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Gagnier Communications handles the XFL as it plans to merge with the United States Football League, a move that joins the two spring leagues.
The combination “will anchor professional spring football with substantial capabilities and resources to ensure future growth and continue to enhance the development of the collective players, coaches, and staff that are coming together,” said the joint announcement.
The leagues promised to release more details soon.
The games of the USFL, which opened its second season in April are televised by FOX and NBC. The league has eight teams based in Birminghan, Houston, Memphis, Michigan, New Jersey, New Orleans, Philadelphia and Pittsburgh.
The XFL kicked off in February with eight teams in San Antonio, Arlington, Houston, Las Vegas, Orlando, Seattle, St. Louis, and Washington.
The former husband and wife team of Dwayne Johnson and Dany Garcia, along with Gerry Cardinale’s RedBird Capital Partners own the XFL.
Gagnier Communications’ Dan Gagnier and Lindsay Barber handle PR for the XFL.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
