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At about 9 a.m. on April 17, 2008, an executive vice president at Ogilvy Public Relations Worldwide asked me to come to her office. I had no idea why, least of all at so early an hour.
The sooner you can get over being a perfectionist, the more empowered and effective you will be as a PR professional.
Business is overwhelmed by uncertainty, inflation, technology and upstart competition. While Americans once tolerated failure, it is no longer okay or cool. It can inflict a severe penalty, often quickly.
"Be impractical about what you can achieve and practical about how you get there," says Olita Mills, president of PR agency LaFORCE. Growing up, Mills learned from her father to dream big, but be realistic about the path. She credits this mantra for her career success.