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With AI-driving fraud, trust in digital content is declining. Content provenance authentication is a solution coming to the communications industry. Here’s what you need to know.
Audiences don’t wait to be told anymore; they verify, compare and often move faster than journalists using tools they already have.
Uncover how top brands harness AI, amplify thought leadership, and future-proof their brand using integrated PR and digital marketing strategies that actually move the ROI needle. And don’t miss the game-changing tool redefining thought leadership measurement.
Generative artificial intelligence can do a lot of great things, but it can’t write. And the people who have convinced themselves that AI can create quality writing don’t know what they’re talking about.
Why integrated public relations plays a critical role for building brand awareness in an AI-first world.
Large language models are quickly becoming the new influencers. What are you doing to shape them?
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How much of the current coverage of generative AI is hype, as opposed to truly accurate reporting?
What does it mean when AI becomes a media channel—and you’re not the one feeding it the facts?
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Pamela Greenwalt, Chief Communications and Marketing Officer at SAG-AFTRA, joins the PR’s Top Pros Talk podcast, hosted by Doug Simon, CEO of D S Simon Media, to share how the union’s landmark strike led to the first established AI guidelines in the entertainment industry. |
There’s growing media skepticism about AI-generated content, and brands worry about voice, accuracy, and plagiarism.
Xenophon Strategies founder David Fuscus discussed the current state of AI adoption in the PR industry, hitting on AI's potential to cause job loss, but also its significant ability to reduce client over servicing, on latest O'Dwyer's webinar Apr. 21 moderated by Researchscape's Tony Cheevers.
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Yvette Kanouff, Partner at JC2 Ventures, an AI-focused venture firm founded by John Chambers, spoke with Kathy Bloomgarden, CEO of Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies and #6 on O’Dwyer’s ranking of top PR firms. |
Here's my primer for adding AI-generated content to your social media efforts while preserving authenticity, trust, and audience connection.
Stagwell has named John Kahan its first chief AI officer to spearhead the integration and development of artificial intelligence across its network.
How human-led strategic innovation combined with Generative AI technology is resulting in a fundamental reshaping of the public relations industry.
The rise of AI-generated personas offers new potential to reshape how PR teams and politicians test and refine their messages under pressure.
CEOs are embracing artificial intelligence, but their confidence to handle direct oversight of the technology often doesn’t match their abilities, according to a recent study.
Late in 2024, FINN Partners reached out to its network of marketing and communications practitioners to explore their use of AI in daily operations and what it means for marketing and communications in 2025. Here’s what they found out.
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