Ruder Finn - What's Next

PR News & Commentary

Last Updated: Fri., May 24, 2024 @ 5:17 pm

Category: Artificial intelligenceReturn to Latest News

Navigating the Data Revolution

Tue, May 21, 2024

By Ken Deutsch, Adam Pawluk

AdamandKenRecent innovations in artificial intelligence-powered technology are helping communicators overcome the challenge of mastering data science and providing a blueprint for modern PR success.

Winning the Agency vs. AI Battle

Thu, May 16, 2024

By Tom Faust

Tom FaustCompanies might be tempted to handle PR duties on their own by using AI-powered technologies, but these tools can never provide the services and expertise that a good agency partner can offer.

Social Media Becomes Top Customer Service Channel

Mon, Apr. 1, 2024

By Jon Gingerich

Sprout SocialThanks to advances in AI, social media has now taken a leading role in providing customer support services for brands, with adoption achieving noted fanfare among Gen Z consumers.

AI Gets Thumbs Up in Windy City

Tue, Feb. 27, 2024

By Steve Barnes

CLCThe Windy City is bullish on AI, according to a recent survey conducted by the Communications Leaders of Chicago in conjunction with DePaul University’s College of Communication.

Use of Gen AI in Political Campaigns

Wed, Feb. 14, 2024

By Michael Lasky, Samantha Rothaus

Michael Lasky & Samantha RothausThe emergence of generative artificial intelligence (Gen AI) technology is a curveball that has the potential to significantly disrupt and erode voter trust in the media and governmental leadership.

How Leaders Can Approach Artificial Intelligence

Fri, Jan. 19, 2024

By Ken Jacobs

Ken Jacobs & Curtis SparrerArtificial Intelligence has taken the world by storm, especially in the communications space. Despite its many benefits, some leaders have shared concerns about how it might affect their roles as leaders.

PR Pros Call AI Content Top Trend, Most Overrated

Mon, Jan. 15, 2024

By Jon Gingerich

Prowly’s PR agencies this year want to invest more budget dollars in AI-powered tools, but a growing number of communications practitioners also believe that AI-generated content is a practice best left in the past, according to a new survey.

PR Lessons from OpenAI

Fri, Dec. 29, 2023

By Ronn Torossian

Ronn TorrissianSilicon Valley is full of dramatic moments, but few sagas capture its volatile mix of ambition, intrigue and ethical quandaries like OpenAI's rollercoaster ride with Sam Altman.

Readers Don't Trust AI-Generated News

Fri, Dec. 8, 2023

By Jon Gingerich

Artificial IntelligenceU.S. news consumers see news content created with AI as untrustworthy and want news media organizations to label any AI-generated content they publish, according to a recent study.

Why PR Pros Don't Have to Worry About AI (Yet)

Wed, Nov. 29, 2023

By Aaron Blank, Ray Rasmussen

Aaron Blank & Ray RasmussenNumerous AI product launches from tech giants and startups have brought Generative AI closer to millions, but are robots coming for every PR pro's job?

AI's Implications for Tech Communicators

Mon, Nov. 13, 2023

By Thekla Eftychiadou

Thekla EftychiadouNow that AI has gone mainstream, here are some considerations PR professionals with clients in the tech sector may want to consider.

Humanizing Smart Tech in the PR 5.0 Era

Mon, Nov. 6, 2023

By Jamie Kightley

Jamie KightleyAI has revolutionized the ways in which we create content and can be used by PR and marketing pros to minimize monotonous tasks, but as with all new technologies, it’s easy to forget that the creative driving force behind them is always people. Now, hyper-personalization will only improve AI’s future use in the PR and marketing world, as it harnesses the most powerful weapon in the PR toolkit: the human touch.

AI Has a Human Moment

Fri, Nov. 3, 2023

By Jon Gingerich

AIPresident Biden this week issued an executive order to regulate artificial intelligence. While it’s a step in the right direction, it remains to be seen what these rules will do to address the challenges of a disrupted information ecosystem where an increasing amount of content is no longer created by people.

More CMOs Adopting AI Technology

Fri, Oct. 27, 2023

By Jon Gingerich

Dentsu Creative surveyA growing number of CMOs are using generative AI as part of their marketing toolkits, according to a report, and while most seem generally optimistic about its potential uses, their excitement is tempered by some inevitable trepidation.