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Latest PR firm news, commentary & professional development.

Last Updated: Mon., Nov. 10, 2025 @ 5:10 pm

Category: Crisis CommunicationsReturn to Latest News

Halvorson Flies to Kenvue's Rescue

Wed, Oct. 29, 2025

By Steve Barnes

HalvorsonJonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.

Cracker Barrel Axes Logo Redesign Firm

Fri, Oct. 3, 2025

By Kevin McCauley

Cracker BarrelCracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.

The Evolution of Crisis Communications

Thu, Sep. 25, 2025

By Chris Rosica

Chris RosicaDiscover how crisis communications has evolved and why proactive storytelling, digital strategy, and internal alignment are now essential to protecting reputation in a 24/7 media landscape.

Edelman Gets Cracker Barrel Crisis Work

Fri, Aug. 29, 2025

By Kevin McCauley

Richard EdelmanCracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.

Cracker Barrel Kills Rebrand

Wed, Aug. 27, 2025

By Kevin McCauley

Cracker Barrel logoCracker Barrel Old Country Store has dropped its much-ridiculed rebranding effort, and has decided to restore the image of old-timer Uncle Herschel leaning on a barrel to its logo.

Cracker Barrel Responds to Logo Backlash

Tue, Aug. 26, 2025

By Kevin McCauley

old logoCracker Barrel admits that it botched the rebranding and logo change that triggered a social media backlash against the restaurant chain.

What is Your Truth Strategy? 

Wed, Jun. 11, 2025

By Jim Lukaszewski

Jim LukaszewskiLiars often rely on a familiar toolkit that has also been commonly utilized in the field of communications. Here’s why good communications is always handled truthfully, honestly and ethically.

Sitrick Signs Up China's Huawei Technologies

Thu, May 22, 2025

By Kevin McCauley

HuaweiSitrick And Company has signed on to provide strategic communications to China’s Huawei Technologies, which is on the US Treasury Dept.’s sanctions list.

2025 Comms Playbook for Manufacturing Companies

Mon, May 12, 2025

By Breanna Welke

Breanna WelkeIn a year marked by shifting tariffs and global trade dynamics—manufacturing companies that prioritize strong internal communication will be best positioned to lead and grow.