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Last Updated: Fri., Jun. 21, 2024 @ 5:11 pm

Category: Artificial intelligenceReturn to Latest News

AI Has a Human Moment

Fri, Nov. 3, 2023

By Jon Gingerich

AIPresident Biden this week issued an executive order to regulate artificial intelligence. While it’s a step in the right direction, it remains to be seen what these rules will do to address the challenges of a disrupted information ecosystem where an increasing amount of content is no longer created by people.

More CMOs Adopting AI Technology

Fri, Oct. 27, 2023

By Jon Gingerich

Dentsu Creative surveyA growing number of CMOs are using generative AI as part of their marketing toolkits, according to a report, and while most seem generally optimistic about its potential uses, their excitement is tempered by some inevitable trepidation.

Tapping AI for Faster Insights, Deeper Connections

Wed, Oct. 25, 2023

By Ken Deutsch, Debra Skinner

Ken Deutsch & Debra SkinnerHow a new tool that leverages the latest in artificial intelligence-powered technology is helping our clients gain valuable insights and foster deeper connections with audiences.

The Future of Media and AI

Tue, Oct. 17, 2023

By Gloria Vanderham

Gloria VanderhamArtificial intelligence has rapidly accelerated the flow of information, but it hasn’t changed the art of storytelling. At least not yet.

Generative AI and the New SEC Marketing Rule

Tue, Aug. 15, 2023

By Joe Anthony

Joe AnthonyTwo current, major developments in the finance world promise both a challenge as well as a once-in-a-lifetime opportunity for wealth management marketers.

The Critical Role of People in an Ideas Economy

Mon, Aug. 14, 2023

By Ken Kerrigan

Ken KerriganHow organizations can integrate AI in a way that reassures employees of their value—and job security—while encouraging them to leverage new technologies for better business outcomes.

Revisiting the Chatbot

Mon, Aug. 7, 2023

By Henry Feintuch

Henry FeintuchChatbots have gotten a bad rap. Thanks to advances in AI, however, the technology has come a long way. Chatbots today can provide efficient support, enhance customer personalization and improve security while reducing costs for financial institutions, revolutionizing the ways that consumers and companies access and manage their finances.

PR Pros Weigh Benefits, Drawbacks of AI Technology

Wed, Jul. 26, 2023

By Jon Gingerich

AIThe PR sector holds a favorable view of AI and is using this technology for a variety of applications, according to a recent survey. But the profession’s adoption of these tools has provoked a range of emotions from elation to anxiety, as many worry about what impact AI might have on the quality of their work as well as how this technology may affect the industry.

Fewer Hires at Small Businesses Due to AI

Tue, Jun. 6, 2023

By Jon Gingerich

laptopAlmost half of small business owners say they expect to hire fewer people in the future due to generative AI tools, according to a new survey.

Why the Fear That AI Could Replace Comms Professionals Is Overblown

Wed, May 17, 2023

By Peter Prodromou

Peter ProdromouThe launch of ChatGPT set off an endless stream of fear and despair about its potential to replace skill positions in our professions. However, a closer look shows that it will be a while before we see it replacing humans in mission critical content creation roles.

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Generative AI and the Future of Work

Tue, May 9, 2023

By Yash Gad, Adam Schwartzman

Yash Gad & Adam SchwartzmanGPT is already transforming how agencies and clients operate. What does it mean for the future of the marketing industry?

AI and Resumes: Implications for Communications

Thu, Feb. 2, 2023

By Jane Genova

Jane GenoveThe best kind of career help might prove to be automated rather than human. A recent MIT study found that the quality of writing for a resume, when improved by AI, boosts the probability of hiring, does result in more offers, increases hourly compensation and leaves employers satisfied about their selections.