Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.

With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders, and boards across corporate, technology and consumer industries.

Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.

Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR.

Outside of 5W, Torossian serves as a business advisor to and investor in multiple early-stage businesses across the media, B2B and B2C landscape.

Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

Stories by Ronn Torossian

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Building Trust in AI: How PR Can Bridge the Gap Between Innovation and Understanding (Artificial intelligence) Wed., Sep. 4, 2024 Establishing trust in artificial intelligence is crucial to fully harnessing its benefits. Public relations is essential in bridging the gap between innovation and understanding, fostering trust in AI and ensuring its responsible adoption.

•	How PR Keeps Your Food Relevant (Food & Beverage PR) Thu., Aug. 1, 2024 Strategic food PR efforts can help a food product stand out and create a lasting space in the changing culinary landscape.

•	Consumer Tech Brands Need PR to Stand Out (Consumer) Fri., Jul. 5, 2024 Consumer tech brands are locked in a constant struggle for attention, with new gadgets and features seemingly released at breakneck speed. PR helps them stand out.

•	The Evolving Landscape of Influencer Marketing (Influencer Marketing) Thu., Jun. 20, 2024 The current influencer marketing landscape demands a nuanced approach that prioritizes transparency, authenticity and targeted engagement.

•	How Oreo Crushed the Competition on Instagram  (Social Media) Wed., May 29, 2024 Oreo is the undisputed king of Instagram. Here's how they claimed their top status on the platform.

•	Reputation Management in a Digital World (Crisis Communications) Fri., May 10, 2024 An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent.

•	How PR Influences Consumer Spending (Consumer) Thu., Apr. 4, 2024 Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.

•	Turning Trolls into Brand Champions (Social Media) Fri., Mar. 8, 2024 What if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.

•	Super Bowls, Amazing Ads (Sports PR) Fri., Feb. 9, 2024 The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.

•	How AI and AI Marketing Will Be a Retail Disruptor in 2024 (Artificial intelligence) Wed., Jan. 31, 2024 The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it will thrive in the coming years.

•	PR Lessons from OpenAI (Artificial intelligence) Fri., Dec. 29, 2023 Silicon Valley is full of dramatic moments, but few sagas capture its volatile mix of ambition, intrigue and ethical quandaries like OpenAI's rollercoaster ride with Sam Altman.

•	Navigating the Art and Science of Building a Strong Corporate Reputation (Reputation Mgmt.) Mon., Dec. 18, 2023 Navigating the delicate balance between the art of perception and the science of strategic communication is paramount for fostering a positive corporate reputation.

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Damage Continues After PG&E PR Crisis (Crisis Communications) Wed., Jan. 26, 2022 The five-year felony probation period placed on Pacific Gas and Electric Company after it was found criminally liable for a 2010 pipeline explosion that killed eight did not help rehabilitate the company, according to a U.S. District Court judge.

•	Executives on LinkedIn in 2022 (Social Media) Thu., Jan. 6, 2022 Many executives in the last year have become more active on social media platforms, particularly LinkedIn. But too often, the content these leaders post lacks inspiration and authenticity.

•	Netflix and Old Spice Partner on Promo Campaign (PR Commentary) Tue., Dec. 28, 2021 Netflix teams up with the male grooming brand Old Spice to make fans wonder what people smelled like back in the medieval-esque era of the streamer's hit show "The Witcher."

  

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