Jon Schwartz, who most recently served as SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business strategic communications practice at the firm.
Before joining the Big Ten, Schwartz was SVP, communications and public affairs at the NFL. He has also served as managing director, integrated marketing communications at NASCAR; VP, global media relations at Bank of America; and VP US communications at MasterCard Worldwide. He also teaches a variety of sports marketing and communications classes at NYU’s Preston Robert Tisch Institute for Global Sport.
In his new role, Schwartz will work to help owners, operators, athletes, leagues, sanctioning bodies and sponsors leverage public relations and marketing to drive business impact.
“From executive visibility and integrated marketing communications to sponsorship optimization and issues management, Jon has phenomenal leadership experience in this nuanced space, and will lead the development of new and more robust offerings for current and perspective clients in the sports universe,” said Prosek Partners founder and managing partner Jennifer Prosek.