The Inside News of PR & Marketing Communications

Last Updated: Wed., Aug. 21, 2019 @ 12:01 am

Category: PR CommentaryReturn to Latest News

Trump's Presidential Racket

Tue, Aug. 20, 2019

By Kevin McCauley

DoralLook for Donald Trump to be surprisingly attentive at the G7 meeting slated for the French town of Biarritz from August 24-26. And it's not because he has assumed a sudden interest in the problems of global inequality. He sees a chance to cash-in.

The Consumer as CMO

Fri, Aug. 16, 2019

By Michael Priem

Michael PriemToday’s prospects are giving advertisers and marketers all the data and information they need to be successful. Are you listening?

Forget About White House Press Briefings

Thu, Aug. 15, 2019

By Kevin McCauley

Stephanie GrishamWhite House press secretary Stephanie Grisham believes the DC press corps should thank its lucky stars for the opportunity to gaggle with Trump. Since Trump is "his press secretary," what in the world does Grisham do? (2 reader comments)

Welcome to Day One of the Trump Recession

Wed, Aug. 14, 2019

By Kevin McCauley

Dow Jones DropsThe bells of recession are sounding up and down Wall Street today as yields on the 10-year Treasury note briefly dipped below two-year yields for the first time since 2007 and the stock market tanked. (1 reader comment)

Strategic PR Delivers More Bang for Buck than Lobbying

Mon, Aug. 12, 2019

By Kevin McCauley

MapLightCorporate trade groups and nonprofits believe spending for strategic communications and advocacy in Washington provides a better return on their investment than lobbying. (1 reader comment)

Why We Can All Learn from Virgin Galactic

Mon, Aug. 12, 2019

By Ronn Torossian

Ronn TorossianBy the end of the year, Virgin Galactic will become the first publicly listed company to send people to space. But it’s chief Richard Branson’s remarkable ability to handle PR crises that really puts the company out of this world.

Trashing Elijah Cummings

Tue, Jul. 30, 2019

By Kevin McCauley

Elijah CummingsDonald Trump's tirades against Elijah Cummings and Baltimore divert attention from the July 29 release of the Congressman's Report on how the White House is "willing to place the potential profits of the president's friends over the national security of the American people." (1 reader comment)

Move Over, Peggy Siegal; Hooked on Stock Buybacks

Thu, Jul. 25, 2019

By Kevin McCauley

EPsteinMove Over, Peggy Siegal. Meet Doug Band, co-founder of Teneo, whom New York magazine lists among influentials attached in some way to sex offender Jeff Epstein... Who doesn't love stock-buybacks? CEOs certainly do. The Atlantic suggests corporations that plow money into buybacks should feature the image of CEOs on their stock certificates.

WH Press Secretary Grisham is DC's 'Where's Waldo'

Wed, Jul. 24, 2019

By Kevin McCauley

Stephanie GrishamWhite House press secretary Stephanie Grisham is the “Where’s Waldo” of the DC political scene. Where is she? A month into the job, Grisham is the cipher of Team Trump. (2 reader comments)

Thank You, Harold

Fri, Jul. 19, 2019

By Kevin McCauley

Harold BursonThe O'Dwyer Co. has much admiration for Harold Burson's communications skills and his all-out commitment to serving and anticipating the needs of clients. But we especially appreciate the generosity and graciousness that Harold showed us over the years. (2 reader comments)

It Could Happen Here

Wed, Jul. 17, 2019

By Kevin McCauley

Freedom HouseFreedom House, which has been warning about the erosion of democracy overseas since 1941, has issued a report outlining some of the danger signs that it sees here that are undermining the “pillars of freedom” in the US. (1 reader comment)

The Newspaper: Daunting Demise or Dawn of New Day?

Fri, Jul. 12, 2019

By Bronwyn Wallace

Bronwyn WallaceThe heart-breaking story of the demise of newspapers focuses on the medium and not the messengers, overlooking the surge in storytelling that constitutes a communications renaissance. (1 reader comment)

Branson Bullish on Space, Branding; Trump Topples UK Ambassador; Amazon's Alexa Makes House Calls

Thu, Jul. 11, 2019

By Kevin McCauley

Richard BransonRichard Branson gives ringing endorsement of the power of branding as he gears up space tourism venture for NYSE... Donald Trump humbles UK as he topples its ambassador and incoming prime minister Boris Johnson completes job by throwing him under a bus… Do you really want to let Amazon's Alexa virtual assistant know that you suffer from migraines?

Team Trump Muzzles US Diplomat

Wed, Jul. 10, 2019

By Kevin McCauley

Kurt TongTeam Trump muzzles US diplomat, who planned to criticize China for crackdown on pro-democracy advocates in Hong Kong, as president seeks to curry favor with Chinese in hope to end trade war that he started. (1 reader comment)

Reeling in Big Brother

Tue, Jul. 9, 2019

By Kevin McCauley

Facial RecognitionFight for the Future, digital rights group, today launched to call for a federal ban on the use of facial recognition surveillance. FBI and ICE are already watching you. (1 reader comment)

Why PR and Marketing Strategies Must Be Integrated

Mon, Jul. 8, 2019

By Tommy Morgan

Tommy MorganWith an increased focus on customer experience comes further blurring of the lines between traditional owned, earned, and paid media, which has elevated expectations of public relations campaigns to produce marketing outcomes.

The Real Meaning of Independence Day

Wed, Jul. 3, 2019

By Robert Dilenschneider

Robert DilenschneiderTake a moment in these challenging times to reflect on the significance of Independence Day, since how we handle the period ahead as we move toward the 2020 election will define the long-term future so important to our nation.

Greening of Chubb's Greenberg

Mon, Jul. 1, 2019

By Kevin McCauley

Evan GreenbergIf he gets tired of the insurance business, Chubb Group CEO Evan Greenberg should consider a job at the Environmental Defense Fund or in the post-Trump Environmental Protection Agency.

Trump Pal Putin Calls Western Democracies 'Obsolete'

Fri, Jun. 28, 2019

By Kevin McCauley

Vladimir PutinPresident Trump today boasted of his "terrific" meeting with Vladimir Putin at the G20 Summit in Osaka, Japan, a day after the Russian leader attacked "liberalism," which is the foundation of western democracies, as "obsolete." (1 reader comment)


Apple Tips its Cap to Orwell's '1984'

Thu, Jun. 27, 2019

By Kevin McCauley

Apple AdApple has come a long way from its classic Super Bowl ad that promised "1984 won't be like 1984." It needs to update that pitch to "2019 is like 1984," thanks to the mini iPhone telescreens that Americans carry everywhere.