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PR & Marketing Communications News

Last Updated: Mon., Mar. 1, 2021 @ 5:42 pm

Category: PR CommentaryReturn to Latest News

Team Trump Spins American History

Tue, Jan. 19, 2021

By Kevin McCauley

Trump REportTeam Trump issues history report that equates progressive movement with facism and trashes civil rights struggle for leading to "group rights" and "identity politics."... TC Energy heaves Hail Mary PR pass downfield in desperate bid to salvage the Keystone XL pipeline. It falls incomplete.


Let No Good Deed Go Unpromoted

Mon, Jan. 18, 2021

By Kevin McCauley

Salvation ArmyRubenstein PR touts its clothing drive and doughnut giveaway... Marina Maher Communications introduces the "powerhouse" gang.

Trust in Media to Rise as "Mr Fake News" Exits

Thu, Jan. 14, 2021

By Kevin McCauley

Trump TwitterLook for an upswing in trust in media as the Twitter-less “Mr. Fake News” mercifully fades from the national scene… HSBC scored environmental PR points but now faces pressure to spell out how it plans to make good on its net zero carbon emissions promise… US Chamber of Commerce kicks off PR campaign to pressure politicos on infrastructure.


Unite Country, Fight COVID-19, Say GOP Hypocrites

Wed, Jan. 13, 2021

By Kevin McCauley

Kevin McCarthyUnite the country, fight COVID-19, rather than impeach Trump, say GOP hypocrites... VOA reporter punished for daring to ask thin-skinned Mike Pompeo question about our trashed global reputation in wake of Capitol Hill riot... Rogue White House science & technology report blames sun for global warming.

Let's Call It What It Is

Fri, Jan. 8, 2021

By Kevin McCauley

CapitolLet’s stop using the bland, weaselly word “events” when issuing statements to comment on abominable activities such as the 9/11 terror attacks and the January 6 ransacking of the US Capitol.


When Predicting Change, There’s a T.H.E.M.E.

Fri, Jan. 8, 2021

By Paul Oestreicher

Paul OestreicherThe Trump presidency can teach us a few lessons about when it's possible to predict that a situation or person can change, and when it's time to just move on.

FBI Should Haul Trump in for Questioning

Thu, Jan. 7, 2021

By Kevin McCauley

CapitolThe FBI wants tips on who instigated the DC riots. It should haul in the fella at 1600 Pennsylvania Ave for questioning... Almost half of Americans want VP Pence to invoke the 25th Amendment... George W. Bush soars. Ted Cruz crashes... Newt Gingrich just won't go away... Facebook's Mark Zuckerberg makes good PR move.


Three Weeks On, Where’s the Beef?

Wed, Jan. 6, 2021

By Bill Huey

ModernaThe COVID vaccination program is shaping up as a textbook case of the worst offense in marketing: Creating demand that you aren’t prepared to meet.

Trump Wants Credit for Fauci

Tue, Jan. 5, 2021

By Kevin McCauley

Anthony FauciTrump wants credit for Fauci... New York Stock Exchange readies for Joe Biden era... Republicans admit Electoral College victory is only way they can win presidency.


Recapping 2020 in the World of PR

Thu, Dec. 31, 2020

By Kevin McCauley

20202020 rocked the communications community as the COVID-19 crisis triggered cuts in client spending, restructuring of PR/ad firms, layoffs and the shift to working from home. Here are some of the highlights and lowlights covered by O’Dwyer’s in 2020.

The Holiday Season 2020

Thu, Dec. 24, 2020

By Robert Dilenschneider

DilenschneiderThis holiday season, in which people around the world are celebrating Hanukkah, Christmas, Kwanzaa and the beginning of a New Year, will be filled with mixed emotions.

Biden Gets Off to Fast PR Start

Fri, Dec. 18, 2020

By Kevin McCauley

BidenWhat does Russia have on Trump? He goes AWOL as Russia launches cyber-Pearl Harbor attack on US government agencies. Good thing Biden is waiting in the wings... Biden won the election "because he acted presidential in the absence of one," says his campaign manager Jen O'Malley Dillon.


WPP Chief Read Plays Santa Claus

Thu, Dec. 17, 2020

By Kevin McCauley

Mark ReadWPP chief Mark Read urges investors to fasten their seat belts in 2021... Robinhood, a PR star of the pandemic, may turn out to be more of a shooting star... Still-at-home for the holidays as Americans bunker down.

COVID Economy Presents Unprecedented Risk for NYC

Thu, Dec. 17, 2020

By Michael Kempner

Michael KempnerAs we continue to battle the spread of the virus and safeguard public health, New York faces another looming crisis: the worst economic conditions in the city since the 1970s.

Let's Go Cleveland Buckeyes

Tue, Dec. 15, 2020

By Kevin Foley

Kevin FoleyThe Cleveland Indians would be wise to adopt the name of the Buckeyes, the Negro League baseball team that played in the city from 1942 until 1950.

2021 Digital Marketing Trends

Mon, Dec. 14, 2020

By Ronn Torossian

Ronn TorossianThe increase in eCommerce traffic brought on by the COVID-19 pandemic is encouraging to digital marketers, but understanding how to leverage that knowledge is a different matter.