The Inside News of PR & Marketing Communications

Last Updated: Mon., Jul. 22, 2019 @ 2:58 pm

Category: PR CommentaryReturn to Latest News

Remembering D-Day 75 Years Later

Thu, Jun. 6, 2019

By Kevin Foley

Kevin FoleyToday, June 6, marks the 75th anniversary of the D-day invasion, which we reverently remember as the beginning of the end of Hitler’s brutal reign in Europe. We owe the few living veterans of that battle, along with those who died on the beaches, and those who survived the war but are gone now, a debt of gratitude we can never repay. (2 reader comments)

Translating Tech PR for the French Market

Wed, Jun. 5, 2019

By Ghislain d'Andlau

Ghislain d'AndlauOver the past few years, the French technology ecosystem has witnessed exponential growth. Investing in a proper communications campaign for France will ensure that you can make your voice heard in an oversaturated market.

What Mailchimp Changes Mean for Digital Marketing

Mon, Jun. 3, 2019

By Ronn Torossian

Ronn TorossianEmail marketing service Mailchimp is expanding its platform to provide a full suite of marketing services, signaling a shift within the digital marketing landscape. (2 reader comments)

Mueller Time Would Make Compelling Congressional TV

Thu, May 30, 2019

By Kevin McCauley

Robert MuellerRobert Mueller may not have the most dyanamic personality but nationally televised Congressional hearings featuring the now former special counsel telling Americans what is in his Report would be must-see TV and a huge public service. (4 reader comments)

Facebook Shoots Itself in Foot, Again

Tue, May 28, 2019

By Kevin McCauley

Nancy PelosiFacebook didn't need another headache, especially one created by a top executive's crazy defense of the social media site's decision to keep the infamous doctored video of Nancy Pelosi appearing drunk in distribution on its platform. (1 reader comment)

Memorial Day: A Moment to Praise, Think and Remember

Mon, May 27, 2019

By Robert Dilenschneider

Robert DilenschneiderAs we celebrate Memorial Day, barbecues and the start of summer, let us take a moment to remember the true meaning of this day and those who gave their lives for our enduring freedom.

PR Gold Awaits Bernie Sanders at Walmart

Thu, May 23, 2019

By Kevin McCauley

Bernie SandersJoe Biden's decision to enter the Democratic presidential sweepstakes has torpedoed the campaign of former frontrunner Bernie Sanders. Walmart could rejuvenate the Vermont Senator's run.

Noses On! Red Nose Day and the Power of Partnerships

Thu, May 23, 2019

By Brad MacAfee

Brad MacAfeeComic Relief USA's Red Nose Day, which fights child poverty, is a prime example of how companies can join together and elevate each other's strengths in the pursuit of a worthwhile cause.

Buttigieg Meets Alfred E. Neuman

Wed, May 22, 2019

By Kevin McCauley

MadDemocratic presidential hopeful Pete Buttigieg is no Alfred E. Neuman, the freckle-faced, gap-toothed grinning idiot kid who is cover boy of Mad Magazine. He should pick up a copy of the bi-weekly. (1 reader comment)

Boeing Flunks Apology Tour

Tue, May 21, 2019

By Paul Oestreicher

Paul OestreicherAs the Boeing crisis drags on, the matter in which the company is communicating—or not—has become its own news story. Boeing gets an "F" in my 6 A’s of Apology model.

China Censors CBS

Fri, May 17, 2019

By Matthew Billy

Matthew BillyCBS censors an episode of "The Good Fight" in what seems to be an effort to stay on the good side of an increasingly contentious Chinese government.

Trump Calls It Right on the 'Christchurch Call'

Thu, May 16, 2019

By Kevin McCauley

ChristchurchThough it’s a little rich to call Donald Trump a champion of the free press, he got it right in declining to sign the “Christchurch Call” agreement that is intended to curtail online extremism. The US shouldn't get into the extremist content regulation game.

PR Firms Should Snuff Out Big Tobacco's Smoke-Free Play

Tue, May 14, 2019

By Peter Finn

Peter FinnPR firms representing the tobacco industry's effort to rebuild its tattered reputation around “a smoke-free future” are just trading one health risk for another, according to Peter Finn, CEO of Finn Partners, a member of the Quit Big Tobacco campaign.

FH Gets Bum Rap for Monsanto Dossier

Tue, May 14, 2019

By Kevin McCauley

FleishmanHillardFleishmanHillard has been suspended by Bayer for compiling a dossier of journalists, politicos and scientists who expressed concerns about its Monsanto unit's Roundup weed-killer. The Omnicom unit was just doing what PR firms are supposed to do: gather intelligence.

Kudos to Kudlow

Mon, May 13, 2019

By Kevin McCauley

Larry KudlowLarry Kudlow, White House economic adviser, screws up some courage to challenge president Trump's fantasy that China, not American consumers, will pay for his tariffs. Other advisors need to challenge the president's whoppers before it's too late.

Straight Path to Success Not Necessary

Thu, May 9, 2019

By Thomas Butler

Thomas ButlerThe route most of us take to get where we are in the professional communications world doesn’t necessarily move in a straight line.

Trump Shoots Himself in the Foot

Tue, May 7, 2019

By Kevin McCauley

TrumpJust when Donald Trump's approval rating ticked upward, he decided to tick off the Chinese with his reckless tariff threat that sent the stock market tumbling and shudders down the spines of US importers, manufacturers, farmers and consumers. Trump's policy of governing by chaos is bound to catch up to him.

We Are Begging You, Mr. President

Fri, May 3, 2019

By Kevin McCauley

Trump TwitterConservatives, moderates, progressives, socialists, communists and the apolitical join hands and beg president Trump to lose his Twitter account because his tweets hurt himself and America's standing in the world.

Drop the ‘Socially Conscious’ Brand Act

Wed, May 1, 2019

By Jon Gingerich

Jon GingerichIt’s only a matter of time until consumers grow cynical about the overplayed strategy of the socially-conscious brand, and get the sneaking suspicion that many Corporate Social Responsibility initiatives today are just empty advocacy platitudes in a bid to drive awareness.

Stock Market Melt-Up May Shift to Meltdown

Tue, Apr. 30, 2019

By Kevin McCauley

Sock PuppetEnjoy the stock market "melt-up" when bullishness is divorced from fundamentals and anxious equity buyers chase returns by jumping on the momentum-fueled bandwagon, but remember the heady days of the dot.com bubble when Pets.com (and its sock puppet mascot) became Pets.gone.