I, Consultant: 10 Lessons Learned
Fri, Oct. 15, 2021
By Bob Brody
Ten key lessons learned on the road from agency executive to full-time PR consultant.
| Category: PR Commentary | Return to Latest News |
Ten key lessons learned on the road from agency executive to full-time PR consultant.
R.J. Reynolds Vapor Co. scored a major PR victory at the expense of the Food and Drug Administration as the federal agency granted its first-ever marketing authorization for an e-cigarette... The advertising business is in desperate need of a PR makeover.
Moderna, which earned $4B on $6.3B first-half revenues, is complaining about "sensational" headlines that say it puts profits ahead of people... President Biden needs to find a PR pulse and transform Sleepy Joe into Scrappy Scranton Joe before it's too late.
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The award of the Nobel Peace Prize decision to Rappler founder Maria Ressa and Novaya Gazeta editor Dmitri Muratov is an "extraordinary tribute to journalism," which is under global assault... America's trust in media nears all-time low last seen during divisive Trump/Clinton presidential run... National Press Club to explore FTC complaint against Facebook related to posting of moment-of-death video of slain Virginia journalist.
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America's national anxiety level peaked following the presidential election, remained elevated in December as Trump picked up his "Stop the Steal" campaign and began to fall Jan. 20, the day Biden took office... Let bygones be bygones says Mike Pence to rioters who stormed US Capitol shouting "Hang Pence"... Ma Bell loves One America News Network, the right-wing conspiracy network that it nurtured and bankrolled.
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Facebook CEO Mark Zuckerberg should follow the lead of George Orwell. It's unlikely the feds would pursue a Facebook Department of Truth... Donald Trumps suffers his greatest indignity as Forbes boots him from its list of the 400 richest Americans. Will he call it 'fake news?'... Inquiring minds want to know why Cambodia is shelling out $70K a month to Qorvis.
A day doesn't go by when I don't see a C or B lister, a Hollywood has-been or some fashion model doing outrageous things with the goal of attracting the media spotlight.
Smith & Wesson does PR favor for Massachusetts by moving assault rifle production to Tennessee... Climate action plan produced by mining giant BHP is dismissed as a PR stunt... Facebook hit for running ads for Trump PAC despite ban on ex-president for his role in inciting deadly Jan. 6 riot.
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Free the Capitol Hill rioters, say a growing number of Republicans who believe the Jan. 6 mob that trashed the heart of America's democracy should not be prosecuted... Have we no shame? Failure to cut greenhouse gas emissions sets stage for more climate disasters for our grandkids.
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Canada gives the bid to export dirty tar sands oil to the US another shot... Had it not been for been for the reputational stain that she earned during her service as head of Donald Trump’s COVID-19 task force, the recruitment of Deborah Birx would have been a coup for BGR Group.
Why Washington's new buzzword is really nothing more than a fancy way of putting things off.
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As Donald J. Trump, aging, balding and wheel-chair bound, celebrates his 100th birthday on June 14, 2046, he slowly reviews his latest lawsuit aimed at proving he won the presidential election of 2020.
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Google pens love letter to New York City with $2.1B purchase of massive St. John's Terminal complex on Hudson River waterfront, while Amazon comes crawling back... Army suspends its top PA officer whose office ranks high in "workplace hostility" department... ESG presents an "opportunity to be seized," according to FTI Consulting's Resilience Barometer.
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Fox Corp is called to revamp as a public benefit corporation to force Fox News to commit to careful and accurate journalism... ConocoPhillips claims adding greenhouse gas emissions acquired in deal for Shell's Texas shale oil field is good for the environment... Too stressed to update resume? Send a single word to Lewis.
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Fox News is the big loser in Republican power grab that sought to boot California governor Gavin Newsom from office... Bospar leads the way for PR firms dealing with the fallout of the Texas abortion ban... President Biden needs to step in to break Congressional logjam dealing with online political polarization.
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Most Americans are clueless about Facebook and the First Amendment... Cision, owner of PR Newswire, issues report to say the trusty and somewhat musty old press release still delivers the goods... Military contractors grab up to 50 percent of Pentagon's $14T post-9/11 spending splurge.
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Fox Sports used its coverage of the Yankees-Mets face-off on this year's 9/11 to toot its own horn.
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The US shelled out more than $21T for national security, law enforcement and surveillance since 9/11. Was that money well-spent?... Companies are a step ahead of president Biden on vaccination mandates.
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Choosing where and how much of your budget to allocate to various marketing, advertising and public relations strategies can be stressful, but with a few tips, your business can strategically place its marketing dollars to maximize exposure without overspending.
Donald Trump gushes over genius of Confederate General Robert E. Lee, the slave-owning American traitor responsible for the deaths of thousands of Union soldiers… Gallup finds a mere 20 percent of people are engaged at work.
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