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Thanks to advances in AI, social media has now taken a leading role in providing customer support services for brands, with adoption achieving noted fanfare among Gen Z consumers.
Why universities must offer Communications Engineering degrees in the AI-driven world.
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The Windy City is bullish on AI, according to a recent survey conducted by the Communications Leaders of Chicago in conjunction with DePaul University’s College of Communication.
The emergence of generative artificial intelligence (Gen AI) technology is a curveball that has the potential to significantly disrupt and erode voter trust in the media and governmental leadership.
The process of conducting searches is being transformed by generative AI, which is now embedded within search engines such as Bing, Perplexity, and Google's Search Generative Experience.
The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it will thrive in the coming years.
Artificial Intelligence has taken the world by storm, especially in the communications space. Despite its many benefits, some leaders have shared concerns about how it might affect their roles as leaders.
PR agencies this year want to invest more budget dollars in AI-powered tools, but a growing number of communications practitioners also believe that AI-generated content is a practice best left in the past, according to a new survey.
Silicon Valley is full of dramatic moments, but few sagas capture its volatile mix of ambition, intrigue and ethical quandaries like OpenAI's rollercoaster ride with Sam Altman.
U.S. news consumers see news content created with AI as untrustworthy and want news media organizations to label any AI-generated content they publish, according to a recent study.
Why marketers should look at generative AI as a collaborator in the creative process rather than as something that could possibly replace the human element.
Numerous AI product launches from tech giants and startups have brought Generative AI closer to millions, but are robots coming for every PR pro's job?
Now that AI has gone mainstream, here are some considerations PR professionals with clients in the tech sector may want to consider.
AI has revolutionized the ways in which we create content and can be used by PR and marketing pros to minimize monotonous tasks, but as with all new technologies, it’s easy to forget that the creative driving force behind them is always people. Now, hyper-personalization will only improve AI’s future use in the PR and marketing world, as it harnesses the most powerful weapon in the PR toolkit: the human touch.
President Biden this week issued an executive order to regulate artificial intelligence. While it’s a step in the right direction, it remains to be seen what these rules will do to address the challenges of a disrupted information ecosystem where an increasing amount of content is no longer created by people.
A growing number of CMOs are using generative AI as part of their marketing toolkits, according to a report, and while most seem generally optimistic about its potential uses, their excitement is tempered by some inevitable trepidation.
How a new tool that leverages the latest in artificial intelligence-powered technology is helping our clients gain valuable insights and foster deeper connections with audiences.
Artificial intelligence has rapidly accelerated the flow of information, but it hasn’t changed the art of storytelling. At least not yet.
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