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Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Fri., Mar. 13, 2026 @ 5:00 pm

Category: Sports PRReturn to Latest News

On the Move: Narrative Strategies Recruits Bissex

Thu, Mar. 12, 2026

By Steve Barnes

Chris BissexNarrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.

Big Mac Fan Dishes Out Plenty of Whoppers in SOTU

Wed, Feb. 25, 2026

By Kevin McCauley

BigMacThe No. 1 fan of Big Macs dished out plenty of Whoppers during the State of the Union address... US embassy in the UK squeezes out CEO of Hanover Communications... Baltimore's biggest business improvement district looks for director of community engagement & safety... China takes Olympic gold in the sports-washing category.

Accounts in Transit: MKTG Sports Lands Agassi Sports Entertainment

Wed, Feb. 25, 2026

By Steve Barnes

AgassiMKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.

On the Move: Fitton Trades Porsche for Bentley

Tue, Feb. 17, 2026

By Steve Barnes

Angus FittonBentley Motors appoints Angus Fitton as chief communications officer, effective March 16. Fitton was most recently vice president of PR at Porsche Cars North America... Sunbit, a financial tech company offering buy now, pay later services, names Shachar Scott as CMO.... KemperSports, a golf, sports, and hospitality experience company, promote Sara Kearney as its first CMO... Digital Currency Group, a venture capital company, promotes Amanda Cowie to chief communications officer.

CFP Recruits Sports PR Veteran Tosi

Thu, Jan. 29, 2026

By Steve Barnes

Eric TosiThe College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.

Burson Picks Peoples for Sports/Entertainment Unit

Thu, Jan. 15, 2026

By Steve Barnes

Sylvester PeoplesSylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.

Who Wants to Handle Bill Belichick's Book Launch?

Tue, May 6, 2025

By Andrew Blum

Andy BlumIf you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.

Weitz Tees Off at PGA Tour

Mon, Jun. 24, 2024

By Kevin McCauley

Andy WeitzAndy Weitz has joined the PGA Tour as chief marketing & communications officer and executive VP for investor relations. He was CMO at financial services giant Aon plc.

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There's One in Every Crowd

Thu, Mar. 28, 2024

By Rene A. Henry

Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.

Super Bowls, Amazing Ads

Fri, Feb. 9, 2024

By Ronn Torossian

Ronn TorossianThe Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.

Teneo Taps Sports Journo Greenslade

Tue, Jan. 16, 2024

By Kevin McCauley

Nick GreensladeTeneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.

Prosek Partners Plays Ball

Thu, Nov. 16, 2023

By Steve Barnes

Jon SchwartzJon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.

USA Fencing Finds Finn Partners

Tue, Nov. 14, 2023

By Kevin McCauley

USA FencingUSA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.

Gagnier Works XFL, USFL Merger

Thu, Sep. 28, 2023

By Kevin McCauley

Gagnier Communications handles the XFL as it plans to merge with the United States Football League, a move that joins the two spring leagues.