The Inside News of PR & Marketing Communications

Last Updated: Tue., Jun. 18, 2019 @ 5:30 pm

Category: Sports PRReturn to Latest News

Crasnick to Pitch MLBPA

Wed, Jan. 30, 2019

By Kevin McCauley

Jerry CrasnickJerry Crasnick, who covered Major League Baseball for more than 30 years, has joined the Major League Baseball Players Assn. as senior advisor for player, agent and media relations.

FH Scores PR Touchdown with Pac-12

Mon, Jan. 7, 2019

By Kevin McCauley

Pac 12FleishmanHillard is representing the Pac-12, athletic conference of a dozen western colleges, which once again is shut out from the College Football Playoff. (1 reader comment)

NFL Passes PR Duties to Schwartz

Fri, Jan. 4, 2019

By Kevin McCauley

Jon SchwartzThe National Football League has hired NASCAR’s Jon Schwartz for the senior VP-communications & PA spot, effective Jan. 7. (1 reader comment)

Sports & Entertainment PR Takes Center Stage in Dec. Issue

Thu, Dec. 6, 2018

By John O'Dwyer

O'Dwyer's Dec. '18 Sports & Entertainment PR MagazineOur annual issue on sports and entertainment PR features articles from leading thought leaders, agency profiles and our exclusive rankings of the top firms.

Next up is our 2019 PR Buyer's Guide and special crisis communications issue in January. Contact editor Jon Gingerich,, for more info on how to participate in O'Dwyer's magazine..

Super Bowl Presents Super Opportunity for Brands

Thu, Dec. 6, 2018

By Kevin Foley

Kevin FoleySuper Bowl LIII will kick off at Mercedes-Benz stadium in Atlanta on Feb. 3, offering one of the highest profile platforms for PR professionals, whether they represent sponsor or non-sponsor brands. 

Health Drives Sports Marketing Messages

Fri, Nov. 16, 2018

By Jon Gingerich

Lavidge teaserMarketing content containing the word “healthy” is more likely to resonate with consumers when it comes to sports- and fitness-related products and services, according to a recent survey.

Marketing to the Overlooked Female NFL Fan

Thu, Oct. 4, 2018

By Samantha Baier

Samantha BaierA recent study on female NFL fans unveils some surprising findings regarding how this often-ignored audience engages with brands.


Long-Time NY Mets PR Exec Horwitz Shifts Gears

Thu, Sep. 13, 2018

By Kevin McCauley

Jay HorwitzJay Horwitz, who helmed the New York Mets media relations team through many of the team’s highlights and lowlights over the past 39 years, is transitioning to a new post Oct. 1. (1 reader comment)

NFL Boots Marketing Ball to Activisionís Ellis

Wed, Aug. 29, 2018

By Kevin McCauley

Tim EllisThe National Football League has hired Tim Ellis as chief marketing officer to boost the fortunes of the league as it struggles with declining TV revenues, player protests, criticisms from president Trump and player health issues.

NFL Bets on S-3 Group

Wed, Jun. 27, 2018

By Kevin McCauley

NFLThe National Football League has hired S-3 Group for DC representation on sports gambling issues in the aftermath of the Supreme Court’s ruling that paved the way for states to legalize betting on sporting events. (2 reader comments)

NFL Tapped Glover Park for Kaepernick Poll

Thu, May 24, 2018

By Kevin McCauley

Colin KapernickThe NFL hired Glover Park Group to gauge public opinion on quarterback Colin Kaepernick, who took a knee during the playing of the national anthem and continues as a free agent. Poll could play important part in Kaepernick's collusion complaint against NFL, team owners.

Germans Kick Soccer Ball to BC&W

Tue, Mar. 13, 2018

By Kevin McCauley

UEFAGerman Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.

B-M Dives into Aquatics Championships

Fri, Feb. 9, 2018

By Kevin McCauley

FINAThe International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.

Indians Drop Logo Due to Pressure

Mon, Feb. 5, 2018

By Ronn Torossian

Ronn TorossianAfter decades of criticism and calls for a change, the Cleveland Indians announced that logo Chief Wahoo would no longer be used to represent the baseball team on its players' uniforms.

Lockhart Punts NFL PR Post

Tue, Jan. 23, 2018

By Kevin McCauley

Joe LockhartJoe Lockhart, Glover Park Group founder & ex-White House press secretary, is leaving his executive VP-communications & government affairs post at the National Football League after a two-year stint. (4 reader comments)

Fourth Time a Charm with Weber Shandwick

Mon, Jan. 8, 2018

By Kevin McCauley

World Squash FederationThe Professional Squash Assn. and World Squash Federation have retained Weber Shandwick to push for the sport’s inclusion in the 2024 Paris Olympic Games.

NFL Cancels Sunday Night Football

Tue, Jan. 2, 2018

By Ronn Torossian

Ronn TorossianThe National Football League’s decision to cancel the last Sunday Night Football game of the season underscores the ratings and viewership woes that have afflicted the weekly game telecasts this season. (2 reader comments)