Why Things Don't Go Viral Anymore
Thu, Aug. 9, 2018
By Todd Barrish
Few events seem to get the traction and attain the staying power they once did. Here’s what that means for PR.
| Category: Social Media | Return to Latest News |
Few events seem to get the traction and attain the staying power they once did. Here’s what that means for PR.
Weber Shandwick has acquired That Lot, social creative shop in London that was founded by British comedian David Schneider, writer David Levin and managing director David Beresford.
Changes in Facebook’s algorithms have caused Google to overtake the social media giant as the number-one traffic referrer to online articles, according to a new report.
Nearly half of Facebook users in the U.S. cited privacy concerns as the reason why they’re now sharing less content on social media than previously, according to a recent survey.
How communication pros can leverage chatbots in their arsenal of storytelling and strategic communications tools.
Despite suffering from a massive trust setback in the last year, small businesses still recognize social media’s value as a marketing tool and its ability to engage and successfully reach audiences.
In the wake of the Cambridge Analytica scandal, a new survey suggests fewer consumers feel comfortable about the prospect of third-party app developers acquiring and sharing their personal information. (2 reader comments)
Two-thirds of Americans professed that they still like Facebook, yet more than half admitted they no longer trust the platform, according to a recent poll on Americans’ perceptions of tech companies. (1 reader comment)
Are your influencer campaigns producing the kinds results your brand deserves? If not, it’s time to shake things up.
How to effectively tie broadcast and social campaign elements together for optimum results.
The influx and impact of emerging channels and platforms has changed communication’s core tenets, challenging PR professionals to expand their efforts and pivot in their strategies to deliver ROI and engagement for their clients.
Facebook was thrown into a major crisis after a Trump-linked political firm harvested the unauthorized personal data of millions of the site’s users. As the scandal kicks off a debate surrounding the role Internet platforms have in keeping their users’ data safe, it becomes a meditation on our behaviors in the digital realm as well. (5 reader comments)
Facebook’s latest scandal has left stock prices plummeting, its users feeling exploited and the media turning against the once-loved social media giant, setting the stage for its inclusion to the history books alongside every disgraced company before it.
Despite Facebook’s recent attempts to downsize the prevalence of divisive content on its platform, a recent study finds that reporters working for hyper-partisan outlets still drive the largest audience engagements on the social media site.
All evidence suggests that the recent changes to Facebook’s news feed have occurred because the site's going all-in on live video. Here’s how PR agencies can adjust to this evolution. (1 reader comment)
Facebook is shedding young users fast, with messaging app Snapchat now accounting for an increasing amount of that migration, according to a recent report. (1 reader comment)
Five ways to bring back life to your long-neglected LinkedIn profile. (2 reader comments)
Supporters of President Trump and hard-right conservatives are far more likely to share fake news stories via social media than any other political group, according to a new study published by Oxford University. (1 reader comment)
PR pros should embrace the future by paying attention to a few trends that may increase visibility push your agency’s bottom line in the new year.
The fake news phenomenon has evolved beyond phony Internet stories to afflict the digital marketing realm as well, damaging consumers’ already plummeting trust in digital media and leaving industry professionals at a loss for what can be done to solve the problem. (2 reader comments)
According to a recent report, Instagram has now become the top social media channel for online influencer marketing. (1 reader comment)
Engaging with social media may well be one of the keys to success as a CEO, according to "The Social CEO" report released today by Ruder Finn. Find your "voice" on social media, says RF CEO Kathy Bloomgarden.
The food and beverage industry is huge, but there are some companies making a bigger mark for their brand than others on social media platforms. (2 reader comments)
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