Facebook Drives Most Purchases Among Social Platforms
Wed, Aug. 7, 2019
By Jon Gingerich
According to a recent report, Facebook influences consumer buying decisions more than the top seven competing social media platforms combined.
| Category: Social Media | Return to Latest News |
According to a recent report, Facebook influences consumer buying decisions more than the top seven competing social media platforms combined.
Corporate reputation management teams do not understand the influence and potential threat posed by "fringe social platforms," which shape public discourse, derail brand narratives and trigger crises.
Public opinions, private data and Twitter’s proposed flagging policy.
The total daily time Americans spent on social media networks took a dip last year, the result of Facebook users now spending less time on that platform, according to a recent eMarketer analysis. (2 reader comments)
The popularity of Instagram will account for a growing share of social media's future growth, according to a May eMarketer forecast.
Marketers have increased spending on social media advertising by more than 25 percent in the last year, according to a recent report.
Britain's Queen Elizabeth is looking to hire a digital communications officer to "find new ways to maintain her image in the public eye and the world stage," according to a job listing put out by Buckingham Palace. Job comes with free lunch.
Facebook Stories passed a major user milestone this week, a lone bright spot as the social media giant continues to face ongoing PR woes.
A strong Instagram presence should be a central part of every firm’s marketing strategy, but producing a steady stream of content is a challenge many agencies face.
According to a recent survey, many small businesses in the U.S. still aren’t convinced that a social media presence is something they need. (2 reader comments)
Social media is a great platform, but recent events prove that it shouldn’t be the only medium brands use to engage with consumers.
More small businesses are now bypassing traditional reputation management services and relying on social media to monitor their online reputation, according to a recent survey.
Nearly half of U.S. social media users post content to their social channels daily, and nearly a third interact via social media in some manner more than 10 times a day, according to a recent survey.
Facebook users ages 65 and older were nearly seven times more likely to share links to fake news sites than those ages 18-29, according to a new Princeton/NYU study. (1 reader comment)
Facebook saw ad revenue gains of only 16 percent in Q3, about half the growth the social giant exhibited during the first two quarters of the year. (2 reader comments)
BuzzFeed on Dec. 1 published a document detailing Facebook’s relationship with Definers Public Affairs, the Washington D.C.-based research firm the social media giant allegedly hired to link a high-profile anti-Facebook campaign to billionaire philanthropist George Soros. (1 reader comment)
Facebook has cut ties with Definers Public Affairs following a New York Times report of an effort to discredit anti-Facebook protesters by linking them with George Soros.
Most consumers now expect brands to respond to comments on social media within 24 hours, according to a recent survey.
80 percent of the Twitter accounts responsible for linking to fake news or conspiracy content during the 2016 election remain active today, according to a report recently released by the Knight Foundation. (1 reader comment)
Mary Ritti, VP-communications at social media's Snap Inc, is leaving the troubled company by the end of the year.
Americans, particularly younger adults, are putting some distance between themselves and Facebook, according to a Pew Research Center report. (1 reader comment)
Instagram’s standalone video app, IGTV, offers new ways for marketers to experience the potential of video and interact with a key demographic of younger adults.
Few events seem to get the traction and attain the staying power they once did. Here’s what that means for PR.
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