PR & Marketing Communications News

Last Updated: Fri., Jan. 15, 2021 @ 3:40 pm

Category: Social MediaReturn to Latest News

How Facebook Could Adapt in 2021

Mon, Dec. 21, 2020

By Ronn Torossian

Ronn TorossianAll signs indicate that Facebook will maintain its strength, growth and popularity with marketers next year.

Social Responsibility to Shape Social Media in 2021

Mon, Oct. 26, 2020

By Jon Gingerich

teaserThe growth of socially-conscious consumers could account for the single greatest impact to social media next year, according to a survey that asked industry experts to predict the top trends for 2021.

Facebook CMO Steps Down

Fri, Aug. 21, 2020

By Jon Gingerich

Antonio LucioFacebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant to dedicate his time "to diversity, inclusion and equity.”

Social Media Audiences Uninformed

Mon, Aug. 3, 2020

By Jon Gingerich

SocialAmericans who get most of their political news from social media sites are more likely to get the facts wrong about current events and are also more likely to have encountered fake news and conspiracy theories, according to Pew Research Center analysis.

Instagram Tests ‘Shops’ Tab

Mon, Jul. 13, 2020

By Ronn Torossian

Ronn TorossianInstagram has rolled out a new feature that allows users to connect with brands, which could prove to be a boon for e-commerce stores, marketers and digital PR pros.

Facebook Revises Policies Amid Advertiser Fallout

Wed, Jul. 1, 2020

By Jon Gingerich

FacebookFacebook has committed to enacting a series of changes to its content policies in response to a massive advertising boycott that officially began today in protest over the misinformation and hate speech that runs rampant on the platform.

Social Media Underused as Research Tool

Thu, Apr. 30, 2020

By Jon Gingerich

laptopManual research remains the most common way PR pros discover new media contacts, according to a global survey that asked how PR pros source and manage their media contacts lists.

Congress Wants Warning Labels on Social Media

Tue, Apr. 21, 2020

By Kevin McCauley

Jim BanksCongressman Jim Banks introduced a bill today that mandates warning labels on social media from countries deemed a national security risk to the US.

Snapchat’s Growing Pains

Mon, Feb. 10, 2020

By Ronn Torossian

Ronn TorossianMarketers who use social media to reach target audiences should take a closer look at how their brands align with demographics across various social platforms.

2020 Prediction: Disconnection

Mon, Dec. 30, 2019

By Jon Gingerich

Jon GingerichA growing number of people are beginning to realize that we’ve lost control over what role technology was supposed to play in our lives.

70 Nations Use Social Media Disinformation to Shape Public Attitudes

Fri, Sep. 27, 2019

By Kevin McCauley

Cyber TroopPolitical parties or governments in 70 countries relied on misinformation to shape domestic public opinion in 2018, according to a study by Oxford University. Seven countries used social media to engage in foreign influence activities.

A Deep Dive Into U.S. Twitter Users

Mon, Sep. 23, 2019

By Ronn Torossian

Ronn TorossianA recent Pew Research Center study offers some unique insights into the behaviors of Twitter users for digital marketers.

Fake News Unlikely to Deter Social Media Use

Thu, Sep. 5, 2019

By Jon Gingerich

Fake newsAmericans agree that “fake news” is a problem that negatively impacts their opinions of social media networks, but few are willing to change their social media habits, perhaps because most remain confident in their ability to spot fake news, according to a recent survey.

Warning Labels May Discourage Spread of ‘Fake News’

Fri, Aug. 23, 2019

By Jon Gingerich

fake newsNew research suggests that flagging phony news items with a warning label could be one of the most effective ways social media networks can combat the spread of misinformation online.