Ruder Finn - FutureThink Index

Start Planning for O'Dwyer's Annual Rankings of PR Firms - Due: Mar. 11 - Ranking Instructions

PR News & Commentary

Last Updated: Fri., Jan. 21, 2022 @ 4:32 pm

Category: PR CommentaryReturn to Latest News

Ivanka Trump Longs for the Halycon Days of 2017

Fri, Jan. 21, 2022

By Kevin McCauley

Ivanka TrumpIvanka Trump longs for the good old days in DC when her biggest concern was Nordstrom dropping her clothing line... Donald Trump throws PR shade at Hong Kong & Shanghai Bank... Mighty Unilever stumbles on the PR front.

Crisis Pro Rubenstein Denies Smear Job on Black

Thu, Jan. 20, 2022

By Jane Genova

Jane GenovaLeon Black sues over claims that Steven Rubenstein was part of a campaign to plant stories about Black's ties with Jeffrey Epstein in a case that could cast a chill over the PR industry.


Biden Needs to Ditch Dithering with Dolts in Senate

Tue, Jan. 18, 2022

By Kevin McCauley

Joe BidenIf Scranton Joe wants to salvage his presidency, he needs to ditch dithering with the dolts in the Senate... Will Edelman recast its Trust Barometer as Distrust Barometer?... The rich get richer as pandemic spurs sales of Rolls-Royce super-luxury vehicles... Goldman Sachs takes earnings hit as it shells out over-the-top bonuses and ramps up pay... Ex-Credit Suisse chairman earns PR dunce of the month cap.


How the CDC Can Get on Message About COVID

Fri, Jan. 14, 2022

By Seth Linden

Seth LindenAfter two years, one might think the CDC's explanation of what Americans should do next about Omicron would be clearer and more succinct. Not quite. Here's how the CDC can get on track with its pandemic communications.


Let's Stay in Touch in 2022

Fri, Jan. 14, 2022

By Bob Brody

Bob BrodyOur relentless attempts at communication threaten to render us incommunicado. The push for planned obsolescence may come for us next.

Melania Trump Could Use PR for Auction of 'The Hat'

Thu, Jan. 13, 2022

By Kevin McCauley

MelaniaMelania Trump could use a nice PR accessory to go with her over-the-top hat that she is peddling online... Embattled CDC head Rochelle Walensky calls in heavy PR artillery to deal with public's frustration with ever-changing COVID guidance... Robinhood solves back-to-work crisis by telling staff to stay home for good.

Fauci Eyes Easy Life as Crisis PR Manager

Wed, Jan. 12, 2022

By Kevin McCauley

Anthony FauciAnthony Fauci’s days of dealing with the nitwits on Capitol Hill will end during his second career as a PR crisis manager… Unilever faulted for ESG exuberance… Rich Azzopardi launches Bulldog Strategies but he could not persuade his Big Dog client to fight for his job.


What Bad Apologies Might Say About PR People

Tue, Jan. 11, 2022

By Paul Oestreicher

Paul OestreicherBotched apologies can make situations worse and keep them in the news longer. Here a few ways in which even a well-intentioned apology—overseen by a well-intentioned PR pro—can go off the rails.

Driving Sales With PR

Mon, Jan. 10, 2022

By Lindsey Carnett

Lindsey CarnettHow PR can help your brand succeed in an advertising-saturated marketplace.

Americans Reject GOP's Jan. 6 Riot Spin

Thu, Jan. 6, 2022

By Kevin McCauley

Liz CheneyAmericans aren’t buying the canard pushed by the GOP that equates the Jan. 6 Capitol Hill rampage with the social protests of last summer.


Big Business Enables Sedition Caucus

Wed, Jan. 5, 2022

By Kevin McCauley

Kevin McCarthyBig Business bankrolls the Sedition Caucus that voted to toss out the 2020 presidential election. Boeing, Koch Industries set the pace... Worn out with COVID mandates? Want to move on from the Jan. 6 insurrection? Suck it up.

Musk Should Muster PR Before It's Too Late for Tesla

Tue, Jan. 4, 2022

By Kevin McCauley

Elon MuskTesla CEO Elon Musk needs to rethink his lamebrained idea that the electric car company doesn’t need a PR department... Edelman recasts Gen Z as "The Sensible Generation" that puts safety above all else... FleishmanHillard blames new person for its screw-up of United Arab Emirates FARA report.

The New ‘Local’ National PR Agency

Tue, Jan. 4, 2022

By Art Stevens

Art StevensA shift to remote work in light of the COVID-19 pandemic has put local PR agencies in a position where they can grow and promote their services in new markets.

Netflix and Old Spice Partner on Promo Campaign

Tue, Dec. 28, 2021

By Ronn Torossian

Ronn TorossianNetflix teams up with the male grooming brand Old Spice to make fans wonder what people smelled like back in the medieval-esque era of the streamer's hit show "The Witcher."

Congratulations!—Great Job. Now on to the Next Challenge.

Mon, Dec. 27, 2021

By Richard Dukas, Seth Linden

Dukas LindenHow do managers and leaders inspire and excite our teams while also forecasting what may be some real obstacles ahead—whether it's economic volatility, labor shortages, the seemingly never-ending pandemic, the highest inflation in 20 years, or a lack of trust in our elected officials and institutions?

Sen. Warren Puts Green PR Firms on Notice

Fri, Dec. 17, 2021

By Kevin McCauley

Elizabeth WarrenSen. Elizabeth Warren warns PR firms not to make environmental claims that their clients can't live up to... Trust tops science when it comes to heading the FDA, a FTI Consulting survey finds... Peloton just can't catch a PR break as the "reborn" Mr. Big faces sexual assault charges.