PR & Marketing Communications News

Last Updated: Tue., Apr. 13, 2021 @ 12:02 pm

Category: Social MediaReturn to Latest News

TikTok Tops the Charts

Mon, Apr. 12, 2021

By Ronn Torossian

Ronn TorossianTwo early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.

Facebook Remains Top Social Media Platform

Mon, Apr. 5, 2021

By Ronn Torossian

Ronn TorossianIn spite of being an ongoing target for criticism in recent years, Facebook remains the platform that marketers can’t afford to ignore.

Lack of Research Blamed for Spread of Fake News

Thu, Mar. 25, 2021

By Jon Gingerich

Social MediaAmericans who circulate fake news on social media platforms do so primarily because they lack the media literacy skills necessary to determine whether or not the content they share is accurate, according to a new study.

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Marketing Tips for TikTok

Mon, Mar. 15, 2021

By Ronn Torossian

Ronn TorossianHow businesses can achieve success by expanding their marketing efforts on the wildly popular short-form video platform TikTok.

Girl Next Door Could Be the Next Influencer

Tue, Feb. 9, 2021

By Ronn Torossian

Ronn TorossianCommunity social networking service Nextdoor is quickly becoming an ideal platform for brands seeking to interact with consumers, as word-of-mouth, recommendations, influencer marketing and positive reviews have become more valuable than ever.

LinkedIn and B2B Marketing

Mon, Jan. 25, 2021

By Ronn Torossian

Ronn TorossianLinkedIn recently rolled out a series of new features which create new opportunities for businesses to generate leads and reach potential customers.

How Facebook Could Adapt in 2021

Mon, Dec. 21, 2020

By Ronn Torossian

Ronn TorossianAll signs indicate that Facebook will maintain its strength, growth and popularity with marketers next year.

Social Responsibility to Shape Social Media in 2021

Mon, Oct. 26, 2020

By Jon Gingerich

teaserThe growth of socially-conscious consumers could account for the single greatest impact to social media next year, according to a survey that asked industry experts to predict the top trends for 2021.

Facebook CMO Steps Down

Fri, Aug. 21, 2020

By Jon Gingerich

Antonio LucioFacebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant to dedicate his time "to diversity, inclusion and equity.”

Social Media Audiences Uninformed

Mon, Aug. 3, 2020

By Jon Gingerich

SocialAmericans who get most of their political news from social media sites are more likely to get the facts wrong about current events and are also more likely to have encountered fake news and conspiracy theories, according to Pew Research Center analysis.

Instagram Tests ‘Shops’ Tab

Mon, Jul. 13, 2020

By Ronn Torossian

Ronn TorossianInstagram has rolled out a new feature that allows users to connect with brands, which could prove to be a boon for e-commerce stores, marketers and digital PR pros.

Facebook Revises Policies Amid Advertiser Fallout

Wed, Jul. 1, 2020

By Jon Gingerich

FacebookFacebook has committed to enacting a series of changes to its content policies in response to a massive advertising boycott that officially began today in protest over the misinformation and hate speech that runs rampant on the platform.

Social Media Underused as Research Tool

Thu, Apr. 30, 2020

By Jon Gingerich

laptopManual research remains the most common way PR pros discover new media contacts, according to a global survey that asked how PR pros source and manage their media contacts lists.

Congress Wants Warning Labels on Social Media

Tue, Apr. 21, 2020

By Kevin McCauley

Jim BanksCongressman Jim Banks introduced a bill today that mandates warning labels on social media from countries deemed a national security risk to the US.