O'Dwyer's 2020 Rankings of PR Firms -- Deadline: Fri., Mar. 6 (Ranking Instructions)

PR & Marketing Communications News

Last Updated: Fri., Jan. 24, 2020 @ 5:26 pm

Category: PR CommentaryReturn to Latest News

News Flash: Trust in Media is on the Rise

Thu, Jan. 23, 2020

By Kevin McCauley

Gordon CrovitzNews flash: Trust in media rose in 16 of 26 global markets surveyed last year by Edelman’s 20th Trust Barometer... Say what? Wal-Mart, Geico, Amazon, Best Buy, ETrade and Kroger help fund Vladimir Putin's propaganda machine.

Joe Biden & Friends Battle Distortion King

Tue, Jan. 21, 2020

By Kevin McCauley

Joe BidenJoe Biden and the rest of the Democratic president wannabes have the unenviable task of competing against a GOP opponent who is a virtual lie machine, spewing an average 22 falsehoods a day in 2019... PR’s toughest job: plastics are not the future, according to a Davos survey. (1 reader comment)

She's Back...Hillary Says Facts are Facts

Fri, Jan. 17, 2020

By Kevin McCauley

Hillary ClintonHillary Clinton today warned of the danger from "fake news" and the outright rejection of facts that are deemed by some as inconvenient... Joe Biden, who is not a fan of Mark Zuckerberg, fires a warning shot at Facebook. (3 reader comments)

BlackRock CEO Makes Financial Case for Purpose

Wed, Jan. 15, 2020

By Kevin McCauley

Larry FinkBlackRock head Larry Fink has warned CEOs that their companies will fall by the financial wayside if they don’t embrace purpose... Trio of Democratic Senators ask Fink to back up words with action by pressuring Marathon Petroleum to stop its anti-climate change lobbying.

Burson Disproved 'Nice Guys Finish Last'

Mon, Jan. 13, 2020

By Kevin McCauley

Harold BursonPR legend Harold Burson, who passed January 10 at age of 98, disproved the notion that “nice guys finish last.” (2 reader comments)

Bill Clinton Has to Work on His PR Pitch

Thu, Jan. 9, 2020

By Kevin McCauley

Bill ClintonBill Clinton has work to do on his PR pitch as his "plug" for the reeling Dominican Republic tourism business falls flat… Travelers have mixed feelings about the impact of travel on global warming, according to survey from MMGY. (1 reader comment)

What to Watch for in 2020

Wed, Jan. 8, 2020

By Nick Kalm

Nick KalmSome predictions of what may be on the horizon for the world of PR in 2020.

Facebook Unveils PR Ploy Before DC Grilling

Tue, Jan. 7, 2020

By Kevin McCauley

Mark ZuckerbergFacebook resorts to PR ploy ahead of the House's Jan. 8  hearing on 'manipulation and deception in the digital age,' while Goldman Sachs gets PR religion in bid to boost lackluster stock price.

20/20 Vision for 2020

Tue, Jan. 7, 2020

By Melissa DiGianfilippo

Melissa DiGianfilippoPR and marketing trends professionals are likely to expect in the industry this year. (1 reader comment)

Creating Good News While Earning a Profit

Fri, Jan. 3, 2020

By Jackie Herskovitz Russell

Jackie Herskovitz RussellAlthough even the largest Wall Street firms promote the financial value of companies that operate with purpose at their core, questions remain about how a PR firm can compete when one of its primary objectives is to be a conscious business itself. 

Trump's Tariffs Are Bust for US Economy

Thu, Jan. 2, 2020

By Kevin McCauley

TrumpThe Federal Reserve delivered an unwelcome present to President Trump, placing under the Mar-a-Lago Christmas tree a study that showed his tariffs are a bust for America... Most Americans believe Russia meddled in the 2016 election, and say "nyet" to Team Trump trying to inject Ukraine into the tampering picture... How bad are things for the newspaper business? Don't ask. (1 reader comment)

Celebrating the Holiday Season 2019

Tue, Dec. 24, 2019

By Robert Dilenschneider

DilenschneiderThere are many different ways of making the holidays special. As one small contribution to the season, here are some little-known facts about the holidays that may interest you. (2 reader comments)

Coca-Cola Hit for Past PR Practices

Wed, Dec. 18, 2019

By Kevin McCauley

Coca-ColaThough Coca-Cola has discontinued funding physical activity programs, the Washington Post today took the company to task for its past PR practices... Democratic National Committee releases handy-dandy guide to combat online disinformation.

Hallmark Delivers Priceless PR to Zola

Mon, Dec. 16, 2019

By Kevin McCauley

Zola bridal registry commercialWedding planning and bridal registry company Zola must remember to send a nice Christmas card to Hallmark for the priceless gift of PR that it received following the greeting card/media company’s bone-headed decision to drop its ads that featured a same-sex couple getting married. (3 reader comments)

FBI Needs PR

Mon, Dec. 16, 2019

By Rene Henry

FBIThe FBI needs PR as Hollywood releases three movies based on true events that negatively portray the federal law enforcement agency. (1 reader comment)

Green Activist Greta Thunberg's PR Fallback

Fri, Dec. 13, 2019

By Kevin McCauley

Greta ThunbergIf a career in environmental activism doesn't pan out, 16-year-old Greta Thunberg might take a crack at PR. She knows spin or greenwashing when she sees it. (3 reader comments)

US Military Loves Vlad

Tue, Dec. 10, 2019

By Kevin McCauley

VladVladimir Putin's disinformation and propaganda campaign have improved the image of Russia among members of the US military... President Trump ranks as PR's biggest winner, loser of 2019... WPP's GroupM sees a solid year for advertising spending in 2020, sparked by Olympics, presidential campaigns and rise of new video streaming services.

Peloton Gets in Some Super Spinning

Fri, Dec. 6, 2019

By Kevin McCauley

PelotonPeloton Interactive's spokesperson says the company's Christmas ad in which a husband shocks his wife with a stationary bike truly "celebrates" the fitness and wellness journey. Shouldn't the person "gifted" with the $2,245 bike be the one who decides whether or not to embark upon the fitness and wellness journey? (1 reader comment)

What Bulls on Wall Street?

Thu, Dec. 5, 2019

By Kevin McCauley

BullDespite Wall Street's record performance, only 40 percent of likely voters know the stock market has chalked up a gain in 2019. That's not good news for president Trump. (1 reader comment)

Great Unemployment Rate, Lousy Jobs

Tue, Dec. 3, 2019

By Kevin McCauley

Trump JobsHey brother, can you spare a dime? President Trump has fallen far short of his goal of creating good American jobs, according to research from the Brookings Institution... It's getting hot in here. Companies have been put on notice to improve their climate warming disclosures... Healthcare lobbyists gear up to combat "Medicare for All," "public option." Blitz will make famous Harry and Louise ads look like a walk in the park. (2 reader comments)