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| Ronn Torossian |
AI and AI-driven marketing is disrupting the retail industry. It's becoming like the personalized ads in the film "Minority Report." AI is reshaping how people shop and how businesses sell. The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it will thrive in the coming years.
Personalized shopping experiences
There's no longer a need for pushy salespeople crowding the customers anymore. Thanks to AI, customers can now be greeted by their own digital shopping guru as soon as they set foot in a store.
This tool wouldn't just be able to recognize each customer, it would also be able to remember the customer's favorite brands or past purchases and pick up on their current style and mood.
This means that there will no longer be a need for customers to aimlessly wander through the aisles, as the AI matchmaker will be able to curate personalized selections, suggest outfits and predict the customer's future fashion needs before they realize that they need something new.
Smart fitting rooms
Artificial intelligence is able to change the traditional fitting room into a high-tech fashion playground. AI-powered mirrors can scan the body of the customers and start suggesting looks that will be flattering to them, recommend different colors and sizes, and even allow them to virtually try on clothes without the customer needing to leave the fitting room at all.
All this capability isn't just about convenience, but about inclusivity. This way, everyone will get a chance to experiment with their confidence and figure out the clothes that make them feel the best way about themselves.
Chatbots
When chatbots were first becoming a thing companies were using, many customers were frustrated because they were robotic and didn't fully understand what the customers wanted from them to be able to cater to their needs.
Fortunately, AI has given chatbots a makeover, so that these conversational assistants can become more witty, they can understand the needs of the customers, and respond with a natural grace and charm that can help even the grumpiest of customers. They can also handle basic inquiries, recommend gifts and troubleshoot issues or glitches.
Efficiency
The impact of artificial intelligence in retail marketing is going beyond providing outstanding customer experience in the new year. Behind the scenes, this tool is also doing magic on logistics and inventory. It's able to grind mountains of sales data to predict future demand with uncanny accuracy.
That means there won't be any empty shells in warehouses anymore, and those warehouses won't be overflowing with products at the same time. This means that retailers will be able to optimize all of their inventory and minimize waste so that the supply chain can keep operating at its fullest potential.
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Ronn Torossian founded 5WPR, a leading PR agency.
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