Ruder Finn - What's Next

Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Tue., Dec. 16, 2025 @ 5:12 pm

Category: PR CommentaryReturn to Latest News

Greatest Sportwashing Game in Town

Tue, Dec. 16, 2025

By Kevin McCauley

EmiratesThe Emirates NBA Cup is a stain on the reputation of the National Basketball Assn. Commissioner Adam Silver should cut ties wih human rights-abusing United Arab Emirates... Trump hit an all-time low with his Truth Social post about Rob Reiner's murder... Pay attention, sceptics. Climate change cuts US income by 12 percent, says new report.

Publicis Groupe Celebrates 100th Anniversary

Mon, Dec. 15, 2025

By Kevin McCauley

PUblicisPublicis Groupe celebrates its second century of operation with "A Lion Never Gives Up" film marking its history with a mix of live action footage and AI from material in its archives... Precision and Tunni develop "The Manosphere Index" guide for marketers to reach the fellas... Trump's affordability advice comes up short.

Hardest Working President-Ever

Wed, Dec. 10, 2025

By Kevin McCauley

Trump TruthIf you count the nonsense that Trump posts on Truth Social throughout the evening and early morning hours, he may be the hardest working president-ever... Happier days are here for adland as WPP Media upgrades 2025 ad spending forecasts... Martin Sorrell says Omnicom/Interpublic merger fulfills OMC CEO John Wren's desire to retire as the top dog in advertising.

NY Mets Are PR Gold for Steve Cohen

Wed, Dec. 3, 2025

By Kevin McCauley

MetsNew York Mets have been PR gold for majority owner Steve Cohen, who has snared one of NYC's gambling casino licenses... "Dozy Don" should escape the gilded confines off the Oval Office, which has become an old-age home for the 79-year-old president... Shocking revelation: Extreme weather poses threat to the perceived value of a home, says real estate maven.

Bah Humbug, John Wren

Tue, Dec. 2, 2025

By Kevin McCauley

John WrenOmnicom CEO John Wren isn’t exactly spreading cheer this holiday season as he works to cull another 4,000 people from the payroll in the wake of the Interpublic takeover... Donald Trump would have denied scamming his one-time personal lawyer and PR front man Roy Cohn, who taught him well....Defense Secretary Pete Hegseth enlists "Franklin the Turtle" in his tough-guy campaign to vaporize alleged drug boats.

After the AI Bubble Bursts

Tue, Nov. 25, 2025

By Kevin McCauley

NvidiaThe debate over when the AI bubble will burst diverts attention from the game-changing technology that it may become some day... Pete Hegseth takes aim at Scouting America. Can't he find something useful to do?... The Cracker Barrel saga winds down as shareholders oust board member who oversaw its marketing disaster... New York Times makes an "awful" editorial decision.

Truth In the Eye of the Beholder

Fri, Nov. 21, 2025

By Claude Singer

Claude SingerWhy MSNBC’s recent MS NOW rebrand won’t help the cable news channel’s flagging viewer numbers if it doesn’t take the opportunity to change its content model and mission.

Disgracing the Office of the President

Thu, Nov. 20, 2025

By Kevin McCauley

DonnieDonald Trump’s smarmy session with the psychotic master of Saudi Arabia destroyed any sliver of dignity that had remained in his gilded Oval Office... If Trump is telling the truth about Mohammed bin Salman not knowing about the murder of Khashoggi, he should release the transcript of his call with the crown prince... Foul-weather friend Home Depot decries lack of storms... Texas gov Greg Abbott stages pubicity stunt with threat to shut down No. 1 Muslim advocacy group in the Lone Star State.

Cold as ICE

Tue, Nov. 11, 2025

By Kevin McCauley

ICEA huge PR opportunity looms for a firm that is willing to take some heat by promoting Immigration & Customs Enforcement... Disgraced New York mayor Eric Adams couldn't wait to make another pilgrimage to Israel to stick it to his successor Zohran Mamdani... Hats off to Berkshire Hathaway’s Warren Buffett for writing his always engaging and witty annual reports over the years. He's retiring his pen at age 95.

