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| Doug Ruchefsky |
Doug Ruchefsky has moved to Hill+Knowlton Strategies to head its retail + leisure group that is housed within the consumer markets practice.
The 12-year PR veteran served as VP at DeVries Global and did stints at Lou Hammond & Assocs. and The Rosen Group.
He has worked on PR, reputation management and media programs for clients such as IHOP, S. Pellegrino, Zippo, Tourism Authority of Thailand and The St. Regis Deer Valley.
Ruchefsky reports to Laura Morgan, executive VP & US consumer markets head.
She joined H+K in September 2019 from DeVries, where she was executive VP for global strategic alliances.
WPP owns H+K, while Interpublic owns DeVries.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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