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Bryan Cave Leighton Paisner guided Acrisure, fintech company, in its 15-year deal to change the name of Heinz Field, home of the Pittsburgh Steelers National Football League team, to Acrisure Stadium.
Greg Williams, co-founder of the Grand Rapids-based $3.8B revenues company, called the Pittsburgh Steelers “an institution in American sports and a globally recognized brand.”
The lifelong Steelers fan expects the naming deal will increase Acrisure’s brand awareness both nationally and locally as it invests in the Pittsburgh community and broader region.
Ryan Davis, BCLP partner and co-head of the sports and entertainment group; Mark Paskar, IP partner; and Jordan Buchheit, corporate associate, handled the Acrisure transaction.
BCLP has handled more than $5.2B in naming rights deals.
That includes Citi Field (New York Mets); SoFi Stadium (Los Angeles Rams and Chargers), Fiserv Forum (Milwaukee Bucks/Marquette Golden Eagles) and LA’s Dolby Theater (home of the Academy Awards).
Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.
The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.
Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.
Jon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.
USA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.
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