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The apprehension about AI felt by communications pros is rapidly becoming a thing of the past, according to a new study conducted by WE Communications in collaboration with USC Annenberg’s Center for Public Relations.
Blending creativity with cutting-edge technology, leveraging data for deeper insights, and prioritizing transparency and social responsibility will be key strategies PR pros should employ in order to thrive in 2025 and the years ahead.
PR professionals are allocating their budgets next year to focus on AI-powered tools and strategic partnerships, according to a new Prowly survey.
Marketing executives are getting on the AI bandwagon more quickly than their entry-level staff, according to a new study from the American Marketing Association and Lightricks, a company that develops AI-powered creative tools.
Whether in discussions about climate change, vaccine safety or political violence, the spread of false equivalencies in public discourse has damaging consequences for how society engages with science, policy and reality.
Most employees say they currently lack confidence regarding how to adequately use AI at their jobs, according to a recent survey.
If you’re looking to take AI to the next level within your organization, a focused pilot program may be your next step. Here’s how Fahlgren Mortine brought together complementary expertise from across our agency to put AI to the test on program level – and what we learned in the process.
Recent advancements in artificial intelligence have redefined how PR agencies engage audiences, at a time when businesses are looking for new ways to optimize their communication strategies.
The public relations industry plays a vital role in fostering trust in AI and will be key to its responsible adoption, according to 5W PR Founder and Chairman Ronn Torossian.
Generative Artificial Intelligence has been a game-changer for our industry, but it has also made the role that communications pros play more valuable than ever.
Where artificial intelligence enhances meaningful brand connections.
While we can’t predict the future, one thing is true: AI is here to stay and it presents a real opportunity for communicators.
Tips on how agencies can improve their AI game.
Things to consider when communicating the benefits of artificial intelligence to potential clients.
Jeff Hancock, an AI expert and Stanford University professor of communications, has signed on as senior advisor to the digital & insights unit practice within FTI Consulting’s PR group.
Communicators have gotten over their initial skepticism of artificial intelligence but many now also appear to be distancing themselves from AI’s initial hype, according to a new report.
AI’s experts are circling your business like sharks, and they smell blood! Capturing new AI strategies in stakeholder communications is the difference between ruling the market or becoming its next punchline.
AI can arm communicators with the data and insights they need to gain an edge in securing the budgets and executive support that have gone to marketing in recent years.
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