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Last Updated: Fri., May 24, 2024 @ 5:17 pm

Category: Social MediaReturn to Latest News

Turning Trolls into Brand Champions

Fri, Mar. 8, 2024

By Ronn Torossian

Ronn TorossianWhat if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.

X Trails Facebook, Instagram for Brand Engagement

Fri, Feb. 9, 2024

By Jon Gingerich

Sprout Social 2024 Content Benchmarks ReportAudiences interacted with brand content far more often on Facebook and Instagram in 2023 than they did via X (formerly Twitter), according to a report that tracked engagement trends across different social networks.

Kindness as the Ultimate PR Initiative

Fri, Jan. 12, 2024

By Stuart Muszynski

Stuart MuszynskiCan public relations help counteract the dissension fostered by the power of digital platforms to spread hate, fear and confusion?

TikTok Emerges as Top News Platform

Fri, Nov. 17, 2023

By Jon Gingerich

TikTokThe number of Americans who get their news from TikTok has quadrupled in the last three years, according to a recent Pew Research Center report.

Meta Revenues Up 23% in Q3

Thu, Oct. 26, 2023

By Jon Gingerich

MetaMeta’s digital advertising businesses attributed to better-than-expected gains in 2023’s third quarter.

Social Media Now Preferred Venue to Make Friends

Thu, Sep. 28, 2023

By Jon Gingerich

social mediaMany young people today now prefer social media platforms over face-to-face interactions for the purpose of making friends, according to a recent survey by livestreaming platform LiveMe.

Meta Still Dominates Social Media Landscape

Tue, Sep. 12, 2023

By Jon Gingerich

FacebookMeta-owned properties command the largest social media audiences worldwide and remain a go-to for people’s favorite social media activities, according to a recent report. But thanks to Gen Z, popular competing platforms are slowly beginning to edge them out.

Social Media Sites See Fewer Users

Fri, Jul. 21, 2023

By Jon Gingerich

Social media iconsDespite receiving a bump in recent sign-up activity at new sites such as Meta’s Threads, user growth across all social media platforms has slowed significantly in the last two years. According to a new report, those sites will see even fewer new users in the years to come.

Social Media Marketing Critical for Brand Success

Fri, Jun. 9, 2023

By Jon Gingerich

Sprout SocialA new report found business leaders almost universally acknowledge that social media is vital for their communications efforts. As a result, executives are making social media marketing a priority in their future investments.

Midweek Afternoons Best Post Time for TikTok

Wed, Jun. 7, 2023

By Jon Gingerich

Sprout SocialWhile midweek mornings are the best times for engaging with people on popular social media platforms such as Instagram, Facebook and Twitter, research by Sprout Social has found that afternoons are now the optimal times for posting on TikTok and Pinterest.

Twitter Ad Sales Tank

Mon, Jun. 5, 2023

By Jon Gingerich

TwitterTwitter’s advertising revenues in the U.S. plummeted 59 percent between April and May compared to a year prior, according to a report published today by the New York Times.

How Smart Nonprofits are Using Instagram in 2023

Thu, Apr. 13, 2023

By Chris Rosica

Chris RosicaSocial media provides an important opportunity for nonprofits to promote and protect their brands and reputations – and stand apart from the (ever-increasing) competition.

How to Navigate a Potential TikTok Ban

Tue, Apr. 4, 2023

By Stephen Glasco

Stephen GlascoWhat brands need to know about the potential ban on TikTok and several tips on how they can navigate the current pressure being applied to the platform and minimize any disruption to their social strategy.

Social Media Edges Out Search for Brand Discovery

Thu, Mar. 9, 2023

By Jon Gingerich

social Social platforms like TikTok and Instagram have become a haven for people—especially members of younger generations—to find products and discover brands, according to a report from GWI.