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Gagnier Communications handles the XFL as it plans to merge with the United States Football League, a move that joins the two spring leagues.
The combination “will anchor professional spring football with substantial capabilities and resources to ensure future growth and continue to enhance the development of the collective players, coaches, and staff that are coming together,” said the joint announcement.
The leagues promised to release more details soon.
The games of the USFL, which opened its second season in April are televised by FOX and NBC. The league has eight teams based in Birminghan, Houston, Memphis, Michigan, New Jersey, New Orleans, Philadelphia and Pittsburgh.
The XFL kicked off in February with eight teams in San Antonio, Arlington, Houston, Las Vegas, Orlando, Seattle, St. Louis, and Washington.
The former husband and wife team of Dwayne Johnson and Dany Garcia, along with Gerry Cardinale’s RedBird Capital Partners own the XFL.
Gagnier Communications’ Dan Gagnier and Lindsay Barber handle PR for the XFL.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
Olympic Team USA racks up medals in Paris, but breaks federal law in its disrespect of the Stars & Stripes.
Andy Weitz has joined the PGA Tour as chief marketing & communications officer and executive VP for investor relations. He was CMO at financial services giant Aon plc.
