Doug Ruchefsky has moved to Hill+Knowlton Strategies to head its retail + leisure group that is housed within the consumer markets practice.
The 12-year PR veteran served as VP at DeVries Global and did stints at Lou Hammond & Assocs. and The Rosen Group.
He has worked on PR, reputation management and media programs for clients such as IHOP, S. Pellegrino, Zippo, Tourism Authority of Thailand and The St. Regis Deer Valley.
Ruchefsky reports to Laura Morgan, executive VP & US consumer markets head.
She joined H+K in September 2019 from DeVries, where she was executive VP for global strategic alliances.
WPP owns H+K, while Interpublic owns DeVries.