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Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is going gangbusters. But the strategy comes with perils. Here are five of those risks.
Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to deliver symmetric messaging and channel engagement in an increasingly blurred, asymmetric environment.
Despite a spate of recent good news about the state of the U.S. economy, consumers remain concerned about inflation, according to a recent survey.
Consumers around the world are growing more optimistic about their personal finances, but that improved sentiment hasn’t translated into increased spending, according to a new WARC report.
The heart of brand loyalty is not just a transaction but an emotional connection, a psychological contract between the brand and its audience.
Consumer tech brands are locked in a constant struggle for attention, with new gadgets and features seemingly released at breakneck speed. PR helps them stand out.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Ketner Group Communications CEO and president Catherine Seeds shared her experience attending the National Retail Federation’s annual trade show Jan. 14-16 at New York City’s Jacob Javits Convention Center during an O’Dwyer’s webinar Feb. 1 moderated by Researchscape’s Tony Cheevers.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
Since consumers are prioritizing saving but simultaneously making selective high-priced purchases, marketers need to look at what drives spending and garner insights on how brands can become more “splurge-worthy.”
Retailers’ reluctance to lower prices on inventory is often the reason why new products fail, according to a new study published in marketing journal Marketing Science.
Men’s grooming company Manscaped launches a sports partnership with Ball State University, a Muncie, Indiana school that competes in NCAA’s Division I as part of the Mid-American Conference.
90 percent of Americans said they’ve changed their purchasing habits at the grocery store due to the rising costs of consumer goods.
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Doug Ruchefsky has moved to Hill+Knowlton Strategies to head its retail + leisure group that is housed within the consumer markets practice.
Brands are failing to live up to consumer expectations when it comes to data privacy and security issues, according to a recent FleishmanHillard study.
Current Global has scooped up AOR duties for the Subway sandwich shop chain, which serves more than six million sandwiches a day to people in more than 100 countries.
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