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Many young people today now prefer social media platforms over face-to-face interactions for the purpose of making friends, according to a recent survey by livestreaming platform LiveMe.
Meta-owned properties command the largest social media audiences worldwide and remain a go-to for people’s favorite social media activities, according to a recent report. But thanks to Gen Z, popular competing platforms are slowly beginning to edge them out.
If you've ever wanted to watch a brand die in real-time, just log on to Twitter.
Despite receiving a bump in recent sign-up activity at new sites such as Meta’s Threads, user growth across all social media platforms has slowed significantly in the last two years. According to a new report, those sites will see even fewer new users in the years to come.
A new report found business leaders almost universally acknowledge that social media is vital for their communications efforts. As a result, executives are making social media marketing a priority in their future investments.
While midweek mornings are the best times for engaging with people on popular social media platforms such as Instagram, Facebook and Twitter, research by Sprout Social has found that afternoons are now the optimal times for posting on TikTok and Pinterest.
Twitter’s advertising revenues in the U.S. plummeted 59 percent between April and May compared to a year prior, according to a report published today by the New York Times.
What brands need to know about the potential ban on TikTok and several tips on how they can navigate the current pressure being applied to the platform and minimize any disruption to their social strategy.
Social platforms like TikTok and Instagram have become a haven for people—especially members of younger generations—to find products and discover brands, according to a report from GWI.
About one in three employees are now reluctant to befriend their coworkers on social media platforms, according to a recent report.
When it comes to basic facts surrounding how our election and voting processes work, most Americans barely get a passing grade.
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Alternative social media sites provide a community for a growing number of Americans who use these platforms to connect with others and stay informed on current events, but the fringe content that flows on these sites could be contributing to our polarized political environment.
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A lack of education and basic critical thinking skills are to blame for the rise in conspiracy theories in American society today, according to a recent survey.
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The Securities and Exchange Commission today announced charges against Kim Kardashian for promoting an EthereumMax crypto asset security on her Instagram account without disclosing that she received a $250K payment for the plug.
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A new study that claims to provide “the most comprehensive causal evidence to date on the effects of social media on mental health” suggests that the birth of Facebook coincided with an increase of anxiety and depression among adolescents and young adults.
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Most U.S. teens value a welcoming, safe environment online as opposed to one where people can speak their minds freely, according to a recent Pew Research Center survey.
Six years ago TikTok launched, thus forever changing the lucrative and fast-paced game of social media marketing.
TikTok has quickly become one of the top online destinations for U.S. teens, while Facebook use among this prized demographic in recent years continues to hit new lows.
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