Marketing to the Overlooked Female NFL Fan
Thu, Oct. 4, 2018
By Samantha Baier
A recent study on female NFL fans unveils some surprising findings regarding how this often-ignored audience engages with brands.
| Category: Sports PR | Return to Latest News |
A recent study on female NFL fans unveils some surprising findings regarding how this often-ignored audience engages with brands.
Tiger Woods is back, at least for the time being, but golf will struggle if it doesn’t find a new superstar in light of Tiger’s eventual retirement.
Jay Horwitz, who helmed the New York Mets media relations team through many of the team’s highlights and lowlights over the past 39 years, is transitioning to a new post Oct. 1. (1 reader comment)
The National Football League has hired Tim Ellis as chief marketing officer to boost the fortunes of the league as it struggles with declining TV revenues, player protests, criticisms from president Trump and player health issues.
As the sports industry continues to grow in scale, marketers can longer afford to drop the ball.
The National Football League has hired S-3 Group for DC representation on sports gambling issues in the aftermath of the Supreme Court’s ruling that paved the way for states to legalize betting on sporting events. (2 reader comments)
The NFL hired Glover Park Group to gauge public opinion on quarterback Colin Kaepernick, who took a knee during the playing of the national anthem and continues as a free agent. Poll could play important part in Kaepernick's collusion complaint against NFL, team owners.
German Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.
The International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.
After decades of criticism and calls for a change, the Cleveland Indians announced that logo Chief Wahoo would no longer be used to represent the baseball team on its players' uniforms.
Sportscaster Al Michaels will return to the big game for the tenth time in the role of announcer at Super Bowl LII.
Joe Lockhart, Glover Park Group founder & ex-White House press secretary, is leaving his executive VP-communications & government affairs post at the National Football League after a two-year stint. (4 reader comments)
The Professional Squash Assn. and World Squash Federation have retained Weber Shandwick to push for the sport’s inclusion in the 2024 Paris Olympic Games.
The National Football League’s decision to cancel the last Sunday Night Football game of the season underscores the ratings and viewership woes that have afflicted the weekly game telecasts this season. (1 reader comment)
How communications pros can extend their sports marketing sponsorships through the use of a publicity program. (1 reader comment)
How an agency raised the public profile of a legendary sports agent and his practice through national media exposure and the use of an innovative educational event series.
The current model of influencer marketing must evolve in ways that adopt a level of customization if communicators want to drive relevant conversations that better engage target audiences, building lasting relationships with trusted and genuine brand advocates.
Technology has disrupted the sports marketing environment in virtually every way, and marketers today must embrace this new reality if they want to remain relevant and succeed. (1 reader comment)
The countdown to 2018 Winter Olympics is on, and already the world is buzzing about who’ll be the Olympic darlings to watch in PyeongChang, along with which brands will emerge victorious amid a flurry of Olympics-related marketing activities.
Ogilvy handled Hong Kong's successful bid for the 2022 Gay Games, beating Washington and Guadalajara, Mexico, to the finish line for the event that is expected to attract more than 15K participants
Nearly two-thirds (64 percent) of Americans in “swing states” believe President Trump shouldn’t focus on his battle with the National Football League, according to a survey released today by Firehouse Strategies, Republican PA firm. (1 reader comment)
The National Football League, which is embroiled in a First Amendment tussle with Donald Trump, has posted a job listing for senior communications strategist.
Roger Goodell, the public face of the National Football League and among the most powerful figures in sports, is expected to sign a contract extension through 2024. (1 reader comment)
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