 |
| Michele Anderson |
Ogilvy’s Michele Anderson has joined Edelman as vice chair of brand for the US.
Reporting to brand chair Amanda Glasgow, Chicago-based Anderson will plot market & talent strategy, while integrating data/analytics and performance communications to drive brand growth. She also will oversee brand development for Edelman’s Midwest region.
Anderson, who has 25 years of PR & marketing experience, served as Ogilvy’s US head of PR & influence. She was responsible for BP, Kimberly-Clark, State Street Global Advisors (award-winning "Fearless Girl" campaign), Tyson Foods, Sargento and Chicago Blackhawks business. Earlier, she led Ogilvy’s Chicago and Ketchum’s Atlanta offices.
The South Africa native co-founded Magna Carta, which became the country's largest firm with offices in Johannesburg and Cape Town, which led to work from Coca-Cola, Vodaphone, Disney and 2010 FIFA World Cup.
Glasgow said Anderson gets Edelman’s vision about how its work “reimagines how brands can use an earned mindset to build trust and engagement."
If you’re a CPG brand looking to grow, getting started on TikTok Shop to stand out, sell more and build a loyal community is easier than you think.
Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is going gangbusters. But the strategy comes with perils. Here are five of those risks.
Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to deliver symmetric messaging and channel engagement in an increasingly blurred, asymmetric environment.
Despite a spate of recent good news about the state of the U.S. economy, consumers remain concerned about inflation, according to a recent survey.
