, inflation, technology and upstart competition. While Americans once tolerated failure, it is no longer okay or cool. It can inflict a severe penalty, often quickly.
