Ruder Finn - What's Next

Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Thu., Nov. 13, 2025 @ 2:21 pm

Category: Social MediaReturn to Latest News

Bluesky Engagement Slips

Tue, Jun. 10, 2025

By Jon Gingerich

BlueskyBluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.

Social Media Becomes Top Search Platform

Mon, Jun. 9, 2025

By Jon Gingerich

SproutSocial media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.

The New Rules of B2B Social Engagement

Tue, Apr. 8, 2025

By Jamie Kightley

Jamie KightleySocial media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.

Facebook Use Plummets

Mon, Apr. 7, 2025

By Jon Gingerich

FacebookFacebook searches are almost half of what they were four years ago, according to a recent report.

Brands Should Avoid Trend Hopping

Thu, Jan. 9, 2025

By Jon Gingerich

Sprout Social StudyBrands should resist the urge to chase trends and should instead focus on original, authentic content that engages consumers online, according to a new Sprout Social report.

Social Media Gains as a News Source

Wed, Sep. 18, 2024

By Jon Gingerich

TikTokMore Americans are getting their news from social media platforms than ever, with TikTok emerging as a small but increasingly popular source, according to findings by the Pew Research Center.

Ad Revenue Freefall Continues at X

Tue, Aug. 27, 2024

By Jon Gingerich

XThe social media site formerly known as Twitter has seen its ad revenue decline 24 percent in the last year alone, according to a recent report.

1

Trump Media Loses $16M on $837K Q2 Revs

Mon, Aug. 12, 2024

By Kevin McCauley

Truth SocialTrump Media and Technology Group posted a $16.4M net loss on Q2 revenues of $837K. Revenues were off 29.7 percent from the year-ago period

Americans Spending More Time on Reddit

Tue, Jul. 23, 2024

By Jon Gingerich

reddittUsers of community site Reddit will increase the amount of time they spend on that platform in 2024, while time spent on other social networks is expected to decline, according to a recent eMarketer forecast.

Should Social Media Sites Get a Warning Label?

Fri, Jun. 28, 2024

By Jon Gingerich

Jon GingerichU.S. Surgeon General Vivek Murthy shocked the country when he called on Congress to pass legislation mandating tobacco-style warning labels on social media platforms. If a new report released by New York City's Health Department is any indication, however, American parents seem to agree with him.

1

Social Media Boosts Cancer Screenings

Fri, May 31, 2024

By Steve Barnes

Real ChemistrySocial media can be a pivotal tool in encouraging young adults to get early cancer screenings, according to a new report from Real Chemistry.

Turning Trolls into Brand Champions

Fri, Mar. 8, 2024

By Ronn Torossian

Ronn TorossianWhat if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.

X Trails Facebook, Instagram for Brand Engagement

Fri, Feb. 9, 2024

By Jon Gingerich

Sprout Social 2024 Content Benchmarks ReportAudiences interacted with brand content far more often on Facebook and Instagram in 2023 than they did via X (formerly Twitter), according to a report that tracked engagement trends across different social networks.

Kindness as the Ultimate PR Initiative

Fri, Jan. 12, 2024

By Stuart Muszynski

Stuart MuszynskiCan public relations help counteract the dissension fostered by the power of digital platforms to spread hate, fear and confusion?

TikTok Emerges as Top News Platform

Fri, Nov. 17, 2023

By Jon Gingerich

TikTokThe number of Americans who get their news from TikTok has quadrupled in the last three years, according to a recent Pew Research Center report.

Meta Revenues Up 23% in Q3

Thu, Oct. 26, 2023

By Jon Gingerich

MetaMeta’s digital advertising businesses attributed to better-than-expected gains in 2023’s third quarter.

Social Media Now Preferred Venue to Make Friends

Thu, Sep. 28, 2023

By Jon Gingerich

social mediaMany young people today now prefer social media platforms over face-to-face interactions for the purpose of making friends, according to a recent survey by livestreaming platform LiveMe.