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Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Thu., Mar. 12, 2026 @ 6:01 pm

Category: Crisis CommunicationsReturn to Latest News

On the Move: Breakwater Strategy Adds CNN Alum

Wed, Mar. 11, 2026

By Steve Barnes

Jessica SchneiderBreakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications.

State Dept. Vet Stevens Joins DCI Group

Tue, Mar. 10, 2026

By Kevin McCauley

WIll StevensDCI Group has hired Will Stevens, who has more than 20 years of State Dept. experience, to bolster its international practice.

Longacre Square Snares DGA, FGS Veteran

Thu, Mar. 5, 2026

By Kevin McCauley

LongacreLongacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.

PR Firm News: KITH Gets New Owner

Fri, Feb. 27, 2026

By Kevin McCauley

Stephanie CraigKITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.

Building Trust in a World of Misinformation

Thu, Feb. 26, 2026

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Melanie Roussell Newman, Planned Parenthood
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America and the Planned Parenthood Action Fund about how communications plays a central role in protecting the Planned Parenthood brand while ensuring patients, supporters, and policymakers stay informed and engaged.

2026, the Year of AI Victims

Mon, Feb. 23, 2026

By Jim Lukaszewski

Jim LukaszewskiAfter several years of extraordinary euphoria, litigation against AI tech companies is now growing.

Noem Spokesperson Exits

Tue, Feb. 17, 2026

By Kevin McCauley

Tricia McLaughlinTricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.

PR Firm News: Avenue Z Acquires Varfaj

Tue, Feb. 17, 2026

By Steve Barnes

VartajAvenue Z acquires Shopify development and optimization partner Varfaj... Lexient, an AI-powered risk analysis platform for corporate communications, launches following a successful pilot program... PMG, an independent marketing services and tech company, is opening offices in Mexico City and Toronto... Designsensory, a Knoxville, TN-based branding, digital and creative agency, forms a strategic integration with Ackermann Marketing & PR.

It’s Personal: Strategic Communications Takeaways for White-Collar Criminal Representations

Wed, Feb. 11, 2026

By Matthew Harrison, Jenny MacMichael

AugustWhite-collar criminal matters can quickly become all-encompassing personal crises, requiring close coordination between legal counsel and communications advisors to address both legal and reputational risks. These takeaways can guide strategic counsel when supporting individuals who are navigating these dynamics.

The Problem with 'Tough Guys' and Apologies

Mon, Feb. 9, 2026

By Paul Oestreicher

Paul OestreicherApologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.

Allan Leaves Starmer in Lurch

Mon, Feb. 9, 2026

By Kevin McCauley

Tim AllanTim Allan, communications director for embattled British prime minister Keir Starmer, has quit as the Jeffrey Epstein scandal has engulfed Ten Downing Street.