Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.

The Jersey firm had handled a project for Edible earlier this year.

Based on that relationship, Kevin Keith, CMO at Edible, is confident Coyne’s strategic approach and creativity will “help accelerate our vision for the next-generation Edible brand with our loyal fans and a whole new generation of gifters.”

Edible wants to redefine its position from providing gifts for special occasions to one that spotlights everyday moments.

Jennifer Kamienski, executive VP, heads Coyne’s Edible team.