The Inside News of PR & Marketing Communications

Last Updated: Wed., Apr. 24, 2019 @ 12:34 pm

Category: Social MediaReturn to Latest News

Spicing Up Any Instagram Feed

Mon, Apr. 22, 2019

By Ronn Torossian

Ronn TorossianA strong Instagram presence should be a central part of every firm’s marketing strategy, but producing a steady stream of content is a challenge many agencies face.

Nearly 40% of Small Businesses Avoid Social Media

Fri, Mar. 29, 2019

By Jon Gingerich

social mediaAccording to a recent survey, many small businesses in the U.S. still aren’t convinced that a social media presence is something they need. (2 reader comments)

30% Interact on Social Media 10 Times or More Daily

Mon, Jan. 21, 2019

By Jon Gingerich

social mediaNearly half of U.S. social media users post content to their social channels daily, and nearly a third interact via social media in some manner more than 10 times a day, according to a recent survey.

Seniors Most Likely to Share Fake News

Thu, Jan. 10, 2019

By Jon Gingerich

senior cellphoneFacebook users ages 65 and older were nearly seven times more likely to share links to fake news sites than those ages 18-29, according to a new Princeton/NYU study. (1 reader comment)

Facebook Ad Revenue Falls

Mon, Dec. 17, 2018

By Jon Gingerich

SMI - Standard Media IndexFacebook saw ad revenue gains of only 16 percent in Q3, about half the growth the social giant exhibited during the first two quarters of the year. (2 reader comments)

BuzzFeed Publishes Definersí Facebook Research

Mon, Dec. 3, 2018

By Jon Gingerich

Freedom From FacebookBuzzFeed on Dec. 1 published a document detailing Facebook’s relationship with Definers Public Affairs, the Washington D.C.-based research firm the social media giant allegedly hired to link a high-profile anti-Facebook campaign to billionaire philanthropist George Soros. (1 reader comment)

Facebook Dumps Definers PA

Thu, Nov. 15, 2018

By Kevin McCauley

Matt RhoadesFacebook has cut ties with Definers Public Affairs following a New York Times report of an effort to discredit anti-Facebook protesters by linking them with George Soros.

Twitter Flops in Fight Against Fake News

Mon, Oct. 8, 2018

By Jon Gingerich

Twitter80 percent of the Twitter accounts responsible for linking to fake news or conspiracy content during the 2016 election remain active today, according to a report recently released by the Knight Foundation. (1 reader comment)

Ritti to Disappear from Snap

Fri, Sep. 28, 2018

By Kevin McCauley

Mary RittiMary Ritti, VP-communications at social media's Snap Inc, is leaving the troubled company by the end of the year.

Younger Adults Reconsider Facebook

Wed, Sep. 5, 2018

By Jon Gingerich

FacebookAmericans, particularly younger adults, are putting some distance between themselves and Facebook, according to a Pew Research Center report. (1 reader comment)

What Marketers Should Know About Instagramís IGTV

Tue, Aug. 28, 2018

By Ronn Torossian

Ronn TorossianInstagram’s standalone video app, IGTV, offers new ways for marketers to experience the potential of video and interact with a key demographic of younger adults.

Why Things Don't Go Viral Anymore

Thu, Aug. 9, 2018

By Todd Barrish

Todd BarrishFew events seem to get the traction and attain the staying power they once did. Here’s what that means for PR.

Weber Shandwick Acquires That Lot

Mon, Jul. 16, 2018

By Kevin McCauley

That LotWeber Shandwick has acquired That Lot, social creative shop in London that was founded by British comedian David Schneider, writer David Levin and managing director David Beresford.

Google Overtakes Facebook for Referral Traffic

Fri, Jun. 8, 2018

By Jon Gingerich

GoogleChanges in Facebook’s algorithms have caused Google to overtake the social media giant as the number-one traffic referrer to online articles, according to a new report.

Facebook Users Sharing Less Content

Tue, Jun. 5, 2018

By Jon Gingerich

FacebookNearly half of Facebook users in the U.S. cited privacy concerns as the reason why they’re now sharing less content on social media than previously, according to a recent survey.

Small Businesses to Boost Facebook Investment in í18

Wed, May 16, 2018

By Jon Gingerich

Social mediaDespite suffering from a massive trust setback in the last year, small businesses still recognize social media’s value as a marketing tool and its ability to engage and successfully reach audiences.

Consumers Leery About Third-Party Data Access

Fri, Apr. 13, 2018

By Jon Gingerich

Privacy keyboard

In the wake of the Cambridge Analytica scandal, a new survey suggests fewer consumers feel comfortable about the prospect of third-party app developers acquiring and sharing their personal information. (2 reader comments)

Americans Like Facebook, Distrust Facebook

Wed, Apr. 11, 2018

By Jon Gingerich

Facebook Like & DistrustTwo-thirds of Americans professed that they still like Facebook, yet more than half admitted they no longer trust the platform, according to a recent poll on Americans’ perceptions of tech companies. (1 reader comment)