 |
USA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.
Finn’s job is to boost the sport of fencing though strategy development, activations, and athlete storytelling.
The client addition keeps Finn’s winning streak alive as the shop has handled 10 Olympics since the 2002 Winter Games in Salt Lake City.
Missy Farren, who heads Finn’s consumer lifestyle and sports unit, said USA Fencing has “a fascinating history and incredible athletes who are the best at what they do.” She is “excited to bring our decades of Olympic experience to drive the sport of fencing to new heights.”
Fencing is one of five sports that have been contested in every Olympics since the modern Games were launched in Athens in 1896.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
