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PR & Marketing Communications News

Last Updated: Thu., Feb. 27, 2020 @ 5:27 pm

Category: Crisis CommunicationsReturn to Latest News

Beer Drinkers Abandon Corona

Thu, Feb. 27, 2020

By Jon Gingerich

CoronaMore than a third of beer-drinking Americans admit they won’t purchase popular Mexican beer brand Corona in light of the ongoing coronavirus outbreak, according to a recent 5W Public Relations survey.

Boy Scouts Responds to Accusers

Mon, Feb. 24, 2020

By Ronn Torossian

Ronn TorossianThe Boy Scouts of America’s February bankruptcy filing in light of mounting sex-abuse lawsuits has quickly shifted public opinion of the scouting organization.

FTI Consulting Works Boy Scouts Bankruptcy

Tue, Feb. 18, 2020

By Kevin McCauley

Boy ScoutsFTI Consulting works Boy Scouts of America Chapter 11 filing, which could be one of history's biggest and most complex bankruptcies. (1 reader comment)

Pro Bono PR Trio Seeks Win for Winner

Tue, Feb. 18, 2020

By Kevin McCauley

Reality WinnerGoodman Media International (New York), The Buzzell Co. (Dallas) and TK/Communications (Los Angeles) are pushing the Justice Dept. to grant clemency to Air Force veteran Reality Winner, who was sentenced for leaking a classified report on Russian hacking of the 2016 presidential election. (1 reader comment)

MLB Commits PR Error in Astros’ Sign-Stealing Crisis

Tue, Feb. 18, 2020

By Kevin Foley

Kevin FoleyMajor League Baseball Commissioner Rob Manfred's bungled handling of the outrageous Houston Astros’ sign-stealing scandal is a major PR blackeye for baseball. (2 reader comments)

Hicks Returns to White House

Thu, Feb. 13, 2020

By Kevin McCauley

Hope HicksHope Hicks is returning to the White House as “counselor to the president,” reporting to president Trump’s son-in-law, Jared Kushner. (2 reader comments)

Ex-PR Powerhouse Peggy Siegal Fights to Restore Image

Thu, Feb. 6, 2020

By Kevin McCauley

Vanity FairEx-celebrity PR powerhouse Peggy Siegal fights to salvage her reputation and firm following New York Times piece about her helping to rehab the image of convicted sex offender Jeffrey Epstein, who apparently hung himself in his NYC prison cell in August. Vanity Fair details her effort in article of more than 6,500 words. (1 reader comment)

WeWork's Asci Returns to Teneo

Tue, Feb. 4, 2020

By Kevin McCauley

Jimmy AsciJimmy Asci, who left his chief communications officer job at WeWork in October, is back at Teneo as senior managing director in its New York office.

Google Hit for Promoting Climate Change Denial

Wed, Jan. 29, 2020

By Kevin McCauley

Kathy CastorCongresswoman Kathy Castor wants Google CEO Sundar Pichai to “stop promoting climate denial and misinformation videos” on the company’s YouTube platform.

The CEO’s Role in a Crisis

Wed, Jan. 29, 2020

By Ashley McCown and T.J. Winick

Ashley McCown & TJ WinickTo speak or not to speak: should your CEO be your spokesperson in a crisis? (1 reader comment)

The Real Cost of Crisis

Thu, Jan. 23, 2020

By Tony Langham

Tony LanghamIn a crisis, long-term reputation matters a lot more than short-term stock price. (1 reader comment)

Avoid the ‘Call Center’ Approach to Crisis

Wed, Jan. 22, 2020

By Alex Stanton

Alex StantonWhy offering rapid, uniform responses to crises will always be a second-rate solution to providing authentic, nuanced messages that are tailored to the needs and motivations of specific audiences.

Queen Elizabeth's Royal Crisis PR Performance

Tue, Jan. 21, 2020

By Kevin McCauley

Queen ELizabethQueen Elizabeth II schooled the Duke and Duchess of Sussex (aka Prince Harry and Meghan Markle) in the ways of crisis PR, according to Forbes contributor Chet Wade. (1 reader comment)


Winning Crisis Strategies with Gen Z

Tue, Jan. 21, 2020

By Lindsey Carnett

Lindsey CarnettHow brands can implement key learnings from Generation Z in their digital crisis communications efforts.

The Importance of Post-Crisis Communications

Thu, Jan. 16, 2020

By Jill Allread

Jill AllreadWhen a crisis appears resolved, it’s time to work on an aftermath recovery plan for the sake of restoring and improving the company’s long-term reputation.

The Art of the Apology

Wed, Jan. 15, 2020

By Ron Sachs

Ron SachsAn overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. (1 reader comment)

The First Five Phone Calls of Crisis Communications

Tue, Jan. 14, 2020

By Andrew Friedman

Andrew FriedmanMany companies will face a crisis, but many won’t have a communications plan in place when it hits. Namely, few will be able to answer this critical question: When a crisis occurs, who do you call first?

Verdicts Come in Clicks in the Court of Public Opinion

Wed, Jan. 8, 2020

By Gil Bashe, Kristie Kuhl and Jessica Berk-Ross

Gil, Kristie and JessicaFrom the Hallmark Channel to Boeing to the halls of power, we witnessed scandals in 2019 that put crisis communications professionals to work and put several American institutions to the test.

Preparing for a Year of Crisis Opportunities (and Threats)

Tue, Jan. 7, 2020

By Phil Denning

Phil DenningIn an era characterized by the rapid dissemination of information online, even the slightest reputational flame can rapidly spread, engulfing a company before it has time to dial 911. When that first spark becomes visible, company leaders must be prepared to implement a carefully-calculated response to lessen the initial impact.