 |
Bryan Cave Leighton Paisner guided Acrisure, fintech company, in its 15-year deal to change the name of Heinz Field, home of the Pittsburgh Steelers National Football League team, to Acrisure Stadium.
Greg Williams, co-founder of the Grand Rapids-based $3.8B revenues company, called the Pittsburgh Steelers “an institution in American sports and a globally recognized brand.”
The lifelong Steelers fan expects the naming deal will increase Acrisure’s brand awareness both nationally and locally as it invests in the Pittsburgh community and broader region.
Ryan Davis, BCLP partner and co-head of the sports and entertainment group; Mark Paskar, IP partner; and Jordan Buchheit, corporate associate, handled the Acrisure transaction.
BCLP has handled more than $5.2B in naming rights deals.
That includes Citi Field (New York Mets); SoFi Stadium (Los Angeles Rams and Chargers), Fiserv Forum (Milwaukee Bucks/Marquette Golden Eagles) and LA’s Dolby Theater (home of the Academy Awards).
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
