PR News & Commentary

Last Updated: Tue., Sep. 21, 2021 @ 5:02 pm

Category: Social MediaReturn to Latest News

Few Users See News on Facebook

Mon, Aug. 23, 2021

By Jon Gingerich

FacebookDespite being a top information source for many Americans, Facebook users typically see little news content in their personalized news feeds, according to a new report released by the social media giant.


Twitter Adds Features, Removes Features

Mon, Aug. 9, 2021

By Ronn Torossian

Ronn TorossianTwitter has been struggling with getting new users to regularly share content instead of simply looking at other people’s tweets.


Using Clubhouse In PR Campaigns

Mon, May 24, 2021

By Ronn Torossian

Ronn TorossianVoice-powered social media network Clubhouse is taking the world by storm. But there are several factors companies should consider before they begin using the platform in their PR or marketing efforts.

TikTok Outpaces Instagram Among Gen Z

Tue, May 11, 2021

By Jon Gingerich

TikTokVideo app TikTok is on track to surpass Instagram among Gen Z users by the end of this year, according to recent eMarketer estimates.

TikTok Tops the Charts

Mon, Apr. 12, 2021

By Ronn Torossian

Ronn TorossianTwo early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.

Facebook Remains Top Social Media Platform

Mon, Apr. 5, 2021

By Ronn Torossian

Ronn TorossianIn spite of being an ongoing target for criticism in recent years, Facebook remains the platform that marketers can’t afford to ignore.

Lack of Research Blamed for Spread of Fake News

Thu, Mar. 25, 2021

By Jon Gingerich

Social MediaAmericans who circulate fake news on social media platforms do so primarily because they lack the media literacy skills necessary to determine whether or not the content they share is accurate, according to a new study.


Marketing Tips for TikTok

Mon, Mar. 15, 2021

By Ronn Torossian

Ronn TorossianHow businesses can achieve success by expanding their marketing efforts on the wildly popular short-form video platform TikTok.

Girl Next Door Could Be the Next Influencer

Tue, Feb. 9, 2021

By Ronn Torossian

Ronn TorossianCommunity social networking service Nextdoor is quickly becoming an ideal platform for brands seeking to interact with consumers, as word-of-mouth, recommendations, influencer marketing and positive reviews have become more valuable than ever.

LinkedIn and B2B Marketing

Mon, Jan. 25, 2021

By Ronn Torossian

Ronn TorossianLinkedIn recently rolled out a series of new features which create new opportunities for businesses to generate leads and reach potential customers.

How Facebook Could Adapt in 2021

Mon, Dec. 21, 2020

By Ronn Torossian

Ronn TorossianAll signs indicate that Facebook will maintain its strength, growth and popularity with marketers next year.

Social Responsibility to Shape Social Media in 2021

Mon, Oct. 26, 2020

By Jon Gingerich

teaserThe growth of socially-conscious consumers could account for the single greatest impact to social media next year, according to a survey that asked industry experts to predict the top trends for 2021.

Facebook CMO Steps Down

Fri, Aug. 21, 2020

By Jon Gingerich

Antonio LucioFacebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant to dedicate his time "to diversity, inclusion and equity.”

Social Media Audiences Uninformed

Mon, Aug. 3, 2020

By Jon Gingerich

SocialAmericans who get most of their political news from social media sites are more likely to get the facts wrong about current events and are also more likely to have encountered fake news and conspiracy theories, according to Pew Research Center analysis.