PR News & Commentary

Last Updated: Mon., Jul. 26, 2021 @ 3:31 pm

Category: PR CommentaryReturn to Latest News

How Big Blue Stumbled with Watson

Wed, Jul. 21, 2021

By Bill Huey

Bill HueyThe story of the big promises that IBM made for its Watson supercomputer contains an object lesson for all communicators who must deal with various silos and their biases in large organizations.

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When to 'Trust the Process'—and When Not To

Tue, Jul. 20, 2021

By Scott Baradell

Scott BaradellTrusting the process can be great, but it doesn't always work. Here's how to make sure that the processes your agency follows are worthy of your trust.

Reinventing Victoria’s Secret's Brand Image

Mon, Jul. 19, 2021

By Ronn Torossian

Ronn TorossianAfter being on the receiving end of public criticism for years, Victoria’s Secret announced it would abandon one of its most popular promotional strategies. It’s a bold move, yet it remains to be seen how receptive the public will be to this new approach.

IOC Chief Bach Seeks to Muzzle Olympians

Fri, Jul. 16, 2021

By Kevin McCauley

SaluteClueless International Olympic Committee president Thomas Bach warns athletes not to use the Tokyo Games to stage protests. That's crazy. The Olympics are a perfect platform for protest. Just ask Tommie Smith and John Carlos, heroes of the 1968 Summer Games.

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Stagwell/Indaba’s Very Entertaining Slugfest

Thu, Jul. 15, 2021

By Kevin McCauley

Stagwelll & MDC PartnersThe verbal slugfest between Mark Penn's Stagwell and Indaba Capital has been very, very entertaining. Let's hope the show goes on through the dog days of August... The Guardian's blockbuster about a secret Kremlin meeting to boost Trump sounds too perfect. Is Putin spinning us again?... All hail campaign genius Rudy Giuliani.

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Branson, Subway CEO Are PR Heroes of the Month

Wed, Jul. 14, 2021

By Kevin McCauley

Richard BransonVirgin Galactic’s Richard Branson and Subway CEO John Chidsey are PR heroes for the month of July... Joe Biden plays softball while Republicans play the hardball game of making it harder for Americans to vote... The hotel industry emerges from the COVID-19 pandemic to face another crisis.

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Trump's Big Tech Lawsuits are Desperate PR Stunts

Wed, Jul. 7, 2021

By Kevin McCauley

Twitter, Facebook & GoogleDesperate for even a sliver of the national PR spotlight, Donald Trump has filed gratuitous class action censorship lawsuits against Facebook, Google and Twitter... Science-based Biden Administration's rapid COVID-19 vaccination rollout saves lives of 279K Americans.

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Economist Columnist Takes Cheap Shot at PR

Tue, Jul. 6, 2021

By Kevin McCauley

EconomistCorporate PR is trashed by a columnist in The Economist for having zero impact on improving a client's public profile... Republican Senators want to know why the Justice Dept. is allowing Al Jazerra Media Network, which is backed by Government of Qatar, to ignore its demand to register under FARA law.

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Giving Thanks on the Fourth

Fri, Jul. 2, 2021

By Robert Dilenschneider

Robert DilenschneiderAs we make our preparations to celebrate Independence Day in an America that is, in most places, returning to normal, let us pause for a moment to be thankful for those who forged the path to our nation’s independence.

Lobbyist Outs ExxonMobil's Global Warming Charade

Thu, Jul. 1, 2021

By Kevin McCauley

ExxonMobilExxonMobil lobbyist spills the beans on company’s global warming charade... BCW may soon have a friend in Santiago, Chile... Congresswoman Liz Cheney gets last laugh on political hack Kevin McCarthy.

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Museum of PR Unveils COVID-19 Collection

Tue, Jun. 29, 2021

By Kevin McCauley

Museum of PRThe Museum of PR wants to know how PR firms, companies and institutions handled the COVID-19 pandemic... Boring Joe Biden is killing the press, which now must focus on "breaking news" in the post-Trump disaster-every-minute era... Shameless Moderna, which may chalk up $18B in COVID-19 vaccine revenues this year, accepts $2.3M tax break to create 155 jobs in Massachusetts.

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Beginning of the End for PR in Hong Kong

Wed, Jun. 23, 2021

By Kevin McCauley

Apple DailyThe Chinese government's forced closure of Apple Daily, Hong Kong's free-wheeling, pro-democracy tabloid, is the beginning of the end of PR in the city... Eric Adams, who is leading NYC's Democratic primary race for mayor, is no friend of the press... Amazon faces the PR battle of its life as the Teamsters union declares Jeff Bezos' behemoth public enemy No. 1.

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Trump's New Spokesperson Is Misinformation Champ

Wed, Jun. 16, 2021

By Kevin McCauley

Liz HarringtonLiz Harrington is off to a fast start in job as Donald Trump’s new spokesperson... Tucker Carlson will soon say the Capitol Hill rioters were actually patriots trying to deliver Girl Scout cookies to Congress as it certified the election results... Progressives should calm criticism of Joe Biden for trying to cut deal with Republicans and take a look at his key appointments.

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Lordstown Motors May Need Divine Intervention

Tue, Jun. 15, 2021

By Kevin McCauley

LordstownLordstown Motors may need divine intervention following immediate resignation of CEO, CFO and damaging report... Morgan Stanley CEO James Gorman wants staff back at HQ, ordering takeout... PwC expansion plan is good news for ESG PR.

TC Energy Bows Out of Keystone XL Pipeline

Thu, Jun. 10, 2021

By Kevin McCauley

TCCanada’s TC Energy, which fought tooth and nail for approval to construct the Keystone XL pipeline, made a graceful exit from the project on June 9... Consumers remain skeptical about Corporate America jumping on the Pride bandwagon.

USCOC Upends Myth $300 Fed Checks Cause Labor Shortage

Wed, Jun. 9, 2021

By Kevin McCauley

US Chamber of CommerceUS Chamber of Commerce shatters Fox News-driven myth that federal $300 unemployment supplement has created a nation of slackers... The willingness of CEOs to forgo salaries during worst of pandemic was largely symbolic as their comp rose 16 percent in 2020... Fastly turned potential crisis into PR gold... Hats off to Interpublic for being first ad/PR firm to publish sustainability report.

Time for Biden to Fish or Cut Bait

Thu, Jun. 3, 2021

By Kevin McCauley

Joe BidenIt's time for Joe Biden to take command of his aggressive agenda before it is strangled to death by recalcitrant Republicans hellbent on seeing him fail... Donald Trump bails out from the wild and woolly world of blogging, not from jail... AMC Entertainment investors may lose their shirts, but at least they will get a free large popcorn.

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Nestle Should Junk "Good Food. Good Life" Slogan

Tue, Jun. 1, 2021

By Kevin McCauley

CrunchNestle gets PR gold star for honesty as it reports that more than 60 percent of its portfolio of more than 2,000 brands is unhealthy... How nuts is the US? Poll finds that 15 percent of us (and 23 percent of Republicans) buy into QAnon nonsense.

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Memorial Day 2021: A Time to Step Up

Mon, May 31, 2021

By Robert Dilenschneider

Memorial Day 2021
Memorial Day celebrates all the brave men and women of the Armed Forces, especially those who gave their all. They did not hesitate to do their duty. Now it is time for the rest of us to do ours as we face the future.
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