Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.
He led the coverage of the social and political issues surrounding soccer, rugby, cricket and cycling. Greenslade is the author of “The Thin White Line,” which deals with a fixing scandal in Pakistan’s cricket leagues.
Neil Daugherty, senior managing director and sports sector lead for Teneo UK, said his team counsels leaders in “sports leagues, governing bodies, clubs and investors on existential issues relating to sports, media and entertainment.”
He called Greenslade a fearless journalist and editor who will make a brilliant PR counselor.
Teneo believes as more institutional capital flows into sports, there is a need for higher quality PR advice, and that Greenslade will help the firm meet the growing demand for sophisticated communications counsel.