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PR & Marketing Communications News

Last Updated: Thu., Jan. 23, 2020 @ 5:30 pm

Category: Social MediaReturn to Latest News

2020 Prediction: Disconnection

Mon, Dec. 30, 2019

By Jon Gingerich

Jon GingerichA growing number of people are beginning to realize that we’ve lost control over what role technology was supposed to play in our lives. (2 reader comments)

70 Nations Use Social Media Disinformation to Shape Public Attitudes

Fri, Sep. 27, 2019

By Kevin McCauley

Cyber TroopPolitical parties or governments in 70 countries relied on misinformation to shape domestic public opinion in 2018, according to a study by Oxford University. Seven countries used social media to engage in foreign influence activities. (1 reader comment)

A Deep Dive Into U.S. Twitter Users

Mon, Sep. 23, 2019

By Ronn Torossian

Ronn TorossianA recent Pew Research Center study offers some unique insights into the behaviors of Twitter users for digital marketers.

Fake News Unlikely to Deter Social Media Use

Thu, Sep. 5, 2019

By Jon Gingerich

Fake newsAmericans agree that “fake news” is a problem that negatively impacts their opinions of social media networks, but few are willing to change their social media habits, perhaps because most remain confident in their ability to spot fake news, according to a recent survey.

Warning Labels May Discourage Spread of ‘Fake News’

Fri, Aug. 23, 2019

By Jon Gingerich

fake newsNew research suggests that flagging phony news items with a warning label could be one of the most effective ways social media networks can combat the spread of misinformation online. (1 reader comment)

The Rise of Fringe Social Platforms

Fri, Jul. 26, 2019

By Ebonie Newman

Ebonie NewmanCorporate reputation management teams do not understand the influence and potential threat posed by "fringe social platforms," which shape public discourse, derail brand narratives and trigger crises.

The Right to Be Wrong

Tue, Jul. 23, 2019

By Michael Priem

Michael PriemPublic opinions, private data and Twitter’s proposed flagging policy.

Social Media Engagement Down as Facebook Use Declines

Mon, Jun. 17, 2019

By Jon Gingerich

FacebookThe total daily time Americans spent on social media networks took a dip last year, the result of Facebook users now spending less time on that platform, according to a recent eMarketer analysis. (2 reader comments)

Instagram Drives Social Engagement

Tue, May 28, 2019

By Jon Gingerich

InstagramThe popularity of Instagram will account for a growing share of social media's future growth, according to a May eMarketer forecast.

Social Ad Spends Continue Upward Climb

Wed, May 22, 2019

By Jon Gingerich

Social MediaMarketers have increased spending on social media advertising by more than 25 percent in the last year, according to a recent report.

Queen Elizabeth Wants Social Media Help

Fri, May 17, 2019

By Kevin McCauley

QE2Britain's Queen Elizabeth is looking to hire a digital communications officer to "find new ways to maintain her image in the public eye and the world stage," according to a job listing put out by Buckingham Palace. Job comes with free lunch.

Facebook Stories Hits 500 Million Mark

Mon, Apr. 29, 2019

By Ronn Torossian

Ronn TorossianFacebook Stories passed a major user milestone this week, a lone bright spot as the social media giant continues to face ongoing PR woes.

Spicing Up Any Instagram Feed

Mon, Apr. 22, 2019

By Ronn Torossian

Ronn TorossianA strong Instagram presence should be a central part of every firm’s marketing strategy, but producing a steady stream of content is a challenge many agencies face.

Nearly 40% of Small Businesses Avoid Social Media

Fri, Mar. 29, 2019

By Jon Gingerich

social mediaAccording to a recent survey, many small businesses in the U.S. still aren’t convinced that a social media presence is something they need. (2 reader comments)

30% Interact on Social Media 10 Times or More Daily

Mon, Jan. 21, 2019

By Jon Gingerich

social mediaNearly half of U.S. social media users post content to their social channels daily, and nearly a third interact via social media in some manner more than 10 times a day, according to a recent survey.

Seniors Most Likely to Share Fake News

Thu, Jan. 10, 2019

By Jon Gingerich

senior cellphoneFacebook users ages 65 and older were nearly seven times more likely to share links to fake news sites than those ages 18-29, according to a new Princeton/NYU study. (1 reader comment)

Facebook Ad Revenue Falls

Mon, Dec. 17, 2018

By Jon Gingerich

SMI - Standard Media IndexFacebook saw ad revenue gains of only 16 percent in Q3, about half the growth the social giant exhibited during the first two quarters of the year. (2 reader comments)

BuzzFeed Publishes Definers’ Facebook Research

Mon, Dec. 3, 2018

By Jon Gingerich

Freedom From FacebookBuzzFeed on Dec. 1 published a document detailing Facebook’s relationship with Definers Public Affairs, the Washington D.C.-based research firm the social media giant allegedly hired to link a high-profile anti-Facebook campaign to billionaire philanthropist George Soros. (1 reader comment)

Facebook Dumps Definers PA

Thu, Nov. 15, 2018

By Kevin McCauley

Matt RhoadesFacebook has cut ties with Definers Public Affairs following a New York Times report of an effort to discredit anti-Facebook protesters by linking them with George Soros.