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| Nick Greenslade |
Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.
He led the coverage of the social and political issues surrounding soccer, rugby, cricket and cycling. Greenslade is the author of “The Thin White Line,” which deals with a fixing scandal in Pakistan’s cricket leagues.
Neil Daugherty, senior managing director and sports sector lead for Teneo UK, said his team counsels leaders in “sports leagues, governing bodies, clubs and investors on existential issues relating to sports, media and entertainment.”
He called Greenslade a fearless journalist and editor who will make a brilliant PR counselor.
Teneo believes as more institutional capital flows into sports, there is a need for higher quality PR advice, and that Greenslade will help the firm meet the growing demand for sophisticated communications counsel.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
