Many young people today now prefer social media platforms over face-to-face interactions for the purpose of making friends, according to a recent survey by livestreaming platform LiveMe.
The report, which focused on the livestreaming and social-media habits of people between the ages of 18 to 35, shines a light on just how much the online world has caused a seismic shift in societal behaviors—namely, the ways in which we socially connect with others and our ability to make friends. It suggests that social media platforms don’t simply foster face-to-face interactions nearly insomuch as they’re replacing them, that social media is now the preferred public square for people to build and maintain real-world connections that lead to meaningful friendships.
According to the report, 80 percent of young people surveyed think it’s easier or preferred to make friends online rather than meeting them in person.
An additional 70 percent of respondents said they feel more connected to people they meet online than those they interact with in person.
The LiveMe report polled 849 LiveMe users ages 18 to 35 in the U.S. The survey was conducted in September.
Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.
Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.
Social media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.
Brands should resist the urge to chase trends and should instead focus on original, authentic content that engages consumers online, according to a new Sprout Social report.
