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Last Updated: Wed., Jul. 17, 2024 @ 3:01 pm

Category: ConsumerReturn to Latest News

Consumer Tech Brands Need PR to Stand Out

Fri, Jul. 5, 2024

By Ronn Torossian

Ronn TorossianConsumer tech brands are locked in a constant struggle for attention, with new gadgets and features seemingly released at breakneck speed. PR helps them stand out.

Ruder Finn Bolsters Consumer Offering

Wed, Apr. 10, 2024

By Kevin McCauley

RuderFinnRuder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.

How PR Influences Consumer Spending

Thu, Apr. 4, 2024

By Ronn Torossian

Ronn TorossianSuccessful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.

Retail Tech Stories to Tell in 2024

Tue, Feb. 6, 2024

By John O'Dwyer

Catherine Seeds

Ketner Group Communications CEO and president Catherine Seeds shared her experience attending the National Retail Federation’s annual trade show Jan. 14-16 at New York City’s Jacob Javits Convention Center during an O’Dwyer’s webinar Feb. 1 moderated by Researchscape’s Tony Cheevers.

Edible Brands Taps Coyne PR

Mon, Oct. 2, 2023

By Kevin McCauley

EdibleCoyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.

The Growing Popularity Of 'Buy Now, Pay Later'

Fri, Apr. 28, 2023

By Matt Caiola

Matt CaiolaBNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.

How to Make Your Brand Splurge-Worthy 

Tue, Mar. 28, 2023

By Dara Busch

Dara BuschSince consumers are prioritizing saving but simultaneously making selective high-priced purchases, marketers need to look at what drives spending and garner insights on how brands can become more “splurge-worthy.”

Retailer Pricing Often Cause of Product Failure

Thu, Dec. 15, 2022

By Jon Gingerich

Woman shoppingRetailers’ reluctance to lower prices on inventory is often the reason why new products fail, according to a new study published in marketing journal Marketing Science.

Manscaped Teams With Ball State

Wed, Oct. 12, 2022

By Steve Barnes

Ball StateMen’s grooming company Manscaped launches a sports partnership with Ball State University, a Muncie, Indiana school that competes in NCAA’s Division I as part of the Mid-American Conference.

Current Global Hops on Subway

Thu, Oct. 22, 2020

By Kevin McCauley

SubwayCurrent Global has scooped up AOR duties for the Subway sandwich shop chain, which serves more than six million sandwiches a day to people in more than 100 countries.

Scholastic's Smirnov Moves to Lippe Taylor

Tue, Oct. 13, 2020

By Kevin McCauley

Stephanie SmirnovStephanie Smirnov, a consumer branding and corporate communications pro, has signed on at Lippe Taylor as chief engagement officer.

Americans’ Purchasing Habits Altered by COVID-19

Thu, Jul. 30, 2020

By Jon Gingerich

COVIDA majority of Americans say the COVID-19 pandemic has influenced their consumer buying decisions, and has also left them wanting the private sector to do more in the way of social responsibility efforts.

Brand Trust is on Rise—Edelman Trust Barometer

Thu, Jun. 25, 2020

By Kevin McCauley

EdelmanConsumers, whipsawed by the COVID-19 crisis and demonstrations for racial equality, are putting a greater emphasis on brand trust when purchasing a product, according to a special report of the Edelman Trust Barometer released June 25.