 |
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
The Jersey firm had handled a project for Edible earlier this year.
Based on that relationship, Kevin Keith, CMO at Edible, is confident Coyne’s strategic approach and creativity will “help accelerate our vision for the next-generation Edible brand with our loyal fans and a whole new generation of gifters.”
Edible wants to redefine its position from providing gifts for special occasions to one that spotlights everyday moments.
Jennifer Kamienski, executive VP, heads Coyne’s Edible team.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
Since consumers are prioritizing saving but simultaneously making selective high-priced purchases, marketers need to look at what drives spending and garner insights on how brands can become more “splurge-worthy.”
Have a comment? Send it to 
No comments have been submitted for this story yet.