Media Training: Then and Now
Thu, Jul. 12, 2018
By Ken Scudder
How the media training profession has changed in the last quarter-century.
| Category: PR Commentary | Return to Latest News |
How the media training profession has changed in the last quarter-century.
Democrats need to accept the fact that Brett Kavanaugh will be confirmed Supreme Court Justice. Case closed. A messy confirmation fight would hurt their chance of winning back the House. (3 reader comments)
We’ve come a long way in the last five decades. The public relations industry has been there every step of the way, and due to its ability to empower relationships among people and the institutions that serve them, has played a vital role throughout all this change. And the next half-century promises to be even more transformational.
The fake news phenomenon underscores the importance for businesses and celebrities to monitor the web and catch misinformation about their brand before it spreads.
Several services on the market today are promising companies that they can now do their own PR, but these fill-in-the-blanks solutions miss the mark on what a true public relations campaign can offer, and echo the oft-repeated truism that there’s no alternative for hiring a professional. (1 reader comment)
As PR ponders its future, traditional media platforms have suddenly become a major influence once again, underscoring the adage that the more things change, the more they remain the same. (1 reader comment)
Digital technology has impacted how we work more than any technological development since the Gutenberg printing press. But the use of this technology is still a work in progress, and has presented unintended consequences that have the potential to adversely affect society on a global scale. (2 reader comments)
Lacoste has switched up its iconic logo for a line of specialty shirts in a bid to spread awareness for a cause that helps endangered wildlife. (1 reader comment)
The relationship between PR practitioners and the media has changed dramatically over the years. Unfortunately, some of these changes haven’t been for the better. (2 reader comments)
Will president Trump give the Carrier treatment to Harley-Davidson, which he hailed as a "true American icon and one of the greats," for shifting US jobs overseas? (2 reader comments)
PR people should be very alarmed at the torrent of lies and deceit that are at the heart of Donald Trump's war on facts. (4 reader comments)
The new L.A. Times owner announced that he’s appointed a veteran New York journalist to oversee the publication and restore its former glory. That move could prove to be a mistake. (1 reader comment)
Donald Trump's Duluth rally last night was just the latest example of the president's almost pathological narcissism that should concern supporters and opponents alike. (6 reader comments)
Steve Schmidt, John McCain’s former campaign manager, quits Republican party over Donald Trump’s child separation policy, which he connects to the worst abuses of humanity in US history. (3 reader comments)
The biggest takeaway from the Martin Sorrell mess at WPP is that a corporate board must be held accountable for the actions of a CEO, even if that person launched the company and served as its driving force. (3 reader comments)
The frowned-upon practice of reporters developing intimate relationships with their sources is widespread, and has arguably become more common in an exclusive-driven news environment. (1 reader comment)
"Fake news" is misinformation or something that is purposely flat-out wrong. Journalism doesn't do "fake news." Politicians pushing an agenda do.
Loose cannon Rudy Giuliani enjoys a 29 percent favorability rating, which is down from 57 percent since last February. His unfavorable rating has doubled to 44 percent. Why is he hanging around Team Trump? (6 reader comments)
New York real estate wheeler-dealer and erstwhile international diplomat Donald Trump has no idea how he has been suckered into the Singapore summit by PR savvy Kim Jung-un. (7 reader comments)
Hopie, we miss you because you might have been the only person to persuade Donald Trump that more important matters—NAFTA, North Korea preparation, immigration, trade wars or shooting wars—await his limited attention, rather than wasting time on impromptu "patriotism" events on the South Lawn of White House. (8 reader comments)
Trump overplays his hand by cancelling photo-op with Super Bowl champion Philadelphia Eagles. Hell hath no fury like a Philly sports fan scorned. (1 reader comment)
Despite a New York Times claim, PR people who think they are protected under attorney-client privilege do so at their own peril. Court rulings on attorney-client privilege for PR advice are all over the place, with judges making opposite rulings within six months of each other. (2 reader comments)
Donald Trump believes veterans who died fighting for America would be "very happy and proud" of his achievements on this Memorial Day and presumably every day. (2 reader comments)
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