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Padilla has been selected by the University of Virginia to lead digital marketing services for talent recruitment at UVA Health... Ruder Finn adds Carter's, Sweet Loren's and Vytalogy Wellness to the roster of its brand experience practice... Red Lorry Yellow Lorry is named U.S. PR agency of record for AI orchestration system Centrical.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
The US has reached a dark and sad place when nobody believes a word that comes out of Donald Trump’s mouth... Communicators fear AI will rob PR of its identity... AI researchers tell PR pros to "chill" since artificial intelligence may soon wipe us all out.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Evan Shenkman, who has 25 years of law firm experience, is now a partner at professional services firm Baretz+Brunelle. He helped design and implement the first generative AI product for legal professionals.
Proprietary opinion research is one of the most effective ways PR teams can strengthen brand visibility in AI search because LLMs prioritize original insights supported by hard data over recycled information.
McArn Bennett, who has more than 15 years of financial services, government affairs and strategic communications experience, has joined Corgi Insurance as head of public policy and corporate affairs.
The question now is not just whether your news reaches your audience—it’s whether AI selects your content and incorporates it into an answer that’s generated at the top of each search engine or chatbot response.
Donald Trump's crazy idea to rename Lake Ontario destroys the H-O-M-E-S acronym for Huron, Ontario, Michigan, Erie and Superior. S-H-A-M-E doesn't do justice to the lakes... Team Trump's cheap shots at Canada's military irritates former US brass... Trump may love French-Canadians but that love is not reciprocal... Stanley Druckenmiller delivers big plug for AI... Polaroid cashes in on anti-data center sentiment. (Updated)
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
Knox Systems, a federal AI-managed cloud provider, brings on Melissa Glauber, who led marketing for Palantir's defense business, as VP of marketing and communications... Waterhouse Brands appoints Allison Myers as group director and Allie Nicodemo as account director... Cure Alzheimer's Fund, a nonprofit dedicated to funding the most promising research on Alzheimer's disease, names Stephanie Wasco EVP of marketing and communications.
An ever-growing tidal wave of information has given communications pros more data than ever to work with, but the ability to connect the dots provided by that data is in short supply.
AI and search can create an instant shortlist to a query like “clean energy PR agency” or “best cybersecurity public relations companies.” But how does a decision maker validate these recommendations?
The Pollack Group launches its Brand Visibility Index, a research series that examines how brands are represented, ranked and cited by generative AI platforms... PARC Solutions, a New York- and London-based advisory firm, forms a strategic collaboration with Guillot Consulting, a provider of lobbying, government relations, political advocacy, and business development services... SalterMitchell PR, a Tallahassee, FL-based firm, wins two 2026 Florida Public Relations Association Golden Image Awards.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
Trump Media & Technology Group posted a $238M Q2 loss on $1.7M in revenues. That performance compares to a $20M loss and $883K revenues in the 2025 comparable quarter.
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