A Playbook for Breaking Through in Sports PR
Tue, Sep. 6, 2022
By Jonathan Pocius
A look inside the huddle on how comms teams can come up with winning game plans for clients in a rapidly changing sports landscape.
| Category: Sports PR | Return to Latest News |
A look inside the huddle on how comms teams can come up with winning game plans for clients in a rapidly changing sports landscape.
Bryan Cave Leighton Paisner guided Acrisure, fintech company, in its 15-year deal to change the name of Heinz Field, home of the Pittsburgh Steelers National Football League team, to Acrisure Stadium.
While piloting the Golden State Warriors to an NBA championship, head coach Steve Kerr also demonstrated a winning strategy for using his media platform to deliver a timely statement.
Berk Communications has added New York Yankees slugger Aaron Judge to its line-up of sports clients.
The PGA could use a little PR help in its battle with the new, Saudi-financed LIV golfing league.
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Finn Partners has drafted Zach Groen, who held PR posts for the Philadelphia Eagles, Green Bay Packers and New England Patriots National Football League teams, as VP in its sports division.
Sard Verbinnen & Co. represents the Miami Marlins as its CEO and former Yankee shortstop Derek Jeter decides to quit and give up his four percent ownership stake in the team.
The Olympics’ loss of popularity and relevancy in recent years makes one wonder if the games can ever possibly regain the worldwide appeal and prestige they once held.
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While many sports fans say the Cleveland Indians were right to get rid of their old name, they aren’t nearly so willing to see the 2021 World Series-winning Atlanta Braves make the same decision.
Teneo has decided to end its Tipperary Gaelic Athletic Assocation sponsorship. Tipperary-born Teneo co-founder & CEO Declan Kelly resigned from the 'global CEO advisory firm' in June after he behaved inappropriately during a Global Citizen event.
The United Soccer League has named Will Kuhns senior VP of communications and PR as it fields an expansion team in Queens, NY in 2022.
Finn Partners has added imre's Matt Saler, a 15-year sports and consumer marketing pro, to its sports division.
Some likely implications of the Supreme Court's judgement against the NCAA in the antitrust case over paying college athletes.
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Ben Sosenko has joined Overtime as its first head of communications and public affairs as the Brooklyn-based sports platform for Gen-Z fans rolls out its Overtime Elite pro-basketball league for high school basketball players.
Julie Andreeff Jensen, who previously led corporate affairs and communications at financial services company Citadel, is joining the Washington Football Team as senior vice president of external engagement and communications.
In a PR about-face, the NFL has apologized for its former stance regarding athletes kneeling during the national anthem.
NASCAR announced it will resume this season beginning in May, but how the auto racing giant will ensure the safety of its drivers remains to be seen.
John Acunto, a 20-year veteran of the National Basketball Association's communications team, has joined Finn Partners as senior partner.
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