The Inside News of PR & Marketing Communications

Last Updated: Mon., Oct. 22, 2018 @ 5:30 pm

Category: Sports PRReturn to Latest News

Marketing to the Overlooked Female NFL Fan

Thu, Oct. 4, 2018

By Samantha Baier

Samantha BaierA recent study on female NFL fans unveils some surprising findings regarding how this often-ignored audience engages with brands.


Long-Time NY Mets PR Exec Horwitz Shifts Gears

Thu, Sep. 13, 2018

By Kevin McCauley

Jay HorwitzJay Horwitz, who helmed the New York Mets media relations team through many of the team’s highlights and lowlights over the past 39 years, is transitioning to a new post Oct. 1. (1 reader comment)

NFL Boots Marketing Ball to Activision’s Ellis

Wed, Aug. 29, 2018

By Kevin McCauley

Tim EllisThe National Football League has hired Tim Ellis as chief marketing officer to boost the fortunes of the league as it struggles with declining TV revenues, player protests, criticisms from president Trump and player health issues.

NFL Bets on S-3 Group

Wed, Jun. 27, 2018

By Kevin McCauley

NFLThe National Football League has hired S-3 Group for DC representation on sports gambling issues in the aftermath of the Supreme Court’s ruling that paved the way for states to legalize betting on sporting events. (2 reader comments)

NFL Tapped Glover Park for Kaepernick Poll

Thu, May 24, 2018

By Kevin McCauley

Colin KapernickThe NFL hired Glover Park Group to gauge public opinion on quarterback Colin Kaepernick, who took a knee during the playing of the national anthem and continues as a free agent. Poll could play important part in Kaepernick's collusion complaint against NFL, team owners.

Germans Kick Soccer Ball to BC&W

Tue, Mar. 13, 2018

By Kevin McCauley

UEFAGerman Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.

B-M Dives into Aquatics Championships

Fri, Feb. 9, 2018

By Kevin McCauley

FINAThe International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.

Indians Drop Logo Due to Pressure

Mon, Feb. 5, 2018

By Ronn Torossian

Ronn TorossianAfter decades of criticism and calls for a change, the Cleveland Indians announced that logo Chief Wahoo would no longer be used to represent the baseball team on its players' uniforms.

Lockhart Punts NFL PR Post

Tue, Jan. 23, 2018

By Kevin McCauley

Joe LockhartJoe Lockhart, Glover Park Group founder & ex-White House press secretary, is leaving his executive VP-communications & government affairs post at the National Football League after a two-year stint. (4 reader comments)

Fourth Time a Charm with Weber Shandwick

Mon, Jan. 8, 2018

By Kevin McCauley

World Squash FederationThe Professional Squash Assn. and World Squash Federation have retained Weber Shandwick to push for the sport’s inclusion in the 2024 Paris Olympic Games.

NFL Cancels Sunday Night Football

Tue, Jan. 2, 2018

By Ronn Torossian

Ronn TorossianThe National Football League’s decision to cancel the last Sunday Night Football game of the season underscores the ratings and viewership woes that have afflicted the weekly game telecasts this season. (1 reader comment)

Restoring the Luster of a Legendary Personal Brand

Thu, Dec. 14, 2017

By Charles Upchurch

Charles UpchurchHow an agency raised the public profile of a legendary sports agent and his practice through national media exposure and the use of an innovative educational event series.

Brand Advocacy in Influencer Marketing: a Win for Sports

Wed, Dec. 13, 2017

By Samantha Baier

Samantha BaierThe current model of influencer marketing must evolve in ways that adopt a level of customization if communicators want to drive relevant conversations that better engage target audiences, building lasting relationships with trusted and genuine brand advocates.

Three Ways Sports Marketers Can Up Their Game

Tue, Dec. 12, 2017

By Marya Ketchell

Marya KetchellTechnology has disrupted the sports marketing environment in virtually every way, and marketers today must embrace this new reality if they want to remain relevant and succeed. (1 reader comment)

Olympic PR: What’s New and What’s Not

Mon, Dec. 11, 2017

By Caroline Andrew

Caroline AndrewThe countdown to 2018 Winter Olympics is on, and already the world is buzzing about who’ll be the Olympic darlings to watch in PyeongChang, along with which brands will emerge victorious amid a flurry of Olympics-related marketing activities.

Ogilvy Helps HK Cross Gay Games Finish Line

Tue, Oct. 31, 2017

By Kevin McCauley

Gay Games logoOgilvy handled Hong Kong's successful bid for the 2022 Gay Games, beating Washington and Guadalajara, Mexico, to the finish line for the event that is expected to attract more than 15K participants

Voters Sack Trump on Fight with NFL

Wed, Sep. 27, 2017

By Kevin McCauley

President Trump holding football jerseyNearly two-thirds (64 percent) of Americans in “swing states” believe President Trump shouldn’t focus on his battle with the National Football League, according to a survey released today by Firehouse Strategies, Republican PA firm. (1 reader comment)

NFL Kicks Off Search for Crisis Pro

Tue, Sep. 26, 2017

By Kevin McCauley

NFL CommunicationsThe National Football League, which is embroiled in a First Amendment tussle with Donald Trump, has posted a job listing for senior communications strategist.

NFL Re-Ups Ex-PR Exec Goodell

Mon, Aug. 21, 2017

By Kevin McCauley

Roger GoodellRoger Goodell, the public face of the National Football League and among the most powerful figures in sports, is expected to sign a contract extension through 2024. (1 reader comment)