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Retailers’ reluctance to lower prices on inventory is often the reason why new products fail, according to a new study published in marketing journal Marketing Science.
Men’s grooming company Manscaped launches a sports partnership with Ball State University, a Muncie, Indiana school that competes in NCAA’s Division I as part of the Mid-American Conference.
90 percent of Americans said they’ve changed their purchasing habits at the grocery store due to the rising costs of consumer goods.
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Doug Ruchefsky has moved to Hill+Knowlton Strategies to head its retail + leisure group that is housed within the consumer markets practice.
Brands are failing to live up to consumer expectations when it comes to data privacy and security issues, according to a recent FleishmanHillard study.
Current Global has scooped up AOR duties for the Subway sandwich shop chain, which serves more than six million sandwiches a day to people in more than 100 countries.
Stephanie Smirnov, a consumer branding and corporate communications pro, has signed on at Lippe Taylor as chief engagement officer.
A majority of Americans say the COVID-19 pandemic has influenced their consumer buying decisions, and has also left them wanting the private sector to do more in the way of social responsibility efforts.
Consumers, whipsawed by the COVID-19 crisis and demonstrations for racial equality, are putting a greater emphasis on brand trust when purchasing a product, according to a special report of the Edelman Trust Barometer released June 25.
Recent changes in consumer behavior brought on by the COVID-19 pandemic might not disappear as quickly as hoped, according to a series of recent reports.
Ogilvy’s Michele Anderson has joined Edelman as vice chair of brand for the US. She headed the WPP unit's US PR & influence operation.
Interpublic’s Golin has landed Lego Americas for integrated brand and product communications after a competitive pitch. The firm also will promote the toy company's retail outlets and infiltrate the Lego brand into cultural conversations.
Golin has won Carlsberg's UK business following a competitive pitch as the Denmark-based brewer works to align its brand and corporate PR at a single shop.
Kyle Farnham, who led Porter Novelli's New York and Chicago outposts, has joined Finn Partners as its first consumer practice chief. He also was in charge of BCW's US consumer group and helmed MSL's Atlanta office.
Matt Stanton has joined Constellation Brands as senior VP-public affairs based in the Washington office of the $8.2B wine/spirits/beer giant.
Lippe Taylor picked up US PR and digital marketing duties for Godiva, the Belgium-based luxury chocolate company, in a competitive pitch. Next Fifteen Communications Group's M Booth had the account.
New York’s EJ Media Group is handling the rebirth of Toys “R” Us, which has been recast as Tru Kids Brands.
Diana Littman has joined Publicis Groupe’s MSL operation as US CEO to bolster the role of PR in the integrated communications mix.
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