The Age of Intelligent Engagement
Fri, Oct. 6, 2023
By Nimesh Davé
Why the shift to data-driven strategies is changing the ways that brands communicate.
| Category: Artificial intelligence | Return to Latest News |
Why the shift to data-driven strategies is changing the ways that brands communicate.
Two current, major developments in the finance world promise both a challenge as well as a once-in-a-lifetime opportunity for wealth management marketers.
How organizations can integrate AI in a way that reassures employees of their value—and job security—while encouraging them to leverage new technologies for better business outcomes.
Chatbots have gotten a bad rap. Thanks to advances in AI, however, the technology has come a long way. Chatbots today can provide efficient support, enhance customer personalization and improve security while reducing costs for financial institutions, revolutionizing the ways that consumers and companies access and manage their finances.
The PR sector holds a favorable view of AI and is using this technology for a variety of applications, according to a recent survey. But the profession’s adoption of these tools has provoked a range of emotions from elation to anxiety, as many worry about what impact AI might have on the quality of their work as well as how this technology may affect the industry.
Almost half of small business owners say they expect to hire fewer people in the future due to generative AI tools, according to a new survey.
The launch of ChatGPT set off an endless stream of fear and despair about its potential to replace skill positions in our professions. However, a closer look shows that it will be a while before we see it replacing humans in mission critical content creation roles.
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GPT is already transforming how agencies and clients operate. What does it mean for the future of the marketing industry?
It may be decades away, but it isn’t too early to start thinking about the advent of the AI CEO, who will be on the job 24/7/365.
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ChatGPT is a useful tool with tremendous potential, but don’t count on it to write the next Great American Novel anytime soon.
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The best kind of career help might prove to be automated rather than human. A recent MIT study found that the quality of writing for a resume, when improved by AI, boosts the probability of hiring, does result in more offers, increases hourly compensation and leaves employers satisfied about their selections.
It’s time for the PR industry and its clients to think about what the AI content future could look like.
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