Public Relations Experts Database

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O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties.

Jane Genova is a results-driven content-creator/editor and intuitive career coach. Complimentary consultations (Text 203-468-8579 or [email protected]).

Stories by Jane Genova

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Your Six Strategies for Rainmaking in 2025 (Career Advice) Wed., Feb. 19, 2025 Bringing in business is an implicit requirement for those in professional services. Here's a quick guide to how business development is done in the professional services sector, what type of rainmaker is most successful and six strategies for 2025.

•	The Rewards—and Risks—of Breaking the Rules (Career Advice) Tue., Feb. 11, 2025 A short rulebook on the right way to go about breaking the rules in the business world.

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Side Hustles: Not Just for Extra Income (Career Advice) Mon., Feb. 3, 2025 Taking on side gigs can provide supplemental income as well as a chance to refine your job skills. However, they are not without risk. Here's how to move toward a "portfolio career" without putting your primary position in danger.

•	How Not to Be Branded 'Old' at Work (Career Advice) Mon., Jan. 27, 2025 Avoiding the label of "old" in the job market requires an approach that gets past the platitudes about workers of a certain age. Here are some ways to work around those hurdles.

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Learning the Ropes About Office Grapevines (Career Advice) Mon., Jan. 20, 2025 What really influences your daily office life and can determine cooperation from the team, branding, raises, promotions, demotions, Proposals to Improve Performance and terminations are the internal grapevines. Your career depends on how well you understand that turbulent force field and navigate it.

•	Career Change: The New Normal, Even into Your 90s (Career Advice) Mon., Jan. 13, 2025 While career change has become standard, career-shifters still face headwinds during the process. Here's how you can boost your odds for success when you switch to a new career.

•	The Secrets to Standing Out in Job Interviews (Career Advice) Mon., Jan. 6, 2025 It's more important than ever to get the edge in job interviews. Here's how make yourself stand out from the other applicants for a position.

•	Is Working in a High-Cost-of-Living Area Worth It? (Career Advice) Tue., Dec. 31, 2024 Downsizing to a lower-cost-of-living area can pay big dividends, but here are a few things that might make you want to reconsider such a move.

•	Making a Comeback When You're Over 50: Six Ideas (Career Advice) Mon., Dec. 23, 2024 A professional comeback for those are over 50 requires grabbing hold of your self-confidence and experimenting with promising ideas.

•	No More Stalled Promotions, RIFs: Be Your Own PR Firm (Career Advice) Tue., Dec. 17, 2024 Turbulence in the PR field could trigger a blossoming of entrepreneurship. Here are some pointers for those who decide to go their own way, and start their own firms.

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Your Job Will Probably Always Be in Play (Career Advice) Thu., Dec. 12, 2024 With corporate mergers, restructuring, revenue declines and AI becoming the new normal, the focus for many workers in PR and communications has shifted from furthering careers to just being able to keep on making a good living. Here are some pointers for handling that instability.

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Semiretirement: The Future of Work? (Retirement Planning) Tue., Dec. 3, 2024 "Semiretirement," the period between full-time work and complete retirement, offers both opportunities and obstalcles for workers. Here's how to tell if you're ready for semiretirement, as well as how to take advantage of what it can provide.

•	Revisiting Nostalgia Marketing – Five Cautions (Consumer) Tue., Aug. 20, 2024 Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is going gangbusters. But the strategy comes with perils. Here are five of those risks.

•	Experienced Mad Man Wanted—For $35K Per Year (Career Advice) Tue., May 28, 2024 Think experience pays? A look at a recent job posting for a business manager at Ogilvy might just change your mind.

•	Post-ESG: Implications for Business Development (ESG) Wed., Oct. 4, 2023 The PR industry could easily bounce back from what has been a tough 2023 as firms pounce on the opportunities of the post-ESG era.

  

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