Ruder Finn - What's Next

PR News & Commentary

Last Updated: Fri., Feb. 7, 2025 @ 3:40 pm

Category: Artificial intelligenceReturn to Latest News

CEOs Have an AI Confidence Problem

Thu, Jan. 23, 2025

By Jon Gingerich

Kearney & Futurum report: “Are CEOs Ready to Seize AI’s Potential?”CEOs are embracing artificial intelligence, but their confidence to handle direct oversight of the technology often doesn’t match their abilities, according to a recent study.

AI Apprehension Dips Among PR Pros

Fri, Jan. 3, 2025

By Steve Barnes

USCThe apprehension about AI felt by communications pros is rapidly becoming a thing of the past, according to a new study conducted by WE Communications in collaboration with USC Annenberg’s Center for Public Relations.

PR in 2025: Thriving Amidst Disruption and Change

Wed, Dec. 18, 2024

By Ronn Torossian

Ronn TorossianBlending creativity with cutting-edge technology, leveraging data for deeper insights, and prioritizing transparency and social responsibility will be key strategies PR pros should employ in order to thrive in 2025 and the years ahead.

PR Pros Betting on AI in 2025

Fri, Dec. 13, 2024

By Jon Gingerich

Prowly’s PR professionals are allocating their budgets next year to focus on AI-powered tools and strategic partnerships, according to a new Prowly survey.

Marketers Jump on AI Bandwagon

Wed, Dec. 11, 2024

By Steve Barnes

LightricksMarketing executives are getting on the AI bandwagon more quickly than their entry-level staff, according to a new study from the American Marketing Association and Lightricks, a company that develops AI-powered creative tools.

Workers Struggle With AI

Tue, Dec. 3, 2024

By Jon Gingerich

Wiley

Most employees say they currently lack confidence regarding how to adequately use AI at their jobs, according to a recent survey.

Realizing the Benefits of AI, One Pilot at a Time

Tue, Nov. 26, 2024

By Julie Exner

Julie ExnerIf you’re looking to take AI to the next level within your organization, a focused pilot program may be your next step. Here’s how Fahlgren Mortine brought together complementary expertise from across our agency to put AI to the test on program level – and what we learned in the process.

Revolutionizing Marketing With AI-Driven Solutions

Mon, Nov. 25, 2024

By Mike Houston

Mike HoustonRecent advancements in artificial intelligence have redefined how PR agencies engage audiences, at a time when businesses are looking for new ways to optimize their communication strategies.

Talking AI with 5W PR's Ronn Torossian

Thu, Nov. 21, 2024

By John O'Dwyer

Ronn TorossianThe public relations industry plays a vital role in fostering trust in AI and will be key to its responsible adoption, according to 5W PR Founder and Chairman Ronn Torossian.