PR & Marketing Communications News

Last Updated: Sat., Dec. 14, 2019 @ 4:34 pm

Category: PR CommentaryReturn to Latest News

FBI Needs PR

Sat, Dec. 14, 2019

By Rene Henry

FBIThe FBI needs PR as Hollywood releases three movies based on true events that negatively portray the federal law enforcement agency.

Green Activist Greta Thunberg's PR Fallback

Fri, Dec. 13, 2019

By Kevin McCauley

Greta ThunbergIf a career in environmental activism doesn't pan out, 16-year-old Greta Thunberg might take a crack at PR. She knows spin or greenwashing when she sees it. (1 reader comment)

US Military Loves Vlad

Tue, Dec. 10, 2019

By Kevin McCauley

VladVladimir Putin's disinformation and propaganda campaign has improved the image of Russia among members of the US military... President Trump ranks as PR's biggest winner, loser of 2019... WPP's GroupM sees a solid year for advertising spending in 2020, sparked by Olympics, presidential campaigns and rise of new video streaming services.

Peloton Gets in Some Super Spinning

Fri, Dec. 6, 2019

By Kevin McCauley

PelotonPeloton Interactive's spokesperson says the company's Christmas ad in which a husband shocks his wife with a stationary bike truly "celebrates" the fitness and wellness journey. Shouldn't the person "gifted" with the $2,245 bike be the one who decides whether or not to embark upon the fitness and wellness journey? (1 reader comment)

What Bulls on Wall Street?

Thu, Dec. 5, 2019

By Kevin McCauley

BullDespite Wall Street's record performance, only 40 percent of likely voters know the stock market has chalked up a gain in 2019. That's not good news for president Trump. (1 reader comment)

Great Unemployment Rate, Lousy Jobs

Tue, Dec. 3, 2019

By Kevin McCauley

Trump JobsHey brother, can you spare a dime? President Trump has fallen far short of his goal of creating good American jobs, according to research from the Brookings Institution... It's getting hot in here. Companies have been put on notice to improve their climate warming disclosures... Healthcare lobbyists gear up to combat "Medicare for All," "public option." Blitz will make famous Harry and Louise ads look like a walk in the park. (2 reader comments)

Trump Reaches Out to 'Crooked Hillary's' PR Guru

Wed, Nov. 27, 2019

By Kevin McCauley

Mark PennDonald Trump may have trashed "Crooked Hillary" throughout his presidential campaign but that didn't stop him from reaching out to her media guru, Mark Penn. (3 reader comments)

South Dakota Meth Campaign Ignites Debate

Tue, Nov. 26, 2019

By Ronn Torossian

South DakotaSouth Dakota’s recent campaign to fight methamphetamine addiction has gotten a lot of attention on social media platforms in the last week. State officials say that’s the whole point.

Apple CEO Cook Enters Trump's World of 'Fake News'

Fri, Nov. 22, 2019

By Kevin McCauley

Tim CookApple CEO Tim Cook took part in Donald Trump's world of "fake news" during the president's Nov. 20 "opening" of the Austin factory that has been making Apple products for the last six years.

Porter Novelli's CMS Headache

Thu, Nov. 21, 2019

By Kevin McCauley

Seema VermaPorter Novelli may need a check-up following reports that subcontractors on its big Centers for Medicare and Medicaid Services account focused attention of buffing image of CMS head... Hats off to Chick-fil-A for ending funding for anti-LGBTQ groups as chicken chain moves into more liberal enclaves.

Facebook Takes Steps to Publicly Police Platform

Mon, Nov. 18, 2019

By Ronn Torossian

Ronn TorossianIn response to criticism, social media networks are finally beginning to take responsibility for the content posted by users to their platforms. (1 reader comment)

Hats Off to Donald Trump Jr.

Fri, Nov. 15, 2019

By Kevin McCauley

Triggered by Donald Trump Jr.Congratulations to Donald Trump Jr. for making the New York Times best-seller list as "Triggered: How the Left Thrives on Hate and Wants to Silence Us" debuts as No. 1. The tally, though, may have been rigged... Impeachment talk isn't expected to ruin many Thanksgiving dinners, according to poll released today by Bospar tech PR firm. (1 reader comment)

Accenture Makes Marketing A-Team; Jared Kushner's Boneheaded PR Idea

Thu, Nov. 14, 2019

By Kevin McCauley

Jared KushnerManagement consultant Accenture officially joins marketing communications A-team by snatching Kimberly-Clark's baby/childcare business from WPP's Ogilvy... Jared Kushner comes up with the boneheaded PR idea to put webcams on Great Wall of Trump to chart construction progress... Congressional commission 'impeaches' China president Xi Jinping

US Must Lead Fight for Internet Freedom

Tue, Nov. 12, 2019

By Kevin McCauley

Freedom HouseSocial media, "once a liberating technology has become a conduit for surveillance and electoral manipulation," according to Freedom House's "Freedom of the Net 2019" report.

On This Veterans Day 2019

Mon, Nov. 11, 2019

By Robert Dilenschneider

DilenschneiderThroughout our history, service men and women have protected the values and liberties that this nation was built on. And they continue contributing to American society far beyond their time on active duty. (1 reader comment)

Public Impeachment Hearings Will Be Must-See TV

Wed, Nov. 6, 2019

By Kevin McCauley

TrumpPublic hearings of Donald Trump's impeachment inquiry set for next week will hike public support for the process... Civil unrest and political instabliity are toughest crisis situations in the global travel market, according to the World Travel & Tourism Council. (1 reader comment)

Can the Media be Saved?

Mon, Nov. 4, 2019

By Jon Gingerich

Jon GingerichIt’s hard to imagine the state of the U.S. media getting worse than it currently is. And yet, something tells me we’ll find ourselves surveying new lows next year. (3 reader comments)

Sports, Politics Meet at World Series

Mon, Nov. 4, 2019

By Ronn Torossian

Ronn TorossianHow the World Series turned into an unexpected testing ground for political advertising messages. (1 reader comment)

Twitter's Dorsey Scores PR Gold

Fri, Nov. 1, 2019

By Kevin McCauley

Twitter logoTwitter chief Jack Dorsey scored PR gold with his Oct. 30 decision to ban political advertising on his platform. And then there is Facebook's Mark Zuckerberg... (1 reader comment)

Howard Rubenstein to Peter Luger's 'PR Rescue?'

Wed, Oct. 30, 2019

By Kevin McCauley

Peter Luger steakhousePR people shouldn’t fret too much over the reputational hit suffered by iconic Peter Luger Steakhouse, which received a blistering zero-star review yesterday by New York Times restaurant critic Pete Wells. Howard Rubenstein and his team may be on the way. (1 reader comment)

The AI Hype is Real: Three Ways to Break Through the Noise

Wed, Oct. 30, 2019

By Joe Ferrary

Joe FerraryAs you work to uncover unique AI storylines and highlight them through placements with relevant AI reporters, collaborations with industry influencers, or via creative campaigns on digital channels, it’s helpful to understand the key trends leading reporters are covering in this space daily.

Facebook Staffers Put Zuckerberg on Notice

Mon, Oct. 28, 2019

By Kevin McCauley

Mark ZuckerbergFacebook staffers put CEO Mark Zuckerberg on notice for allowing political advertising filled with misformation on the platform... The Securities and Exchange Commission is set to deal a blow to both shareholder democracy and financial PR firms... Stephanie Grisham challenges Sean Spicer for crown of worst White House press secretary ever.