Crasnick to Pitch MLBPA
Wed, Jan. 30, 2019
By Kevin McCauley
Jerry Crasnick, who covered Major League Baseball for more than 30 years, has joined the Major League Baseball Players Assn. as senior advisor for player, agent and media relations.
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Jerry Crasnick, who covered Major League Baseball for more than 30 years, has joined the Major League Baseball Players Assn. as senior advisor for player, agent and media relations.
FleishmanHillard is representing the Pac-12, athletic conference of a dozen western colleges, which once again is shut out from the College Football Playoff. (1 reader comment)
The National Football League has hired NASCAR’s Jon Schwartz for the senior VP-communications & PA spot, effective Jan. 7. (1 reader comment)
The booming esports industry will provide massive fan engagement opportunities for brands open to fully collaborating and growing with it.
Sports has played a large and important role in American history, and not always in positive ways. (1 reader comment)
Our annual issue on sports and entertainment PR features articles from leading thought leaders, agency profiles and our exclusive rankings of the top firms.
Next up is our 2019 PR Buyer's Guide and special crisis communications issue in January. Contact editor Jon Gingerich, jon@odwyerpr.com, for more info on how to participate in O'Dwyer's magazine..
Super Bowl LIII will kick off at Mercedes-Benz stadium in Atlanta on Feb. 3, offering one of the highest profile platforms for PR professionals, whether they represent sponsor or non-sponsor brands.
Marketing content containing the word “healthy” is more likely to resonate with consumers when it comes to sports- and fitness-related products and services, according to a recent survey.
A recent study on female NFL fans unveils some surprising findings regarding how this often-ignored audience engages with brands.
Tiger Woods is back, at least for the time being, but golf will struggle if it doesn’t find a new superstar in light of Tiger’s eventual retirement.
Jay Horwitz, who helmed the New York Mets media relations team through many of the team’s highlights and lowlights over the past 39 years, is transitioning to a new post Oct. 1. (1 reader comment)
The National Football League has hired Tim Ellis as chief marketing officer to boost the fortunes of the league as it struggles with declining TV revenues, player protests, criticisms from president Trump and player health issues.
As the sports industry continues to grow in scale, marketers can longer afford to drop the ball.
The National Football League has hired S-3 Group for DC representation on sports gambling issues in the aftermath of the Supreme Court’s ruling that paved the way for states to legalize betting on sporting events. (2 reader comments)
The NFL hired Glover Park Group to gauge public opinion on quarterback Colin Kaepernick, who took a knee during the playing of the national anthem and continues as a free agent. Poll could play important part in Kaepernick's collusion complaint against NFL, team owners.
German Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.
The International Swimming Federation has selected Burson-Marsteller to handle its 2019 World Aquatics Championships slated for Gwangju, South Korea.
After decades of criticism and calls for a change, the Cleveland Indians announced that logo Chief Wahoo would no longer be used to represent the baseball team on its players' uniforms.
Sportscaster Al Michaels will return to the big game for the tenth time in the role of announcer at Super Bowl LII.
Joe Lockhart, Glover Park Group founder & ex-White House press secretary, is leaving his executive VP-communications & government affairs post at the National Football League after a two-year stint. (4 reader comments)
The Professional Squash Assn. and World Squash Federation have retained Weber Shandwick to push for the sport’s inclusion in the 2024 Paris Olympic Games.
The National Football League’s decision to cancel the last Sunday Night Football game of the season underscores the ratings and viewership woes that have afflicted the weekly game telecasts this season. (2 reader comments)
How communications pros can extend their sports marketing sponsorships through the use of a publicity program. (1 reader comment)
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