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PR News & Commentary

Last Updated: Fri., Mar. 31, 2023 @ 5:52 pm

Category: ConsumerReturn to Latest News

Retailer Pricing Often Cause of Product Failure

Thu, Dec. 15, 2022

By Jon Gingerich

Woman shoppingRetailers’ reluctance to lower prices on inventory is often the reason why new products fail, according to a new study published in marketing journal Marketing Science.

Manscaped Teams With Ball State

Wed, Oct. 12, 2022

By Steve Barnes

Ball StateMen’s grooming company Manscaped launches a sports partnership with Ball State University, a Muncie, Indiana school that competes in NCAA’s Division I as part of the Mid-American Conference.

Current Global Hops on Subway

Thu, Oct. 22, 2020

By Kevin McCauley

SubwayCurrent Global has scooped up AOR duties for the Subway sandwich shop chain, which serves more than six million sandwiches a day to people in more than 100 countries.

Scholastic's Smirnov Moves to Lippe Taylor

Tue, Oct. 13, 2020

By Kevin McCauley

Stephanie SmirnovStephanie Smirnov, a consumer branding and corporate communications pro, has signed on at Lippe Taylor as chief engagement officer.

Americans’ Purchasing Habits Altered by COVID-19

Thu, Jul. 30, 2020

By Jon Gingerich

COVIDA majority of Americans say the COVID-19 pandemic has influenced their consumer buying decisions, and has also left them wanting the private sector to do more in the way of social responsibility efforts.

Brand Trust is on Rise—Edelman Trust Barometer

Thu, Jun. 25, 2020

By Kevin McCauley

EdelmanConsumers, whipsawed by the COVID-19 crisis and demonstrations for racial equality, are putting a greater emphasis on brand trust when purchasing a product, according to a special report of the Edelman Trust Barometer released June 25.

Ogilvy's Anderson Takes Edelman Brand Post

Wed, Feb. 12, 2020

By Kevin McCauley

Michele AndersonOgilvy’s Michele Anderson has joined Edelman as vice chair of brand for the US. She headed the WPP unit's US PR & influence operation.

Golin Lands Lego Americas in Competitive Pitch

Mon, Nov. 18, 2019

By Kevin McCauley

LegoInterpublic’s Golin has landed Lego Americas for integrated brand and product communications after a competitive pitch. The firm also will promote the toy company's retail outlets and infiltrate the Lego brand into cultural conversations.

Golin Hops on Carlsberg's UK Push

Wed, Oct. 30, 2019

By Kevin McCauley

CarlsbergGolin has won Carlsberg's UK business following a competitive pitch as the Denmark-based brewer works to align its brand and corporate PR at a single shop.

Porter Novelli's Farnham Switches to Finn Partners

Tue, Oct. 22, 2019

By Kevin McCauley

Kyle FarnhamKyle Farnham, who led Porter Novelli's New York and Chicago outposts, has joined Finn Partners as its first consumer practice chief. He also was in charge of BCW's US consumer group and helmed MSL's Atlanta office.

Godiva Sweetens Lippe Taylor's Client Roster

Wed, Apr. 3, 2019

By Kevin McCauley

GodivaLippe Taylor picked up US PR and digital marketing duties for Godiva, the Belgium-based luxury chocolate company, in a competitive pitch. Next Fifteen Communications Group's M Booth had the account.

EJ Media Works Toys ‘R’ Us Rebirth

Wed, Feb. 13, 2019

By Kevin McCauley

TruKidsNew York’s EJ Media Group is handling the rebirth of Toys “R” Us, which has been recast as Tru Kids Brands.

Publicis Hires MMC's Littman to Boost PR

Mon, Nov. 5, 2018

By Kevin McCauley

Diana LittmanDiana Littman has joined Publicis Groupe’s MSL operation as US CEO to bolster the role of PR in the integrated communications mix.