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Bryan Cave Leighton Paisner guided Acrisure, fintech company, in its 15-year deal to change the name of Heinz Field, home of the Pittsburgh Steelers National Football League team, to Acrisure Stadium.
Greg Williams, co-founder of the Grand Rapids-based $3.8B revenues company, called the Pittsburgh Steelers “an institution in American sports and a globally recognized brand.”
The lifelong Steelers fan expects the naming deal will increase Acrisure’s brand awareness both nationally and locally as it invests in the Pittsburgh community and broader region.
Ryan Davis, BCLP partner and co-head of the sports and entertainment group; Mark Paskar, IP partner; and Jordan Buchheit, corporate associate, handled the Acrisure transaction.
BCLP has handled more than $5.2B in naming rights deals.
That includes Citi Field (New York Mets); SoFi Stadium (Los Angeles Rams and Chargers), Fiserv Forum (Milwaukee Bucks/Marquette Golden Eagles) and LA’s Dolby Theater (home of the Academy Awards).
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
