The Inside News of PR & Marketing Communications

Last Updated: Tue., Jun. 18, 2019 @ 5:30 pm

Category: PR CommentaryReturn to Latest News

'Scared' of Trump's Re-Election

Tue, Jun. 18, 2019

By Kevin McCauley

Trump ScreamA sizable chunk of America is going to be "scared" if Donald Trump wins re-election, according to a poll conducted by Fox News. (1 reader comment)

Google, FB Thwart 'Old Media' Investment in Quality Reporting

Wed, Jun. 12, 2019

By Kevin McCauley

David PitofskyGoogle, Facebook and other dominant online platforms have destroyed the traditional advertising and revenue models of news organizations and “financially dis-incentivized” spending for quality reporting, David Pitofsky, general counsel of News Corp, told Congress on June 11. (1 reader comment)

Keeping Political Bias Out of Your Pitches

Wed, Jun. 12, 2019

By Shannon Tucker

Shannon TuckerOur biases against Fox News or the New York Times have implications—if we don’t provide these outlets with access to the news, then we have only ourselves to blame for the continued misrepresentation or lack of information provided by politically charged news sites.

Google Rips Off Media

Tue, Jun. 11, 2019

By Kevin McCauley

GoogleGoogle generated $4.7B in 2018 revenues by ripping off content developed by the news media and didn't pay the nation's beleaguered publishers a penny for their material. What chutzpah!

Alabama's Toxic Tourism PR Pitch

Mon, Jun. 10, 2019

By Kevin McCauley

Kay IveyDoes your firm really want to pitch Alabama's tourism account after it passed toughest abortion law in the land?... Pope Francis blasts social media's 'culture of insults'... Greedy NFL allows beer companies to use active players in ads. Will Aaron Rodgers soon be swilling Budweisers on TV?... Trump creates tariff crisis with Mexico, "solves it" and takes bow. (2 reader comments)

Jargon and Buzz Words Are Taking Over PR

Fri, Jun. 7, 2019

By Rene Henry

Rene HenryJargon and buzz words are more common than ever in public relations—and they are getting in the way of clear, direct communications. (4 reader comments)

Remembering D-Day 75 Years Later

Thu, Jun. 6, 2019

By Kevin Foley

Kevin FoleyToday, June 6, marks the 75th anniversary of the D-day invasion, which we reverently remember as the beginning of the end of Hitler’s brutal reign in Europe. We owe the few living veterans of that battle, along with those who died on the beaches, and those who survived the war but are gone now, a debt of gratitude we can never repay. (2 reader comments)

Translating Tech PR for the French Market

Wed, Jun. 5, 2019

By Ghislain d'Andlau

Ghislain d'AndlauOver the past few years, the French technology ecosystem has witnessed exponential growth. Investing in a proper communications campaign for France will ensure that you can make your voice heard in an oversaturated market.

What Mailchimp Changes Mean for Digital Marketing

Mon, Jun. 3, 2019

By Ronn Torossian

Ronn TorossianEmail marketing service Mailchimp is expanding its platform to provide a full suite of marketing services, signaling a shift within the digital marketing landscape. (2 reader comments)

Mueller Time Would Make Compelling Congressional TV

Thu, May 30, 2019

By Kevin McCauley

Robert MuellerRobert Mueller may not have the most dyanamic personality but nationally televised Congressional hearings featuring the now former special counsel telling Americans what is in his Report would be must-see TV and a huge public service. (4 reader comments)

Facebook Shoots Itself in Foot, Again

Tue, May 28, 2019

By Kevin McCauley

Nancy PelosiFacebook didn't need another headache, especially one created by a top executive's crazy defense of the social media site's decision to keep the infamous doctored video of Nancy Pelosi appearing drunk in distribution on its platform. (1 reader comment)

Memorial Day: A Moment to Praise, Think and Remember

Mon, May 27, 2019

By Robert Dilenschneider

Robert DilenschneiderAs we celebrate Memorial Day, barbecues and the start of summer, let us take a moment to remember the true meaning of this day and those who gave their lives for our enduring freedom.

PR Gold Awaits Bernie Sanders at Walmart

Thu, May 23, 2019

By Kevin McCauley

Bernie SandersJoe Biden's decision to enter the Democratic presidential sweepstakes has torpedoed the campaign of former frontrunner Bernie Sanders. Walmart could rejuvenate the Vermont Senator's run.

Noses On! Red Nose Day and the Power of Partnerships

Thu, May 23, 2019

By Brad MacAfee

Brad MacAfeeComic Relief USA's Red Nose Day, which fights child poverty, is a prime example of how companies can join together and elevate each other's strengths in the pursuit of a worthwhile cause.

Buttigieg Meets Alfred E. Neuman

Wed, May 22, 2019

By Kevin McCauley

MadDemocratic presidential hopeful Pete Buttigieg is no Alfred E. Neuman, the freckle-faced, gap-toothed grinning idiot kid who is cover boy of Mad Magazine. He should pick up a copy of the bi-weekly.

Boeing Flunks Apology Tour

Tue, May 21, 2019

By Paul Oestreicher

Paul OestreicherAs the Boeing crisis drags on, the matter in which the company is communicating—or not—has become its own news story. Boeing gets an "F" in my 6 A’s of Apology model.

China Censors CBS

Fri, May 17, 2019

By Matthew Billy

Matthew BillyCBS censors an episode of "The Good Fight" in what seems to be an effort to stay on the good side of an increasingly contentious Chinese government.

Trump Calls It Right on the 'Christchurch Call'

Thu, May 16, 2019

By Kevin McCauley

ChristchurchThough it’s a little rich to call Donald Trump a champion of the free press, he got it right in declining to sign the “Christchurch Call” agreement that is intended to curtail online extremism. The US shouldn't get into the extremist content regulation game.

PR Firms Should Snuff Out Big Tobacco's Smoke-Free Play

Tue, May 14, 2019

By Peter Finn

Peter FinnPR firms representing the tobacco industry's effort to rebuild its tattered reputation around “a smoke-free future” are just trading one health risk for another, according to Peter Finn, CEO of Finn Partners, a member of the Quit Big Tobacco campaign.

FH Gets Bum Rap for Monsanto Dossier

Tue, May 14, 2019

By Kevin McCauley

FleishmanHillardFleishmanHillard has been suspended by Bayer for compiling a dossier of journalists, politicos and scientists who expressed concerns about its Monsanto unit's Roundup weed-killer. The Omnicom unit was just doing what PR firms are supposed to do: gather intelligence.

Kudos to Kudlow

Mon, May 13, 2019

By Kevin McCauley

Larry KudlowLarry Kudlow, White House economic adviser, screws up some courage to challenge president Trump's fantasy that China, not American consumers, will pay for his tariffs. Other advisors need to challenge the president's whoppers before it's too late.