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PR News & Commentary

Last Updated: Tue., Jan. 25, 2022 @ 11:30 am

Category: Social MediaReturn to Latest News

Executives on LinkedIn in 2022

Thu, Jan. 6, 2022

By Ronn Torossian

Ronn TorossianMany executives in the last year have become more active on social media platforms, particularly LinkedIn. But too often, the content these leaders post lacks inspiration and authenticity.


Social Media Challenges in 2022

Mon, Dec. 6, 2021

By Ronn Torossian

Ronn TorossianA breakdown of some of the content and feature changes social media platforms will be rolling out in the not-to-distant future.


Facebook Poses 'Urgent Threat' to US

Tue, Oct. 5, 2021

By Kevin McCauley

facebookThe U.S. government acted against Big Tobacco and forced automakers to install seat belts, yet it allows Facebook to set its own rules without any degree of oversight, whistleblower Frances Haugen told congress today. Facebook’s products “harm children, stoke division and weaken our democracy,” she said.


Few Users See News on Facebook

Mon, Aug. 23, 2021

By Jon Gingerich

FacebookDespite being a top information source for many Americans, Facebook users typically see little news content in their personalized news feeds, according to a new report released by the social media giant.


Twitter Adds Features, Removes Features

Mon, Aug. 9, 2021

By Ronn Torossian

Ronn TorossianTwitter has been struggling with getting new users to regularly share content instead of simply looking at other people’s tweets.


Using Clubhouse In PR Campaigns

Mon, May 24, 2021

By Ronn Torossian

Ronn TorossianVoice-powered social media network Clubhouse is taking the world by storm. But there are several factors companies should consider before they begin using the platform in their PR or marketing efforts.

TikTok Outpaces Instagram Among Gen Z

Tue, May 11, 2021

By Jon Gingerich

TikTokVideo app TikTok is on track to surpass Instagram among Gen Z users by the end of this year, according to recent eMarketer estimates.

TikTok Tops the Charts

Mon, Apr. 12, 2021

By Ronn Torossian

Ronn TorossianTwo early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.

Facebook Remains Top Social Media Platform

Mon, Apr. 5, 2021

By Ronn Torossian

Ronn TorossianIn spite of being an ongoing target for criticism in recent years, Facebook remains the platform that marketers can’t afford to ignore.

Lack of Research Blamed for Spread of Fake News

Thu, Mar. 25, 2021

By Jon Gingerich

Social MediaAmericans who circulate fake news on social media platforms do so primarily because they lack the media literacy skills necessary to determine whether or not the content they share is accurate, according to a new study.


Marketing Tips for TikTok

Mon, Mar. 15, 2021

By Ronn Torossian

Ronn TorossianHow businesses can achieve success by expanding their marketing efforts on the wildly popular short-form video platform TikTok.

Girl Next Door Could Be the Next Influencer

Tue, Feb. 9, 2021

By Ronn Torossian

Ronn TorossianCommunity social networking service Nextdoor is quickly becoming an ideal platform for brands seeking to interact with consumers, as word-of-mouth, recommendations, influencer marketing and positive reviews have become more valuable than ever.

LinkedIn and B2B Marketing

Mon, Jan. 25, 2021

By Ronn Torossian

Ronn TorossianLinkedIn recently rolled out a series of new features which create new opportunities for businesses to generate leads and reach potential customers.