Navigating the New Food and Beverage Consumer
Thu, Mar. 12, 2026
By Michelle Amoroso
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
| Category: Social Media | Return to Latest News |
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
Canada's DC embassy has hired Cogent Strategies to assess the US social media landscape and provide data-driven and actionable recommendations about the best ways to reach targeted audiences to advance its advocacy objectives.
Maple Shade Township, which is located in South Jersey's Burlington County, is seeking proposals and resumes for a marketing and social media consultant to work on an as-needed basis.
Ireland’s Arts Council is looking for a firm to handle its $250K marketing and communication services budget for Culture Night, which is slated for Sept. 18.
Thanks to artificial intelligence, nearly half of Americans said they no longer trust the information they encounter online. As a result, according to a survey, brands are increasingly becoming de facto sources of truth verification.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR.
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| On the PR’s Top Pros Talk podcast, Doug Simon spoke with Theresa Bertrand, Head of Strategy at Zeno Group, about the firm’s Brand Love and Demand study and why emotional connection is driving sustained growth in 2026. |
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
Trump Media & Technology Group is discussing a spin-off of the Truth Social platform following the expected closing of its $6B merger deal with TAE Technologies... Condé Nast sells off Them, the digital LGBTQ-focused platform it launched in 2017, to Equalpride, publisher of Out, The Advocate, Out Traveler, Health PLUS Wellness and Pride.com... CBS News has parted ways with longevity influencer Peter Attia, one of the 19 contributors that editor-in-chief Bari Weiss brought on as part of her plan to present a wider variety of voices on the platform.
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| In a recent episode of the “PR’s Top Pros Talk…” podcast, Doug Simon, CEO of D S Simon Media, sat down with Greg Swan, Senior Partner at FINN Partners, to explore “vibe-based culture” and why it is one of the most important factors shaping consumer behavior in 2026. |
Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North’s “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance.
After several years of extraordinary euphoria, litigation against AI tech companies is now growing.
While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report.
Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.
Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.
Social media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.
Facebook searches are almost half of what they were four years ago, according to a recent report.
Brands should resist the urge to chase trends and should instead focus on original, authentic content that engages consumers online, according to a new Sprout Social report.
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