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Nearly half of U.S. social media users post content to their social channels daily, and nearly a third interact via social media in some manner more than 10 times a day, according to a recent survey.
Facebook users ages 65 and older were nearly seven times more likely to share links to fake news sites than those ages 18-29, according to a new Princeton/NYU study. (1 reader comment)
Facebook saw ad revenue gains of only 16 percent in Q3, about half the growth the social giant exhibited during the first two quarters of the year. (2 reader comments)
BuzzFeed on Dec. 1 published a document detailing Facebook’s relationship with Definers Public Affairs, the Washington D.C.-based research firm the social media giant allegedly hired to link a high-profile anti-Facebook campaign to billionaire philanthropist George Soros. (1 reader comment)
Facebook has cut ties with Definers Public Affairs following a New York Times report of an effort to discredit anti-Facebook protesters by linking them with George Soros.
Most consumers now expect brands to respond to comments on social media within 24 hours, according to a recent survey.
80 percent of the Twitter accounts responsible for linking to fake news or conspiracy content during the 2016 election remain active today, according to a report recently released by the Knight Foundation. (1 reader comment)
Mary Ritti, VP-communications at social media's Snap Inc, is leaving the troubled company by the end of the year.
Americans, particularly younger adults, are putting some distance between themselves and Facebook, according to a Pew Research Center report. (1 reader comment)
Instagram’s standalone video app, IGTV, offers new ways for marketers to experience the potential of video and interact with a key demographic of younger adults.
Few events seem to get the traction and attain the staying power they once did. Here’s what that means for PR.
Weber Shandwick has acquired That Lot, social creative shop in London that was founded by British comedian David Schneider, writer David Levin and managing director David Beresford.
Changes in Facebook’s algorithms have caused Google to overtake the social media giant as the number-one traffic referrer to online articles, according to a new report.
Nearly half of Facebook users in the U.S. cited privacy concerns as the reason why they’re now sharing less content on social media than previously, according to a recent survey.
How communication pros can leverage chatbots in their arsenal of storytelling and strategic communications tools.
Despite suffering from a massive trust setback in the last year, small businesses still recognize social media’s value as a marketing tool and its ability to engage and successfully reach audiences.
In the wake of the Cambridge Analytica scandal, a new survey suggests fewer consumers feel comfortable about the prospect of third-party app developers acquiring and sharing their personal information. (2 reader comments)
Two-thirds of Americans professed that they still like Facebook, yet more than half admitted they no longer trust the platform, according to a recent poll on Americans’ perceptions of tech companies. (1 reader comment)
Are your influencer campaigns producing the kinds results your brand deserves? If not, it’s time to shake things up.
How to effectively tie broadcast and social campaign elements together for optimum results.
The influx and impact of emerging channels and platforms has changed communication’s core tenets, challenging PR professionals to expand their efforts and pivot in their strategies to deliver ROI and engagement for their clients.
Facebook was thrown into a major crisis after a Trump-linked political firm harvested the unauthorized personal data of millions of the site’s users. As the scandal kicks off a debate surrounding the role Internet platforms have in keeping their users’ data safe, it becomes a meditation on our behaviors in the digital realm as well. (5 reader comments)
Facebook’s latest scandal has left stock prices plummeting, its users feeling exploited and the media turning against the once-loved social media giant, setting the stage for its inclusion to the history books alongside every disgraced company before it.
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