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Manual research remains the most common way PR pros discover new media contacts, according to a global survey that asked how PR pros source and manage their media contacts lists.
Congressman Jim Banks introduced a bill today that mandates warning labels on social media from countries deemed a national security risk to the US. (1 reader comment)
Fake news related to the coronavirus pandemic is everywhere online. Here’s how brands can respond.
Marketers who use social media to reach target audiences should take a closer look at how their brands align with demographics across various social platforms.
Americans widely distrust social media sites as a source for political and election news, according to a Pew Research Center report.
Internet Association CEO Michael Beckerman is leaving his post at the trade group to join TikTok social media platform on Feb. 29.
A growing number of people are beginning to realize that we’ve lost control over what role technology was supposed to play in our lives. (2 reader comments)
Political parties or governments in 70 countries relied on misinformation to shape domestic public opinion in 2018, according to a study by Oxford University. Seven countries used social media to engage in foreign influence activities. (1 reader comment)
A recent Pew Research Center study offers some unique insights into the behaviors of Twitter users for digital marketers.
Americans agree that “fake news” is a problem that negatively impacts their opinions of social media networks, but few are willing to change their social media habits, perhaps because most remain confident in their ability to spot fake news, according to a recent survey.
New research suggests that flagging phony news items with a warning label could be one of the most effective ways social media networks can combat the spread of misinformation online. (1 reader comment)
According to a recent report, Facebook influences consumer buying decisions more than the top seven competing social media platforms combined.
Corporate reputation management teams do not understand the influence and potential threat posed by "fringe social platforms," which shape public discourse, derail brand narratives and trigger crises.
Public opinions, private data and Twitter’s proposed flagging policy.
The total daily time Americans spent on social media networks took a dip last year, the result of Facebook users now spending less time on that platform, according to a recent eMarketer analysis. (2 reader comments)
The popularity of Instagram will account for a growing share of social media's future growth, according to a May eMarketer forecast.
Marketers have increased spending on social media advertising by more than 25 percent in the last year, according to a recent report.
Britain's Queen Elizabeth is looking to hire a digital communications officer to "find new ways to maintain her image in the public eye and the world stage," according to a job listing put out by Buckingham Palace. Job comes with free lunch.
Facebook Stories passed a major user milestone this week, a lone bright spot as the social media giant continues to face ongoing PR woes.
A strong Instagram presence should be a central part of every firm’s marketing strategy, but producing a steady stream of content is a challenge many agencies face.
According to a recent survey, many small businesses in the U.S. still aren’t convinced that a social media presence is something they need. (2 reader comments)
Social media is a great platform, but recent events prove that it shouldn’t be the only medium brands use to engage with consumers.
More small businesses are now bypassing traditional reputation management services and relying on social media to monitor their online reputation, according to a recent survey.
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