Monitoring Mamdani

Fri, Nov. 7, 2025

By Kevin McCauley

MamdaniThe ADL plans a Mamdani Monitor to track down any whiff of antisemitism from the policies and appointments made by his administration. It should have given him a chance to live up to Election Night promise... Brendan Carr, Alden Global Capital, Alphabet, Meta and Elon Musk make Reporters Without Borders' roster of Press Freedom Predators.

Run Andrew Run

Wed, Nov. 5, 2025

By Kevin McCauley

Andrew CuomoAndrew Cuomo's political career is not dead yet... Steve Bannon says Republicans should learn from Zohran Mamdani and his Working Families Party and Democratic Socialists of America, instead of mocking them... Internet advertising model is on the way out, says Tim Berners-Lee... Gannet rebrands as USA Today Inc. What about its other 200 papers?

Jefferson Saw Him Coming

Fri, Oct. 31, 2025

By Kevin McCauley

ThomasJeffersonThomas Jefferson warned about the dangers of an imperial president who would deny an election loss in a bid to cling to power. Sound familiar?... Defense Secretary Pete Hegseth says reporters don't need his permisson to take a photo of the Pentagon's 9/11 memorial, as long as they are not on the job... Kirkland and Ellison lawyers need some negotiating tips.

Shareholder Activists Run Amok

Tue, Oct. 28, 2025

By Kevin McCauley

BarclaysShareholder activitism is poised to hit an all-time high for 2025... Kamala Harris’ “107 Days” reads like an autospsy of her failed presidential run. Democrats need to look forward, not backward... The Reagan Foundation dishonored The Gipper by providing PR cover to tariff-loving Trump.

Trump Gets Unhinged

Fri, Oct. 24, 2025

By Kevin McCauley

White House East WingDonald Trump wraps up his most-eventful week and readies to meet China's leader. What could go wrong?... Defense Secretary Pete Hegseth bestows blessing on Pillow Guy Mike Lindell's LindellTV... How does Trump's "America First" mesh with $20B "Argentina First" bailout?

Friends in High Places

Wed, Oct. 22, 2025

By Kevin McCauley

Brian BallardTrump-connected Ballard Partners, Continental Strategy and Checkmate Government Relations shine in federal lobbying rankings... More Americans view Trump as a "dangerous dictator" than a "strong leader."... Rep. Gregory Meeks wants to give Marco Rubio a chance to refute his outrageous claim that nobody has died due to the dismantling of the Agency of International Development... Three cheers for Robert Dechert who saves his Dallas Morning News from the clutches of Alden Global Capital.

Vance Sells His Soul

Thu, Oct. 16, 2025

By Kevin McCauley

VanceVice president JD Vance puts political expediency over principles... JP Morgan Chase CEO Jamie Dimon breaks down the complex world of shadow banking... Kicking out the Pentagon press corps is another nail in the coffin of Defense Secretary Pete Hegseth.

PA Troops Are Cleaning Up DC

Wed, Oct. 15, 2025

By Kevin McCauley

South DakotaLet's hear it for the South Dakota National Guard's 129th Mobile Public Affairs Detachment, which is carrying out critical beautification work in DC... Public Policy Holding Company scores points for transparency... The numbers are in: DOGE was a FLOP.

Palestinians Are Shut Out from Sunday Talk Shows

Wed, Oct. 8, 2025

By Kevin McCauley

GazaThe Sunday morning shows of NBC, ABC and CNN failed to interview a single Palestinian during the past two years for reports on Gaza... Outgoing mayor of Jersey City is picked to head the elitist Partnership for New York City advocacy group... Global energy transition to clean energy runs on despite Trump's effort to kill renewables... It's official. Trump is No. 1 threat to corporate brands.