The Inside News of PR & Marketing Communications

Last Updated: Fri., Oct. 18, 2019 @ 1:03 pm

Category: ConsumerReturn to Latest News

Godiva Sweetens Lippe Taylor's Client Roster

Wed, Apr. 3, 2019

By Kevin McCauley

GodivaLippe Taylor picked up US PR and digital marketing duties for Godiva, the Belgium-based luxury chocolate company, in a competitive pitch.  Next Fifteen Communications Group's M Booth had the account.

EJ Media Works Toys R Us Rebirth

Wed, Feb. 13, 2019

By Kevin McCauley

TruKidsNew York’s EJ Media Group is handling the rebirth of Toys “R” Us, which has been recast as Tru Kids Brands.

Publicis Hires MMC's Littman to Boost PR

Mon, Nov. 5, 2018

By Kevin McCauley

Diana LittmanDiana Littman has joined Publicis Groupe’s MSL operation as US CEO to bolster the role of PR in the integrated communications mix.

WE Finds Consumers Want Ethical Technology

Wed, Oct. 31, 2018

By Steve Barnes

WE - Brands in Motion StudyPeople want the high-tech developments that make their lives easier but expect companies behind the technology to behave ethically and responsibly, according to a survey from WE Communications.

Zeno Alum Bunn Joins BCW

Tue, Oct. 30, 2018

By Kevin McCauley

Thomas BunnThomas Bunn, who was managing director in Zeno Group's New York office in charge of 85 staffers, has joined BCW as executive VP-global brand & integrated services.

McBreen Shops GMA's PR

Mon, Oct. 29, 2018

By Kevin McCauley

Katie McBreenKatie McBreen has joined the Grocery Manufacturers Assn. as VP-comms. and research as part of the new leadership team at the 110-year-old trade group.

Jessica Alba's Honest Co. Avoids Messy PR Fight

Thu, Aug. 23, 2018

By Kevin McCauley

Jessica AlbaThe Honest Co., which was founded by actress Jessica Alba, has signed an agreement with the SAG-AFTRA union to avoid a messy high-profile fight over the use of non-union labor.

Finn Partners' Thompson Shifts to Henkel

Tue, Jan. 30, 2018

By Kevin McCauley

Alexandra Kirsch ThompsonAlexandria Kirsch Thompson is leaving her VP-editorial & social strategy post at Finn Partners for a spot at Henkel, the German chemicals and consumer products powerhouse.

Consumer Facing Media is Critical Support to B2B Publicity

Wed, Dec. 6, 2017

By Paula Conway

Paula ConwayLimiting branding efforts for B2B clients to the trade press is a missed opportunity for communicators, who can often expand their outreach efforts with great success by leveraging consumer outlets as well.

Treemote Taps Coyne

Tue, Jun. 6, 2017

By Jon Gingerich

Treemote Remote control maker Treemote has engaged Coyne PR to drive awareness of the brand on the heels of its U.S. launch.

Play Fair Lands Litzky as AOR

Wed, Mar. 1, 2017

By Jon Gingerich

Play Fair Litzky Public Relations has been named agency of record for children’s event Play Fair.

STS Inks Signs Tilson as AOR

Fri, Feb. 17, 2017

By Jon Gingerich

STS InksTilson Public Relations has been named agency of record for global ink manufacturer STS Inks.

ADT Names Allison+Partners AOR

Fri, Feb. 3, 2017

By Jon Gingerich

ADTAllison+Partners has been named the agency of record for home and businesses security giant ADT.

Returning Apparel to the USA

Tue, Nov. 22, 2016

By Rene Henry

Rene HenryColleges and universities, as well as professional sports organizations, can lead the charge in rebuilding America’s sports apparel market.

Seeing Machines Signs Stratacomm

Mon, Nov. 14, 2016

By Jon Gingerich

Seeing Machines Driver monitoring technology company Seeing Machines has hired Stratacomm for U.S. communications support.

IKEA Hires Hoffman

Mon, Nov. 14, 2016

By Jon Gingerich

IKEAIKEA Singapore has named The Hoffman Agency its public relations agency of record.

QuickChess Pawns PR on Butler

Fri, Nov. 4, 2016

By Jon Gingerich

QuickChess Butler Associates has been hired to manage PR for kids' board game QuickChess to coincide with the 2016 World Chess Championship.

Happy Labor Day! People Rent Homes, Cars to Survive

Tue, Sep. 6, 2016

By Jack O'Dwyer

AirbnbLabor Day is a day that recognizes the achievements of the labor movement. But quite a few people are having to rely on their own ingenuity and creativity to get by, renting out their homes or parts of them and using their own cars as taxis.

Coyne Insures PR for Healthy Paws

Wed, Jul. 13, 2016

By Editorial Staff

healthy pawsAon Affinity's Healthy Paws Pet Insurance operation has engaged Coyne PR as AOR for PR to promote the brand and overall importance of pet insurance.

Santy Snags S+L Communications

Thu, Apr. 14, 2016

By Jon Gingerich

S+L, a Santy companyLos Angeles-based PR and marketing agency S+L Communications has been acquired by Scottsdale, AZ-based digital marketing communications firm Santy.