The Inside News of PR & Marketing Communications

Last Updated: Fri., Aug. 16, 2019 @ 2:50 pm

Category: Social MediaReturn to Latest News

The Rise of Fringe Social Platforms

Fri, Jul. 26, 2019

By Ebonie Newman

Ebonie NewmanCorporate reputation management teams do not understand the influence and potential threat posed by "fringe social platforms," which shape public discourse, derail brand narratives and trigger crises.

The Right to Be Wrong

Tue, Jul. 23, 2019

By Michael Priem

Michael PriemPublic opinions, private data and Twitter’s proposed flagging policy.

Social Media Engagement Down as Facebook Use Declines

Mon, Jun. 17, 2019

By Jon Gingerich

FacebookThe total daily time Americans spent on social media networks took a dip last year, the result of Facebook users now spending less time on that platform, according to a recent eMarketer analysis. (2 reader comments)

Instagram Drives Social Engagement

Tue, May 28, 2019

By Jon Gingerich

InstagramThe popularity of Instagram will account for a growing share of social media's future growth, according to a May eMarketer forecast.

Social Ad Spends Continue Upward Climb

Wed, May 22, 2019

By Jon Gingerich

Social MediaMarketers have increased spending on social media advertising by more than 25 percent in the last year, according to a recent report.

Queen Elizabeth Wants Social Media Help

Fri, May 17, 2019

By Kevin McCauley

QE2Britain's Queen Elizabeth is looking to hire a digital communications officer to "find new ways to maintain her image in the public eye and the world stage," according to a job listing put out by Buckingham Palace. Job comes with free lunch.

Facebook Stories Hits 500 Million Mark

Mon, Apr. 29, 2019

By Ronn Torossian

Ronn TorossianFacebook Stories passed a major user milestone this week, a lone bright spot as the social media giant continues to face ongoing PR woes.

Spicing Up Any Instagram Feed

Mon, Apr. 22, 2019

By Ronn Torossian

Ronn TorossianA strong Instagram presence should be a central part of every firm’s marketing strategy, but producing a steady stream of content is a challenge many agencies face.

Nearly 40% of Small Businesses Avoid Social Media

Fri, Mar. 29, 2019

By Jon Gingerich

social mediaAccording to a recent survey, many small businesses in the U.S. still aren’t convinced that a social media presence is something they need. (2 reader comments)

30% Interact on Social Media 10 Times or More Daily

Mon, Jan. 21, 2019

By Jon Gingerich

social mediaNearly half of U.S. social media users post content to their social channels daily, and nearly a third interact via social media in some manner more than 10 times a day, according to a recent survey.

Seniors Most Likely to Share Fake News

Thu, Jan. 10, 2019

By Jon Gingerich

senior cellphoneFacebook users ages 65 and older were nearly seven times more likely to share links to fake news sites than those ages 18-29, according to a new Princeton/NYU study. (1 reader comment)

Facebook Ad Revenue Falls

Mon, Dec. 17, 2018

By Jon Gingerich

SMI - Standard Media IndexFacebook saw ad revenue gains of only 16 percent in Q3, about half the growth the social giant exhibited during the first two quarters of the year. (2 reader comments)

BuzzFeed Publishes Definersí Facebook Research

Mon, Dec. 3, 2018

By Jon Gingerich

Freedom From FacebookBuzzFeed on Dec. 1 published a document detailing Facebook’s relationship with Definers Public Affairs, the Washington D.C.-based research firm the social media giant allegedly hired to link a high-profile anti-Facebook campaign to billionaire philanthropist George Soros. (1 reader comment)

Facebook Dumps Definers PA

Thu, Nov. 15, 2018

By Kevin McCauley

Matt RhoadesFacebook has cut ties with Definers Public Affairs following a New York Times report of an effort to discredit anti-Facebook protesters by linking them with George Soros.

Twitter Flops in Fight Against Fake News

Mon, Oct. 8, 2018

By Jon Gingerich

Twitter80 percent of the Twitter accounts responsible for linking to fake news or conspiracy content during the 2016 election remain active today, according to a report recently released by the Knight Foundation. (1 reader comment)

Ritti to Disappear from Snap

Fri, Sep. 28, 2018

By Kevin McCauley

Mary RittiMary Ritti, VP-communications at social media's Snap Inc, is leaving the troubled company by the end of the year.

Younger Adults Reconsider Facebook

Wed, Sep. 5, 2018

By Jon Gingerich

FacebookAmericans, particularly younger adults, are putting some distance between themselves and Facebook, according to a Pew Research Center report. (1 reader comment)

What Marketers Should Know About Instagramís IGTV

Tue, Aug. 28, 2018

By Ronn Torossian

Ronn TorossianInstagram’s standalone video app, IGTV, offers new ways for marketers to experience the potential of video and interact with a key demographic of younger adults.

Why Things Don't Go Viral Anymore

Thu, Aug. 9, 2018

By Todd Barrish

Todd BarrishFew events seem to get the traction and attain the staying power they once did. Here’s what that means for PR.