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Last Updated: Wed., Jun. 12, 2024 @ 4:50 pm

Category: Sports PRReturn to Latest News

There's One in Every Crowd

Thu, Mar. 28, 2024

By Rene Henry

Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.

Super Bowls, Amazing Ads

Fri, Feb. 9, 2024

By Ronn Torossian

Ronn TorossianThe Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.

Teneo Taps Sports Journo Greenslade

Tue, Jan. 16, 2024

By Kevin McCauley

Nick GreensladeTeneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.

Prosek Partners Plays Ball

Thu, Nov. 16, 2023

By Steve Barnes

Jon SchwartzJon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.

USA Fencing Finds Finn Partners

Tue, Nov. 14, 2023

By Kevin McCauley

USA FencingUSA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.

Gagnier Works XFL, USFL Merger

Thu, Sep. 28, 2023

By Kevin McCauley

Gagnier Communications handles the XFL as it plans to merge with the United States Football League, a move that joins the two spring leagues.

Trailrunner Picks Pac-12’s Zaninovich

Mon, Apr. 10, 2023

By Kevin McCauley

Jamie ZaninovichTrailrunner International has recruited Jamie Zaninovich, deputy commissioner & COO of the Pac-12, as managing director to boost its sports business.

Finn Adds Flax to Bolster Push into Women's Sports

Thu, Mar. 23, 2023

By Kevin McCauley

Madelyn FlaxFinn Partners has added Berk Communications’ Madelyn Flax to its consumer lifestyle & sports group as it works to expand its reach into the world of women's sports.

Hiltzik's Watkins Takes MSG Post

Fri, Feb. 17, 2023

By Steve Barnes

MSGJeremy Watkins, who manages the sports and gaming division at Hiltzik Strategies, is heading to Madison Square Garden Sports Corp., where he will take on the role of SVP, communications, effective March 6.

BCLP Handles Acrisure’s Steelers’ Deal

Tue, Jul. 12, 2022

By Kevin McCauley

AcrisureBryan Cave Leighton Paisner guided Acrisure, fintech company, in its 15-year deal to change the name of Heinz Field, home of the Pittsburgh Steelers National Football League team, to Acrisure Stadium.

Kerr Sets the Golden Standard for Leadership

Wed, Jun. 29, 2022

By Andrew Frank

Steve KerrWhile piloting the Golden State Warriors to an NBA championship, head coach Steve Kerr also demonstrated a winning strategy for using his media platform to deliver a timely statement.

The PGA is Digging Its Grave

Tue, Jun. 14, 2022

By Bill Huey

Jay MonahanThe PGA could use a little PR help in its battle with the new, Saudi-financed LIV golfing league.


Finn Partners Drafts Groen for its Sports Team

Wed, May 4, 2022

By Kevin McCauley

Zach GroenFinn Partners has drafted Zach Groen, who held PR posts for the Philadelphia Eagles, Green Bay Packers and New England Patriots National Football League teams, as VP in its sports division.

Sard Verbinnen Goes to Bat for the Marlins

Tue, Mar. 1, 2022

By Kevin McCauley

MarlinsSard Verbinnen & Co. represents the Miami Marlins as its CEO and former Yankee shortstop Derek Jeter decides to quit and give up his four percent ownership stake in the team.

Five Rings and a Reckoning

Mon, Feb. 14, 2022

By Dave Nobs

Dave NobsThe Olympics’ loss of popularity and relevancy in recent years makes one wonder if the games can ever possibly regain the worldwide appeal and prestige they once held.