TikTok Tops the Charts
Mon, Apr. 12, 2021
By Ronn Torossian
Two early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.
| Category: Social Media | Return to Latest News |
Two early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.
In spite of being an ongoing target for criticism in recent years, Facebook remains the platform that marketers can’t afford to ignore.
Americans who circulate fake news on social media platforms do so primarily because they lack the media literacy skills necessary to determine whether or not the content they share is accurate, according to a new study.
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How businesses can achieve success by expanding their marketing efforts on the wildly popular short-form video platform TikTok.
Brands that have found success marketing on Twitter may be interested in newsletter platform Revue.
Community social networking service Nextdoor is quickly becoming an ideal platform for brands seeking to interact with consumers, as word-of-mouth, recommendations, influencer marketing and positive reviews have become more valuable than ever.
Kivvit has hired Pearl Gabel, Jersey Governor Phil Murphy’s digital maven, as director of brand strategy and integration.
LinkedIn recently rolled out a series of new features which create new opportunities for businesses to generate leads and reach potential customers.
How some of the many changes happening at the major social media platforms could affect marketing in 2021.
All signs indicate that Facebook will maintain its strength, growth and popularity with marketers next year.
What brands advertising on Instagram can do to improve their strategy.
More than two-thirds of Americans think negative comments about companies or brands are on the rise online.
The growth of socially-conscious consumers could account for the single greatest impact to social media next year, according to a survey that asked industry experts to predict the top trends for 2021.
Facebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant to dedicate his time "to diversity, inclusion and equity.”
Americans who get most of their political news from social media sites are more likely to get the facts wrong about current events and are also more likely to have encountered fake news and conspiracy theories, according to Pew Research Center analysis.
Instagram has rolled out a new feature that allows users to connect with brands, which could prove to be a boon for e-commerce stores, marketers and digital PR pros.
Facebook has committed to enacting a series of changes to its content policies in response to a massive advertising boycott that officially began today in protest over the misinformation and hate speech that runs rampant on the platform.
Manual research remains the most common way PR pros discover new media contacts, according to a global survey that asked how PR pros source and manage their media contacts lists.
Congressman Jim Banks introduced a bill today that mandates warning labels on social media from countries deemed a national security risk to the US.
Fake news related to the coronavirus pandemic is everywhere online. Here’s how brands can respond.
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