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Last Updated: Fri., Sep. 22, 2023 @ 10:33 am

Category: Artificial intelligenceReturn to Latest News

The Critical Role of People in an Ideas Economy

Mon, Aug. 14, 2023

By Ken Kerrigan

Ken KerriganHow organizations can integrate AI in a way that reassures employees of their value—and job security—while encouraging them to leverage new technologies for better business outcomes.

PR Pros Weigh Benefits, Drawbacks of AI Technology

Wed, Jul. 26, 2023

By Jon Gingerich

AIThe PR sector holds a favorable view of AI and is using this technology for a variety of applications, according to a recent survey. But the profession’s adoption of these tools has provoked a range of emotions from elation to anxiety, as many worry about what impact AI might have on the quality of their work as well as how this technology may affect the industry.

Fewer Hires at Small Businesses Due to AI

Tue, Jun. 6, 2023

By Jon Gingerich

laptopAlmost half of small business owners say they expect to hire fewer people in the future due to generative AI tools, according to a new survey.

Why the Fear That AI Could Replace Comms Professionals Is Overblown

Wed, May 17, 2023

By Peter Prodromou

Peter ProdromouThe launch of ChatGPT set off an endless stream of fear and despair about its potential to replace skill positions in our professions. However, a closer look shows that it will be a while before we see it replacing humans in mission critical content creation roles.


Generative AI and the Future of Work

Tue, May 9, 2023

By Yash Gad, Adam Schwartzman

Yash Gad & Adam SchwartzmanGPT is already transforming how agencies and clients operate. What does it mean for the future of the marketing industry?