The Inside News of PR & Marketing Communications

Last Updated: Fri., Aug. 17, 2018 @ 4:27 pm

Category: Social MediaReturn to Latest News

Why Things Don't Go Viral Anymore

Thu, Aug. 9, 2018

By Todd Barrish

Todd BarrishFew events seem to get the traction and attain the staying power they once did. Here’s what that means for PR.

Weber Shandwick Acquires That Lot

Mon, Jul. 16, 2018

By Kevin McCauley

That LotWeber Shandwick has acquired That Lot, social creative shop in London that was founded by British comedian David Schneider, writer David Levin and managing director David Beresford.

Google Overtakes Facebook for Referral Traffic

Fri, Jun. 8, 2018

By Jon Gingerich

GoogleChanges in Facebook’s algorithms have caused Google to overtake the social media giant as the number-one traffic referrer to online articles, according to a new report.

Facebook Users Sharing Less Content

Tue, Jun. 5, 2018

By Jon Gingerich

FacebookNearly half of Facebook users in the U.S. cited privacy concerns as the reason why they’re now sharing less content on social media than previously, according to a recent survey.

Small Businesses to Boost Facebook Investment in ’18

Wed, May 16, 2018

By Jon Gingerich

Social mediaDespite suffering from a massive trust setback in the last year, small businesses still recognize social media’s value as a marketing tool and its ability to engage and successfully reach audiences.

Consumers Leery About Third-Party Data Access

Fri, Apr. 13, 2018

By Jon Gingerich

Privacy keyboard

In the wake of the Cambridge Analytica scandal, a new survey suggests fewer consumers feel comfortable about the prospect of third-party app developers acquiring and sharing their personal information. (2 reader comments)

Americans Like Facebook, Distrust Facebook

Wed, Apr. 11, 2018

By Jon Gingerich

Facebook Like & DistrustTwo-thirds of Americans professed that they still like Facebook, yet more than half admitted they no longer trust the platform, according to a recent poll on Americans’ perceptions of tech companies. (1 reader comment)

Evolution of Influence Follows Era of Print

Fri, Mar. 30, 2018

By Cindy Riccio

Cindy RiccioThe influx and impact of emerging channels and platforms has changed communication’s core tenets, challenging PR professionals to expand their efforts and pivot in their strategies to deliver ROI and engagement for their clients.

Cambridge Analytica Scandal Becomes Data’s Watershed Moment

Fri, Mar. 23, 2018

By Jon Gingerich

FacebookFacebook was thrown into a major crisis after a Trump-linked political firm harvested the unauthorized personal data of millions of the site’s users. As the scandal kicks off a debate surrounding the role Internet platforms have in keeping their users’ data safe, it becomes a meditation on our behaviors in the digital realm as well. (5 reader comments)

Facebook’s Implosion is Long Overdue

Tue, Mar. 20, 2018

By Eric Starkman

Eric StarkmanFacebook’s latest scandal has left stock prices plummeting, its users feeling exploited and the media turning against the once-loved social media giant, setting the stage for its inclusion to the history books alongside every disgraced company before it.

Hyper-Partisan Content Continues to Dominate Facebook

Fri, Mar. 16, 2018

By Jon Gingerich

newswhipDespite Facebook’s recent attempts to downsize the prevalence of divisive content on its platform, a recent study finds that reporters working for hyper-partisan outlets still drive the largest audience engagements on the social media site.

The Real Story Behind Facebook’s Newsfeed Changes

Mon, Feb. 26, 2018

By John F. Marino

John F. MarinoAll evidence suggests that the recent changes to Facebook’s news feed have occurred because the site's going all-in on live video. Here’s how PR agencies can adjust to this evolution. (1 reader comment)

Younger Users Flee Facebook

Thu, Feb. 15, 2018

By Jon Gingerich

FacebookFacebook is shedding young users fast, with messaging app Snapchat now accounting for an increasing amount of that migration, according to a recent report. (1 reader comment)

Trump Supporters Share Most Fake News

Thu, Feb. 8, 2018

By Jon Gingerich

US Audience Groups on TwitterSupporters of President Trump and hard-right conservatives are far more likely to share fake news stories via social media than any other political group, according to a new study published by Oxford University. (1 reader comment)

Emerging PR Trends in 2018

Wed, Feb. 7, 2018

By Brian Kelley

Brian KelleyPR pros should embrace the future by paying attention to a few trends that may increase visibility push your agency’s bottom line in the new year.

Advertising Becomes Fake News’ Latest Target

Mon, Feb. 5, 2018

By Jon Gingerich

LeBronThe fake news phenomenon has evolved beyond phony Internet stories to afflict the digital marketing realm as well, damaging consumers’ already plummeting trust in digital media and leaving industry professionals at a loss for what can be done to solve the problem. (2 reader comments)

Social Media Savvy CEOs Outpace Competition--RF Poll

Tue, Jan. 23, 2018

By Steve Barnes

Kathy BloomgardenEngaging with social media may well be one of the keys to success as a CEO, according to "The Social CEO" report released today by Ruder Finn. Find your "voice" on social media, says RF CEO Kathy Bloomgarden.


Food and Beverage Brands That Win at Social Media

Mon, Jan. 22, 2018

By Ronn Torossian

Ronn TorossianThe food and beverage industry is huge, but there are some companies making a bigger mark for their brand than others on social media platforms. (2 reader comments)