How AI Agents Can Revolutionize Crisis Comms and PR
Wed, Jan. 29, 2025
By Jeremy Greenberg
The rise of AI-generated personas offers new potential to reshape how PR teams and politicians test and refine their messages under pressure.
Category: Artificial intelligence | Return to Latest News |
The rise of AI-generated personas offers new potential to reshape how PR teams and politicians test and refine their messages under pressure.
CEOs are embracing artificial intelligence, but their confidence to handle direct oversight of the technology often doesn’t match their abilities, according to a recent study.
Late in 2024, FINN Partners reached out to its network of marketing and communications practitioners to explore their use of AI in daily operations and what it means for marketing and communications in 2025. Here’s what they found out.
The trends, challenges and opportunities that will shape the PR industry in the coming year.
The apprehension about AI felt by communications pros is rapidly becoming a thing of the past, according to a new study conducted by WE Communications in collaboration with USC Annenberg’s Center for Public Relations.
Blending creativity with cutting-edge technology, leveraging data for deeper insights, and prioritizing transparency and social responsibility will be key strategies PR pros should employ in order to thrive in 2025 and the years ahead.
PR professionals are allocating their budgets next year to focus on AI-powered tools and strategic partnerships, according to a new Prowly survey.
Marketing executives are getting on the AI bandwagon more quickly than their entry-level staff, according to a new study from the American Marketing Association and Lightricks, a company that develops AI-powered creative tools.
Whether in discussions about climate change, vaccine safety or political violence, the spread of false equivalencies in public discourse has damaging consequences for how society engages with science, policy and reality.
Most employees say they currently lack confidence regarding how to adequately use AI at their jobs, according to a recent survey.
If you’re looking to take AI to the next level within your organization, a focused pilot program may be your next step. Here’s how Fahlgren Mortine brought together complementary expertise from across our agency to put AI to the test on program level – and what we learned in the process.
Recent advancements in artificial intelligence have redefined how PR agencies engage audiences, at a time when businesses are looking for new ways to optimize their communication strategies.
The public relations industry plays a vital role in fostering trust in AI and will be key to its responsible adoption, according to 5W PR Founder and Chairman Ronn Torossian.
Generative Artificial Intelligence has been a game-changer for our industry, but it has also made the role that communications pros play more valuable than ever.
Where artificial intelligence enhances meaningful brand connections.
While we can’t predict the future, one thing is true: AI is here to stay and it presents a real opportunity for communicators.
Tips on how agencies can improve their AI game.
Things to consider when communicating the benefits of artificial intelligence to potential clients.
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