PR & Marketing Communications News

Last Updated: Fri., Oct. 23, 2020 @ 5:56 pm

Category: Social MediaReturn to Latest News

Facebook CMO Steps Down

Fri, Aug. 21, 2020

By Jon Gingerich

Antonio LucioFacebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant to dedicate his time "to diversity, inclusion and equity.” (1 reader comment)

Social Media Audiences Uninformed

Mon, Aug. 3, 2020

By Jon Gingerich

SocialAmericans who get most of their political news from social media sites are more likely to get the facts wrong about current events and are also more likely to have encountered fake news and conspiracy theories, according to Pew Research Center analysis.

Instagram Tests ‘Shops’ Tab

Mon, Jul. 13, 2020

By Ronn Torossian

Ronn TorossianInstagram has rolled out a new feature that allows users to connect with brands, which could prove to be a boon for e-commerce stores, marketers and digital PR pros.

Facebook Revises Policies Amid Advertiser Fallout

Wed, Jul. 1, 2020

By Jon Gingerich

FacebookFacebook has committed to enacting a series of changes to its content policies in response to a massive advertising boycott that officially began today in protest over the misinformation and hate speech that runs rampant on the platform. (2 reader comments)

Social Media Underused as Research Tool

Thu, Apr. 30, 2020

By Jon Gingerich

laptopManual research remains the most common way PR pros discover new media contacts, according to a global survey that asked how PR pros source and manage their media contacts lists.

Congress Wants Warning Labels on Social Media

Tue, Apr. 21, 2020

By Kevin McCauley

Jim BanksCongressman Jim Banks introduced a bill today that mandates warning labels on social media from countries deemed a national security risk to the US. (1 reader comment)

Snapchat’s Growing Pains

Mon, Feb. 10, 2020

By Ronn Torossian

Ronn TorossianMarketers who use social media to reach target audiences should take a closer look at how their brands align with demographics across various social platforms.

2020 Prediction: Disconnection

Mon, Dec. 30, 2019

By Jon Gingerich

Jon GingerichA growing number of people are beginning to realize that we’ve lost control over what role technology was supposed to play in our lives. (2 reader comments)

70 Nations Use Social Media Disinformation to Shape Public Attitudes

Fri, Sep. 27, 2019

By Kevin McCauley

Cyber TroopPolitical parties or governments in 70 countries relied on misinformation to shape domestic public opinion in 2018, according to a study by Oxford University. Seven countries used social media to engage in foreign influence activities. (1 reader comment)

A Deep Dive Into U.S. Twitter Users

Mon, Sep. 23, 2019

By Ronn Torossian

Ronn TorossianA recent Pew Research Center study offers some unique insights into the behaviors of Twitter users for digital marketers.

Fake News Unlikely to Deter Social Media Use

Thu, Sep. 5, 2019

By Jon Gingerich

Fake newsAmericans agree that “fake news” is a problem that negatively impacts their opinions of social media networks, but few are willing to change their social media habits, perhaps because most remain confident in their ability to spot fake news, according to a recent survey.

Warning Labels May Discourage Spread of ‘Fake News’

Fri, Aug. 23, 2019

By Jon Gingerich

fake newsNew research suggests that flagging phony news items with a warning label could be one of the most effective ways social media networks can combat the spread of misinformation online. (1 reader comment)

The Rise of Fringe Social Platforms

Fri, Jul. 26, 2019

By Ebonie Newman

Ebonie NewmanCorporate reputation management teams do not understand the influence and potential threat posed by "fringe social platforms," which shape public discourse, derail brand narratives and trigger crises.

The Right to Be Wrong

Tue, Jul. 23, 2019

By Michael Priem

Michael PriemPublic opinions, private data and Twitter’s proposed flagging policy.

Social Media Engagement Down as Facebook Use Declines

Mon, Jun. 17, 2019

By Jon Gingerich

FacebookThe total daily time Americans spent on social media networks took a dip last year, the result of Facebook users now spending less time on that platform, according to a recent eMarketer analysis. (2 reader comments)

Instagram Drives Social Engagement

Tue, May 28, 2019

By Jon Gingerich

InstagramThe popularity of Instagram will account for a growing share of social media's future growth, according to a May eMarketer forecast.

Social Ad Spends Continue Upward Climb

Wed, May 22, 2019

By Jon Gingerich

Social MediaMarketers have increased spending on social media advertising by more than 25 percent in the last year, according to a recent report.

Queen Elizabeth Wants Social Media Help

Fri, May 17, 2019

By Kevin McCauley

QE2Britain's Queen Elizabeth is looking to hire a digital communications officer to "find new ways to maintain her image in the public eye and the world stage," according to a job listing put out by Buckingham Palace. Job comes with free lunch.

Facebook Stories Hits 500 Million Mark

Mon, Apr. 29, 2019

By Ronn Torossian

Ronn TorossianFacebook Stories passed a major user milestone this week, a lone bright spot as the social media giant continues to face ongoing PR woes.