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Last Updated: Tue., Oct. 3, 2023 @ 4:40 pm

Category: Social MediaReturn to Latest News

Social Media Now Preferred Venue to Make Friends

Thu, Sep. 28, 2023

By Jon Gingerich

social mediaMany young people today now prefer social media platforms over face-to-face interactions for the purpose of making friends, according to a recent survey by livestreaming platform LiveMe.

Meta Still Dominates Social Media Landscape

Tue, Sep. 12, 2023

By Jon Gingerich

FacebookMeta-owned properties command the largest social media audiences worldwide and remain a go-to for people’s favorite social media activities, according to a recent report. But thanks to Gen Z, popular competing platforms are slowly beginning to edge them out.

Social Media Sites See Fewer Users

Fri, Jul. 21, 2023

By Jon Gingerich

Social media iconsDespite receiving a bump in recent sign-up activity at new sites such as Meta’s Threads, user growth across all social media platforms has slowed significantly in the last two years. According to a new report, those sites will see even fewer new users in the years to come.

Social Media Marketing Critical for Brand Success

Fri, Jun. 9, 2023

By Jon Gingerich

Sprout SocialA new report found business leaders almost universally acknowledge that social media is vital for their communications efforts. As a result, executives are making social media marketing a priority in their future investments.

Midweek Afternoons Best Post Time for TikTok

Wed, Jun. 7, 2023

By Jon Gingerich

Sprout SocialWhile midweek mornings are the best times for engaging with people on popular social media platforms such as Instagram, Facebook and Twitter, research by Sprout Social has found that afternoons are now the optimal times for posting on TikTok and Pinterest.

Twitter Ad Sales Tank

Mon, Jun. 5, 2023

By Jon Gingerich

TwitterTwitter’s advertising revenues in the U.S. plummeted 59 percent between April and May compared to a year prior, according to a report published today by the New York Times.

How to Navigate a Potential TikTok Ban

Tue, Apr. 4, 2023

By Stephen Glasco

Stephen GlascoWhat brands need to know about the potential ban on TikTok and several tips on how they can navigate the current pressure being applied to the platform and minimize any disruption to their social strategy.

Social Media Edges Out Search for Brand Discovery

Thu, Mar. 9, 2023

By Jon Gingerich

social Social platforms like TikTok and Instagram have become a haven for people—especially members of younger generations—to find products and discover brands, according to a report from GWI.

Fake News Thrives on 'Alternative' Social Media Sites

Fri, Oct. 7, 2022

By Jon Gingerich

Alternative social media websitesAlternative social media sites provide a community for a growing number of Americans who use these platforms to connect with others and stay informed on current events, but the fringe content that flows on these sites could be contributing to our polarized political environment.


SEC Nabs Kim Kardashian for Illegal Touting

Mon, Oct. 3, 2022

By Kevin McCauley

KimKThe Securities and Exchange Commission today announced charges against Kim Kardashian for promoting an EthereumMax crypto asset security on her Instagram account without disclosing that she received a $250K payment for the plug.


Facebook Plays Role in U.S. Mental Health Decline

Mon, Oct. 3, 2022

By Jon Gingerich

FacebookA new study that claims to provide “the most comprehensive causal evidence to date on the effects of social media on mental health” suggests that the birth of Facebook coincided with an increase of anxiety and depression among adolescents and young adults.


Teens Flock to TikTok, Leave Facebook Behind

Fri, Aug. 12, 2022

By Jon Gingerich

Tik TokTikTok has quickly become one of the top online destinations for U.S. teens, while Facebook use among this prized demographic in recent years continues to hit new lows.