Social Media Marketing Predictions For 2021
Mon, Jan. 4, 2021
By Ronn Torossian
How some of the many changes happening at the major social media platforms could affect marketing in 2021.
| Category: Social Media | Return to Latest News |
How some of the many changes happening at the major social media platforms could affect marketing in 2021.
All signs indicate that Facebook will maintain its strength, growth and popularity with marketers next year.
What brands advertising on Instagram can do to improve their strategy.
More than two-thirds of Americans think negative comments about companies or brands are on the rise online.
The growth of socially-conscious consumers could account for the single greatest impact to social media next year, according to a survey that asked industry experts to predict the top trends for 2021.
Facebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant to dedicate his time "to diversity, inclusion and equity.”
Americans who get most of their political news from social media sites are more likely to get the facts wrong about current events and are also more likely to have encountered fake news and conspiracy theories, according to Pew Research Center analysis.
Instagram has rolled out a new feature that allows users to connect with brands, which could prove to be a boon for e-commerce stores, marketers and digital PR pros.
Facebook has committed to enacting a series of changes to its content policies in response to a massive advertising boycott that officially began today in protest over the misinformation and hate speech that runs rampant on the platform.
Manual research remains the most common way PR pros discover new media contacts, according to a global survey that asked how PR pros source and manage their media contacts lists.
Congressman Jim Banks introduced a bill today that mandates warning labels on social media from countries deemed a national security risk to the US.
Fake news related to the coronavirus pandemic is everywhere online. Here’s how brands can respond.
Marketers who use social media to reach target audiences should take a closer look at how their brands align with demographics across various social platforms.
Americans widely distrust social media sites as a source for political and election news, according to a Pew Research Center report.
Internet Association CEO Michael Beckerman is leaving his post at the trade group to join TikTok social media platform on Feb. 29.
A growing number of people are beginning to realize that we’ve lost control over what role technology was supposed to play in our lives.
Political parties or governments in 70 countries relied on misinformation to shape domestic public opinion in 2018, according to a study by Oxford University. Seven countries used social media to engage in foreign influence activities.
A recent Pew Research Center study offers some unique insights into the behaviors of Twitter users for digital marketers.
Americans agree that “fake news” is a problem that negatively impacts their opinions of social media networks, but few are willing to change their social media habits, perhaps because most remain confident in their ability to spot fake news, according to a recent survey.
New research suggests that flagging phony news items with a warning label could be one of the most effective ways social media networks can combat the spread of misinformation online.
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